Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

148

Website Rank

Summit Hotel Properties investor site highlights corporate values, stats, and investor resources in a modern, clean layout across devices.

C

Conversion Qualification*

#

148

Website Rank

C

Conversion Qualification*

Summit Hotel Properties investor site highlights corporate values, stats, and investor resources in a modern, clean layout across devices.

#

148

Website Rank

Summit Hotel Properties investor site highlights corporate values, stats, and investor resources in a modern, clean layout across devices.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong, modern hero imagery

Strong, modern hero imagery

Strong, modern hero imagery

circle-check

circle-check

Clear core values highlight

Clear core values highlight

Clear core values highlight

circle-check

circle-check

Clean minimalist layout

Clean minimalist layout

Clean minimalist layout

circle-check

circle-check

Effective presentation of portfolio stats

Effective presentation of portfolio stats

Effective presentation of portfolio stats

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No primary call to action in hero section

No primary call to action in hero section

No primary call to action in hero section

circle-exclamation

circle-exclamation

Generic stock images reduce brand personality

Generic stock images reduce brand personality

Generic stock images reduce brand personality

circle-exclamation

circle-exclamation

Lacks social proof elements

Lacks social proof elements

Lacks social proof elements

circle-exclamation

circle-exclamation

Cookie banner covers content on load

Cookie banner covers content on load

Cookie banner covers content on load

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout adapts well with clear navigation on all devices

Responsive layout adapts well with clear navigation on all devices

check

check

Navigation collapses effectively on mobile

Navigation collapses effectively on mobile

xmark

xmark

Stats text is small and hard to read on phones

Stats text is small and hard to read on phones

lightbulb

lightbulb

Adjust font sizes to maintain legibility on small screens

Adjust font sizes to maintain legibility on small screens

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout adapts well with clear navigation on all devices

check

Navigation collapses effectively on mobile

xmark

Stats text is small and hard to read on phones

lightbulb

Adjust font sizes to maintain legibility on small screens

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Strong credibility stats but lacks scarcity or social proof

Strong credibility stats but lacks scarcity or social proof

check

check

Assets statistics build trust

Assets statistics build trust

xmark

xmark

No testimonials or investor endorsements present

No testimonials or investor endorsements present

lightbulb

lightbulb

Add investor quotes or partner logos to boost credibility

Add investor quotes or partner logos to boost credibility

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Strong credibility stats but lacks scarcity or social proof

check

Assets statistics build trust

xmark

No testimonials or investor endorsements present

lightbulb

Add investor quotes or partner logos to boost credibility

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard corporate template with limited unique elements

Standard corporate template with limited unique elements

check

check

Values icons add a visual touch

Values icons add a visual touch

xmark

xmark

Layout feels predictable and lacks surprise

Layout feels predictable and lacks surprise

lightbulb

lightbulb

Incorporate interactive storytelling or custom graphics

Incorporate interactive storytelling or custom graphics

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard corporate template with limited unique elements

check

Values icons add a visual touch

xmark

Layout feels predictable and lacks surprise

lightbulb

Incorporate interactive storytelling or custom graphics

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Logical section order improves scanability but lacks interactive guidance

Logical section order improves scanability but lacks interactive guidance

check

check

Section headings are clear and informative

Section headings are clear and informative

xmark

xmark

No breadcrumb or progress indicators for investor materials

No breadcrumb or progress indicators for investor materials

lightbulb

lightbulb

Add visual cues to guide users through key sections

Add visual cues to guide users through key sections

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Logical section order improves scanability but lacks interactive guidance

check

Section headings are clear and informative

xmark

No breadcrumb or progress indicators for investor materials

lightbulb

Add visual cues to guide users through key sections

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise core value copy, but CTAs lack specificity

Concise core value copy, but CTAs lack specificity

check

check

Core value statements are brief and clear

Core value statements are brief and clear

xmark

xmark

Generic “Learn More” CTAs provide little context

Generic “Learn More” CTAs provide little context

lightbulb

lightbulb

Revise CTA text to describe the destination or action

Revise CTA text to describe the destination or action

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise core value copy, but CTAs lack specificity

check

Core value statements are brief and clear

xmark

Generic “Learn More” CTAs provide little context

lightbulb

Revise CTA text to describe the destination or action

Good

Good

Solid start

Solid start

70

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean modern look with consistent branding but feels generic

Clean modern look with consistent branding but feels generic

check

check

Great use of white space and consistent color palette

Great use of white space and consistent color palette

xmark

xmark

Visual style feels repetitive across sections

Visual style feels repetitive across sections

lightbulb

lightbulb

Introduce unique brand visuals to stand out

Introduce unique brand visuals to stand out

swatchbook

Design & Aesthetics

Good

Solid start

70

/100

Clean modern look with consistent branding but feels generic

check

Great use of white space and consistent color palette

xmark

Visual style feels repetitive across sections

lightbulb

Introduce unique brand visuals to stand out

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Clarify CTA Copy

Clarify CTA Copy

Clarify CTA Copy

Change generic “Learn More” to specific CTAs like “View Annual Report” to increase clarity

Change generic “Learn More” to specific CTAs like “View Annual Report” to increase clarity

Important

Moderate fix

Add Social Proof

Add Social Proof

Add Social Proof

Include investor testimonials or recognizable partner logos to build trust and credibility

Include investor testimonials or recognizable partner logos to build trust and credibility

Suggestion

Easy fix

Optimize Mobile Typography

Optimize Mobile Typography

Optimize Mobile Typography

Increase font sizes and adjust spacing on mobile for better readability and accessibility

Increase font sizes and adjust spacing on mobile for better readability and accessibility

Suggestion

Moderate fix

Enhance Visual Distinctiveness

Enhance Visual Distinctiveness

Enhance Visual Distinctiveness

Use custom photography or illustrations that reflect the brand’s unique identity

Use custom photography or illustrations that reflect the brand’s unique identity

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025