Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
56
Website Rank
The Delafield Hotel homepage features a contemporary design with full-width hero slider, clear sections for rooms and events, contact info and newsletter signup, but lacks visible pricing and map.
B
Conversion Qualification*
#
56
Website Rank
B
Conversion Qualification*
The Delafield Hotel homepage features a contemporary design with full-width hero slider, clear sections for rooms and events, contact info and newsletter signup, but lacks visible pricing and map.
#
56
Website Rank
The Delafield Hotel homepage features a contemporary design with full-width hero slider, clear sections for rooms and events, contact info and newsletter signup, but lacks visible pricing and map.
85
85
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero imagery that conveys brand sophistication
Strong hero imagery that conveys brand sophistication
Strong hero imagery that conveys brand sophistication
circle-check
circle-check
Consistent typography reinforces brand elegance
Consistent typography reinforces brand elegance
Consistent typography reinforces brand elegance
circle-check
circle-check
Clear global navigation with key sections visible
Clear global navigation with key sections visible
Clear global navigation with key sections visible
circle-check
circle-check
Newsletter signup is prominently placed
Newsletter signup is prominently placed
Newsletter signup is prominently placed
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Pricing details are missing above the fold
Pricing details are missing above the fold
Pricing details are missing above the fold
circle-exclamation
circle-exclamation
Hero text overlaps image making legibility low
Hero text overlaps image making legibility low
Hero text overlaps image making legibility low
circle-exclamation
circle-exclamation
Map or location section is not visible
Map or location section is not visible
Map or location section is not visible
circle-exclamation
circle-exclamation
CTA hierarchy is confusing due to many links
CTA hierarchy is confusing due to many links
CTA hierarchy is confusing due to many links
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout appears flexible with stacked content and responsive nav.
Layout appears flexible with stacked content and responsive nav.
check
check
Images and text blocks adapt to varying widths seamlessly.
Images and text blocks adapt to varying widths seamlessly.
xmark
xmark
The multi-column hero may not scale well on smaller viewports.
The multi-column hero may not scale well on smaller viewports.
lightbulb
lightbulb
Test breakpoints to ensure hero text remains readable.
Test breakpoints to ensure hero text remains readable.
Great
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout appears flexible with stacked content and responsive nav.
check
Images and text blocks adapt to varying widths seamlessly.
xmark
The multi-column hero may not scale well on smaller viewports.
lightbulb
Test breakpoints to ensure hero text remains readable.
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Some scarcity via discount offers but limited urgency cues.
Some scarcity via discount offers but limited urgency cues.
check
check
Service industry discount is clearly stated.
Service industry discount is clearly stated.
xmark
xmark
No countdown or limited-time messaging present.
No countdown or limited-time messaging present.
lightbulb
lightbulb
Add real-time availability or limit timers to incite bookings.
Add real-time availability or limit timers to incite bookings.
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Some scarcity via discount offers but limited urgency cues.
check
Service industry discount is clearly stated.
xmark
No countdown or limited-time messaging present.
lightbulb
Add real-time availability or limit timers to incite bookings.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design uses classic hotel imagery but lacks unique interactive elements.
Design uses classic hotel imagery but lacks unique interactive elements.
check
check
Brand imagery feels boutique and distinct.
Brand imagery feels boutique and distinct.
xmark
xmark
Layout follows standard hotel templates without standout features.
Layout follows standard hotel templates without standout features.
lightbulb
lightbulb
Introduce interactive elements to surprise visitors.
Introduce interactive elements to surprise visitors.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design uses classic hotel imagery but lacks unique interactive elements.
check
Brand imagery feels boutique and distinct.
xmark
Layout follows standard hotel templates without standout features.
lightbulb
Introduce interactive elements to surprise visitors.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation is clear but too many CTAs add complexity.
Navigation is clear but too many CTAs add complexity.
check
check
Primary menu is straightforward and familiar.
Primary menu is straightforward and familiar.
xmark
xmark
Excess of link options can overwhelm guests.
Excess of link options can overwhelm guests.
lightbulb
lightbulb
Simplify CTAs to guide users toward booking.
Simplify CTAs to guide users toward booking.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation is clear but too many CTAs add complexity.
check
Primary menu is straightforward and familiar.
xmark
Excess of link options can overwhelm guests.
lightbulb
Simplify CTAs to guide users toward booking.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Tone is engaging and aligns with luxury boutique style.
Tone is engaging and aligns with luxury boutique style.
check
check
Headlines use descriptive adjectives effectively.
Headlines use descriptive adjectives effectively.
xmark
xmark
Some copy is cut off, lacking full context.
Some copy is cut off, lacking full context.
lightbulb
lightbulb
Ensure all copy segments render fully to avoid confusion.
Ensure all copy segments render fully to avoid confusion.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Tone is engaging and aligns with luxury boutique style.
check
Headlines use descriptive adjectives effectively.
xmark
Some copy is cut off, lacking full context.
lightbulb
Ensure all copy segments render fully to avoid confusion.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Polished, modern look with full-width imagery and cohesive fonts.
Polished, modern look with full-width imagery and cohesive fonts.
check
check
Use of high-quality photos enhances visual appeal.
Use of high-quality photos enhances visual appeal.
xmark
xmark
White space leads to large empty areas that feel unbalanced.
White space leads to large empty areas that feel unbalanced.
lightbulb
lightbulb
Consider tightening content blocks to avoid disjointed layout.
Consider tightening content blocks to avoid disjointed layout.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Polished, modern look with full-width imagery and cohesive fonts.
check
Use of high-quality photos enhances visual appeal.
xmark
White space leads to large empty areas that feel unbalanced.
lightbulb
Consider tightening content blocks to avoid disjointed layout.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Pricing Preview
Add Pricing Preview
Add Pricing Preview
Introduce rate cards or starting prices above the fold to set expectations.
Introduce rate cards or starting prices above the fold to set expectations.
Suggestion
Moderate fix
Embed Interactive Map
Embed Interactive Map
Embed Interactive Map
Include a clickable map section showing hotel location and surroundings.
Include a clickable map section showing hotel location and surroundings.
Important
Easy fix
Consolidate CTAs
Consolidate CTAs
Consolidate CTAs
Reduce the number of call-to-action links to focus on booking.
Reduce the number of call-to-action links to focus on booking.
Suggestion
Moderate fix
Enhance Scarcity Cues
Enhance Scarcity Cues
Enhance Scarcity Cues
Add countdown timers or limited availability text to key offers.
Add countdown timers or limited availability text to key offers.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025