Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
45
Website Rank
Landing page for The Standard High Line in NYC showcasing hotel overview, room options, offers, dining, events, and FAQ in a bold editorial style.
B
Conversion Qualification*
#
45
Website Rank
B
Conversion Qualification*
Landing page for The Standard High Line in NYC showcasing hotel overview, room options, offers, dining, events, and FAQ in a bold editorial style.
#
45
Website Rank
Landing page for The Standard High Line in NYC showcasing hotel overview, room options, offers, dining, events, and FAQ in a bold editorial style.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
85
85
/100
/100
User Experience (UX)
User Experience (UX)
78
78
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Eye-catching hero imagery with bold headlines.
Eye-catching hero imagery with bold headlines.
Eye-catching hero imagery with bold headlines.
circle-check
circle-check
Plenty of high-quality photos show rooms and amenities.
Plenty of high-quality photos show rooms and amenities.
Plenty of high-quality photos show rooms and amenities.
circle-check
circle-check
Brand voice is engaging and playful.
Brand voice is engaging and playful.
Brand voice is engaging and playful.
circle-check
circle-check
Clear section headings facilitate skimming.
Clear section headings facilitate skimming.
Clear section headings facilitate skimming.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Overwhelming use of red can strain the eyes.
Overwhelming use of red can strain the eyes.
Overwhelming use of red can strain the eyes.
circle-exclamation
circle-exclamation
Too many navigation choices may confuse users.
Too many navigation choices may confuse users.
Too many navigation choices may confuse users.
circle-exclamation
circle-exclamation
Lacks visible social proof like review stars.
Lacks visible social proof like review stars.
Lacks visible social proof like review stars.
circle-exclamation
circle-exclamation
CTA buttons vary in style and placement.
CTA buttons vary in style and placement.
CTA buttons vary in style and placement.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts to different devices, but content density may hinder mobile scanning.
Responsive layout adapts to different devices, but content density may hinder mobile scanning.
check
check
Navigation collapses appropriately on smaller screens.
Navigation collapses appropriately on smaller screens.
xmark
xmark
Large images cause slow loads on mobile.
Large images cause slow loads on mobile.
lightbulb
lightbulb
Lazy-load images to improve mobile performance.
Lazy-load images to improve mobile performance.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts to different devices, but content density may hinder mobile scanning.
check
Navigation collapses appropriately on smaller screens.
xmark
Large images cause slow loads on mobile.
lightbulb
Lazy-load images to improve mobile performance.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers are visible but lack urgency cues or comprehensive proof.
Offers are visible but lack urgency cues or comprehensive proof.
check
check
Offers section clearly displays promotions.
Offers section clearly displays promotions.
xmark
xmark
No countdown timers to signal scarcity.
No countdown timers to signal scarcity.
lightbulb
lightbulb
Add limited-time deal banners and guest reviews near CTAs.
Add limited-time deal banners and guest reviews near CTAs.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers are visible but lack urgency cues or comprehensive proof.
check
Offers section clearly displays promotions.
xmark
No countdown timers to signal scarcity.
lightbulb
Add limited-time deal banners and guest reviews near CTAs.
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Creative editorial style blending lifestyle and hotel info.
Creative editorial style blending lifestyle and hotel info.
check
check
Unique storytelling through images and copy.
Unique storytelling through images and copy.
xmark
xmark
Standard red-white layout feels generic.
Standard red-white layout feels generic.
lightbulb
lightbulb
Experiment with interactive elements like parallax or video.
Experiment with interactive elements like parallax or video.
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Creative editorial style blending lifestyle and hotel info.
check
Unique storytelling through images and copy.
xmark
Standard red-white layout feels generic.
lightbulb
Experiment with interactive elements like parallax or video.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
85
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation structure is comprehensive but may pose decision overload.
Navigation structure is comprehensive but may pose decision overload.
check
check
Section anchors help locate content quickly.
Section anchors help locate content quickly.
xmark
xmark
Scrolling through long page can feel tiresome.
Scrolling through long page can feel tiresome.
lightbulb
lightbulb
Introduce sticky side menu or jump links to skip sections.
Introduce sticky side menu or jump links to skip sections.
Great
Keep it up!
browser
User Experience (UX)
85
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation structure is comprehensive but may pose decision overload.
check
Section anchors help locate content quickly.
xmark
Scrolling through long page can feel tiresome.
lightbulb
Introduce sticky side menu or jump links to skip sections.
Good
Good
Solid start
Solid start
UX Writing
78
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is witty and brand-aligned, yet lacks clarity on some CTAs.
Copy is witty and brand-aligned, yet lacks clarity on some CTAs.
check
check
Headings convey personality and place.
Headings convey personality and place.
xmark
xmark
Some CTAs ambiguous; “See Details” overused.
Some CTAs ambiguous; “See Details” overused.
lightbulb
lightbulb
Use varied CTA labels to match actions like “Book Now” or “Learn More”.
Use varied CTA labels to match actions like “Book Now” or “Learn More”.
Good
Solid start
UX Writing
78
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is witty and brand-aligned, yet lacks clarity on some CTAs.
check
Headings convey personality and place.
xmark
Some CTAs ambiguous; “See Details” overused.
lightbulb
Use varied CTA labels to match actions like “Book Now” or “Learn More”.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Bold, modern design with strong imagery, but heavy red palette feels intense.
Bold, modern design with strong imagery, but heavy red palette feels intense.
check
check
Photography elevates the look, high contrast draws attention.
Photography elevates the look, high contrast draws attention.
xmark
xmark
Excessive red background sections can overwhelm visitors.
Excessive red background sections can overwhelm visitors.
lightbulb
lightbulb
Consider balancing red with neutral tones to ease visual fatigue.
Consider balancing red with neutral tones to ease visual fatigue.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Bold, modern design with strong imagery, but heavy red palette feels intense.
check
Photography elevates the look, high contrast draws attention.
xmark
Excessive red background sections can overwhelm visitors.
lightbulb
Consider balancing red with neutral tones to ease visual fatigue.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add social proof elements
Add social proof elements
Add social proof elements
Integrate star ratings and review counts from guests near CTAs to build credibility.
Integrate star ratings and review counts from guests near CTAs to build credibility.
Important
Moderate fix
Implement sticky jump menu
Implement sticky jump menu
Implement sticky jump menu
Add a floating anchor menu enabling users to jump to sections, reducing scroll fatigue.
Add a floating anchor menu enabling users to jump to sections, reducing scroll fatigue.
Suggestion
Easy fix
Introduce scarcity timers
Introduce scarcity timers
Introduce scarcity timers
Use countdown timers for limited offers to create urgency.
Use countdown timers for limited offers to create urgency.
Suggestion
Moderate fix
Optimize image loading
Optimize image loading
Optimize image loading
Lazy-load below-the-fold images to improve load times and mobile performance.
Lazy-load below-the-fold images to improve load times and mobile performance.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025