Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

77

Website Rank

Shore Hotel’s homepage features a large hero slider, eco-friendly messaging, promotional sections, guest reviews, and multiple CTAs. The layout is clean but whitespace and CTA overload impact user flow.

C+

Conversion Qualification*

#

77

Website Rank

C+

Conversion Qualification*

Shore Hotel’s homepage features a large hero slider, eco-friendly messaging, promotional sections, guest reviews, and multiple CTAs. The layout is clean but whitespace and CTA overload impact user flow.

#

77

Website Rank

Shore Hotel’s homepage features a large hero slider, eco-friendly messaging, promotional sections, guest reviews, and multiple CTAs. The layout is clean but whitespace and CTA overload impact user flow.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High quality hero image effectively showcases the property.

High quality hero image effectively showcases the property.

High quality hero image effectively showcases the property.

circle-check

circle-check

Clear section headings guide users through amenities.

Clear section headings guide users through amenities.

Clear section headings guide users through amenities.

circle-check

circle-check

Eco-friendly certification is prominently highlighted.

Eco-friendly certification is prominently highlighted.

Eco-friendly certification is prominently highlighted.

circle-check

circle-check

Distinct accent color CTAs are easy to identify.

Distinct accent color CTAs are easy to identify.

Distinct accent color CTAs are easy to identify.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Excessive whitespace below the hero section disrupts flow.

Excessive whitespace below the hero section disrupts flow.

Excessive whitespace below the hero section disrupts flow.

circle-exclamation

circle-exclamation

Overwhelming number of CTAs may confuse users.

Overwhelming number of CTAs may confuse users.

Overwhelming number of CTAs may confuse users.

circle-exclamation

circle-exclamation

Promotional text appears truncated and incomplete.

Promotional text appears truncated and incomplete.

Promotional text appears truncated and incomplete.

circle-exclamation

circle-exclamation

Guest reviews lack visual star ratings for credibility.

Guest reviews lack visual star ratings for credibility.

Guest reviews lack visual star ratings for credibility.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Mobile layout maintains CTA accessibility but leaves large empty areas below hero.

Mobile layout maintains CTA accessibility but leaves large empty areas below hero.

check

check

CTAs and navigation remain clear on smaller screens.

CTAs and navigation remain clear on smaller screens.

xmark

xmark

Excessive blank space on mobile increases unnecessary scrolling.

Excessive blank space on mobile increases unnecessary scrolling.

lightbulb

lightbulb

Reduce mobile hero height to display key content above the fold.

Reduce mobile hero height to display key content above the fold.

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Mobile layout maintains CTA accessibility but leaves large empty areas below hero.

check

CTAs and navigation remain clear on smaller screens.

xmark

Excessive blank space on mobile increases unnecessary scrolling.

lightbulb

Reduce mobile hero height to display key content above the fold.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Contains social proof and offers, but lacks scarcity and urgency cues to drive bookings.

Contains social proof and offers, but lacks scarcity and urgency cues to drive bookings.

check

check

Guest reviews and TripAdvisor badge enhance trust.

Guest reviews and TripAdvisor badge enhance trust.

xmark

xmark

No visible countdown or inventory alerts to create urgency.

No visible countdown or inventory alerts to create urgency.

lightbulb

lightbulb

Add real-time availability or countdown timers to boost conversions.

Add real-time availability or countdown timers to boost conversions.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Contains social proof and offers, but lacks scarcity and urgency cues to drive bookings.

check

Guest reviews and TripAdvisor badge enhance trust.

xmark

No visible countdown or inventory alerts to create urgency.

lightbulb

Add real-time availability or countdown timers to boost conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Eco-friendly positioning and event promotions add character but layout feels conventional.

Eco-friendly positioning and event promotions add character but layout feels conventional.

check

check

Highlighting LEED Gold certification adds unique value.

Highlighting LEED Gold certification adds unique value.

xmark

xmark

Overall design follows standard hotel website patterns.

Overall design follows standard hotel website patterns.

lightbulb

lightbulb

Incorporate interactive storytelling to differentiate the brand.

Incorporate interactive storytelling to differentiate the brand.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Eco-friendly positioning and event promotions add character but layout feels conventional.

check

Highlighting LEED Gold certification adds unique value.

xmark

Overall design follows standard hotel website patterns.

lightbulb

Incorporate interactive storytelling to differentiate the brand.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Content is chunked into sections, yet excessive CTAs and blank zones overwhelm users.

Content is chunked into sections, yet excessive CTAs and blank zones overwhelm users.

check

check

Information chunking into sections aids readability.

Information chunking into sections aids readability.

xmark

xmark

Multiple CTAs per section create decision fatigue.

Multiple CTAs per section create decision fatigue.

lightbulb

lightbulb

Consolidate CTAs to promote a single focus per section.

Consolidate CTAs to promote a single focus per section.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Content is chunked into sections, yet excessive CTAs and blank zones overwhelm users.

check

Information chunking into sections aids readability.

xmark

Multiple CTAs per section create decision fatigue.

lightbulb

Consolidate CTAs to promote a single focus per section.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is engaging and concise but suffers from inconsistent casing and truncation.

Copy is engaging and concise but suffers from inconsistent casing and truncation.

check

check

Promotional language is incentive-driven and compelling.

Promotional language is incentive-driven and compelling.

xmark

xmark

Inconsistent capitalization and cut-off text undermine professionalism.

Inconsistent capitalization and cut-off text undermine professionalism.

lightbulb

lightbulb

Ensure full visibility of copy and unify style for clarity.

Ensure full visibility of copy and unify style for clarity.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is engaging and concise but suffers from inconsistent casing and truncation.

check

Promotional language is incentive-driven and compelling.

xmark

Inconsistent capitalization and cut-off text undermine professionalism.

lightbulb

Ensure full visibility of copy and unify style for clarity.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Modern layout with clean typography and quality imagery, but uneven spacing creates gaps.

Modern layout with clean typography and quality imagery, but uneven spacing creates gaps.

check

check

Strong hero imagery and consistent color palette reinforce brand.

Strong hero imagery and consistent color palette reinforce brand.

xmark

xmark

Excessive blank space interrupts visual continuity between sections.

Excessive blank space interrupts visual continuity between sections.

lightbulb

lightbulb

Adjust section spacing to establish a smoother visual rhythm.

Adjust section spacing to establish a smoother visual rhythm.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Modern layout with clean typography and quality imagery, but uneven spacing creates gaps.

check

Strong hero imagery and consistent color palette reinforce brand.

xmark

Excessive blank space interrupts visual continuity between sections.

lightbulb

Adjust section spacing to establish a smoother visual rhythm.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Optimize Hero Spacing

Optimize Hero Spacing

Optimize Hero Spacing

Reduce vertical padding on the hero section, especially on mobile, to surface CTAs sooner and minimize empty space.

Reduce vertical padding on the hero section, especially on mobile, to surface CTAs sooner and minimize empty space.

Important

Moderate fix

Consolidate CTAs

Consolidate CTAs

Consolidate CTAs

Streamline primary CTAs by limiting to one main action per section to reduce decision fatigue.

Streamline primary CTAs by limiting to one main action per section to reduce decision fatigue.

Suggestion

Moderate fix

Add Urgency Elements

Add Urgency Elements

Add Urgency Elements

Incorporate real-time room availability or limited-time countdowns to enhance scarcity and prompt bookings.

Incorporate real-time room availability or limited-time countdowns to enhance scarcity and prompt bookings.

Suggestion

Easy fix

Fix Text Truncation

Fix Text Truncation

Fix Text Truncation

Ensure promotional copy displays fully without cuts and standardize capitalization across headings for professionalism.

Ensure promotional copy displays fully without cuts and standardize capitalization across headings for professionalism.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025