Welcome,
Welcome,
Sonesta
Sonesta
Sonesta
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
25
25
out of 183 websites
out of 183 websites
77.5
77.5
77.5
/100
/100
/100
You ranked
out of 183 websites
25
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
75
75
75
/100
/100
/100
check
check
What you nailed
Grid structures appear flexible for different viewports.
Grid structures appear flexible for different viewports.
Grid structures appear flexible for different viewports.
xmark
xmark
What you can improve
Excessive hero height on mobile requires extra scrolling.
Excessive hero height on mobile requires extra scrolling.
Excessive hero height on mobile requires extra scrolling.
lightbulb
lightbulb
Quick insight
Reduce hero section height on smaller screens to surface CTAs faster.
Reduce hero section height on smaller screens to surface CTAs faster.
Reduce hero section height on smaller screens to surface CTAs faster.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
70
70
70
/100
/100
/100
check
check
What you nailed
Loyalty benefits and member perks are prominently featured.
Loyalty benefits and member perks are prominently featured.
Loyalty benefits and member perks are prominently featured.
xmark
xmark
What you can improve
No countdown timers or limited-time messaging visible.
No countdown timers or limited-time messaging visible.
No countdown timers or limited-time messaging visible.
lightbulb
lightbulb
Quick insight
Add scarcity elements like timers to boost booking urgency.
Add scarcity elements like timers to boost booking urgency.
Add scarcity elements like timers to boost booking urgency.
Great
Keep it up!
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
80
80
80
/100
/100
/100
check
check
What you nailed
Straightforward CTAs lead users to key actions.
Straightforward CTAs lead users to key actions.
Straightforward CTAs lead users to key actions.
xmark
xmark
What you can improve
Overcrowded navigation increases cognitive load.
Overcrowded navigation increases cognitive load.
Overcrowded navigation increases cognitive load.
lightbulb
lightbulb
Quick insight
Consolidate menu items into logical groups or collapsible lists.
Consolidate menu items into logical groups or collapsible lists.
Consolidate menu items into logical groups or collapsible lists.
Great
Keep it up!
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
80
80
80
/100
/100
/100
check
check
What you nailed
Headlines clearly communicate value propositions.
Headlines clearly communicate value propositions.
Headlines clearly communicate value propositions.
xmark
xmark
What you can improve
Several paragraphs cut off, indicating potential content issues.
Several paragraphs cut off, indicating potential content issues.
Several paragraphs cut off, indicating potential content issues.
lightbulb
lightbulb
Quick insight
Review and streamline body copy to ensure complete and engaging text.
Review and streamline body copy to ensure complete and engaging text.
Review and streamline body copy to ensure complete and engaging text.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
High-resolution photography and cohesive color palette enhance appeal.
High-resolution photography and cohesive color palette enhance appeal.
High-resolution photography and cohesive color palette enhance appeal.
xmark
xmark
What you can improve
Some sections look visually similar, reducing distinctiveness.
Some sections look visually similar, reducing distinctiveness.
Some sections look visually similar, reducing distinctiveness.
lightbulb
lightbulb
Quick insight
Consider varying visual styles between sections to maintain user interest.
Consider varying visual styles between sections to maintain user interest.
Consider varying visual styles between sections to maintain user interest.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Unique headings like ‘Look What We've Cooked Up’ inject personality.
Unique headings like ‘Look What We've Cooked Up’ inject personality.
Unique headings like ‘Look What We've Cooked Up’ inject personality.
xmark
xmark
What you can improve
Overall structure feels similar to typical hotel sites.
Overall structure feels similar to typical hotel sites.
Overall structure feels similar to typical hotel sites.
lightbulb
lightbulb
Quick insight
Experiment with interactive content to differentiate experience.
Experiment with interactive content to differentiate experience.
Experiment with interactive content to differentiate experience.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Introduce Scarcity Cues
Incorporate limited-time banners or countdown timers on offers to create urgency and drive quicker bookings.
Important
Moderate fix
Add Social Proof
Feature guest testimonials and star ratings on destination and hotel cards to enhance credibility and trust.
Important
Easy fix
Introduce Scarcity Cues
Incorporate limited-time banners or countdown timers on offers to create urgency and drive quicker bookings.
Important
Moderate fix
Add Social Proof
Feature guest testimonials and star ratings on destination and hotel cards to enhance credibility and trust.
Suggestion
Easy fix
Optimize Hero Section
Adjust hero image height on mobile to reduce scrolling and surface primary CTAs above the fold.
Suggestion
Moderate fix
Offer Interactive Map
Embed an interactive map showing hotel locations to help users visualize locations and plan travel.
Suggestion
Easy fix
Optimize Hero Section
Adjust hero image height on mobile to reduce scrolling and surface primary CTAs above the fold.
Suggestion
Moderate fix
Offer Interactive Map
Embed an interactive map showing hotel locations to help users visualize locations and plan travel.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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Hospitality & Leisure 2025