Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
76
Website Rank
Hero section with rewards message and clear CTA; followed by offers loyalty and destination sections; includes footer with brand links
B
Conversion Qualification*
#
76
Website Rank
B
Conversion Qualification*
Hero section with rewards message and clear CTA; followed by offers loyalty and destination sections; includes footer with brand links
#
76
Website Rank
Hero section with rewards message and clear CTA; followed by offers loyalty and destination sections; includes footer with brand links
75
75
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong large hero image with clear headline
Strong large hero image with clear headline
Strong large hero image with clear headline
circle-check
circle-check
Offers section clearly tiles promotions
Offers section clearly tiles promotions
Offers section clearly tiles promotions
circle-check
circle-check
Loyalty benefits are highlighted with award badge
Loyalty benefits are highlighted with award badge
Loyalty benefits are highlighted with award badge
circle-check
circle-check
Navigation includes sign in or join CTAs
Navigation includes sign in or join CTAs
Navigation includes sign in or join CTAs
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation is cluttered with many links
Navigation is cluttered with many links
Navigation is cluttered with many links
circle-exclamation
circle-exclamation
Page feels long with heavy vertical scroll
Page feels long with heavy vertical scroll
Page feels long with heavy vertical scroll
circle-exclamation
circle-exclamation
Too many CTAs compete for attention
Too many CTAs compete for attention
Too many CTAs compete for attention
circle-exclamation
circle-exclamation
No apparent scarcity urgency on offers
No apparent scarcity urgency on offers
No apparent scarcity urgency on offers
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive design adapts well but nav remains heavy
Responsive design adapts well but nav remains heavy
check
check
Hero scales nicely on mobile
Hero scales nicely on mobile
xmark
xmark
Menu may overwhelm on small screens
Menu may overwhelm on small screens
lightbulb
lightbulb
Simplify mobile nav sections
Simplify mobile nav sections
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive design adapts well but nav remains heavy
check
Hero scales nicely on mobile
xmark
Menu may overwhelm on small screens
lightbulb
Simplify mobile nav sections
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Integrates loyalty social proof but no urgency
Integrates loyalty social proof but no urgency
check
check
Highlights award credibility
Highlights award credibility
xmark
xmark
No countdown or limited time cues
No countdown or limited time cues
lightbulb
lightbulb
Incorporate scarcity timers on offers
Incorporate scarcity timers on offers
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Integrates loyalty social proof but no urgency
check
Highlights award credibility
xmark
No countdown or limited time cues
lightbulb
Incorporate scarcity timers on offers
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Uses standard travel site tropes
Uses standard travel site tropes
check
check
Clean aesthetic stays on brand
Clean aesthetic stays on brand
xmark
xmark
Lacks unique interactive elements
Lacks unique interactive elements
lightbulb
lightbulb
Add custom interactive feature
Add custom interactive feature
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Uses standard travel site tropes
check
Clean aesthetic stays on brand
xmark
Lacks unique interactive elements
lightbulb
Add custom interactive feature
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear sections but high cognitive load
Clear sections but high cognitive load
check
check
Content sections are well chunked
Content sections are well chunked
xmark
xmark
Decision points too many in one view
Decision points too many in one view
lightbulb
lightbulb
Reduce number of simultaneous options
Reduce number of simultaneous options
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear sections but high cognitive load
check
Content sections are well chunked
xmark
Decision points too many in one view
lightbulb
Reduce number of simultaneous options
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines informative but wordy
Headlines informative but wordy
check
check
Key benefits stated early
Key benefits stated early
xmark
xmark
Some headings too long
Some headings too long
lightbulb
lightbulb
Shorten headlines for scanability
Shorten headlines for scanability
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines informative but wordy
check
Key benefits stated early
xmark
Some headings too long
lightbulb
Shorten headlines for scanability
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern clean layout with cohesive visuals
Modern clean layout with cohesive visuals
check
check
Strong imagery and consistent style
Strong imagery and consistent style
xmark
xmark
Slightly dated footer and logo row
Slightly dated footer and logo row
lightbulb
lightbulb
Consider updating footer icons for coherence
Consider updating footer icons for coherence
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Modern clean layout with cohesive visuals
check
Strong imagery and consistent style
xmark
Slightly dated footer and logo row
lightbulb
Consider updating footer icons for coherence
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Scarcity Timer
Add Scarcity Timer
Add Scarcity Timer
Adding a visible scarcity timer on top offers can create urgency and boost conversions
Adding a visible scarcity timer on top offers can create urgency and boost conversions
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Streamline the top menu by grouping links or using dropdowns to reduce cognitive load
Streamline the top menu by grouping links or using dropdowns to reduce cognitive load
Suggestion
Easy fix
Shorten Headlines
Shorten Headlines
Shorten Headlines
Trim long headings into concise phrases to improve scanability and reduce visual clutter
Trim long headings into concise phrases to improve scanability and reduce visual clutter
Suggestion
Moderate fix
Mobile Nav Rework
Mobile Nav Rework
Mobile Nav Rework
Simplify mobile navigation structure to avoid overwhelm on small screens
Simplify mobile navigation structure to avoid overwhelm on small screens
RELATED RESOURCES
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Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025