Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
22
Website Rank
Playful vibrant site with immersive imagery bold brand voice and clear social proof exploration sections highlight hotels destinations
B+
Conversion Qualification*
#
22
Website Rank
B+
Conversion Qualification*
Playful vibrant site with immersive imagery bold brand voice and clear social proof exploration sections highlight hotels destinations
#
22
Website Rank
Playful vibrant site with immersive imagery bold brand voice and clear social proof exploration sections highlight hotels destinations
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Visually striking hero slider that instantly communicates brand personality
Visually striking hero slider that instantly communicates brand personality
Visually striking hero slider that instantly communicates brand personality
circle-check
circle-check
Consistent playful branding and color palette enhance memorability
Consistent playful branding and color palette enhance memorability
Consistent playful branding and color palette enhance memorability
circle-check
circle-check
Prominent social proof with 50000 5-star reviews builds trust
Prominent social proof with 50000 5-star reviews builds trust
Prominent social proof with 50000 5-star reviews builds trust
circle-check
circle-check
Intuitive content chunks guide users smoothly through site flow
Intuitive content chunks guide users smoothly through site flow
Intuitive content chunks guide users smoothly through site flow
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lack of explicit scarcity or limited-time offers to prompt urgency
Lack of explicit scarcity or limited-time offers to prompt urgency
Lack of explicit scarcity or limited-time offers to prompt urgency
circle-exclamation
circle-exclamation
Date and location pickers may feel cramped on mobile and lack labels
Date and location pickers may feel cramped on mobile and lack labels
Date and location pickers may feel cramped on mobile and lack labels
circle-exclamation
circle-exclamation
No clear room details or pricing above fold for quick assessment
No clear room details or pricing above fold for quick assessment
No clear room details or pricing above fold for quick assessment
circle-exclamation
circle-exclamation
Footer navigation is dense and may overwhelm users with links
Footer navigation is dense and may overwhelm users with links
Footer navigation is dense and may overwhelm users with links
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts well but some elements appear compact on small screens
Responsive layout adapts well but some elements appear compact on small screens
check
check
Mobile displays maintain visual hierarchy and legibility
Mobile displays maintain visual hierarchy and legibility
xmark
xmark
Some buttons and nav links appear too compact for reliable touch
Some buttons and nav links appear too compact for reliable touch
lightbulb
lightbulb
Increase tappable area of interactive elements on small screens
Increase tappable area of interactive elements on small screens
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts well but some elements appear compact on small screens
check
Mobile displays maintain visual hierarchy and legibility
xmark
Some buttons and nav links appear too compact for reliable touch
lightbulb
Increase tappable area of interactive elements on small screens
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Effective social proof yet lacks urgency and scarcity triggers
Effective social proof yet lacks urgency and scarcity triggers
check
check
5-star badge and review count instill confidence in quality
5-star badge and review count instill confidence in quality
xmark
xmark
Absence of countdown timers or limited availability cues
Absence of countdown timers or limited availability cues
lightbulb
lightbulb
Introduce scarcity elements such as limited deals to drive action
Introduce scarcity elements such as limited deals to drive action
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Effective social proof yet lacks urgency and scarcity triggers
check
5-star badge and review count instill confidence in quality
xmark
Absence of countdown timers or limited availability cues
lightbulb
Introduce scarcity elements such as limited deals to drive action
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Strong thematic identity but overall layout follows familiar patterns
Strong thematic identity but overall layout follows familiar patterns
check
check
Unique Naked Experience concept stands out to visitors
Unique Naked Experience concept stands out to visitors
xmark
xmark
Section grid layout feels safe and common for hotel sites
Section grid layout feels safe and common for hotel sites
lightbulb
lightbulb
Experiment with unconventional layouts to surprise users
Experiment with unconventional layouts to surprise users
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Strong thematic identity but overall layout follows familiar patterns
check
Unique Naked Experience concept stands out to visitors
xmark
Section grid layout feels safe and common for hotel sites
lightbulb
Experiment with unconventional layouts to surprise users
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear content structure yet navigation options can overwhelm users
Clear content structure yet navigation options can overwhelm users
check
check
Content sections are well separated aiding quick scanning
Content sections are well separated aiding quick scanning
xmark
xmark
Top level navigation contains too many links causing choice overload
Top level navigation contains too many links causing choice overload
lightbulb
lightbulb
Consider consolidating nav items into streamlined menu structure
Consider consolidating nav items into streamlined menu structure
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear content structure yet navigation options can overwhelm users
check
Content sections are well separated aiding quick scanning
xmark
Top level navigation contains too many links causing choice overload
lightbulb
Consider consolidating nav items into streamlined menu structure
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Witty engaging tone reflects brand personality but booking guidance is subtle
Witty engaging tone reflects brand personality but booking guidance is subtle
check
check
Playful headlines effectively convey the brand voice
Playful headlines effectively convey the brand voice
xmark
xmark
Promotional code information is buried and may be easily overlooked
Promotional code information is buried and may be easily overlooked
lightbulb
lightbulb
Highlight promotional messaging more prominently within page copy
Highlight promotional messaging more prominently within page copy
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Witty engaging tone reflects brand personality but booking guidance is subtle
check
Playful headlines effectively convey the brand voice
xmark
Promotional code information is buried and may be easily overlooked
lightbulb
Highlight promotional messaging more prominently within page copy
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Playful cohesive design with high quality imagery and consistent motif
Playful cohesive design with high quality imagery and consistent motif
check
check
High res images and pineapple motif reinforce brand uniqueness
High res images and pineapple motif reinforce brand uniqueness
xmark
xmark
Some overlay text on images lacks sufficient contrast on varied backgrounds
Some overlay text on images lacks sufficient contrast on varied backgrounds
lightbulb
lightbulb
Ensure text overlays maintain readability across all hero images
Ensure text overlays maintain readability across all hero images
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Playful cohesive design with high quality imagery and consistent motif
check
High res images and pineapple motif reinforce brand uniqueness
xmark
Some overlay text on images lacks sufficient contrast on varied backgrounds
lightbulb
Ensure text overlays maintain readability across all hero images
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add scarcity banners
Add scarcity banners
Add scarcity banners
Display limited time or last room banners on hero area to boost urgency
Display limited time or last room banners on hero area to boost urgency
Important
Moderate fix
Increase mobile tap targets
Increase mobile tap targets
Increase mobile tap targets
Expand hit area of buttons and links to at least 44px for better targeting
Expand hit area of buttons and links to at least 44px for better targeting
Suggestion
Easy fix
Improve overlay contrast
Improve overlay contrast
Improve overlay contrast
Adjust background overlays or apply text shadows to ensure readability on images
Adjust background overlays or apply text shadows to ensure readability on images
Suggestion
Moderate fix
Streamline navigation
Streamline navigation
Streamline navigation
Consolidate related links into dropdowns to reduce decision complexity and clutter
Consolidate related links into dropdowns to reduce decision complexity and clutter
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025