Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
87
Website Rank
Corporate investor focused landing page with strong core value display nice imagery but limited interactive content
B
Conversion Qualification*
#
87
Website Rank
B
Conversion Qualification*
Corporate investor focused landing page with strong core value display nice imagery but limited interactive content
#
87
Website Rank
Corporate investor focused landing page with strong core value display nice imagery but limited interactive content
82
82
/100
/100
Responsive Design
Responsive Design
54
54
/100
/100
influence principles
influence principles
66
/100
Originality & creativity
72
72
/100
/100
User Experience (UX)
User Experience (UX)
74
74
/100
/100
uX writing
uX writing
78
78
/100
/100
Design & Aesthetics
Design & Aesthetics
66
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong visual imagery in hero section
Strong visual imagery in hero section
Strong visual imagery in hero section
circle-check
circle-check
Clear presentation of core values
Clear presentation of core values
Clear presentation of core values
circle-check
circle-check
Numbers highlight portfolio strength
Numbers highlight portfolio strength
Numbers highlight portfolio strength
circle-check
circle-check
Consistent branding across sections
Consistent branding across sections
Consistent branding across sections
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lacks dynamic call to action above fold
Lacks dynamic call to action above fold
Lacks dynamic call to action above fold
circle-exclamation
circle-exclamation
Navigation menu is text heavy
Navigation menu is text heavy
Navigation menu is text heavy
circle-exclamation
circle-exclamation
Hero text sometimes overlaps images reducing legibility
Hero text sometimes overlaps images reducing legibility
Hero text sometimes overlaps images reducing legibility
circle-exclamation
circle-exclamation
Investor links lack visual hierarchy
Investor links lack visual hierarchy
Investor links lack visual hierarchy
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
82
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site adapts well across breakpoints with visible hamburger and reflowed layout
Site adapts well across breakpoints with visible hamburger and reflowed layout
check
check
Mobile menu condenses navigation into a neat hamburger
Mobile menu condenses navigation into a neat hamburger
xmark
xmark
Some text blocks feel too narrow on small screens
Some text blocks feel too narrow on small screens
lightbulb
lightbulb
Adjust padding on text containers for small viewports
Adjust padding on text containers for small viewports
Great
Keep it up!
mobile
Responsive Design
82
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site adapts well across breakpoints with visible hamburger and reflowed layout
check
Mobile menu condenses navigation into a neat hamburger
xmark
Some text blocks feel too narrow on small screens
lightbulb
Adjust padding on text containers for small viewports
Needs work
Needs work
Check insights
Check insights
Influence Principles
54
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Contains social proof numbers but lacks urgency or scarcity cues
Contains social proof numbers but lacks urgency or scarcity cues
check
check
Portfolio statistics provide credibility
Portfolio statistics provide credibility
xmark
xmark
No limited time offers or investment triggers
No limited time offers or investment triggers
lightbulb
lightbulb
Introduce time bound financial highlights to drive action
Introduce time bound financial highlights to drive action
Needs work
Check insights
Influence Principles
54
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Contains social proof numbers but lacks urgency or scarcity cues
check
Portfolio statistics provide credibility
xmark
No limited time offers or investment triggers
lightbulb
Introduce time bound financial highlights to drive action
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
66
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard corporate design with limited unique elements
Standard corporate design with limited unique elements
check
check
Color accent icons add a custom feel
Color accent icons add a custom feel
xmark
xmark
Section transitions are predictable and typical
Section transitions are predictable and typical
lightbulb
lightbulb
Incorporate subtle animations to differentiate sections
Incorporate subtle animations to differentiate sections
Good
Solid start
sparkles
Originality & Creativity
66
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard corporate design with limited unique elements
check
Color accent icons add a custom feel
xmark
Section transitions are predictable and typical
lightbulb
Incorporate subtle animations to differentiate sections
Good
Good
Solid start
Solid start
browser
User Experience (UX)
72
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Simple structure guides investor focus but lacks interactive guidance
Simple structure guides investor focus but lacks interactive guidance
check
check
Core value section is easy to scan
Core value section is easy to scan
xmark
xmark
Scrolling feels long before actionable elements
Scrolling feels long before actionable elements
lightbulb
lightbulb
Add sticky CTA to shorten path to investor materials
Add sticky CTA to shorten path to investor materials
Good
Solid start
browser
User Experience (UX)
72
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Simple structure guides investor focus but lacks interactive guidance
check
Core value section is easy to scan
xmark
Scrolling feels long before actionable elements
lightbulb
Add sticky CTA to shorten path to investor materials
Good
Good
Solid start
Solid start
UX Writing
74
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Messaging is clear concise and aligned with investor needs
Messaging is clear concise and aligned with investor needs
check
check
Headlines use consistent tone and clear language
Headlines use consistent tone and clear language
xmark
xmark
Body text is dense and may deter quick reading
Body text is dense and may deter quick reading
lightbulb
lightbulb
Introduce bullet lists to break up large paragraphs
Introduce bullet lists to break up large paragraphs
Good
Solid start
UX Writing
74
/100
Words shape action, and copy can make or break momentum.
UX Writing
Messaging is clear concise and aligned with investor needs
check
Headlines use consistent tone and clear language
xmark
Body text is dense and may deter quick reading
lightbulb
Introduce bullet lists to break up large paragraphs
Good
Good
Solid start
Solid start
78
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern clean layout with consistent color scheme and bold typography
Modern clean layout with consistent color scheme and bold typography
check
check
High quality photography enhances brand perception
High quality photography enhances brand perception
xmark
xmark
Overlay text occasionally conflicts with busy backgrounds
Overlay text occasionally conflicts with busy backgrounds
lightbulb
lightbulb
Improve contrast for text overlays to enhance readability
Improve contrast for text overlays to enhance readability
swatchbook
Design & Aesthetics
Good
Solid start
78
/100
Modern clean layout with consistent color scheme and bold typography
check
High quality photography enhances brand perception
xmark
Overlay text occasionally conflicts with busy backgrounds
lightbulb
Improve contrast for text overlays to enhance readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve Text Overlay Contrast
Improve Text Overlay Contrast
Improve Text Overlay Contrast
Increase contrast between hero text and background images by adding semi transparent overlays to enhance legibility and user engagement
Increase contrast between hero text and background images by adding semi transparent overlays to enhance legibility and user engagement
Important
Moderate fix
Add Sticky Investor CTA
Add Sticky Investor CTA
Add Sticky Investor CTA
Implement a persistent call to action button for investor materials or relations to allow quicker access and reduce scroll depth
Implement a persistent call to action button for investor materials or relations to allow quicker access and reduce scroll depth
Suggestion
Easy fix
Use Bullet Lists for Text
Use Bullet Lists for Text
Use Bullet Lists for Text
Convert long paragraphs in the who we are section into bullet points to improve readability and scannability
Convert long paragraphs in the who we are section into bullet points to improve readability and scannability
Suggestion
Moderate fix
Add Subtle Animations
Add Subtle Animations
Add Subtle Animations
Include low key scroll reveal or fade in animations on section entry to enrich browsing experience and highlight content
Include low key scroll reveal or fade in animations on section entry to enrich browsing experience and highlight content
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025