Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A
Conversion Qualification*
#
2
Website Rank
Hero video background with summer theme and clear search widget. Brand intro spotlight destinations offers gift card promotion social feed and footer navigation with cookie banner
A
Conversion Qualification*
#
2
Website Rank
A
Conversion Qualification*
Hero video background with summer theme and clear search widget. Brand intro spotlight destinations offers gift card promotion social feed and footer navigation with cookie banner
#
2
Website Rank
Hero video background with summer theme and clear search widget. Brand intro spotlight destinations offers gift card promotion social feed and footer navigation with cookie banner
90
90
/100
/100
Responsive Design
Responsive Design
68
68
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
82
82
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
88
88
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Stunning hero imagery captures attention immediately
Stunning hero imagery captures attention immediately
Stunning hero imagery captures attention immediately
circle-check
circle-check
Clear and bold typography reinforces brand identity
Clear and bold typography reinforces brand identity
Clear and bold typography reinforces brand identity
circle-check
circle-check
Intuitive search widget with date picker and guest selector
Intuitive search widget with date picker and guest selector
Intuitive search widget with date picker and guest selector
circle-check
circle-check
Consistent CTA buttons throughout improve discoverability
Consistent CTA buttons throughout improve discoverability
Consistent CTA buttons throughout improve discoverability
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Search filters might overwhelm first time visitors
Search filters might overwhelm first time visitors
Search filters might overwhelm first time visitors
circle-exclamation
circle-exclamation
Lack of visible rates comparison reduces booking trust
Lack of visible rates comparison reduces booking trust
Lack of visible rates comparison reduces booking trust
circle-exclamation
circle-exclamation
Similar CTA styles create user confusion
Similar CTA styles create user confusion
Similar CTA styles create user confusion
circle-exclamation
circle-exclamation
Footer nav appears dense and hard to scan
Footer nav appears dense and hard to scan
Footer nav appears dense and hard to scan
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
90
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well to various viewports with consistent hierarchy and spacing
Layout adapts well to various viewports with consistent hierarchy and spacing
check
check
Mobile menu collapses elegantly and retains brand elements
Mobile menu collapses elegantly and retains brand elements
xmark
xmark
Text blocks feel dense on tablet view reducing scanability
Text blocks feel dense on tablet view reducing scanability
lightbulb
lightbulb
Implement responsive font scaling to enhance readability on smaller screens
Implement responsive font scaling to enhance readability on smaller screens
Great
Keep it up!
mobile
Responsive Design
90
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well to various viewports with consistent hierarchy and spacing
check
Mobile menu collapses elegantly and retains brand elements
xmark
Text blocks feel dense on tablet view reducing scanability
lightbulb
Implement responsive font scaling to enhance readability on smaller screens
Good
Good
Solid start
Solid start
Influence Principles
68
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
FOMO tactics and social proof present yet scarcity cues and urgency can improve
FOMO tactics and social proof present yet scarcity cues and urgency can improve
check
check
Complimentary night offer creates clear perceived value
Complimentary night offer creates clear perceived value
xmark
xmark
No countdown timers or availability cues to drive urgency
No countdown timers or availability cues to drive urgency
lightbulb
lightbulb
Add live room counters or time limited offers to amplify FOMO
Add live room counters or time limited offers to amplify FOMO
Good
Solid start
Influence Principles
68
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
FOMO tactics and social proof present yet scarcity cues and urgency can improve
check
Complimentary night offer creates clear perceived value
xmark
No countdown timers or availability cues to drive urgency
lightbulb
Add live room counters or time limited offers to amplify FOMO
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Creative storytelling and interactive elements give a fresh feel
Creative storytelling and interactive elements give a fresh feel
check
check
Spotlight destinations slider delivers an engaging interactive element
Spotlight destinations slider delivers an engaging interactive element
xmark
xmark
Gift card section is standard upsell lacking innovation
Gift card section is standard upsell lacking innovation
lightbulb
lightbulb
Incorporate video hotspots or interactive elements for deeper engagement
Incorporate video hotspots or interactive elements for deeper engagement
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Creative storytelling and interactive elements give a fresh feel
check
Spotlight destinations slider delivers an engaging interactive element
xmark
Gift card section is standard upsell lacking innovation
lightbulb
Incorporate video hotspots or interactive elements for deeper engagement
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
82
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Easy navigation with visible booking tools but some information overload may deter
Easy navigation with visible booking tools but some information overload may deter
check
check
Sticky check rates CTA keeps booking option always in view
Sticky check rates CTA keeps booking option always in view
xmark
xmark
Multiple similar CTAs may confuse users on next steps
Multiple similar CTAs may confuse users on next steps
lightbulb
lightbulb
Simplify above fold options to guide users toward primary action
Simplify above fold options to guide users toward primary action
Great
Keep it up!
browser
User Experience (UX)
82
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Easy navigation with visible booking tools but some information overload may deter
check
Sticky check rates CTA keeps booking option always in view
xmark
Multiple similar CTAs may confuse users on next steps
lightbulb
Simplify above fold options to guide users toward primary action
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
On brand luxurious copy but lacks brevity and quick scannability
On brand luxurious copy but lacks brevity and quick scannability
check
check
Headlines evoke luxury and emotional resonance
Headlines evoke luxury and emotional resonance
xmark
xmark
Paragraphs feel verbose hindering quick content scans
Paragraphs feel verbose hindering quick content scans
lightbulb
lightbulb
Shorten descriptions and highlight benefits with bullet lists
Shorten descriptions and highlight benefits with bullet lists
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
On brand luxurious copy but lacks brevity and quick scannability
check
Headlines evoke luxury and emotional resonance
xmark
Paragraphs feel verbose hindering quick content scans
lightbulb
Shorten descriptions and highlight benefits with bullet lists
Great
Great
Keep it up!
Keep it up!
88
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Sophisticated cinematic visuals and cohesive typography create a luxury feel
Sophisticated cinematic visuals and cohesive typography create a luxury feel
check
check
Cinematic hero video combined with crisp text conveys premium aesthetic
Cinematic hero video combined with crisp text conveys premium aesthetic
xmark
xmark
Excess white space leads to extended scrolling before core content
Excess white space leads to extended scrolling before core content
lightbulb
lightbulb
Balance immersive visuals with faster access to main booking tools
Balance immersive visuals with faster access to main booking tools
swatchbook
Design & Aesthetics
Great
Keep it up!
88
/100
Sophisticated cinematic visuals and cohesive typography create a luxury feel
check
Cinematic hero video combined with crisp text conveys premium aesthetic
xmark
Excess white space leads to extended scrolling before core content
lightbulb
Balance immersive visuals with faster access to main booking tools
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Real-Time Availability
Add Real-Time Availability
Add Real-Time Availability
Display live room availability or countdown timer to introduce urgency and drive bookings
Display live room availability or countdown timer to introduce urgency and drive bookings
Important
Easy fix
Streamline CTAs
Streamline CTAs
Streamline CTAs
Reduce number of buttons above fold and highlight primary action
Reduce number of buttons above fold and highlight primary action
Suggestion
Easy fix
Optimize Copy Length
Optimize Copy Length
Optimize Copy Length
Use bullet lists to present key benefits making scanning faster
Use bullet lists to present key benefits making scanning faster
Suggestion
Moderate fix
Add Interactive Map
Add Interactive Map
Add Interactive Map
Embed map showing hotel locations to boost engagement and orientation
Embed map showing hotel locations to boost engagement and orientation
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025