Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
22
Website Rank
Clean elegant hotel landing page highlighting hero intro, featured rooms, dining, experiences, wellness, memberships and awards. Consistent layout and photography deliver a luxury feel, though CTAs and urgency elements could be enhanced.
B+
Conversion Qualification*
#
22
Website Rank
B+
Conversion Qualification*
Clean elegant hotel landing page highlighting hero intro, featured rooms, dining, experiences, wellness, memberships and awards. Consistent layout and photography deliver a luxury feel, though CTAs and urgency elements could be enhanced.
#
22
Website Rank
Clean elegant hotel landing page highlighting hero intro, featured rooms, dining, experiences, wellness, memberships and awards. Consistent layout and photography deliver a luxury feel, though CTAs and urgency elements could be enhanced.
85
85
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality images showcase rooms elegantly.
High-quality images showcase rooms elegantly.
High-quality images showcase rooms elegantly.
circle-check
circle-check
Clean typography ensures content readability.
Clean typography ensures content readability.
Clean typography ensures content readability.
circle-check
circle-check
Clear section headings guide user through services.
Clear section headings guide user through services.
Clear section headings guide user through services.
circle-check
circle-check
Membership logos add credibility.
Membership logos add credibility.
Membership logos add credibility.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero section feels text-heavy with small font.
Hero section feels text-heavy with small font.
Hero section feels text-heavy with small font.
circle-exclamation
circle-exclamation
Cookie consent banner is intrusive.
Cookie consent banner is intrusive.
Cookie consent banner is intrusive.
circle-exclamation
circle-exclamation
Read more CTAs lack context.
Read more CTAs lack context.
Read more CTAs lack context.
circle-exclamation
circle-exclamation
Lack of scarcity elements to drive urgency.
Lack of scarcity elements to drive urgency.
Lack of scarcity elements to drive urgency.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts across devices with a hamburger menu on mobile.
Responsive layout adapts across devices with a hamburger menu on mobile.
check
check
Hamburger menu on mobile preserves screen real estate.
Hamburger menu on mobile preserves screen real estate.
xmark
xmark
Some images appear cropped on smaller screens.
Some images appear cropped on smaller screens.
lightbulb
lightbulb
Test and adjust image scaling to avoid important cut-offs.
Test and adjust image scaling to avoid important cut-offs.
Great
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts across devices with a hamburger menu on mobile.
check
Hamburger menu on mobile preserves screen real estate.
xmark
Some images appear cropped on smaller screens.
lightbulb
Test and adjust image scaling to avoid important cut-offs.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Trust signals present but missing urgency and scarcity tactics.
Trust signals present but missing urgency and scarcity tactics.
check
check
Awards and membership logos build credibility.
Awards and membership logos build credibility.
xmark
xmark
No limited-time offers or room availability counters.
No limited-time offers or room availability counters.
lightbulb
lightbulb
Introduce scarcity cues to motivate immediate booking.
Introduce scarcity cues to motivate immediate booking.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Trust signals present but missing urgency and scarcity tactics.
check
Awards and membership logos build credibility.
xmark
No limited-time offers or room availability counters.
lightbulb
Introduce scarcity cues to motivate immediate booking.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Elegant design but feels template-driven and lacks standout originality.
Elegant design but feels template-driven and lacks standout originality.
check
check
Andean wisdom theme gives cultural context.
Andean wisdom theme gives cultural context.
xmark
xmark
Layout is common among many hotel sites.
Layout is common among many hotel sites.
lightbulb
lightbulb
Incorporate unique cultural motifs to distinguish brand.
Incorporate unique cultural motifs to distinguish brand.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Elegant design but feels template-driven and lacks standout originality.
check
Andean wisdom theme gives cultural context.
xmark
Layout is common among many hotel sites.
lightbulb
Incorporate unique cultural motifs to distinguish brand.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive section flow but generic CTAs and an intrusive banner.
Intuitive section flow but generic CTAs and an intrusive banner.
check
check
Logical grouping of rooms, dining, and spa sections.
Logical grouping of rooms, dining, and spa sections.
xmark
xmark
Cookie banner obstructs key content on load.
Cookie banner obstructs key content on load.
lightbulb
lightbulb
Move or minimize banner to reduce interference with content.
Move or minimize banner to reduce interference with content.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive section flow but generic CTAs and an intrusive banner.
check
Logical grouping of rooms, dining, and spa sections.
xmark
Cookie banner obstructs key content on load.
lightbulb
Move or minimize banner to reduce interference with content.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Brand tone is clear, but CTAs and link labels could be more descriptive.
Brand tone is clear, but CTAs and link labels could be more descriptive.
check
check
Consistent luxury brand voice throughout copy.
Consistent luxury brand voice throughout copy.
xmark
xmark
Generic link labels like 'Read more' reduce clarity.
Generic link labels like 'Read more' reduce clarity.
lightbulb
lightbulb
Use specific, action-oriented CTAs for better guidance.
Use specific, action-oriented CTAs for better guidance.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Brand tone is clear, but CTAs and link labels could be more descriptive.
check
Consistent luxury brand voice throughout copy.
xmark
Generic link labels like 'Read more' reduce clarity.
lightbulb
Use specific, action-oriented CTAs for better guidance.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Professional imagery and consistent styling with an Andean theme.
Professional imagery and consistent styling with an Andean theme.
check
check
High-res photography adds a premium feel.
High-res photography adds a premium feel.
xmark
xmark
Over-reliance on white space makes some sections sparse.
Over-reliance on white space makes some sections sparse.
lightbulb
lightbulb
Balance white space with richer visual details in sparse areas.
Balance white space with richer visual details in sparse areas.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Professional imagery and consistent styling with an Andean theme.
check
High-res photography adds a premium feel.
xmark
Over-reliance on white space makes some sections sparse.
lightbulb
Balance white space with richer visual details in sparse areas.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Implement scarcity messaging
Implement scarcity messaging
Implement scarcity messaging
Add notices like 'Only 2 rooms left at this rate' to create urgency and boost conversions.
Add notices like 'Only 2 rooms left at this rate' to create urgency and boost conversions.
Important
Easy fix
Minimize cookie banner impact
Minimize cookie banner impact
Minimize cookie banner impact
Relocate the cookie consent to a top bar or reduce its size to avoid obstructing content.
Relocate the cookie consent to a top bar or reduce its size to avoid obstructing content.
Suggestion
Easy fix
Refine CTA copy
Refine CTA copy
Refine CTA copy
Replace generic 'Read more' with descriptive CTAs such as 'Explore Deluxe Suite details'.
Replace generic 'Read more' with descriptive CTAs such as 'Explore Deluxe Suite details'.
Suggestion
Moderate fix
Improve mobile image scaling
Improve mobile image scaling
Improve mobile image scaling
Adjust CSS to maintain aspect ratios and ensure images don’t crop key visuals on mobile.
Adjust CSS to maintain aspect ratios and ensure images don’t crop key visuals on mobile.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025