Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D+
Conversion Qualification*
#
155
Website Rank
The Soboba Casino Resort homepage features a large hero image, multiple horizontal carousels for events, rooms, and dining, clear CTAs and dense navigation. It delivers key resort info but overwhelms with options and lacks social proof.
D+
Conversion Qualification*
#
155
Website Rank
D+
Conversion Qualification*
The Soboba Casino Resort homepage features a large hero image, multiple horizontal carousels for events, rooms, and dining, clear CTAs and dense navigation. It delivers key resort info but overwhelms with options and lacks social proof.
#
155
Website Rank
The Soboba Casino Resort homepage features a large hero image, multiple horizontal carousels for events, rooms, and dining, clear CTAs and dense navigation. It delivers key resort info but overwhelms with options and lacks social proof.
70
70
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality hero image creates a strong first impression.
High-quality hero image creates a strong first impression.
High-quality hero image creates a strong first impression.
circle-check
circle-check
Consistent color palette and branding throughout.
Consistent color palette and branding throughout.
Consistent color palette and branding throughout.
circle-check
circle-check
Clear section headings improve content scannability.
Clear section headings improve content scannability.
Clear section headings improve content scannability.
circle-check
circle-check
Primary CTA stands out in red, drawing attention.
Primary CTA stands out in red, drawing attention.
Primary CTA stands out in red, drawing attention.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is excessively long and overwhelming.
Navigation menu is excessively long and overwhelming.
Navigation menu is excessively long and overwhelming.
circle-exclamation
circle-exclamation
Multiple carousels require horizontal scrolling on desktop.
Multiple carousels require horizontal scrolling on desktop.
Multiple carousels require horizontal scrolling on desktop.
circle-exclamation
circle-exclamation
Several image cards appear blank or missing visuals.
Several image cards appear blank or missing visuals.
Several image cards appear blank or missing visuals.
circle-exclamation
circle-exclamation
No customer reviews or testimonials included.
No customer reviews or testimonials included.
No customer reviews or testimonials included.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout appears to adapt but carousels and nav may shrink poorly.
Layout appears to adapt but carousels and nav may shrink poorly.
check
check
Navigation collapses to a mobile menu link.
Navigation collapses to a mobile menu link.
xmark
xmark
Long menu list creates scroll fatigue on mobile.
Long menu list creates scroll fatigue on mobile.
lightbulb
lightbulb
Consider simplifying the nav for smaller viewports.
Consider simplifying the nav for smaller viewports.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout appears to adapt but carousels and nav may shrink poorly.
check
Navigation collapses to a mobile menu link.
xmark
Long menu list creates scroll fatigue on mobile.
lightbulb
Consider simplifying the nav for smaller viewports.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic scarcity present but lacks social proof and recommendations.
Basic scarcity present but lacks social proof and recommendations.
check
check
Promotion deadline adds urgency.
Promotion deadline adds urgency.
xmark
xmark
No user reviews or trust signals displayed.
No user reviews or trust signals displayed.
lightbulb
lightbulb
Integrate customer testimonials and badges to boost trust.
Integrate customer testimonials and badges to boost trust.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic scarcity present but lacks social proof and recommendations.
check
Promotion deadline adds urgency.
xmark
No user reviews or trust signals displayed.
lightbulb
Integrate customer testimonials and badges to boost trust.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Conventional resort layout with minor creative elements.
Conventional resort layout with minor creative elements.
check
check
Black carousel cards offer a distinctive visual break.
Black carousel cards offer a distinctive visual break.
xmark
xmark
Overall structure remains standard and predictable.
Overall structure remains standard and predictable.
lightbulb
lightbulb
Experiment with unique interactive elements for differentiation.
Experiment with unique interactive elements for differentiation.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Conventional resort layout with minor creative elements.
check
Black carousel cards offer a distinctive visual break.
xmark
Overall structure remains standard and predictable.
lightbulb
Experiment with unique interactive elements for differentiation.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Well-structured sections but many choices increase complexity.
Well-structured sections but many choices increase complexity.
check
check
Chunked content sections aid scanning.
Chunked content sections aid scanning.
xmark
xmark
Hick’s Law triggered by excessive menu options.
Hick’s Law triggered by excessive menu options.
lightbulb
lightbulb
Reduce menu items or use nested submenus to lower complexity.
Reduce menu items or use nested submenus to lower complexity.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Well-structured sections but many choices increase complexity.
check
Chunked content sections aid scanning.
xmark
Hick’s Law triggered by excessive menu options.
lightbulb
Reduce menu items or use nested submenus to lower complexity.
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clear headlines and CTAs but some copy is repetitive.
Clear headlines and CTAs but some copy is repetitive.
check
check
Headings succinctly describe each section.
Headings succinctly describe each section.
xmark
xmark
Multiple 'Learn More' and 'Book Now' CTAs without context.
Multiple 'Learn More' and 'Book Now' CTAs without context.
lightbulb
lightbulb
Customize CTA labels to reflect specific offerings more clearly.
Customize CTA labels to reflect specific offerings more clearly.
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clear headlines and CTAs but some copy is repetitive.
check
Headings succinctly describe each section.
xmark
Multiple 'Learn More' and 'Book Now' CTAs without context.
lightbulb
Customize CTA labels to reflect specific offerings more clearly.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Professional visual style with strong imagery and color.
Professional visual style with strong imagery and color.
check
check
Hero photo and consistent palette enhance brand appeal.
Hero photo and consistent palette enhance brand appeal.
xmark
xmark
Blank image placeholders disrupt the aesthetic flow.
Blank image placeholders disrupt the aesthetic flow.
lightbulb
lightbulb
Ensure all carousel images load correctly to maintain polish.
Ensure all carousel images load correctly to maintain polish.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Professional visual style with strong imagery and color.
check
Hero photo and consistent palette enhance brand appeal.
xmark
Blank image placeholders disrupt the aesthetic flow.
lightbulb
Ensure all carousel images load correctly to maintain polish.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Optimize Navigation
Optimize Navigation
Optimize Navigation
Streamline the main menu by grouping related pages under drop-downs to reduce cognitive load.
Streamline the main menu by grouping related pages under drop-downs to reduce cognitive load.
Important
Easy fix
Enhance Image Loading
Enhance Image Loading
Enhance Image Loading
Ensure all carousel images load properly or show placeholders to avoid blank cards in the UI.
Ensure all carousel images load properly or show placeholders to avoid blank cards in the UI.
Important
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Incorporate guest reviews, ratings, or partner logos to build credibility and trust on the homepage.
Incorporate guest reviews, ratings, or partner logos to build credibility and trust on the homepage.
Suggestion
Easy fix
Refine CTA Labels
Refine CTA Labels
Refine CTA Labels
Replace generic 'Learn More' and 'Book Now' with specific action phrases tied to each offer for clarity.
Replace generic 'Learn More' and 'Book Now' with specific action phrases tied to each offer for clarity.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025