Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
101
Website Rank
Minimalist design with video hero and spacious whitespace. Clear CTAs but lengthy scroll might deter users. Mobile-friendly nav. Lacks pricing, social proof, and urgency cues.
C+
Conversion Qualification*
#
101
Website Rank
C+
Conversion Qualification*
Minimalist design with video hero and spacious whitespace. Clear CTAs but lengthy scroll might deter users. Mobile-friendly nav. Lacks pricing, social proof, and urgency cues.
#
101
Website Rank
Minimalist design with video hero and spacious whitespace. Clear CTAs but lengthy scroll might deter users. Mobile-friendly nav. Lacks pricing, social proof, and urgency cues.
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
75
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
75
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Eye-catching hero video sets ambiance.
Eye-catching hero video sets ambiance.
Eye-catching hero video sets ambiance.
circle-check
circle-check
Clean typography enhances readability.
Clean typography enhances readability.
Clean typography enhances readability.
circle-check
circle-check
Clear 'Book Now' CTA in navigation.
Clear 'Book Now' CTA in navigation.
Clear 'Book Now' CTA in navigation.
circle-check
circle-check
Mobile bottom nav icons aid usability.
Mobile bottom nav icons aid usability.
Mobile bottom nav icons aid usability.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Excessive white space creates long scrolling.
Excessive white space creates long scrolling.
Excessive white space creates long scrolling.
circle-exclamation
circle-exclamation
No visible room rates or availability.
No visible room rates or availability.
No visible room rates or availability.
circle-exclamation
circle-exclamation
Lacks scarcity messaging for bookings.
Lacks scarcity messaging for bookings.
Lacks scarcity messaging for bookings.
circle-exclamation
circle-exclamation
Event listings lack clear booking CTAs.
Event listings lack clear booking CTAs.
Event listings lack clear booking CTAs.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile-friendly layout with bottom nav and adaptive menus.
Mobile-friendly layout with bottom nav and adaptive menus.
check
check
Bottom nav icons on mobile improve accessibility.
Bottom nav icons on mobile improve accessibility.
xmark
xmark
Some text sections feel cramped on smaller screens.
Some text sections feel cramped on smaller screens.
lightbulb
lightbulb
Adjust padding and margins to optimize mobile readability.
Adjust padding and margins to optimize mobile readability.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile-friendly layout with bottom nav and adaptive menus.
check
Bottom nav icons on mobile improve accessibility.
xmark
Some text sections feel cramped on smaller screens.
lightbulb
Adjust padding and margins to optimize mobile readability.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic CTAs present but lacks urgency, scarcity, or social proof.
Basic CTAs present but lacks urgency, scarcity, or social proof.
check
check
Persistent 'Book Now' CTA supports conversions.
Persistent 'Book Now' CTA supports conversions.
xmark
xmark
No urgency or scarcity tactics are used.
No urgency or scarcity tactics are used.
lightbulb
lightbulb
Implement limited-time offers to drive bookings.
Implement limited-time offers to drive bookings.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic CTAs present but lacks urgency, scarcity, or social proof.
check
Persistent 'Book Now' CTA supports conversions.
xmark
No urgency or scarcity tactics are used.
lightbulb
Implement limited-time offers to drive bookings.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique full-screen video hero and alternating color blocks sharpen style.
Unique full-screen video hero and alternating color blocks sharpen style.
check
check
Full-screen video sets a distinctive tone.
Full-screen video sets a distinctive tone.
xmark
xmark
Layout blocks become repetitive without variation.
Layout blocks become repetitive without variation.
lightbulb
lightbulb
Incorporate interactive elements to refresh the experience.
Incorporate interactive elements to refresh the experience.
Good
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique full-screen video hero and alternating color blocks sharpen style.
check
Full-screen video sets a distinctive tone.
xmark
Layout blocks become repetitive without variation.
lightbulb
Incorporate interactive elements to refresh the experience.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Straightforward navigation but deep scroll and many links may overwhelm.
Straightforward navigation but deep scroll and many links may overwhelm.
check
check
Navigation labels are clear and descriptive.
Navigation labels are clear and descriptive.
xmark
xmark
Too many menu items can cause decision fatigue.
Too many menu items can cause decision fatigue.
lightbulb
lightbulb
Group related links in dropdowns to simplify choices.
Group related links in dropdowns to simplify choices.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Straightforward navigation but deep scroll and many links may overwhelm.
check
Navigation labels are clear and descriptive.
xmark
Too many menu items can cause decision fatigue.
lightbulb
Group related links in dropdowns to simplify choices.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Engaging, evocative copy adds personality but some snippets are truncated.
Engaging, evocative copy adds personality but some snippets are truncated.
check
check
Compelling headings capture interest.
Compelling headings capture interest.
xmark
xmark
Truncated text lacks clear continuation links.
Truncated text lacks clear continuation links.
lightbulb
lightbulb
Add 'Read More' links for full content access.
Add 'Read More' links for full content access.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Engaging, evocative copy adds personality but some snippets are truncated.
check
Compelling headings capture interest.
xmark
Truncated text lacks clear continuation links.
lightbulb
Add 'Read More' links for full content access.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
High-contrast, minimalist visuals with generous whitespace.
High-contrast, minimalist visuals with generous whitespace.
check
check
The hero video creates instant visual impact.
The hero video creates instant visual impact.
xmark
xmark
Overuse of whitespace makes sections feel disconnected.
Overuse of whitespace makes sections feel disconnected.
lightbulb
lightbulb
Balance whitespace with visual separators to guide users.
Balance whitespace with visual separators to guide users.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
High-contrast, minimalist visuals with generous whitespace.
check
The hero video creates instant visual impact.
xmark
Overuse of whitespace makes sections feel disconnected.
lightbulb
Balance whitespace with visual separators to guide users.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Show Starting Rates
Show Starting Rates
Show Starting Rates
Include a 'Starting from' price tag next to sections to set expectations early.
Include a 'Starting from' price tag next to sections to set expectations early.
Important
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Display guest reviews or star ratings near room sections to build trust.
Display guest reviews or star ratings near room sections to build trust.
Suggestion
Easy fix
Introduce 'Read More'
Introduce 'Read More'
Introduce 'Read More'
Add clear 'Read More' links on truncated sections to access full descriptions.
Add clear 'Read More' links on truncated sections to access full descriptions.
Suggestion
Moderate fix
Group Navigation Items
Group Navigation Items
Group Navigation Items
Consolidate related menu links into dropdowns to simplify navigation and reduce overload.
Consolidate related menu links into dropdowns to simplify navigation and reduce overload.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025