Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
42
Website Rank
Royal Palms Hotel features a visually rich homepage showcasing rooms, dining, spa, weddings, and events with clear navigation, high-quality images, and multiple CTAs to drive bookings and event inquiries.
B
Conversion Qualification*
#
42
Website Rank
B
Conversion Qualification*
Royal Palms Hotel features a visually rich homepage showcasing rooms, dining, spa, weddings, and events with clear navigation, high-quality images, and multiple CTAs to drive bookings and event inquiries.
#
42
Website Rank
Royal Palms Hotel features a visually rich homepage showcasing rooms, dining, spa, weddings, and events with clear navigation, high-quality images, and multiple CTAs to drive bookings and event inquiries.
75
75
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality, immersive imagery creates a compelling visual experience.
High-quality, immersive imagery creates a compelling visual experience.
High-quality, immersive imagery creates a compelling visual experience.
circle-check
circle-check
Clear and consistent primary CTA ‘Book Now’ is prominently placed.
Clear and consistent primary CTA ‘Book Now’ is prominently placed.
Clear and consistent primary CTA ‘Book Now’ is prominently placed.
circle-check
circle-check
Well-structured navigation provides quick access to key sections.
Well-structured navigation provides quick access to key sections.
Well-structured navigation provides quick access to key sections.
circle-check
circle-check
Detailed ‘Happenings’ section encourages guest engagement.
Detailed ‘Happenings’ section encourages guest engagement.
Detailed ‘Happenings’ section encourages guest engagement.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lacks visible social proof such as guest reviews or ratings.
Lacks visible social proof such as guest reviews or ratings.
Lacks visible social proof such as guest reviews or ratings.
circle-exclamation
circle-exclamation
No clear scarcity messaging to drive urgency for bookings.
No clear scarcity messaging to drive urgency for bookings.
No clear scarcity messaging to drive urgency for bookings.
circle-exclamation
circle-exclamation
Header menu is crowded with many options, increasing decision fatigue.
Header menu is crowded with many options, increasing decision fatigue.
Header menu is crowded with many options, increasing decision fatigue.
circle-exclamation
circle-exclamation
Text-heavy sections could overwhelm users on smaller screens.
Text-heavy sections could overwhelm users on smaller screens.
Text-heavy sections could overwhelm users on smaller screens.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive design adapts images and content blocks well but may suffer on slower connections.
Responsive design adapts images and content blocks well but may suffer on slower connections.
check
check
Layout reflows appropriately across desktop, tablet, and mobile views.
Layout reflows appropriately across desktop, tablet, and mobile views.
xmark
xmark
Large hero images may slow load times on mobile networks.
Large hero images may slow load times on mobile networks.
lightbulb
lightbulb
Implement image lazy-loading to improve mobile performance.
Implement image lazy-loading to improve mobile performance.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive design adapts images and content blocks well but may suffer on slower connections.
check
Layout reflows appropriately across desktop, tablet, and mobile views.
xmark
Large hero images may slow load times on mobile networks.
lightbulb
Implement image lazy-loading to improve mobile performance.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Clear CTAs but limited use of scarcity and social proof diminishes persuasive power.
Clear CTAs but limited use of scarcity and social proof diminishes persuasive power.
check
check
Strong primary CTA encourages booking action.
Strong primary CTA encourages booking action.
xmark
xmark
No countdown timers or limited availability messaging present.
No countdown timers or limited availability messaging present.
lightbulb
lightbulb
Add scarcity elements like low-room alerts or time-limited offers to boost urgency.
Add scarcity elements like low-room alerts or time-limited offers to boost urgency.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Clear CTAs but limited use of scarcity and social proof diminishes persuasive power.
check
Strong primary CTA encourages booking action.
xmark
No countdown timers or limited availability messaging present.
lightbulb
Add scarcity elements like low-room alerts or time-limited offers to boost urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design follows common luxury hotel patterns with elegant touches but lacks standout elements.
Design follows common luxury hotel patterns with elegant touches but lacks standout elements.
check
check
The Mediterranean theme is well-executed and cohesive.
The Mediterranean theme is well-executed and cohesive.
xmark
xmark
The overall layout feels familiar and could blend with competitors.
The overall layout feels familiar and could blend with competitors.
lightbulb
lightbulb
Introduce unique interactive elements to differentiate the experience.
Introduce unique interactive elements to differentiate the experience.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design follows common luxury hotel patterns with elegant touches but lacks standout elements.
check
The Mediterranean theme is well-executed and cohesive.
xmark
The overall layout feels familiar and could blend with competitors.
lightbulb
Introduce unique interactive elements to differentiate the experience.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive navigation and clear CTAs support user flow but menu complexity could be reduced.
Intuitive navigation and clear CTAs support user flow but menu complexity could be reduced.
check
check
Primary actions are easily accessible without scrolling.
Primary actions are easily accessible without scrolling.
xmark
xmark
Multiple navigation links compete for attention, potentially confusing users.
Multiple navigation links compete for attention, potentially confusing users.
lightbulb
lightbulb
Streamline the menu to highlight top conversion paths.
Streamline the menu to highlight top conversion paths.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive navigation and clear CTAs support user flow but menu complexity could be reduced.
check
Primary actions are easily accessible without scrolling.
xmark
Multiple navigation links compete for attention, potentially confusing users.
lightbulb
Streamline the menu to highlight top conversion paths.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise headings and descriptive body text inform users, though some paragraphs are lengthy.
Concise headings and descriptive body text inform users, though some paragraphs are lengthy.
check
check
Headings clearly define each resort section for quick scanning.
Headings clearly define each resort section for quick scanning.
xmark
xmark
Some paragraphs contain excessive detail that could be broken into bullet points.
Some paragraphs contain excessive detail that could be broken into bullet points.
lightbulb
lightbulb
Shorten descriptions and use bulleted lists for key features.
Shorten descriptions and use bulleted lists for key features.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise headings and descriptive body text inform users, though some paragraphs are lengthy.
check
Headings clearly define each resort section for quick scanning.
xmark
Some paragraphs contain excessive detail that could be broken into bullet points.
lightbulb
Shorten descriptions and use bulleted lists for key features.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant Mediterranean-inspired design with cohesive imagery and consistent typography.
Elegant Mediterranean-inspired design with cohesive imagery and consistent typography.
check
check
The site’s imagery and color palette capture the resort’s ambiance beautifully.
The site’s imagery and color palette capture the resort’s ambiance beautifully.
xmark
xmark
The layout feels somewhat busy, making it hard to focus on individual sections.
The layout feels somewhat busy, making it hard to focus on individual sections.
lightbulb
lightbulb
Consider simplifying visual elements to enhance content focus.
Consider simplifying visual elements to enhance content focus.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant Mediterranean-inspired design with cohesive imagery and consistent typography.
check
The site’s imagery and color palette capture the resort’s ambiance beautifully.
xmark
The layout feels somewhat busy, making it hard to focus on individual sections.
lightbulb
Consider simplifying visual elements to enhance content focus.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Guest Reviews Section
Add Guest Reviews Section
Add Guest Reviews Section
Integrate a prominent social proof section with star ratings and guest testimonials to build trust and credibility on the homepage.
Integrate a prominent social proof section with star ratings and guest testimonials to build trust and credibility on the homepage.
Important
Easy fix
Implement Scarcity Triggers
Implement Scarcity Triggers
Implement Scarcity Triggers
Display limited-time offers or low-availability alerts on room cards to create urgency and drive conversions.
Display limited-time offers or low-availability alerts on room cards to create urgency and drive conversions.
Suggestion
Moderate fix
Optimize Menu Navigation
Optimize Menu Navigation
Optimize Menu Navigation
Streamline header navigation by consolidating links and using dropdowns to reduce cognitive load.
Streamline header navigation by consolidating links and using dropdowns to reduce cognitive load.
Suggestion
Easy fix
Lazy-load Images
Lazy-load Images
Lazy-load Images
Enable lazy-loading for offscreen images to improve page load speed, especially on mobile devices with slower connections.
Enable lazy-loading for offscreen images to improve page load speed, especially on mobile devices with slower connections.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025