Welcome,
Welcome,
Shore Hotel
Shore Hotel
Shore Hotel
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
77
77
out of 183 websites
out of 183 websites
73.75
73.75
73.75
/100
/100
/100
You ranked
out of 183 websites
77
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
70
70
70
/100
/100
/100
check
check
What you nailed
CTAs and navigation remain clear on smaller screens.
CTAs and navigation remain clear on smaller screens.
CTAs and navigation remain clear on smaller screens.
xmark
xmark
What you can improve
Excessive blank space on mobile increases unnecessary scrolling.
Excessive blank space on mobile increases unnecessary scrolling.
Excessive blank space on mobile increases unnecessary scrolling.
lightbulb
lightbulb
Quick insight
Reduce mobile hero height to display key content above the fold.
Reduce mobile hero height to display key content above the fold.
Reduce mobile hero height to display key content above the fold.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
65
65
65
/100
/100
/100
check
check
What you nailed
Guest reviews and TripAdvisor badge enhance trust.
Guest reviews and TripAdvisor badge enhance trust.
Guest reviews and TripAdvisor badge enhance trust.
xmark
xmark
What you can improve
No visible countdown or inventory alerts to create urgency.
No visible countdown or inventory alerts to create urgency.
No visible countdown or inventory alerts to create urgency.
lightbulb
lightbulb
Quick insight
Add real-time availability or countdown timers to boost conversions.
Add real-time availability or countdown timers to boost conversions.
Add real-time availability or countdown timers to boost conversions.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Information chunking into sections aids readability.
Information chunking into sections aids readability.
Information chunking into sections aids readability.
xmark
xmark
What you can improve
Multiple CTAs per section create decision fatigue.
Multiple CTAs per section create decision fatigue.
Multiple CTAs per section create decision fatigue.
lightbulb
lightbulb
Quick insight
Consolidate CTAs to promote a single focus per section.
Consolidate CTAs to promote a single focus per section.
Consolidate CTAs to promote a single focus per section.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
75
75
75
/100
/100
/100
check
check
What you nailed
Promotional language is incentive-driven and compelling.
Promotional language is incentive-driven and compelling.
Promotional language is incentive-driven and compelling.
xmark
xmark
What you can improve
Inconsistent capitalization and cut-off text undermine professionalism.
Inconsistent capitalization and cut-off text undermine professionalism.
Inconsistent capitalization and cut-off text undermine professionalism.
lightbulb
lightbulb
Quick insight
Ensure full visibility of copy and unify style for clarity.
Ensure full visibility of copy and unify style for clarity.
Ensure full visibility of copy and unify style for clarity.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
Strong hero imagery and consistent color palette reinforce brand.
Strong hero imagery and consistent color palette reinforce brand.
Strong hero imagery and consistent color palette reinforce brand.
xmark
xmark
What you can improve
Excessive blank space interrupts visual continuity between sections.
Excessive blank space interrupts visual continuity between sections.
Excessive blank space interrupts visual continuity between sections.
lightbulb
lightbulb
Quick insight
Adjust section spacing to establish a smoother visual rhythm.
Adjust section spacing to establish a smoother visual rhythm.
Adjust section spacing to establish a smoother visual rhythm.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Highlighting LEED Gold certification adds unique value.
Highlighting LEED Gold certification adds unique value.
Highlighting LEED Gold certification adds unique value.
xmark
xmark
What you can improve
Overall design follows standard hotel website patterns.
Overall design follows standard hotel website patterns.
Overall design follows standard hotel website patterns.
lightbulb
lightbulb
Quick insight
Incorporate interactive storytelling to differentiate the brand.
Incorporate interactive storytelling to differentiate the brand.
Incorporate interactive storytelling to differentiate the brand.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Optimize Hero Spacing
Reduce vertical padding on the hero section, especially on mobile, to surface CTAs sooner and minimize empty space.
Important
Moderate fix
Consolidate CTAs
Streamline primary CTAs by limiting to one main action per section to reduce decision fatigue.
Important
Easy fix
Optimize Hero Spacing
Reduce vertical padding on the hero section, especially on mobile, to surface CTAs sooner and minimize empty space.
Important
Moderate fix
Consolidate CTAs
Streamline primary CTAs by limiting to one main action per section to reduce decision fatigue.
Suggestion
Moderate fix
Add Urgency Elements
Incorporate real-time room availability or limited-time countdowns to enhance scarcity and prompt bookings.
Suggestion
Easy fix
Fix Text Truncation
Ensure promotional copy displays fully without cuts and standardize capitalization across headings for professionalism.
Suggestion
Moderate fix
Add Urgency Elements
Incorporate real-time room availability or limited-time countdowns to enhance scarcity and prompt bookings.
Suggestion
Easy fix
Fix Text Truncation
Ensure promotional copy displays fully without cuts and standardize capitalization across headings for professionalism.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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