Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
70
Website Rank
Skytop Lodge homepage features a hero video, interactive map, activity grid, and promotional carousels, showcasing resort amenities but suffers from navigational clutter and lacks social proof.
C+
Conversion Qualification*
#
70
Website Rank
C+
Conversion Qualification*
Skytop Lodge homepage features a hero video, interactive map, activity grid, and promotional carousels, showcasing resort amenities but suffers from navigational clutter and lacks social proof.
#
70
Website Rank
Skytop Lodge homepage features a hero video, interactive map, activity grid, and promotional carousels, showcasing resort amenities but suffers from navigational clutter and lacks social proof.
70
70
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality, immersive hero imagery sets an inviting tone.
High-quality, immersive hero imagery sets an inviting tone.
High-quality, immersive hero imagery sets an inviting tone.
circle-check
circle-check
Clear activity grid with attractive photos aids exploration.
Clear activity grid with attractive photos aids exploration.
Clear activity grid with attractive photos aids exploration.
circle-check
circle-check
Consistent typography hierarchy creates readability.
Consistent typography hierarchy creates readability.
Consistent typography hierarchy creates readability.
circle-check
circle-check
Interactive map adds unique exploratory functionality.
Interactive map adds unique exploratory functionality.
Interactive map adds unique exploratory functionality.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Top navigation contains overwhelming number of links.
Top navigation contains overwhelming number of links.
Top navigation contains overwhelming number of links.
circle-exclamation
circle-exclamation
Cookie banner covers vital CTAs and disrupts flow.
Cookie banner covers vital CTAs and disrupts flow.
Cookie banner covers vital CTAs and disrupts flow.
circle-exclamation
circle-exclamation
Lack of visible guest reviews reduces credibility.
Lack of visible guest reviews reduces credibility.
Lack of visible guest reviews reduces credibility.
circle-exclamation
circle-exclamation
Promotional text truncation hinders key information.
Promotional text truncation hinders key information.
Promotional text truncation hinders key information.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout appears balanced but may become cluttered on smaller screens.
Layout appears balanced but may become cluttered on smaller screens.
check
check
Grid elements likely reflow well for responsiveness.
Grid elements likely reflow well for responsiveness.
xmark
xmark
Cookie modal may obscure content on mobile devices.
Cookie modal may obscure content on mobile devices.
lightbulb
lightbulb
Test and optimize modal placement to avoid blocking key CTAs.
Test and optimize modal placement to avoid blocking key CTAs.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout appears balanced but may become cluttered on smaller screens.
check
Grid elements likely reflow well for responsiveness.
xmark
Cookie modal may obscure content on mobile devices.
lightbulb
Test and optimize modal placement to avoid blocking key CTAs.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Effective package CTAs but limited scarcity and social proof usage.
Effective package CTAs but limited scarcity and social proof usage.
check
check
Multiple booking CTAs drive conversions at key points.
Multiple booking CTAs drive conversions at key points.
xmark
xmark
Absent guest reviews and limited urgency cues reduce trust.
Absent guest reviews and limited urgency cues reduce trust.
lightbulb
lightbulb
Add limited-time offers and testimonials to enhance persuasion.
Add limited-time offers and testimonials to enhance persuasion.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Effective package CTAs but limited scarcity and social proof usage.
check
Multiple booking CTAs drive conversions at key points.
xmark
Absent guest reviews and limited urgency cues reduce trust.
lightbulb
Add limited-time offers and testimonials to enhance persuasion.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard resort site layout with interactive map as a creative touch.
Standard resort site layout with interactive map as a creative touch.
check
check
Map feature provides an engaging way to explore grounds.
Map feature provides an engaging way to explore grounds.
xmark
xmark
Overall page follows a common hospitality template.
Overall page follows a common hospitality template.
lightbulb
lightbulb
Incorporate unique storytelling elements to stand out.
Incorporate unique storytelling elements to stand out.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard resort site layout with interactive map as a creative touch.
check
Map feature provides an engaging way to explore grounds.
xmark
Overall page follows a common hospitality template.
lightbulb
Incorporate unique storytelling elements to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Engaging content flow but navigation complexity may overwhelm users.
Engaging content flow but navigation complexity may overwhelm users.
check
check
Hero and grid structure guide users smoothly through options.
Hero and grid structure guide users smoothly through options.
xmark
xmark
Too many top-level navigation items can confuse visitors.
Too many top-level navigation items can confuse visitors.
lightbulb
lightbulb
Consolidate links into clear categories to reduce Hick's Law impact.
Consolidate links into clear categories to reduce Hick's Law impact.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Engaging content flow but navigation complexity may overwhelm users.
check
Hero and grid structure guide users smoothly through options.
xmark
Too many top-level navigation items can confuse visitors.
lightbulb
Consolidate links into clear categories to reduce Hick's Law impact.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is concise and evocative but occasional truncation undermines clarity.
Copy is concise and evocative but occasional truncation undermines clarity.
check
check
Headlines evoke a sense of adventure and family focus.
Headlines evoke a sense of adventure and family focus.
xmark
xmark
Some promotional blurbs are cut off, reducing comprehension.
Some promotional blurbs are cut off, reducing comprehension.
lightbulb
lightbulb
Ensure all text is fully visible and descriptive to improve clarity.
Ensure all text is fully visible and descriptive to improve clarity.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is concise and evocative but occasional truncation undermines clarity.
check
Headlines evoke a sense of adventure and family focus.
xmark
Some promotional blurbs are cut off, reducing comprehension.
lightbulb
Ensure all text is fully visible and descriptive to improve clarity.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visually appealing design with strong imagery but feels generic in places.
Visually appealing design with strong imagery but feels generic in places.
check
check
Strong use of high-resolution photos enhances appeal.
Strong use of high-resolution photos enhances appeal.
xmark
xmark
Some sections feel too template-like and lack uniqueness.
Some sections feel too template-like and lack uniqueness.
lightbulb
lightbulb
Introduce unique visual motifs to better reflect brand identity.
Introduce unique visual motifs to better reflect brand identity.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Visually appealing design with strong imagery but feels generic in places.
check
Strong use of high-resolution photos enhances appeal.
xmark
Some sections feel too template-like and lack uniqueness.
lightbulb
Introduce unique visual motifs to better reflect brand identity.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Group similar links into dropdowns or megamenus to reduce clutter and guide users more intuitively.
Group similar links into dropdowns or megamenus to reduce clutter and guide users more intuitively.
Important
Moderate fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Incorporate star ratings and short testimonials on homepage to build social proof and boost trust.
Incorporate star ratings and short testimonials on homepage to build social proof and boost trust.
Suggestion
Easy fix
Optimize Cookie Banner
Optimize Cookie Banner
Optimize Cookie Banner
Reduce banner size and ensure it doesn't cover CTAs or critical page content for a smoother UX.
Reduce banner size and ensure it doesn't cover CTAs or critical page content for a smoother UX.
Suggestion
Easy fix
Highlight Cancellation Policy
Highlight Cancellation Policy
Highlight Cancellation Policy
Add a clear, accessible cancellation policy link near booking buttons to address common user concerns.
Add a clear, accessible cancellation policy link near booking buttons to address common user concerns.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025