Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
144
Website Rank
Swire Hotels' 'Who We Are' page highlights the brand's ethos with bold visuals and narrative, guiding users through the company's story, leadership message, and key highlights sections.
C
Conversion Qualification*
#
144
Website Rank
C
Conversion Qualification*
Swire Hotels' 'Who We Are' page highlights the brand's ethos with bold visuals and narrative, guiding users through the company's story, leadership message, and key highlights sections.
#
144
Website Rank
Swire Hotels' 'Who We Are' page highlights the brand's ethos with bold visuals and narrative, guiding users through the company's story, leadership message, and key highlights sections.
80
80
/100
/100
Responsive Design
Responsive Design
30
30
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong brand visuals with high-quality imagery.
Strong brand visuals with high-quality imagery.
Strong brand visuals with high-quality imagery.
circle-check
circle-check
Consistent use of typography and color palette.
Consistent use of typography and color palette.
Consistent use of typography and color palette.
circle-check
circle-check
Clear hierarchical structure in content sections.
Clear hierarchical structure in content sections.
Clear hierarchical structure in content sections.
circle-check
circle-check
Engaging narrative voice in 'Who We Are' introduction.
Engaging narrative voice in 'Who We Are' introduction.
Engaging narrative voice in 'Who We Are' introduction.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No direct booking or reservation call-to-action.
No direct booking or reservation call-to-action.
No direct booking or reservation call-to-action.
circle-exclamation
circle-exclamation
Lacks social proof such as testimonials or reviews.
Lacks social proof such as testimonials or reviews.
Lacks social proof such as testimonials or reviews.
circle-exclamation
circle-exclamation
Long blocks of text may overwhelm some users.
Long blocks of text may overwhelm some users.
Long blocks of text may overwhelm some users.
circle-exclamation
circle-exclamation
Footer links are densely packed and hard to scan.
Footer links are densely packed and hard to scan.
Footer links are densely packed and hard to scan.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts across viewports but mobile/horizontal breakpoints not verified.
Layout adapts across viewports but mobile/horizontal breakpoints not verified.
check
check
Hamburger menu declutters header on smaller screens.
Hamburger menu declutters header on smaller screens.
xmark
xmark
Language switcher placement may be hard to reach on mobile.
Language switcher placement may be hard to reach on mobile.
lightbulb
lightbulb
Test mobile layout for readability and navigation ease on small devices.
Test mobile layout for readability and navigation ease on small devices.
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts across viewports but mobile/horizontal breakpoints not verified.
check
Hamburger menu declutters header on smaller screens.
xmark
Language switcher placement may be hard to reach on mobile.
lightbulb
Test mobile layout for readability and navigation ease on small devices.
Needs work
Needs work
Check insights
Check insights
Influence Principles
30
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal sales prompts; focuses on branding over conversion.
Minimal sales prompts; focuses on branding over conversion.
check
check
Subtle CTAs like 'Discover More' invite exploration.
Subtle CTAs like 'Discover More' invite exploration.
xmark
xmark
Lacks scarcity or urgency messaging to drive bookings.
Lacks scarcity or urgency messaging to drive bookings.
lightbulb
lightbulb
Incorporate limited-time offers or social proof to boost conversions.
Incorporate limited-time offers or social proof to boost conversions.
Needs work
Check insights
Influence Principles
30
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal sales prompts; focuses on branding over conversion.
check
Subtle CTAs like 'Discover More' invite exploration.
xmark
Lacks scarcity or urgency messaging to drive bookings.
lightbulb
Incorporate limited-time offers or social proof to boost conversions.
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Art-driven layout with unique illustrations and story-driven highlights.
Art-driven layout with unique illustrations and story-driven highlights.
check
check
Custom illustrations add a playful, distinct touch.
Custom illustrations add a playful, distinct touch.
xmark
xmark
Story fragments for hotels blend into each other without clear separation.
Story fragments for hotels blend into each other without clear separation.
lightbulb
lightbulb
Use more varied layouts to differentiate content blocks.
Use more varied layouts to differentiate content blocks.
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Art-driven layout with unique illustrations and story-driven highlights.
check
Custom illustrations add a playful, distinct touch.
xmark
Story fragments for hotels blend into each other without clear separation.
lightbulb
Use more varied layouts to differentiate content blocks.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Logical content flow but lacks interactive booking options.
Logical content flow but lacks interactive booking options.
check
check
Clear content grouping with headings and icons.
Clear content grouping with headings and icons.
xmark
xmark
No visible date or resort picker to initiate bookings.
No visible date or resort picker to initiate bookings.
lightbulb
lightbulb
Introduce a sticky booking CTA to guide users to reservations.
Introduce a sticky booking CTA to guide users to reservations.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Logical content flow but lacks interactive booking options.
check
Clear content grouping with headings and icons.
xmark
No visible date or resort picker to initiate bookings.
lightbulb
Introduce a sticky booking CTA to guide users to reservations.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copywriting conveys brand personality but can be more concise.
Copywriting conveys brand personality but can be more concise.
check
check
Friendly, authentic tone matches brand identity.
Friendly, authentic tone matches brand identity.
xmark
xmark
Several paragraphs end abruptly, cutting sentences mid-thought.
Several paragraphs end abruptly, cutting sentences mid-thought.
lightbulb
lightbulb
Shorten paragraphs and complete thought loops for readability.
Shorten paragraphs and complete thought loops for readability.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copywriting conveys brand personality but can be more concise.
check
Friendly, authentic tone matches brand identity.
xmark
Several paragraphs end abruptly, cutting sentences mid-thought.
lightbulb
Shorten paragraphs and complete thought loops for readability.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean, modern design with bold imagery and balanced white space.
Clean, modern design with bold imagery and balanced white space.
check
check
High-quality photography and cohesive brand colors elevate the look.
High-quality photography and cohesive brand colors elevate the look.
xmark
xmark
Some images feel too large, pushing key content below the fold.
Some images feel too large, pushing key content below the fold.
lightbulb
lightbulb
Consider balancing image and text ratios to improve content visibility.
Consider balancing image and text ratios to improve content visibility.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Clean, modern design with bold imagery and balanced white space.
check
High-quality photography and cohesive brand colors elevate the look.
xmark
Some images feel too large, pushing key content below the fold.
lightbulb
Consider balancing image and text ratios to improve content visibility.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Booking CTA
Add Booking CTA
Add Booking CTA
Implement a persistent booking button in header or sticky footer to drive conversions.
Implement a persistent booking button in header or sticky footer to drive conversions.
Important
Moderate fix
Integrate Social Proof
Integrate Social Proof
Integrate Social Proof
Display guest testimonials or review scores to build trust and credibility.
Display guest testimonials or review scores to build trust and credibility.
Suggestion
Easy fix
Optimize Text Blocks
Optimize Text Blocks
Optimize Text Blocks
Break long paragraphs into bite-sized chunks with clear subheadings for readability.
Break long paragraphs into bite-sized chunks with clear subheadings for readability.
Suggestion
Moderate fix
Highlight Limited Offers
Highlight Limited Offers
Highlight Limited Offers
Add time-sensitive promotions or scarcity elements to push bookings.
Add time-sensitive promotions or scarcity elements to push bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025