Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
30
Website Rank
Shore Hotel's homepage features a striking eco-focused design with a full-screen video hero and prominent booking widget; content is organized into themed sections highlighting amenities offers and social proof though occasional modal intrusions and copy truncation hinder clarity.
B+
Conversion Qualification*
#
30
Website Rank
B+
Conversion Qualification*
Shore Hotel's homepage features a striking eco-focused design with a full-screen video hero and prominent booking widget; content is organized into themed sections highlighting amenities offers and social proof though occasional modal intrusions and copy truncation hinder clarity.
#
30
Website Rank
Shore Hotel's homepage features a striking eco-focused design with a full-screen video hero and prominent booking widget; content is organized into themed sections highlighting amenities offers and social proof though occasional modal intrusions and copy truncation hinder clarity.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Visual design is crisp and modern.
Visual design is crisp and modern.
Visual design is crisp and modern.
circle-check
circle-check
Booking widget is prominent and user-friendly.
Booking widget is prominent and user-friendly.
Booking widget is prominent and user-friendly.
circle-check
circle-check
Content is well chunked into clear sections.
Content is well chunked into clear sections.
Content is well chunked into clear sections.
circle-check
circle-check
Eco-friendly theme is effectively communicated.
Eco-friendly theme is effectively communicated.
Eco-friendly theme is effectively communicated.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No visible urgency or scarcity messaging.
No visible urgency or scarcity messaging.
No visible urgency or scarcity messaging.
circle-exclamation
circle-exclamation
Key policies like cancellation not easily found.
Key policies like cancellation not easily found.
Key policies like cancellation not easily found.
circle-exclamation
circle-exclamation
Some headings lack descriptive context.
Some headings lack descriptive context.
Some headings lack descriptive context.
circle-exclamation
circle-exclamation
Modal overlays can feel intrusive on initial load.
Modal overlays can feel intrusive on initial load.
Modal overlays can feel intrusive on initial load.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well across devices with fluid elements.
Layout adapts well across devices with fluid elements.
check
check
Responsive navigation and grid sections scale nicely.
Responsive navigation and grid sections scale nicely.
xmark
xmark
Some modal pop-ups disrupt mobile flow.
Some modal pop-ups disrupt mobile flow.
lightbulb
lightbulb
Delay modals to avoid interrupting mobile engagement.
Delay modals to avoid interrupting mobile engagement.
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well across devices with fluid elements.
check
Responsive navigation and grid sections scale nicely.
xmark
Some modal pop-ups disrupt mobile flow.
lightbulb
Delay modals to avoid interrupting mobile engagement.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Social proof present but lacks urgency and scarcity triggers.
Social proof present but lacks urgency and scarcity triggers.
check
check
TripAdvisor testimonials add credibility.
TripAdvisor testimonials add credibility.
xmark
xmark
No countdown or limited-time cues to drive action.
No countdown or limited-time cues to drive action.
lightbulb
lightbulb
Introduce limited-time banners to boost conversion urgency.
Introduce limited-time banners to boost conversion urgency.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Social proof present but lacks urgency and scarcity triggers.
check
TripAdvisor testimonials add credibility.
xmark
No countdown or limited-time cues to drive action.
lightbulb
Introduce limited-time banners to boost conversion urgency.
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique eco-friendly premise with creative visuals.
Unique eco-friendly premise with creative visuals.
check
check
LEED Gold certification highlight feels authentic.
LEED Gold certification highlight feels authentic.
xmark
xmark
Promotional modals feel standard and generic.
Promotional modals feel standard and generic.
lightbulb
lightbulb
Tailor promos to reinforce brand uniqueness not generic.
Tailor promos to reinforce brand uniqueness not generic.
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique eco-friendly premise with creative visuals.
check
LEED Gold certification highlight feels authentic.
xmark
Promotional modals feel standard and generic.
lightbulb
Tailor promos to reinforce brand uniqueness not generic.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive booking focus but content overload risks confusion.
Intuitive booking focus but content overload risks confusion.
check
check
CTAs follow a logical flow from hero to booking.
CTAs follow a logical flow from hero to booking.
xmark
xmark
Multiple links and buttons can overwhelm users.
Multiple links and buttons can overwhelm users.
lightbulb
lightbulb
Simplify choices above the fold to reduce decision fatigue.
Simplify choices above the fold to reduce decision fatigue.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive booking focus but content overload risks confusion.
check
CTAs follow a logical flow from hero to booking.
xmark
Multiple links and buttons can overwhelm users.
lightbulb
Simplify choices above the fold to reduce decision fatigue.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Compelling eco-theme copy yet occasional truncation reduces clarity.
Compelling eco-theme copy yet occasional truncation reduces clarity.
check
check
Use of evocative headings enhances brand voice.
Use of evocative headings enhances brand voice.
xmark
xmark
Some snippets cut mid-sentence appear unfinished.
Some snippets cut mid-sentence appear unfinished.
lightbulb
lightbulb
Ensure preview text is fully visible or reword for impact.
Ensure preview text is fully visible or reword for impact.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Compelling eco-theme copy yet occasional truncation reduces clarity.
check
Use of evocative headings enhances brand voice.
xmark
Some snippets cut mid-sentence appear unfinished.
lightbulb
Ensure preview text is fully visible or reword for impact.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean modern aesthetic with strong visual appeal.
Clean modern aesthetic with strong visual appeal.
check
check
Elegant typography and consistent color palette.
Elegant typography and consistent color palette.
xmark
xmark
Hero video overlay reduces visual clarity at times.
Hero video overlay reduces visual clarity at times.
lightbulb
lightbulb
Consider softer overlays to improve hero readability.
Consider softer overlays to improve hero readability.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Clean modern aesthetic with strong visual appeal.
check
Elegant typography and consistent color palette.
xmark
Hero video overlay reduces visual clarity at times.
lightbulb
Consider softer overlays to improve hero readability.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Scarcity Cues
Add Scarcity Cues
Add Scarcity Cues
Implement limited-time offers or countdown timers to introduce urgency and motivate bookings.
Implement limited-time offers or countdown timers to introduce urgency and motivate bookings.
Important
Easy fix
Enhance Policy Visibility
Enhance Policy Visibility
Enhance Policy Visibility
Provide clear links to cancellation and reservation policies near booking widget to build trust.
Provide clear links to cancellation and reservation policies near booking widget to build trust.
Suggestion
Easy fix
Optimize Modal Timing
Optimize Modal Timing
Optimize Modal Timing
Delay promotional pop-ups until after initial engagement to reduce intrusiveness.
Delay promotional pop-ups until after initial engagement to reduce intrusiveness.
Suggestion
Moderate fix
Clarify UX Copy
Clarify UX Copy
Clarify UX Copy
Adjust truncated headlines and copy to ensure full sentences display clearly on all devices.
Adjust truncated headlines and copy to ensure full sentences display clearly on all devices.
RELATED RESOURCES
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025