Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
99
Website Rank
A lakeside resort site with bold imagery and seasonal sections but missing key booking tools above view
B
Conversion Qualification*
#
99
Website Rank
B
Conversion Qualification*
A lakeside resort site with bold imagery and seasonal sections but missing key booking tools above view
#
99
Website Rank
A lakeside resort site with bold imagery and seasonal sections but missing key booking tools above view
70
70
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero image and lake view impact
Strong hero image and lake view impact
Strong hero image and lake view impact
circle-check
circle-check
Seasonal sections encourage exploration
Seasonal sections encourage exploration
Seasonal sections encourage exploration
circle-check
circle-check
Personalized quiz adds engagement
Personalized quiz adds engagement
Personalized quiz adds engagement
circle-check
circle-check
Live lake cam adds unique authenticity
Live lake cam adds unique authenticity
Live lake cam adds unique authenticity
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overly dense and complex
Navigation menu is overly dense and complex
Navigation menu is overly dense and complex
circle-exclamation
circle-exclamation
No booking form visible above the fold
No booking form visible above the fold
No booking form visible above the fold
circle-exclamation
circle-exclamation
Text blocks can feel overwhelming to scan
Text blocks can feel overwhelming to scan
Text blocks can feel overwhelming to scan
circle-exclamation
circle-exclamation
Footer content feels repetitive and lengthy
Footer content feels repetitive and lengthy
Footer content feels repetitive and lengthy
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site appears built mobile first with strong scaling of images and text
Site appears built mobile first with strong scaling of images and text
check
check
Images resize fluidly across breakpoints
Images resize fluidly across breakpoints
xmark
xmark
Tap targets could be larger on touch devices
Tap targets could be larger on touch devices
lightbulb
lightbulb
Increase button size and spacing for better touch usability
Increase button size and spacing for better touch usability
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site appears built mobile first with strong scaling of images and text
check
Images resize fluidly across breakpoints
xmark
Tap targets could be larger on touch devices
lightbulb
Increase button size and spacing for better touch usability
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Few social proof elements and no visible scarcity notices limit urgency
Few social proof elements and no visible scarcity notices limit urgency
check
check
Packages section shows variety of offers
Packages section shows variety of offers
xmark
xmark
Missing guest reviews or testimonials
Missing guest reviews or testimonials
lightbulb
lightbulb
Add user reviews to boost credibility and trust
Add user reviews to boost credibility and trust
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Few social proof elements and no visible scarcity notices limit urgency
check
Packages section shows variety of offers
xmark
Missing guest reviews or testimonials
lightbulb
Add user reviews to boost credibility and trust
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique itineraries quiz and live lake cam add personalized experiences
Unique itineraries quiz and live lake cam add personalized experiences
check
check
Personalized quiz drives engagement
Personalized quiz drives engagement
xmark
xmark
Quiz placement feels buried in long scroll
Quiz placement feels buried in long scroll
lightbulb
lightbulb
Promote quiz earlier in page to increase visibility
Promote quiz earlier in page to increase visibility
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique itineraries quiz and live lake cam add personalized experiences
check
Personalized quiz drives engagement
xmark
Quiz placement feels buried in long scroll
lightbulb
Promote quiz earlier in page to increase visibility
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear section hierarchy but high choice complexity may overwhelm visitors
Clear section hierarchy but high choice complexity may overwhelm visitors
check
check
Section headings guide users through content
Section headings guide users through content
xmark
xmark
Lack of booking form above fold adds extra steps
Lack of booking form above fold adds extra steps
lightbulb
lightbulb
Add inline booking widget to reduce steps to action
Add inline booking widget to reduce steps to action
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear section hierarchy but high choice complexity may overwhelm visitors
check
Section headings guide users through content
xmark
Lack of booking form above fold adds extra steps
lightbulb
Add inline booking widget to reduce steps to action
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Writing is aspirational and on brand but lacks concise calls to action
Writing is aspirational and on brand but lacks concise calls to action
check
check
Headings evoke a sense of adventure
Headings evoke a sense of adventure
xmark
xmark
Some paragraphs end abruptly pointing to missing text
Some paragraphs end abruptly pointing to missing text
lightbulb
lightbulb
Ensure all text is complete and proofread for clarity
Ensure all text is complete and proofread for clarity
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Writing is aspirational and on brand but lacks concise calls to action
check
Headings evoke a sense of adventure
xmark
Some paragraphs end abruptly pointing to missing text
lightbulb
Ensure all text is complete and proofread for clarity
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean modern aesthetic with cohesive blue white palette and striking hero imagery
Clean modern aesthetic with cohesive blue white palette and striking hero imagery
check
check
Hero image offers strong visual impact
Hero image offers strong visual impact
xmark
xmark
Layout feels cluttered in some sections
Layout feels cluttered in some sections
lightbulb
lightbulb
Reduce visual noise by simplifying section backgrounds
Reduce visual noise by simplifying section backgrounds
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Clean modern aesthetic with cohesive blue white palette and striking hero imagery
check
Hero image offers strong visual impact
xmark
Layout feels cluttered in some sections
lightbulb
Reduce visual noise by simplifying section backgrounds
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Integrate Booking Widget
Integrate Booking Widget
Integrate Booking Widget
Embed a compact booking form in the hero to enable instant availability checks and reduce navigation steps to booking
Embed a compact booking form in the hero to enable instant availability checks and reduce navigation steps to booking
Important
Easy fix
Streamline Navigation
Streamline Navigation
Streamline Navigation
Simplify top menu by grouping related links into dropdowns to lower cognitive load and improve usability
Simplify top menu by grouping related links into dropdowns to lower cognitive load and improve usability
Suggestion
Moderate fix
Enhance Social Proof
Enhance Social Proof
Enhance Social Proof
Display recent guest reviews star ratings and select testimonials with photos to build trust and inspire action
Display recent guest reviews star ratings and select testimonials with photos to build trust and inspire action
Suggestion
Easy fix
Optimize Touch Targets
Optimize Touch Targets
Optimize Touch Targets
Increase button and link sizes and add spacing to improve tap accuracy on mobile devices
Increase button and link sizes and add spacing to improve tap accuracy on mobile devices
RELATED RESOURCES
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025