Standard International
Standard International
Standard International
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Standard International
Standard International
Standard International
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
45
45
out of 183 websites
out of 183 websites
75.7
75.7
75.7
/100
/100
/100
You ranked
out of 183 websites
45
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Navigation collapses appropriately on smaller screens.
Navigation collapses appropriately on smaller screens.
Navigation collapses appropriately on smaller screens.
xmark
xmark
What you can improve
Large images cause slow loads on mobile.
Large images cause slow loads on mobile.
Large images cause slow loads on mobile.
lightbulb
lightbulb
Quick insight
Lazy-load images to improve mobile performance.
Lazy-load images to improve mobile performance.
Lazy-load images to improve mobile performance.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Offers section clearly displays promotions.
Offers section clearly displays promotions.
Offers section clearly displays promotions.
xmark
xmark
What you can improve
No countdown timers to signal scarcity.
No countdown timers to signal scarcity.
No countdown timers to signal scarcity.
lightbulb
lightbulb
Quick insight
Add limited-time deal banners and guest reviews near CTAs.
Add limited-time deal banners and guest reviews near CTAs.
Add limited-time deal banners and guest reviews near CTAs.
Great
Keep it up!
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
85
85
85
/100
/100
/100
check
check
What you nailed
Section anchors help locate content quickly.
Section anchors help locate content quickly.
Section anchors help locate content quickly.
xmark
xmark
What you can improve
Scrolling through long page can feel tiresome.
Scrolling through long page can feel tiresome.
Scrolling through long page can feel tiresome.
lightbulb
lightbulb
Quick insight
Introduce sticky side menu or jump links to skip sections.
Introduce sticky side menu or jump links to skip sections.
Introduce sticky side menu or jump links to skip sections.
Good
Keep it up!
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
78
78
78
/100
/100
/100
check
check
What you nailed
Headings convey personality and place.
Headings convey personality and place.
Headings convey personality and place.
xmark
xmark
What you can improve
Some CTAs ambiguous; “See Details” overused.
Some CTAs ambiguous; “See Details” overused.
Some CTAs ambiguous; “See Details” overused.
lightbulb
lightbulb
Quick insight
Use varied CTA labels to match actions like “Book Now” or “Learn More”.
Use varied CTA labels to match actions like “Book Now” or “Learn More”.
Use varied CTA labels to match actions like “Book Now” or “Learn More”.
Good
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
75
75
75
/100
/100
/100
check
check
What you nailed
Photography elevates the look, high contrast draws attention.
Photography elevates the look, high contrast draws attention.
Photography elevates the look, high contrast draws attention.
xmark
xmark
What you can improve
Excessive red background sections can overwhelm visitors.
Excessive red background sections can overwhelm visitors.
Excessive red background sections can overwhelm visitors.
lightbulb
lightbulb
Quick insight
Consider balancing red with neutral tones to ease visual fatigue.
Consider balancing red with neutral tones to ease visual fatigue.
Consider balancing red with neutral tones to ease visual fatigue.
Great
Keep it up!
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
80
80
80
/100
/100
/100
check
check
What you nailed
Unique storytelling through images and copy.
Unique storytelling through images and copy.
Unique storytelling through images and copy.
xmark
xmark
What you can improve
Standard red-white layout feels generic.
Standard red-white layout feels generic.
Standard red-white layout feels generic.
lightbulb
lightbulb
Quick insight
Experiment with interactive elements like parallax or video.
Experiment with interactive elements like parallax or video.
Experiment with interactive elements like parallax or video.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add social proof elements
Integrate star ratings and review counts from guests near CTAs to build credibility.
Important
Moderate fix
Implement sticky jump menu
Add a floating anchor menu enabling users to jump to sections, reducing scroll fatigue.
Important
Easy fix
Add social proof elements
Integrate star ratings and review counts from guests near CTAs to build credibility.
Important
Moderate fix
Implement sticky jump menu
Add a floating anchor menu enabling users to jump to sections, reducing scroll fatigue.
Suggestion
Easy fix
Introduce scarcity timers
Use countdown timers for limited offers to create urgency.
Suggestion
Moderate fix
Optimize image loading
Lazy-load below-the-fold images to improve load times and mobile performance.
Suggestion
Easy fix
Introduce scarcity timers
Use countdown timers for limited offers to create urgency.
Suggestion
Moderate fix
Optimize image loading
Lazy-load below-the-fold images to improve load times and mobile performance.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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