Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
53
Website Rank
Homepage featuring a prominent booking widget, immersive sliders showcasing events and offers, clear sectioning for rooms and experiences, and a branded footer with comprehensive links and social feed.
B
Conversion Qualification*
#
53
Website Rank
B
Conversion Qualification*
Homepage featuring a prominent booking widget, immersive sliders showcasing events and offers, clear sectioning for rooms and experiences, and a branded footer with comprehensive links and social feed.
#
53
Website Rank
Homepage featuring a prominent booking widget, immersive sliders showcasing events and offers, clear sectioning for rooms and experiences, and a branded footer with comprehensive links and social feed.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero with immersive imagery and clear booking widget above fold.
Strong hero with immersive imagery and clear booking widget above fold.
Strong hero with immersive imagery and clear booking widget above fold.
circle-check
circle-check
Consistent use of brand color purple highlights key actions.
Consistent use of brand color purple highlights key actions.
Consistent use of brand color purple highlights key actions.
circle-check
circle-check
Well-structured sections chunk content into digestible areas.
Well-structured sections chunk content into digestible areas.
Well-structured sections chunk content into digestible areas.
circle-check
circle-check
Clear, familiar navigation adheres to hotel industry norms.
Clear, familiar navigation adheres to hotel industry norms.
Clear, familiar navigation adheres to hotel industry norms.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lack of scarcity indicators reduces urgency to book now.
Lack of scarcity indicators reduces urgency to book now.
Lack of scarcity indicators reduces urgency to book now.
circle-exclamation
circle-exclamation
No visible guest reviews or ratings to build trust.
No visible guest reviews or ratings to build trust.
No visible guest reviews or ratings to build trust.
circle-exclamation
circle-exclamation
Main navigation has too many options, may overwhelm users.
Main navigation has too many options, may overwhelm users.
Main navigation has too many options, may overwhelm users.
circle-exclamation
circle-exclamation
Footer is densely packed, making links hard to scan.
Footer is densely packed, making links hard to scan.
Footer is densely packed, making links hard to scan.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layouts adapt well across devices ensuring key CTAs and content remain accessible.
Responsive layouts adapt well across devices ensuring key CTAs and content remain accessible.
check
check
Mobile view retains clear booking widget and intuitive navigation.
Mobile view retains clear booking widget and intuitive navigation.
xmark
xmark
Carousel controls become small and hard to tap on mobile devices.
Carousel controls become small and hard to tap on mobile devices.
lightbulb
lightbulb
Increase touch target sizes for carousel controls to enhance mobile usability.
Increase touch target sizes for carousel controls to enhance mobile usability.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layouts adapt well across devices ensuring key CTAs and content remain accessible.
check
Mobile view retains clear booking widget and intuitive navigation.
xmark
Carousel controls become small and hard to tap on mobile devices.
lightbulb
Increase touch target sizes for carousel controls to enhance mobile usability.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
The page lacks urgency and social proof but leverages visual appeal to entice exploration.
The page lacks urgency and social proof but leverages visual appeal to entice exploration.
check
check
Instagram feed provides lifestyle appeal and social proof.
Instagram feed provides lifestyle appeal and social proof.
xmark
xmark
No scarcity messaging or countdown timers to encourage booking.
No scarcity messaging or countdown timers to encourage booking.
lightbulb
lightbulb
Add limited-time offers with countdown timers to drive urgency.
Add limited-time offers with countdown timers to drive urgency.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
The page lacks urgency and social proof but leverages visual appeal to entice exploration.
check
Instagram feed provides lifestyle appeal and social proof.
xmark
No scarcity messaging or countdown timers to encourage booking.
lightbulb
Add limited-time offers with countdown timers to drive urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Branding is strong with its signature purple and thematic imagery but layouts are conventional.
Branding is strong with its signature purple and thematic imagery but layouts are conventional.
check
check
Distinctive purple color scheme sets the brand apart.
Distinctive purple color scheme sets the brand apart.
xmark
xmark
Carousels and grid layouts feel typical and lack innovation.
Carousels and grid layouts feel typical and lack innovation.
lightbulb
lightbulb
Consider interactive storytelling elements to showcase hotel uniqueness.
Consider interactive storytelling elements to showcase hotel uniqueness.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Branding is strong with its signature purple and thematic imagery but layouts are conventional.
check
Distinctive purple color scheme sets the brand apart.
xmark
Carousels and grid layouts feel typical and lack innovation.
lightbulb
Consider interactive storytelling elements to showcase hotel uniqueness.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
The site offers familiar hotel booking flow and clear section headings but suffers from decision overload and missing trust cues.
The site offers familiar hotel booking flow and clear section headings but suffers from decision overload and missing trust cues.
check
check
Booking widget prominently placed for quick access to reservations.
Booking widget prominently placed for quick access to reservations.
xmark
xmark
Too many section links and tabs can overwhelm first-time visitors.
Too many section links and tabs can overwhelm first-time visitors.
lightbulb
lightbulb
Simplify main navigation by grouping related items under expandable menus.
Simplify main navigation by grouping related items under expandable menus.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
The site offers familiar hotel booking flow and clear section headings but suffers from decision overload and missing trust cues.
check
Booking widget prominently placed for quick access to reservations.
xmark
Too many section links and tabs can overwhelm first-time visitors.
lightbulb
Simplify main navigation by grouping related items under expandable menus.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings and CTAs are clear and action-driven though inconsistent tone may confuse users.
Headings and CTAs are clear and action-driven though inconsistent tone may confuse users.
check
check
CTAs like 'Find Rooms' and 'Show Me' clearly indicate actions.
CTAs like 'Find Rooms' and 'Show Me' clearly indicate actions.
xmark
xmark
Inconsistent button labels ('Make a Splash' vs 'Show Me') reduce clarity.
Inconsistent button labels ('Make a Splash' vs 'Show Me') reduce clarity.
lightbulb
lightbulb
Standardize CTA copy to maintain consistent tone and reduce friction.
Standardize CTA copy to maintain consistent tone and reduce friction.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings and CTAs are clear and action-driven though inconsistent tone may confuse users.
check
CTAs like 'Find Rooms' and 'Show Me' clearly indicate actions.
xmark
Inconsistent button labels ('Make a Splash' vs 'Show Me') reduce clarity.
lightbulb
Standardize CTA copy to maintain consistent tone and reduce friction.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
The site features a sleek dark theme with vibrant brand colors and high-quality imagery but can feel visually dense.
The site features a sleek dark theme with vibrant brand colors and high-quality imagery but can feel visually dense.
check
check
High-quality imagery and consistent purple accents reinforce brand identity.
High-quality imagery and consistent purple accents reinforce brand identity.
xmark
xmark
Monochromatic dark backgrounds can make content sections blend together.
Monochromatic dark backgrounds can make content sections blend together.
lightbulb
lightbulb
Introduce more white space and contrasting elements to improve section differentiation.
Introduce more white space and contrasting elements to improve section differentiation.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
The site features a sleek dark theme with vibrant brand colors and high-quality imagery but can feel visually dense.
check
High-quality imagery and consistent purple accents reinforce brand identity.
xmark
Monochromatic dark backgrounds can make content sections blend together.
lightbulb
Introduce more white space and contrasting elements to improve section differentiation.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Scarcity Timers
Add Scarcity Timers
Add Scarcity Timers
Display limited-time deal countdowns on offers to instill urgency and prompt booking.
Display limited-time deal countdowns on offers to instill urgency and prompt booking.
Important
Moderate fix
Integrate Guest Reviews
Integrate Guest Reviews
Integrate Guest Reviews
Incorporate star ratings and user testimonials to build trust and improve conversion rates.
Incorporate star ratings and user testimonials to build trust and improve conversion rates.
Suggestion
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Consolidate menu items into grouped dropdowns to reduce decision fatigue in the main nav.
Consolidate menu items into grouped dropdowns to reduce decision fatigue in the main nav.
Suggestion
Easy fix
Enhance Mobile Controls
Enhance Mobile Controls
Enhance Mobile Controls
Increase size and spacing of carousel arrows and buttons to improve touch usability.
Increase size and spacing of carousel arrows and buttons to improve touch usability.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025