Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B+

Conversion Qualification*

#

22

Website Rank

Clean elegant hotel landing page highlighting hero intro, featured rooms, dining, experiences, wellness, memberships and awards. Consistent layout and photography deliver a luxury feel, though CTAs and urgency elements could be enhanced.

B+

Conversion Qualification*

#

22

Website Rank

B+

Conversion Qualification*

Clean elegant hotel landing page highlighting hero intro, featured rooms, dining, experiences, wellness, memberships and awards. Consistent layout and photography deliver a luxury feel, though CTAs and urgency elements could be enhanced.

#

22

Website Rank

Clean elegant hotel landing page highlighting hero intro, featured rooms, dining, experiences, wellness, memberships and awards. Consistent layout and photography deliver a luxury feel, though CTAs and urgency elements could be enhanced.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality images showcase rooms elegantly.

High-quality images showcase rooms elegantly.

High-quality images showcase rooms elegantly.

circle-check

circle-check

Clean typography ensures content readability.

Clean typography ensures content readability.

Clean typography ensures content readability.

circle-check

circle-check

Clear section headings guide user through services.

Clear section headings guide user through services.

Clear section headings guide user through services.

circle-check

circle-check

Membership logos add credibility.

Membership logos add credibility.

Membership logos add credibility.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Hero section feels text-heavy with small font.

Hero section feels text-heavy with small font.

Hero section feels text-heavy with small font.

circle-exclamation

circle-exclamation

Cookie consent banner is intrusive.

Cookie consent banner is intrusive.

Cookie consent banner is intrusive.

circle-exclamation

circle-exclamation

Read more CTAs lack context.

Read more CTAs lack context.

Read more CTAs lack context.

circle-exclamation

circle-exclamation

Lack of scarcity elements to drive urgency.

Lack of scarcity elements to drive urgency.

Lack of scarcity elements to drive urgency.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout adapts across devices with a hamburger menu on mobile.

Responsive layout adapts across devices with a hamburger menu on mobile.

check

check

Hamburger menu on mobile preserves screen real estate.

Hamburger menu on mobile preserves screen real estate.

xmark

xmark

Some images appear cropped on smaller screens.

Some images appear cropped on smaller screens.

lightbulb

lightbulb

Test and adjust image scaling to avoid important cut-offs.

Test and adjust image scaling to avoid important cut-offs.

Great

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout adapts across devices with a hamburger menu on mobile.

check

Hamburger menu on mobile preserves screen real estate.

xmark

Some images appear cropped on smaller screens.

lightbulb

Test and adjust image scaling to avoid important cut-offs.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Trust signals present but missing urgency and scarcity tactics.

Trust signals present but missing urgency and scarcity tactics.

check

check

Awards and membership logos build credibility.

Awards and membership logos build credibility.

xmark

xmark

No limited-time offers or room availability counters.

No limited-time offers or room availability counters.

lightbulb

lightbulb

Introduce scarcity cues to motivate immediate booking.

Introduce scarcity cues to motivate immediate booking.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Trust signals present but missing urgency and scarcity tactics.

check

Awards and membership logos build credibility.

xmark

No limited-time offers or room availability counters.

lightbulb

Introduce scarcity cues to motivate immediate booking.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Elegant design but feels template-driven and lacks standout originality.

Elegant design but feels template-driven and lacks standout originality.

check

check

Andean wisdom theme gives cultural context.

Andean wisdom theme gives cultural context.

xmark

xmark

Layout is common among many hotel sites.

Layout is common among many hotel sites.

lightbulb

lightbulb

Incorporate unique cultural motifs to distinguish brand.

Incorporate unique cultural motifs to distinguish brand.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Elegant design but feels template-driven and lacks standout originality.

check

Andean wisdom theme gives cultural context.

xmark

Layout is common among many hotel sites.

lightbulb

Incorporate unique cultural motifs to distinguish brand.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive section flow but generic CTAs and an intrusive banner.

Intuitive section flow but generic CTAs and an intrusive banner.

check

check

Logical grouping of rooms, dining, and spa sections.

Logical grouping of rooms, dining, and spa sections.

xmark

xmark

Cookie banner obstructs key content on load.

Cookie banner obstructs key content on load.

lightbulb

lightbulb

Move or minimize banner to reduce interference with content.

Move or minimize banner to reduce interference with content.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive section flow but generic CTAs and an intrusive banner.

check

Logical grouping of rooms, dining, and spa sections.

xmark

Cookie banner obstructs key content on load.

lightbulb

Move or minimize banner to reduce interference with content.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Brand tone is clear, but CTAs and link labels could be more descriptive.

Brand tone is clear, but CTAs and link labels could be more descriptive.

check

check

Consistent luxury brand voice throughout copy.

Consistent luxury brand voice throughout copy.

xmark

xmark

Generic link labels like 'Read more' reduce clarity.

Generic link labels like 'Read more' reduce clarity.

lightbulb

lightbulb

Use specific, action-oriented CTAs for better guidance.

Use specific, action-oriented CTAs for better guidance.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Brand tone is clear, but CTAs and link labels could be more descriptive.

check

Consistent luxury brand voice throughout copy.

xmark

Generic link labels like 'Read more' reduce clarity.

lightbulb

Use specific, action-oriented CTAs for better guidance.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Professional imagery and consistent styling with an Andean theme.

Professional imagery and consistent styling with an Andean theme.

check

check

High-res photography adds a premium feel.

High-res photography adds a premium feel.

xmark

xmark

Over-reliance on white space makes some sections sparse.

Over-reliance on white space makes some sections sparse.

lightbulb

lightbulb

Balance white space with richer visual details in sparse areas.

Balance white space with richer visual details in sparse areas.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Professional imagery and consistent styling with an Andean theme.

check

High-res photography adds a premium feel.

xmark

Over-reliance on white space makes some sections sparse.

lightbulb

Balance white space with richer visual details in sparse areas.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Implement scarcity messaging

Implement scarcity messaging

Implement scarcity messaging

Add notices like 'Only 2 rooms left at this rate' to create urgency and boost conversions.

Add notices like 'Only 2 rooms left at this rate' to create urgency and boost conversions.

Important

Easy fix

Minimize cookie banner impact

Minimize cookie banner impact

Minimize cookie banner impact

Relocate the cookie consent to a top bar or reduce its size to avoid obstructing content.

Relocate the cookie consent to a top bar or reduce its size to avoid obstructing content.

Suggestion

Easy fix

Refine CTA copy

Refine CTA copy

Refine CTA copy

Replace generic 'Read more' with descriptive CTAs such as 'Explore Deluxe Suite details'.

Replace generic 'Read more' with descriptive CTAs such as 'Explore Deluxe Suite details'.

Suggestion

Moderate fix

Improve mobile image scaling

Improve mobile image scaling

Improve mobile image scaling

Adjust CSS to maintain aspect ratios and ensure images don’t crop key visuals on mobile.

Adjust CSS to maintain aspect ratios and ensure images don’t crop key visuals on mobile.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025