Summit Hotel Properties
Summit Hotel Properties
Summit Hotel Properties
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Summit Hotel Properties
Summit Hotel Properties
Summit Hotel Properties
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
148
148
out of 183 websites
out of 183 websites
67.75
67.75
67.75
/100
/100
/100
You ranked
out of 183 websites
148
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Navigation collapses effectively on mobile
Navigation collapses effectively on mobile
Navigation collapses effectively on mobile
xmark
xmark
What you can improve
Stats text is small and hard to read on phones
Stats text is small and hard to read on phones
Stats text is small and hard to read on phones
lightbulb
lightbulb
Quick insight
Adjust font sizes to maintain legibility on small screens
Adjust font sizes to maintain legibility on small screens
Adjust font sizes to maintain legibility on small screens
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
50
50
50
/100
/100
/100
check
check
What you nailed
Assets statistics build trust
Assets statistics build trust
Assets statistics build trust
xmark
xmark
What you can improve
No testimonials or investor endorsements present
No testimonials or investor endorsements present
No testimonials or investor endorsements present
lightbulb
lightbulb
Quick insight
Add investor quotes or partner logos to boost credibility
Add investor quotes or partner logos to boost credibility
Add investor quotes or partner logos to boost credibility
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Section headings are clear and informative
Section headings are clear and informative
Section headings are clear and informative
xmark
xmark
What you can improve
No breadcrumb or progress indicators for investor materials
No breadcrumb or progress indicators for investor materials
No breadcrumb or progress indicators for investor materials
lightbulb
lightbulb
Quick insight
Add visual cues to guide users through key sections
Add visual cues to guide users through key sections
Add visual cues to guide users through key sections
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
65
65
65
/100
/100
/100
check
check
What you nailed
Core value statements are brief and clear
Core value statements are brief and clear
Core value statements are brief and clear
xmark
xmark
What you can improve
Generic “Learn More” CTAs provide little context
Generic “Learn More” CTAs provide little context
Generic “Learn More” CTAs provide little context
lightbulb
lightbulb
Quick insight
Revise CTA text to describe the destination or action
Revise CTA text to describe the destination or action
Revise CTA text to describe the destination or action
Good
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
70
70
70
/100
/100
/100
check
check
What you nailed
Great use of white space and consistent color palette
Great use of white space and consistent color palette
Great use of white space and consistent color palette
xmark
xmark
What you can improve
Visual style feels repetitive across sections
Visual style feels repetitive across sections
Visual style feels repetitive across sections
lightbulb
lightbulb
Quick insight
Introduce unique brand visuals to stand out
Introduce unique brand visuals to stand out
Introduce unique brand visuals to stand out
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
Values icons add a visual touch
Values icons add a visual touch
Values icons add a visual touch
xmark
xmark
What you can improve
Layout feels predictable and lacks surprise
Layout feels predictable and lacks surprise
Layout feels predictable and lacks surprise
lightbulb
lightbulb
Quick insight
Incorporate interactive storytelling or custom graphics
Incorporate interactive storytelling or custom graphics
Incorporate interactive storytelling or custom graphics
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Clarify CTA Copy
Change generic “Learn More” to specific CTAs like “View Annual Report” to increase clarity
Important
Moderate fix
Add Social Proof
Include investor testimonials or recognizable partner logos to build trust and credibility
Important
Easy fix
Clarify CTA Copy
Change generic “Learn More” to specific CTAs like “View Annual Report” to increase clarity
Important
Moderate fix
Add Social Proof
Include investor testimonials or recognizable partner logos to build trust and credibility
Suggestion
Easy fix
Optimize Mobile Typography
Increase font sizes and adjust spacing on mobile for better readability and accessibility
Suggestion
Moderate fix
Enhance Visual Distinctiveness
Use custom photography or illustrations that reflect the brand’s unique identity
Suggestion
Easy fix
Optimize Mobile Typography
Increase font sizes and adjust spacing on mobile for better readability and accessibility
Suggestion
Moderate fix
Enhance Visual Distinctiveness
Use custom photography or illustrations that reflect the brand’s unique identity
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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