Welcome,
Welcome,
Swire Hotels
Swire Hotels
Swire Hotels
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
145
145
out of 183 websites
out of 183 websites
68.5
68.5
68.5
/100
/100
/100
You ranked
out of 183 websites
145
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Hamburger menu declutters header on smaller screens.
Hamburger menu declutters header on smaller screens.
Hamburger menu declutters header on smaller screens.
xmark
xmark
What you can improve
Language switcher placement may be hard to reach on mobile.
Language switcher placement may be hard to reach on mobile.
Language switcher placement may be hard to reach on mobile.
lightbulb
lightbulb
Quick insight
Test mobile layout for readability and navigation ease on small devices.
Test mobile layout for readability and navigation ease on small devices.
Test mobile layout for readability and navigation ease on small devices.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
30
30
30
/100
/100
/100
check
check
What you nailed
Subtle CTAs like 'Discover More' invite exploration.
Subtle CTAs like 'Discover More' invite exploration.
Subtle CTAs like 'Discover More' invite exploration.
xmark
xmark
What you can improve
Lacks scarcity or urgency messaging to drive bookings.
Lacks scarcity or urgency messaging to drive bookings.
Lacks scarcity or urgency messaging to drive bookings.
lightbulb
lightbulb
Quick insight
Incorporate limited-time offers or social proof to boost conversions.
Incorporate limited-time offers or social proof to boost conversions.
Incorporate limited-time offers or social proof to boost conversions.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Clear content grouping with headings and icons.
Clear content grouping with headings and icons.
Clear content grouping with headings and icons.
xmark
xmark
What you can improve
No visible date or resort picker to initiate bookings.
No visible date or resort picker to initiate bookings.
No visible date or resort picker to initiate bookings.
lightbulb
lightbulb
Quick insight
Introduce a sticky booking CTA to guide users to reservations.
Introduce a sticky booking CTA to guide users to reservations.
Introduce a sticky booking CTA to guide users to reservations.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Friendly, authentic tone matches brand identity.
Friendly, authentic tone matches brand identity.
Friendly, authentic tone matches brand identity.
xmark
xmark
What you can improve
Several paragraphs end abruptly, cutting sentences mid-thought.
Several paragraphs end abruptly, cutting sentences mid-thought.
Several paragraphs end abruptly, cutting sentences mid-thought.
lightbulb
lightbulb
Quick insight
Shorten paragraphs and complete thought loops for readability.
Shorten paragraphs and complete thought loops for readability.
Shorten paragraphs and complete thought loops for readability.
Great
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
High-quality photography and cohesive brand colors elevate the look.
High-quality photography and cohesive brand colors elevate the look.
High-quality photography and cohesive brand colors elevate the look.
xmark
xmark
What you can improve
Some images feel too large, pushing key content below the fold.
Some images feel too large, pushing key content below the fold.
Some images feel too large, pushing key content below the fold.
lightbulb
lightbulb
Quick insight
Consider balancing image and text ratios to improve content visibility.
Consider balancing image and text ratios to improve content visibility.
Consider balancing image and text ratios to improve content visibility.
Great
Keep it up!
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
80
80
80
/100
/100
/100
check
check
What you nailed
Custom illustrations add a playful, distinct touch.
Custom illustrations add a playful, distinct touch.
Custom illustrations add a playful, distinct touch.
xmark
xmark
What you can improve
Story fragments for hotels blend into each other without clear separation.
Story fragments for hotels blend into each other without clear separation.
Story fragments for hotels blend into each other without clear separation.
lightbulb
lightbulb
Quick insight
Use more varied layouts to differentiate content blocks.
Use more varied layouts to differentiate content blocks.
Use more varied layouts to differentiate content blocks.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Booking CTA
Implement a persistent booking button in header or sticky footer to drive conversions.
Important
Moderate fix
Integrate Social Proof
Display guest testimonials or review scores to build trust and credibility.
Important
Easy fix
Add Booking CTA
Implement a persistent booking button in header or sticky footer to drive conversions.
Important
Moderate fix
Integrate Social Proof
Display guest testimonials or review scores to build trust and credibility.
Suggestion
Easy fix
Optimize Text Blocks
Break long paragraphs into bite-sized chunks with clear subheadings for readability.
Suggestion
Moderate fix
Highlight Limited Offers
Add time-sensitive promotions or scarcity elements to push bookings.
Suggestion
Easy fix
Optimize Text Blocks
Break long paragraphs into bite-sized chunks with clear subheadings for readability.
Suggestion
Moderate fix
Highlight Limited Offers
Add time-sensitive promotions or scarcity elements to push bookings.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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Hospitality & Leisure 2025