Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
123
Website Rank
Premium hotel site with hero video and alternating content sections showcasing offerings and events
B
Conversion Qualification*
#
123
Website Rank
B
Conversion Qualification*
Premium hotel site with hero video and alternating content sections showcasing offerings and events
#
123
Website Rank
Premium hotel site with hero video and alternating content sections showcasing offerings and events
75
75
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero video establishes strong sense of place
Hero video establishes strong sense of place
Hero video establishes strong sense of place
circle-check
circle-check
Elegant typography and whitespace convey luxury
Elegant typography and whitespace convey luxury
Elegant typography and whitespace convey luxury
circle-check
circle-check
Alternating blocks clearly separate key sections
Alternating blocks clearly separate key sections
Alternating blocks clearly separate key sections
circle-check
circle-check
Footer offers ample links for further exploration
Footer offers ample links for further exploration
Footer offers ample links for further exploration
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No room images in main content reduces visual appeal
No room images in main content reduces visual appeal
No room images in main content reduces visual appeal
circle-exclamation
circle-exclamation
Primary CTAs are below the fold limiting immediate booking
Primary CTAs are below the fold limiting immediate booking
Primary CTAs are below the fold limiting immediate booking
circle-exclamation
circle-exclamation
Too many footer links may overwhelm visitors
Too many footer links may overwhelm visitors
Too many footer links may overwhelm visitors
circle-exclamation
circle-exclamation
Lack of social proof or testimonials hurts credibility
Lack of social proof or testimonials hurts credibility
Lack of social proof or testimonials hurts credibility
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adjusts across devices but heavy content needs optimization
Layout adjusts across devices but heavy content needs optimization
check
check
Navigation condenses well on smaller screens
Navigation condenses well on smaller screens
xmark
xmark
Large hero video may slow load on mobile
Large hero video may slow load on mobile
lightbulb
lightbulb
Consider video placeholders to improve initial load times
Consider video placeholders to improve initial load times
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adjusts across devices but heavy content needs optimization
check
Navigation condenses well on smaller screens
xmark
Large hero video may slow load on mobile
lightbulb
Consider video placeholders to improve initial load times
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited urgency or social proof reduces persuasive power
Limited urgency or social proof reduces persuasive power
check
check
Calendar of events encourages cultural engagement
Calendar of events encourages cultural engagement
xmark
xmark
No scarcity cues to prompt immediate booking
No scarcity cues to prompt immediate booking
lightbulb
lightbulb
Introduce limited time offers to drive urgency
Introduce limited time offers to drive urgency
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited urgency or social proof reduces persuasive power
check
Calendar of events encourages cultural engagement
xmark
No scarcity cues to prompt immediate booking
lightbulb
Introduce limited time offers to drive urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Follows standard hotel patterns with few standout innovations
Follows standard hotel patterns with few standout innovations
check
check
Event highlights add a dynamic touch
Event highlights add a dynamic touch
xmark
xmark
Standard layout lacks unique interactions
Standard layout lacks unique interactions
lightbulb
lightbulb
Experiment with interactive maps for local events
Experiment with interactive maps for local events
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Follows standard hotel patterns with few standout innovations
check
Event highlights add a dynamic touch
xmark
Standard layout lacks unique interactions
lightbulb
Experiment with interactive maps for local events
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive section based structure but lengthy scroll hampers engagement
Intuitive section based structure but lengthy scroll hampers engagement
check
check
Content chunks aid quick scanning
Content chunks aid quick scanning
xmark
xmark
Absence of interactive elements reduces engagement
Absence of interactive elements reduces engagement
lightbulb
lightbulb
Add sticky booking bar to maintain conversion focus
Add sticky booking bar to maintain conversion focus
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive section based structure but lengthy scroll hampers engagement
check
Content chunks aid quick scanning
xmark
Absence of interactive elements reduces engagement
lightbulb
Add sticky booking bar to maintain conversion focus
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise headings capture attention but some text feels truncated
Concise headings capture attention but some text feels truncated
check
check
Headlines are punchy and context relevant
Headlines are punchy and context relevant
xmark
xmark
Line breaks disrupt reading flow
Line breaks disrupt reading flow
lightbulb
lightbulb
Review line breaks and hyphenation for smoother copy
Review line breaks and hyphenation for smoother copy
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise headings capture attention but some text feels truncated
check
Headlines are punchy and context relevant
xmark
Line breaks disrupt reading flow
lightbulb
Review line breaks and hyphenation for smoother copy
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean modern aesthetic with white space and premium feel
Clean modern aesthetic with white space and premium feel
check
check
High end color palette and typography reinforce brand
High end color palette and typography reinforce brand
xmark
xmark
Sparse imagery outside hero weakens storytelling
Sparse imagery outside hero weakens storytelling
lightbulb
lightbulb
Include more visual assets to balance text and whitespace
Include more visual assets to balance text and whitespace
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Clean modern aesthetic with white space and premium feel
check
High end color palette and typography reinforce brand
xmark
Sparse imagery outside hero weakens storytelling
lightbulb
Include more visual assets to balance text and whitespace
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add high res room images
Add high res room images
Add high res room images
Include quality photos of suites and villas near sections to enhance visual appeal and aid imagination
Include quality photos of suites and villas near sections to enhance visual appeal and aid imagination
Important
Easy fix
Implement sticky booking CTA
Implement sticky booking CTA
Implement sticky booking CTA
Add persistent booking button or bar that stays visible as users scroll to boost conversions
Add persistent booking button or bar that stays visible as users scroll to boost conversions
Suggestion
Moderate fix
Display guest testimonials
Display guest testimonials
Display guest testimonials
Incorporate real guest reviews with ratings and photos to build trust and offer social proof
Incorporate real guest reviews with ratings and photos to build trust and offer social proof
Suggestion
Easy fix
Optimize hero video for mobile
Optimize hero video for mobile
Optimize hero video for mobile
Use lower resolution video or static fallback on mobile to improve load speed and reduce bounce
Use lower resolution video or static fallback on mobile to improve load speed and reduce bounce
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
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RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025