Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B+

Conversion Qualification*

#

8

Website Rank

Rosewood Hotels & Resorts homepage highlights seasonal promotions with immersive hero visuals, a booking interface, curated destination spotlights, featured offers, gift cards, and social engagement prompts.

B+

Conversion Qualification*

#

8

Website Rank

B+

Conversion Qualification*

Rosewood Hotels & Resorts homepage highlights seasonal promotions with immersive hero visuals, a booking interface, curated destination spotlights, featured offers, gift cards, and social engagement prompts.

#

8

Website Rank

Rosewood Hotels & Resorts homepage highlights seasonal promotions with immersive hero visuals, a booking interface, curated destination spotlights, featured offers, gift cards, and social engagement prompts.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong visual storytelling through hero imagery.

Strong visual storytelling through hero imagery.

Strong visual storytelling through hero imagery.

circle-check

circle-check

Elegant typography enhances the luxury brand feel.

Elegant typography enhances the luxury brand feel.

Elegant typography enhances the luxury brand feel.

circle-check

circle-check

Clear and consistent CTAs guide user journey.

Clear and consistent CTAs guide user journey.

Clear and consistent CTAs guide user journey.

circle-check

circle-check

White space creates a clean, uncluttered layout.

White space creates a clean, uncluttered layout.

White space creates a clean, uncluttered layout.

Things to improve

Things to improve

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circle-exclamation

Two H1 tags may confuse SEO and semantics.

Two H1 tags may confuse SEO and semantics.

Two H1 tags may confuse SEO and semantics.

circle-exclamation

circle-exclamation

Lack of social proof like guest reviews or ratings.

Lack of social proof like guest reviews or ratings.

Lack of social proof like guest reviews or ratings.

circle-exclamation

circle-exclamation

Booking form fields might overwhelm first-time users.

Booking form fields might overwhelm first-time users.

Booking form fields might overwhelm first-time users.

circle-exclamation

circle-exclamation

Offers section could benefit from pricing cues.

Offers section could benefit from pricing cues.

Offers section could benefit from pricing cues.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

85

/100

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts across viewports with stacked content and collapsed navigation.

Layout adapts across viewports with stacked content and collapsed navigation.

check

check

Booking widget fields adapt well to mobile screens.

Booking widget fields adapt well to mobile screens.

xmark

xmark

On smaller screens the hero CTA button overlaps background elements.

On smaller screens the hero CTA button overlaps background elements.

lightbulb

lightbulb

Test CTA visibility on various mobile breakpoints for clarity.

Test CTA visibility on various mobile breakpoints for clarity.

Great

Keep it up!

mobile

Responsive Design

85

/100

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts across viewports with stacked content and collapsed navigation.

check

Booking widget fields adapt well to mobile screens.

xmark

On smaller screens the hero CTA button overlaps background elements.

lightbulb

Test CTA visibility on various mobile breakpoints for clarity.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Leverages limited-time language; lacks social proof and pricing transparency.

Leverages limited-time language; lacks social proof and pricing transparency.

check

check

Limited time offers' creates a sense of urgency.

Limited time offers' creates a sense of urgency.

xmark

xmark

No guest testimonials to reinforce trust.

No guest testimonials to reinforce trust.

lightbulb

lightbulb

Integrate reviews and starting rates to enhance persuasion.

Integrate reviews and starting rates to enhance persuasion.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Leverages limited-time language; lacks social proof and pricing transparency.

check

Limited time offers' creates a sense of urgency.

xmark

No guest testimonials to reinforce trust.

lightbulb

Integrate reviews and starting rates to enhance persuasion.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Stylish hero and destination cards reflect brand but follow standard patterns.

Stylish hero and destination cards reflect brand but follow standard patterns.

check

check

Hero concept creates an immersive brand moment.

Hero concept creates an immersive brand moment.

xmark

xmark

Layout mirrors many luxury hotel websites.

Layout mirrors many luxury hotel websites.

lightbulb

lightbulb

Introduce unique interactive elements to differentiate.

Introduce unique interactive elements to differentiate.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Stylish hero and destination cards reflect brand but follow standard patterns.

check

Hero concept creates an immersive brand moment.

xmark

Layout mirrors many luxury hotel websites.

lightbulb

Introduce unique interactive elements to differentiate.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive navigation and CTAs, though the booking form could be streamlined.

Intuitive navigation and CTAs, though the booking form could be streamlined.

check

check

Primary CTAs are prominent and clearly labeled.

Primary CTAs are prominent and clearly labeled.

xmark

xmark

Multiple CTAs may dilute focus on primary actions.

Multiple CTAs may dilute focus on primary actions.

lightbulb

lightbulb

Prioritize critical actions to reduce user decision load.

Prioritize critical actions to reduce user decision load.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive navigation and CTAs, though the booking form could be streamlined.

check

Primary CTAs are prominent and clearly labeled.

xmark

Multiple CTAs may dilute focus on primary actions.

lightbulb

Prioritize critical actions to reduce user decision load.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise headings and CTAs, yet occasional duplication and generic phrases.

Concise headings and CTAs, yet occasional duplication and generic phrases.

check

check

CTA labels like 'Check Rates' clearly communicate intent.

CTA labels like 'Check Rates' clearly communicate intent.

xmark

xmark

Headings reuse branded terms, reducing uniqueness.

Headings reuse branded terms, reducing uniqueness.

lightbulb

lightbulb

Audit headings to remove redundancy and boost clarity.

Audit headings to remove redundancy and boost clarity.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise headings and CTAs, yet occasional duplication and generic phrases.

check

CTA labels like 'Check Rates' clearly communicate intent.

xmark

Headings reuse branded terms, reducing uniqueness.

lightbulb

Audit headings to remove redundancy and boost clarity.

Great

Great

Keep it up!

Keep it up!

90

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

High-end visuals and typography establish a luxury brand presence.

High-end visuals and typography establish a luxury brand presence.

check

check

Hero image and elegant fonts project premium quality.

Hero image and elegant fonts project premium quality.

xmark

xmark

Some sections feel text-heavy without imagery balance.

Some sections feel text-heavy without imagery balance.

lightbulb

lightbulb

Consider diversifying imagery to balance text-heavy areas.

Consider diversifying imagery to balance text-heavy areas.

swatchbook

Design & Aesthetics

Great

Keep it up!

90

/100

High-end visuals and typography establish a luxury brand presence.

check

Hero image and elegant fonts project premium quality.

xmark

Some sections feel text-heavy without imagery balance.

lightbulb

Consider diversifying imagery to balance text-heavy areas.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Optimize Heading Structure

Optimize Heading Structure

Optimize Heading Structure

Reduce to a single H1 tag for better SEO and clearer content hierarchy.

Reduce to a single H1 tag for better SEO and clearer content hierarchy.

Important

Easy fix

Streamline Booking Form

Streamline Booking Form

Streamline Booking Form

Simplify fields and group options to reduce complexity for first-time users.

Simplify fields and group options to reduce complexity for first-time users.

Suggestion

Moderate fix

Add Guest Reviews

Add Guest Reviews

Add Guest Reviews

Incorporate user testimonials or ratings to build social proof and trust.

Incorporate user testimonials or ratings to build social proof and trust.

Suggestion

Moderate fix

Show Starting Rates

Show Starting Rates

Show Starting Rates

Display approximate pricing for offers to improve transparency and encourage bookings.

Display approximate pricing for offers to improve transparency and encourage bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025