Welcome,
Welcome,
The Boca Raton
The Boca Raton
The Boca Raton
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
75
75
out of 183 websites
out of 183 websites
73.75
73.75
73.75
/100
/100
/100
You ranked
out of 183 websites
75
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
75
75
75
/100
/100
/100
check
check
What you nailed
Navigation adapts into mobile-friendly menu layout.
Navigation adapts into mobile-friendly menu layout.
Navigation adapts into mobile-friendly menu layout.
xmark
xmark
What you can improve
Cookie consent banner overwhelms smaller screens and obscures content.
Cookie consent banner overwhelms smaller screens and obscures content.
Cookie consent banner overwhelms smaller screens and obscures content.
lightbulb
lightbulb
Quick insight
Optimize cookie banner placement to avoid covering CTAs on mobile.
Optimize cookie banner placement to avoid covering CTAs on mobile.
Optimize cookie banner placement to avoid covering CTAs on mobile.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Prominent display of resort credits and gift card options.
Prominent display of resort credits and gift card options.
Prominent display of resort credits and gift card options.
xmark
xmark
What you can improve
No countdowns or limited availability indicators to invoke urgency.
No countdowns or limited availability indicators to invoke urgency.
No countdowns or limited availability indicators to invoke urgency.
lightbulb
lightbulb
Quick insight
Incorporate scarcity messages and third-party endorsements to boost trust and urgency.
Incorporate scarcity messages and third-party endorsements to boost trust and urgency.
Incorporate scarcity messages and third-party endorsements to boost trust and urgency.
Great
Keep it up!
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
80
80
80
/100
/100
/100
check
check
What you nailed
Clear primary CTA makes booking process straightforward.
Clear primary CTA makes booking process straightforward.
Clear primary CTA makes booking process straightforward.
xmark
xmark
What you can improve
Verbose datepicker instructions add cognitive load.
Verbose datepicker instructions add cognitive load.
Verbose datepicker instructions add cognitive load.
lightbulb
lightbulb
Quick insight
Simplify date selection text and use intuitive icons to reduce complexity.
Simplify date selection text and use intuitive icons to reduce complexity.
Simplify date selection text and use intuitive icons to reduce complexity.
Good
Keep it up!
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Branding copy evokes an upscale, memorable experience.
Branding copy evokes an upscale, memorable experience.
Branding copy evokes an upscale, memorable experience.
xmark
xmark
What you can improve
Technical keypress instructions in datepicker feel out of place.
Technical keypress instructions in datepicker feel out of place.
Technical keypress instructions in datepicker feel out of place.
lightbulb
lightbulb
Quick insight
Use concise labels and tooltips instead of lengthy keyboard instructions.
Use concise labels and tooltips instead of lengthy keyboard instructions.
Use concise labels and tooltips instead of lengthy keyboard instructions.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
High-quality hero imagery evokes luxury beachfront vibe.
High-quality hero imagery evokes luxury beachfront vibe.
High-quality hero imagery evokes luxury beachfront vibe.
xmark
xmark
What you can improve
Whitespace below fold creates a sparse, incomplete impression.
Whitespace below fold creates a sparse, incomplete impression.
Whitespace below fold creates a sparse, incomplete impression.
lightbulb
lightbulb
Quick insight
Consider balancing white space with engaging content to maintain visual interest.
Consider balancing white space with engaging content to maintain visual interest.
Consider balancing white space with engaging content to maintain visual interest.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
65
65
65
/100
/100
/100
check
check
What you nailed
Consistent brand identity reinforces recognition.
Consistent brand identity reinforces recognition.
Consistent brand identity reinforces recognition.
xmark
xmark
What you can improve
Layout lacks unique interactive or storytelling elements.
Layout lacks unique interactive or storytelling elements.
Layout lacks unique interactive or storytelling elements.
lightbulb
lightbulb
Quick insight
Introduce unique interactive features or storytelling videos to stand out.
Introduce unique interactive features or storytelling videos to stand out.
Introduce unique interactive features or storytelling videos to stand out.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Add Guest Reviews
Integrate star ratings and genuine guest testimonials near the hero to build social proof and credibility.
Important
Easy fix
Simplify Datepicker UI
Replace lengthy technical datepicker instructions with intuitive icons and concise placeholders for clarity.
Important
Moderate fix
Add Guest Reviews
Integrate star ratings and genuine guest testimonials near the hero to build social proof and credibility.
Important
Easy fix
Simplify Datepicker UI
Replace lengthy technical datepicker instructions with intuitive icons and concise placeholders for clarity.
Suggestion
Moderate fix
Populate Below-Fold Content
Fill empty lower page with featured offers, room previews, or interactive sections to reduce blank space and engage users.
Suggestion
Moderate fix
Introduce Scarcity Prompts
Add real-time availability counters or limited-time countdowns on offers to create urgency and drive bookings.
Suggestion
Moderate fix
Populate Below-Fold Content
Fill empty lower page with featured offers, room previews, or interactive sections to reduce blank space and engage users.
Suggestion
Moderate fix
Introduce Scarcity Prompts
Add real-time availability counters or limited-time countdowns on offers to create urgency and drive bookings.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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Hospitality & Leisure 2025