Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
62
Website Rank
Hero image of lodge welcomes visitors, followed by highlighted awards, special offers, amenities, accommodations and property details. Clear CTAs guide booking. Text-heavy layout with strong imagery conveys luxury but could improve information hierarchy.
B
Conversion Qualification*
#
62
Website Rank
B
Conversion Qualification*
Hero image of lodge welcomes visitors, followed by highlighted awards, special offers, amenities, accommodations and property details. Clear CTAs guide booking. Text-heavy layout with strong imagery conveys luxury but could improve information hierarchy.
#
62
Website Rank
Hero image of lodge welcomes visitors, followed by highlighted awards, special offers, amenities, accommodations and property details. Clear CTAs guide booking. Text-heavy layout with strong imagery conveys luxury but could improve information hierarchy.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality imagery enhances luxury feel.
High-quality imagery enhances luxury feel.
High-quality imagery enhances luxury feel.
circle-check
circle-check
Clear, prominent primary CTA in hero section.
Clear, prominent primary CTA in hero section.
Clear, prominent primary CTA in hero section.
circle-check
circle-check
Well-structured special offers with visuals.
Well-structured special offers with visuals.
Well-structured special offers with visuals.
circle-check
circle-check
Consistent typography reinforces brand identity.
Consistent typography reinforces brand identity.
Consistent typography reinforces brand identity.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Excessive text density may overwhelm users.
Excessive text density may overwhelm users.
Excessive text density may overwhelm users.
circle-exclamation
circle-exclamation
Lack of clear room availability info above fold.
Lack of clear room availability info above fold.
Lack of clear room availability info above fold.
circle-exclamation
circle-exclamation
Repetitive 'Learn More' links without context.
Repetitive 'Learn More' links without context.
Repetitive 'Learn More' links without context.
circle-exclamation
circle-exclamation
Map or directions to hotel missing.
Map or directions to hotel missing.
Map or directions to hotel missing.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts images and content but lengthy scroll on mobile.
Responsive layout adapts images and content but lengthy scroll on mobile.
check
check
Images scale well across devices maintaining quality.
Images scale well across devices maintaining quality.
xmark
xmark
Mobile view shows long unbroken text leading to scrolling fatigue.
Mobile view shows long unbroken text leading to scrolling fatigue.
lightbulb
lightbulb
Implement collapsible sections on mobile to improve scannability.
Implement collapsible sections on mobile to improve scannability.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts images and content but lengthy scroll on mobile.
check
Images scale well across devices maintaining quality.
xmark
Mobile view shows long unbroken text leading to scrolling fatigue.
lightbulb
Implement collapsible sections on mobile to improve scannability.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers presented clearly but scarcity and social proof underutilized.
Offers presented clearly but scarcity and social proof underutilized.
check
check
Special offers section uses compelling imagery.
Special offers section uses compelling imagery.
xmark
xmark
No real-time availability or countdowns to convey urgency.
No real-time availability or countdowns to convey urgency.
lightbulb
lightbulb
Add limited-time badges or countdown timers to enhance scarcity.
Add limited-time badges or countdown timers to enhance scarcity.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers presented clearly but scarcity and social proof underutilized.
check
Special offers section uses compelling imagery.
xmark
No real-time availability or countdowns to convey urgency.
lightbulb
Add limited-time badges or countdown timers to enhance scarcity.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design follows luxury hotel conventions; limited unique elements may hinder memorability.
Design follows luxury hotel conventions; limited unique elements may hinder memorability.
check
check
European lodge aesthetic feels authentic.
European lodge aesthetic feels authentic.
xmark
xmark
Layout resembles many travel sites without standout features.
Layout resembles many travel sites without standout features.
lightbulb
lightbulb
Introduce interactive elements or unique storytelling to differentiate.
Introduce interactive elements or unique storytelling to differentiate.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design follows luxury hotel conventions; limited unique elements may hinder memorability.
check
European lodge aesthetic feels authentic.
xmark
Layout resembles many travel sites without standout features.
lightbulb
Introduce interactive elements or unique storytelling to differentiate.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation is familiar, CTAs clear, but decision points overloaded on first view.
Navigation is familiar, CTAs clear, but decision points overloaded on first view.
check
check
Primary 'Book Now' button is easily accessible throughout page.
Primary 'Book Now' button is easily accessible throughout page.
xmark
xmark
Multiple CTAs with similar labels create choice overload.
Multiple CTAs with similar labels create choice overload.
lightbulb
lightbulb
Prioritize top offer and reduce competing CTAs for streamlined decision-making.
Prioritize top offer and reduce competing CTAs for streamlined decision-making.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation is familiar, CTAs clear, but decision points overloaded on first view.
check
Primary 'Book Now' button is easily accessible throughout page.
xmark
Multiple CTAs with similar labels create choice overload.
lightbulb
Prioritize top offer and reduce competing CTAs for streamlined decision-making.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy communicates luxury features, but heavy paragraphs and generic CTAs could be refined.
Copy communicates luxury features, but heavy paragraphs and generic CTAs could be refined.
check
check
Descriptive headings clearly label sections.
Descriptive headings clearly label sections.
xmark
xmark
Generic 'Learn More' CTAs lack specific enticement.
Generic 'Learn More' CTAs lack specific enticement.
lightbulb
lightbulb
Use action-oriented microcopy to clarify each CTA's destination.
Use action-oriented microcopy to clarify each CTA's destination.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy communicates luxury features, but heavy paragraphs and generic CTAs could be refined.
check
Descriptive headings clearly label sections.
xmark
Generic 'Learn More' CTAs lack specific enticement.
lightbulb
Use action-oriented microcopy to clarify each CTA's destination.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant layout with premium images and neutral palette evokes luxury hospitality.
Elegant layout with premium images and neutral palette evokes luxury hospitality.
check
check
Premium photography and consistent color scheme support brand.
Premium photography and consistent color scheme support brand.
xmark
xmark
Text blocks sometimes blend into background, reducing readability.
Text blocks sometimes blend into background, reducing readability.
lightbulb
lightbulb
Increase contrast between text and background for clarity.
Increase contrast between text and background for clarity.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant layout with premium images and neutral palette evokes luxury hospitality.
check
Premium photography and consistent color scheme support brand.
xmark
Text blocks sometimes blend into background, reducing readability.
lightbulb
Increase contrast between text and background for clarity.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve Text Contrast
Improve Text Contrast
Improve Text Contrast
Increase contrast between text and background images to improve readability across all devices.
Increase contrast between text and background images to improve readability across all devices.
Suggestion
Moderate fix
Mobile Content Collapsibles
Mobile Content Collapsibles
Mobile Content Collapsibles
Implement accordion components for long text sections on mobile to reduce scrolling and improve scannability.
Implement accordion components for long text sections on mobile to reduce scrolling and improve scannability.
Important
Easy fix
Enhance CTAs with Specific Copy
Enhance CTAs with Specific Copy
Enhance CTAs with Specific Copy
Replace generic 'Learn More' CTAs with descriptive labels that indicate the action or destination.
Replace generic 'Learn More' CTAs with descriptive labels that indicate the action or destination.
Suggestion
Moderate fix
Add Urgency Indicators
Add Urgency Indicators
Add Urgency Indicators
Introduce countdown timers or 'limited availability' badges on special offers to leverage scarcity principle.
Introduce countdown timers or 'limited availability' badges on special offers to leverage scarcity principle.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025