Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

42

Website Rank

Royal Palms Hotel features a visually rich homepage showcasing rooms, dining, spa, weddings, and events with clear navigation, high-quality images, and multiple CTAs to drive bookings and event inquiries.

B

Conversion Qualification*

#

42

Website Rank

B

Conversion Qualification*

Royal Palms Hotel features a visually rich homepage showcasing rooms, dining, spa, weddings, and events with clear navigation, high-quality images, and multiple CTAs to drive bookings and event inquiries.

#

42

Website Rank

Royal Palms Hotel features a visually rich homepage showcasing rooms, dining, spa, weddings, and events with clear navigation, high-quality images, and multiple CTAs to drive bookings and event inquiries.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality, immersive imagery creates a compelling visual experience.

High-quality, immersive imagery creates a compelling visual experience.

High-quality, immersive imagery creates a compelling visual experience.

circle-check

circle-check

Clear and consistent primary CTA ‘Book Now’ is prominently placed.

Clear and consistent primary CTA ‘Book Now’ is prominently placed.

Clear and consistent primary CTA ‘Book Now’ is prominently placed.

circle-check

circle-check

Well-structured navigation provides quick access to key sections.

Well-structured navigation provides quick access to key sections.

Well-structured navigation provides quick access to key sections.

circle-check

circle-check

Detailed ‘Happenings’ section encourages guest engagement.

Detailed ‘Happenings’ section encourages guest engagement.

Detailed ‘Happenings’ section encourages guest engagement.

Things to improve

Things to improve

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circle-exclamation

Lacks visible social proof such as guest reviews or ratings.

Lacks visible social proof such as guest reviews or ratings.

Lacks visible social proof such as guest reviews or ratings.

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circle-exclamation

No clear scarcity messaging to drive urgency for bookings.

No clear scarcity messaging to drive urgency for bookings.

No clear scarcity messaging to drive urgency for bookings.

circle-exclamation

circle-exclamation

Header menu is crowded with many options, increasing decision fatigue.

Header menu is crowded with many options, increasing decision fatigue.

Header menu is crowded with many options, increasing decision fatigue.

circle-exclamation

circle-exclamation

Text-heavy sections could overwhelm users on smaller screens.

Text-heavy sections could overwhelm users on smaller screens.

Text-heavy sections could overwhelm users on smaller screens.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive design adapts images and content blocks well but may suffer on slower connections.

Responsive design adapts images and content blocks well but may suffer on slower connections.

check

check

Layout reflows appropriately across desktop, tablet, and mobile views.

Layout reflows appropriately across desktop, tablet, and mobile views.

xmark

xmark

Large hero images may slow load times on mobile networks.

Large hero images may slow load times on mobile networks.

lightbulb

lightbulb

Implement image lazy-loading to improve mobile performance.

Implement image lazy-loading to improve mobile performance.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive design adapts images and content blocks well but may suffer on slower connections.

check

Layout reflows appropriately across desktop, tablet, and mobile views.

xmark

Large hero images may slow load times on mobile networks.

lightbulb

Implement image lazy-loading to improve mobile performance.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Clear CTAs but limited use of scarcity and social proof diminishes persuasive power.

Clear CTAs but limited use of scarcity and social proof diminishes persuasive power.

check

check

Strong primary CTA encourages booking action.

Strong primary CTA encourages booking action.

xmark

xmark

No countdown timers or limited availability messaging present.

No countdown timers or limited availability messaging present.

lightbulb

lightbulb

Add scarcity elements like low-room alerts or time-limited offers to boost urgency.

Add scarcity elements like low-room alerts or time-limited offers to boost urgency.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Clear CTAs but limited use of scarcity and social proof diminishes persuasive power.

check

Strong primary CTA encourages booking action.

xmark

No countdown timers or limited availability messaging present.

lightbulb

Add scarcity elements like low-room alerts or time-limited offers to boost urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Design follows common luxury hotel patterns with elegant touches but lacks standout elements.

Design follows common luxury hotel patterns with elegant touches but lacks standout elements.

check

check

The Mediterranean theme is well-executed and cohesive.

The Mediterranean theme is well-executed and cohesive.

xmark

xmark

The overall layout feels familiar and could blend with competitors.

The overall layout feels familiar and could blend with competitors.

lightbulb

lightbulb

Introduce unique interactive elements to differentiate the experience.

Introduce unique interactive elements to differentiate the experience.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Design follows common luxury hotel patterns with elegant touches but lacks standout elements.

check

The Mediterranean theme is well-executed and cohesive.

xmark

The overall layout feels familiar and could blend with competitors.

lightbulb

Introduce unique interactive elements to differentiate the experience.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive navigation and clear CTAs support user flow but menu complexity could be reduced.

Intuitive navigation and clear CTAs support user flow but menu complexity could be reduced.

check

check

Primary actions are easily accessible without scrolling.

Primary actions are easily accessible without scrolling.

xmark

xmark

Multiple navigation links compete for attention, potentially confusing users.

Multiple navigation links compete for attention, potentially confusing users.

lightbulb

lightbulb

Streamline the menu to highlight top conversion paths.

Streamline the menu to highlight top conversion paths.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive navigation and clear CTAs support user flow but menu complexity could be reduced.

check

Primary actions are easily accessible without scrolling.

xmark

Multiple navigation links compete for attention, potentially confusing users.

lightbulb

Streamline the menu to highlight top conversion paths.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise headings and descriptive body text inform users, though some paragraphs are lengthy.

Concise headings and descriptive body text inform users, though some paragraphs are lengthy.

check

check

Headings clearly define each resort section for quick scanning.

Headings clearly define each resort section for quick scanning.

xmark

xmark

Some paragraphs contain excessive detail that could be broken into bullet points.

Some paragraphs contain excessive detail that could be broken into bullet points.

lightbulb

lightbulb

Shorten descriptions and use bulleted lists for key features.

Shorten descriptions and use bulleted lists for key features.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise headings and descriptive body text inform users, though some paragraphs are lengthy.

check

Headings clearly define each resort section for quick scanning.

xmark

Some paragraphs contain excessive detail that could be broken into bullet points.

lightbulb

Shorten descriptions and use bulleted lists for key features.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant Mediterranean-inspired design with cohesive imagery and consistent typography.

Elegant Mediterranean-inspired design with cohesive imagery and consistent typography.

check

check

The site’s imagery and color palette capture the resort’s ambiance beautifully.

The site’s imagery and color palette capture the resort’s ambiance beautifully.

xmark

xmark

The layout feels somewhat busy, making it hard to focus on individual sections.

The layout feels somewhat busy, making it hard to focus on individual sections.

lightbulb

lightbulb

Consider simplifying visual elements to enhance content focus.

Consider simplifying visual elements to enhance content focus.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Elegant Mediterranean-inspired design with cohesive imagery and consistent typography.

check

The site’s imagery and color palette capture the resort’s ambiance beautifully.

xmark

The layout feels somewhat busy, making it hard to focus on individual sections.

lightbulb

Consider simplifying visual elements to enhance content focus.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Guest Reviews Section

Add Guest Reviews Section

Add Guest Reviews Section

Integrate a prominent social proof section with star ratings and guest testimonials to build trust and credibility on the homepage.

Integrate a prominent social proof section with star ratings and guest testimonials to build trust and credibility on the homepage.

Important

Easy fix

Implement Scarcity Triggers

Implement Scarcity Triggers

Implement Scarcity Triggers

Display limited-time offers or low-availability alerts on room cards to create urgency and drive conversions.

Display limited-time offers or low-availability alerts on room cards to create urgency and drive conversions.

Suggestion

Moderate fix

Optimize Menu Navigation

Optimize Menu Navigation

Optimize Menu Navigation

Streamline header navigation by consolidating links and using dropdowns to reduce cognitive load.

Streamline header navigation by consolidating links and using dropdowns to reduce cognitive load.

Suggestion

Easy fix

Lazy-load Images

Lazy-load Images

Lazy-load Images

Enable lazy-loading for offscreen images to improve page load speed, especially on mobile devices with slower connections.

Enable lazy-loading for offscreen images to improve page load speed, especially on mobile devices with slower connections.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025