Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D+

Conversion Qualification*

#

155

Website Rank

The Soboba Casino Resort homepage features a large hero image, multiple horizontal carousels for events, rooms, and dining, clear CTAs and dense navigation. It delivers key resort info but overwhelms with options and lacks social proof.

D+

Conversion Qualification*

#

155

Website Rank

D+

Conversion Qualification*

The Soboba Casino Resort homepage features a large hero image, multiple horizontal carousels for events, rooms, and dining, clear CTAs and dense navigation. It delivers key resort info but overwhelms with options and lacks social proof.

#

155

Website Rank

The Soboba Casino Resort homepage features a large hero image, multiple horizontal carousels for events, rooms, and dining, clear CTAs and dense navigation. It delivers key resort info but overwhelms with options and lacks social proof.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality hero image creates a strong first impression.

High-quality hero image creates a strong first impression.

High-quality hero image creates a strong first impression.

circle-check

circle-check

Consistent color palette and branding throughout.

Consistent color palette and branding throughout.

Consistent color palette and branding throughout.

circle-check

circle-check

Clear section headings improve content scannability.

Clear section headings improve content scannability.

Clear section headings improve content scannability.

circle-check

circle-check

Primary CTA stands out in red, drawing attention.

Primary CTA stands out in red, drawing attention.

Primary CTA stands out in red, drawing attention.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menu is excessively long and overwhelming.

Navigation menu is excessively long and overwhelming.

Navigation menu is excessively long and overwhelming.

circle-exclamation

circle-exclamation

Multiple carousels require horizontal scrolling on desktop.

Multiple carousels require horizontal scrolling on desktop.

Multiple carousels require horizontal scrolling on desktop.

circle-exclamation

circle-exclamation

Several image cards appear blank or missing visuals.

Several image cards appear blank or missing visuals.

Several image cards appear blank or missing visuals.

circle-exclamation

circle-exclamation

No customer reviews or testimonials included.

No customer reviews or testimonials included.

No customer reviews or testimonials included.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout appears to adapt but carousels and nav may shrink poorly.

Layout appears to adapt but carousels and nav may shrink poorly.

check

check

Navigation collapses to a mobile menu link.

Navigation collapses to a mobile menu link.

xmark

xmark

Long menu list creates scroll fatigue on mobile.

Long menu list creates scroll fatigue on mobile.

lightbulb

lightbulb

Consider simplifying the nav for smaller viewports.

Consider simplifying the nav for smaller viewports.

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout appears to adapt but carousels and nav may shrink poorly.

check

Navigation collapses to a mobile menu link.

xmark

Long menu list creates scroll fatigue on mobile.

lightbulb

Consider simplifying the nav for smaller viewports.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Basic scarcity present but lacks social proof and recommendations.

Basic scarcity present but lacks social proof and recommendations.

check

check

Promotion deadline adds urgency.

Promotion deadline adds urgency.

xmark

xmark

No user reviews or trust signals displayed.

No user reviews or trust signals displayed.

lightbulb

lightbulb

Integrate customer testimonials and badges to boost trust.

Integrate customer testimonials and badges to boost trust.

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Basic scarcity present but lacks social proof and recommendations.

check

Promotion deadline adds urgency.

xmark

No user reviews or trust signals displayed.

lightbulb

Integrate customer testimonials and badges to boost trust.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Conventional resort layout with minor creative elements.

Conventional resort layout with minor creative elements.

check

check

Black carousel cards offer a distinctive visual break.

Black carousel cards offer a distinctive visual break.

xmark

xmark

Overall structure remains standard and predictable.

Overall structure remains standard and predictable.

lightbulb

lightbulb

Experiment with unique interactive elements for differentiation.

Experiment with unique interactive elements for differentiation.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Conventional resort layout with minor creative elements.

check

Black carousel cards offer a distinctive visual break.

xmark

Overall structure remains standard and predictable.

lightbulb

Experiment with unique interactive elements for differentiation.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Well-structured sections but many choices increase complexity.

Well-structured sections but many choices increase complexity.

check

check

Chunked content sections aid scanning.

Chunked content sections aid scanning.

xmark

xmark

Hick’s Law triggered by excessive menu options.

Hick’s Law triggered by excessive menu options.

lightbulb

lightbulb

Reduce menu items or use nested submenus to lower complexity.

Reduce menu items or use nested submenus to lower complexity.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Well-structured sections but many choices increase complexity.

check

Chunked content sections aid scanning.

xmark

Hick’s Law triggered by excessive menu options.

lightbulb

Reduce menu items or use nested submenus to lower complexity.

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Clear headlines and CTAs but some copy is repetitive.

Clear headlines and CTAs but some copy is repetitive.

check

check

Headings succinctly describe each section.

Headings succinctly describe each section.

xmark

xmark

Multiple 'Learn More' and 'Book Now' CTAs without context.

Multiple 'Learn More' and 'Book Now' CTAs without context.

lightbulb

lightbulb

Customize CTA labels to reflect specific offerings more clearly.

Customize CTA labels to reflect specific offerings more clearly.

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Clear headlines and CTAs but some copy is repetitive.

check

Headings succinctly describe each section.

xmark

Multiple 'Learn More' and 'Book Now' CTAs without context.

lightbulb

Customize CTA labels to reflect specific offerings more clearly.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Professional visual style with strong imagery and color.

Professional visual style with strong imagery and color.

check

check

Hero photo and consistent palette enhance brand appeal.

Hero photo and consistent palette enhance brand appeal.

xmark

xmark

Blank image placeholders disrupt the aesthetic flow.

Blank image placeholders disrupt the aesthetic flow.

lightbulb

lightbulb

Ensure all carousel images load correctly to maintain polish.

Ensure all carousel images load correctly to maintain polish.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Professional visual style with strong imagery and color.

check

Hero photo and consistent palette enhance brand appeal.

xmark

Blank image placeholders disrupt the aesthetic flow.

lightbulb

Ensure all carousel images load correctly to maintain polish.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Optimize Navigation

Optimize Navigation

Optimize Navigation

Streamline the main menu by grouping related pages under drop-downs to reduce cognitive load.

Streamline the main menu by grouping related pages under drop-downs to reduce cognitive load.

Important

Easy fix

Enhance Image Loading

Enhance Image Loading

Enhance Image Loading

Ensure all carousel images load properly or show placeholders to avoid blank cards in the UI.

Ensure all carousel images load properly or show placeholders to avoid blank cards in the UI.

Important

Moderate fix

Add Social Proof

Add Social Proof

Add Social Proof

Incorporate guest reviews, ratings, or partner logos to build credibility and trust on the homepage.

Incorporate guest reviews, ratings, or partner logos to build credibility and trust on the homepage.

Suggestion

Easy fix

Refine CTA Labels

Refine CTA Labels

Refine CTA Labels

Replace generic 'Learn More' and 'Book Now' with specific action phrases tied to each offer for clarity.

Replace generic 'Learn More' and 'Book Now' with specific action phrases tied to each offer for clarity.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025