Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
142
Website Rank
Immersive hero image highlights vast New Mexico landscapes with minimalist navigation. Lack of immediate booking options and social proof reduces conversion focus.
C+
Conversion Qualification*
#
142
Website Rank
C+
Conversion Qualification*
Immersive hero image highlights vast New Mexico landscapes with minimalist navigation. Lack of immediate booking options and social proof reduces conversion focus.
#
142
Website Rank
Immersive hero image highlights vast New Mexico landscapes with minimalist navigation. Lack of immediate booking options and social proof reduces conversion focus.
75
75
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
60
60
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image is stunning and immersive.
Hero image is stunning and immersive.
Hero image is stunning and immersive.
circle-check
circle-check
Typography pairing between headings and body works well.
Typography pairing between headings and body works well.
Typography pairing between headings and body works well.
circle-check
circle-check
Navigation is clear and uses familiar patterns.
Navigation is clear and uses familiar patterns.
Navigation is clear and uses familiar patterns.
circle-check
circle-check
Clean minimalism highlights nature focus.
Clean minimalism highlights nature focus.
Clean minimalism highlights nature focus.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No booking widget visible above the fold.
No booking widget visible above the fold.
No booking widget visible above the fold.
circle-exclamation
circle-exclamation
CTAs are buried and lack visual emphasis.
CTAs are buried and lack visual emphasis.
CTAs are buried and lack visual emphasis.
circle-exclamation
circle-exclamation
Copy seems truncated in some paragraphs.
Copy seems truncated in some paragraphs.
Copy seems truncated in some paragraphs.
circle-exclamation
circle-exclamation
No social proof like reviews or testimonials.
No social proof like reviews or testimonials.
No social proof like reviews or testimonials.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site adapts to screens but excessive blank space hampers flow.
Site adapts to screens but excessive blank space hampers flow.
check
check
Navigation adapts well to different screen sizes
Navigation adapts well to different screen sizes
xmark
xmark
Excessive empty space leads to unnecessary scrolling
Excessive empty space leads to unnecessary scrolling
lightbulb
lightbulb
Collapse blank areas to improve mobile content density
Collapse blank areas to improve mobile content density
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site adapts to screens but excessive blank space hampers flow.
check
Navigation adapts well to different screen sizes
xmark
Excessive empty space leads to unnecessary scrolling
lightbulb
Collapse blank areas to improve mobile content density
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Lacks urgency and social proof limiting persuasive impact.
Lacks urgency and social proof limiting persuasive impact.
check
check
Mission driven copy builds emotional trust with visitors
Mission driven copy builds emotional trust with visitors
xmark
xmark
Lacks urgency or scarcity messaging to prompt action
Lacks urgency or scarcity messaging to prompt action
lightbulb
lightbulb
Integrate limited time offers to create a sense of urgency
Integrate limited time offers to create a sense of urgency
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Lacks urgency and social proof limiting persuasive impact.
check
Mission driven copy builds emotional trust with visitors
xmark
Lacks urgency or scarcity messaging to prompt action
lightbulb
Integrate limited time offers to create a sense of urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique nature immersion theme yet layout follows common patterns.
Unique nature immersion theme yet layout follows common patterns.
check
check
Nature focused concept sets brand apart from competitors
Nature focused concept sets brand apart from competitors
xmark
xmark
Overall layout feels generic without unique interactions
Overall layout feels generic without unique interactions
lightbulb
lightbulb
Incorporate interactive elements to differentiate experience
Incorporate interactive elements to differentiate experience
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique nature immersion theme yet layout follows common patterns.
check
Nature focused concept sets brand apart from competitors
xmark
Overall layout feels generic without unique interactions
lightbulb
Incorporate interactive elements to differentiate experience
Good
Good
Solid start
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive navigation aids exploration but main actions are not prioritized.
Intuitive navigation aids exploration but main actions are not prioritized.
check
check
Navigation is clear enabling users to explore sections easily
Navigation is clear enabling users to explore sections easily
xmark
xmark
Primary booking actions are not immediately visible
Primary booking actions are not immediately visible
lightbulb
lightbulb
Promote main actions above the fold for quicker access
Promote main actions above the fold for quicker access
Good
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive navigation aids exploration but main actions are not prioritized.
check
Navigation is clear enabling users to explore sections easily
xmark
Primary booking actions are not immediately visible
lightbulb
Promote main actions above the fold for quicker access
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Compelling nature focused copy but some text is incomplete reducing clarity.
Compelling nature focused copy but some text is incomplete reducing clarity.
check
check
Evocative headings inspire a connection with nature
Evocative headings inspire a connection with nature
xmark
xmark
Some text appears truncated which hinders clarity
Some text appears truncated which hinders clarity
lightbulb
lightbulb
Review and complete all copy to enhance readability
Review and complete all copy to enhance readability
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Compelling nature focused copy but some text is incomplete reducing clarity.
check
Evocative headings inspire a connection with nature
xmark
Some text appears truncated which hinders clarity
lightbulb
Review and complete all copy to enhance readability
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Strong nature photography elevates design but UI feels sparse.
Strong nature photography elevates design but UI feels sparse.
check
check
Strong photography creates an emotional connection with the wilderness
Strong photography creates an emotional connection with the wilderness
xmark
xmark
UI feels too sparse which may make the page feel unfinished
UI feels too sparse which may make the page feel unfinished
lightbulb
lightbulb
Add subtle call to action visuals to guide user focus
Add subtle call to action visuals to guide user focus
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Strong nature photography elevates design but UI feels sparse.
check
Strong photography creates an emotional connection with the wilderness
xmark
UI feels too sparse which may make the page feel unfinished
lightbulb
Add subtle call to action visuals to guide user focus
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Prominent booking call to action
Prominent booking call to action
Prominent booking call to action
Place a prominent book now button in the hero area with date and guest selectors to streamline booking
Place a prominent book now button in the hero area with date and guest selectors to streamline booking
Suggestion
Moderate fix
Showcase guest testimonials
Showcase guest testimonials
Showcase guest testimonials
Add a section with guest reviews star ratings and photos near key packages to build social proof
Add a section with guest reviews star ratings and photos near key packages to build social proof
Important
Easy fix
Proofread and complete text
Proofread and complete text
Proofread and complete text
Fix truncated paragraphs and typos ensure all content reads smoothly to improve clarity
Fix truncated paragraphs and typos ensure all content reads smoothly to improve clarity
Suggestion
Moderate fix
Optimize whitespace usage
Optimize whitespace usage
Optimize whitespace usage
Reduce blank sections and adjust padding to shorten scroll length and enhance content flow
Reduce blank sections and adjust padding to shorten scroll length and enhance content flow
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025