Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
148
Website Rank
Summit Hotel Properties investor site highlights corporate values, stats, and investor resources in a modern, clean layout across devices.
C
Conversion Qualification*
#
148
Website Rank
C
Conversion Qualification*
Summit Hotel Properties investor site highlights corporate values, stats, and investor resources in a modern, clean layout across devices.
#
148
Website Rank
Summit Hotel Properties investor site highlights corporate values, stats, and investor resources in a modern, clean layout across devices.
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong, modern hero imagery
Strong, modern hero imagery
Strong, modern hero imagery
circle-check
circle-check
Clear core values highlight
Clear core values highlight
Clear core values highlight
circle-check
circle-check
Clean minimalist layout
Clean minimalist layout
Clean minimalist layout
circle-check
circle-check
Effective presentation of portfolio stats
Effective presentation of portfolio stats
Effective presentation of portfolio stats
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No primary call to action in hero section
No primary call to action in hero section
No primary call to action in hero section
circle-exclamation
circle-exclamation
Generic stock images reduce brand personality
Generic stock images reduce brand personality
Generic stock images reduce brand personality
circle-exclamation
circle-exclamation
Lacks social proof elements
Lacks social proof elements
Lacks social proof elements
circle-exclamation
circle-exclamation
Cookie banner covers content on load
Cookie banner covers content on load
Cookie banner covers content on load
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts well with clear navigation on all devices
Responsive layout adapts well with clear navigation on all devices
check
check
Navigation collapses effectively on mobile
Navigation collapses effectively on mobile
xmark
xmark
Stats text is small and hard to read on phones
Stats text is small and hard to read on phones
lightbulb
lightbulb
Adjust font sizes to maintain legibility on small screens
Adjust font sizes to maintain legibility on small screens
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts well with clear navigation on all devices
check
Navigation collapses effectively on mobile
xmark
Stats text is small and hard to read on phones
lightbulb
Adjust font sizes to maintain legibility on small screens
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Strong credibility stats but lacks scarcity or social proof
Strong credibility stats but lacks scarcity or social proof
check
check
Assets statistics build trust
Assets statistics build trust
xmark
xmark
No testimonials or investor endorsements present
No testimonials or investor endorsements present
lightbulb
lightbulb
Add investor quotes or partner logos to boost credibility
Add investor quotes or partner logos to boost credibility
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Strong credibility stats but lacks scarcity or social proof
check
Assets statistics build trust
xmark
No testimonials or investor endorsements present
lightbulb
Add investor quotes or partner logos to boost credibility
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard corporate template with limited unique elements
Standard corporate template with limited unique elements
check
check
Values icons add a visual touch
Values icons add a visual touch
xmark
xmark
Layout feels predictable and lacks surprise
Layout feels predictable and lacks surprise
lightbulb
lightbulb
Incorporate interactive storytelling or custom graphics
Incorporate interactive storytelling or custom graphics
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard corporate template with limited unique elements
check
Values icons add a visual touch
xmark
Layout feels predictable and lacks surprise
lightbulb
Incorporate interactive storytelling or custom graphics
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Logical section order improves scanability but lacks interactive guidance
Logical section order improves scanability but lacks interactive guidance
check
check
Section headings are clear and informative
Section headings are clear and informative
xmark
xmark
No breadcrumb or progress indicators for investor materials
No breadcrumb or progress indicators for investor materials
lightbulb
lightbulb
Add visual cues to guide users through key sections
Add visual cues to guide users through key sections
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Logical section order improves scanability but lacks interactive guidance
check
Section headings are clear and informative
xmark
No breadcrumb or progress indicators for investor materials
lightbulb
Add visual cues to guide users through key sections
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise core value copy, but CTAs lack specificity
Concise core value copy, but CTAs lack specificity
check
check
Core value statements are brief and clear
Core value statements are brief and clear
xmark
xmark
Generic “Learn More” CTAs provide little context
Generic “Learn More” CTAs provide little context
lightbulb
lightbulb
Revise CTA text to describe the destination or action
Revise CTA text to describe the destination or action
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise core value copy, but CTAs lack specificity
check
Core value statements are brief and clear
xmark
Generic “Learn More” CTAs provide little context
lightbulb
Revise CTA text to describe the destination or action
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean modern look with consistent branding but feels generic
Clean modern look with consistent branding but feels generic
check
check
Great use of white space and consistent color palette
Great use of white space and consistent color palette
xmark
xmark
Visual style feels repetitive across sections
Visual style feels repetitive across sections
lightbulb
lightbulb
Introduce unique brand visuals to stand out
Introduce unique brand visuals to stand out
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Clean modern look with consistent branding but feels generic
check
Great use of white space and consistent color palette
xmark
Visual style feels repetitive across sections
lightbulb
Introduce unique brand visuals to stand out
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Clarify CTA Copy
Clarify CTA Copy
Clarify CTA Copy
Change generic “Learn More” to specific CTAs like “View Annual Report” to increase clarity
Change generic “Learn More” to specific CTAs like “View Annual Report” to increase clarity
Important
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Include investor testimonials or recognizable partner logos to build trust and credibility
Include investor testimonials or recognizable partner logos to build trust and credibility
Suggestion
Easy fix
Optimize Mobile Typography
Optimize Mobile Typography
Optimize Mobile Typography
Increase font sizes and adjust spacing on mobile for better readability and accessibility
Increase font sizes and adjust spacing on mobile for better readability and accessibility
Suggestion
Moderate fix
Enhance Visual Distinctiveness
Enhance Visual Distinctiveness
Enhance Visual Distinctiveness
Use custom photography or illustrations that reflect the brand’s unique identity
Use custom photography or illustrations that reflect the brand’s unique identity
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025