Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
89
Website Rank
Coeur d’Alene Resort’s homepage features a striking lakeside hero image, seasonal exploration sections, interactive elements like a lake cam and itinerary quiz, app promotion and a gallery, but lacks an immediate booking CTA and social proof.
C+
Conversion Qualification*
#
89
Website Rank
C+
Conversion Qualification*
Coeur d’Alene Resort’s homepage features a striking lakeside hero image, seasonal exploration sections, interactive elements like a lake cam and itinerary quiz, app promotion and a gallery, but lacks an immediate booking CTA and social proof.
#
89
Website Rank
Coeur d’Alene Resort’s homepage features a striking lakeside hero image, seasonal exploration sections, interactive elements like a lake cam and itinerary quiz, app promotion and a gallery, but lacks an immediate booking CTA and social proof.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Stunning hero image evokes lakeside atmosphere.
Stunning hero image evokes lakeside atmosphere.
Stunning hero image evokes lakeside atmosphere.
circle-check
circle-check
Clear seasonal exploration sections engage visitors.
Clear seasonal exploration sections engage visitors.
Clear seasonal exploration sections engage visitors.
circle-check
circle-check
Mobile app promotion is prominent with store badges.
Mobile app promotion is prominent with store badges.
Mobile app promotion is prominent with store badges.
circle-check
circle-check
Personalized itinerary quiz adds interactive interest.
Personalized itinerary quiz adds interactive interest.
Personalized itinerary quiz adds interactive interest.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No immediate booking CTA above the fold.
No immediate booking CTA above the fold.
No immediate booking CTA above the fold.
circle-exclamation
circle-exclamation
Overwhelming number of headings clutter readability.
Overwhelming number of headings clutter readability.
Overwhelming number of headings clutter readability.
circle-exclamation
circle-exclamation
Limited social proof; no reviews or testimonials visible.
Limited social proof; no reviews or testimonials visible.
Limited social proof; no reviews or testimonials visible.
circle-exclamation
circle-exclamation
Gallery section loads many images, slowing focus.
Gallery section loads many images, slowing focus.
Gallery section loads many images, slowing focus.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive design adapts to different viewports but content remains dense on mobile.
Responsive design adapts to different viewports but content remains dense on mobile.
check
check
App store badges and lake cam scale well for mobile.
App store badges and lake cam scale well for mobile.
xmark
xmark
Text blocks appear cramped on narrower viewports.
Text blocks appear cramped on narrower viewports.
lightbulb
lightbulb
Simplify content stacking to improve mobile readability.
Simplify content stacking to improve mobile readability.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive design adapts to different viewports but content remains dense on mobile.
check
App store badges and lake cam scale well for mobile.
xmark
Text blocks appear cramped on narrower viewports.
lightbulb
Simplify content stacking to improve mobile readability.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited scarcity cues and social proof; personalization via quiz is a plus.
Limited scarcity cues and social proof; personalization via quiz is a plus.
check
check
Personalized quiz leverages engagement principle.
Personalized quiz leverages engagement principle.
xmark
xmark
No limited-time offers to create urgency.
No limited-time offers to create urgency.
lightbulb
lightbulb
Highlight time-sensitive promotions to increase urgency.
Highlight time-sensitive promotions to increase urgency.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited scarcity cues and social proof; personalization via quiz is a plus.
check
Personalized quiz leverages engagement principle.
xmark
No limited-time offers to create urgency.
lightbulb
Highlight time-sensitive promotions to increase urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Visual standard hospitality layout executed well but limited unique features.
Visual standard hospitality layout executed well but limited unique features.
check
check
Personalized quiz is a creative engagement tool.
Personalized quiz is a creative engagement tool.
xmark
xmark
Common resort layout limits uniqueness.
Common resort layout limits uniqueness.
lightbulb
lightbulb
Introduce interactive map to stand out in navigation.
Introduce interactive map to stand out in navigation.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Visual standard hospitality layout executed well but limited unique features.
check
Personalized quiz is a creative engagement tool.
xmark
Common resort layout limits uniqueness.
lightbulb
Introduce interactive map to stand out in navigation.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Engaging exploration but lacks persistent booking call-to-action, causing friction.
Engaging exploration but lacks persistent booking call-to-action, causing friction.
check
check
Seasonal links guide users to tailored content.
Seasonal links guide users to tailored content.
xmark
xmark
Lack of sticky booking bar hampers quick reservations.
Lack of sticky booking bar hampers quick reservations.
lightbulb
lightbulb
Add a persistent reservation CTA to reduce click depth.
Add a persistent reservation CTA to reduce click depth.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Engaging exploration but lacks persistent booking call-to-action, causing friction.
check
Seasonal links guide users to tailored content.
xmark
Lack of sticky booking bar hampers quick reservations.
lightbulb
Add a persistent reservation CTA to reduce click depth.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Descriptive and evocative copy invites exploration but some headings lack context.
Descriptive and evocative copy invites exploration but some headings lack context.
check
check
Evocative headlines invite seasonal exploration.
Evocative headlines invite seasonal exploration.
xmark
xmark
Some headings like “Experience” feel too generic.
Some headings like “Experience” feel too generic.
lightbulb
lightbulb
Refine headings to clarify specific user actions.
Refine headings to clarify specific user actions.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Descriptive and evocative copy invites exploration but some headings lack context.
check
Evocative headlines invite seasonal exploration.
xmark
Some headings like “Experience” feel too generic.
lightbulb
Refine headings to clarify specific user actions.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Minimalist blue-white layout with strong photography but varying spacing.
Minimalist blue-white layout with strong photography but varying spacing.
check
check
High-quality photography enhances professional look.
High-quality photography enhances professional look.
xmark
xmark
Inconsistent spacing between sections disrupts visual flow.
Inconsistent spacing between sections disrupts visual flow.
lightbulb
lightbulb
Establish consistent margins to unify page rhythm.
Establish consistent margins to unify page rhythm.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Minimalist blue-white layout with strong photography but varying spacing.
check
High-quality photography enhances professional look.
xmark
Inconsistent spacing between sections disrupts visual flow.
lightbulb
Establish consistent margins to unify page rhythm.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Persistent Booking Bar
Add Persistent Booking Bar
Add Persistent Booking Bar
Implement a sticky header or booking bar with date picker and Check Availability button for immediate reservations.
Implement a sticky header or booking bar with date picker and Check Availability button for immediate reservations.
Important
Easy fix
Introduce Social Proof Section
Introduce Social Proof Section
Introduce Social Proof Section
Include guest reviews, star ratings, and photo testimonials to build credibility and trust.
Include guest reviews, star ratings, and photo testimonials to build credibility and trust.
Suggestion
Easy fix
Optimize Mobile Content Hierarchy
Optimize Mobile Content Hierarchy
Optimize Mobile Content Hierarchy
Streamline mobile stacking by reducing text density and adding whitespace for better readability.
Streamline mobile stacking by reducing text density and adding whitespace for better readability.
Suggestion
Moderate fix
Add Scarcity Messaging
Add Scarcity Messaging
Add Scarcity Messaging
Display limited-time offers or countdown timers for seasonal packages to create urgency and drive bookings.
Display limited-time offers or countdown timers for seasonal packages to create urgency and drive bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025