Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
18
Website Rank
Staypineapple’s homepage features playful branding, strong social proof, intuitive hotel exploration, and a bold, cohesive design that embodies its fun, modern identity.
B+
Conversion Qualification*
#
18
Website Rank
B+
Conversion Qualification*
Staypineapple’s homepage features playful branding, strong social proof, intuitive hotel exploration, and a bold, cohesive design that embodies its fun, modern identity.
#
18
Website Rank
Staypineapple’s homepage features playful branding, strong social proof, intuitive hotel exploration, and a bold, cohesive design that embodies its fun, modern identity.
75
75
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
78
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
82
82
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
78
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero imagery with playful pineapple branding
Strong hero imagery with playful pineapple branding
Strong hero imagery with playful pineapple branding
circle-check
circle-check
Prominent social proof section builds trust
Prominent social proof section builds trust
Prominent social proof section builds trust
circle-check
circle-check
Clear hotel exploration cards with vivid photos
Clear hotel exploration cards with vivid photos
Clear hotel exploration cards with vivid photos
circle-check
circle-check
Consistent pineapple motif throughout design
Consistent pineapple motif throughout design
Consistent pineapple motif throughout design
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overcrowded with options
Navigation menu is overcrowded with options
Navigation menu is overcrowded with options
circle-exclamation
circle-exclamation
No visible scarcity or urgency elements
No visible scarcity or urgency elements
No visible scarcity or urgency elements
circle-exclamation
circle-exclamation
Map pins are small and could be overlooked
Map pins are small and could be overlooked
Map pins are small and could be overlooked
circle-exclamation
circle-exclamation
Text overlays on images sometimes reduce readability
Text overlays on images sometimes reduce readability
Text overlays on images sometimes reduce readability
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts well, showing CTAs above fold but some overlays shrink on mobile.
Responsive layout adapts well, showing CTAs above fold but some overlays shrink on mobile.
check
check
Mobile CTAs remain prominent and thumb-friendly.
Mobile CTAs remain prominent and thumb-friendly.
xmark
xmark
Some overlay text gets truncated on smaller screens.
Some overlay text gets truncated on smaller screens.
lightbulb
lightbulb
Test text wrapping across breakpoints to avoid cutoff.
Test text wrapping across breakpoints to avoid cutoff.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts well, showing CTAs above fold but some overlays shrink on mobile.
check
Mobile CTAs remain prominent and thumb-friendly.
xmark
Some overlay text gets truncated on smaller screens.
lightbulb
Test text wrapping across breakpoints to avoid cutoff.
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Strong social proof via review count; lacks urgency and scarcity triggers to drive immediate bookings.
Strong social proof via review count; lacks urgency and scarcity triggers to drive immediate bookings.
check
check
Displaying 50,000 5-star reviews effectively builds credibility.
Displaying 50,000 5-star reviews effectively builds credibility.
xmark
xmark
Absence of limited-time offers reduces conversion impetus.
Absence of limited-time offers reduces conversion impetus.
lightbulb
lightbulb
Introduce countdown timers or low availability alerts to prompt action.
Introduce countdown timers or low availability alerts to prompt action.
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Strong social proof via review count; lacks urgency and scarcity triggers to drive immediate bookings.
check
Displaying 50,000 5-star reviews effectively builds credibility.
xmark
Absence of limited-time offers reduces conversion impetus.
lightbulb
Introduce countdown timers or low availability alerts to prompt action.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
78
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique pineapple theme and playful content set brand apart, though grid items feel standard.
Unique pineapple theme and playful content set brand apart, though grid items feel standard.
check
check
Pineapple motif gives a distinctive, memorable identity.
Pineapple motif gives a distinctive, memorable identity.
xmark
xmark
Feature grid layout mirrors common hotel site patterns.
Feature grid layout mirrors common hotel site patterns.
lightbulb
lightbulb
Inject more bespoke imagery or interactions in feature tiles.
Inject more bespoke imagery or interactions in feature tiles.
Good
Solid start
sparkles
Originality & Creativity
78
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique pineapple theme and playful content set brand apart, though grid items feel standard.
check
Pineapple motif gives a distinctive, memorable identity.
xmark
Feature grid layout mirrors common hotel site patterns.
lightbulb
Inject more bespoke imagery or interactions in feature tiles.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive booking flow and clear CTAs, though nav complexity could overwhelm users.
Intuitive booking flow and clear CTAs, though nav complexity could overwhelm users.
check
check
Booking button stays visible across sections.
Booking button stays visible across sections.
xmark
xmark
Excessive navigation links may cause decision fatigue.
Excessive navigation links may cause decision fatigue.
lightbulb
lightbulb
Consider simplifying nav to highlight primary actions.
Consider simplifying nav to highlight primary actions.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive booking flow and clear CTAs, though nav complexity could overwhelm users.
check
Booking button stays visible across sections.
xmark
Excessive navigation links may cause decision fatigue.
lightbulb
Consider simplifying nav to highlight primary actions.
Great
Great
Keep it up!
Keep it up!
UX Writing
82
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Playful, friendly tone aligns with brand voice but occasionally inconsistent phrasing.
Playful, friendly tone aligns with brand voice but occasionally inconsistent phrasing.
check
check
Fun taglines like 'We'll save you a pineapple cookie' delight users.
Fun taglines like 'We'll save you a pineapple cookie' delight users.
xmark
xmark
Truncated phrases like 'EATDRINKPINEAPPLI...' feel unfinished.
Truncated phrases like 'EATDRINKPINEAPPLI...' feel unfinished.
lightbulb
lightbulb
Review mobile copy lengths to prevent wording cuts.
Review mobile copy lengths to prevent wording cuts.
Great
Keep it up!
UX Writing
82
/100
Words shape action, and copy can make or break momentum.
UX Writing
Playful, friendly tone aligns with brand voice but occasionally inconsistent phrasing.
check
Fun taglines like 'We'll save you a pineapple cookie' delight users.
xmark
Truncated phrases like 'EATDRINKPINEAPPLI...' feel unfinished.
lightbulb
Review mobile copy lengths to prevent wording cuts.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Cohesive playful design with bold imagery and pineapple motif.
Cohesive playful design with bold imagery and pineapple motif.
check
check
Vibrant hero section and award badge draw attention.
Vibrant hero section and award badge draw attention.
xmark
xmark
Some text overlays lack contrast on busy backgrounds.
Some text overlays lack contrast on busy backgrounds.
lightbulb
lightbulb
Ensure text contrast meets accessibility standards for clarity.
Ensure text contrast meets accessibility standards for clarity.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Cohesive playful design with bold imagery and pineapple motif.
check
Vibrant hero section and award badge draw attention.
xmark
Some text overlays lack contrast on busy backgrounds.
lightbulb
Ensure text contrast meets accessibility standards for clarity.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Scarcity Cues
Add Scarcity Cues
Add Scarcity Cues
Implement limited-time offers or room availability alerts to create urgency and boost bookings.
Implement limited-time offers or room availability alerts to create urgency and boost bookings.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Reduce top-level menu items and group secondary links to minimize decision fatigue and guide users to booking.
Reduce top-level menu items and group secondary links to minimize decision fatigue and guide users to booking.
Suggestion
Easy fix
Improve Text Contrast
Improve Text Contrast
Improve Text Contrast
Adjust overlay text colors or add semi-transparent backgrounds to ensure readability against busy images.
Adjust overlay text colors or add semi-transparent backgrounds to ensure readability against busy images.
Suggestion
Easy fix
Optimize Copy for Mobile
Optimize Copy for Mobile
Optimize Copy for Mobile
Review and truncate UX copy carefully for smaller screens to avoid cut-off phrases like 'EATDRINKPINEAPPLI…'.
Review and truncate UX copy carefully for smaller screens to avoid cut-off phrases like 'EATDRINKPINEAPPLI…'.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025