Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

75

Website Rank

Premium beach resort website featuring an immersive hero slider, clear navigation, date picker accessibility, and luxury branding. Below-fold content sparse with placeholders, cookie consent bar present.

C+

Conversion Qualification*

#

75

Website Rank

C+

Conversion Qualification*

Premium beach resort website featuring an immersive hero slider, clear navigation, date picker accessibility, and luxury branding. Below-fold content sparse with placeholders, cookie consent bar present.

#

75

Website Rank

Premium beach resort website featuring an immersive hero slider, clear navigation, date picker accessibility, and luxury branding. Below-fold content sparse with placeholders, cookie consent bar present.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality hero imagery evokes luxury beachfront vibe.

High-quality hero imagery evokes luxury beachfront vibe.

High-quality hero imagery evokes luxury beachfront vibe.

circle-check

circle-check

Clear primary CTA "View Available Rates" prominently placed.

Clear primary CTA "View Available Rates" prominently placed.

Clear primary CTA "View Available Rates" prominently placed.

circle-check

circle-check

Intuitive top navigation with logical category labels.

Intuitive top navigation with logical category labels.

Intuitive top navigation with logical category labels.

circle-check

circle-check

Consistent typography and brand color scheme.

Consistent typography and brand color scheme.

Consistent typography and brand color scheme.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Datepicker instructions are verbose and technical.

Datepicker instructions are verbose and technical.

Datepicker instructions are verbose and technical.

circle-exclamation

circle-exclamation

Excessive whitespace below fold leaves site looking sparse.

Excessive whitespace below fold leaves site looking sparse.

Excessive whitespace below fold leaves site looking sparse.

circle-exclamation

circle-exclamation

No visible real guest testimonials or star ratings.

No visible real guest testimonials or star ratings.

No visible real guest testimonials or star ratings.

circle-exclamation

circle-exclamation

Cookie banner is prominent but detracts from content.

Cookie banner is prominent but detracts from content.

Cookie banner is prominent but detracts from content.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout adapts across devices, though cookie bar and whitespace affect smaller screens.

Responsive layout adapts across devices, though cookie bar and whitespace affect smaller screens.

check

check

Navigation adapts into mobile-friendly menu layout.

Navigation adapts into mobile-friendly menu layout.

xmark

xmark

Cookie consent banner overwhelms smaller screens and obscures content.

Cookie consent banner overwhelms smaller screens and obscures content.

lightbulb

lightbulb

Optimize cookie banner placement to avoid covering CTAs on mobile.

Optimize cookie banner placement to avoid covering CTAs on mobile.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout adapts across devices, though cookie bar and whitespace affect smaller screens.

check

Navigation adapts into mobile-friendly menu layout.

xmark

Cookie consent banner overwhelms smaller screens and obscures content.

lightbulb

Optimize cookie banner placement to avoid covering CTAs on mobile.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Offers section lists credits and discounts but lacks urgency cues and real guest endorsements to drive conversions.

Offers section lists credits and discounts but lacks urgency cues and real guest endorsements to drive conversions.

check

check

Prominent display of resort credits and gift card options.

Prominent display of resort credits and gift card options.

xmark

xmark

No countdowns or limited availability indicators to invoke urgency.

No countdowns or limited availability indicators to invoke urgency.

lightbulb

lightbulb

Incorporate scarcity messages and third-party endorsements to boost trust and urgency.

Incorporate scarcity messages and third-party endorsements to boost trust and urgency.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Offers section lists credits and discounts but lacks urgency cues and real guest endorsements to drive conversions.

check

Prominent display of resort credits and gift card options.

xmark

No countdowns or limited availability indicators to invoke urgency.

lightbulb

Incorporate scarcity messages and third-party endorsements to boost trust and urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Elegant and on-brand design, but layout follows common luxury hotel templates without standout features.

Elegant and on-brand design, but layout follows common luxury hotel templates without standout features.

check

check

Consistent brand identity reinforces recognition.

Consistent brand identity reinforces recognition.

xmark

xmark

Layout lacks unique interactive or storytelling elements.

Layout lacks unique interactive or storytelling elements.

lightbulb

lightbulb

Introduce unique interactive features or storytelling videos to stand out.

Introduce unique interactive features or storytelling videos to stand out.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Elegant and on-brand design, but layout follows common luxury hotel templates without standout features.

check

Consistent brand identity reinforces recognition.

xmark

Layout lacks unique interactive or storytelling elements.

lightbulb

Introduce unique interactive features or storytelling videos to stand out.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear navigation and prominent CTA enhance usability, but technical datepicker instructions may confuse users.

Clear navigation and prominent CTA enhance usability, but technical datepicker instructions may confuse users.

check

check

Clear primary CTA makes booking process straightforward.

Clear primary CTA makes booking process straightforward.

xmark

xmark

Verbose datepicker instructions add cognitive load.

Verbose datepicker instructions add cognitive load.

lightbulb

lightbulb

Simplify date selection text and use intuitive icons to reduce complexity.

Simplify date selection text and use intuitive icons to reduce complexity.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear navigation and prominent CTA enhance usability, but technical datepicker instructions may confuse users.

check

Clear primary CTA makes booking process straightforward.

xmark

Verbose datepicker instructions add cognitive load.

lightbulb

Simplify date selection text and use intuitive icons to reduce complexity.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Brand tone is luxurious and inviting, but some instructional text is overly technical and lengthy.

Brand tone is luxurious and inviting, but some instructional text is overly technical and lengthy.

check

check

Branding copy evokes an upscale, memorable experience.

Branding copy evokes an upscale, memorable experience.

xmark

xmark

Technical keypress instructions in datepicker feel out of place.

Technical keypress instructions in datepicker feel out of place.

lightbulb

lightbulb

Use concise labels and tooltips instead of lengthy keyboard instructions.

Use concise labels and tooltips instead of lengthy keyboard instructions.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Brand tone is luxurious and inviting, but some instructional text is overly technical and lengthy.

check

Branding copy evokes an upscale, memorable experience.

xmark

Technical keypress instructions in datepicker feel out of place.

lightbulb

Use concise labels and tooltips instead of lengthy keyboard instructions.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Premium imagery and elegant layout convey luxury, but whitespace below fold feels excessive.

Premium imagery and elegant layout convey luxury, but whitespace below fold feels excessive.

check

check

High-quality hero imagery evokes luxury beachfront vibe.

High-quality hero imagery evokes luxury beachfront vibe.

xmark

xmark

Whitespace below fold creates a sparse, incomplete impression.

Whitespace below fold creates a sparse, incomplete impression.

lightbulb

lightbulb

Consider balancing white space with engaging content to maintain visual interest.

Consider balancing white space with engaging content to maintain visual interest.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Premium imagery and elegant layout convey luxury, but whitespace below fold feels excessive.

check

High-quality hero imagery evokes luxury beachfront vibe.

xmark

Whitespace below fold creates a sparse, incomplete impression.

lightbulb

Consider balancing white space with engaging content to maintain visual interest.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Guest Reviews

Add Guest Reviews

Add Guest Reviews

Integrate star ratings and genuine guest testimonials near the hero to build social proof and credibility.

Integrate star ratings and genuine guest testimonials near the hero to build social proof and credibility.

Important

Easy fix

Simplify Datepicker UI

Simplify Datepicker UI

Simplify Datepicker UI

Replace lengthy technical datepicker instructions with intuitive icons and concise placeholders for clarity.

Replace lengthy technical datepicker instructions with intuitive icons and concise placeholders for clarity.

Suggestion

Moderate fix

Populate Below-Fold Content

Populate Below-Fold Content

Populate Below-Fold Content

Fill empty lower page with featured offers, room previews, or interactive sections to reduce blank space and engage users.

Fill empty lower page with featured offers, room previews, or interactive sections to reduce blank space and engage users.

Suggestion

Moderate fix

Introduce Scarcity Prompts

Introduce Scarcity Prompts

Introduce Scarcity Prompts

Add real-time availability counters or limited-time countdowns on offers to create urgency and drive bookings.

Add real-time availability counters or limited-time countdowns on offers to create urgency and drive bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025