( Your Hospitality Tech Partner )

( Your Hospitality Tech Partner )

Ted Turner Reserves

Ted Turner Reserves

Ted Turner Reserves

Website Conversion Analysis

Website Conversion Analysis

Welcome,

Welcome,

Ted Turner Reserves

Ted Turner Reserves

Ted Turner Reserves

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*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

DETAILED ANALYSIS

DETAILED ANALYSIS

DETAILED ANALYSIS

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Solid start

Responsive Design

Responsive Design

Responsive Design

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

70

70

70

/100

/100

/100

check

check

What you nailed

Navigation condenses logically under a sticky menu bar.

Navigation condenses logically under a sticky menu bar.

Navigation condenses logically under a sticky menu bar.

xmark

xmark

What you can improve

Gallery carousel may not scale effectively on narrower screens.

Gallery carousel may not scale effectively on narrower screens.

Gallery carousel may not scale effectively on narrower screens.

lightbulb

lightbulb

Quick insight

Test and optimize gallery and map display at various breakpoints.

Test and optimize gallery and map display at various breakpoints.

Test and optimize gallery and map display at various breakpoints.

Good

Solid start

Influence Principles

Influence Principles

Influence Principles

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

60

60

60

/100

/100

/100

check

check

What you nailed

Seasonal events section sparks interest in offers.

Seasonal events section sparks interest in offers.

Seasonal events section sparks interest in offers.

xmark

xmark

What you can improve

No visible reviews or testimonials to build trust.

No visible reviews or testimonials to build trust.

No visible reviews or testimonials to build trust.

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lightbulb

Quick insight

Incorporate scarcity badges or guest testimonials for persuasion.

Incorporate scarcity badges or guest testimonials for persuasion.

Incorporate scarcity badges or guest testimonials for persuasion.

Good

Solid start

User Experience

User Experience

User Experience

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

75

75

75

/100

/100

/100

check

check

What you nailed

Logical sectioning supports clear content digestion.

Logical sectioning supports clear content digestion.

Logical sectioning supports clear content digestion.

xmark

xmark

What you can improve

Event listings require additional clicks for booking details.

Event listings require additional clicks for booking details.

Event listings require additional clicks for booking details.

lightbulb

lightbulb

Quick insight

Introduce direct booking CTAs on event cards for smoother flow.

Introduce direct booking CTAs on event cards for smoother flow.

Introduce direct booking CTAs on event cards for smoother flow.

Good

Solid start

Copywriting

Copywriting

Copywriting

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

70

70

70

/100

/100

/100

check

check

What you nailed

Headlines like Find Yourself in Nature resonate emotionally.

Headlines like Find Yourself in Nature resonate emotionally.

Headlines like Find Yourself in Nature resonate emotionally.

xmark

xmark

What you can improve

Body copy truncates mid-sentence, leaving messages unclear.

Body copy truncates mid-sentence, leaving messages unclear.

Body copy truncates mid-sentence, leaving messages unclear.

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Quick insight

Review and complete all paragraphs to ensure clarity and tone consistency.

Review and complete all paragraphs to ensure clarity and tone consistency.

Review and complete all paragraphs to ensure clarity and tone consistency.

Great

Solid start

Design & Aesthetics

Design & Aesthetics

Design & Aesthetics

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

80

80

80

/100

/100

/100

check

check

What you nailed

Hero imagery and minimal type create strong visual appeal.

Hero imagery and minimal type create strong visual appeal.

Hero imagery and minimal type create strong visual appeal.

xmark

xmark

What you can improve

White text over busy image reduces legibility.

White text over busy image reduces legibility.

White text over busy image reduces legibility.

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Quick insight

Adjust overlay opacity or add text shadow to improve readability.

Adjust overlay opacity or add text shadow to improve readability.

Adjust overlay opacity or add text shadow to improve readability.

Good

Solid start

Originality & Creativity

Originality & Creativity

Originality & Creativity

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

65

65

65

/100

/100

/100

check

check

What you nailed

Immersive photos differentiate the brand.

Immersive photos differentiate the brand.

Immersive photos differentiate the brand.

xmark

xmark

What you can improve

Section ordering is conventional and predictable.

Section ordering is conventional and predictable.

Section ordering is conventional and predictable.

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lightbulb

Quick insight

Introduce interactive elements to elevate originality.

Introduce interactive elements to elevate originality.

Introduce interactive elements to elevate originality.

Ready to unpack these insights together?

Ready to unpack these insights together?

Ready to unpack these insights together?

QUICK FIXES

QUICK FIXES

Recommended steps to improve your website.

Recommended steps to improve your website.

Important

Easy fix

Improve Text Contrast

Increase overlay opacity or add text shadows in hero sections to ensure legible copy across all backgrounds.

Suggestion

Moderate fix

Add Guest Testimonials

Introduce authentic visitor reviews or testimonials with photos to build social proof and trust in each property.

Important

Easy fix

Improve Text Contrast

Increase overlay opacity or add text shadows in hero sections to ensure legible copy across all backgrounds.

Suggestion

Moderate fix

Add Guest Testimonials

Introduce authentic visitor reviews or testimonials with photos to build social proof and trust in each property.

Important

Moderate fix

Highlight Limited Availability

Display real-time availability or limited spots on event cards to leverage scarcity and drive quicker bookings.

Suggestion

Moderate fix

Optimize Responsive Assets

Review and adjust gallery carousel and map scaling for different viewports to improve mobile and tablet experiences.

Important

Moderate fix

Highlight Limited Availability

Display real-time availability or limited spots on event cards to leverage scarcity and drive quicker bookings.

Suggestion

Moderate fix

Optimize Responsive Assets

Review and adjust gallery carousel and map scaling for different viewports to improve mobile and tablet experiences.

NEED HELP WITH THESE CHALLENGES?

NEED HELP WITH THESE CHALLENGES?

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

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Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2025 Zerf | All Rights Reserved

Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025