Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
56
Website Rank
Modern luxury resort site with dynamic images intuitive navigation and a focus on offers events dining and rooms
B
Conversion Qualification*
#
56
Website Rank
B
Conversion Qualification*
Modern luxury resort site with dynamic images intuitive navigation and a focus on offers events dining and rooms
#
56
Website Rank
Modern luxury resort site with dynamic images intuitive navigation and a focus on offers events dining and rooms
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero section visuals create strong first impression
Hero section visuals create strong first impression
Hero section visuals create strong first impression
circle-check
circle-check
Navigation covers key resort areas intuitively
Navigation covers key resort areas intuitively
Navigation covers key resort areas intuitively
circle-check
circle-check
Prominent call to action for booking rooms
Prominent call to action for booking rooms
Prominent call to action for booking rooms
circle-check
circle-check
Clear categorization of events offers and experiences
Clear categorization of events offers and experiences
Clear categorization of events offers and experiences
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Text heavy cookie notice disrupts visual flow
Text heavy cookie notice disrupts visual flow
Text heavy cookie notice disrupts visual flow
circle-exclamation
circle-exclamation
Lack of social proof reduces visitor confidence
Lack of social proof reduces visitor confidence
Lack of social proof reduces visitor confidence
circle-exclamation
circle-exclamation
Several call to actions look identical causing confusion
Several call to actions look identical causing confusion
Several call to actions look identical causing confusion
circle-exclamation
circle-exclamation
Limited information on cancellation policy on main page
Limited information on cancellation policy on main page
Limited information on cancellation policy on main page
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site adapts layout for desktop tablet and mobile with a collapsible menu
Site adapts layout for desktop tablet and mobile with a collapsible menu
check
check
Hamburger menu on mobile preserves navigation options
Hamburger menu on mobile preserves navigation options
xmark
xmark
Some carousel controls appear too small on touch screens
Some carousel controls appear too small on touch screens
lightbulb
lightbulb
Increase button sizes and spacing on mobile for easier tapping
Increase button sizes and spacing on mobile for easier tapping
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site adapts layout for desktop tablet and mobile with a collapsible menu
check
Hamburger menu on mobile preserves navigation options
xmark
Some carousel controls appear too small on touch screens
lightbulb
Increase button sizes and spacing on mobile for easier tapping
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Few scarcity or social proof elements present limiting persuasive impact
Few scarcity or social proof elements present limiting persuasive impact
check
check
Clear call to actions support booking conversion goals
Clear call to actions support booking conversion goals
xmark
xmark
No review ratings or limited time offers reduce urgency
No review ratings or limited time offers reduce urgency
lightbulb
lightbulb
Add testimonial snippets and time limited deals to drive bookings
Add testimonial snippets and time limited deals to drive bookings
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Few scarcity or social proof elements present limiting persuasive impact
check
Clear call to actions support booking conversion goals
xmark
No review ratings or limited time offers reduce urgency
lightbulb
Add testimonial snippets and time limited deals to drive bookings
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Modern design with purple overlay is appealing but not highly distinct
Modern design with purple overlay is appealing but not highly distinct
check
check
Purple theme sets it apart from typical hotel sites
Purple theme sets it apart from typical hotel sites
xmark
xmark
Layout patterns follow common carousel centric templates
Layout patterns follow common carousel centric templates
lightbulb
lightbulb
Introduce unique interactive features to surprise visitors
Introduce unique interactive features to surprise visitors
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Modern design with purple overlay is appealing but not highly distinct
check
Purple theme sets it apart from typical hotel sites
xmark
Layout patterns follow common carousel centric templates
lightbulb
Introduce unique interactive features to surprise visitors
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Information is structured into sections but many options may overwhelm users
Information is structured into sections but many options may overwhelm users
check
check
Section headings guide users to content clusters clearly
Section headings guide users to content clusters clearly
xmark
xmark
Hick law issues with too many choices at once on navigation bar
Hick law issues with too many choices at once on navigation bar
lightbulb
lightbulb
Condense menu items to reduce cognitive load
Condense menu items to reduce cognitive load
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Information is structured into sections but many options may overwhelm users
check
Section headings guide users to content clusters clearly
xmark
Hick law issues with too many choices at once on navigation bar
lightbulb
Condense menu items to reduce cognitive load
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is concise and instructive but lacks persuasive urgency and clarity
Copy is concise and instructive but lacks persuasive urgency and clarity
check
check
Labels like book a room and learn more are clear
Labels like book a room and learn more are clear
xmark
xmark
Generic phrases fail to convey unique selling points
Generic phrases fail to convey unique selling points
lightbulb
lightbulb
Incorporate stronger benefit oriented copy to boost engagement
Incorporate stronger benefit oriented copy to boost engagement
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is concise and instructive but lacks persuasive urgency and clarity
check
Labels like book a room and learn more are clear
xmark
Generic phrases fail to convey unique selling points
lightbulb
Incorporate stronger benefit oriented copy to boost engagement
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Sophisticated dark palette with purple accents reflects luxury resort brand
Sophisticated dark palette with purple accents reflects luxury resort brand
check
check
Consistent color scheme and typography reinforce brand identity
Consistent color scheme and typography reinforce brand identity
xmark
xmark
Images appear low resolution placeholders diminish visual appeal
Images appear low resolution placeholders diminish visual appeal
lightbulb
lightbulb
Enhance image quality to match premium design aesthetic
Enhance image quality to match premium design aesthetic
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Sophisticated dark palette with purple accents reflects luxury resort brand
check
Consistent color scheme and typography reinforce brand identity
xmark
Images appear low resolution placeholders diminish visual appeal
lightbulb
Enhance image quality to match premium design aesthetic
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve Image Quality
Improve Image Quality
Improve Image Quality
Replace placeholder images with high resolution professional photos to enhance perceived quality and engage visitors
Replace placeholder images with high resolution professional photos to enhance perceived quality and engage visitors
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Reduce number of primary menu items and group related pages under dropdowns to minimize choice overload and streamline user flow
Reduce number of primary menu items and group related pages under dropdowns to minimize choice overload and streamline user flow
Suggestion
Easy fix
Add Social Proof
Add Social Proof
Add Social Proof
Integrate guest reviews ratings and testimonials prominently on landing page to build trust and drive booking decisions
Integrate guest reviews ratings and testimonials prominently on landing page to build trust and drive booking decisions
Suggestion
Moderate fix
Highlight Promotions
Highlight Promotions
Highlight Promotions
Introduce countdown timers and clear labels on special offers to create urgency and leverage scarcity principle effectively
Introduce countdown timers and clear labels on special offers to create urgency and leverage scarcity principle effectively
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025