Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

25

Website Rank

Sonesta’s homepage features a hero banner, segmented offers for advance and extended stays, a loyalty pass showcase, curated experiences, trending destinations, and property highlights. Engaging visuals and clear CTAs guide user journeys.

B

Conversion Qualification*

#

25

Website Rank

B

Conversion Qualification*

Sonesta’s homepage features a hero banner, segmented offers for advance and extended stays, a loyalty pass showcase, curated experiences, trending destinations, and property highlights. Engaging visuals and clear CTAs guide user journeys.

#

25

Website Rank

Sonesta’s homepage features a hero banner, segmented offers for advance and extended stays, a loyalty pass showcase, curated experiences, trending destinations, and property highlights. Engaging visuals and clear CTAs guide user journeys.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

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circle-check

Strong hero imagery sets aspirational tone.

Strong hero imagery sets aspirational tone.

Strong hero imagery sets aspirational tone.

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circle-check

Clear segmentation of offer types with descriptive CTAs.

Clear segmentation of offer types with descriptive CTAs.

Clear segmentation of offer types with descriptive CTAs.

circle-check

circle-check

Consistent branding and visual hierarchy.

Consistent branding and visual hierarchy.

Consistent branding and visual hierarchy.

circle-check

circle-check

Loyalty program highlighted prominently.

Loyalty program highlighted prominently.

Loyalty program highlighted prominently.

Things to improve

Things to improve

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circle-exclamation

Navigation menu is cluttered with too many links.

Navigation menu is cluttered with too many links.

Navigation menu is cluttered with too many links.

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circle-exclamation

No visible sense of urgency or limited-time cues.

No visible sense of urgency or limited-time cues.

No visible sense of urgency or limited-time cues.

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circle-exclamation

Missing user reviews or ratings for social proof.

Missing user reviews or ratings for social proof.

Missing user reviews or ratings for social proof.

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circle-exclamation

Hero section feels too tall on smaller screens.

Hero section feels too tall on smaller screens.

Hero section feels too tall on smaller screens.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts to screen sizes but could optimize content density on mobile.

Layout adapts to screen sizes but could optimize content density on mobile.

check

check

Grid structures appear flexible for different viewports.

Grid structures appear flexible for different viewports.

xmark

xmark

Excessive hero height on mobile requires extra scrolling.

Excessive hero height on mobile requires extra scrolling.

lightbulb

lightbulb

Reduce hero section height on smaller screens to surface CTAs faster.

Reduce hero section height on smaller screens to surface CTAs faster.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts to screen sizes but could optimize content density on mobile.

check

Grid structures appear flexible for different viewports.

xmark

Excessive hero height on mobile requires extra scrolling.

lightbulb

Reduce hero section height on smaller screens to surface CTAs faster.

Good

Good

Solid start

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Promotes loyalty and offers clearly, but lacks urgency and social proof.

Promotes loyalty and offers clearly, but lacks urgency and social proof.

check

check

Loyalty benefits and member perks are prominently featured.

Loyalty benefits and member perks are prominently featured.

xmark

xmark

No countdown timers or limited-time messaging visible.

No countdown timers or limited-time messaging visible.

lightbulb

lightbulb

Add scarcity elements like timers to boost booking urgency.

Add scarcity elements like timers to boost booking urgency.

Good

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Promotes loyalty and offers clearly, but lacks urgency and social proof.

check

Loyalty benefits and member perks are prominently featured.

xmark

No countdown timers or limited-time messaging visible.

lightbulb

Add scarcity elements like timers to boost booking urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard layout with few unique elements; playful section titles add flair.

Standard layout with few unique elements; playful section titles add flair.

check

check

Unique headings like ‘Look What We've Cooked Up’ inject personality.

Unique headings like ‘Look What We've Cooked Up’ inject personality.

xmark

xmark

Overall structure feels similar to typical hotel sites.

Overall structure feels similar to typical hotel sites.

lightbulb

lightbulb

Experiment with interactive content to differentiate experience.

Experiment with interactive content to differentiate experience.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard layout with few unique elements; playful section titles add flair.

check

Unique headings like ‘Look What We've Cooked Up’ inject personality.

xmark

Overall structure feels similar to typical hotel sites.

lightbulb

Experiment with interactive content to differentiate experience.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive CTAs and section flows, yet navigation complexity may confuse.

Intuitive CTAs and section flows, yet navigation complexity may confuse.

check

check

Straightforward CTAs lead users to key actions.

Straightforward CTAs lead users to key actions.

xmark

xmark

Overcrowded navigation increases cognitive load.

Overcrowded navigation increases cognitive load.

lightbulb

lightbulb

Consolidate menu items into logical groups or collapsible lists.

Consolidate menu items into logical groups or collapsible lists.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive CTAs and section flows, yet navigation complexity may confuse.

check

Straightforward CTAs lead users to key actions.

xmark

Overcrowded navigation increases cognitive load.

lightbulb

Consolidate menu items into logical groups or collapsible lists.

Great

Great

Keep it up!

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise headers and CTAs, though some body text feels incomplete or verbose.

Concise headers and CTAs, though some body text feels incomplete or verbose.

check

check

Headlines clearly communicate value propositions.

Headlines clearly communicate value propositions.

xmark

xmark

Several paragraphs cut off, indicating potential content issues.

Several paragraphs cut off, indicating potential content issues.

lightbulb

lightbulb

Review and streamline body copy to ensure complete and engaging text.

Review and streamline body copy to ensure complete and engaging text.

Great

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise headers and CTAs, though some body text feels incomplete or verbose.

check

Headlines clearly communicate value propositions.

xmark

Several paragraphs cut off, indicating potential content issues.

lightbulb

Review and streamline body copy to ensure complete and engaging text.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Sleek, modern design with high-quality images and coherent branding.

Sleek, modern design with high-quality images and coherent branding.

check

check

High-resolution photography and cohesive color palette enhance appeal.

High-resolution photography and cohesive color palette enhance appeal.

xmark

xmark

Some sections look visually similar, reducing distinctiveness.

Some sections look visually similar, reducing distinctiveness.

lightbulb

lightbulb

Consider varying visual styles between sections to maintain user interest.

Consider varying visual styles between sections to maintain user interest.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Sleek, modern design with high-quality images and coherent branding.

check

High-resolution photography and cohesive color palette enhance appeal.

xmark

Some sections look visually similar, reducing distinctiveness.

lightbulb

Consider varying visual styles between sections to maintain user interest.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Introduce Scarcity Cues

Introduce Scarcity Cues

Introduce Scarcity Cues

Incorporate limited-time banners or countdown timers on offers to create urgency and drive quicker bookings.

Incorporate limited-time banners or countdown timers on offers to create urgency and drive quicker bookings.

Important

Moderate fix

Add Social Proof

Add Social Proof

Add Social Proof

Feature guest testimonials and star ratings on destination and hotel cards to enhance credibility and trust.

Feature guest testimonials and star ratings on destination and hotel cards to enhance credibility and trust.

Suggestion

Easy fix

Optimize Hero Section

Optimize Hero Section

Optimize Hero Section

Adjust hero image height on mobile to reduce scrolling and surface primary CTAs above the fold.

Adjust hero image height on mobile to reduce scrolling and surface primary CTAs above the fold.

Suggestion

Moderate fix

Offer Interactive Map

Offer Interactive Map

Offer Interactive Map

Embed an interactive map showing hotel locations to help users visualize locations and plan travel.

Embed an interactive map showing hotel locations to help users visualize locations and plan travel.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025