Welcome,
Welcome,
The Edgewater
The Edgewater
The Edgewater
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
17
17
out of 183 websites
out of 183 websites
78.2
78.2
78.2
/100
/100
/100
You ranked
out of 183 websites
17
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
75
75
75
/100
/100
/100
check
check
What you nailed
Content reflows into single column nicely.
Content reflows into single column nicely.
Content reflows into single column nicely.
xmark
xmark
What you can improve
Hamburger menu contains too many items.
Hamburger menu contains too many items.
Hamburger menu contains too many items.
lightbulb
lightbulb
Quick insight
Simplify mobile nav to critical items.
Simplify mobile nav to critical items.
Simplify mobile nav to critical items.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
75
75
75
/100
/100
/100
check
check
What you nailed
#2 travel award adds credibility.
#2 travel award adds credibility.
#2 travel award adds credibility.
xmark
xmark
What you can improve
Scarcity offers not prominent.
Scarcity offers not prominent.
Scarcity offers not prominent.
lightbulb
lightbulb
Quick insight
Highlight limited-time offers early.
Highlight limited-time offers early.
Highlight limited-time offers early.
Great
Keep it up!
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
80
80
80
/100
/100
/100
check
check
What you nailed
Clear CTAs under each section.
Clear CTAs under each section.
Clear CTAs under each section.
xmark
xmark
What you can improve
Too many choices at top hamper decision-making.
Too many choices at top hamper decision-making.
Too many choices at top hamper decision-making.
lightbulb
lightbulb
Quick insight
Streamline choices to primary actions.
Streamline choices to primary actions.
Streamline choices to primary actions.
Good
Keep it up!
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
78
78
78
/100
/100
/100
check
check
What you nailed
Compelling headlines tie to rock’n’roll theme.
Compelling headlines tie to rock’n’roll theme.
Compelling headlines tie to rock’n’roll theme.
xmark
xmark
What you can improve
CTAs lack urgency and specificity.
CTAs lack urgency and specificity.
CTAs lack urgency and specificity.
lightbulb
lightbulb
Quick insight
Add action-oriented microcopy to CTAs.
Add action-oriented microcopy to CTAs.
Add action-oriented microcopy to CTAs.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
High-res images amplify brand prestige.
High-res images amplify brand prestige.
High-res images amplify brand prestige.
xmark
xmark
What you can improve
Text overlays sometimes low contrast on images.
Text overlays sometimes low contrast on images.
Text overlays sometimes low contrast on images.
lightbulb
lightbulb
Quick insight
Improve overlay readability with consistent contrast.
Improve overlay readability with consistent contrast.
Improve overlay readability with consistent contrast.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Leveraging rock history sets tone.
Leveraging rock history sets tone.
Leveraging rock history sets tone.
xmark
xmark
What you can improve
Page structure feels templated.
Page structure feels templated.
Page structure feels templated.
lightbulb
lightbulb
Quick insight
Introduce interactive elements to stand out.
Introduce interactive elements to stand out.
Introduce interactive elements to stand out.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Simplify Navigation
Consolidate menu items to primary actions, reducing cognitive load and streamlining user journey.
Suggestion
Easy fix
Improve CTA Clarity
Update CTA copy with action-oriented, time-sensitive language to drive clicks and conversions.
Important
Moderate fix
Simplify Navigation
Consolidate menu items to primary actions, reducing cognitive load and streamlining user journey.
Suggestion
Easy fix
Improve CTA Clarity
Update CTA copy with action-oriented, time-sensitive language to drive clicks and conversions.
Important
Easy fix
Increase Text Contrast
Enhance color contrast between text and background on image overlays to improve readability.
Suggestion
Moderate fix
Feature Scarcity Offers Upfront
Move limited-time promotion to above-the-fold area to capitalize on urgency and drive bookings.
Important
Easy fix
Increase Text Contrast
Enhance color contrast between text and background on image overlays to improve readability.
Suggestion
Moderate fix
Feature Scarcity Offers Upfront
Move limited-time promotion to above-the-fold area to capitalize on urgency and drive bookings.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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