Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
8
Website Rank
Rosewood Hotels & Resorts homepage highlights seasonal promotions with immersive hero visuals, a booking interface, curated destination spotlights, featured offers, gift cards, and social engagement prompts.
B+
Conversion Qualification*
#
8
Website Rank
B+
Conversion Qualification*
Rosewood Hotels & Resorts homepage highlights seasonal promotions with immersive hero visuals, a booking interface, curated destination spotlights, featured offers, gift cards, and social engagement prompts.
#
8
Website Rank
Rosewood Hotels & Resorts homepage highlights seasonal promotions with immersive hero visuals, a booking interface, curated destination spotlights, featured offers, gift cards, and social engagement prompts.
85
85
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
90
90
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong visual storytelling through hero imagery.
Strong visual storytelling through hero imagery.
Strong visual storytelling through hero imagery.
circle-check
circle-check
Elegant typography enhances the luxury brand feel.
Elegant typography enhances the luxury brand feel.
Elegant typography enhances the luxury brand feel.
circle-check
circle-check
Clear and consistent CTAs guide user journey.
Clear and consistent CTAs guide user journey.
Clear and consistent CTAs guide user journey.
circle-check
circle-check
White space creates a clean, uncluttered layout.
White space creates a clean, uncluttered layout.
White space creates a clean, uncluttered layout.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Two H1 tags may confuse SEO and semantics.
Two H1 tags may confuse SEO and semantics.
Two H1 tags may confuse SEO and semantics.
circle-exclamation
circle-exclamation
Lack of social proof like guest reviews or ratings.
Lack of social proof like guest reviews or ratings.
Lack of social proof like guest reviews or ratings.
circle-exclamation
circle-exclamation
Booking form fields might overwhelm first-time users.
Booking form fields might overwhelm first-time users.
Booking form fields might overwhelm first-time users.
circle-exclamation
circle-exclamation
Offers section could benefit from pricing cues.
Offers section could benefit from pricing cues.
Offers section could benefit from pricing cues.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts across viewports with stacked content and collapsed navigation.
Layout adapts across viewports with stacked content and collapsed navigation.
check
check
Booking widget fields adapt well to mobile screens.
Booking widget fields adapt well to mobile screens.
xmark
xmark
On smaller screens the hero CTA button overlaps background elements.
On smaller screens the hero CTA button overlaps background elements.
lightbulb
lightbulb
Test CTA visibility on various mobile breakpoints for clarity.
Test CTA visibility on various mobile breakpoints for clarity.
Great
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts across viewports with stacked content and collapsed navigation.
check
Booking widget fields adapt well to mobile screens.
xmark
On smaller screens the hero CTA button overlaps background elements.
lightbulb
Test CTA visibility on various mobile breakpoints for clarity.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Leverages limited-time language; lacks social proof and pricing transparency.
Leverages limited-time language; lacks social proof and pricing transparency.
check
check
Limited time offers' creates a sense of urgency.
Limited time offers' creates a sense of urgency.
xmark
xmark
No guest testimonials to reinforce trust.
No guest testimonials to reinforce trust.
lightbulb
lightbulb
Integrate reviews and starting rates to enhance persuasion.
Integrate reviews and starting rates to enhance persuasion.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Leverages limited-time language; lacks social proof and pricing transparency.
check
Limited time offers' creates a sense of urgency.
xmark
No guest testimonials to reinforce trust.
lightbulb
Integrate reviews and starting rates to enhance persuasion.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Stylish hero and destination cards reflect brand but follow standard patterns.
Stylish hero and destination cards reflect brand but follow standard patterns.
check
check
Hero concept creates an immersive brand moment.
Hero concept creates an immersive brand moment.
xmark
xmark
Layout mirrors many luxury hotel websites.
Layout mirrors many luxury hotel websites.
lightbulb
lightbulb
Introduce unique interactive elements to differentiate.
Introduce unique interactive elements to differentiate.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Stylish hero and destination cards reflect brand but follow standard patterns.
check
Hero concept creates an immersive brand moment.
xmark
Layout mirrors many luxury hotel websites.
lightbulb
Introduce unique interactive elements to differentiate.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive navigation and CTAs, though the booking form could be streamlined.
Intuitive navigation and CTAs, though the booking form could be streamlined.
check
check
Primary CTAs are prominent and clearly labeled.
Primary CTAs are prominent and clearly labeled.
xmark
xmark
Multiple CTAs may dilute focus on primary actions.
Multiple CTAs may dilute focus on primary actions.
lightbulb
lightbulb
Prioritize critical actions to reduce user decision load.
Prioritize critical actions to reduce user decision load.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive navigation and CTAs, though the booking form could be streamlined.
check
Primary CTAs are prominent and clearly labeled.
xmark
Multiple CTAs may dilute focus on primary actions.
lightbulb
Prioritize critical actions to reduce user decision load.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise headings and CTAs, yet occasional duplication and generic phrases.
Concise headings and CTAs, yet occasional duplication and generic phrases.
check
check
CTA labels like 'Check Rates' clearly communicate intent.
CTA labels like 'Check Rates' clearly communicate intent.
xmark
xmark
Headings reuse branded terms, reducing uniqueness.
Headings reuse branded terms, reducing uniqueness.
lightbulb
lightbulb
Audit headings to remove redundancy and boost clarity.
Audit headings to remove redundancy and boost clarity.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise headings and CTAs, yet occasional duplication and generic phrases.
check
CTA labels like 'Check Rates' clearly communicate intent.
xmark
Headings reuse branded terms, reducing uniqueness.
lightbulb
Audit headings to remove redundancy and boost clarity.
Great
Great
Keep it up!
Keep it up!
90
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
High-end visuals and typography establish a luxury brand presence.
High-end visuals and typography establish a luxury brand presence.
check
check
Hero image and elegant fonts project premium quality.
Hero image and elegant fonts project premium quality.
xmark
xmark
Some sections feel text-heavy without imagery balance.
Some sections feel text-heavy without imagery balance.
lightbulb
lightbulb
Consider diversifying imagery to balance text-heavy areas.
Consider diversifying imagery to balance text-heavy areas.
swatchbook
Design & Aesthetics
Great
Keep it up!
90
/100
High-end visuals and typography establish a luxury brand presence.
check
Hero image and elegant fonts project premium quality.
xmark
Some sections feel text-heavy without imagery balance.
lightbulb
Consider diversifying imagery to balance text-heavy areas.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Optimize Heading Structure
Optimize Heading Structure
Optimize Heading Structure
Reduce to a single H1 tag for better SEO and clearer content hierarchy.
Reduce to a single H1 tag for better SEO and clearer content hierarchy.
Important
Easy fix
Streamline Booking Form
Streamline Booking Form
Streamline Booking Form
Simplify fields and group options to reduce complexity for first-time users.
Simplify fields and group options to reduce complexity for first-time users.
Suggestion
Moderate fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Incorporate user testimonials or ratings to build social proof and trust.
Incorporate user testimonials or ratings to build social proof and trust.
Suggestion
Moderate fix
Show Starting Rates
Show Starting Rates
Show Starting Rates
Display approximate pricing for offers to improve transparency and encourage bookings.
Display approximate pricing for offers to improve transparency and encourage bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025