Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

53

Website Rank

Homepage featuring a prominent booking widget, immersive sliders showcasing events and offers, clear sectioning for rooms and experiences, and a branded footer with comprehensive links and social feed.

B

Conversion Qualification*

#

53

Website Rank

B

Conversion Qualification*

Homepage featuring a prominent booking widget, immersive sliders showcasing events and offers, clear sectioning for rooms and experiences, and a branded footer with comprehensive links and social feed.

#

53

Website Rank

Homepage featuring a prominent booking widget, immersive sliders showcasing events and offers, clear sectioning for rooms and experiences, and a branded footer with comprehensive links and social feed.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong hero with immersive imagery and clear booking widget above fold.

Strong hero with immersive imagery and clear booking widget above fold.

Strong hero with immersive imagery and clear booking widget above fold.

circle-check

circle-check

Consistent use of brand color purple highlights key actions.

Consistent use of brand color purple highlights key actions.

Consistent use of brand color purple highlights key actions.

circle-check

circle-check

Well-structured sections chunk content into digestible areas.

Well-structured sections chunk content into digestible areas.

Well-structured sections chunk content into digestible areas.

circle-check

circle-check

Clear, familiar navigation adheres to hotel industry norms.

Clear, familiar navigation adheres to hotel industry norms.

Clear, familiar navigation adheres to hotel industry norms.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Lack of scarcity indicators reduces urgency to book now.

Lack of scarcity indicators reduces urgency to book now.

Lack of scarcity indicators reduces urgency to book now.

circle-exclamation

circle-exclamation

No visible guest reviews or ratings to build trust.

No visible guest reviews or ratings to build trust.

No visible guest reviews or ratings to build trust.

circle-exclamation

circle-exclamation

Main navigation has too many options, may overwhelm users.

Main navigation has too many options, may overwhelm users.

Main navigation has too many options, may overwhelm users.

circle-exclamation

circle-exclamation

Footer is densely packed, making links hard to scan.

Footer is densely packed, making links hard to scan.

Footer is densely packed, making links hard to scan.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layouts adapt well across devices ensuring key CTAs and content remain accessible.

Responsive layouts adapt well across devices ensuring key CTAs and content remain accessible.

check

check

Mobile view retains clear booking widget and intuitive navigation.

Mobile view retains clear booking widget and intuitive navigation.

xmark

xmark

Carousel controls become small and hard to tap on mobile devices.

Carousel controls become small and hard to tap on mobile devices.

lightbulb

lightbulb

Increase touch target sizes for carousel controls to enhance mobile usability.

Increase touch target sizes for carousel controls to enhance mobile usability.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layouts adapt well across devices ensuring key CTAs and content remain accessible.

check

Mobile view retains clear booking widget and intuitive navigation.

xmark

Carousel controls become small and hard to tap on mobile devices.

lightbulb

Increase touch target sizes for carousel controls to enhance mobile usability.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

The page lacks urgency and social proof but leverages visual appeal to entice exploration.

The page lacks urgency and social proof but leverages visual appeal to entice exploration.

check

check

Instagram feed provides lifestyle appeal and social proof.

Instagram feed provides lifestyle appeal and social proof.

xmark

xmark

No scarcity messaging or countdown timers to encourage booking.

No scarcity messaging or countdown timers to encourage booking.

lightbulb

lightbulb

Add limited-time offers with countdown timers to drive urgency.

Add limited-time offers with countdown timers to drive urgency.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

The page lacks urgency and social proof but leverages visual appeal to entice exploration.

check

Instagram feed provides lifestyle appeal and social proof.

xmark

No scarcity messaging or countdown timers to encourage booking.

lightbulb

Add limited-time offers with countdown timers to drive urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Branding is strong with its signature purple and thematic imagery but layouts are conventional.

Branding is strong with its signature purple and thematic imagery but layouts are conventional.

check

check

Distinctive purple color scheme sets the brand apart.

Distinctive purple color scheme sets the brand apart.

xmark

xmark

Carousels and grid layouts feel typical and lack innovation.

Carousels and grid layouts feel typical and lack innovation.

lightbulb

lightbulb

Consider interactive storytelling elements to showcase hotel uniqueness.

Consider interactive storytelling elements to showcase hotel uniqueness.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Branding is strong with its signature purple and thematic imagery but layouts are conventional.

check

Distinctive purple color scheme sets the brand apart.

xmark

Carousels and grid layouts feel typical and lack innovation.

lightbulb

Consider interactive storytelling elements to showcase hotel uniqueness.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

The site offers familiar hotel booking flow and clear section headings but suffers from decision overload and missing trust cues.

The site offers familiar hotel booking flow and clear section headings but suffers from decision overload and missing trust cues.

check

check

Booking widget prominently placed for quick access to reservations.

Booking widget prominently placed for quick access to reservations.

xmark

xmark

Too many section links and tabs can overwhelm first-time visitors.

Too many section links and tabs can overwhelm first-time visitors.

lightbulb

lightbulb

Simplify main navigation by grouping related items under expandable menus.

Simplify main navigation by grouping related items under expandable menus.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

The site offers familiar hotel booking flow and clear section headings but suffers from decision overload and missing trust cues.

check

Booking widget prominently placed for quick access to reservations.

xmark

Too many section links and tabs can overwhelm first-time visitors.

lightbulb

Simplify main navigation by grouping related items under expandable menus.

Great

Great

Keep it up!

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Headings and CTAs are clear and action-driven though inconsistent tone may confuse users.

Headings and CTAs are clear and action-driven though inconsistent tone may confuse users.

check

check

CTAs like 'Find Rooms' and 'Show Me' clearly indicate actions.

CTAs like 'Find Rooms' and 'Show Me' clearly indicate actions.

xmark

xmark

Inconsistent button labels ('Make a Splash' vs 'Show Me') reduce clarity.

Inconsistent button labels ('Make a Splash' vs 'Show Me') reduce clarity.

lightbulb

lightbulb

Standardize CTA copy to maintain consistent tone and reduce friction.

Standardize CTA copy to maintain consistent tone and reduce friction.

Great

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

UX Writing

Headings and CTAs are clear and action-driven though inconsistent tone may confuse users.

check

CTAs like 'Find Rooms' and 'Show Me' clearly indicate actions.

xmark

Inconsistent button labels ('Make a Splash' vs 'Show Me') reduce clarity.

lightbulb

Standardize CTA copy to maintain consistent tone and reduce friction.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

The site features a sleek dark theme with vibrant brand colors and high-quality imagery but can feel visually dense.

The site features a sleek dark theme with vibrant brand colors and high-quality imagery but can feel visually dense.

check

check

High-quality imagery and consistent purple accents reinforce brand identity.

High-quality imagery and consistent purple accents reinforce brand identity.

xmark

xmark

Monochromatic dark backgrounds can make content sections blend together.

Monochromatic dark backgrounds can make content sections blend together.

lightbulb

lightbulb

Introduce more white space and contrasting elements to improve section differentiation.

Introduce more white space and contrasting elements to improve section differentiation.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

The site features a sleek dark theme with vibrant brand colors and high-quality imagery but can feel visually dense.

check

High-quality imagery and consistent purple accents reinforce brand identity.

xmark

Monochromatic dark backgrounds can make content sections blend together.

lightbulb

Introduce more white space and contrasting elements to improve section differentiation.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Scarcity Timers

Add Scarcity Timers

Add Scarcity Timers

Display limited-time deal countdowns on offers to instill urgency and prompt booking.

Display limited-time deal countdowns on offers to instill urgency and prompt booking.

Important

Moderate fix

Integrate Guest Reviews

Integrate Guest Reviews

Integrate Guest Reviews

Incorporate star ratings and user testimonials to build trust and improve conversion rates.

Incorporate star ratings and user testimonials to build trust and improve conversion rates.

Suggestion

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Consolidate menu items into grouped dropdowns to reduce decision fatigue in the main nav.

Consolidate menu items into grouped dropdowns to reduce decision fatigue in the main nav.

Suggestion

Easy fix

Enhance Mobile Controls

Enhance Mobile Controls

Enhance Mobile Controls

Increase size and spacing of carousel arrows and buttons to improve touch usability.

Increase size and spacing of carousel arrows and buttons to improve touch usability.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025