Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
36
Website Rank
The Carlyle landing page features immersive visuals, clear navigation, and curated experiences like suites, dining, and gifting, reflecting a refined luxury aesthetic aligned with its brand identity.
B
Conversion Qualification*
#
36
Website Rank
B
Conversion Qualification*
The Carlyle landing page features immersive visuals, clear navigation, and curated experiences like suites, dining, and gifting, reflecting a refined luxury aesthetic aligned with its brand identity.
#
36
Website Rank
The Carlyle landing page features immersive visuals, clear navigation, and curated experiences like suites, dining, and gifting, reflecting a refined luxury aesthetic aligned with its brand identity.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking hero image instantly conveys luxury and atmosphere
Striking hero image instantly conveys luxury and atmosphere
Striking hero image instantly conveys luxury and atmosphere
circle-check
circle-check
Clear primary CTA Check Rates is prominent above the fold
Clear primary CTA Check Rates is prominent above the fold
Clear primary CTA Check Rates is prominent above the fold
circle-check
circle-check
High-quality imagery of suites boosts user engagement
High-quality imagery of suites boosts user engagement
High-quality imagery of suites boosts user engagement
circle-check
circle-check
Consistent upscale visual branding throughout the page
Consistent upscale visual branding throughout the page
Consistent upscale visual branding throughout the page
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu appears cluttered with many links
Navigation menu appears cluttered with many links
Navigation menu appears cluttered with many links
circle-exclamation
circle-exclamation
Lack of visible user reviews or testimonials reduces credibility
Lack of visible user reviews or testimonials reduces credibility
Lack of visible user reviews or testimonials reduces credibility
circle-exclamation
circle-exclamation
Overly long scroll with repetitive content may overwhelm visitors
Overly long scroll with repetitive content may overwhelm visitors
Overly long scroll with repetitive content may overwhelm visitors
circle-exclamation
circle-exclamation
Some CTAs blend in, making them hard to distinguish.
Some CTAs blend in, making them hard to distinguish.
Some CTAs blend in, making them hard to distinguish.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layouts adapt to different viewports, cards and nav collapse effectively for mobile.
Layouts adapt to different viewports, cards and nav collapse effectively for mobile.
check
check
Responsive cards stack neatly on smaller screens for continued usability.
Responsive cards stack neatly on smaller screens for continued usability.
xmark
xmark
Some buttons and text may become cramped on narrow mobile widths.
Some buttons and text may become cramped on narrow mobile widths.
lightbulb
lightbulb
Ensure tap targets have ample spacing to prevent misclicks on mobile devices.
Ensure tap targets have ample spacing to prevent misclicks on mobile devices.
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layouts adapt to different viewports, cards and nav collapse effectively for mobile.
check
Responsive cards stack neatly on smaller screens for continued usability.
xmark
Some buttons and text may become cramped on narrow mobile widths.
lightbulb
Ensure tap targets have ample spacing to prevent misclicks on mobile devices.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Promotional offers are present but scarcity and social proof cues are minimal.
Promotional offers are present but scarcity and social proof cues are minimal.
check
check
Clear presentation of promotional rates and credits encourages bookings.
Clear presentation of promotional rates and credits encourages bookings.
xmark
xmark
No countdown timers or low-availability indicators to instill urgency.
No countdown timers or low-availability indicators to instill urgency.
lightbulb
lightbulb
Add limited-time offer labels or room availability notices to drive conversions.
Add limited-time offer labels or room availability notices to drive conversions.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Promotional offers are present but scarcity and social proof cues are minimal.
check
Clear presentation of promotional rates and credits encourages bookings.
xmark
No countdown timers or low-availability indicators to instill urgency.
lightbulb
Add limited-time offer labels or room availability notices to drive conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Stylish layout aligns with luxury norms but lacks standout creative elements.
Stylish layout aligns with luxury norms but lacks standout creative elements.
check
check
Thematic imagery connects brand heritage with local ambiance.
Thematic imagery connects brand heritage with local ambiance.
xmark
xmark
Standard grid layout offers limited unique interactive features.
Standard grid layout offers limited unique interactive features.
lightbulb
lightbulb
Introduce subtle animations or interactive elements to enrich user experience.
Introduce subtle animations or interactive elements to enrich user experience.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Stylish layout aligns with luxury norms but lacks standout creative elements.
check
Thematic imagery connects brand heritage with local ambiance.
xmark
Standard grid layout offers limited unique interactive features.
lightbulb
Introduce subtle animations or interactive elements to enrich user experience.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive navigation and clear visual hierarchy guide users, though choice overload exists.
Intuitive navigation and clear visual hierarchy guide users, though choice overload exists.
check
check
Sticky CTAs keep booking actions accessible throughout scroll.
Sticky CTAs keep booking actions accessible throughout scroll.
xmark
xmark
Multiple navigation options may increase decision friction per Hick’s Law.
Multiple navigation options may increase decision friction per Hick’s Law.
lightbulb
lightbulb
Simplify menu items to focus on primary user journeys and reduce complexity.
Simplify menu items to focus on primary user journeys and reduce complexity.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive navigation and clear visual hierarchy guide users, though choice overload exists.
check
Sticky CTAs keep booking actions accessible throughout scroll.
xmark
Multiple navigation options may increase decision friction per Hick’s Law.
lightbulb
Simplify menu items to focus on primary user journeys and reduce complexity.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise, aspirational copy reinforces luxury positioning, with mostly clear CTAs.
Concise, aspirational copy reinforces luxury positioning, with mostly clear CTAs.
check
check
Descriptive headings use engaging language and evoke luxury.
Descriptive headings use engaging language and evoke luxury.
xmark
xmark
Inconsistent capitalization (e.g., uppercase headings) can hinder readability.
Inconsistent capitalization (e.g., uppercase headings) can hinder readability.
lightbulb
lightbulb
Standardize capitalization and shorten CTAs to improve clarity and scanability.
Standardize capitalization and shorten CTAs to improve clarity and scanability.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise, aspirational copy reinforces luxury positioning, with mostly clear CTAs.
check
Descriptive headings use engaging language and evoke luxury.
xmark
Inconsistent capitalization (e.g., uppercase headings) can hinder readability.
lightbulb
Standardize capitalization and shorten CTAs to improve clarity and scanability.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant, high-quality visuals and refined typography establish a luxurious brand presence.
Elegant, high-quality visuals and refined typography establish a luxurious brand presence.
check
check
High-resolution hero and suite images enhance perceived value and immersion.
High-resolution hero and suite images enhance perceived value and immersion.
xmark
xmark
Large hero section pushes key content below the fold, impacting immediacy.
Large hero section pushes key content below the fold, impacting immediacy.
lightbulb
lightbulb
Consider balancing hero height to surface essential info sooner and reduce scrolling.
Consider balancing hero height to surface essential info sooner and reduce scrolling.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant, high-quality visuals and refined typography establish a luxurious brand presence.
check
High-resolution hero and suite images enhance perceived value and immersion.
xmark
Large hero section pushes key content below the fold, impacting immediacy.
lightbulb
Consider balancing hero height to surface essential info sooner and reduce scrolling.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Reduce Hero Section Height
Reduce Hero Section Height
Reduce Hero Section Height
Shorten hero height to push CTAs and key info above the fold.
Shorten hero height to push CTAs and key info above the fold.
Important
Moderate fix
Simplify Navigation Menu
Simplify Navigation Menu
Simplify Navigation Menu
Consolidate menu items to primary paths (Book; Rooms; Dining) to reduce choice overload.
Consolidate menu items to primary paths (Book; Rooms; Dining) to reduce choice overload.
Suggestion
Easy fix
Enhance Mobile Tap Targets
Enhance Mobile Tap Targets
Enhance Mobile Tap Targets
Increase spacing and size of buttons on mobile to comply with Fitts’s Law.
Increase spacing and size of buttons on mobile to comply with Fitts’s Law.
Suggestion
Moderate fix
Introduce Scarcity Indicators
Introduce Scarcity Indicators
Introduce Scarcity Indicators
Add limited-time tags or room availability notices to create urgency and drive bookings.
Add limited-time tags or room availability notices to create urgency and drive bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025