Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D+

Conversion Qualification*

#

169

Website Rank

Sleep Inn’s landing page showcases their brand with a large hero image, search booking module and curated sections for featured hotels, benefits and locations, but some CTAs, visuals, and UX elements could be refined.

D+

Conversion Qualification*

#

169

Website Rank

D+

Conversion Qualification*

Sleep Inn’s landing page showcases their brand with a large hero image, search booking module and curated sections for featured hotels, benefits and locations, but some CTAs, visuals, and UX elements could be refined.

#

169

Website Rank

Sleep Inn’s landing page showcases their brand with a large hero image, search booking module and curated sections for featured hotels, benefits and locations, but some CTAs, visuals, and UX elements could be refined.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Hero image is high quality and immersive.

Hero image is high quality and immersive.

Hero image is high quality and immersive.

circle-check

circle-check

Clear section for featured hotels.

Clear section for featured hotels.

Clear section for featured hotels.

circle-check

circle-check

Benefit icons communicate value.

Benefit icons communicate value.

Benefit icons communicate value.

circle-check

circle-check

FAQ section adds reassurance.

FAQ section adds reassurance.

FAQ section adds reassurance.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Booking form at top is cramped.

Booking form at top is cramped.

Booking form at top is cramped.

circle-exclamation

circle-exclamation

No reviews or ratings to build trust.

No reviews or ratings to build trust.

No reviews or ratings to build trust.

circle-exclamation

circle-exclamation

Too many navigation links - overwhelming.

Too many navigation links - overwhelming.

Too many navigation links - overwhelming.

circle-exclamation

circle-exclamation

Text truncation suggests missing info.

Text truncation suggests missing info.

Text truncation suggests missing info.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts but menu clutter remains on small screens.

Layout adapts but menu clutter remains on small screens.

check

check

Search module adjusts smoothly for tablet and mobile.

Search module adjusts smoothly for tablet and mobile.

xmark

xmark

Navigation links collapse into dense menu requiring many taps.

Navigation links collapse into dense menu requiring many taps.

lightbulb

lightbulb

Simplify mobile nav to essential items to ease selection.

Simplify mobile nav to essential items to ease selection.

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts but menu clutter remains on small screens.

check

Search module adjusts smoothly for tablet and mobile.

xmark

Navigation links collapse into dense menu requiring many taps.

lightbulb

Simplify mobile nav to essential items to ease selection.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited use of scarcity or social proof.

Limited use of scarcity or social proof.

check

check

Benefit statements appeal to senses.

Benefit statements appeal to senses.

xmark

xmark

No testimonials or urgency messages.

No testimonials or urgency messages.

lightbulb

lightbulb

Add guest reviews and limited-time offers to boost urgency.

Add guest reviews and limited-time offers to boost urgency.

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited use of scarcity or social proof.

check

Benefit statements appeal to senses.

xmark

No testimonials or urgency messages.

lightbulb

Add guest reviews and limited-time offers to boost urgency.

Needs work

Needs work

Check insights

Check insights

sparkles

Originality & Creativity

55

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Conventional layout with slight brand touches.

Conventional layout with slight brand touches.

check

check

Nature-inspired theme offers some uniqueness.

Nature-inspired theme offers some uniqueness.

xmark

xmark

Page structure resembles many hotel pages.

Page structure resembles many hotel pages.

lightbulb

lightbulb

Integrate more dynamic or interactive features to stand out.

Integrate more dynamic or interactive features to stand out.

Needs work

Check insights

sparkles

Originality & Creativity

55

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Conventional layout with slight brand touches.

check

Nature-inspired theme offers some uniqueness.

xmark

Page structure resembles many hotel pages.

lightbulb

Integrate more dynamic or interactive features to stand out.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

68

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear booking path but suffers from choice overload.

Clear booking path but suffers from choice overload.

check

check

Primary CTA 'Search' stands out prominently.

Primary CTA 'Search' stands out prominently.

xmark

xmark

Hick’s law applies: too many state links in navigation.

Hick’s law applies: too many state links in navigation.

lightbulb

lightbulb

Group related links into mega menu categories.

Group related links into mega menu categories.

Good

Solid start

browser

User Experience (UX)

68

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear booking path but suffers from choice overload.

check

Primary CTA 'Search' stands out prominently.

xmark

Hick’s law applies: too many state links in navigation.

lightbulb

Group related links into mega menu categories.

Good

Good

Solid start

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Brand voice is consistent but some copy is incomplete.

Brand voice is consistent but some copy is incomplete.

check

check

Benefit bullets are short and scannable.

Benefit bullets are short and scannable.

xmark

xmark

The teaser paragraph breaks mid-sentence.

The teaser paragraph breaks mid-sentence.

lightbulb

lightbulb

Proofread text to avoid truncation and improve clarity.

Proofread text to avoid truncation and improve clarity.

Good

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

UX Writing

Brand voice is consistent but some copy is incomplete.

check

Benefit bullets are short and scannable.

xmark

The teaser paragraph breaks mid-sentence.

lightbulb

Proofread text to avoid truncation and improve clarity.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Modern color palette and image usage feel fresh.

Modern color palette and image usage feel fresh.

check

check

Consistent purple accent highlights actions.

Consistent purple accent highlights actions.

xmark

xmark

Some images appear low resolution or generic.

Some images appear low resolution or generic.

lightbulb

lightbulb

Consider swapping generic photos for unique hotel visuals.

Consider swapping generic photos for unique hotel visuals.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Modern color palette and image usage feel fresh.

check

Consistent purple accent highlights actions.

xmark

Some images appear low resolution or generic.

lightbulb

Consider swapping generic photos for unique hotel visuals.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Guest Reviews

Add Guest Reviews

Add Guest Reviews

Include star ratings and customer testimonials under featured hotels to build trust and social proof.

Include star ratings and customer testimonials under featured hotels to build trust and social proof.

Important

Moderate fix

Enhance CTA Visibility

Enhance CTA Visibility

Enhance CTA Visibility

Increase button size and contrast for booking CTA to improve clickability and guide users to convert.

Increase button size and contrast for booking CTA to improve clickability and guide users to convert.

Suggestion

Moderate fix

Simplify Mobile Nav

Simplify Mobile Nav

Simplify Mobile Nav

Streamline mobile menu by consolidating links into primary categories, reducing decision fatigue for users.

Streamline mobile menu by consolidating links into primary categories, reducing decision fatigue for users.

Suggestion

Easy fix

Fix Truncated Copy

Fix Truncated Copy

Fix Truncated Copy

Ensure paragraph text is fully displayed and proofread to maintain professionalism and clarity.

Ensure paragraph text is fully displayed and proofread to maintain professionalism and clarity.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025