Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

70

Website Rank

Skytop Lodge homepage features a hero video, interactive map, activity grid, and promotional carousels, showcasing resort amenities but suffers from navigational clutter and lacks social proof.

C+

Conversion Qualification*

#

70

Website Rank

C+

Conversion Qualification*

Skytop Lodge homepage features a hero video, interactive map, activity grid, and promotional carousels, showcasing resort amenities but suffers from navigational clutter and lacks social proof.

#

70

Website Rank

Skytop Lodge homepage features a hero video, interactive map, activity grid, and promotional carousels, showcasing resort amenities but suffers from navigational clutter and lacks social proof.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality, immersive hero imagery sets an inviting tone.

High-quality, immersive hero imagery sets an inviting tone.

High-quality, immersive hero imagery sets an inviting tone.

circle-check

circle-check

Clear activity grid with attractive photos aids exploration.

Clear activity grid with attractive photos aids exploration.

Clear activity grid with attractive photos aids exploration.

circle-check

circle-check

Consistent typography hierarchy creates readability.

Consistent typography hierarchy creates readability.

Consistent typography hierarchy creates readability.

circle-check

circle-check

Interactive map adds unique exploratory functionality.

Interactive map adds unique exploratory functionality.

Interactive map adds unique exploratory functionality.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Top navigation contains overwhelming number of links.

Top navigation contains overwhelming number of links.

Top navigation contains overwhelming number of links.

circle-exclamation

circle-exclamation

Cookie banner covers vital CTAs and disrupts flow.

Cookie banner covers vital CTAs and disrupts flow.

Cookie banner covers vital CTAs and disrupts flow.

circle-exclamation

circle-exclamation

Lack of visible guest reviews reduces credibility.

Lack of visible guest reviews reduces credibility.

Lack of visible guest reviews reduces credibility.

circle-exclamation

circle-exclamation

Promotional text truncation hinders key information.

Promotional text truncation hinders key information.

Promotional text truncation hinders key information.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout appears balanced but may become cluttered on smaller screens.

Layout appears balanced but may become cluttered on smaller screens.

check

check

Grid elements likely reflow well for responsiveness.

Grid elements likely reflow well for responsiveness.

xmark

xmark

Cookie modal may obscure content on mobile devices.

Cookie modal may obscure content on mobile devices.

lightbulb

lightbulb

Test and optimize modal placement to avoid blocking key CTAs.

Test and optimize modal placement to avoid blocking key CTAs.

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout appears balanced but may become cluttered on smaller screens.

check

Grid elements likely reflow well for responsiveness.

xmark

Cookie modal may obscure content on mobile devices.

lightbulb

Test and optimize modal placement to avoid blocking key CTAs.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Effective package CTAs but limited scarcity and social proof usage.

Effective package CTAs but limited scarcity and social proof usage.

check

check

Multiple booking CTAs drive conversions at key points.

Multiple booking CTAs drive conversions at key points.

xmark

xmark

Absent guest reviews and limited urgency cues reduce trust.

Absent guest reviews and limited urgency cues reduce trust.

lightbulb

lightbulb

Add limited-time offers and testimonials to enhance persuasion.

Add limited-time offers and testimonials to enhance persuasion.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Effective package CTAs but limited scarcity and social proof usage.

check

Multiple booking CTAs drive conversions at key points.

xmark

Absent guest reviews and limited urgency cues reduce trust.

lightbulb

Add limited-time offers and testimonials to enhance persuasion.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard resort site layout with interactive map as a creative touch.

Standard resort site layout with interactive map as a creative touch.

check

check

Map feature provides an engaging way to explore grounds.

Map feature provides an engaging way to explore grounds.

xmark

xmark

Overall page follows a common hospitality template.

Overall page follows a common hospitality template.

lightbulb

lightbulb

Incorporate unique storytelling elements to stand out.

Incorporate unique storytelling elements to stand out.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard resort site layout with interactive map as a creative touch.

check

Map feature provides an engaging way to explore grounds.

xmark

Overall page follows a common hospitality template.

lightbulb

Incorporate unique storytelling elements to stand out.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Engaging content flow but navigation complexity may overwhelm users.

Engaging content flow but navigation complexity may overwhelm users.

check

check

Hero and grid structure guide users smoothly through options.

Hero and grid structure guide users smoothly through options.

xmark

xmark

Too many top-level navigation items can confuse visitors.

Too many top-level navigation items can confuse visitors.

lightbulb

lightbulb

Consolidate links into clear categories to reduce Hick's Law impact.

Consolidate links into clear categories to reduce Hick's Law impact.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Engaging content flow but navigation complexity may overwhelm users.

check

Hero and grid structure guide users smoothly through options.

xmark

Too many top-level navigation items can confuse visitors.

lightbulb

Consolidate links into clear categories to reduce Hick's Law impact.

Great

Great

Keep it up!

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is concise and evocative but occasional truncation undermines clarity.

Copy is concise and evocative but occasional truncation undermines clarity.

check

check

Headlines evoke a sense of adventure and family focus.

Headlines evoke a sense of adventure and family focus.

xmark

xmark

Some promotional blurbs are cut off, reducing comprehension.

Some promotional blurbs are cut off, reducing comprehension.

lightbulb

lightbulb

Ensure all text is fully visible and descriptive to improve clarity.

Ensure all text is fully visible and descriptive to improve clarity.

Great

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is concise and evocative but occasional truncation undermines clarity.

check

Headlines evoke a sense of adventure and family focus.

xmark

Some promotional blurbs are cut off, reducing comprehension.

lightbulb

Ensure all text is fully visible and descriptive to improve clarity.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Visually appealing design with strong imagery but feels generic in places.

Visually appealing design with strong imagery but feels generic in places.

check

check

Strong use of high-resolution photos enhances appeal.

Strong use of high-resolution photos enhances appeal.

xmark

xmark

Some sections feel too template-like and lack uniqueness.

Some sections feel too template-like and lack uniqueness.

lightbulb

lightbulb

Introduce unique visual motifs to better reflect brand identity.

Introduce unique visual motifs to better reflect brand identity.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Visually appealing design with strong imagery but feels generic in places.

check

Strong use of high-resolution photos enhances appeal.

xmark

Some sections feel too template-like and lack uniqueness.

lightbulb

Introduce unique visual motifs to better reflect brand identity.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Group similar links into dropdowns or megamenus to reduce clutter and guide users more intuitively.

Group similar links into dropdowns or megamenus to reduce clutter and guide users more intuitively.

Important

Moderate fix

Add Guest Reviews

Add Guest Reviews

Add Guest Reviews

Incorporate star ratings and short testimonials on homepage to build social proof and boost trust.

Incorporate star ratings and short testimonials on homepage to build social proof and boost trust.

Suggestion

Easy fix

Optimize Cookie Banner

Optimize Cookie Banner

Optimize Cookie Banner

Reduce banner size and ensure it doesn't cover CTAs or critical page content for a smoother UX.

Reduce banner size and ensure it doesn't cover CTAs or critical page content for a smoother UX.

Suggestion

Easy fix

Highlight Cancellation Policy

Highlight Cancellation Policy

Highlight Cancellation Policy

Add a clear, accessible cancellation policy link near booking buttons to address common user concerns.

Add a clear, accessible cancellation policy link near booking buttons to address common user concerns.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025