Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

121

Website Rank

The homepage of Ted Turner Reserves features immersive nature photography, clear property navigation, and highlights events and conservation stories.

C+

Conversion Qualification*

#

121

Website Rank

C+

Conversion Qualification*

The homepage of Ted Turner Reserves features immersive nature photography, clear property navigation, and highlights events and conservation stories.

#

121

Website Rank

The homepage of Ted Turner Reserves features immersive nature photography, clear property navigation, and highlights events and conservation stories.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Impactful full-bleed hero image creates immersive first impression.

Impactful full-bleed hero image creates immersive first impression.

Impactful full-bleed hero image creates immersive first impression.

circle-check

circle-check

Clear property selection thumbnails enable quick exploration.

Clear property selection thumbnails enable quick exploration.

Clear property selection thumbnails enable quick exploration.

circle-check

circle-check

Events section prominently showcases seasonal offers with dates.

Events section prominently showcases seasonal offers with dates.

Events section prominently showcases seasonal offers with dates.

circle-check

circle-check

Cohesive typography and generous whitespace enhance elegance.

Cohesive typography and generous whitespace enhance elegance.

Cohesive typography and generous whitespace enhance elegance.

Things to improve

Things to improve

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circle-exclamation

Low text contrast over hero image hinders readability.

Low text contrast over hero image hinders readability.

Low text contrast over hero image hinders readability.

circle-exclamation

circle-exclamation

Map in Set Forth section appears small and may be hard to interpret.

Map in Set Forth section appears small and may be hard to interpret.

Map in Set Forth section appears small and may be hard to interpret.

circle-exclamation

circle-exclamation

Paragraph text seems truncated, ending mid-sentence.

Paragraph text seems truncated, ending mid-sentence.

Paragraph text seems truncated, ending mid-sentence.

circle-exclamation

circle-exclamation

Repeated BOOK NOW CTAs might confuse users on primary action.

Repeated BOOK NOW CTAs might confuse users on primary action.

Repeated BOOK NOW CTAs might confuse users on primary action.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout seems fluid though responsive views aren’t shown.

Layout seems fluid though responsive views aren’t shown.

check

check

Navigation condenses logically under a sticky menu bar.

Navigation condenses logically under a sticky menu bar.

xmark

xmark

Gallery carousel may not scale effectively on narrower screens.

Gallery carousel may not scale effectively on narrower screens.

lightbulb

lightbulb

Test and optimize gallery and map display at various breakpoints.

Test and optimize gallery and map display at various breakpoints.

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout seems fluid though responsive views aren’t shown.

check

Navigation condenses logically under a sticky menu bar.

xmark

Gallery carousel may not scale effectively on narrower screens.

lightbulb

Test and optimize gallery and map display at various breakpoints.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited use of urgency or social proof limits conversion potential.

Limited use of urgency or social proof limits conversion potential.

check

check

Seasonal events section sparks interest in offers.

Seasonal events section sparks interest in offers.

xmark

xmark

No visible reviews or testimonials to build trust.

No visible reviews or testimonials to build trust.

lightbulb

lightbulb

Incorporate scarcity badges or guest testimonials for persuasion.

Incorporate scarcity badges or guest testimonials for persuasion.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited use of urgency or social proof limits conversion potential.

check

Seasonal events section sparks interest in offers.

xmark

No visible reviews or testimonials to build trust.

lightbulb

Incorporate scarcity badges or guest testimonials for persuasion.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Strong visuals but layout follows standard hospitality template.

Strong visuals but layout follows standard hospitality template.

check

check

Immersive photos differentiate the brand.

Immersive photos differentiate the brand.

xmark

xmark

Section ordering is conventional and predictable.

Section ordering is conventional and predictable.

lightbulb

lightbulb

Introduce interactive elements to elevate originality.

Introduce interactive elements to elevate originality.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Strong visuals but layout follows standard hospitality template.

check

Immersive photos differentiate the brand.

xmark

Section ordering is conventional and predictable.

lightbulb

Introduce interactive elements to elevate originality.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Well-structured sections guide users through offerings and stories.

Well-structured sections guide users through offerings and stories.

check

check

Logical sectioning supports clear content digestion.

Logical sectioning supports clear content digestion.

xmark

xmark

Event listings require additional clicks for booking details.

Event listings require additional clicks for booking details.

lightbulb

lightbulb

Introduce direct booking CTAs on event cards for smoother flow.

Introduce direct booking CTAs on event cards for smoother flow.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Well-structured sections guide users through offerings and stories.

check

Logical sectioning supports clear content digestion.

xmark

Event listings require additional clicks for booking details.

lightbulb

Introduce direct booking CTAs on event cards for smoother flow.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Evocative headlines align with brand but some copy is incomplete.

Evocative headlines align with brand but some copy is incomplete.

check

check

Headlines like Find Yourself in Nature resonate emotionally.

Headlines like Find Yourself in Nature resonate emotionally.

xmark

xmark

Body copy truncates mid-sentence, leaving messages unclear.

Body copy truncates mid-sentence, leaving messages unclear.

lightbulb

lightbulb

Review and complete all paragraphs to ensure clarity and tone consistency.

Review and complete all paragraphs to ensure clarity and tone consistency.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Evocative headlines align with brand but some copy is incomplete.

check

Headlines like Find Yourself in Nature resonate emotionally.

xmark

Body copy truncates mid-sentence, leaving messages unclear.

lightbulb

Review and complete all paragraphs to ensure clarity and tone consistency.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Modern, image-driven design with cohesive typography and palette.

Modern, image-driven design with cohesive typography and palette.

check

check

Hero imagery and minimal type create strong visual appeal.

Hero imagery and minimal type create strong visual appeal.

xmark

xmark

White text over busy image reduces legibility.

White text over busy image reduces legibility.

lightbulb

lightbulb

Adjust overlay opacity or add text shadow to improve readability.

Adjust overlay opacity or add text shadow to improve readability.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Modern, image-driven design with cohesive typography and palette.

check

Hero imagery and minimal type create strong visual appeal.

xmark

White text over busy image reduces legibility.

lightbulb

Adjust overlay opacity or add text shadow to improve readability.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Improve Text Contrast

Improve Text Contrast

Improve Text Contrast

Increase overlay opacity or add text shadows in hero sections to ensure legible copy across all backgrounds.

Increase overlay opacity or add text shadows in hero sections to ensure legible copy across all backgrounds.

Suggestion

Moderate fix

Add Guest Testimonials

Add Guest Testimonials

Add Guest Testimonials

Introduce authentic visitor reviews or testimonials with photos to build social proof and trust in each property.

Introduce authentic visitor reviews or testimonials with photos to build social proof and trust in each property.

Important

Moderate fix

Highlight Limited Availability

Highlight Limited Availability

Highlight Limited Availability

Display real-time availability or limited spots on event cards to leverage scarcity and drive quicker bookings.

Display real-time availability or limited spots on event cards to leverage scarcity and drive quicker bookings.

Suggestion

Moderate fix

Optimize Responsive Assets

Optimize Responsive Assets

Optimize Responsive Assets

Review and adjust gallery carousel and map scaling for different viewports to improve mobile and tablet experiences.

Review and adjust gallery carousel and map scaling for different viewports to improve mobile and tablet experiences.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025