Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
133
Website Rank
Rosen Hotels & Resorts’ corporate page showcases its brand properties, community initiatives, and company ethos. It features sectioned imagery, highlights The Rosen Way mission, and offers news and press updates, with clear navigation and contact details.
C
Conversion Qualification*
#
133
Website Rank
C
Conversion Qualification*
Rosen Hotels & Resorts’ corporate page showcases its brand properties, community initiatives, and company ethos. It features sectioned imagery, highlights The Rosen Way mission, and offers news and press updates, with clear navigation and contact details.
#
133
Website Rank
Rosen Hotels & Resorts’ corporate page showcases its brand properties, community initiatives, and company ethos. It features sectioned imagery, highlights The Rosen Way mission, and offers news and press updates, with clear navigation and contact details.
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clean, consistent branding with strong logo presence
Clean, consistent branding with strong logo presence
Clean, consistent branding with strong logo presence
circle-check
circle-check
Intuitive navigation and dropdown for culture section
Intuitive navigation and dropdown for culture section
Intuitive navigation and dropdown for culture section
circle-check
circle-check
High-quality images convey brand and community focus
High-quality images convey brand and community focus
High-quality images convey brand and community focus
circle-check
circle-check
Well-structured featured updates section with clear CTAs
Well-structured featured updates section with clear CTAs
Well-structured featured updates section with clear CTAs
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No prominent booking or reservation CTA visible
No prominent booking or reservation CTA visible
No prominent booking or reservation CTA visible
circle-exclamation
circle-exclamation
Text blocks lack visual breaks, can feel dense
Text blocks lack visual breaks, can feel dense
Text blocks lack visual breaks, can feel dense
circle-exclamation
circle-exclamation
Cookie banner overlaps footer navigation
Cookie banner overlaps footer navigation
Cookie banner overlaps footer navigation
circle-exclamation
circle-exclamation
Footer lacks quick links to reservations or specials
Footer lacks quick links to reservations or specials
Footer lacks quick links to reservations or specials
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts backgrounds and navigation icons.
Responsive layout adapts backgrounds and navigation icons.
check
check
Hamburger menu appears seamlessly on mobile view.
Hamburger menu appears seamlessly on mobile view.
xmark
xmark
Search bar becomes small and harder to tap on mobile.
Search bar becomes small and harder to tap on mobile.
lightbulb
lightbulb
Optimize mobile search input for easier touch targeting.
Optimize mobile search input for easier touch targeting.
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts backgrounds and navigation icons.
check
Hamburger menu appears seamlessly on mobile view.
xmark
Search bar becomes small and harder to tap on mobile.
lightbulb
Optimize mobile search input for easier touch targeting.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of urgency or scarcity; focuses on branding.
Limited use of urgency or scarcity; focuses on branding.
check
check
Social proof via community images feels authentic.
Social proof via community images feels authentic.
xmark
xmark
No visible offers, discounts, or special deals.
No visible offers, discounts, or special deals.
lightbulb
lightbulb
Add limited-time offers to drive conversions.
Add limited-time offers to drive conversions.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of urgency or scarcity; focuses on branding.
check
Social proof via community images feels authentic.
xmark
No visible offers, discounts, or special deals.
lightbulb
Add limited-time offers to drive conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard corporate layout with limited creative flair.
Standard corporate layout with limited creative flair.
check
check
The memorial banner adds emotional resonance.
The memorial banner adds emotional resonance.
xmark
xmark
Page structure feels similar to many corporate sites.
Page structure feels similar to many corporate sites.
lightbulb
lightbulb
Incorporate interactive elements to enhance engagement.
Incorporate interactive elements to enhance engagement.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard corporate layout with limited creative flair.
check
The memorial banner adds emotional resonance.
xmark
Page structure feels similar to many corporate sites.
lightbulb
Incorporate interactive elements to enhance engagement.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Organized sections guide users through brand info and news.
Organized sections guide users through brand info and news.
check
check
Clear section headings improve scanning efficiency.
Clear section headings improve scanning efficiency.
xmark
xmark
Lack of in-page anchor links for quick navigation.
Lack of in-page anchor links for quick navigation.
lightbulb
lightbulb
Add sticky nav or anchor links to boost usability.
Add sticky nav or anchor links to boost usability.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Organized sections guide users through brand info and news.
check
Clear section headings improve scanning efficiency.
xmark
Lack of in-page anchor links for quick navigation.
lightbulb
Add sticky nav or anchor links to boost usability.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise headlines and descriptive copy outline company ethos.
Concise headlines and descriptive copy outline company ethos.
check
check
Headings clearly describe each content section.
Headings clearly describe each content section.
xmark
xmark
Body text is verbose and may overwhelm casual readers.
Body text is verbose and may overwhelm casual readers.
lightbulb
lightbulb
Introduce bullet points to break up lengthy paragraphs.
Introduce bullet points to break up lengthy paragraphs.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise headlines and descriptive copy outline company ethos.
check
Headings clearly describe each content section.
xmark
Body text is verbose and may overwhelm casual readers.
lightbulb
Introduce bullet points to break up lengthy paragraphs.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visually cohesive design with teal accents, clear typography.
Visually cohesive design with teal accents, clear typography.
check
check
Consistent color palette reinforces brand identity.
Consistent color palette reinforces brand identity.
xmark
xmark
Overuse of white space makes sections feel detached.
Overuse of white space makes sections feel detached.
lightbulb
lightbulb
Balance whitespace and content to improve cohesion.
Balance whitespace and content to improve cohesion.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Visually cohesive design with teal accents, clear typography.
check
Consistent color palette reinforces brand identity.
xmark
Overuse of white space makes sections feel detached.
lightbulb
Balance whitespace and content to improve cohesion.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Booking CTA
Add Booking CTA
Add Booking CTA
Implement a prominent 'Book Now' button in the header to drive direct reservations.
Implement a prominent 'Book Now' button in the header to drive direct reservations.
Suggestion
Easy fix
Enhance Mobile Search
Enhance Mobile Search
Enhance Mobile Search
Increase the size and touch area of the mobile search bar for improved accessibility.
Increase the size and touch area of the mobile search bar for improved accessibility.
Suggestion
Moderate fix
Introduce Anchor Links
Introduce Anchor Links
Introduce Anchor Links
Add sticky navigation or in-page anchor links to allow quick jumps to key sections.
Add sticky navigation or in-page anchor links to allow quick jumps to key sections.
Suggestion
Easy fix
Bullet List Highlights
Bullet List Highlights
Bullet List Highlights
Convert dense paragraphs into bullet lists to improve readability and information scanning.
Convert dense paragraphs into bullet lists to improve readability and information scanning.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025