Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
41
Website Rank
Edgewaters homepage features stunning over-water imagery alternating with clear section intros for rooms dining weddings and experiences integrating brand history and simple CTAs under a clean white layout
B+
Conversion Qualification*
#
41
Website Rank
B+
Conversion Qualification*
Edgewaters homepage features stunning over-water imagery alternating with clear section intros for rooms dining weddings and experiences integrating brand history and simple CTAs under a clean white layout
#
41
Website Rank
Edgewaters homepage features stunning over-water imagery alternating with clear section intros for rooms dining weddings and experiences integrating brand history and simple CTAs under a clean white layout
75
75
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
75
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
75
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality photography showcases stunning views and hotel ambiance
High quality photography showcases stunning views and hotel ambiance
High quality photography showcases stunning views and hotel ambiance
circle-check
circle-check
Alternating section layout creates visual interest and easy scanning
Alternating section layout creates visual interest and easy scanning
Alternating section layout creates visual interest and easy scanning
circle-check
circle-check
Consistent brand voice highlights hotel history and PNW charm
Consistent brand voice highlights hotel history and PNW charm
Consistent brand voice highlights hotel history and PNW charm
circle-check
circle-check
Clear CTAs under each section guide users to explore relevant offerings
Clear CTAs under each section guide users to explore relevant offerings
Clear CTAs under each section guide users to explore relevant offerings
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Excessive navigation options increase cognitive load for new visitors
Excessive navigation options increase cognitive load for new visitors
Excessive navigation options increase cognitive load for new visitors
circle-exclamation
circle-exclamation
Many section descriptions are truncated cutting off key details
Many section descriptions are truncated cutting off key details
Many section descriptions are truncated cutting off key details
circle-exclamation
circle-exclamation
Text overlay on hero image can lack sufficient contrast
Text overlay on hero image can lack sufficient contrast
Text overlay on hero image can lack sufficient contrast
circle-exclamation
circle-exclamation
Limited urgency or scarcity messaging to drive immediate bookings
Limited urgency or scarcity messaging to drive immediate bookings
Limited urgency or scarcity messaging to drive immediate bookings
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Desktop design is polished responsive adaptations unclear from desktop view
Desktop design is polished responsive adaptations unclear from desktop view
check
check
Toggle for high contrast and text resizing indicates accessibility focus
Toggle for high contrast and text resizing indicates accessibility focus
xmark
xmark
No visible mobile menu unsure how navigation adapts on smaller screens
No visible mobile menu unsure how navigation adapts on smaller screens
lightbulb
lightbulb
Test and optimize navigation behaviour on mobile and tablet breakpoints
Test and optimize navigation behaviour on mobile and tablet breakpoints
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Desktop design is polished responsive adaptations unclear from desktop view
check
Toggle for high contrast and text resizing indicates accessibility focus
xmark
No visible mobile menu unsure how navigation adapts on smaller screens
lightbulb
Test and optimize navigation behaviour on mobile and tablet breakpoints
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Several CTAs but limited scarcity awards provide social proof yet no guest reviews visible
Several CTAs but limited scarcity awards provide social proof yet no guest reviews visible
check
check
Travel Leisure award mention serves as credible social proof and trust signal
Travel Leisure award mention serves as credible social proof and trust signal
xmark
xmark
Lack of guest ratings or testimonials reduces peer validation impact
Lack of guest ratings or testimonials reduces peer validation impact
lightbulb
lightbulb
Incorporate guest reviews and limited time offers to boost urgency and trust
Incorporate guest reviews and limited time offers to boost urgency and trust
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Several CTAs but limited scarcity awards provide social proof yet no guest reviews visible
check
Travel Leisure award mention serves as credible social proof and trust signal
xmark
Lack of guest ratings or testimonials reduces peer validation impact
lightbulb
Incorporate guest reviews and limited time offers to boost urgency and trust
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique over-water concept paired with rocknroll heritage creates distinctive brand identity
Unique over-water concept paired with rocknroll heritage creates distinctive brand identity
check
check
Highlighting Beatles and Led Zeppelin anecdotes adds memorable flair
Highlighting Beatles and Led Zeppelin anecdotes adds memorable flair
xmark
xmark
Layout follows standard scrolling panels without unique interaction patterns
Layout follows standard scrolling panels without unique interaction patterns
lightbulb
lightbulb
Introduce subtle animations or parallax effects to reinforce unique over water theme
Introduce subtle animations or parallax effects to reinforce unique over water theme
Good
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique over-water concept paired with rocknroll heritage creates distinctive brand identity
check
Highlighting Beatles and Led Zeppelin anecdotes adds memorable flair
xmark
Layout follows standard scrolling panels without unique interaction patterns
lightbulb
Introduce subtle animations or parallax effects to reinforce unique over water theme
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Logical content flow with clear CTAs but heavy scrolling and choice overload may hinder conversions
Logical content flow with clear CTAs but heavy scrolling and choice overload may hinder conversions
check
check
Intuitive section CTAs reduce steps to key pages and encourage exploration
Intuitive section CTAs reduce steps to key pages and encourage exploration
xmark
xmark
Long single page requires extensive scrolling to reach lower sections
Long single page requires extensive scrolling to reach lower sections
lightbulb
lightbulb
Implement jump links or sticky menu anchors to improve content access speed
Implement jump links or sticky menu anchors to improve content access speed
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Logical content flow with clear CTAs but heavy scrolling and choice overload may hinder conversions
check
Intuitive section CTAs reduce steps to key pages and encourage exploration
xmark
Long single page requires extensive scrolling to reach lower sections
lightbulb
Implement jump links or sticky menu anchors to improve content access speed
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise and engaging copy highlights unique hotel history but occasional truncations disrupt flow
Concise and engaging copy highlights unique hotel history but occasional truncations disrupt flow
check
check
Brand voice storytelling around music history is engaging and on brand
Brand voice storytelling around music history is engaging and on brand
xmark
xmark
Some section blurbs end abruptly leaving sentences incomplete
Some section blurbs end abruptly leaving sentences incomplete
lightbulb
lightbulb
Review and expand truncated copy to provide complete context and maintain flow
Review and expand truncated copy to provide complete context and maintain flow
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise and engaging copy highlights unique hotel history but occasional truncations disrupt flow
check
Brand voice storytelling around music history is engaging and on brand
xmark
Some section blurbs end abruptly leaving sentences incomplete
lightbulb
Review and expand truncated copy to provide complete context and maintain flow
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean white layout with striking images and modern typography delivers professional appeal
Clean white layout with striking images and modern typography delivers professional appeal
check
check
Use of high resolution photography and ample white space enhances visual hierarchy
Use of high resolution photography and ample white space enhances visual hierarchy
xmark
xmark
Text overlay on hero can be hard to read over busy backgrounds at times
Text overlay on hero can be hard to read over busy backgrounds at times
lightbulb
lightbulb
Increase contrast in overlays and ensure legibility across all hero variants
Increase contrast in overlays and ensure legibility across all hero variants
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Clean white layout with striking images and modern typography delivers professional appeal
check
Use of high resolution photography and ample white space enhances visual hierarchy
xmark
Text overlay on hero can be hard to read over busy backgrounds at times
lightbulb
Increase contrast in overlays and ensure legibility across all hero variants
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve hero text contrast
Improve hero text contrast
Improve hero text contrast
Enhance text overlays by adding dark translucent overlays or text shadows to improve readability on hero images
Enhance text overlays by adding dark translucent overlays or text shadows to improve readability on hero images
Important
Moderate fix
Add mobile menu indicator
Add mobile menu indicator
Add mobile menu indicator
Implement clear mobile navigation toggle icon and ensure responsive menu adapts with accessible touch targets
Implement clear mobile navigation toggle icon and ensure responsive menu adapts with accessible touch targets
Suggestion
Moderate fix
Include guest testimonials
Include guest testimonials
Include guest testimonials
Display real guest reviews or star ratings to leverage social proof and build trust with potential bookers
Display real guest reviews or star ratings to leverage social proof and build trust with potential bookers
Suggestion
Easy fix
Add sticky section anchors
Add sticky section anchors
Add sticky section anchors
Implement sticky in page anchor navigation so users can jump to key sections without excessive scrolling
Implement sticky in page anchor navigation so users can jump to key sections without excessive scrolling
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025