Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
93
Website Rank
Landing page for Riviera Motel uses immersive photography, warm tone, clear CTAs, segmented content, though navigation is busy and lacks social proof.
C+
Conversion Qualification*
#
93
Website Rank
C+
Conversion Qualification*
Landing page for Riviera Motel uses immersive photography, warm tone, clear CTAs, segmented content, though navigation is busy and lacks social proof.
#
93
Website Rank
Landing page for Riviera Motel uses immersive photography, warm tone, clear CTAs, segmented content, though navigation is busy and lacks social proof.
70
70
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong, immersive hero imagery sets tone.
Strong, immersive hero imagery sets tone.
Strong, immersive hero imagery sets tone.
circle-check
circle-check
Consistent color palette & high-quality images boost appeal.
Consistent color palette & high-quality images boost appeal.
Consistent color palette & high-quality images boost appeal.
circle-check
circle-check
Clear sectioning with logical content chunks.
Clear sectioning with logical content chunks.
Clear sectioning with logical content chunks.
circle-check
circle-check
Prominent pink CTAs guide user actions effectively.
Prominent pink CTAs guide user actions effectively.
Prominent pink CTAs guide user actions effectively.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu feels cluttered with many links.
Navigation menu feels cluttered with many links.
Navigation menu feels cluttered with many links.
circle-exclamation
circle-exclamation
CTA labels mix uppercase and sentence case inconsistently.
CTA labels mix uppercase and sentence case inconsistently.
CTA labels mix uppercase and sentence case inconsistently.
circle-exclamation
circle-exclamation
Lacks social proof elements like reviews or testimonials.
Lacks social proof elements like reviews or testimonials.
Lacks social proof elements like reviews or testimonials.
circle-exclamation
circle-exclamation
Text over dark backgrounds sometimes reduces legibility.
Text over dark backgrounds sometimes reduces legibility.
Text over dark backgrounds sometimes reduces legibility.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts cleanly to tablet and mobile, retaining key visuals.
Layout adapts cleanly to tablet and mobile, retaining key visuals.
check
check
Sections reflow logically on different screen sizes.
Sections reflow logically on different screen sizes.
xmark
xmark
Menu collapse unclear on mobile, hamburger icon missing.
Menu collapse unclear on mobile, hamburger icon missing.
lightbulb
lightbulb
Introduce a clear mobile menu toggle for easier navigation.
Introduce a clear mobile menu toggle for easier navigation.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts cleanly to tablet and mobile, retaining key visuals.
check
Sections reflow logically on different screen sizes.
xmark
Menu collapse unclear on mobile, hamburger icon missing.
lightbulb
Introduce a clear mobile menu toggle for easier navigation.
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited scarcity cues and social proof, good value highlighting with offers.
Limited scarcity cues and social proof, good value highlighting with offers.
check
check
Special offer (10% off + Salton Moscatel) communicates value.
Special offer (10% off + Salton Moscatel) communicates value.
xmark
xmark
No customer reviews or endorsements to validate the experience.
No customer reviews or endorsements to validate the experience.
lightbulb
lightbulb
Integrate guest testimonials to enhance credibility.
Integrate guest testimonials to enhance credibility.
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited scarcity cues and social proof, good value highlighting with offers.
check
Special offer (10% off + Salton Moscatel) communicates value.
xmark
No customer reviews or endorsements to validate the experience.
lightbulb
Integrate guest testimonials to enhance credibility.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Strong photography and accents add personality, layout remains familiar.
Strong photography and accents add personality, layout remains familiar.
check
check
Use of pink accent injects vibrancy into design.
Use of pink accent injects vibrancy into design.
xmark
xmark
Section layouts follow typical patterns, limiting originality.
Section layouts follow typical patterns, limiting originality.
lightbulb
lightbulb
Experiment with asymmetrical layouts for standout sections.
Experiment with asymmetrical layouts for standout sections.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Strong photography and accents add personality, layout remains familiar.
check
Use of pink accent injects vibrancy into design.
xmark
Section layouts follow typical patterns, limiting originality.
lightbulb
Experiment with asymmetrical layouts for standout sections.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear sectioning and intuitive CTAs, but many choices may overwhelm users.
Clear sectioning and intuitive CTAs, but many choices may overwhelm users.
check
check
Pink CTAs are prominent and easy to find.
Pink CTAs are prominent and easy to find.
xmark
xmark
Overabundance of nav links increases decision complexity.
Overabundance of nav links increases decision complexity.
lightbulb
lightbulb
Prioritize primary actions and hide secondary links under menus.
Prioritize primary actions and hide secondary links under menus.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear sectioning and intuitive CTAs, but many choices may overwhelm users.
check
Pink CTAs are prominent and easy to find.
xmark
Overabundance of nav links increases decision complexity.
lightbulb
Prioritize primary actions and hide secondary links under menus.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Messaging is warm and descriptive, but CTA label styles are inconsistent.
Messaging is warm and descriptive, but CTA label styles are inconsistent.
check
check
Headings use inviting language aligning with brand tone.
Headings use inviting language aligning with brand tone.
xmark
xmark
Mixed uppercase and sentence case in CTAs can confuse users.
Mixed uppercase and sentence case in CTAs can confuse users.
lightbulb
lightbulb
Standardize CTA capitalization and phrasing across the site.
Standardize CTA capitalization and phrasing across the site.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Messaging is warm and descriptive, but CTA label styles are inconsistent.
check
Headings use inviting language aligning with brand tone.
xmark
Mixed uppercase and sentence case in CTAs can confuse users.
lightbulb
Standardize CTA capitalization and phrasing across the site.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visually cohesive design with consistent palette and strong photography.
Visually cohesive design with consistent palette and strong photography.
check
check
Consistent color palette & high-quality images boost appeal.
Consistent color palette & high-quality images boost appeal.
xmark
xmark
Dark background on suite section can obscure text in some views.
Dark background on suite section can obscure text in some views.
lightbulb
lightbulb
Increase contrast for text over images to improve legibility.
Increase contrast for text over images to improve legibility.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Visually cohesive design with consistent palette and strong photography.
check
Consistent color palette & high-quality images boost appeal.
xmark
Dark background on suite section can obscure text in some views.
lightbulb
Increase contrast for text over images to improve legibility.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Guest Testimonials
Add Guest Testimonials
Add Guest Testimonials
Integrate a review section showcasing real guest feedback, images, and ratings to build trust and social proof.
Integrate a review section showcasing real guest feedback, images, and ratings to build trust and social proof.
Important
Easy fix
Implement Offer Countdown
Implement Offer Countdown
Implement Offer Countdown
Add a visible countdown timer or deadline text to current promotions to strengthen scarcity and urgency.
Add a visible countdown timer or deadline text to current promotions to strengthen scarcity and urgency.
Suggestion
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Reduce top-level menu items by grouping related links under a hamburger or dropdown to minimize decision overload.
Reduce top-level menu items by grouping related links under a hamburger or dropdown to minimize decision overload.
Suggestion
Easy fix
Standardize CTA Labels
Standardize CTA Labels
Standardize CTA Labels
Ensure all CTA buttons follow consistent capitalization and phrasing for clearer user guidance.
Ensure all CTA buttons follow consistent capitalization and phrasing for clearer user guidance.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025