Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B+

Conversion Qualification*

#

18

Website Rank

Staypineapple’s homepage features playful branding, strong social proof, intuitive hotel exploration, and a bold, cohesive design that embodies its fun, modern identity.

B+

Conversion Qualification*

#

18

Website Rank

B+

Conversion Qualification*

Staypineapple’s homepage features playful branding, strong social proof, intuitive hotel exploration, and a bold, cohesive design that embodies its fun, modern identity.

#

18

Website Rank

Staypineapple’s homepage features playful branding, strong social proof, intuitive hotel exploration, and a bold, cohesive design that embodies its fun, modern identity.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong hero imagery with playful pineapple branding

Strong hero imagery with playful pineapple branding

Strong hero imagery with playful pineapple branding

circle-check

circle-check

Prominent social proof section builds trust

Prominent social proof section builds trust

Prominent social proof section builds trust

circle-check

circle-check

Clear hotel exploration cards with vivid photos

Clear hotel exploration cards with vivid photos

Clear hotel exploration cards with vivid photos

circle-check

circle-check

Consistent pineapple motif throughout design

Consistent pineapple motif throughout design

Consistent pineapple motif throughout design

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menu is overcrowded with options

Navigation menu is overcrowded with options

Navigation menu is overcrowded with options

circle-exclamation

circle-exclamation

No visible scarcity or urgency elements

No visible scarcity or urgency elements

No visible scarcity or urgency elements

circle-exclamation

circle-exclamation

Map pins are small and could be overlooked

Map pins are small and could be overlooked

Map pins are small and could be overlooked

circle-exclamation

circle-exclamation

Text overlays on images sometimes reduce readability

Text overlays on images sometimes reduce readability

Text overlays on images sometimes reduce readability

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout adapts well, showing CTAs above fold but some overlays shrink on mobile.

Responsive layout adapts well, showing CTAs above fold but some overlays shrink on mobile.

check

check

Mobile CTAs remain prominent and thumb-friendly.

Mobile CTAs remain prominent and thumb-friendly.

xmark

xmark

Some overlay text gets truncated on smaller screens.

Some overlay text gets truncated on smaller screens.

lightbulb

lightbulb

Test text wrapping across breakpoints to avoid cutoff.

Test text wrapping across breakpoints to avoid cutoff.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout adapts well, showing CTAs above fold but some overlays shrink on mobile.

check

Mobile CTAs remain prominent and thumb-friendly.

xmark

Some overlay text gets truncated on smaller screens.

lightbulb

Test text wrapping across breakpoints to avoid cutoff.

Good

Good

Solid start

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Strong social proof via review count; lacks urgency and scarcity triggers to drive immediate bookings.

Strong social proof via review count; lacks urgency and scarcity triggers to drive immediate bookings.

check

check

Displaying 50,000 5-star reviews effectively builds credibility.

Displaying 50,000 5-star reviews effectively builds credibility.

xmark

xmark

Absence of limited-time offers reduces conversion impetus.

Absence of limited-time offers reduces conversion impetus.

lightbulb

lightbulb

Introduce countdown timers or low availability alerts to prompt action.

Introduce countdown timers or low availability alerts to prompt action.

Good

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Strong social proof via review count; lacks urgency and scarcity triggers to drive immediate bookings.

check

Displaying 50,000 5-star reviews effectively builds credibility.

xmark

Absence of limited-time offers reduces conversion impetus.

lightbulb

Introduce countdown timers or low availability alerts to prompt action.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

78

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Unique pineapple theme and playful content set brand apart, though grid items feel standard.

Unique pineapple theme and playful content set brand apart, though grid items feel standard.

check

check

Pineapple motif gives a distinctive, memorable identity.

Pineapple motif gives a distinctive, memorable identity.

xmark

xmark

Feature grid layout mirrors common hotel site patterns.

Feature grid layout mirrors common hotel site patterns.

lightbulb

lightbulb

Inject more bespoke imagery or interactions in feature tiles.

Inject more bespoke imagery or interactions in feature tiles.

Good

Solid start

sparkles

Originality & Creativity

78

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Unique pineapple theme and playful content set brand apart, though grid items feel standard.

check

Pineapple motif gives a distinctive, memorable identity.

xmark

Feature grid layout mirrors common hotel site patterns.

lightbulb

Inject more bespoke imagery or interactions in feature tiles.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive booking flow and clear CTAs, though nav complexity could overwhelm users.

Intuitive booking flow and clear CTAs, though nav complexity could overwhelm users.

check

check

Booking button stays visible across sections.

Booking button stays visible across sections.

xmark

xmark

Excessive navigation links may cause decision fatigue.

Excessive navigation links may cause decision fatigue.

lightbulb

lightbulb

Consider simplifying nav to highlight primary actions.

Consider simplifying nav to highlight primary actions.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive booking flow and clear CTAs, though nav complexity could overwhelm users.

check

Booking button stays visible across sections.

xmark

Excessive navigation links may cause decision fatigue.

lightbulb

Consider simplifying nav to highlight primary actions.

Great

Great

Keep it up!

Keep it up!

UX Writing

82

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Playful, friendly tone aligns with brand voice but occasionally inconsistent phrasing.

Playful, friendly tone aligns with brand voice but occasionally inconsistent phrasing.

check

check

Fun taglines like 'We'll save you a pineapple cookie' delight users.

Fun taglines like 'We'll save you a pineapple cookie' delight users.

xmark

xmark

Truncated phrases like 'EATDRINKPINEAPPLI...' feel unfinished.

Truncated phrases like 'EATDRINKPINEAPPLI...' feel unfinished.

lightbulb

lightbulb

Review mobile copy lengths to prevent wording cuts.

Review mobile copy lengths to prevent wording cuts.

Great

Keep it up!

UX Writing

82

/100

Words shape action, and copy can make or break momentum.

UX Writing

Playful, friendly tone aligns with brand voice but occasionally inconsistent phrasing.

check

Fun taglines like 'We'll save you a pineapple cookie' delight users.

xmark

Truncated phrases like 'EATDRINKPINEAPPLI...' feel unfinished.

lightbulb

Review mobile copy lengths to prevent wording cuts.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Cohesive playful design with bold imagery and pineapple motif.

Cohesive playful design with bold imagery and pineapple motif.

check

check

Vibrant hero section and award badge draw attention.

Vibrant hero section and award badge draw attention.

xmark

xmark

Some text overlays lack contrast on busy backgrounds.

Some text overlays lack contrast on busy backgrounds.

lightbulb

lightbulb

Ensure text contrast meets accessibility standards for clarity.

Ensure text contrast meets accessibility standards for clarity.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Cohesive playful design with bold imagery and pineapple motif.

check

Vibrant hero section and award badge draw attention.

xmark

Some text overlays lack contrast on busy backgrounds.

lightbulb

Ensure text contrast meets accessibility standards for clarity.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Scarcity Cues

Add Scarcity Cues

Add Scarcity Cues

Implement limited-time offers or room availability alerts to create urgency and boost bookings.

Implement limited-time offers or room availability alerts to create urgency and boost bookings.

Important

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Reduce top-level menu items and group secondary links to minimize decision fatigue and guide users to booking.

Reduce top-level menu items and group secondary links to minimize decision fatigue and guide users to booking.

Suggestion

Easy fix

Improve Text Contrast

Improve Text Contrast

Improve Text Contrast

Adjust overlay text colors or add semi-transparent backgrounds to ensure readability against busy images.

Adjust overlay text colors or add semi-transparent backgrounds to ensure readability against busy images.

Suggestion

Easy fix

Optimize Copy for Mobile

Optimize Copy for Mobile

Optimize Copy for Mobile

Review and truncate UX copy carefully for smaller screens to avoid cut-off phrases like 'EATDRINKPINEAPPLI…'.

Review and truncate UX copy carefully for smaller screens to avoid cut-off phrases like 'EATDRINKPINEAPPLI…'.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025