Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
17
Website Rank
Edgewater Hotel’s homepage showcases its unique over-water location, historical ties to rock legends, and PNW charm with an award-winning backdrop. The site highlights rooms, dining, events, and direct booking perks through visually rich sections.
B+
Conversion Qualification*
#
17
Website Rank
B+
Conversion Qualification*
Edgewater Hotel’s homepage showcases its unique over-water location, historical ties to rock legends, and PNW charm with an award-winning backdrop. The site highlights rooms, dining, events, and direct booking perks through visually rich sections.
#
17
Website Rank
Edgewater Hotel’s homepage showcases its unique over-water location, historical ties to rock legends, and PNW charm with an award-winning backdrop. The site highlights rooms, dining, events, and direct booking perks through visually rich sections.
75
75
/100
/100
Responsive Design
Responsive Design
75
75
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
78
78
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero image with awards draws attention.
Strong hero image with awards draws attention.
Strong hero image with awards draws attention.
circle-check
circle-check
Clear section headings for easy scanning.
Clear section headings for easy scanning.
Clear section headings for easy scanning.
circle-check
circle-check
Use of high-quality photography evokes ambiance.
Use of high-quality photography evokes ambiance.
Use of high-quality photography evokes ambiance.
circle-check
circle-check
Prominent Book Now CTA in header.
Prominent Book Now CTA in header.
Prominent Book Now CTA in header.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overwhelming with too many links.
Navigation menu is overwhelming with too many links.
Navigation menu is overwhelming with too many links.
circle-exclamation
circle-exclamation
Offers like linger longer promo buried near footer.
Offers like linger longer promo buried near footer.
Offers like linger longer promo buried near footer.
circle-exclamation
circle-exclamation
Lack of visible pricing or room rates.
Lack of visible pricing or room rates.
Lack of visible pricing or room rates.
circle-exclamation
circle-exclamation
Accessibility toggle options are small and hidden.
Accessibility toggle options are small and hidden.
Accessibility toggle options are small and hidden.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile layout adapts but nav complexity challenges mobile users.
Mobile layout adapts but nav complexity challenges mobile users.
check
check
Content reflows into single column nicely.
Content reflows into single column nicely.
xmark
xmark
Hamburger menu contains too many items.
Hamburger menu contains too many items.
lightbulb
lightbulb
Simplify mobile nav to critical items.
Simplify mobile nav to critical items.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile layout adapts but nav complexity challenges mobile users.
check
Content reflows into single column nicely.
xmark
Hamburger menu contains too many items.
lightbulb
Simplify mobile nav to critical items.
Good
Good
Solid start
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Social proof via awards effective, scarcity minimal.
Social proof via awards effective, scarcity minimal.
check
check
#2 travel award adds credibility.
#2 travel award adds credibility.
xmark
xmark
Scarcity offers not prominent.
Scarcity offers not prominent.
lightbulb
lightbulb
Highlight limited-time offers early.
Highlight limited-time offers early.
Good
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Social proof via awards effective, scarcity minimal.
check
#2 travel award adds credibility.
xmark
Scarcity offers not prominent.
lightbulb
Highlight limited-time offers early.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique over-water concept reflected but layout conventional.
Unique over-water concept reflected but layout conventional.
check
check
Leveraging rock history sets tone.
Leveraging rock history sets tone.
xmark
xmark
Page structure feels templated.
Page structure feels templated.
lightbulb
lightbulb
Introduce interactive elements to stand out.
Introduce interactive elements to stand out.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique over-water concept reflected but layout conventional.
check
Leveraging rock history sets tone.
xmark
Page structure feels templated.
lightbulb
Introduce interactive elements to stand out.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive section flow but decision complexity high.
Intuitive section flow but decision complexity high.
check
check
Clear CTAs under each section.
Clear CTAs under each section.
xmark
xmark
Too many choices at top hamper decision-making.
Too many choices at top hamper decision-making.
lightbulb
lightbulb
Streamline choices to primary actions.
Streamline choices to primary actions.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive section flow but decision complexity high.
check
Clear CTAs under each section.
xmark
Too many choices at top hamper decision-making.
lightbulb
Streamline choices to primary actions.
Good
Good
Solid start
Solid start
UX Writing
78
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Evocative storytelling aligns with brand history.
Evocative storytelling aligns with brand history.
check
check
Compelling headlines tie to rock’n’roll theme.
Compelling headlines tie to rock’n’roll theme.
xmark
xmark
CTAs lack urgency and specificity.
CTAs lack urgency and specificity.
lightbulb
lightbulb
Add action-oriented microcopy to CTAs.
Add action-oriented microcopy to CTAs.
Good
Solid start
UX Writing
78
/100
Words shape action, and copy can make or break momentum.
UX Writing
Evocative storytelling aligns with brand history.
check
Compelling headlines tie to rock’n’roll theme.
xmark
CTAs lack urgency and specificity.
lightbulb
Add action-oriented microcopy to CTAs.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant and cohesive design with quality imagery and palette.
Elegant and cohesive design with quality imagery and palette.
check
check
High-res images amplify brand prestige.
High-res images amplify brand prestige.
xmark
xmark
Text overlays sometimes low contrast on images.
Text overlays sometimes low contrast on images.
lightbulb
lightbulb
Improve overlay readability with consistent contrast.
Improve overlay readability with consistent contrast.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant and cohesive design with quality imagery and palette.
check
High-res images amplify brand prestige.
xmark
Text overlays sometimes low contrast on images.
lightbulb
Improve overlay readability with consistent contrast.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Consolidate menu items to primary actions, reducing cognitive load and streamlining user journey.
Consolidate menu items to primary actions, reducing cognitive load and streamlining user journey.
Suggestion
Easy fix
Improve CTA Clarity
Improve CTA Clarity
Improve CTA Clarity
Update CTA copy with action-oriented, time-sensitive language to drive clicks and conversions.
Update CTA copy with action-oriented, time-sensitive language to drive clicks and conversions.
Important
Easy fix
Increase Text Contrast
Increase Text Contrast
Increase Text Contrast
Enhance color contrast between text and background on image overlays to improve readability.
Enhance color contrast between text and background on image overlays to improve readability.
Suggestion
Moderate fix
Feature Scarcity Offers Upfront
Feature Scarcity Offers Upfront
Feature Scarcity Offers Upfront
Move limited-time promotion to above-the-fold area to capitalize on urgency and drive bookings.
Move limited-time promotion to above-the-fold area to capitalize on urgency and drive bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025