Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

56

Website Rank

The Delafield Hotel homepage features a contemporary design with full-width hero slider, clear sections for rooms and events, contact info and newsletter signup, but lacks visible pricing and map.

B

Conversion Qualification*

#

56

Website Rank

B

Conversion Qualification*

The Delafield Hotel homepage features a contemporary design with full-width hero slider, clear sections for rooms and events, contact info and newsletter signup, but lacks visible pricing and map.

#

56

Website Rank

The Delafield Hotel homepage features a contemporary design with full-width hero slider, clear sections for rooms and events, contact info and newsletter signup, but lacks visible pricing and map.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong hero imagery that conveys brand sophistication

Strong hero imagery that conveys brand sophistication

Strong hero imagery that conveys brand sophistication

circle-check

circle-check

Consistent typography reinforces brand elegance

Consistent typography reinforces brand elegance

Consistent typography reinforces brand elegance

circle-check

circle-check

Clear global navigation with key sections visible

Clear global navigation with key sections visible

Clear global navigation with key sections visible

circle-check

circle-check

Newsletter signup is prominently placed

Newsletter signup is prominently placed

Newsletter signup is prominently placed

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Pricing details are missing above the fold

Pricing details are missing above the fold

Pricing details are missing above the fold

circle-exclamation

circle-exclamation

Hero text overlaps image making legibility low

Hero text overlaps image making legibility low

Hero text overlaps image making legibility low

circle-exclamation

circle-exclamation

Map or location section is not visible

Map or location section is not visible

Map or location section is not visible

circle-exclamation

circle-exclamation

CTA hierarchy is confusing due to many links

CTA hierarchy is confusing due to many links

CTA hierarchy is confusing due to many links

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout appears flexible with stacked content and responsive nav.

Layout appears flexible with stacked content and responsive nav.

check

check

Images and text blocks adapt to varying widths seamlessly.

Images and text blocks adapt to varying widths seamlessly.

xmark

xmark

The multi-column hero may not scale well on smaller viewports.

The multi-column hero may not scale well on smaller viewports.

lightbulb

lightbulb

Test breakpoints to ensure hero text remains readable.

Test breakpoints to ensure hero text remains readable.

Great

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout appears flexible with stacked content and responsive nav.

check

Images and text blocks adapt to varying widths seamlessly.

xmark

The multi-column hero may not scale well on smaller viewports.

lightbulb

Test breakpoints to ensure hero text remains readable.

Good

Good

Solid start

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Some scarcity via discount offers but limited urgency cues.

Some scarcity via discount offers but limited urgency cues.

check

check

Service industry discount is clearly stated.

Service industry discount is clearly stated.

xmark

xmark

No countdown or limited-time messaging present.

No countdown or limited-time messaging present.

lightbulb

lightbulb

Add real-time availability or limit timers to incite bookings.

Add real-time availability or limit timers to incite bookings.

Good

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Some scarcity via discount offers but limited urgency cues.

check

Service industry discount is clearly stated.

xmark

No countdown or limited-time messaging present.

lightbulb

Add real-time availability or limit timers to incite bookings.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Design uses classic hotel imagery but lacks unique interactive elements.

Design uses classic hotel imagery but lacks unique interactive elements.

check

check

Brand imagery feels boutique and distinct.

Brand imagery feels boutique and distinct.

xmark

xmark

Layout follows standard hotel templates without standout features.

Layout follows standard hotel templates without standout features.

lightbulb

lightbulb

Introduce interactive elements to surprise visitors.

Introduce interactive elements to surprise visitors.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Design uses classic hotel imagery but lacks unique interactive elements.

check

Brand imagery feels boutique and distinct.

xmark

Layout follows standard hotel templates without standout features.

lightbulb

Introduce interactive elements to surprise visitors.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Navigation is clear but too many CTAs add complexity.

Navigation is clear but too many CTAs add complexity.

check

check

Primary menu is straightforward and familiar.

Primary menu is straightforward and familiar.

xmark

xmark

Excess of link options can overwhelm guests.

Excess of link options can overwhelm guests.

lightbulb

lightbulb

Simplify CTAs to guide users toward booking.

Simplify CTAs to guide users toward booking.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Navigation is clear but too many CTAs add complexity.

check

Primary menu is straightforward and familiar.

xmark

Excess of link options can overwhelm guests.

lightbulb

Simplify CTAs to guide users toward booking.

Great

Great

Keep it up!

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Tone is engaging and aligns with luxury boutique style.

Tone is engaging and aligns with luxury boutique style.

check

check

Headlines use descriptive adjectives effectively.

Headlines use descriptive adjectives effectively.

xmark

xmark

Some copy is cut off, lacking full context.

Some copy is cut off, lacking full context.

lightbulb

lightbulb

Ensure all copy segments render fully to avoid confusion.

Ensure all copy segments render fully to avoid confusion.

Great

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

UX Writing

Tone is engaging and aligns with luxury boutique style.

check

Headlines use descriptive adjectives effectively.

xmark

Some copy is cut off, lacking full context.

lightbulb

Ensure all copy segments render fully to avoid confusion.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Polished, modern look with full-width imagery and cohesive fonts.

Polished, modern look with full-width imagery and cohesive fonts.

check

check

Use of high-quality photos enhances visual appeal.

Use of high-quality photos enhances visual appeal.

xmark

xmark

White space leads to large empty areas that feel unbalanced.

White space leads to large empty areas that feel unbalanced.

lightbulb

lightbulb

Consider tightening content blocks to avoid disjointed layout.

Consider tightening content blocks to avoid disjointed layout.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Polished, modern look with full-width imagery and cohesive fonts.

check

Use of high-quality photos enhances visual appeal.

xmark

White space leads to large empty areas that feel unbalanced.

lightbulb

Consider tightening content blocks to avoid disjointed layout.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Pricing Preview

Add Pricing Preview

Add Pricing Preview

Introduce rate cards or starting prices above the fold to set expectations.

Introduce rate cards or starting prices above the fold to set expectations.

Suggestion

Moderate fix

Embed Interactive Map

Embed Interactive Map

Embed Interactive Map

Include a clickable map section showing hotel location and surroundings.

Include a clickable map section showing hotel location and surroundings.

Important

Easy fix

Consolidate CTAs

Consolidate CTAs

Consolidate CTAs

Reduce the number of call-to-action links to focus on booking.

Reduce the number of call-to-action links to focus on booking.

Suggestion

Moderate fix

Enhance Scarcity Cues

Enhance Scarcity Cues

Enhance Scarcity Cues

Add countdown timers or limited availability text to key offers.

Add countdown timers or limited availability text to key offers.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025