Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

89

Website Rank

Coeur d’Alene Resort’s homepage features a striking lakeside hero image, seasonal exploration sections, interactive elements like a lake cam and itinerary quiz, app promotion and a gallery, but lacks an immediate booking CTA and social proof.

C+

Conversion Qualification*

#

89

Website Rank

C+

Conversion Qualification*

Coeur d’Alene Resort’s homepage features a striking lakeside hero image, seasonal exploration sections, interactive elements like a lake cam and itinerary quiz, app promotion and a gallery, but lacks an immediate booking CTA and social proof.

#

89

Website Rank

Coeur d’Alene Resort’s homepage features a striking lakeside hero image, seasonal exploration sections, interactive elements like a lake cam and itinerary quiz, app promotion and a gallery, but lacks an immediate booking CTA and social proof.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

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circle-check

Stunning hero image evokes lakeside atmosphere.

Stunning hero image evokes lakeside atmosphere.

Stunning hero image evokes lakeside atmosphere.

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circle-check

Clear seasonal exploration sections engage visitors.

Clear seasonal exploration sections engage visitors.

Clear seasonal exploration sections engage visitors.

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circle-check

Mobile app promotion is prominent with store badges.

Mobile app promotion is prominent with store badges.

Mobile app promotion is prominent with store badges.

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circle-check

Personalized itinerary quiz adds interactive interest.

Personalized itinerary quiz adds interactive interest.

Personalized itinerary quiz adds interactive interest.

Things to improve

Things to improve

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circle-exclamation

No immediate booking CTA above the fold.

No immediate booking CTA above the fold.

No immediate booking CTA above the fold.

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circle-exclamation

Overwhelming number of headings clutter readability.

Overwhelming number of headings clutter readability.

Overwhelming number of headings clutter readability.

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circle-exclamation

Limited social proof; no reviews or testimonials visible.

Limited social proof; no reviews or testimonials visible.

Limited social proof; no reviews or testimonials visible.

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circle-exclamation

Gallery section loads many images, slowing focus.

Gallery section loads many images, slowing focus.

Gallery section loads many images, slowing focus.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive design adapts to different viewports but content remains dense on mobile.

Responsive design adapts to different viewports but content remains dense on mobile.

check

check

App store badges and lake cam scale well for mobile.

App store badges and lake cam scale well for mobile.

xmark

xmark

Text blocks appear cramped on narrower viewports.

Text blocks appear cramped on narrower viewports.

lightbulb

lightbulb

Simplify content stacking to improve mobile readability.

Simplify content stacking to improve mobile readability.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive design adapts to different viewports but content remains dense on mobile.

check

App store badges and lake cam scale well for mobile.

xmark

Text blocks appear cramped on narrower viewports.

lightbulb

Simplify content stacking to improve mobile readability.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited scarcity cues and social proof; personalization via quiz is a plus.

Limited scarcity cues and social proof; personalization via quiz is a plus.

check

check

Personalized quiz leverages engagement principle.

Personalized quiz leverages engagement principle.

xmark

xmark

No limited-time offers to create urgency.

No limited-time offers to create urgency.

lightbulb

lightbulb

Highlight time-sensitive promotions to increase urgency.

Highlight time-sensitive promotions to increase urgency.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited scarcity cues and social proof; personalization via quiz is a plus.

check

Personalized quiz leverages engagement principle.

xmark

No limited-time offers to create urgency.

lightbulb

Highlight time-sensitive promotions to increase urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Visual standard hospitality layout executed well but limited unique features.

Visual standard hospitality layout executed well but limited unique features.

check

check

Personalized quiz is a creative engagement tool.

Personalized quiz is a creative engagement tool.

xmark

xmark

Common resort layout limits uniqueness.

Common resort layout limits uniqueness.

lightbulb

lightbulb

Introduce interactive map to stand out in navigation.

Introduce interactive map to stand out in navigation.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Visual standard hospitality layout executed well but limited unique features.

check

Personalized quiz is a creative engagement tool.

xmark

Common resort layout limits uniqueness.

lightbulb

Introduce interactive map to stand out in navigation.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Engaging exploration but lacks persistent booking call-to-action, causing friction.

Engaging exploration but lacks persistent booking call-to-action, causing friction.

check

check

Seasonal links guide users to tailored content.

Seasonal links guide users to tailored content.

xmark

xmark

Lack of sticky booking bar hampers quick reservations.

Lack of sticky booking bar hampers quick reservations.

lightbulb

lightbulb

Add a persistent reservation CTA to reduce click depth.

Add a persistent reservation CTA to reduce click depth.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Engaging exploration but lacks persistent booking call-to-action, causing friction.

check

Seasonal links guide users to tailored content.

xmark

Lack of sticky booking bar hampers quick reservations.

lightbulb

Add a persistent reservation CTA to reduce click depth.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Descriptive and evocative copy invites exploration but some headings lack context.

Descriptive and evocative copy invites exploration but some headings lack context.

check

check

Evocative headlines invite seasonal exploration.

Evocative headlines invite seasonal exploration.

xmark

xmark

Some headings like “Experience” feel too generic.

Some headings like “Experience” feel too generic.

lightbulb

lightbulb

Refine headings to clarify specific user actions.

Refine headings to clarify specific user actions.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Descriptive and evocative copy invites exploration but some headings lack context.

check

Evocative headlines invite seasonal exploration.

xmark

Some headings like “Experience” feel too generic.

lightbulb

Refine headings to clarify specific user actions.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Minimalist blue-white layout with strong photography but varying spacing.

Minimalist blue-white layout with strong photography but varying spacing.

check

check

High-quality photography enhances professional look.

High-quality photography enhances professional look.

xmark

xmark

Inconsistent spacing between sections disrupts visual flow.

Inconsistent spacing between sections disrupts visual flow.

lightbulb

lightbulb

Establish consistent margins to unify page rhythm.

Establish consistent margins to unify page rhythm.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Minimalist blue-white layout with strong photography but varying spacing.

check

High-quality photography enhances professional look.

xmark

Inconsistent spacing between sections disrupts visual flow.

lightbulb

Establish consistent margins to unify page rhythm.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Persistent Booking Bar

Add Persistent Booking Bar

Add Persistent Booking Bar

Implement a sticky header or booking bar with date picker and Check Availability button for immediate reservations.

Implement a sticky header or booking bar with date picker and Check Availability button for immediate reservations.

Important

Easy fix

Introduce Social Proof Section

Introduce Social Proof Section

Introduce Social Proof Section

Include guest reviews, star ratings, and photo testimonials to build credibility and trust.

Include guest reviews, star ratings, and photo testimonials to build credibility and trust.

Suggestion

Easy fix

Optimize Mobile Content Hierarchy

Optimize Mobile Content Hierarchy

Optimize Mobile Content Hierarchy

Streamline mobile stacking by reducing text density and adding whitespace for better readability.

Streamline mobile stacking by reducing text density and adding whitespace for better readability.

Suggestion

Moderate fix

Add Scarcity Messaging

Add Scarcity Messaging

Add Scarcity Messaging

Display limited-time offers or countdown timers for seasonal packages to create urgency and drive bookings.

Display limited-time offers or countdown timers for seasonal packages to create urgency and drive bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025