Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

45

Website Rank

Landing page for The Standard High Line in NYC showcasing hotel overview, room options, offers, dining, events, and FAQ in a bold editorial style.

B

Conversion Qualification*

#

45

Website Rank

B

Conversion Qualification*

Landing page for The Standard High Line in NYC showcasing hotel overview, room options, offers, dining, events, and FAQ in a bold editorial style.

#

45

Website Rank

Landing page for The Standard High Line in NYC showcasing hotel overview, room options, offers, dining, events, and FAQ in a bold editorial style.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Eye-catching hero imagery with bold headlines.

Eye-catching hero imagery with bold headlines.

Eye-catching hero imagery with bold headlines.

circle-check

circle-check

Plenty of high-quality photos show rooms and amenities.

Plenty of high-quality photos show rooms and amenities.

Plenty of high-quality photos show rooms and amenities.

circle-check

circle-check

Brand voice is engaging and playful.

Brand voice is engaging and playful.

Brand voice is engaging and playful.

circle-check

circle-check

Clear section headings facilitate skimming.

Clear section headings facilitate skimming.

Clear section headings facilitate skimming.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Overwhelming use of red can strain the eyes.

Overwhelming use of red can strain the eyes.

Overwhelming use of red can strain the eyes.

circle-exclamation

circle-exclamation

Too many navigation choices may confuse users.

Too many navigation choices may confuse users.

Too many navigation choices may confuse users.

circle-exclamation

circle-exclamation

Lacks visible social proof like review stars.

Lacks visible social proof like review stars.

Lacks visible social proof like review stars.

circle-exclamation

circle-exclamation

CTA buttons vary in style and placement.

CTA buttons vary in style and placement.

CTA buttons vary in style and placement.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout adapts to different devices, but content density may hinder mobile scanning.

Responsive layout adapts to different devices, but content density may hinder mobile scanning.

check

check

Navigation collapses appropriately on smaller screens.

Navigation collapses appropriately on smaller screens.

xmark

xmark

Large images cause slow loads on mobile.

Large images cause slow loads on mobile.

lightbulb

lightbulb

Lazy-load images to improve mobile performance.

Lazy-load images to improve mobile performance.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout adapts to different devices, but content density may hinder mobile scanning.

check

Navigation collapses appropriately on smaller screens.

xmark

Large images cause slow loads on mobile.

lightbulb

Lazy-load images to improve mobile performance.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Offers are visible but lack urgency cues or comprehensive proof.

Offers are visible but lack urgency cues or comprehensive proof.

check

check

Offers section clearly displays promotions.

Offers section clearly displays promotions.

xmark

xmark

No countdown timers to signal scarcity.

No countdown timers to signal scarcity.

lightbulb

lightbulb

Add limited-time deal banners and guest reviews near CTAs.

Add limited-time deal banners and guest reviews near CTAs.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Offers are visible but lack urgency cues or comprehensive proof.

check

Offers section clearly displays promotions.

xmark

No countdown timers to signal scarcity.

lightbulb

Add limited-time deal banners and guest reviews near CTAs.

Great

Great

Keep it up!

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Creative editorial style blending lifestyle and hotel info.

Creative editorial style blending lifestyle and hotel info.

check

check

Unique storytelling through images and copy.

Unique storytelling through images and copy.

xmark

xmark

Standard red-white layout feels generic.

Standard red-white layout feels generic.

lightbulb

lightbulb

Experiment with interactive elements like parallax or video.

Experiment with interactive elements like parallax or video.

Great

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Creative editorial style blending lifestyle and hotel info.

check

Unique storytelling through images and copy.

xmark

Standard red-white layout feels generic.

lightbulb

Experiment with interactive elements like parallax or video.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

85

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Navigation structure is comprehensive but may pose decision overload.

Navigation structure is comprehensive but may pose decision overload.

check

check

Section anchors help locate content quickly.

Section anchors help locate content quickly.

xmark

xmark

Scrolling through long page can feel tiresome.

Scrolling through long page can feel tiresome.

lightbulb

lightbulb

Introduce sticky side menu or jump links to skip sections.

Introduce sticky side menu or jump links to skip sections.

Great

Keep it up!

browser

User Experience (UX)

85

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Navigation structure is comprehensive but may pose decision overload.

check

Section anchors help locate content quickly.

xmark

Scrolling through long page can feel tiresome.

lightbulb

Introduce sticky side menu or jump links to skip sections.

Good

Good

Solid start

Solid start

UX Writing

78

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is witty and brand-aligned, yet lacks clarity on some CTAs.

Copy is witty and brand-aligned, yet lacks clarity on some CTAs.

check

check

Headings convey personality and place.

Headings convey personality and place.

xmark

xmark

Some CTAs ambiguous; “See Details” overused.

Some CTAs ambiguous; “See Details” overused.

lightbulb

lightbulb

Use varied CTA labels to match actions like “Book Now” or “Learn More”.

Use varied CTA labels to match actions like “Book Now” or “Learn More”.

Good

Solid start

UX Writing

78

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is witty and brand-aligned, yet lacks clarity on some CTAs.

check

Headings convey personality and place.

xmark

Some CTAs ambiguous; “See Details” overused.

lightbulb

Use varied CTA labels to match actions like “Book Now” or “Learn More”.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Bold, modern design with strong imagery, but heavy red palette feels intense.

Bold, modern design with strong imagery, but heavy red palette feels intense.

check

check

Photography elevates the look, high contrast draws attention.

Photography elevates the look, high contrast draws attention.

xmark

xmark

Excessive red background sections can overwhelm visitors.

Excessive red background sections can overwhelm visitors.

lightbulb

lightbulb

Consider balancing red with neutral tones to ease visual fatigue.

Consider balancing red with neutral tones to ease visual fatigue.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Bold, modern design with strong imagery, but heavy red palette feels intense.

check

Photography elevates the look, high contrast draws attention.

xmark

Excessive red background sections can overwhelm visitors.

lightbulb

Consider balancing red with neutral tones to ease visual fatigue.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add social proof elements

Add social proof elements

Add social proof elements

Integrate star ratings and review counts from guests near CTAs to build credibility.

Integrate star ratings and review counts from guests near CTAs to build credibility.

Important

Moderate fix

Implement sticky jump menu

Implement sticky jump menu

Implement sticky jump menu

Add a floating anchor menu enabling users to jump to sections, reducing scroll fatigue.

Add a floating anchor menu enabling users to jump to sections, reducing scroll fatigue.

Suggestion

Easy fix

Introduce scarcity timers

Introduce scarcity timers

Introduce scarcity timers

Use countdown timers for limited offers to create urgency.

Use countdown timers for limited offers to create urgency.

Suggestion

Moderate fix

Optimize image loading

Optimize image loading

Optimize image loading

Lazy-load below-the-fold images to improve load times and mobile performance.

Lazy-load below-the-fold images to improve load times and mobile performance.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025