Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
25
Website Rank
Sonesta’s homepage features a hero banner, segmented offers for advance and extended stays, a loyalty pass showcase, curated experiences, trending destinations, and property highlights. Engaging visuals and clear CTAs guide user journeys.
B
Conversion Qualification*
#
25
Website Rank
B
Conversion Qualification*
Sonesta’s homepage features a hero banner, segmented offers for advance and extended stays, a loyalty pass showcase, curated experiences, trending destinations, and property highlights. Engaging visuals and clear CTAs guide user journeys.
#
25
Website Rank
Sonesta’s homepage features a hero banner, segmented offers for advance and extended stays, a loyalty pass showcase, curated experiences, trending destinations, and property highlights. Engaging visuals and clear CTAs guide user journeys.
75
75
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero imagery sets aspirational tone.
Strong hero imagery sets aspirational tone.
Strong hero imagery sets aspirational tone.
circle-check
circle-check
Clear segmentation of offer types with descriptive CTAs.
Clear segmentation of offer types with descriptive CTAs.
Clear segmentation of offer types with descriptive CTAs.
circle-check
circle-check
Consistent branding and visual hierarchy.
Consistent branding and visual hierarchy.
Consistent branding and visual hierarchy.
circle-check
circle-check
Loyalty program highlighted prominently.
Loyalty program highlighted prominently.
Loyalty program highlighted prominently.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is cluttered with too many links.
Navigation menu is cluttered with too many links.
Navigation menu is cluttered with too many links.
circle-exclamation
circle-exclamation
No visible sense of urgency or limited-time cues.
No visible sense of urgency or limited-time cues.
No visible sense of urgency or limited-time cues.
circle-exclamation
circle-exclamation
Missing user reviews or ratings for social proof.
Missing user reviews or ratings for social proof.
Missing user reviews or ratings for social proof.
circle-exclamation
circle-exclamation
Hero section feels too tall on smaller screens.
Hero section feels too tall on smaller screens.
Hero section feels too tall on smaller screens.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts to screen sizes but could optimize content density on mobile.
Layout adapts to screen sizes but could optimize content density on mobile.
check
check
Grid structures appear flexible for different viewports.
Grid structures appear flexible for different viewports.
xmark
xmark
Excessive hero height on mobile requires extra scrolling.
Excessive hero height on mobile requires extra scrolling.
lightbulb
lightbulb
Reduce hero section height on smaller screens to surface CTAs faster.
Reduce hero section height on smaller screens to surface CTAs faster.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts to screen sizes but could optimize content density on mobile.
check
Grid structures appear flexible for different viewports.
xmark
Excessive hero height on mobile requires extra scrolling.
lightbulb
Reduce hero section height on smaller screens to surface CTAs faster.
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Promotes loyalty and offers clearly, but lacks urgency and social proof.
Promotes loyalty and offers clearly, but lacks urgency and social proof.
check
check
Loyalty benefits and member perks are prominently featured.
Loyalty benefits and member perks are prominently featured.
xmark
xmark
No countdown timers or limited-time messaging visible.
No countdown timers or limited-time messaging visible.
lightbulb
lightbulb
Add scarcity elements like timers to boost booking urgency.
Add scarcity elements like timers to boost booking urgency.
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Promotes loyalty and offers clearly, but lacks urgency and social proof.
check
Loyalty benefits and member perks are prominently featured.
xmark
No countdown timers or limited-time messaging visible.
lightbulb
Add scarcity elements like timers to boost booking urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard layout with few unique elements; playful section titles add flair.
Standard layout with few unique elements; playful section titles add flair.
check
check
Unique headings like ‘Look What We've Cooked Up’ inject personality.
Unique headings like ‘Look What We've Cooked Up’ inject personality.
xmark
xmark
Overall structure feels similar to typical hotel sites.
Overall structure feels similar to typical hotel sites.
lightbulb
lightbulb
Experiment with interactive content to differentiate experience.
Experiment with interactive content to differentiate experience.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard layout with few unique elements; playful section titles add flair.
check
Unique headings like ‘Look What We've Cooked Up’ inject personality.
xmark
Overall structure feels similar to typical hotel sites.
lightbulb
Experiment with interactive content to differentiate experience.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive CTAs and section flows, yet navigation complexity may confuse.
Intuitive CTAs and section flows, yet navigation complexity may confuse.
check
check
Straightforward CTAs lead users to key actions.
Straightforward CTAs lead users to key actions.
xmark
xmark
Overcrowded navigation increases cognitive load.
Overcrowded navigation increases cognitive load.
lightbulb
lightbulb
Consolidate menu items into logical groups or collapsible lists.
Consolidate menu items into logical groups or collapsible lists.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive CTAs and section flows, yet navigation complexity may confuse.
check
Straightforward CTAs lead users to key actions.
xmark
Overcrowded navigation increases cognitive load.
lightbulb
Consolidate menu items into logical groups or collapsible lists.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise headers and CTAs, though some body text feels incomplete or verbose.
Concise headers and CTAs, though some body text feels incomplete or verbose.
check
check
Headlines clearly communicate value propositions.
Headlines clearly communicate value propositions.
xmark
xmark
Several paragraphs cut off, indicating potential content issues.
Several paragraphs cut off, indicating potential content issues.
lightbulb
lightbulb
Review and streamline body copy to ensure complete and engaging text.
Review and streamline body copy to ensure complete and engaging text.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise headers and CTAs, though some body text feels incomplete or verbose.
check
Headlines clearly communicate value propositions.
xmark
Several paragraphs cut off, indicating potential content issues.
lightbulb
Review and streamline body copy to ensure complete and engaging text.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Sleek, modern design with high-quality images and coherent branding.
Sleek, modern design with high-quality images and coherent branding.
check
check
High-resolution photography and cohesive color palette enhance appeal.
High-resolution photography and cohesive color palette enhance appeal.
xmark
xmark
Some sections look visually similar, reducing distinctiveness.
Some sections look visually similar, reducing distinctiveness.
lightbulb
lightbulb
Consider varying visual styles between sections to maintain user interest.
Consider varying visual styles between sections to maintain user interest.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Sleek, modern design with high-quality images and coherent branding.
check
High-resolution photography and cohesive color palette enhance appeal.
xmark
Some sections look visually similar, reducing distinctiveness.
lightbulb
Consider varying visual styles between sections to maintain user interest.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Introduce Scarcity Cues
Introduce Scarcity Cues
Introduce Scarcity Cues
Incorporate limited-time banners or countdown timers on offers to create urgency and drive quicker bookings.
Incorporate limited-time banners or countdown timers on offers to create urgency and drive quicker bookings.
Important
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Feature guest testimonials and star ratings on destination and hotel cards to enhance credibility and trust.
Feature guest testimonials and star ratings on destination and hotel cards to enhance credibility and trust.
Suggestion
Easy fix
Optimize Hero Section
Optimize Hero Section
Optimize Hero Section
Adjust hero image height on mobile to reduce scrolling and surface primary CTAs above the fold.
Adjust hero image height on mobile to reduce scrolling and surface primary CTAs above the fold.
Suggestion
Moderate fix
Offer Interactive Map
Offer Interactive Map
Offer Interactive Map
Embed an interactive map showing hotel locations to help users visualize locations and plan travel.
Embed an interactive map showing hotel locations to help users visualize locations and plan travel.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025