Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B+

Conversion Qualification*

#

17

Website Rank

Edgewater Hotel’s homepage showcases its unique over-water location, historical ties to rock legends, and PNW charm with an award-winning backdrop. The site highlights rooms, dining, events, and direct booking perks through visually rich sections.

B+

Conversion Qualification*

#

17

Website Rank

B+

Conversion Qualification*

Edgewater Hotel’s homepage showcases its unique over-water location, historical ties to rock legends, and PNW charm with an award-winning backdrop. The site highlights rooms, dining, events, and direct booking perks through visually rich sections.

#

17

Website Rank

Edgewater Hotel’s homepage showcases its unique over-water location, historical ties to rock legends, and PNW charm with an award-winning backdrop. The site highlights rooms, dining, events, and direct booking perks through visually rich sections.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong hero image with awards draws attention.

Strong hero image with awards draws attention.

Strong hero image with awards draws attention.

circle-check

circle-check

Clear section headings for easy scanning.

Clear section headings for easy scanning.

Clear section headings for easy scanning.

circle-check

circle-check

Use of high-quality photography evokes ambiance.

Use of high-quality photography evokes ambiance.

Use of high-quality photography evokes ambiance.

circle-check

circle-check

Prominent Book Now CTA in header.

Prominent Book Now CTA in header.

Prominent Book Now CTA in header.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menu is overwhelming with too many links.

Navigation menu is overwhelming with too many links.

Navigation menu is overwhelming with too many links.

circle-exclamation

circle-exclamation

Offers like linger longer promo buried near footer.

Offers like linger longer promo buried near footer.

Offers like linger longer promo buried near footer.

circle-exclamation

circle-exclamation

Lack of visible pricing or room rates.

Lack of visible pricing or room rates.

Lack of visible pricing or room rates.

circle-exclamation

circle-exclamation

Accessibility toggle options are small and hidden.

Accessibility toggle options are small and hidden.

Accessibility toggle options are small and hidden.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Mobile layout adapts but nav complexity challenges mobile users.

Mobile layout adapts but nav complexity challenges mobile users.

check

check

Content reflows into single column nicely.

Content reflows into single column nicely.

xmark

xmark

Hamburger menu contains too many items.

Hamburger menu contains too many items.

lightbulb

lightbulb

Simplify mobile nav to critical items.

Simplify mobile nav to critical items.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Mobile layout adapts but nav complexity challenges mobile users.

check

Content reflows into single column nicely.

xmark

Hamburger menu contains too many items.

lightbulb

Simplify mobile nav to critical items.

Good

Good

Solid start

Solid start

Influence Principles

75

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Social proof via awards effective, scarcity minimal.

Social proof via awards effective, scarcity minimal.

check

check

#2 travel award adds credibility.

#2 travel award adds credibility.

xmark

xmark

Scarcity offers not prominent.

Scarcity offers not prominent.

lightbulb

lightbulb

Highlight limited-time offers early.

Highlight limited-time offers early.

Good

Solid start

Influence Principles

75

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Social proof via awards effective, scarcity minimal.

check

#2 travel award adds credibility.

xmark

Scarcity offers not prominent.

lightbulb

Highlight limited-time offers early.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Unique over-water concept reflected but layout conventional.

Unique over-water concept reflected but layout conventional.

check

check

Leveraging rock history sets tone.

Leveraging rock history sets tone.

xmark

xmark

Page structure feels templated.

Page structure feels templated.

lightbulb

lightbulb

Introduce interactive elements to stand out.

Introduce interactive elements to stand out.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Unique over-water concept reflected but layout conventional.

check

Leveraging rock history sets tone.

xmark

Page structure feels templated.

lightbulb

Introduce interactive elements to stand out.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive section flow but decision complexity high.

Intuitive section flow but decision complexity high.

check

check

Clear CTAs under each section.

Clear CTAs under each section.

xmark

xmark

Too many choices at top hamper decision-making.

Too many choices at top hamper decision-making.

lightbulb

lightbulb

Streamline choices to primary actions.

Streamline choices to primary actions.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive section flow but decision complexity high.

check

Clear CTAs under each section.

xmark

Too many choices at top hamper decision-making.

lightbulb

Streamline choices to primary actions.

Good

Good

Solid start

Solid start

UX Writing

78

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Evocative storytelling aligns with brand history.

Evocative storytelling aligns with brand history.

check

check

Compelling headlines tie to rock’n’roll theme.

Compelling headlines tie to rock’n’roll theme.

xmark

xmark

CTAs lack urgency and specificity.

CTAs lack urgency and specificity.

lightbulb

lightbulb

Add action-oriented microcopy to CTAs.

Add action-oriented microcopy to CTAs.

Good

Solid start

UX Writing

78

/100

Words shape action, and copy can make or break momentum.

UX Writing

Evocative storytelling aligns with brand history.

check

Compelling headlines tie to rock’n’roll theme.

xmark

CTAs lack urgency and specificity.

lightbulb

Add action-oriented microcopy to CTAs.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant and cohesive design with quality imagery and palette.

Elegant and cohesive design with quality imagery and palette.

check

check

High-res images amplify brand prestige.

High-res images amplify brand prestige.

xmark

xmark

Text overlays sometimes low contrast on images.

Text overlays sometimes low contrast on images.

lightbulb

lightbulb

Improve overlay readability with consistent contrast.

Improve overlay readability with consistent contrast.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Elegant and cohesive design with quality imagery and palette.

check

High-res images amplify brand prestige.

xmark

Text overlays sometimes low contrast on images.

lightbulb

Improve overlay readability with consistent contrast.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Consolidate menu items to primary actions, reducing cognitive load and streamlining user journey.

Consolidate menu items to primary actions, reducing cognitive load and streamlining user journey.

Suggestion

Easy fix

Improve CTA Clarity

Improve CTA Clarity

Improve CTA Clarity

Update CTA copy with action-oriented, time-sensitive language to drive clicks and conversions.

Update CTA copy with action-oriented, time-sensitive language to drive clicks and conversions.

Important

Easy fix

Increase Text Contrast

Increase Text Contrast

Increase Text Contrast

Enhance color contrast between text and background on image overlays to improve readability.

Enhance color contrast between text and background on image overlays to improve readability.

Suggestion

Moderate fix

Feature Scarcity Offers Upfront

Feature Scarcity Offers Upfront

Feature Scarcity Offers Upfront

Move limited-time promotion to above-the-fold area to capitalize on urgency and drive bookings.

Move limited-time promotion to above-the-fold area to capitalize on urgency and drive bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025