Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D+
Conversion Qualification*
#
168
Website Rank
The Stoney Creek Hospitality site presents compelling brand storytelling with high-quality imagery and clear sectioning, yet lacks direct booking info and persuasive CTAs to guide visitors toward reservations.
D+
Conversion Qualification*
#
168
Website Rank
D+
Conversion Qualification*
The Stoney Creek Hospitality site presents compelling brand storytelling with high-quality imagery and clear sectioning, yet lacks direct booking info and persuasive CTAs to guide visitors toward reservations.
#
168
Website Rank
The Stoney Creek Hospitality site presents compelling brand storytelling with high-quality imagery and clear sectioning, yet lacks direct booking info and persuasive CTAs to guide visitors toward reservations.
80
80
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality imagery supports brand storytelling
High-quality imagery supports brand storytelling
High-quality imagery supports brand storytelling
circle-check
circle-check
Clear section chunking eases scanning
Clear section chunking eases scanning
Clear section chunking eases scanning
circle-check
circle-check
Consistent typographic hierarchy adds clarity
Consistent typographic hierarchy adds clarity
Consistent typographic hierarchy adds clarity
circle-check
circle-check
Sticky 'Book Now' CTA ensures easy access
Sticky 'Book Now' CTA ensures easy access
Sticky 'Book Now' CTA ensures easy access
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Overwhelming number of navigation links may confuse users
Overwhelming number of navigation links may confuse users
Overwhelming number of navigation links may confuse users
circle-exclamation
circle-exclamation
Lack of direct room and rate info reduces utility
Lack of direct room and rate info reduces utility
Lack of direct room and rate info reduces utility
circle-exclamation
circle-exclamation
CTAs labelled 'Learn More' lack persuasive phrasing
CTAs labelled 'Learn More' lack persuasive phrasing
CTAs labelled 'Learn More' lack persuasive phrasing
circle-exclamation
circle-exclamation
Absent social proof or testimonials weakens credibility
Absent social proof or testimonials weakens credibility
Absent social proof or testimonials weakens credibility
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts well across breakpoints
Responsive layout adapts well across breakpoints
check
check
Mobile menu and sticky CTA function smoothly
Mobile menu and sticky CTA function smoothly
xmark
xmark
Image grid on smaller screens can appear dense
Image grid on smaller screens can appear dense
lightbulb
lightbulb
Simplify image grid mobile layout to improve legibility
Simplify image grid mobile layout to improve legibility
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts well across breakpoints
check
Mobile menu and sticky CTA function smoothly
xmark
Image grid on smaller screens can appear dense
lightbulb
Simplify image grid mobile layout to improve legibility
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal sales tactics; no scarcity or social proof
Minimal sales tactics; no scarcity or social proof
check
check
Clear 'Book Now' CTA provides direct booking option
Clear 'Book Now' CTA provides direct booking option
xmark
xmark
No urgency drivers or guest reviews to build trust
No urgency drivers or guest reviews to build trust
lightbulb
lightbulb
Add limited-time offers and testimonials for persuasion
Add limited-time offers and testimonials for persuasion
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal sales tactics; no scarcity or social proof
check
Clear 'Book Now' CTA provides direct booking option
xmark
No urgency drivers or guest reviews to build trust
lightbulb
Add limited-time offers and testimonials for persuasion
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Familiar layout with tasteful brand touches
Familiar layout with tasteful brand touches
check
check
Mosaic image grid adds visual interest
Mosaic image grid adds visual interest
xmark
xmark
Overall page structure feels conventional
Overall page structure feels conventional
lightbulb
lightbulb
Integrate interactive elements to enhance uniqueness
Integrate interactive elements to enhance uniqueness
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Familiar layout with tasteful brand touches
check
Mosaic image grid adds visual interest
xmark
Overall page structure feels conventional
lightbulb
Integrate interactive elements to enhance uniqueness
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear structure but content-heavy and complex
Clear structure but content-heavy and complex
check
check
Sections are well-chunked for scanning
Sections are well-chunked for scanning
xmark
xmark
Excessive navigation options increase cognitive load
Excessive navigation options increase cognitive load
lightbulb
lightbulb
Consolidate menu items to streamline navigation
Consolidate menu items to streamline navigation
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear structure but content-heavy and complex
check
Sections are well-chunked for scanning
xmark
Excessive navigation options increase cognitive load
lightbulb
Consolidate menu items to streamline navigation
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Informative brand storytelling; CTAs could be stronger
Informative brand storytelling; CTAs could be stronger
check
check
Narrative copy creates emotional connection
Narrative copy creates emotional connection
xmark
xmark
Learn More' CTAs lack action-oriented language
Learn More' CTAs lack action-oriented language
lightbulb
lightbulb
Use more compelling CTA copy to drive engagement
Use more compelling CTA copy to drive engagement
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Informative brand storytelling; CTAs could be stronger
check
Narrative copy creates emotional connection
xmark
Learn More' CTAs lack action-oriented language
lightbulb
Use more compelling CTA copy to drive engagement
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant visual design with cohesive imagery and palette
Elegant visual design with cohesive imagery and palette
check
check
Strong use of imagery communicates atmosphere
Strong use of imagery communicates atmosphere
xmark
xmark
Hero section feels sparse and underutilized
Hero section feels sparse and underutilized
lightbulb
lightbulb
Introduce subtle background visuals to enrich hero
Introduce subtle background visuals to enrich hero
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Elegant visual design with cohesive imagery and palette
check
Strong use of imagery communicates atmosphere
xmark
Hero section feels sparse and underutilized
lightbulb
Introduce subtle background visuals to enrich hero
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Guest Testimonials
Add Guest Testimonials
Add Guest Testimonials
Include real guest reviews with star ratings in prominent position to build trust.
Include real guest reviews with star ratings in prominent position to build trust.
Suggestion
Easy fix
Optimize CTA Wording
Optimize CTA Wording
Optimize CTA Wording
Replace generic 'Learn More' with benefit-driven phrases like 'Explore Wedding Packages' to drive clicks.
Replace generic 'Learn More' with benefit-driven phrases like 'Explore Wedding Packages' to drive clicks.
Important
Moderate fix
Simplify Menu Structure
Simplify Menu Structure
Simplify Menu Structure
Consolidate similar menu items into dropdowns to reduce complexity and improve findability.
Consolidate similar menu items into dropdowns to reduce complexity and improve findability.
Suggestion
Moderate fix
Add Scarcity Offers
Add Scarcity Offers
Add Scarcity Offers
Highlight special rates or limited-time deals to drive urgency and bookings.
Highlight special rates or limited-time deals to drive urgency and bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025