Welcome,
Welcome,
Sleep Inn
Sleep Inn
Sleep Inn
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
169
169
out of 183 websites
out of 183 websites
64.35
64.35
64.35
/100
/100
/100
You ranked
out of 183 websites
169
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
70
70
70
/100
/100
/100
check
check
What you nailed
Search module adjusts smoothly for tablet and mobile.
Search module adjusts smoothly for tablet and mobile.
Search module adjusts smoothly for tablet and mobile.
xmark
xmark
What you can improve
Navigation links collapse into dense menu requiring many taps.
Navigation links collapse into dense menu requiring many taps.
Navigation links collapse into dense menu requiring many taps.
lightbulb
lightbulb
Quick insight
Simplify mobile nav to essential items to ease selection.
Simplify mobile nav to essential items to ease selection.
Simplify mobile nav to essential items to ease selection.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
50
50
50
/100
/100
/100
check
check
What you nailed
Benefit statements appeal to senses.
Benefit statements appeal to senses.
Benefit statements appeal to senses.
xmark
xmark
What you can improve
No testimonials or urgency messages.
No testimonials or urgency messages.
No testimonials or urgency messages.
lightbulb
lightbulb
Quick insight
Add guest reviews and limited-time offers to boost urgency.
Add guest reviews and limited-time offers to boost urgency.
Add guest reviews and limited-time offers to boost urgency.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
68
68
68
/100
/100
/100
check
check
What you nailed
Primary CTA 'Search' stands out prominently.
Primary CTA 'Search' stands out prominently.
Primary CTA 'Search' stands out prominently.
xmark
xmark
What you can improve
Hick’s law applies: too many state links in navigation.
Hick’s law applies: too many state links in navigation.
Hick’s law applies: too many state links in navigation.
lightbulb
lightbulb
Quick insight
Group related links into mega menu categories.
Group related links into mega menu categories.
Group related links into mega menu categories.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
60
60
60
/100
/100
/100
check
check
What you nailed
Benefit bullets are short and scannable.
Benefit bullets are short and scannable.
Benefit bullets are short and scannable.
xmark
xmark
What you can improve
The teaser paragraph breaks mid-sentence.
The teaser paragraph breaks mid-sentence.
The teaser paragraph breaks mid-sentence.
lightbulb
lightbulb
Quick insight
Proofread text to avoid truncation and improve clarity.
Proofread text to avoid truncation and improve clarity.
Proofread text to avoid truncation and improve clarity.
Good
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
75
75
75
/100
/100
/100
check
check
What you nailed
Consistent purple accent highlights actions.
Consistent purple accent highlights actions.
Consistent purple accent highlights actions.
xmark
xmark
What you can improve
Some images appear low resolution or generic.
Some images appear low resolution or generic.
Some images appear low resolution or generic.
lightbulb
lightbulb
Quick insight
Consider swapping generic photos for unique hotel visuals.
Consider swapping generic photos for unique hotel visuals.
Consider swapping generic photos for unique hotel visuals.
Needs work
Check insights
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
55
55
55
/100
/100
/100
check
check
What you nailed
Nature-inspired theme offers some uniqueness.
Nature-inspired theme offers some uniqueness.
Nature-inspired theme offers some uniqueness.
xmark
xmark
What you can improve
Page structure resembles many hotel pages.
Page structure resembles many hotel pages.
Page structure resembles many hotel pages.
lightbulb
lightbulb
Quick insight
Integrate more dynamic or interactive features to stand out.
Integrate more dynamic or interactive features to stand out.
Integrate more dynamic or interactive features to stand out.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Guest Reviews
Include star ratings and customer testimonials under featured hotels to build trust and social proof.
Important
Moderate fix
Enhance CTA Visibility
Increase button size and contrast for booking CTA to improve clickability and guide users to convert.
Important
Easy fix
Add Guest Reviews
Include star ratings and customer testimonials under featured hotels to build trust and social proof.
Important
Moderate fix
Enhance CTA Visibility
Increase button size and contrast for booking CTA to improve clickability and guide users to convert.
Suggestion
Moderate fix
Simplify Mobile Nav
Streamline mobile menu by consolidating links into primary categories, reducing decision fatigue for users.
Suggestion
Easy fix
Fix Truncated Copy
Ensure paragraph text is fully displayed and proofread to maintain professionalism and clarity.
Suggestion
Moderate fix
Simplify Mobile Nav
Streamline mobile menu by consolidating links into primary categories, reducing decision fatigue for users.
Suggestion
Easy fix
Fix Truncated Copy
Ensure paragraph text is fully displayed and proofread to maintain professionalism and clarity.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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Hospitality & Leisure 2025