Welcome,
Welcome,
Sunset Marquis
Sunset Marquis
Sunset Marquis
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
101
101
out of 183 websites
out of 183 websites
72
72
72
/100
/100
/100
You ranked
out of 183 websites
101
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
75
75
75
/100
/100
/100
check
check
What you nailed
Bottom nav icons on mobile improve accessibility.
Bottom nav icons on mobile improve accessibility.
Bottom nav icons on mobile improve accessibility.
xmark
xmark
What you can improve
Some text sections feel cramped on smaller screens.
Some text sections feel cramped on smaller screens.
Some text sections feel cramped on smaller screens.
lightbulb
lightbulb
Quick insight
Adjust padding and margins to optimize mobile readability.
Adjust padding and margins to optimize mobile readability.
Adjust padding and margins to optimize mobile readability.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Persistent 'Book Now' CTA supports conversions.
Persistent 'Book Now' CTA supports conversions.
Persistent 'Book Now' CTA supports conversions.
xmark
xmark
What you can improve
No urgency or scarcity tactics are used.
No urgency or scarcity tactics are used.
No urgency or scarcity tactics are used.
lightbulb
lightbulb
Quick insight
Implement limited-time offers to drive bookings.
Implement limited-time offers to drive bookings.
Implement limited-time offers to drive bookings.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
70
70
70
/100
/100
/100
check
check
What you nailed
Navigation labels are clear and descriptive.
Navigation labels are clear and descriptive.
Navigation labels are clear and descriptive.
xmark
xmark
What you can improve
Too many menu items can cause decision fatigue.
Too many menu items can cause decision fatigue.
Too many menu items can cause decision fatigue.
lightbulb
lightbulb
Quick insight
Group related links in dropdowns to simplify choices.
Group related links in dropdowns to simplify choices.
Group related links in dropdowns to simplify choices.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
75
75
75
/100
/100
/100
check
check
What you nailed
Compelling headings capture interest.
Compelling headings capture interest.
Compelling headings capture interest.
xmark
xmark
What you can improve
Truncated text lacks clear continuation links.
Truncated text lacks clear continuation links.
Truncated text lacks clear continuation links.
lightbulb
lightbulb
Quick insight
Add 'Read More' links for full content access.
Add 'Read More' links for full content access.
Add 'Read More' links for full content access.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
80
80
80
/100
/100
/100
check
check
What you nailed
The hero video creates instant visual impact.
The hero video creates instant visual impact.
The hero video creates instant visual impact.
xmark
xmark
What you can improve
Overuse of whitespace makes sections feel disconnected.
Overuse of whitespace makes sections feel disconnected.
Overuse of whitespace makes sections feel disconnected.
lightbulb
lightbulb
Quick insight
Balance whitespace with visual separators to guide users.
Balance whitespace with visual separators to guide users.
Balance whitespace with visual separators to guide users.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
75
75
75
/100
/100
/100
check
check
What you nailed
Full-screen video sets a distinctive tone.
Full-screen video sets a distinctive tone.
Full-screen video sets a distinctive tone.
xmark
xmark
What you can improve
Layout blocks become repetitive without variation.
Layout blocks become repetitive without variation.
Layout blocks become repetitive without variation.
lightbulb
lightbulb
Quick insight
Incorporate interactive elements to refresh the experience.
Incorporate interactive elements to refresh the experience.
Incorporate interactive elements to refresh the experience.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Show Starting Rates
Include a 'Starting from' price tag next to sections to set expectations early.
Important
Moderate fix
Add Social Proof
Display guest reviews or star ratings near room sections to build trust.
Important
Easy fix
Show Starting Rates
Include a 'Starting from' price tag next to sections to set expectations early.
Important
Moderate fix
Add Social Proof
Display guest reviews or star ratings near room sections to build trust.
Suggestion
Easy fix
Introduce 'Read More'
Add clear 'Read More' links on truncated sections to access full descriptions.
Suggestion
Moderate fix
Group Navigation Items
Consolidate related menu links into dropdowns to simplify navigation and reduce overload.
Suggestion
Easy fix
Introduce 'Read More'
Add clear 'Read More' links on truncated sections to access full descriptions.
Suggestion
Moderate fix
Group Navigation Items
Consolidate related menu links into dropdowns to simplify navigation and reduce overload.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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