Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

93

Website Rank

Landing page for Riviera Motel uses immersive photography, warm tone, clear CTAs, segmented content, though navigation is busy and lacks social proof.

C+

Conversion Qualification*

#

93

Website Rank

C+

Conversion Qualification*

Landing page for Riviera Motel uses immersive photography, warm tone, clear CTAs, segmented content, though navigation is busy and lacks social proof.

#

93

Website Rank

Landing page for Riviera Motel uses immersive photography, warm tone, clear CTAs, segmented content, though navigation is busy and lacks social proof.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

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circle-check

Strong, immersive hero imagery sets tone.

Strong, immersive hero imagery sets tone.

Strong, immersive hero imagery sets tone.

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circle-check

Consistent color palette & high-quality images boost appeal.

Consistent color palette & high-quality images boost appeal.

Consistent color palette & high-quality images boost appeal.

circle-check

circle-check

Clear sectioning with logical content chunks.

Clear sectioning with logical content chunks.

Clear sectioning with logical content chunks.

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circle-check

Prominent pink CTAs guide user actions effectively.

Prominent pink CTAs guide user actions effectively.

Prominent pink CTAs guide user actions effectively.

Things to improve

Things to improve

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circle-exclamation

Navigation menu feels cluttered with many links.

Navigation menu feels cluttered with many links.

Navigation menu feels cluttered with many links.

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circle-exclamation

CTA labels mix uppercase and sentence case inconsistently.

CTA labels mix uppercase and sentence case inconsistently.

CTA labels mix uppercase and sentence case inconsistently.

circle-exclamation

circle-exclamation

Lacks social proof elements like reviews or testimonials.

Lacks social proof elements like reviews or testimonials.

Lacks social proof elements like reviews or testimonials.

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circle-exclamation

Text over dark backgrounds sometimes reduces legibility.

Text over dark backgrounds sometimes reduces legibility.

Text over dark backgrounds sometimes reduces legibility.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts cleanly to tablet and mobile, retaining key visuals.

Layout adapts cleanly to tablet and mobile, retaining key visuals.

check

check

Sections reflow logically on different screen sizes.

Sections reflow logically on different screen sizes.

xmark

xmark

Menu collapse unclear on mobile, hamburger icon missing.

Menu collapse unclear on mobile, hamburger icon missing.

lightbulb

lightbulb

Introduce a clear mobile menu toggle for easier navigation.

Introduce a clear mobile menu toggle for easier navigation.

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts cleanly to tablet and mobile, retaining key visuals.

check

Sections reflow logically on different screen sizes.

xmark

Menu collapse unclear on mobile, hamburger icon missing.

lightbulb

Introduce a clear mobile menu toggle for easier navigation.

Needs work

Needs work

Check insights

Check insights

Influence Principles

55

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited scarcity cues and social proof, good value highlighting with offers.

Limited scarcity cues and social proof, good value highlighting with offers.

check

check

Special offer (10% off + Salton Moscatel) communicates value.

Special offer (10% off + Salton Moscatel) communicates value.

xmark

xmark

No customer reviews or endorsements to validate the experience.

No customer reviews or endorsements to validate the experience.

lightbulb

lightbulb

Integrate guest testimonials to enhance credibility.

Integrate guest testimonials to enhance credibility.

Needs work

Check insights

Influence Principles

55

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited scarcity cues and social proof, good value highlighting with offers.

check

Special offer (10% off + Salton Moscatel) communicates value.

xmark

No customer reviews or endorsements to validate the experience.

lightbulb

Integrate guest testimonials to enhance credibility.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Strong photography and accents add personality, layout remains familiar.

Strong photography and accents add personality, layout remains familiar.

check

check

Use of pink accent injects vibrancy into design.

Use of pink accent injects vibrancy into design.

xmark

xmark

Section layouts follow typical patterns, limiting originality.

Section layouts follow typical patterns, limiting originality.

lightbulb

lightbulb

Experiment with asymmetrical layouts for standout sections.

Experiment with asymmetrical layouts for standout sections.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Strong photography and accents add personality, layout remains familiar.

check

Use of pink accent injects vibrancy into design.

xmark

Section layouts follow typical patterns, limiting originality.

lightbulb

Experiment with asymmetrical layouts for standout sections.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear sectioning and intuitive CTAs, but many choices may overwhelm users.

Clear sectioning and intuitive CTAs, but many choices may overwhelm users.

check

check

Pink CTAs are prominent and easy to find.

Pink CTAs are prominent and easy to find.

xmark

xmark

Overabundance of nav links increases decision complexity.

Overabundance of nav links increases decision complexity.

lightbulb

lightbulb

Prioritize primary actions and hide secondary links under menus.

Prioritize primary actions and hide secondary links under menus.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear sectioning and intuitive CTAs, but many choices may overwhelm users.

check

Pink CTAs are prominent and easy to find.

xmark

Overabundance of nav links increases decision complexity.

lightbulb

Prioritize primary actions and hide secondary links under menus.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Messaging is warm and descriptive, but CTA label styles are inconsistent.

Messaging is warm and descriptive, but CTA label styles are inconsistent.

check

check

Headings use inviting language aligning with brand tone.

Headings use inviting language aligning with brand tone.

xmark

xmark

Mixed uppercase and sentence case in CTAs can confuse users.

Mixed uppercase and sentence case in CTAs can confuse users.

lightbulb

lightbulb

Standardize CTA capitalization and phrasing across the site.

Standardize CTA capitalization and phrasing across the site.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Messaging is warm and descriptive, but CTA label styles are inconsistent.

check

Headings use inviting language aligning with brand tone.

xmark

Mixed uppercase and sentence case in CTAs can confuse users.

lightbulb

Standardize CTA capitalization and phrasing across the site.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Visually cohesive design with consistent palette and strong photography.

Visually cohesive design with consistent palette and strong photography.

check

check

Consistent color palette & high-quality images boost appeal.

Consistent color palette & high-quality images boost appeal.

xmark

xmark

Dark background on suite section can obscure text in some views.

Dark background on suite section can obscure text in some views.

lightbulb

lightbulb

Increase contrast for text over images to improve legibility.

Increase contrast for text over images to improve legibility.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Visually cohesive design with consistent palette and strong photography.

check

Consistent color palette & high-quality images boost appeal.

xmark

Dark background on suite section can obscure text in some views.

lightbulb

Increase contrast for text over images to improve legibility.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Guest Testimonials

Add Guest Testimonials

Add Guest Testimonials

Integrate a review section showcasing real guest feedback, images, and ratings to build trust and social proof.

Integrate a review section showcasing real guest feedback, images, and ratings to build trust and social proof.

Important

Easy fix

Implement Offer Countdown

Implement Offer Countdown

Implement Offer Countdown

Add a visible countdown timer or deadline text to current promotions to strengthen scarcity and urgency.

Add a visible countdown timer or deadline text to current promotions to strengthen scarcity and urgency.

Suggestion

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Reduce top-level menu items by grouping related links under a hamburger or dropdown to minimize decision overload.

Reduce top-level menu items by grouping related links under a hamburger or dropdown to minimize decision overload.

Suggestion

Easy fix

Standardize CTA Labels

Standardize CTA Labels

Standardize CTA Labels

Ensure all CTA buttons follow consistent capitalization and phrasing for clearer user guidance.

Ensure all CTA buttons follow consistent capitalization and phrasing for clearer user guidance.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025