Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
50
Website Rank
Skytop Lodge landing page features a hero section with branding and interactive menu tiles leading to activities rooms and offers. It highlights branding messaging packages and a resort map. Booking CTAs appear above the fold and footer contains contact links
B+
Conversion Qualification*
#
50
Website Rank
B+
Conversion Qualification*
Skytop Lodge landing page features a hero section with branding and interactive menu tiles leading to activities rooms and offers. It highlights branding messaging packages and a resort map. Booking CTAs appear above the fold and footer contains contact links
#
50
Website Rank
Skytop Lodge landing page features a hero section with branding and interactive menu tiles leading to activities rooms and offers. It highlights branding messaging packages and a resort map. Booking CTAs appear above the fold and footer contains contact links
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero statement communicates brand purpose
Strong hero statement communicates brand purpose
Strong hero statement communicates brand purpose
circle-check
circle-check
Visual tiles guide users to key sections
Visual tiles guide users to key sections
Visual tiles guide users to key sections
circle-check
circle-check
Interactive map invites exploration of grounds
Interactive map invites exploration of grounds
Interactive map invites exploration of grounds
circle-check
circle-check
Clear CTA buttons stand out above the fold
Clear CTA buttons stand out above the fold
Clear CTA buttons stand out above the fold
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero lacks a visible booking form above fold
Hero lacks a visible booking form above fold
Hero lacks a visible booking form above fold
circle-exclamation
circle-exclamation
Navigation menu is lengthy and can overwhelm
Navigation menu is lengthy and can overwhelm
Navigation menu is lengthy and can overwhelm
circle-exclamation
circle-exclamation
No customer testimonials to build trust
No customer testimonials to build trust
No customer testimonials to build trust
circle-exclamation
circle-exclamation
Offers section text cuts off mid sentence
Offers section text cuts off mid sentence
Offers section text cuts off mid sentence
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout appears well structured across viewports but menu may need condensing for mobile
Layout appears well structured across viewports but menu may need condensing for mobile
check
check
Responsive tile grid adapts well to different screen sizes
Responsive tile grid adapts well to different screen sizes
xmark
xmark
Footer links may become too dense on small devices
Footer links may become too dense on small devices
lightbulb
lightbulb
Implement hamburger condensing early to avoid menu overflow
Implement hamburger condensing early to avoid menu overflow
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout appears well structured across viewports but menu may need condensing for mobile
check
Responsive tile grid adapts well to different screen sizes
xmark
Footer links may become too dense on small devices
lightbulb
Implement hamburger condensing early to avoid menu overflow
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal use of scarcity and social proof reduces urgency and trust signals
Minimal use of scarcity and social proof reduces urgency and trust signals
check
check
Clear booking CTAs encourage conversion
Clear booking CTAs encourage conversion
xmark
xmark
No guest reviews or testimonial quotes present
No guest reviews or testimonial quotes present
lightbulb
lightbulb
Add real time room availability banners to increase urgency
Add real time room availability banners to increase urgency
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal use of scarcity and social proof reduces urgency and trust signals
check
Clear booking CTAs encourage conversion
xmark
No guest reviews or testimonial quotes present
lightbulb
Add real time room availability banners to increase urgency
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Interactive map and tiles offer creative exploration though lacks novel engagement elements
Interactive map and tiles offer creative exploration though lacks novel engagement elements
check
check
Map interaction encourages user discovery
Map interaction encourages user discovery
xmark
xmark
Limited use of video or immersive elements
Limited use of video or immersive elements
lightbulb
lightbulb
Incorporate short ambient video clips to elevate immersion
Incorporate short ambient video clips to elevate immersion
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Interactive map and tiles offer creative exploration though lacks novel engagement elements
check
Map interaction encourages user discovery
xmark
Limited use of video or immersive elements
lightbulb
Incorporate short ambient video clips to elevate immersion
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Strong visual hierarchy guides exploration but long navigation and missing forms add friction
Strong visual hierarchy guides exploration but long navigation and missing forms add friction
check
check
Clear section headings make scanning easy
Clear section headings make scanning easy
xmark
xmark
Users must scroll far to access booking interface
Users must scroll far to access booking interface
lightbulb
lightbulb
Add primary booking CTA in first viewport to reduce friction
Add primary booking CTA in first viewport to reduce friction
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Strong visual hierarchy guides exploration but long navigation and missing forms add friction
check
Clear section headings make scanning easy
xmark
Users must scroll far to access booking interface
lightbulb
Add primary booking CTA in first viewport to reduce friction
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy conveys brand tone but some calls to action lack clarity and text truncates
Copy conveys brand tone but some calls to action lack clarity and text truncates
check
check
Headings capture the resort experience effectively
Headings capture the resort experience effectively
xmark
xmark
Button text inconsistent and multiline breaks hamper readability
Button text inconsistent and multiline breaks hamper readability
lightbulb
lightbulb
Standardize CTA copy for clarity and brevity
Standardize CTA copy for clarity and brevity
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy conveys brand tone but some calls to action lack clarity and text truncates
check
Headings capture the resort experience effectively
xmark
Button text inconsistent and multiline breaks hamper readability
lightbulb
Standardize CTA copy for clarity and brevity
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant high quality imagery with consistent brand styling yet some text overlay lacks readability
Elegant high quality imagery with consistent brand styling yet some text overlay lacks readability
check
check
High quality photos reinforce premium positioning
High quality photos reinforce premium positioning
xmark
xmark
Overlay text over hero gradient reduces readability
Overlay text over hero gradient reduces readability
lightbulb
lightbulb
Increase contrast on text overlays for improved clarity
Increase contrast on text overlays for improved clarity
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant high quality imagery with consistent brand styling yet some text overlay lacks readability
check
High quality photos reinforce premium positioning
xmark
Overlay text over hero gradient reduces readability
lightbulb
Increase contrast on text overlays for improved clarity
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Use Scarcity Cues
Use Scarcity Cues
Use Scarcity Cues
Add real time availability or limited time banners to create urgency and drive faster bookings
Add real time availability or limited time banners to create urgency and drive faster bookings
Important
Moderate fix
Hero Booking Form
Hero Booking Form
Hero Booking Form
Encourage direct booking by adding search form in hero section to reduce friction and boost conversions
Encourage direct booking by adding search form in hero section to reduce friction and boost conversions
Suggestion
Easy fix
Streamline Menu
Streamline Menu
Streamline Menu
Collapse minor links into a dropdown to reduce choice overload and improve findability on smaller screens
Collapse minor links into a dropdown to reduce choice overload and improve findability on smaller screens
Suggestion
Moderate fix
Incorporate Testimonials
Incorporate Testimonials
Incorporate Testimonials
Showcase guest reviews with photos to provide social proof and build trust leading to higher bookings
Showcase guest reviews with photos to provide social proof and build trust leading to higher bookings
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025