Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
150
Website Rank
Boutique hotel site with large hero carousel room images clear contact info mid page newsletter and footer offers
C+
Conversion Qualification*
#
150
Website Rank
C+
Conversion Qualification*
Boutique hotel site with large hero carousel room images clear contact info mid page newsletter and footer offers
#
150
Website Rank
Boutique hotel site with large hero carousel room images clear contact info mid page newsletter and footer offers
70
70
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality large hotel photography
High quality large hotel photography
High quality large hotel photography
circle-check
circle-check
Clear hotel branding with bold tagline
Clear hotel branding with bold tagline
Clear hotel branding with bold tagline
circle-check
circle-check
Prominent contact details in header
Prominent contact details in header
Prominent contact details in header
circle-check
circle-check
Newsletter signup is easy to find
Newsletter signup is easy to find
Newsletter signup is easy to find
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation shows too many options
Navigation shows too many options
Navigation shows too many options
circle-exclamation
circle-exclamation
Lack of visible pricing on homepage
Lack of visible pricing on homepage
Lack of visible pricing on homepage
circle-exclamation
circle-exclamation
Offers section not immediately clear
Offers section not immediately clear
Offers section not immediately clear
circle-exclamation
circle-exclamation
Scrolling feels long before booking action
Scrolling feels long before booking action
Scrolling feels long before booking action
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout scales to different viewports though image cropping affects context
Layout scales to different viewports though image cropping affects context
check
check
Menu condenses to mobile friendly drawer
Menu condenses to mobile friendly drawer
xmark
xmark
Images crop awkwardly on tablet and mobile
Images crop awkwardly on tablet and mobile
lightbulb
lightbulb
Optimize image aspect ratios for all breakpoints
Optimize image aspect ratios for all breakpoints
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout scales to different viewports though image cropping affects context
check
Menu condenses to mobile friendly drawer
xmark
Images crop awkwardly on tablet and mobile
lightbulb
Optimize image aspect ratios for all breakpoints
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers exist yet lack clear urgency or social proof
Offers exist yet lack clear urgency or social proof
check
check
Service industry discount highlights care
Service industry discount highlights care
xmark
xmark
No guest reviews or testimonials visible
No guest reviews or testimonials visible
lightbulb
lightbulb
Add limited time offer banners and reviews
Add limited time offer banners and reviews
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers exist yet lack clear urgency or social proof
check
Service industry discount highlights care
xmark
No guest reviews or testimonials visible
lightbulb
Add limited time offer banners and reviews
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design is sophisticated though patterns follow boutique hotel norms
Design is sophisticated though patterns follow boutique hotel norms
check
check
Unique tagline adds personality
Unique tagline adds personality
xmark
xmark
Page structure feels familiar and predictable
Page structure feels familiar and predictable
lightbulb
lightbulb
Introduce a unique interactive element
Introduce a unique interactive element
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design is sophisticated though patterns follow boutique hotel norms
check
Unique tagline adds personality
xmark
Page structure feels familiar and predictable
lightbulb
Introduce a unique interactive element
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear content hierarchy though decision points feel scattered
Clear content hierarchy though decision points feel scattered
check
check
Primary CTAs are visible above fold
Primary CTAs are visible above fold
xmark
xmark
Too many navigation links may overwhelm users
Too many navigation links may overwhelm users
lightbulb
lightbulb
Prioritize key actions to reduce choice overload
Prioritize key actions to reduce choice overload
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear content hierarchy though decision points feel scattered
check
Primary CTAs are visible above fold
xmark
Too many navigation links may overwhelm users
lightbulb
Prioritize key actions to reduce choice overload
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Tone matches brand but labels lack action orientation
Tone matches brand but labels lack action orientation
check
check
Brand voice feels inviting and consistent
Brand voice feels inviting and consistent
xmark
xmark
Link labels are generic and not action focused
Link labels are generic and not action focused
lightbulb
lightbulb
Use more compelling verbs for CTAs
Use more compelling verbs for CTAs
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Tone matches brand but labels lack action orientation
check
Brand voice feels inviting and consistent
xmark
Link labels are generic and not action focused
lightbulb
Use more compelling verbs for CTAs
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern monochrome elegant photography driven aesthetic
Modern monochrome elegant photography driven aesthetic
check
check
Consistent typography and color palette reinforce brand mood
Consistent typography and color palette reinforce brand mood
xmark
xmark
Hero carousel overlays text reduce readability
Hero carousel overlays text reduce readability
lightbulb
lightbulb
Consider more contrast for text over images
Consider more contrast for text over images
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Modern monochrome elegant photography driven aesthetic
check
Consistent typography and color palette reinforce brand mood
xmark
Hero carousel overlays text reduce readability
lightbulb
Consider more contrast for text over images
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Increase Text Contrast
Increase Text Contrast
Increase Text Contrast
Improve text overlay contrast on hero images to boost readability and engagement
Improve text overlay contrast on hero images to boost readability and engagement
Important
Moderate fix
Streamline Navigation
Streamline Navigation
Streamline Navigation
Reduce main menu items to key categories to simplify decision making
Reduce main menu items to key categories to simplify decision making
Suggestion
Easy fix
Add Social Proof
Add Social Proof
Add Social Proof
Display guest reviews or testimonials prominently to build trust and credibility
Display guest reviews or testimonials prominently to build trust and credibility
Suggestion
Moderate fix
Clarify Pricing
Clarify Pricing
Clarify Pricing
Show starting room rates or package prices on homepage to help user decisions
Show starting room rates or package prices on homepage to help user decisions
RELATED RESOURCES
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025