Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
120
Website Rank
Homepage highlights brand ethos hotel locations weddings meetings team travel blog and accessible layout
B
Conversion Qualification*
#
120
Website Rank
B
Conversion Qualification*
Homepage highlights brand ethos hotel locations weddings meetings team travel blog and accessible layout
#
120
Website Rank
Homepage highlights brand ethos hotel locations weddings meetings team travel blog and accessible layout
80
80
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong imagery and brand consistency
Strong imagery and brand consistency
Strong imagery and brand consistency
circle-check
circle-check
Clear section links with Learn More CTAs
Clear section links with Learn More CTAs
Clear section links with Learn More CTAs
circle-check
circle-check
Accessible toolbar integration noted
Accessible toolbar integration noted
Accessible toolbar integration noted
circle-check
circle-check
Footer organizes info and policies
Footer organizes info and policies
Footer organizes info and policies
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation links are overwhelming
Navigation links are overwhelming
Navigation links are overwhelming
circle-exclamation
circle-exclamation
No booking form on homepage
No booking form on homepage
No booking form on homepage
circle-exclamation
circle-exclamation
CTAs lack urgency
CTAs lack urgency
CTAs lack urgency
circle-exclamation
circle-exclamation
No social proof or reviews present
No social proof or reviews present
No social proof or reviews present
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Navigation adapts but long lists may require scrolling
Navigation adapts but long lists may require scrolling
check
check
Hamburger menu condenses links on mobile
Hamburger menu condenses links on mobile
xmark
xmark
Text sizes are a bit small on mobile
Text sizes are a bit small on mobile
lightbulb
lightbulb
Prioritize primary CTAs for mobile view
Prioritize primary CTAs for mobile view
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Navigation adapts but long lists may require scrolling
check
Hamburger menu condenses links on mobile
xmark
Text sizes are a bit small on mobile
lightbulb
Prioritize primary CTAs for mobile view
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Lacks scarcity or social proof elements
Lacks scarcity or social proof elements
check
check
Clear presentation of services
Clear presentation of services
xmark
xmark
No reviews or offers to build trust
No reviews or offers to build trust
lightbulb
lightbulb
Incorporate limited time offers or testimonial snippets
Incorporate limited time offers or testimonial snippets
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Lacks scarcity or social proof elements
check
Clear presentation of services
xmark
No reviews or offers to build trust
lightbulb
Incorporate limited time offers or testimonial snippets
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Fit standard hotel template
Fit standard hotel template
check
check
Rustic cabin theme adds character
Rustic cabin theme adds character
xmark
xmark
Layout feels familiar to generic hotel sites
Layout feels familiar to generic hotel sites
lightbulb
lightbulb
Introduce unique brand visuals or stories
Introduce unique brand visuals or stories
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Fit standard hotel template
check
Rustic cabin theme adds character
xmark
Layout feels familiar to generic hotel sites
lightbulb
Introduce unique brand visuals or stories
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Structured but many links may cause choice overload
Structured but many links may cause choice overload
check
check
Chunked sections follow logical grouping
Chunked sections follow logical grouping
xmark
xmark
Excess options violate Hicks Law
Excess options violate Hicks Law
lightbulb
lightbulb
Reduce top level options to primary actions
Reduce top level options to primary actions
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Structured but many links may cause choice overload
check
Chunked sections follow logical grouping
xmark
Excess options violate Hicks Law
lightbulb
Reduce top level options to primary actions
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Labeling is clear but generic
Labeling is clear but generic
check
check
Learn More is a recognizable CTA
Learn More is a recognizable CTA
xmark
xmark
No persuasive microcopy to guide choices
No persuasive microcopy to guide choices
lightbulb
lightbulb
Add benefit oriented copy to CTAs
Add benefit oriented copy to CTAs
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Labeling is clear but generic
check
Learn More is a recognizable CTA
xmark
No persuasive microcopy to guide choices
lightbulb
Add benefit oriented copy to CTAs
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean rustic imagery yet grid feels busy
Clean rustic imagery yet grid feels busy
check
check
Visual style evokes local cabin atmosphere
Visual style evokes local cabin atmosphere
xmark
xmark
Photo grid becomes visually cluttered
Photo grid becomes visually cluttered
lightbulb
lightbulb
Simplify image layout to focus key offerings
Simplify image layout to focus key offerings
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Clean rustic imagery yet grid feels busy
check
Visual style evokes local cabin atmosphere
xmark
Photo grid becomes visually cluttered
lightbulb
Simplify image layout to focus key offerings
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Booking Form
Add Booking Form
Add Booking Form
Embed date and room picker in hero to encourage immediate bookings
Embed date and room picker in hero to encourage immediate bookings
Important
Easy fix
Introduce Social Proof
Introduce Social Proof
Introduce Social Proof
Add guest review snippets or star ratings to build trust and credibility
Add guest review snippets or star ratings to build trust and credibility
Suggestion
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Limit top menu items to core actions and collapse others under a secondary menu
Limit top menu items to core actions and collapse others under a secondary menu
Suggestion
Easy fix
Enhance CTA Copy
Enhance CTA Copy
Enhance CTA Copy
Replace generic Learn More with action oriented text like Book Now Save Today
Replace generic Learn More with action oriented text like Book Now Save Today
RELATED RESOURCES
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025