Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
130
Website Rank
Sleep Inn page opens with a hero image and search bar above fold; features curated hotels and brand benefits sections; includes location directory and FAQ; lacks pricing transparency and social proof.
B
Conversion Qualification*
#
130
Website Rank
B
Conversion Qualification*
Sleep Inn page opens with a hero image and search bar above fold; features curated hotels and brand benefits sections; includes location directory and FAQ; lacks pricing transparency and social proof.
#
130
Website Rank
Sleep Inn page opens with a hero image and search bar above fold; features curated hotels and brand benefits sections; includes location directory and FAQ; lacks pricing transparency and social proof.
75
75
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero imagery showcases rooms nicely
Strong hero imagery showcases rooms nicely
Strong hero imagery showcases rooms nicely
circle-check
circle-check
Clear section headings break up content
Clear section headings break up content
Clear section headings break up content
circle-check
circle-check
Prominent search bar above fold
Prominent search bar above fold
Prominent search bar above fold
circle-check
circle-check
Rich hotel selection with local exploration
Rich hotel selection with local exploration
Rich hotel selection with local exploration
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lack of pricing info on room cards
Lack of pricing info on room cards
Lack of pricing info on room cards
circle-exclamation
circle-exclamation
Overwhelming location list at bottom
Overwhelming location list at bottom
Overwhelming location list at bottom
circle-exclamation
circle-exclamation
Minimal social proof like reviews
Minimal social proof like reviews
Minimal social proof like reviews
circle-exclamation
circle-exclamation
CTA buttons sometimes blend with background
CTA buttons sometimes blend with background
CTA buttons sometimes blend with background
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts but some elements seem crowded on mobile
Layout adapts but some elements seem crowded on mobile
check
check
Mobile menu is accessible via clear hamburger icon
Mobile menu is accessible via clear hamburger icon
xmark
xmark
Featured hotels grid forces horizontal scroll on small screens
Featured hotels grid forces horizontal scroll on small screens
lightbulb
lightbulb
Simplify grid layout for smaller viewports
Simplify grid layout for smaller viewports
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts but some elements seem crowded on mobile
check
Mobile menu is accessible via clear hamburger icon
xmark
Featured hotels grid forces horizontal scroll on small screens
lightbulb
Simplify grid layout for smaller viewports
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Few scarcity or urgency prompts and limited social proof
Few scarcity or urgency prompts and limited social proof
check
check
Clear presentation of free breakfast benefit
Clear presentation of free breakfast benefit
xmark
xmark
No limited time offer reduces motivation to book now
No limited time offer reduces motivation to book now
lightbulb
lightbulb
Introduce countdown timers for special rates
Introduce countdown timers for special rates
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Few scarcity or urgency prompts and limited social proof
check
Clear presentation of free breakfast benefit
xmark
No limited time offer reduces motivation to book now
lightbulb
Introduce countdown timers for special rates
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard hospitality layout with limited unique features
Standard hospitality layout with limited unique features
check
check
Collaboration with AllTrails offers unique local tie in
Collaboration with AllTrails offers unique local tie in
xmark
xmark
Overall page structure feels templated and generic
Overall page structure feels templated and generic
lightbulb
lightbulb
Add interactive elements like 360 room views to stand out
Add interactive elements like 360 room views to stand out
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard hospitality layout with limited unique features
check
Collaboration with AllTrails offers unique local tie in
xmark
Overall page structure feels templated and generic
lightbulb
Add interactive elements like 360 room views to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation and search are intuitive but content overload impacts clarity
Navigation and search are intuitive but content overload impacts clarity
check
check
Search inputs are labeled and easy to use
Search inputs are labeled and easy to use
xmark
xmark
FAQ section is too lengthy and could overwhelm users
FAQ section is too lengthy and could overwhelm users
lightbulb
lightbulb
Collapse less critical sections behind accordions
Collapse less critical sections behind accordions
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation and search are intuitive but content overload impacts clarity
check
Search inputs are labeled and easy to use
xmark
FAQ section is too lengthy and could overwhelm users
lightbulb
Collapse less critical sections behind accordions
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Tone is pleasant but some headings lack action oriented wording
Tone is pleasant but some headings lack action oriented wording
check
check
Benefit highlights use sensory language effectively
Benefit highlights use sensory language effectively
xmark
xmark
Headings like Dreamy nights await are vague calls to action
Headings like Dreamy nights await are vague calls to action
lightbulb
lightbulb
Rewrite headings to include directives for users
Rewrite headings to include directives for users
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Tone is pleasant but some headings lack action oriented wording
check
Benefit highlights use sensory language effectively
xmark
Headings like Dreamy nights await are vague calls to action
lightbulb
Rewrite headings to include directives for users
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean modern design with consistent branding
Clean modern design with consistent branding
check
check
Room photos framed by accent color create visual focus
Room photos framed by accent color create visual focus
xmark
xmark
Grey gradient backgrounds feel dull and repetitive
Grey gradient backgrounds feel dull and repetitive
lightbulb
lightbulb
Introduce subtle color variations to avoid monotony
Introduce subtle color variations to avoid monotony
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Clean modern design with consistent branding
check
Room photos framed by accent color create visual focus
xmark
Grey gradient backgrounds feel dull and repetitive
lightbulb
Introduce subtle color variations to avoid monotony
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Price Transparency
Add Price Transparency
Add Price Transparency
Display starting rates on featured hotel cards to help users compare costs and encourage booking
Display starting rates on featured hotel cards to help users compare costs and encourage booking
Important
Easy fix
Enhance Social Proof
Enhance Social Proof
Enhance Social Proof
Integrate guest reviews or star ratings below hotel listings to build trust
Integrate guest reviews or star ratings below hotel listings to build trust
Suggestion
Easy fix
Optimize Mobile Grid
Optimize Mobile Grid
Optimize Mobile Grid
Adjust featured hotels layout to a vertical list on small screens to avoid horizontal scrolling
Adjust featured hotels layout to a vertical list on small screens to avoid horizontal scrolling
Suggestion
Easy fix
Revise CTA Language
Revise CTA Language
Revise CTA Language
Update vague headings to action oriented copy like Book Your Dream Stay Today
Update vague headings to action oriented copy like Book Your Dream Stay Today
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025