Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
121
Website Rank
Minimal elegant design highlights Andean culture with featured rooms dining spa sections. Lacks strong CTA at top and urgency cues.
B
Conversion Qualification*
#
121
Website Rank
B
Conversion Qualification*
Minimal elegant design highlights Andean culture with featured rooms dining spa sections. Lacks strong CTA at top and urgency cues.
#
121
Website Rank
Minimal elegant design highlights Andean culture with featured rooms dining spa sections. Lacks strong CTA at top and urgency cues.
80
80
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality photography enhances emotional appeal
High quality photography enhances emotional appeal
High quality photography enhances emotional appeal
circle-check
circle-check
Clean layout well organized into clear sections
Clean layout well organized into clear sections
Clean layout well organized into clear sections
circle-check
circle-check
Local cultural theme reflected in imagery
Local cultural theme reflected in imagery
Local cultural theme reflected in imagery
circle-check
circle-check
Membership logos build credibility
Membership logos build credibility
Membership logos build credibility
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero section feels too sparse without key CTA
Hero section feels too sparse without key CTA
Hero section feels too sparse without key CTA
circle-exclamation
circle-exclamation
Generic CTAs repeated reduce engagement
Generic CTAs repeated reduce engagement
Generic CTAs repeated reduce engagement
circle-exclamation
circle-exclamation
Pop up interrupting browsing on load
Pop up interrupting browsing on load
Pop up interrupting browsing on load
circle-exclamation
circle-exclamation
Footer cookie banner overly prominent
Footer cookie banner overly prominent
Footer cookie banner overly prominent
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile adapts well images scale but text blocks feel long
Mobile adapts well images scale but text blocks feel long
check
check
Images resize smoothly on mobile
Images resize smoothly on mobile
xmark
xmark
Text paragraphs create long scroll
Text paragraphs create long scroll
lightbulb
lightbulb
Chunk content into collapsible sections
Chunk content into collapsible sections
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile adapts well images scale but text blocks feel long
check
Images resize smoothly on mobile
xmark
Text paragraphs create long scroll
lightbulb
Chunk content into collapsible sections
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Social proof present but scarcity and urgency missing
Social proof present but scarcity and urgency missing
check
check
Awards and memberships enhance trust
Awards and memberships enhance trust
xmark
xmark
No scarcity messaging to drive action
No scarcity messaging to drive action
lightbulb
lightbulb
Add limited availability notices
Add limited availability notices
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Social proof present but scarcity and urgency missing
check
Awards and memberships enhance trust
xmark
No scarcity messaging to drive action
lightbulb
Add limited availability notices
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Reflects local culture but layout is common hotel template
Reflects local culture but layout is common hotel template
check
check
Andean theme provides unique touch
Andean theme provides unique touch
xmark
xmark
Lacks innovative interactive features
Lacks innovative interactive features
lightbulb
lightbulb
Incorporate dynamic cultural elements
Incorporate dynamic cultural elements
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Reflects local culture but layout is common hotel template
check
Andean theme provides unique touch
xmark
Lacks innovative interactive features
lightbulb
Incorporate dynamic cultural elements
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Standard structure user friendly but navigation and CTAs need emphasis
Standard structure user friendly but navigation and CTAs need emphasis
check
check
Familiar layout reduces learning curve
Familiar layout reduces learning curve
xmark
xmark
No primary CTA visible at top
No primary CTA visible at top
lightbulb
lightbulb
Elevate booking CTA above fold
Elevate booking CTA above fold
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Standard structure user friendly but navigation and CTAs need emphasis
check
Familiar layout reduces learning curve
xmark
No primary CTA visible at top
lightbulb
Elevate booking CTA above fold
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clear headings but CTAs generic and lack persuasion
Clear headings but CTAs generic and lack persuasion
check
check
Headings communicate key offers
Headings communicate key offers
xmark
xmark
Read more buttons not descriptive
Read more buttons not descriptive
lightbulb
lightbulb
Use action oriented descriptive CTA copy
Use action oriented descriptive CTA copy
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clear headings but CTAs generic and lack persuasion
check
Headings communicate key offers
xmark
Read more buttons not descriptive
lightbulb
Use action oriented descriptive CTA copy
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Layout is clean professional and leverages strong imagery
Layout is clean professional and leverages strong imagery
check
check
Quality photography brings authenticity
Quality photography brings authenticity
xmark
xmark
Hero area lacks focal CTA
Hero area lacks focal CTA
lightbulb
lightbulb
Introduce visual cues to guide user focus
Introduce visual cues to guide user focus
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Layout is clean professional and leverages strong imagery
check
Quality photography brings authenticity
xmark
Hero area lacks focal CTA
lightbulb
Introduce visual cues to guide user focus
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Prominent Book CTA
Add Prominent Book CTA
Add Prominent Book CTA
Place a bold booking button in hero area for immediate action
Place a bold booking button in hero area for immediate action
Important
Moderate fix
Introduce Scarcity Cues
Introduce Scarcity Cues
Introduce Scarcity Cues
Display remaining room availability or limited time offers to boost urgency
Display remaining room availability or limited time offers to boost urgency
Suggestion
Easy fix
Enhance CTA Copy
Enhance CTA Copy
Enhance CTA Copy
Replace generic read more with descriptive action oriented text for clarity
Replace generic read more with descriptive action oriented text for clarity
Suggestion
Moderate fix
Optimize Content Chunking
Optimize Content Chunking
Optimize Content Chunking
Use accordions or tabs to shorten long text sections on mobile
Use accordions or tabs to shorten long text sections on mobile
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025