Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
126
Website Rank
The page presents a bold full-screen hero listing hotel locations in large white text over dynamic imagery. Navigation and accessibility features are present though CTAs and guidance are sparse. The cookie banner is prominent across viewports.
B
Conversion Qualification*
#
126
Website Rank
B
Conversion Qualification*
The page presents a bold full-screen hero listing hotel locations in large white text over dynamic imagery. Navigation and accessibility features are present though CTAs and guidance are sparse. The cookie banner is prominent across viewports.
#
126
Website Rank
The page presents a bold full-screen hero listing hotel locations in large white text over dynamic imagery. Navigation and accessibility features are present though CTAs and guidance are sparse. The cookie banner is prominent across viewports.
75
75
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
85
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
85
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking full bleed hero imagery captures attention.
Striking full bleed hero imagery captures attention.
Striking full bleed hero imagery captures attention.
circle-check
circle-check
Bold typography ensures readability over background.
Bold typography ensures readability over background.
Bold typography ensures readability over background.
circle-check
circle-check
Responsive layout adapts elegantly for mobile.
Responsive layout adapts elegantly for mobile.
Responsive layout adapts elegantly for mobile.
circle-check
circle-check
Accessible cookie controls and clear privacy options.
Accessible cookie controls and clear privacy options.
Accessible cookie controls and clear privacy options.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero list lacks clear interactive affordance for selecting hotels.
Hero list lacks clear interactive affordance for selecting hotels.
Hero list lacks clear interactive affordance for selecting hotels.
circle-exclamation
circle-exclamation
Cookie banner covers critical content upon load.
Cookie banner covers critical content upon load.
Cookie banner covers critical content upon load.
circle-exclamation
circle-exclamation
Top nav contains many options causing choice overload.
Top nav contains many options causing choice overload.
Top nav contains many options causing choice overload.
circle-exclamation
circle-exclamation
No social proof or reviews displayed on hotels selection.
No social proof or reviews displayed on hotels selection.
No social proof or reviews displayed on hotels selection.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout fluidly adjusts between breakpoints with preserved UX.
Layout fluidly adjusts between breakpoints with preserved UX.
check
check
Hamburger nav and dot slider translate well on mobile.
Hamburger nav and dot slider translate well on mobile.
xmark
xmark
Cookie banner dominates view on smaller screens.
Cookie banner dominates view on smaller screens.
lightbulb
lightbulb
Optimize banner behavior to minimize viewport obstruction.
Optimize banner behavior to minimize viewport obstruction.
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout fluidly adjusts between breakpoints with preserved UX.
check
Hamburger nav and dot slider translate well on mobile.
xmark
Cookie banner dominates view on smaller screens.
lightbulb
Optimize banner behavior to minimize viewport obstruction.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited persuasive triggers on this entry-level page.
Limited persuasive triggers on this entry-level page.
check
check
Offers page elsewhere integrates promotions clearly.
Offers page elsewhere integrates promotions clearly.
xmark
xmark
This hero page lacks scarcity cues and social proof.
This hero page lacks scarcity cues and social proof.
lightbulb
lightbulb
Incorporate urgency messaging or limited availability prompts.
Incorporate urgency messaging or limited availability prompts.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited persuasive triggers on this entry-level page.
check
Offers page elsewhere integrates promotions clearly.
xmark
This hero page lacks scarcity cues and social proof.
lightbulb
Incorporate urgency messaging or limited availability prompts.
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
85
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unconventional typography and layout evoke uniqueness.
Unconventional typography and layout evoke uniqueness.
check
check
Listing hotels as oversized text is a refreshing approach.
Listing hotels as oversized text is a refreshing approach.
xmark
xmark
Overly large text groupings risk visual monotony.
Overly large text groupings risk visual monotony.
lightbulb
lightbulb
Introduce varied sizing or imagery per hotel for differentiation.
Introduce varied sizing or imagery per hotel for differentiation.
Great
Keep it up!
sparkles
Originality & Creativity
85
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unconventional typography and layout evoke uniqueness.
check
Listing hotels as oversized text is a refreshing approach.
xmark
Overly large text groupings risk visual monotony.
lightbulb
Introduce varied sizing or imagery per hotel for differentiation.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Strong visual focus but limited guidance on next steps.
Strong visual focus but limited guidance on next steps.
check
check
Swipeable slider dots hint at more content.
Swipeable slider dots hint at more content.
xmark
xmark
Lack of clear CTAs on hero section hinders user flow.
Lack of clear CTAs on hero section hinders user flow.
lightbulb
lightbulb
Add a prominent hero CTA for immediate actionability.
Add a prominent hero CTA for immediate actionability.
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Strong visual focus but limited guidance on next steps.
check
Swipeable slider dots hint at more content.
xmark
Lack of clear CTAs on hero section hinders user flow.
lightbulb
Add a prominent hero CTA for immediate actionability.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clear location labels but context around selections is minimal.
Clear location labels but context around selections is minimal.
check
check
Succinct headings eliminate unnecessary complexity.
Succinct headings eliminate unnecessary complexity.
xmark
xmark
Hero list copy lacks actionable cues or descriptions.
Hero list copy lacks actionable cues or descriptions.
lightbulb
lightbulb
Enhance hero text with subcopy guiding users on use.
Enhance hero text with subcopy guiding users on use.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clear location labels but context around selections is minimal.
check
Succinct headings eliminate unnecessary complexity.
xmark
Hero list copy lacks actionable cues or descriptions.
lightbulb
Enhance hero text with subcopy guiding users on use.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Bold imagery and strong typography with sleek contrast.
Bold imagery and strong typography with sleek contrast.
check
check
Full bleed visuals and crisp font create a premium feel.
Full bleed visuals and crisp font create a premium feel.
xmark
xmark
The logo placement orientation feels inconsistent.
The logo placement orientation feels inconsistent.
lightbulb
lightbulb
Refine logo orientation to reinforce brand cohesiveness.
Refine logo orientation to reinforce brand cohesiveness.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Bold imagery and strong typography with sleek contrast.
check
Full bleed visuals and crisp font create a premium feel.
xmark
The logo placement orientation feels inconsistent.
lightbulb
Refine logo orientation to reinforce brand cohesiveness.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Hero CTA Button
Add Hero CTA Button
Add Hero CTA Button
Place a clear CTA button on the hero banner linking to hotel listings or booking improving immediate user action.
Place a clear CTA button on the hero banner linking to hotel listings or booking improving immediate user action.
Important
Moderate fix
Optimize Cookie Banner Behavior
Optimize Cookie Banner Behavior
Optimize Cookie Banner Behavior
Modify cookie banner to appear as a slim bar or slide in to reduce obstruction of content especially on mobile.
Modify cookie banner to appear as a slim bar or slide in to reduce obstruction of content especially on mobile.
Suggestion
Easy fix
Clarify Logo Orientation
Clarify Logo Orientation
Clarify Logo Orientation
Adjust logo orientation or placement to ensure it displays upright and consistently across devices for brand clarity.
Adjust logo orientation or placement to ensure it displays upright and consistently across devices for brand clarity.
Suggestion
Moderate fix
Introduce Visual Variety
Introduce Visual Variety
Introduce Visual Variety
Enhance the hotel selection list with thumbnail images or varied text styles to break monotony and aid selection.
Enhance the hotel selection list with thumbnail images or varied text styles to break monotony and aid selection.
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025