Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
77
Website Rank
Shore Hotel’s homepage features a large hero slider, eco-friendly messaging, promotional sections, guest reviews, and multiple CTAs. The layout is clean but whitespace and CTA overload impact user flow.
C+
Conversion Qualification*
#
77
Website Rank
C+
Conversion Qualification*
Shore Hotel’s homepage features a large hero slider, eco-friendly messaging, promotional sections, guest reviews, and multiple CTAs. The layout is clean but whitespace and CTA overload impact user flow.
#
77
Website Rank
Shore Hotel’s homepage features a large hero slider, eco-friendly messaging, promotional sections, guest reviews, and multiple CTAs. The layout is clean but whitespace and CTA overload impact user flow.
70
70
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality hero image effectively showcases the property.
High quality hero image effectively showcases the property.
High quality hero image effectively showcases the property.
circle-check
circle-check
Clear section headings guide users through amenities.
Clear section headings guide users through amenities.
Clear section headings guide users through amenities.
circle-check
circle-check
Eco-friendly certification is prominently highlighted.
Eco-friendly certification is prominently highlighted.
Eco-friendly certification is prominently highlighted.
circle-check
circle-check
Distinct accent color CTAs are easy to identify.
Distinct accent color CTAs are easy to identify.
Distinct accent color CTAs are easy to identify.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Excessive whitespace below the hero section disrupts flow.
Excessive whitespace below the hero section disrupts flow.
Excessive whitespace below the hero section disrupts flow.
circle-exclamation
circle-exclamation
Overwhelming number of CTAs may confuse users.
Overwhelming number of CTAs may confuse users.
Overwhelming number of CTAs may confuse users.
circle-exclamation
circle-exclamation
Promotional text appears truncated and incomplete.
Promotional text appears truncated and incomplete.
Promotional text appears truncated and incomplete.
circle-exclamation
circle-exclamation
Guest reviews lack visual star ratings for credibility.
Guest reviews lack visual star ratings for credibility.
Guest reviews lack visual star ratings for credibility.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile layout maintains CTA accessibility but leaves large empty areas below hero.
Mobile layout maintains CTA accessibility but leaves large empty areas below hero.
check
check
CTAs and navigation remain clear on smaller screens.
CTAs and navigation remain clear on smaller screens.
xmark
xmark
Excessive blank space on mobile increases unnecessary scrolling.
Excessive blank space on mobile increases unnecessary scrolling.
lightbulb
lightbulb
Reduce mobile hero height to display key content above the fold.
Reduce mobile hero height to display key content above the fold.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile layout maintains CTA accessibility but leaves large empty areas below hero.
check
CTAs and navigation remain clear on smaller screens.
xmark
Excessive blank space on mobile increases unnecessary scrolling.
lightbulb
Reduce mobile hero height to display key content above the fold.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Contains social proof and offers, but lacks scarcity and urgency cues to drive bookings.
Contains social proof and offers, but lacks scarcity and urgency cues to drive bookings.
check
check
Guest reviews and TripAdvisor badge enhance trust.
Guest reviews and TripAdvisor badge enhance trust.
xmark
xmark
No visible countdown or inventory alerts to create urgency.
No visible countdown or inventory alerts to create urgency.
lightbulb
lightbulb
Add real-time availability or countdown timers to boost conversions.
Add real-time availability or countdown timers to boost conversions.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Contains social proof and offers, but lacks scarcity and urgency cues to drive bookings.
check
Guest reviews and TripAdvisor badge enhance trust.
xmark
No visible countdown or inventory alerts to create urgency.
lightbulb
Add real-time availability or countdown timers to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Eco-friendly positioning and event promotions add character but layout feels conventional.
Eco-friendly positioning and event promotions add character but layout feels conventional.
check
check
Highlighting LEED Gold certification adds unique value.
Highlighting LEED Gold certification adds unique value.
xmark
xmark
Overall design follows standard hotel website patterns.
Overall design follows standard hotel website patterns.
lightbulb
lightbulb
Incorporate interactive storytelling to differentiate the brand.
Incorporate interactive storytelling to differentiate the brand.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Eco-friendly positioning and event promotions add character but layout feels conventional.
check
Highlighting LEED Gold certification adds unique value.
xmark
Overall design follows standard hotel website patterns.
lightbulb
Incorporate interactive storytelling to differentiate the brand.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Content is chunked into sections, yet excessive CTAs and blank zones overwhelm users.
Content is chunked into sections, yet excessive CTAs and blank zones overwhelm users.
check
check
Information chunking into sections aids readability.
Information chunking into sections aids readability.
xmark
xmark
Multiple CTAs per section create decision fatigue.
Multiple CTAs per section create decision fatigue.
lightbulb
lightbulb
Consolidate CTAs to promote a single focus per section.
Consolidate CTAs to promote a single focus per section.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Content is chunked into sections, yet excessive CTAs and blank zones overwhelm users.
check
Information chunking into sections aids readability.
xmark
Multiple CTAs per section create decision fatigue.
lightbulb
Consolidate CTAs to promote a single focus per section.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is engaging and concise but suffers from inconsistent casing and truncation.
Copy is engaging and concise but suffers from inconsistent casing and truncation.
check
check
Promotional language is incentive-driven and compelling.
Promotional language is incentive-driven and compelling.
xmark
xmark
Inconsistent capitalization and cut-off text undermine professionalism.
Inconsistent capitalization and cut-off text undermine professionalism.
lightbulb
lightbulb
Ensure full visibility of copy and unify style for clarity.
Ensure full visibility of copy and unify style for clarity.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is engaging and concise but suffers from inconsistent casing and truncation.
check
Promotional language is incentive-driven and compelling.
xmark
Inconsistent capitalization and cut-off text undermine professionalism.
lightbulb
Ensure full visibility of copy and unify style for clarity.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern layout with clean typography and quality imagery, but uneven spacing creates gaps.
Modern layout with clean typography and quality imagery, but uneven spacing creates gaps.
check
check
Strong hero imagery and consistent color palette reinforce brand.
Strong hero imagery and consistent color palette reinforce brand.
xmark
xmark
Excessive blank space interrupts visual continuity between sections.
Excessive blank space interrupts visual continuity between sections.
lightbulb
lightbulb
Adjust section spacing to establish a smoother visual rhythm.
Adjust section spacing to establish a smoother visual rhythm.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Modern layout with clean typography and quality imagery, but uneven spacing creates gaps.
check
Strong hero imagery and consistent color palette reinforce brand.
xmark
Excessive blank space interrupts visual continuity between sections.
lightbulb
Adjust section spacing to establish a smoother visual rhythm.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Optimize Hero Spacing
Optimize Hero Spacing
Optimize Hero Spacing
Reduce vertical padding on the hero section, especially on mobile, to surface CTAs sooner and minimize empty space.
Reduce vertical padding on the hero section, especially on mobile, to surface CTAs sooner and minimize empty space.
Important
Moderate fix
Consolidate CTAs
Consolidate CTAs
Consolidate CTAs
Streamline primary CTAs by limiting to one main action per section to reduce decision fatigue.
Streamline primary CTAs by limiting to one main action per section to reduce decision fatigue.
Suggestion
Moderate fix
Add Urgency Elements
Add Urgency Elements
Add Urgency Elements
Incorporate real-time room availability or limited-time countdowns to enhance scarcity and prompt bookings.
Incorporate real-time room availability or limited-time countdowns to enhance scarcity and prompt bookings.
Suggestion
Easy fix
Fix Text Truncation
Fix Text Truncation
Fix Text Truncation
Ensure promotional copy displays fully without cuts and standardize capitalization across headings for professionalism.
Ensure promotional copy displays fully without cuts and standardize capitalization across headings for professionalism.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025