Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D+

Conversion Qualification*

#

168

Website Rank

The Stoney Creek Hospitality site presents compelling brand storytelling with high-quality imagery and clear sectioning, yet lacks direct booking info and persuasive CTAs to guide visitors toward reservations.

D+

Conversion Qualification*

#

168

Website Rank

D+

Conversion Qualification*

The Stoney Creek Hospitality site presents compelling brand storytelling with high-quality imagery and clear sectioning, yet lacks direct booking info and persuasive CTAs to guide visitors toward reservations.

#

168

Website Rank

The Stoney Creek Hospitality site presents compelling brand storytelling with high-quality imagery and clear sectioning, yet lacks direct booking info and persuasive CTAs to guide visitors toward reservations.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality imagery supports brand storytelling

High-quality imagery supports brand storytelling

High-quality imagery supports brand storytelling

circle-check

circle-check

Clear section chunking eases scanning

Clear section chunking eases scanning

Clear section chunking eases scanning

circle-check

circle-check

Consistent typographic hierarchy adds clarity

Consistent typographic hierarchy adds clarity

Consistent typographic hierarchy adds clarity

circle-check

circle-check

Sticky 'Book Now' CTA ensures easy access

Sticky 'Book Now' CTA ensures easy access

Sticky 'Book Now' CTA ensures easy access

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Overwhelming number of navigation links may confuse users

Overwhelming number of navigation links may confuse users

Overwhelming number of navigation links may confuse users

circle-exclamation

circle-exclamation

Lack of direct room and rate info reduces utility

Lack of direct room and rate info reduces utility

Lack of direct room and rate info reduces utility

circle-exclamation

circle-exclamation

CTAs labelled 'Learn More' lack persuasive phrasing

CTAs labelled 'Learn More' lack persuasive phrasing

CTAs labelled 'Learn More' lack persuasive phrasing

circle-exclamation

circle-exclamation

Absent social proof or testimonials weakens credibility

Absent social proof or testimonials weakens credibility

Absent social proof or testimonials weakens credibility

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout adapts well across breakpoints

Responsive layout adapts well across breakpoints

check

check

Mobile menu and sticky CTA function smoothly

Mobile menu and sticky CTA function smoothly

xmark

xmark

Image grid on smaller screens can appear dense

Image grid on smaller screens can appear dense

lightbulb

lightbulb

Simplify image grid mobile layout to improve legibility

Simplify image grid mobile layout to improve legibility

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout adapts well across breakpoints

check

Mobile menu and sticky CTA function smoothly

xmark

Image grid on smaller screens can appear dense

lightbulb

Simplify image grid mobile layout to improve legibility

Needs work

Needs work

Check insights

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Minimal sales tactics; no scarcity or social proof

Minimal sales tactics; no scarcity or social proof

check

check

Clear 'Book Now' CTA provides direct booking option

Clear 'Book Now' CTA provides direct booking option

xmark

xmark

No urgency drivers or guest reviews to build trust

No urgency drivers or guest reviews to build trust

lightbulb

lightbulb

Add limited-time offers and testimonials for persuasion

Add limited-time offers and testimonials for persuasion

Needs work

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Minimal sales tactics; no scarcity or social proof

check

Clear 'Book Now' CTA provides direct booking option

xmark

No urgency drivers or guest reviews to build trust

lightbulb

Add limited-time offers and testimonials for persuasion

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Familiar layout with tasteful brand touches

Familiar layout with tasteful brand touches

check

check

Mosaic image grid adds visual interest

Mosaic image grid adds visual interest

xmark

xmark

Overall page structure feels conventional

Overall page structure feels conventional

lightbulb

lightbulb

Integrate interactive elements to enhance uniqueness

Integrate interactive elements to enhance uniqueness

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Familiar layout with tasteful brand touches

check

Mosaic image grid adds visual interest

xmark

Overall page structure feels conventional

lightbulb

Integrate interactive elements to enhance uniqueness

Good

Good

Solid start

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear structure but content-heavy and complex

Clear structure but content-heavy and complex

check

check

Sections are well-chunked for scanning

Sections are well-chunked for scanning

xmark

xmark

Excessive navigation options increase cognitive load

Excessive navigation options increase cognitive load

lightbulb

lightbulb

Consolidate menu items to streamline navigation

Consolidate menu items to streamline navigation

Good

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear structure but content-heavy and complex

check

Sections are well-chunked for scanning

xmark

Excessive navigation options increase cognitive load

lightbulb

Consolidate menu items to streamline navigation

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Informative brand storytelling; CTAs could be stronger

Informative brand storytelling; CTAs could be stronger

check

check

Narrative copy creates emotional connection

Narrative copy creates emotional connection

xmark

xmark

Learn More' CTAs lack action-oriented language

Learn More' CTAs lack action-oriented language

lightbulb

lightbulb

Use more compelling CTA copy to drive engagement

Use more compelling CTA copy to drive engagement

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Informative brand storytelling; CTAs could be stronger

check

Narrative copy creates emotional connection

xmark

Learn More' CTAs lack action-oriented language

lightbulb

Use more compelling CTA copy to drive engagement

Good

Good

Solid start

Solid start

70

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant visual design with cohesive imagery and palette

Elegant visual design with cohesive imagery and palette

check

check

Strong use of imagery communicates atmosphere

Strong use of imagery communicates atmosphere

xmark

xmark

Hero section feels sparse and underutilized

Hero section feels sparse and underutilized

lightbulb

lightbulb

Introduce subtle background visuals to enrich hero

Introduce subtle background visuals to enrich hero

swatchbook

Design & Aesthetics

Good

Solid start

70

/100

Elegant visual design with cohesive imagery and palette

check

Strong use of imagery communicates atmosphere

xmark

Hero section feels sparse and underutilized

lightbulb

Introduce subtle background visuals to enrich hero

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Guest Testimonials

Add Guest Testimonials

Add Guest Testimonials

Include real guest reviews with star ratings in prominent position to build trust.

Include real guest reviews with star ratings in prominent position to build trust.

Suggestion

Easy fix

Optimize CTA Wording

Optimize CTA Wording

Optimize CTA Wording

Replace generic 'Learn More' with benefit-driven phrases like 'Explore Wedding Packages' to drive clicks.

Replace generic 'Learn More' with benefit-driven phrases like 'Explore Wedding Packages' to drive clicks.

Important

Moderate fix

Simplify Menu Structure

Simplify Menu Structure

Simplify Menu Structure

Consolidate similar menu items into dropdowns to reduce complexity and improve findability.

Consolidate similar menu items into dropdowns to reduce complexity and improve findability.

Suggestion

Moderate fix

Add Scarcity Offers

Add Scarcity Offers

Add Scarcity Offers

Highlight special rates or limited-time deals to drive urgency and bookings.

Highlight special rates or limited-time deals to drive urgency and bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025