Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

101

Website Rank

Minimalist design with video hero and spacious whitespace. Clear CTAs but lengthy scroll might deter users. Mobile-friendly nav. Lacks pricing, social proof, and urgency cues.

C+

Conversion Qualification*

#

101

Website Rank

C+

Conversion Qualification*

Minimalist design with video hero and spacious whitespace. Clear CTAs but lengthy scroll might deter users. Mobile-friendly nav. Lacks pricing, social proof, and urgency cues.

#

101

Website Rank

Minimalist design with video hero and spacious whitespace. Clear CTAs but lengthy scroll might deter users. Mobile-friendly nav. Lacks pricing, social proof, and urgency cues.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Eye-catching hero video sets ambiance.

Eye-catching hero video sets ambiance.

Eye-catching hero video sets ambiance.

circle-check

circle-check

Clean typography enhances readability.

Clean typography enhances readability.

Clean typography enhances readability.

circle-check

circle-check

Clear 'Book Now' CTA in navigation.

Clear 'Book Now' CTA in navigation.

Clear 'Book Now' CTA in navigation.

circle-check

circle-check

Mobile bottom nav icons aid usability.

Mobile bottom nav icons aid usability.

Mobile bottom nav icons aid usability.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Excessive white space creates long scrolling.

Excessive white space creates long scrolling.

Excessive white space creates long scrolling.

circle-exclamation

circle-exclamation

No visible room rates or availability.

No visible room rates or availability.

No visible room rates or availability.

circle-exclamation

circle-exclamation

Lacks scarcity messaging for bookings.

Lacks scarcity messaging for bookings.

Lacks scarcity messaging for bookings.

circle-exclamation

circle-exclamation

Event listings lack clear booking CTAs.

Event listings lack clear booking CTAs.

Event listings lack clear booking CTAs.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Mobile-friendly layout with bottom nav and adaptive menus.

Mobile-friendly layout with bottom nav and adaptive menus.

check

check

Bottom nav icons on mobile improve accessibility.

Bottom nav icons on mobile improve accessibility.

xmark

xmark

Some text sections feel cramped on smaller screens.

Some text sections feel cramped on smaller screens.

lightbulb

lightbulb

Adjust padding and margins to optimize mobile readability.

Adjust padding and margins to optimize mobile readability.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Mobile-friendly layout with bottom nav and adaptive menus.

check

Bottom nav icons on mobile improve accessibility.

xmark

Some text sections feel cramped on smaller screens.

lightbulb

Adjust padding and margins to optimize mobile readability.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Basic CTAs present but lacks urgency, scarcity, or social proof.

Basic CTAs present but lacks urgency, scarcity, or social proof.

check

check

Persistent 'Book Now' CTA supports conversions.

Persistent 'Book Now' CTA supports conversions.

xmark

xmark

No urgency or scarcity tactics are used.

No urgency or scarcity tactics are used.

lightbulb

lightbulb

Implement limited-time offers to drive bookings.

Implement limited-time offers to drive bookings.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Basic CTAs present but lacks urgency, scarcity, or social proof.

check

Persistent 'Book Now' CTA supports conversions.

xmark

No urgency or scarcity tactics are used.

lightbulb

Implement limited-time offers to drive bookings.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

75

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Unique full-screen video hero and alternating color blocks sharpen style.

Unique full-screen video hero and alternating color blocks sharpen style.

check

check

Full-screen video sets a distinctive tone.

Full-screen video sets a distinctive tone.

xmark

xmark

Layout blocks become repetitive without variation.

Layout blocks become repetitive without variation.

lightbulb

lightbulb

Incorporate interactive elements to refresh the experience.

Incorporate interactive elements to refresh the experience.

Good

Solid start

sparkles

Originality & Creativity

75

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Unique full-screen video hero and alternating color blocks sharpen style.

check

Full-screen video sets a distinctive tone.

xmark

Layout blocks become repetitive without variation.

lightbulb

Incorporate interactive elements to refresh the experience.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Straightforward navigation but deep scroll and many links may overwhelm.

Straightforward navigation but deep scroll and many links may overwhelm.

check

check

Navigation labels are clear and descriptive.

Navigation labels are clear and descriptive.

xmark

xmark

Too many menu items can cause decision fatigue.

Too many menu items can cause decision fatigue.

lightbulb

lightbulb

Group related links in dropdowns to simplify choices.

Group related links in dropdowns to simplify choices.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Straightforward navigation but deep scroll and many links may overwhelm.

check

Navigation labels are clear and descriptive.

xmark

Too many menu items can cause decision fatigue.

lightbulb

Group related links in dropdowns to simplify choices.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Engaging, evocative copy adds personality but some snippets are truncated.

Engaging, evocative copy adds personality but some snippets are truncated.

check

check

Compelling headings capture interest.

Compelling headings capture interest.

xmark

xmark

Truncated text lacks clear continuation links.

Truncated text lacks clear continuation links.

lightbulb

lightbulb

Add 'Read More' links for full content access.

Add 'Read More' links for full content access.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Engaging, evocative copy adds personality but some snippets are truncated.

check

Compelling headings capture interest.

xmark

Truncated text lacks clear continuation links.

lightbulb

Add 'Read More' links for full content access.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

High-contrast, minimalist visuals with generous whitespace.

High-contrast, minimalist visuals with generous whitespace.

check

check

The hero video creates instant visual impact.

The hero video creates instant visual impact.

xmark

xmark

Overuse of whitespace makes sections feel disconnected.

Overuse of whitespace makes sections feel disconnected.

lightbulb

lightbulb

Balance whitespace with visual separators to guide users.

Balance whitespace with visual separators to guide users.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

High-contrast, minimalist visuals with generous whitespace.

check

The hero video creates instant visual impact.

xmark

Overuse of whitespace makes sections feel disconnected.

lightbulb

Balance whitespace with visual separators to guide users.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Show Starting Rates

Show Starting Rates

Show Starting Rates

Include a 'Starting from' price tag next to sections to set expectations early.

Include a 'Starting from' price tag next to sections to set expectations early.

Important

Moderate fix

Add Social Proof

Add Social Proof

Add Social Proof

Display guest reviews or star ratings near room sections to build trust.

Display guest reviews or star ratings near room sections to build trust.

Suggestion

Easy fix

Introduce 'Read More'

Introduce 'Read More'

Introduce 'Read More'

Add clear 'Read More' links on truncated sections to access full descriptions.

Add clear 'Read More' links on truncated sections to access full descriptions.

Suggestion

Moderate fix

Group Navigation Items

Group Navigation Items

Group Navigation Items

Consolidate related menu links into dropdowns to simplify navigation and reduce overload.

Consolidate related menu links into dropdowns to simplify navigation and reduce overload.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025