Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
59
Website Rank
Visually rich luxury resort and spa homepage with hero imagery clear sections for accommodations events dining spa happenings and newsletter signup
B
Conversion Qualification*
#
59
Website Rank
B
Conversion Qualification*
Visually rich luxury resort and spa homepage with hero imagery clear sections for accommodations events dining spa happenings and newsletter signup
#
59
Website Rank
Visually rich luxury resort and spa homepage with hero imagery clear sections for accommodations events dining spa happenings and newsletter signup
70
70
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
78
78
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality hero image sets luxurious tone instantly
High quality hero image sets luxurious tone instantly
High quality hero image sets luxurious tone instantly
circle-check
circle-check
Clear visual hierarchy guides users through key offerings
Clear visual hierarchy guides users through key offerings
Clear visual hierarchy guides users through key offerings
circle-check
circle-check
Sectioned layout elegantly groups amenities and experiences
Sectioned layout elegantly groups amenities and experiences
Sectioned layout elegantly groups amenities and experiences
circle-check
circle-check
Consistent brand aesthetic reinforces Mediterranean atmosphere
Consistent brand aesthetic reinforces Mediterranean atmosphere
Consistent brand aesthetic reinforces Mediterranean atmosphere
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overly long and might overwhelm visitors
Navigation menu is overly long and might overwhelm visitors
Navigation menu is overly long and might overwhelm visitors
circle-exclamation
circle-exclamation
Cookie consent overlay distracts from main content focus
Cookie consent overlay distracts from main content focus
Cookie consent overlay distracts from main content focus
circle-exclamation
circle-exclamation
Lack of clear rate pricing visible above the fold
Lack of clear rate pricing visible above the fold
Lack of clear rate pricing visible above the fold
circle-exclamation
circle-exclamation
No visible customer reviews or testimonials to build trust
No visible customer reviews or testimonials to build trust
No visible customer reviews or testimonials to build trust
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Presumed adaptive grid design but no explicit mobile view shown
Presumed adaptive grid design but no explicit mobile view shown
check
check
Card based sections likely translate well to narrow screens
Card based sections likely translate well to narrow screens
xmark
xmark
Dense navigation may collapse into lengthy mobile menu
Dense navigation may collapse into lengthy mobile menu
lightbulb
lightbulb
Simplify mobile nav by prioritizing primary links for quick thumb reach
Simplify mobile nav by prioritizing primary links for quick thumb reach
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Presumed adaptive grid design but no explicit mobile view shown
check
Card based sections likely translate well to narrow screens
xmark
Dense navigation may collapse into lengthy mobile menu
lightbulb
Simplify mobile nav by prioritizing primary links for quick thumb reach
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Few scarcity cues or social proof limit persuasive potential
Few scarcity cues or social proof limit persuasive potential
check
check
Happenings section highlights event dates generating timeliness
Happenings section highlights event dates generating timeliness
xmark
xmark
No guest testimonials or star ratings to leverage social proof
No guest testimonials or star ratings to leverage social proof
lightbulb
lightbulb
Integrate guest reviews and inventory messages to boost urgency
Integrate guest reviews and inventory messages to boost urgency
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Few scarcity cues or social proof limit persuasive potential
check
Happenings section highlights event dates generating timeliness
xmark
No guest testimonials or star ratings to leverage social proof
lightbulb
Integrate guest reviews and inventory messages to boost urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Reflects brand identity with Spanish Colonial styling but uses familiar layout
Reflects brand identity with Spanish Colonial styling but uses familiar layout
check
check
Artful tile imagery adds unique cultural flair
Artful tile imagery adds unique cultural flair
xmark
xmark
Standard card layouts feel similar to competing resort sites
Standard card layouts feel similar to competing resort sites
lightbulb
lightbulb
Introduce interactive storytelling elements to differentiate further
Introduce interactive storytelling elements to differentiate further
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Reflects brand identity with Spanish Colonial styling but uses familiar layout
check
Artful tile imagery adds unique cultural flair
xmark
Standard card layouts feel similar to competing resort sites
lightbulb
Introduce interactive storytelling elements to differentiate further
Good
Good
Solid start
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive content grouping but too many choices raise complexity
Intuitive content grouping but too many choices raise complexity
check
check
Skip to content link supports accessibility and quick access
Skip to content link supports accessibility and quick access
xmark
xmark
Multiple book now buttons cause decision fatigue
Multiple book now buttons cause decision fatigue
lightbulb
lightbulb
Consolidate CTAs into a single primary booking path to reduce friction
Consolidate CTAs into a single primary booking path to reduce friction
Good
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive content grouping but too many choices raise complexity
check
Skip to content link supports accessibility and quick access
xmark
Multiple book now buttons cause decision fatigue
lightbulb
Consolidate CTAs into a single primary booking path to reduce friction
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clear descriptive headings but body text sometimes feels truncated
Clear descriptive headings but body text sometimes feels truncated
check
check
Section headlines clearly communicate available services
Section headlines clearly communicate available services
xmark
xmark
Room descriptions end abruptly reducing persuasive impact
Room descriptions end abruptly reducing persuasive impact
lightbulb
lightbulb
Expand room copy to include distinctive features and guest benefits
Expand room copy to include distinctive features and guest benefits
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clear descriptive headings but body text sometimes feels truncated
check
Section headlines clearly communicate available services
xmark
Room descriptions end abruptly reducing persuasive impact
lightbulb
Expand room copy to include distinctive features and guest benefits
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Engaging visuals use cohesive color palette and ample white space
Engaging visuals use cohesive color palette and ample white space
check
check
Use of full width imagery and consistent typography elevates quality
Use of full width imagery and consistent typography elevates quality
xmark
xmark
Some text overlays lack contrast against busy backgrounds
Some text overlays lack contrast against busy backgrounds
lightbulb
lightbulb
Increase text contrast in hero view to ensure readability across images
Increase text contrast in hero view to ensure readability across images
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Engaging visuals use cohesive color palette and ample white space
check
Use of full width imagery and consistent typography elevates quality
xmark
Some text overlays lack contrast against busy backgrounds
lightbulb
Increase text contrast in hero view to ensure readability across images
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Integrate Guest Testimonials
Integrate Guest Testimonials
Integrate Guest Testimonials
Add dedicated testimonials section showcasing guest reviews and star ratings to build trust and social proof
Add dedicated testimonials section showcasing guest reviews and star ratings to build trust and social proof
Important
Moderate fix
Show Real Time Rates
Show Real Time Rates
Show Real Time Rates
Present live room availability and clear pricing above the fold to reduce friction and reinforce transparency
Present live room availability and clear pricing above the fold to reduce friction and reinforce transparency
Suggestion
Easy fix
Simplify Mobile Menu
Simplify Mobile Menu
Simplify Mobile Menu
Prioritize primary navigation links and collapse secondary items behind a hamburger menu to ease mobile use
Prioritize primary navigation links and collapse secondary items behind a hamburger menu to ease mobile use
Suggestion
Easy fix
Improve Text Contrast
Improve Text Contrast
Improve Text Contrast
Increase font weight or overlay shading on hero and section images to ensure text legibility on diverse backgrounds
Increase font weight or overlay shading on hero and section images to ensure text legibility on diverse backgrounds
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025