The Cosmopolitan Las Vegas
The Cosmopolitan Las Vegas
The Cosmopolitan Las Vegas
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
The Cosmopolitan Las Vegas
The Cosmopolitan Las Vegas
The Cosmopolitan Las Vegas
Scroll to see full report
Scroll to see full report
Trusted by
Trusted by
REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
53
53
out of 183 websites
out of 183 websites
75.5
75.5
75.5
/100
/100
/100
You ranked
out of 183 websites
53
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Mobile view retains clear booking widget and intuitive navigation.
Mobile view retains clear booking widget and intuitive navigation.
Mobile view retains clear booking widget and intuitive navigation.
xmark
xmark
What you can improve
Carousel controls become small and hard to tap on mobile devices.
Carousel controls become small and hard to tap on mobile devices.
Carousel controls become small and hard to tap on mobile devices.
lightbulb
lightbulb
Quick insight
Increase touch target sizes for carousel controls to enhance mobile usability.
Increase touch target sizes for carousel controls to enhance mobile usability.
Increase touch target sizes for carousel controls to enhance mobile usability.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Instagram feed provides lifestyle appeal and social proof.
Instagram feed provides lifestyle appeal and social proof.
Instagram feed provides lifestyle appeal and social proof.
xmark
xmark
What you can improve
No scarcity messaging or countdown timers to encourage booking.
No scarcity messaging or countdown timers to encourage booking.
No scarcity messaging or countdown timers to encourage booking.
lightbulb
lightbulb
Quick insight
Add limited-time offers with countdown timers to drive urgency.
Add limited-time offers with countdown timers to drive urgency.
Add limited-time offers with countdown timers to drive urgency.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Booking widget prominently placed for quick access to reservations.
Booking widget prominently placed for quick access to reservations.
Booking widget prominently placed for quick access to reservations.
xmark
xmark
What you can improve
Too many section links and tabs can overwhelm first-time visitors.
Too many section links and tabs can overwhelm first-time visitors.
Too many section links and tabs can overwhelm first-time visitors.
lightbulb
lightbulb
Quick insight
Simplify main navigation by grouping related items under expandable menus.
Simplify main navigation by grouping related items under expandable menus.
Simplify main navigation by grouping related items under expandable menus.
Great
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
80
80
80
/100
/100
/100
check
check
What you nailed
CTAs like 'Find Rooms' and 'Show Me' clearly indicate actions.
CTAs like 'Find Rooms' and 'Show Me' clearly indicate actions.
CTAs like 'Find Rooms' and 'Show Me' clearly indicate actions.
xmark
xmark
What you can improve
Inconsistent button labels ('Make a Splash' vs 'Show Me') reduce clarity.
Inconsistent button labels ('Make a Splash' vs 'Show Me') reduce clarity.
Inconsistent button labels ('Make a Splash' vs 'Show Me') reduce clarity.
lightbulb
lightbulb
Quick insight
Standardize CTA copy to maintain consistent tone and reduce friction.
Standardize CTA copy to maintain consistent tone and reduce friction.
Standardize CTA copy to maintain consistent tone and reduce friction.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
High-quality imagery and consistent purple accents reinforce brand identity.
High-quality imagery and consistent purple accents reinforce brand identity.
High-quality imagery and consistent purple accents reinforce brand identity.
xmark
xmark
What you can improve
Monochromatic dark backgrounds can make content sections blend together.
Monochromatic dark backgrounds can make content sections blend together.
Monochromatic dark backgrounds can make content sections blend together.
lightbulb
lightbulb
Quick insight
Introduce more white space and contrasting elements to improve section differentiation.
Introduce more white space and contrasting elements to improve section differentiation.
Introduce more white space and contrasting elements to improve section differentiation.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Distinctive purple color scheme sets the brand apart.
Distinctive purple color scheme sets the brand apart.
Distinctive purple color scheme sets the brand apart.
xmark
xmark
What you can improve
Carousels and grid layouts feel typical and lack innovation.
Carousels and grid layouts feel typical and lack innovation.
Carousels and grid layouts feel typical and lack innovation.
lightbulb
lightbulb
Quick insight
Consider interactive storytelling elements to showcase hotel uniqueness.
Consider interactive storytelling elements to showcase hotel uniqueness.
Consider interactive storytelling elements to showcase hotel uniqueness.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Scarcity Timers
Display limited-time deal countdowns on offers to instill urgency and prompt booking.
Important
Moderate fix
Integrate Guest Reviews
Incorporate star ratings and user testimonials to build trust and improve conversion rates.
Important
Easy fix
Add Scarcity Timers
Display limited-time deal countdowns on offers to instill urgency and prompt booking.
Important
Moderate fix
Integrate Guest Reviews
Incorporate star ratings and user testimonials to build trust and improve conversion rates.
Suggestion
Moderate fix
Simplify Navigation
Consolidate menu items into grouped dropdowns to reduce decision fatigue in the main nav.
Suggestion
Easy fix
Enhance Mobile Controls
Increase size and spacing of carousel arrows and buttons to improve touch usability.
Suggestion
Moderate fix
Simplify Navigation
Consolidate menu items into grouped dropdowns to reduce decision fatigue in the main nav.
Suggestion
Easy fix
Enhance Mobile Controls
Increase size and spacing of carousel arrows and buttons to improve touch usability.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
Copyright © 2025 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025