Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D+
Conversion Qualification*
#
169
Website Rank
Sleep Inn’s landing page showcases their brand with a large hero image, search booking module and curated sections for featured hotels, benefits and locations, but some CTAs, visuals, and UX elements could be refined.
D+
Conversion Qualification*
#
169
Website Rank
D+
Conversion Qualification*
Sleep Inn’s landing page showcases their brand with a large hero image, search booking module and curated sections for featured hotels, benefits and locations, but some CTAs, visuals, and UX elements could be refined.
#
169
Website Rank
Sleep Inn’s landing page showcases their brand with a large hero image, search booking module and curated sections for featured hotels, benefits and locations, but some CTAs, visuals, and UX elements could be refined.
70
70
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
55
/100
Originality & creativity
68
68
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
55
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image is high quality and immersive.
Hero image is high quality and immersive.
Hero image is high quality and immersive.
circle-check
circle-check
Clear section for featured hotels.
Clear section for featured hotels.
Clear section for featured hotels.
circle-check
circle-check
Benefit icons communicate value.
Benefit icons communicate value.
Benefit icons communicate value.
circle-check
circle-check
FAQ section adds reassurance.
FAQ section adds reassurance.
FAQ section adds reassurance.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Booking form at top is cramped.
Booking form at top is cramped.
Booking form at top is cramped.
circle-exclamation
circle-exclamation
No reviews or ratings to build trust.
No reviews or ratings to build trust.
No reviews or ratings to build trust.
circle-exclamation
circle-exclamation
Too many navigation links - overwhelming.
Too many navigation links - overwhelming.
Too many navigation links - overwhelming.
circle-exclamation
circle-exclamation
Text truncation suggests missing info.
Text truncation suggests missing info.
Text truncation suggests missing info.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts but menu clutter remains on small screens.
Layout adapts but menu clutter remains on small screens.
check
check
Search module adjusts smoothly for tablet and mobile.
Search module adjusts smoothly for tablet and mobile.
xmark
xmark
Navigation links collapse into dense menu requiring many taps.
Navigation links collapse into dense menu requiring many taps.
lightbulb
lightbulb
Simplify mobile nav to essential items to ease selection.
Simplify mobile nav to essential items to ease selection.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts but menu clutter remains on small screens.
check
Search module adjusts smoothly for tablet and mobile.
xmark
Navigation links collapse into dense menu requiring many taps.
lightbulb
Simplify mobile nav to essential items to ease selection.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of scarcity or social proof.
Limited use of scarcity or social proof.
check
check
Benefit statements appeal to senses.
Benefit statements appeal to senses.
xmark
xmark
No testimonials or urgency messages.
No testimonials or urgency messages.
lightbulb
lightbulb
Add guest reviews and limited-time offers to boost urgency.
Add guest reviews and limited-time offers to boost urgency.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of scarcity or social proof.
check
Benefit statements appeal to senses.
xmark
No testimonials or urgency messages.
lightbulb
Add guest reviews and limited-time offers to boost urgency.
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
55
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Conventional layout with slight brand touches.
Conventional layout with slight brand touches.
check
check
Nature-inspired theme offers some uniqueness.
Nature-inspired theme offers some uniqueness.
xmark
xmark
Page structure resembles many hotel pages.
Page structure resembles many hotel pages.
lightbulb
lightbulb
Integrate more dynamic or interactive features to stand out.
Integrate more dynamic or interactive features to stand out.
Needs work
Check insights
sparkles
Originality & Creativity
55
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Conventional layout with slight brand touches.
check
Nature-inspired theme offers some uniqueness.
xmark
Page structure resembles many hotel pages.
lightbulb
Integrate more dynamic or interactive features to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
68
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear booking path but suffers from choice overload.
Clear booking path but suffers from choice overload.
check
check
Primary CTA 'Search' stands out prominently.
Primary CTA 'Search' stands out prominently.
xmark
xmark
Hick’s law applies: too many state links in navigation.
Hick’s law applies: too many state links in navigation.
lightbulb
lightbulb
Group related links into mega menu categories.
Group related links into mega menu categories.
Good
Solid start
browser
User Experience (UX)
68
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear booking path but suffers from choice overload.
check
Primary CTA 'Search' stands out prominently.
xmark
Hick’s law applies: too many state links in navigation.
lightbulb
Group related links into mega menu categories.
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Brand voice is consistent but some copy is incomplete.
Brand voice is consistent but some copy is incomplete.
check
check
Benefit bullets are short and scannable.
Benefit bullets are short and scannable.
xmark
xmark
The teaser paragraph breaks mid-sentence.
The teaser paragraph breaks mid-sentence.
lightbulb
lightbulb
Proofread text to avoid truncation and improve clarity.
Proofread text to avoid truncation and improve clarity.
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Brand voice is consistent but some copy is incomplete.
check
Benefit bullets are short and scannable.
xmark
The teaser paragraph breaks mid-sentence.
lightbulb
Proofread text to avoid truncation and improve clarity.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern color palette and image usage feel fresh.
Modern color palette and image usage feel fresh.
check
check
Consistent purple accent highlights actions.
Consistent purple accent highlights actions.
xmark
xmark
Some images appear low resolution or generic.
Some images appear low resolution or generic.
lightbulb
lightbulb
Consider swapping generic photos for unique hotel visuals.
Consider swapping generic photos for unique hotel visuals.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Modern color palette and image usage feel fresh.
check
Consistent purple accent highlights actions.
xmark
Some images appear low resolution or generic.
lightbulb
Consider swapping generic photos for unique hotel visuals.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Include star ratings and customer testimonials under featured hotels to build trust and social proof.
Include star ratings and customer testimonials under featured hotels to build trust and social proof.
Important
Moderate fix
Enhance CTA Visibility
Enhance CTA Visibility
Enhance CTA Visibility
Increase button size and contrast for booking CTA to improve clickability and guide users to convert.
Increase button size and contrast for booking CTA to improve clickability and guide users to convert.
Suggestion
Moderate fix
Simplify Mobile Nav
Simplify Mobile Nav
Simplify Mobile Nav
Streamline mobile menu by consolidating links into primary categories, reducing decision fatigue for users.
Streamline mobile menu by consolidating links into primary categories, reducing decision fatigue for users.
Suggestion
Easy fix
Fix Truncated Copy
Fix Truncated Copy
Fix Truncated Copy
Ensure paragraph text is fully displayed and proofread to maintain professionalism and clarity.
Ensure paragraph text is fully displayed and proofread to maintain professionalism and clarity.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025