Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
102
Website Rank
Parked domain page offering price quote via form or phone over 24h with privacy options and Trustpilot rating
B
Conversion Qualification*
#
102
Website Rank
B
Conversion Qualification*
Parked domain page offering price quote via form or phone over 24h with privacy options and Trustpilot rating
#
102
Website Rank
Parked domain page offering price quote via form or phone over 24h with privacy options and Trustpilot rating
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
40
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
40
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clear heading stating domain availability
Clear heading stating domain availability
Clear heading stating domain availability
circle-check
circle-check
Straightforward form layout with essential fields only
Straightforward form layout with essential fields only
Straightforward form layout with essential fields only
circle-check
circle-check
Trustpilot rating adds social proof and credibility
Trustpilot rating adds social proof and credibility
Trustpilot rating adds social proof and credibility
circle-check
circle-check
Easy access to phone contact for instant pricing
Easy access to phone contact for instant pricing
Easy access to phone contact for instant pricing
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lacks visual identity linked to brand style
Lacks visual identity linked to brand style
Lacks visual identity linked to brand style
circle-exclamation
circle-exclamation
Page feels generic domain parking template
Page feels generic domain parking template
Page feels generic domain parking template
circle-exclamation
circle-exclamation
No pricing or ranges shown upfront
No pricing or ranges shown upfront
No pricing or ranges shown upfront
circle-exclamation
circle-exclamation
Captcha step may deter some users
Captcha step may deter some users
Captcha step may deter some users
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well across desktop tablet and mobile with consistent content flow
Layout adapts well across desktop tablet and mobile with consistent content flow
check
check
Navigation and form scale smoothly on mobile
Navigation and form scale smoothly on mobile
xmark
xmark
Some text appears small on smaller screens
Some text appears small on smaller screens
lightbulb
lightbulb
Increase tap target size for mobile buttons
Increase tap target size for mobile buttons
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well across desktop tablet and mobile with consistent content flow
check
Navigation and form scale smoothly on mobile
xmark
Some text appears small on smaller screens
lightbulb
Increase tap target size for mobile buttons
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Employs social proof and urgency by domain availability but no scarcity cues
Employs social proof and urgency by domain availability but no scarcity cues
check
check
Trustpilot rating boosts credibility effectively
Trustpilot rating boosts credibility effectively
xmark
xmark
No limited time offer or price ranges to create urgency
No limited time offer or price ranges to create urgency
lightbulb
lightbulb
Implement scarcity timer or limited stock indicator
Implement scarcity timer or limited stock indicator
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Employs social proof and urgency by domain availability but no scarcity cues
check
Trustpilot rating boosts credibility effectively
xmark
No limited time offer or price ranges to create urgency
lightbulb
Implement scarcity timer or limited stock indicator
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
40
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Page design feels standard parked domain template without unique flair
Page design feels standard parked domain template without unique flair
check
check
Trustpilot integration adds some uniqueness
Trustpilot integration adds some uniqueness
xmark
xmark
Lacks engaging visuals or domain specific branding
Lacks engaging visuals or domain specific branding
lightbulb
lightbulb
Add custom imagery related to domain context
Add custom imagery related to domain context
Needs work
Check insights
sparkles
Originality & Creativity
40
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Page design feels standard parked domain template without unique flair
check
Trustpilot integration adds some uniqueness
xmark
Lacks engaging visuals or domain specific branding
lightbulb
Add custom imagery related to domain context
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Form driven approach guides user but lacks immediate pricing feedback
Form driven approach guides user but lacks immediate pricing feedback
check
check
Form fields are well spaced and labeled clearly
Form fields are well spaced and labeled clearly
xmark
xmark
No progress indicator for pricing request pathway
No progress indicator for pricing request pathway
lightbulb
lightbulb
Offer inline feedback or sample price ranges
Offer inline feedback or sample price ranges
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Form driven approach guides user but lacks immediate pricing feedback
check
Form fields are well spaced and labeled clearly
xmark
No progress indicator for pricing request pathway
lightbulb
Offer inline feedback or sample price ranges
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is concise Spanish engaging users to request price quickly
Copy is concise Spanish engaging users to request price quickly
check
check
Headings clearly explain action and benefit
Headings clearly explain action and benefit
xmark
xmark
Legal text link interrupts flow and feels abrupt
Legal text link interrupts flow and feels abrupt
lightbulb
lightbulb
Simplify privacy notice and integrate inline
Simplify privacy notice and integrate inline
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is concise Spanish engaging users to request price quickly
check
Headings clearly explain action and benefit
xmark
Legal text link interrupts flow and feels abrupt
lightbulb
Simplify privacy notice and integrate inline
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean simple layout uses brand colors effectively with good whitespace balance
Clean simple layout uses brand colors effectively with good whitespace balance
check
check
Consistent use of brand colors enhances trust
Consistent use of brand colors enhances trust
xmark
xmark
Visual hierarchy is flat with little style distinction
Visual hierarchy is flat with little style distinction
lightbulb
lightbulb
Introduce brand imagery to add character and recall
Introduce brand imagery to add character and recall
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Clean simple layout uses brand colors effectively with good whitespace balance
check
Consistent use of brand colors enhances trust
xmark
Visual hierarchy is flat with little style distinction
lightbulb
Introduce brand imagery to add character and recall
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Brand Imagery
Add Brand Imagery
Add Brand Imagery
Incorporate visuals tied to the Riviera Motel domain to create emotional engagement; reinforce brand identity
Incorporate visuals tied to the Riviera Motel domain to create emotional engagement; reinforce brand identity
Suggestion
Easy fix
Show Sample Prices
Show Sample Prices
Show Sample Prices
Display price ranges or example quotes to give users instant context and reduce anxiety about request wait time
Display price ranges or example quotes to give users instant context and reduce anxiety about request wait time
Suggestion
Easy fix
Enhance Mobile Buttons
Enhance Mobile Buttons
Enhance Mobile Buttons
Increase button size and spacing on mobile view to improve tap accuracy and overall user experience
Increase button size and spacing on mobile view to improve tap accuracy and overall user experience
Suggestion
Moderate fix
Streamline Privacy Notice
Streamline Privacy Notice
Streamline Privacy Notice
Integrate privacy note more subtly inline to maintain trust while reducing disruption in the user flow
Integrate privacy note more subtly inline to maintain trust while reducing disruption in the user flow
RELATED RESOURCES
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Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025