Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
112
Website Rank
Landing page showcases hero gaming image header Book Your Escape Oregon s Premier Gaming Destination strong events slider sections for amenities rooms and newsletter
B
Conversion Qualification*
#
112
Website Rank
B
Conversion Qualification*
Landing page showcases hero gaming image header Book Your Escape Oregon s Premier Gaming Destination strong events slider sections for amenities rooms and newsletter
#
112
Website Rank
Landing page showcases hero gaming image header Book Your Escape Oregon s Premier Gaming Destination strong events slider sections for amenities rooms and newsletter
75
75
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Bold hero image draws attention to gaming theme
Bold hero image draws attention to gaming theme
Bold hero image draws attention to gaming theme
circle-check
circle-check
Clear primary CTA Book Now always visible
Clear primary CTA Book Now always visible
Clear primary CTA Book Now always visible
circle-check
circle-check
Events slider showcases diverse upcoming happenings
Events slider showcases diverse upcoming happenings
Events slider showcases diverse upcoming happenings
circle-check
circle-check
Consistent color palette enhances brand identity
Consistent color palette enhances brand identity
Consistent color palette enhances brand identity
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero text overlaps hero image making readability tough
Hero text overlaps hero image making readability tough
Hero text overlaps hero image making readability tough
circle-exclamation
circle-exclamation
Room section content seems truncated and incomplete view
Room section content seems truncated and incomplete view
Room section content seems truncated and incomplete view
circle-exclamation
circle-exclamation
Lack of social proof or testimonials reduces trust
Lack of social proof or testimonials reduces trust
Lack of social proof or testimonials reduces trust
circle-exclamation
circle-exclamation
Newsletter input field label too small against background
Newsletter input field label too small against background
Newsletter input field label too small against background
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts content stacks well but some images cut off
Responsive layout adapts content stacks well but some images cut off
check
check
Mobile menu is clear simple and easy to use
Mobile menu is clear simple and easy to use
xmark
xmark
Hero image cropping on mobile hides key text portion
Hero image cropping on mobile hides key text portion
lightbulb
lightbulb
Adjust hero image focal area per device to keep text visible
Adjust hero image focal area per device to keep text visible
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts content stacks well but some images cut off
check
Mobile menu is clear simple and easy to use
xmark
Hero image cropping on mobile hides key text portion
lightbulb
Adjust hero image focal area per device to keep text visible
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of scarcity or social proof to drive urgency
Limited use of scarcity or social proof to drive urgency
check
check
Events use date information to frame timing
Events use date information to frame timing
xmark
xmark
No visible countdowns or limited time badges on promotions
No visible countdowns or limited time badges on promotions
lightbulb
lightbulb
Add scarcity badges or countdown timers on offers to increase FOMO
Add scarcity badges or countdown timers on offers to increase FOMO
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of scarcity or social proof to drive urgency
check
Events use date information to frame timing
xmark
No visible countdowns or limited time badges on promotions
lightbulb
Add scarcity badges or countdown timers on offers to increase FOMO
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard casino resort layout with minimal unique elements
Standard casino resort layout with minimal unique elements
check
check
Background pattern adds subtle unique texture
Background pattern adds subtle unique texture
xmark
xmark
Overall layout feels similar to many hospitality sites
Overall layout feels similar to many hospitality sites
lightbulb
lightbulb
Introduce a signature interaction or animation for uniqueness
Introduce a signature interaction or animation for uniqueness
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard casino resort layout with minimal unique elements
check
Background pattern adds subtle unique texture
xmark
Overall layout feels similar to many hospitality sites
lightbulb
Introduce a signature interaction or animation for uniqueness
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive navigation but choice overload in event list section
Intuitive navigation but choice overload in event list section
check
check
Primary CTAs are prominent and easy to find
Primary CTAs are prominent and easy to find
xmark
xmark
Events list no filtering leading to decision fatigue
Events list no filtering leading to decision fatigue
lightbulb
lightbulb
Introduce filter options to reduce cognitive load
Introduce filter options to reduce cognitive load
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive navigation but choice overload in event list section
check
Primary CTAs are prominent and easy to find
xmark
Events list no filtering leading to decision fatigue
lightbulb
Introduce filter options to reduce cognitive load
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines compelling but some copy is cut missing context
Headlines compelling but some copy is cut missing context
check
check
Action oriented CTAs like Book Now resonate with users
Action oriented CTAs like Book Now resonate with users
xmark
xmark
Truncated copy like Rejuv breaks immersion and clarity
Truncated copy like Rejuv breaks immersion and clarity
lightbulb
lightbulb
Ensure all body text is fully visible or suitably abbreviated
Ensure all body text is fully visible or suitably abbreviated
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines compelling but some copy is cut missing context
check
Action oriented CTAs like Book Now resonate with users
xmark
Truncated copy like Rejuv breaks immersion and clarity
lightbulb
Ensure all body text is fully visible or suitably abbreviated
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Balanced visuals with brand color but some sections feel cramped
Balanced visuals with brand color but some sections feel cramped
check
check
Hero section uses vibrant imagery and bold typography
Hero section uses vibrant imagery and bold typography
xmark
xmark
Some sections rely on default card style rather than custom design
Some sections rely on default card style rather than custom design
lightbulb
lightbulb
Improve spacing between elements to create visual breathing room
Improve spacing between elements to create visual breathing room
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Balanced visuals with brand color but some sections feel cramped
check
Hero section uses vibrant imagery and bold typography
xmark
Some sections rely on default card style rather than custom design
lightbulb
Improve spacing between elements to create visual breathing room
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Optimize Hero Image Crop
Optimize Hero Image Crop
Optimize Hero Image Crop
Adjust image focal point per device breakpoints to ensure overlay text always visible avoiding truncation
Adjust image focal point per device breakpoints to ensure overlay text always visible avoiding truncation
Suggestion
Moderate fix
Add Event Filtering
Add Event Filtering
Add Event Filtering
Introduce category filters or search for events to help users find relevant items quickly and reduce overload
Introduce category filters or search for events to help users find relevant items quickly and reduce overload
Important
Easy fix
Integrate Social Proof
Integrate Social Proof
Integrate Social Proof
Include testimonials ratings or partner logos to build trust and reassure new visitors by showing real experiences
Include testimonials ratings or partner logos to build trust and reassure new visitors by showing real experiences
Suggestion
Easy fix
Implement Scarcity Timers
Implement Scarcity Timers
Implement Scarcity Timers
Add countdown badges or limited availability labels on promotions and events to trigger urgency and drive conversions
Add countdown badges or limited availability labels on promotions and events to trigger urgency and drive conversions
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025