Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
18
Website Rank
The Boca Raton homepage features a striking beachfront hero image a date picker CTA event promotions and navigational sections offering resort info gift cards blog and privacy preferences
B+
Conversion Qualification*
#
18
Website Rank
B+
Conversion Qualification*
The Boca Raton homepage features a striking beachfront hero image a date picker CTA event promotions and navigational sections offering resort info gift cards blog and privacy preferences
#
18
Website Rank
The Boca Raton homepage features a striking beachfront hero image a date picker CTA event promotions and navigational sections offering resort info gift cards blog and privacy preferences
80
80
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
68
/100
Originality & creativity
78
78
/100
/100
User Experience (UX)
User Experience (UX)
72
72
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
68
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Full width hero image creates strong visual impact
Full width hero image creates strong visual impact
Full width hero image creates strong visual impact
circle-check
circle-check
Clean typography enhances readability
Clean typography enhances readability
Clean typography enhances readability
circle-check
circle-check
Date picker CTA is prominent above the fold
Date picker CTA is prominent above the fold
Date picker CTA is prominent above the fold
circle-check
circle-check
Consistent branding across sections
Consistent branding across sections
Consistent branding across sections
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu appears cluttered on desktop view
Navigation menu appears cluttered on desktop view
Navigation menu appears cluttered on desktop view
circle-exclamation
circle-exclamation
Date picker instructions disrupt visual flow
Date picker instructions disrupt visual flow
Date picker instructions disrupt visual flow
circle-exclamation
circle-exclamation
Cookie consent overlay covers key content
Cookie consent overlay covers key content
Cookie consent overlay covers key content
circle-exclamation
circle-exclamation
Text snippets in hero lack clear hierarchy
Text snippets in hero lack clear hierarchy
Text snippets in hero lack clear hierarchy
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive design adapts core elements yet some interactive controls feel compressed on smaller screens
Responsive design adapts core elements yet some interactive controls feel compressed on smaller screens
check
check
Key CTAs remain visible on mobile enhancing engagement potential
Key CTAs remain visible on mobile enhancing engagement potential
xmark
xmark
Too many menu items collapse into a dense dropdown on tablet
Too many menu items collapse into a dense dropdown on tablet
lightbulb
lightbulb
Reorganize navigation for clearer access on medium breakpoints
Reorganize navigation for clearer access on medium breakpoints
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive design adapts core elements yet some interactive controls feel compressed on smaller screens
check
Key CTAs remain visible on mobile enhancing engagement potential
xmark
Too many menu items collapse into a dense dropdown on tablet
lightbulb
Reorganize navigation for clearer access on medium breakpoints
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Some scarcity and social proof cues present but not prominent or clearly integrated
Some scarcity and social proof cues present but not prominent or clearly integrated
check
check
Resort credits and discounts are clearly highlighted
Resort credits and discounts are clearly highlighted
xmark
xmark
No urgency messages for booking deals
No urgency messages for booking deals
lightbulb
lightbulb
Add countdown timers or limited availability badges to drive action
Add countdown timers or limited availability badges to drive action
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Some scarcity and social proof cues present but not prominent or clearly integrated
check
Resort credits and discounts are clearly highlighted
xmark
No urgency messages for booking deals
lightbulb
Add countdown timers or limited availability badges to drive action
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
68
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
The page evokes a classic luxury resort vibe but originality is limited by common hospitality tropes
The page evokes a classic luxury resort vibe but originality is limited by common hospitality tropes
check
check
Elegant layout stands out among generic hotel sites
Elegant layout stands out among generic hotel sites
xmark
xmark
Section structures follow predictable patterns seen elsewhere
Section structures follow predictable patterns seen elsewhere
lightbulb
lightbulb
Incorporate unique storytelling elements to differentiate brand experience
Incorporate unique storytelling elements to differentiate brand experience
Good
Solid start
sparkles
Originality & Creativity
68
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
The page evokes a classic luxury resort vibe but originality is limited by common hospitality tropes
check
Elegant layout stands out among generic hotel sites
xmark
Section structures follow predictable patterns seen elsewhere
lightbulb
Incorporate unique storytelling elements to differentiate brand experience
Good
Good
Solid start
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
User journey is intuitive with clear CTAs but hidden details and overlays can interrupt flow
User journey is intuitive with clear CTAs but hidden details and overlays can interrupt flow
check
check
Primary call to action is easy to identify and use
Primary call to action is easy to identify and use
xmark
xmark
Cookie modal interrupts booking initiation process
Cookie modal interrupts booking initiation process
lightbulb
lightbulb
Delay cookie prompt until after initial booking interaction
Delay cookie prompt until after initial booking interaction
Good
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
User journey is intuitive with clear CTAs but hidden details and overlays can interrupt flow
check
Primary call to action is easy to identify and use
xmark
Cookie modal interrupts booking initiation process
lightbulb
Delay cookie prompt until after initial booking interaction
Good
Good
Solid start
Solid start
UX Writing
72
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is aspirational and brand aligned however lacks concise instruction and may overwhelm users
Copy is aspirational and brand aligned however lacks concise instruction and may overwhelm users
check
check
Headlines evoke a sense of exclusivity and intrigue
Headlines evoke a sense of exclusivity and intrigue
xmark
xmark
Long instructional text for date picker feels technical
Long instructional text for date picker feels technical
lightbulb
lightbulb
Simplify instructional language to guide users swiftly
Simplify instructional language to guide users swiftly
Good
Solid start
UX Writing
72
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is aspirational and brand aligned however lacks concise instruction and may overwhelm users
check
Headlines evoke a sense of exclusivity and intrigue
xmark
Long instructional text for date picker feels technical
lightbulb
Simplify instructional language to guide users swiftly
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
The design feels luxurious with balanced whitespace and elegant fonts however some layout elements lack alignment
The design feels luxurious with balanced whitespace and elegant fonts however some layout elements lack alignment
check
check
Striking imagery paired with refined typography conveys luxury and quality
Striking imagery paired with refined typography conveys luxury and quality
xmark
xmark
Inconsistent spacing between modules creates a sense of disconnection
Inconsistent spacing between modules creates a sense of disconnection
lightbulb
lightbulb
Streamline spacing and alignment to enhance visual cohesion and polish
Streamline spacing and alignment to enhance visual cohesion and polish
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
The design feels luxurious with balanced whitespace and elegant fonts however some layout elements lack alignment
check
Striking imagery paired with refined typography conveys luxury and quality
xmark
Inconsistent spacing between modules creates a sense of disconnection
lightbulb
Streamline spacing and alignment to enhance visual cohesion and polish
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Optimize Cookie Timing
Optimize Cookie Timing
Optimize Cookie Timing
Defer cookie consent prompt until after initial booking flow to reduce interruptions and improve conversion rate
Defer cookie consent prompt until after initial booking flow to reduce interruptions and improve conversion rate
Important
Moderate fix
Simplify Date Picker Copy
Simplify Date Picker Copy
Simplify Date Picker Copy
Revise date picker instructions to concise user friendly phrases minimizing technical keys details
Revise date picker instructions to concise user friendly phrases minimizing technical keys details
Suggestion
Moderate fix
Enhance Mobile Nav
Enhance Mobile Nav
Enhance Mobile Nav
Reorganize menu structure on mobile and tablet to group items and reduce dropdown density improving accessibility
Reorganize menu structure on mobile and tablet to group items and reduce dropdown density improving accessibility
Suggestion
Easy fix
Add Scarcity Elements
Add Scarcity Elements
Add Scarcity Elements
Introduce real time limited offer indicators such as countdown timers on special rates to create urgency
Introduce real time limited offer indicators such as countdown timers on special rates to create urgency
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025