Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
121
Website Rank
The homepage of Ted Turner Reserves features immersive nature photography, clear property navigation, and highlights events and conservation stories.
C+
Conversion Qualification*
#
121
Website Rank
C+
Conversion Qualification*
The homepage of Ted Turner Reserves features immersive nature photography, clear property navigation, and highlights events and conservation stories.
#
121
Website Rank
The homepage of Ted Turner Reserves features immersive nature photography, clear property navigation, and highlights events and conservation stories.
70
70
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Impactful full-bleed hero image creates immersive first impression.
Impactful full-bleed hero image creates immersive first impression.
Impactful full-bleed hero image creates immersive first impression.
circle-check
circle-check
Clear property selection thumbnails enable quick exploration.
Clear property selection thumbnails enable quick exploration.
Clear property selection thumbnails enable quick exploration.
circle-check
circle-check
Events section prominently showcases seasonal offers with dates.
Events section prominently showcases seasonal offers with dates.
Events section prominently showcases seasonal offers with dates.
circle-check
circle-check
Cohesive typography and generous whitespace enhance elegance.
Cohesive typography and generous whitespace enhance elegance.
Cohesive typography and generous whitespace enhance elegance.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Low text contrast over hero image hinders readability.
Low text contrast over hero image hinders readability.
Low text contrast over hero image hinders readability.
circle-exclamation
circle-exclamation
Map in Set Forth section appears small and may be hard to interpret.
Map in Set Forth section appears small and may be hard to interpret.
Map in Set Forth section appears small and may be hard to interpret.
circle-exclamation
circle-exclamation
Paragraph text seems truncated, ending mid-sentence.
Paragraph text seems truncated, ending mid-sentence.
Paragraph text seems truncated, ending mid-sentence.
circle-exclamation
circle-exclamation
Repeated BOOK NOW CTAs might confuse users on primary action.
Repeated BOOK NOW CTAs might confuse users on primary action.
Repeated BOOK NOW CTAs might confuse users on primary action.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout seems fluid though responsive views aren’t shown.
Layout seems fluid though responsive views aren’t shown.
check
check
Navigation condenses logically under a sticky menu bar.
Navigation condenses logically under a sticky menu bar.
xmark
xmark
Gallery carousel may not scale effectively on narrower screens.
Gallery carousel may not scale effectively on narrower screens.
lightbulb
lightbulb
Test and optimize gallery and map display at various breakpoints.
Test and optimize gallery and map display at various breakpoints.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout seems fluid though responsive views aren’t shown.
check
Navigation condenses logically under a sticky menu bar.
xmark
Gallery carousel may not scale effectively on narrower screens.
lightbulb
Test and optimize gallery and map display at various breakpoints.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of urgency or social proof limits conversion potential.
Limited use of urgency or social proof limits conversion potential.
check
check
Seasonal events section sparks interest in offers.
Seasonal events section sparks interest in offers.
xmark
xmark
No visible reviews or testimonials to build trust.
No visible reviews or testimonials to build trust.
lightbulb
lightbulb
Incorporate scarcity badges or guest testimonials for persuasion.
Incorporate scarcity badges or guest testimonials for persuasion.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of urgency or social proof limits conversion potential.
check
Seasonal events section sparks interest in offers.
xmark
No visible reviews or testimonials to build trust.
lightbulb
Incorporate scarcity badges or guest testimonials for persuasion.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Strong visuals but layout follows standard hospitality template.
Strong visuals but layout follows standard hospitality template.
check
check
Immersive photos differentiate the brand.
Immersive photos differentiate the brand.
xmark
xmark
Section ordering is conventional and predictable.
Section ordering is conventional and predictable.
lightbulb
lightbulb
Introduce interactive elements to elevate originality.
Introduce interactive elements to elevate originality.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Strong visuals but layout follows standard hospitality template.
check
Immersive photos differentiate the brand.
xmark
Section ordering is conventional and predictable.
lightbulb
Introduce interactive elements to elevate originality.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Well-structured sections guide users through offerings and stories.
Well-structured sections guide users through offerings and stories.
check
check
Logical sectioning supports clear content digestion.
Logical sectioning supports clear content digestion.
xmark
xmark
Event listings require additional clicks for booking details.
Event listings require additional clicks for booking details.
lightbulb
lightbulb
Introduce direct booking CTAs on event cards for smoother flow.
Introduce direct booking CTAs on event cards for smoother flow.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Well-structured sections guide users through offerings and stories.
check
Logical sectioning supports clear content digestion.
xmark
Event listings require additional clicks for booking details.
lightbulb
Introduce direct booking CTAs on event cards for smoother flow.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Evocative headlines align with brand but some copy is incomplete.
Evocative headlines align with brand but some copy is incomplete.
check
check
Headlines like Find Yourself in Nature resonate emotionally.
Headlines like Find Yourself in Nature resonate emotionally.
xmark
xmark
Body copy truncates mid-sentence, leaving messages unclear.
Body copy truncates mid-sentence, leaving messages unclear.
lightbulb
lightbulb
Review and complete all paragraphs to ensure clarity and tone consistency.
Review and complete all paragraphs to ensure clarity and tone consistency.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Evocative headlines align with brand but some copy is incomplete.
check
Headlines like Find Yourself in Nature resonate emotionally.
xmark
Body copy truncates mid-sentence, leaving messages unclear.
lightbulb
Review and complete all paragraphs to ensure clarity and tone consistency.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern, image-driven design with cohesive typography and palette.
Modern, image-driven design with cohesive typography and palette.
check
check
Hero imagery and minimal type create strong visual appeal.
Hero imagery and minimal type create strong visual appeal.
xmark
xmark
White text over busy image reduces legibility.
White text over busy image reduces legibility.
lightbulb
lightbulb
Adjust overlay opacity or add text shadow to improve readability.
Adjust overlay opacity or add text shadow to improve readability.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Modern, image-driven design with cohesive typography and palette.
check
Hero imagery and minimal type create strong visual appeal.
xmark
White text over busy image reduces legibility.
lightbulb
Adjust overlay opacity or add text shadow to improve readability.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve Text Contrast
Improve Text Contrast
Improve Text Contrast
Increase overlay opacity or add text shadows in hero sections to ensure legible copy across all backgrounds.
Increase overlay opacity or add text shadows in hero sections to ensure legible copy across all backgrounds.
Suggestion
Moderate fix
Add Guest Testimonials
Add Guest Testimonials
Add Guest Testimonials
Introduce authentic visitor reviews or testimonials with photos to build social proof and trust in each property.
Introduce authentic visitor reviews or testimonials with photos to build social proof and trust in each property.
Important
Moderate fix
Highlight Limited Availability
Highlight Limited Availability
Highlight Limited Availability
Display real-time availability or limited spots on event cards to leverage scarcity and drive quicker bookings.
Display real-time availability or limited spots on event cards to leverage scarcity and drive quicker bookings.
Suggestion
Moderate fix
Optimize Responsive Assets
Optimize Responsive Assets
Optimize Responsive Assets
Review and adjust gallery carousel and map scaling for different viewports to improve mobile and tablet experiences.
Review and adjust gallery carousel and map scaling for different viewports to improve mobile and tablet experiences.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025