The Carlyle, A Rosewood Hotel
The Carlyle, A Rosewood Hotel
The Carlyle, A Rosewood Hotel
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
The Carlyle, A Rosewood Hotel
The Carlyle, A Rosewood Hotel
The Carlyle, A Rosewood Hotel
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
36
36
out of 183 websites
out of 183 websites
76.5
76.5
76.5
/100
/100
/100
You ranked
out of 183 websites
36
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Responsive cards stack neatly on smaller screens for continued usability.
Responsive cards stack neatly on smaller screens for continued usability.
Responsive cards stack neatly on smaller screens for continued usability.
xmark
xmark
What you can improve
Some buttons and text may become cramped on narrow mobile widths.
Some buttons and text may become cramped on narrow mobile widths.
Some buttons and text may become cramped on narrow mobile widths.
lightbulb
lightbulb
Quick insight
Ensure tap targets have ample spacing to prevent misclicks on mobile devices.
Ensure tap targets have ample spacing to prevent misclicks on mobile devices.
Ensure tap targets have ample spacing to prevent misclicks on mobile devices.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
65
65
65
/100
/100
/100
check
check
What you nailed
Clear presentation of promotional rates and credits encourages bookings.
Clear presentation of promotional rates and credits encourages bookings.
Clear presentation of promotional rates and credits encourages bookings.
xmark
xmark
What you can improve
No countdown timers or low-availability indicators to instill urgency.
No countdown timers or low-availability indicators to instill urgency.
No countdown timers or low-availability indicators to instill urgency.
lightbulb
lightbulb
Quick insight
Add limited-time offer labels or room availability notices to drive conversions.
Add limited-time offer labels or room availability notices to drive conversions.
Add limited-time offer labels or room availability notices to drive conversions.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Sticky CTAs keep booking actions accessible throughout scroll.
Sticky CTAs keep booking actions accessible throughout scroll.
Sticky CTAs keep booking actions accessible throughout scroll.
xmark
xmark
What you can improve
Multiple navigation options may increase decision friction per Hick’s Law.
Multiple navigation options may increase decision friction per Hick’s Law.
Multiple navigation options may increase decision friction per Hick’s Law.
lightbulb
lightbulb
Quick insight
Simplify menu items to focus on primary user journeys and reduce complexity.
Simplify menu items to focus on primary user journeys and reduce complexity.
Simplify menu items to focus on primary user journeys and reduce complexity.
Great
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
80
80
80
/100
/100
/100
check
check
What you nailed
Descriptive headings use engaging language and evoke luxury.
Descriptive headings use engaging language and evoke luxury.
Descriptive headings use engaging language and evoke luxury.
xmark
xmark
What you can improve
Inconsistent capitalization (e.g., uppercase headings) can hinder readability.
Inconsistent capitalization (e.g., uppercase headings) can hinder readability.
Inconsistent capitalization (e.g., uppercase headings) can hinder readability.
lightbulb
lightbulb
Quick insight
Standardize capitalization and shorten CTAs to improve clarity and scanability.
Standardize capitalization and shorten CTAs to improve clarity and scanability.
Standardize capitalization and shorten CTAs to improve clarity and scanability.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
High-resolution hero and suite images enhance perceived value and immersion.
High-resolution hero and suite images enhance perceived value and immersion.
High-resolution hero and suite images enhance perceived value and immersion.
xmark
xmark
What you can improve
Large hero section pushes key content below the fold, impacting immediacy.
Large hero section pushes key content below the fold, impacting immediacy.
Large hero section pushes key content below the fold, impacting immediacy.
lightbulb
lightbulb
Quick insight
Consider balancing hero height to surface essential info sooner and reduce scrolling.
Consider balancing hero height to surface essential info sooner and reduce scrolling.
Consider balancing hero height to surface essential info sooner and reduce scrolling.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Thematic imagery connects brand heritage with local ambiance.
Thematic imagery connects brand heritage with local ambiance.
Thematic imagery connects brand heritage with local ambiance.
xmark
xmark
What you can improve
Standard grid layout offers limited unique interactive features.
Standard grid layout offers limited unique interactive features.
Standard grid layout offers limited unique interactive features.
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lightbulb
Quick insight
Introduce subtle animations or interactive elements to enrich user experience.
Introduce subtle animations or interactive elements to enrich user experience.
Introduce subtle animations or interactive elements to enrich user experience.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Reduce Hero Section Height
Shorten hero height to push CTAs and key info above the fold.
Important
Moderate fix
Simplify Navigation Menu
Consolidate menu items to primary paths (Book; Rooms; Dining) to reduce choice overload.
Important
Easy fix
Reduce Hero Section Height
Shorten hero height to push CTAs and key info above the fold.
Important
Moderate fix
Simplify Navigation Menu
Consolidate menu items to primary paths (Book; Rooms; Dining) to reduce choice overload.
Suggestion
Easy fix
Enhance Mobile Tap Targets
Increase spacing and size of buttons on mobile to comply with Fitts’s Law.
Suggestion
Moderate fix
Introduce Scarcity Indicators
Add limited-time tags or room availability notices to create urgency and drive bookings.
Suggestion
Easy fix
Enhance Mobile Tap Targets
Increase spacing and size of buttons on mobile to comply with Fitts’s Law.
Suggestion
Moderate fix
Introduce Scarcity Indicators
Add limited-time tags or room availability notices to create urgency and drive bookings.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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