Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
75
Website Rank
Premium beach resort website featuring an immersive hero slider, clear navigation, date picker accessibility, and luxury branding. Below-fold content sparse with placeholders, cookie consent bar present.
C+
Conversion Qualification*
#
75
Website Rank
C+
Conversion Qualification*
Premium beach resort website featuring an immersive hero slider, clear navigation, date picker accessibility, and luxury branding. Below-fold content sparse with placeholders, cookie consent bar present.
#
75
Website Rank
Premium beach resort website featuring an immersive hero slider, clear navigation, date picker accessibility, and luxury branding. Below-fold content sparse with placeholders, cookie consent bar present.
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality hero imagery evokes luxury beachfront vibe.
High-quality hero imagery evokes luxury beachfront vibe.
High-quality hero imagery evokes luxury beachfront vibe.
circle-check
circle-check
Clear primary CTA "View Available Rates" prominently placed.
Clear primary CTA "View Available Rates" prominently placed.
Clear primary CTA "View Available Rates" prominently placed.
circle-check
circle-check
Intuitive top navigation with logical category labels.
Intuitive top navigation with logical category labels.
Intuitive top navigation with logical category labels.
circle-check
circle-check
Consistent typography and brand color scheme.
Consistent typography and brand color scheme.
Consistent typography and brand color scheme.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Datepicker instructions are verbose and technical.
Datepicker instructions are verbose and technical.
Datepicker instructions are verbose and technical.
circle-exclamation
circle-exclamation
Excessive whitespace below fold leaves site looking sparse.
Excessive whitespace below fold leaves site looking sparse.
Excessive whitespace below fold leaves site looking sparse.
circle-exclamation
circle-exclamation
No visible real guest testimonials or star ratings.
No visible real guest testimonials or star ratings.
No visible real guest testimonials or star ratings.
circle-exclamation
circle-exclamation
Cookie banner is prominent but detracts from content.
Cookie banner is prominent but detracts from content.
Cookie banner is prominent but detracts from content.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts across devices, though cookie bar and whitespace affect smaller screens.
Responsive layout adapts across devices, though cookie bar and whitespace affect smaller screens.
check
check
Navigation adapts into mobile-friendly menu layout.
Navigation adapts into mobile-friendly menu layout.
xmark
xmark
Cookie consent banner overwhelms smaller screens and obscures content.
Cookie consent banner overwhelms smaller screens and obscures content.
lightbulb
lightbulb
Optimize cookie banner placement to avoid covering CTAs on mobile.
Optimize cookie banner placement to avoid covering CTAs on mobile.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts across devices, though cookie bar and whitespace affect smaller screens.
check
Navigation adapts into mobile-friendly menu layout.
xmark
Cookie consent banner overwhelms smaller screens and obscures content.
lightbulb
Optimize cookie banner placement to avoid covering CTAs on mobile.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers section lists credits and discounts but lacks urgency cues and real guest endorsements to drive conversions.
Offers section lists credits and discounts but lacks urgency cues and real guest endorsements to drive conversions.
check
check
Prominent display of resort credits and gift card options.
Prominent display of resort credits and gift card options.
xmark
xmark
No countdowns or limited availability indicators to invoke urgency.
No countdowns or limited availability indicators to invoke urgency.
lightbulb
lightbulb
Incorporate scarcity messages and third-party endorsements to boost trust and urgency.
Incorporate scarcity messages and third-party endorsements to boost trust and urgency.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers section lists credits and discounts but lacks urgency cues and real guest endorsements to drive conversions.
check
Prominent display of resort credits and gift card options.
xmark
No countdowns or limited availability indicators to invoke urgency.
lightbulb
Incorporate scarcity messages and third-party endorsements to boost trust and urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Elegant and on-brand design, but layout follows common luxury hotel templates without standout features.
Elegant and on-brand design, but layout follows common luxury hotel templates without standout features.
check
check
Consistent brand identity reinforces recognition.
Consistent brand identity reinforces recognition.
xmark
xmark
Layout lacks unique interactive or storytelling elements.
Layout lacks unique interactive or storytelling elements.
lightbulb
lightbulb
Introduce unique interactive features or storytelling videos to stand out.
Introduce unique interactive features or storytelling videos to stand out.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Elegant and on-brand design, but layout follows common luxury hotel templates without standout features.
check
Consistent brand identity reinforces recognition.
xmark
Layout lacks unique interactive or storytelling elements.
lightbulb
Introduce unique interactive features or storytelling videos to stand out.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear navigation and prominent CTA enhance usability, but technical datepicker instructions may confuse users.
Clear navigation and prominent CTA enhance usability, but technical datepicker instructions may confuse users.
check
check
Clear primary CTA makes booking process straightforward.
Clear primary CTA makes booking process straightforward.
xmark
xmark
Verbose datepicker instructions add cognitive load.
Verbose datepicker instructions add cognitive load.
lightbulb
lightbulb
Simplify date selection text and use intuitive icons to reduce complexity.
Simplify date selection text and use intuitive icons to reduce complexity.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear navigation and prominent CTA enhance usability, but technical datepicker instructions may confuse users.
check
Clear primary CTA makes booking process straightforward.
xmark
Verbose datepicker instructions add cognitive load.
lightbulb
Simplify date selection text and use intuitive icons to reduce complexity.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Brand tone is luxurious and inviting, but some instructional text is overly technical and lengthy.
Brand tone is luxurious and inviting, but some instructional text is overly technical and lengthy.
check
check
Branding copy evokes an upscale, memorable experience.
Branding copy evokes an upscale, memorable experience.
xmark
xmark
Technical keypress instructions in datepicker feel out of place.
Technical keypress instructions in datepicker feel out of place.
lightbulb
lightbulb
Use concise labels and tooltips instead of lengthy keyboard instructions.
Use concise labels and tooltips instead of lengthy keyboard instructions.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Brand tone is luxurious and inviting, but some instructional text is overly technical and lengthy.
check
Branding copy evokes an upscale, memorable experience.
xmark
Technical keypress instructions in datepicker feel out of place.
lightbulb
Use concise labels and tooltips instead of lengthy keyboard instructions.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Premium imagery and elegant layout convey luxury, but whitespace below fold feels excessive.
Premium imagery and elegant layout convey luxury, but whitespace below fold feels excessive.
check
check
High-quality hero imagery evokes luxury beachfront vibe.
High-quality hero imagery evokes luxury beachfront vibe.
xmark
xmark
Whitespace below fold creates a sparse, incomplete impression.
Whitespace below fold creates a sparse, incomplete impression.
lightbulb
lightbulb
Consider balancing white space with engaging content to maintain visual interest.
Consider balancing white space with engaging content to maintain visual interest.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Premium imagery and elegant layout convey luxury, but whitespace below fold feels excessive.
check
High-quality hero imagery evokes luxury beachfront vibe.
xmark
Whitespace below fold creates a sparse, incomplete impression.
lightbulb
Consider balancing white space with engaging content to maintain visual interest.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Integrate star ratings and genuine guest testimonials near the hero to build social proof and credibility.
Integrate star ratings and genuine guest testimonials near the hero to build social proof and credibility.
Important
Easy fix
Simplify Datepicker UI
Simplify Datepicker UI
Simplify Datepicker UI
Replace lengthy technical datepicker instructions with intuitive icons and concise placeholders for clarity.
Replace lengthy technical datepicker instructions with intuitive icons and concise placeholders for clarity.
Suggestion
Moderate fix
Populate Below-Fold Content
Populate Below-Fold Content
Populate Below-Fold Content
Fill empty lower page with featured offers, room previews, or interactive sections to reduce blank space and engage users.
Fill empty lower page with featured offers, room previews, or interactive sections to reduce blank space and engage users.
Suggestion
Moderate fix
Introduce Scarcity Prompts
Introduce Scarcity Prompts
Introduce Scarcity Prompts
Add real-time availability counters or limited-time countdowns on offers to create urgency and drive bookings.
Add real-time availability counters or limited-time countdowns on offers to create urgency and drive bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025