( Your Hospitality Tech Partner )

( Your Hospitality Tech Partner )

Welcome,

Welcome,

The Carlyle, A Rosewood Hotel

The Carlyle, A Rosewood Hotel

The Carlyle, A Rosewood Hotel

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*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

DETAILED ANALYSIS

DETAILED ANALYSIS

DETAILED ANALYSIS

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Keep it up!

Responsive Design

Responsive Design

Responsive Design

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

80

80

80

/100

/100

/100

check

check

What you nailed

Responsive cards stack neatly on smaller screens for continued usability.

Responsive cards stack neatly on smaller screens for continued usability.

Responsive cards stack neatly on smaller screens for continued usability.

xmark

xmark

What you can improve

Some buttons and text may become cramped on narrow mobile widths.

Some buttons and text may become cramped on narrow mobile widths.

Some buttons and text may become cramped on narrow mobile widths.

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Quick insight

Ensure tap targets have ample spacing to prevent misclicks on mobile devices.

Ensure tap targets have ample spacing to prevent misclicks on mobile devices.

Ensure tap targets have ample spacing to prevent misclicks on mobile devices.

Good

Solid start

Influence Principles

Influence Principles

Influence Principles

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

65

65

65

/100

/100

/100

check

check

What you nailed

Clear presentation of promotional rates and credits encourages bookings.

Clear presentation of promotional rates and credits encourages bookings.

Clear presentation of promotional rates and credits encourages bookings.

xmark

xmark

What you can improve

No countdown timers or low-availability indicators to instill urgency.

No countdown timers or low-availability indicators to instill urgency.

No countdown timers or low-availability indicators to instill urgency.

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Quick insight

Add limited-time offer labels or room availability notices to drive conversions.

Add limited-time offer labels or room availability notices to drive conversions.

Add limited-time offer labels or room availability notices to drive conversions.

Good

Solid start

User Experience

User Experience

User Experience

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

75

75

75

/100

/100

/100

check

check

What you nailed

Sticky CTAs keep booking actions accessible throughout scroll.

Sticky CTAs keep booking actions accessible throughout scroll.

Sticky CTAs keep booking actions accessible throughout scroll.

xmark

xmark

What you can improve

Multiple navigation options may increase decision friction per Hick’s Law.

Multiple navigation options may increase decision friction per Hick’s Law.

Multiple navigation options may increase decision friction per Hick’s Law.

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Quick insight

Simplify menu items to focus on primary user journeys and reduce complexity.

Simplify menu items to focus on primary user journeys and reduce complexity.

Simplify menu items to focus on primary user journeys and reduce complexity.

Great

Solid start

Copywriting

Copywriting

Copywriting

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

80

80

80

/100

/100

/100

check

check

What you nailed

Descriptive headings use engaging language and evoke luxury.

Descriptive headings use engaging language and evoke luxury.

Descriptive headings use engaging language and evoke luxury.

xmark

xmark

What you can improve

Inconsistent capitalization (e.g., uppercase headings) can hinder readability.

Inconsistent capitalization (e.g., uppercase headings) can hinder readability.

Inconsistent capitalization (e.g., uppercase headings) can hinder readability.

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Quick insight

Standardize capitalization and shorten CTAs to improve clarity and scanability.

Standardize capitalization and shorten CTAs to improve clarity and scanability.

Standardize capitalization and shorten CTAs to improve clarity and scanability.

Great

Solid start

Design & Aesthetics

Design & Aesthetics

Design & Aesthetics

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

85

85

85

/100

/100

/100

check

check

What you nailed

High-resolution hero and suite images enhance perceived value and immersion.

High-resolution hero and suite images enhance perceived value and immersion.

High-resolution hero and suite images enhance perceived value and immersion.

xmark

xmark

What you can improve

Large hero section pushes key content below the fold, impacting immediacy.

Large hero section pushes key content below the fold, impacting immediacy.

Large hero section pushes key content below the fold, impacting immediacy.

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Quick insight

Consider balancing hero height to surface essential info sooner and reduce scrolling.

Consider balancing hero height to surface essential info sooner and reduce scrolling.

Consider balancing hero height to surface essential info sooner and reduce scrolling.

Good

Solid start

Originality & Creativity

Originality & Creativity

Originality & Creativity

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

70

70

70

/100

/100

/100

check

check

What you nailed

Thematic imagery connects brand heritage with local ambiance.

Thematic imagery connects brand heritage with local ambiance.

Thematic imagery connects brand heritage with local ambiance.

xmark

xmark

What you can improve

Standard grid layout offers limited unique interactive features.

Standard grid layout offers limited unique interactive features.

Standard grid layout offers limited unique interactive features.

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Quick insight

Introduce subtle animations or interactive elements to enrich user experience.

Introduce subtle animations or interactive elements to enrich user experience.

Introduce subtle animations or interactive elements to enrich user experience.

Ready to unpack these insights together?

Ready to unpack these insights together?

Ready to unpack these insights together?

QUICK FIXES

QUICK FIXES

Recommended steps to improve your website.

Recommended steps to improve your website.

Important

Easy fix

Reduce Hero Section Height

Shorten hero height to push CTAs and key info above the fold.

Important

Moderate fix

Simplify Navigation Menu

Consolidate menu items to primary paths (Book; Rooms; Dining) to reduce choice overload.

Important

Easy fix

Reduce Hero Section Height

Shorten hero height to push CTAs and key info above the fold.

Important

Moderate fix

Simplify Navigation Menu

Consolidate menu items to primary paths (Book; Rooms; Dining) to reduce choice overload.

Suggestion

Easy fix

Enhance Mobile Tap Targets

Increase spacing and size of buttons on mobile to comply with Fitts’s Law.

Suggestion

Moderate fix

Introduce Scarcity Indicators

Add limited-time tags or room availability notices to create urgency and drive bookings.

Suggestion

Easy fix

Enhance Mobile Tap Targets

Increase spacing and size of buttons on mobile to comply with Fitts’s Law.

Suggestion

Moderate fix

Introduce Scarcity Indicators

Add limited-time tags or room availability notices to create urgency and drive bookings.

NEED HELP WITH THESE CHALLENGES?

NEED HELP WITH THESE CHALLENGES?

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

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Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025