Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

62

Website Rank

Hero image of lodge welcomes visitors, followed by highlighted awards, special offers, amenities, accommodations and property details. Clear CTAs guide booking. Text-heavy layout with strong imagery conveys luxury but could improve information hierarchy.

B

Conversion Qualification*

#

62

Website Rank

B

Conversion Qualification*

Hero image of lodge welcomes visitors, followed by highlighted awards, special offers, amenities, accommodations and property details. Clear CTAs guide booking. Text-heavy layout with strong imagery conveys luxury but could improve information hierarchy.

#

62

Website Rank

Hero image of lodge welcomes visitors, followed by highlighted awards, special offers, amenities, accommodations and property details. Clear CTAs guide booking. Text-heavy layout with strong imagery conveys luxury but could improve information hierarchy.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality imagery enhances luxury feel.

High-quality imagery enhances luxury feel.

High-quality imagery enhances luxury feel.

circle-check

circle-check

Clear, prominent primary CTA in hero section.

Clear, prominent primary CTA in hero section.

Clear, prominent primary CTA in hero section.

circle-check

circle-check

Well-structured special offers with visuals.

Well-structured special offers with visuals.

Well-structured special offers with visuals.

circle-check

circle-check

Consistent typography reinforces brand identity.

Consistent typography reinforces brand identity.

Consistent typography reinforces brand identity.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Excessive text density may overwhelm users.

Excessive text density may overwhelm users.

Excessive text density may overwhelm users.

circle-exclamation

circle-exclamation

Lack of clear room availability info above fold.

Lack of clear room availability info above fold.

Lack of clear room availability info above fold.

circle-exclamation

circle-exclamation

Repetitive 'Learn More' links without context.

Repetitive 'Learn More' links without context.

Repetitive 'Learn More' links without context.

circle-exclamation

circle-exclamation

Map or directions to hotel missing.

Map or directions to hotel missing.

Map or directions to hotel missing.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout adapts images and content but lengthy scroll on mobile.

Responsive layout adapts images and content but lengthy scroll on mobile.

check

check

Images scale well across devices maintaining quality.

Images scale well across devices maintaining quality.

xmark

xmark

Mobile view shows long unbroken text leading to scrolling fatigue.

Mobile view shows long unbroken text leading to scrolling fatigue.

lightbulb

lightbulb

Implement collapsible sections on mobile to improve scannability.

Implement collapsible sections on mobile to improve scannability.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout adapts images and content but lengthy scroll on mobile.

check

Images scale well across devices maintaining quality.

xmark

Mobile view shows long unbroken text leading to scrolling fatigue.

lightbulb

Implement collapsible sections on mobile to improve scannability.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Offers presented clearly but scarcity and social proof underutilized.

Offers presented clearly but scarcity and social proof underutilized.

check

check

Special offers section uses compelling imagery.

Special offers section uses compelling imagery.

xmark

xmark

No real-time availability or countdowns to convey urgency.

No real-time availability or countdowns to convey urgency.

lightbulb

lightbulb

Add limited-time badges or countdown timers to enhance scarcity.

Add limited-time badges or countdown timers to enhance scarcity.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Offers presented clearly but scarcity and social proof underutilized.

check

Special offers section uses compelling imagery.

xmark

No real-time availability or countdowns to convey urgency.

lightbulb

Add limited-time badges or countdown timers to enhance scarcity.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Design follows luxury hotel conventions; limited unique elements may hinder memorability.

Design follows luxury hotel conventions; limited unique elements may hinder memorability.

check

check

European lodge aesthetic feels authentic.

European lodge aesthetic feels authentic.

xmark

xmark

Layout resembles many travel sites without standout features.

Layout resembles many travel sites without standout features.

lightbulb

lightbulb

Introduce interactive elements or unique storytelling to differentiate.

Introduce interactive elements or unique storytelling to differentiate.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Design follows luxury hotel conventions; limited unique elements may hinder memorability.

check

European lodge aesthetic feels authentic.

xmark

Layout resembles many travel sites without standout features.

lightbulb

Introduce interactive elements or unique storytelling to differentiate.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Navigation is familiar, CTAs clear, but decision points overloaded on first view.

Navigation is familiar, CTAs clear, but decision points overloaded on first view.

check

check

Primary 'Book Now' button is easily accessible throughout page.

Primary 'Book Now' button is easily accessible throughout page.

xmark

xmark

Multiple CTAs with similar labels create choice overload.

Multiple CTAs with similar labels create choice overload.

lightbulb

lightbulb

Prioritize top offer and reduce competing CTAs for streamlined decision-making.

Prioritize top offer and reduce competing CTAs for streamlined decision-making.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Navigation is familiar, CTAs clear, but decision points overloaded on first view.

check

Primary 'Book Now' button is easily accessible throughout page.

xmark

Multiple CTAs with similar labels create choice overload.

lightbulb

Prioritize top offer and reduce competing CTAs for streamlined decision-making.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy communicates luxury features, but heavy paragraphs and generic CTAs could be refined.

Copy communicates luxury features, but heavy paragraphs and generic CTAs could be refined.

check

check

Descriptive headings clearly label sections.

Descriptive headings clearly label sections.

xmark

xmark

Generic 'Learn More' CTAs lack specific enticement.

Generic 'Learn More' CTAs lack specific enticement.

lightbulb

lightbulb

Use action-oriented microcopy to clarify each CTA's destination.

Use action-oriented microcopy to clarify each CTA's destination.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy communicates luxury features, but heavy paragraphs and generic CTAs could be refined.

check

Descriptive headings clearly label sections.

xmark

Generic 'Learn More' CTAs lack specific enticement.

lightbulb

Use action-oriented microcopy to clarify each CTA's destination.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant layout with premium images and neutral palette evokes luxury hospitality.

Elegant layout with premium images and neutral palette evokes luxury hospitality.

check

check

Premium photography and consistent color scheme support brand.

Premium photography and consistent color scheme support brand.

xmark

xmark

Text blocks sometimes blend into background, reducing readability.

Text blocks sometimes blend into background, reducing readability.

lightbulb

lightbulb

Increase contrast between text and background for clarity.

Increase contrast between text and background for clarity.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Elegant layout with premium images and neutral palette evokes luxury hospitality.

check

Premium photography and consistent color scheme support brand.

xmark

Text blocks sometimes blend into background, reducing readability.

lightbulb

Increase contrast between text and background for clarity.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Improve Text Contrast

Improve Text Contrast

Improve Text Contrast

Increase contrast between text and background images to improve readability across all devices.

Increase contrast between text and background images to improve readability across all devices.

Suggestion

Moderate fix

Mobile Content Collapsibles

Mobile Content Collapsibles

Mobile Content Collapsibles

Implement accordion components for long text sections on mobile to reduce scrolling and improve scannability.

Implement accordion components for long text sections on mobile to reduce scrolling and improve scannability.

Important

Easy fix

Enhance CTAs with Specific Copy

Enhance CTAs with Specific Copy

Enhance CTAs with Specific Copy

Replace generic 'Learn More' CTAs with descriptive labels that indicate the action or destination.

Replace generic 'Learn More' CTAs with descriptive labels that indicate the action or destination.

Suggestion

Moderate fix

Add Urgency Indicators

Add Urgency Indicators

Add Urgency Indicators

Introduce countdown timers or 'limited availability' badges on special offers to leverage scarcity principle.

Introduce countdown timers or 'limited availability' badges on special offers to leverage scarcity principle.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025