Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
73
Website Rank
A luxury hotel homepage with full-screen imagery, elegant typography, carousel sections for rooms, dining, wellness, neighborhood, a newsletter sign-up, and footer nav.
C+
Conversion Qualification*
#
73
Website Rank
C+
Conversion Qualification*
A luxury hotel homepage with full-screen imagery, elegant typography, carousel sections for rooms, dining, wellness, neighborhood, a newsletter sign-up, and footer nav.
#
73
Website Rank
A luxury hotel homepage with full-screen imagery, elegant typography, carousel sections for rooms, dining, wellness, neighborhood, a newsletter sign-up, and footer nav.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking, high-resolution hero images convey luxury instantly.
Striking, high-resolution hero images convey luxury instantly.
Striking, high-resolution hero images convey luxury instantly.
circle-check
circle-check
Typography and color palette feel sophisticated and cohesive.
Typography and color palette feel sophisticated and cohesive.
Typography and color palette feel sophisticated and cohesive.
circle-check
circle-check
Logical section-based layout with chunked content and imagery.
Logical section-based layout with chunked content and imagery.
Logical section-based layout with chunked content and imagery.
circle-check
circle-check
Mobile nav collapses neatly into a clean hamburger menu.
Mobile nav collapses neatly into a clean hamburger menu.
Mobile nav collapses neatly into a clean hamburger menu.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Primary ‘Book’ CTA is not visible above the fold on first view.
Primary ‘Book’ CTA is not visible above the fold on first view.
Primary ‘Book’ CTA is not visible above the fold on first view.
circle-exclamation
circle-exclamation
Multiple H1 tags break heading hierarchy and may harm SEO.
Multiple H1 tags break heading hierarchy and may harm SEO.
Multiple H1 tags break heading hierarchy and may harm SEO.
circle-exclamation
circle-exclamation
No scarcity cues or time-sensitive offers to drive urgency.
No scarcity cues or time-sensitive offers to drive urgency.
No scarcity cues or time-sensitive offers to drive urgency.
circle-exclamation
circle-exclamation
Limited social proof elements beyond a single Michelin mention.
Limited social proof elements beyond a single Michelin mention.
Limited social proof elements beyond a single Michelin mention.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Clean mobile adaptation with stacked sections and hidden menu.
Clean mobile adaptation with stacked sections and hidden menu.
check
check
Navigation collapses appropriately into a hamburger menu on mobile.
Navigation collapses appropriately into a hamburger menu on mobile.
xmark
xmark
Carousel controls may be too small to tap comfortably on small screens.
Carousel controls may be too small to tap comfortably on small screens.
lightbulb
lightbulb
Increase touch target sizes for interactive elements on mobile.
Increase touch target sizes for interactive elements on mobile.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Clean mobile adaptation with stacked sections and hidden menu.
check
Navigation collapses appropriately into a hamburger menu on mobile.
xmark
Carousel controls may be too small to tap comfortably on small screens.
lightbulb
Increase touch target sizes for interactive elements on mobile.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of scarcity or social proof reduces conversion potential.
Limited use of scarcity or social proof reduces conversion potential.
check
check
Michelin acclaim provides credible third-party validation.
Michelin acclaim provides credible third-party validation.
xmark
xmark
No urgency messaging or guest testimonials to reinforce trust.
No urgency messaging or guest testimonials to reinforce trust.
lightbulb
lightbulb
Integrate limited-time offers and real guest reviews to boost conversions.
Integrate limited-time offers and real guest reviews to boost conversions.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of scarcity or social proof reduces conversion potential.
check
Michelin acclaim provides credible third-party validation.
xmark
No urgency messaging or guest testimonials to reinforce trust.
lightbulb
Integrate limited-time offers and real guest reviews to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Classic luxury hotel style with cinematic sections, but familiar.
Classic luxury hotel style with cinematic sections, but familiar.
check
check
Full-screen slides create an immersive visual narrative.
Full-screen slides create an immersive visual narrative.
xmark
xmark
Section patterns mirror many competitor hotel sites.
Section patterns mirror many competitor hotel sites.
lightbulb
lightbulb
Introduce unique interactive elements, like virtual tours.
Introduce unique interactive elements, like virtual tours.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Classic luxury hotel style with cinematic sections, but familiar.
check
Full-screen slides create an immersive visual narrative.
xmark
Section patterns mirror many competitor hotel sites.
lightbulb
Introduce unique interactive elements, like virtual tours.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Visually driven journey but lacks immediate action prompts.
Visually driven journey but lacks immediate action prompts.
check
check
Chunked content with clear imagery reduces cognitive overload.
Chunked content with clear imagery reduces cognitive overload.
xmark
xmark
Delayed CTAs force users to scroll, increasing friction to book.
Delayed CTAs force users to scroll, increasing friction to book.
lightbulb
lightbulb
Add persistent booking button or banner to speed user actions.
Add persistent booking button or banner to speed user actions.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Visually driven journey but lacks immediate action prompts.
check
Chunked content with clear imagery reduces cognitive overload.
xmark
Delayed CTAs force users to scroll, increasing friction to book.
lightbulb
Add persistent booking button or banner to speed user actions.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Stylish, aspirational copy aligns with brand tone but isn’t always actionable.
Stylish, aspirational copy aligns with brand tone but isn’t always actionable.
check
check
Headlines are evocative and align with luxury positioning.
Headlines are evocative and align with luxury positioning.
xmark
xmark
Generic labels like ‘EXPLORE’ lack clarity about specific actions.
Generic labels like ‘EXPLORE’ lack clarity about specific actions.
lightbulb
lightbulb
Use direct CTAs with clear verbs to guide user behavior.
Use direct CTAs with clear verbs to guide user behavior.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Stylish, aspirational copy aligns with brand tone but isn’t always actionable.
check
Headlines are evocative and align with luxury positioning.
xmark
Generic labels like ‘EXPLORE’ lack clarity about specific actions.
lightbulb
Use direct CTAs with clear verbs to guide user behavior.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant visuals and consistent palette present a premium feel.
Elegant visuals and consistent palette present a premium feel.
check
check
High-quality photography and subtle textures enhance luxury.
High-quality photography and subtle textures enhance luxury.
xmark
xmark
CTAs blend into background due to low contrast and subdued styling.
CTAs blend into background due to low contrast and subdued styling.
lightbulb
lightbulb
Boost button visibility by using accent colors or bold styles.
Boost button visibility by using accent colors or bold styles.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant visuals and consistent palette present a premium feel.
check
High-quality photography and subtle textures enhance luxury.
xmark
CTAs blend into background due to low contrast and subdued styling.
lightbulb
Boost button visibility by using accent colors or bold styles.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve CTA Visibility
Improve CTA Visibility
Improve CTA Visibility
Apply a contrasting accent color and larger size to primary booking buttons to ensure they stand out above the fold.
Apply a contrasting accent color and larger size to primary booking buttons to ensure they stand out above the fold.
Important
Moderate fix
Add Scarcity Cues
Add Scarcity Cues
Add Scarcity Cues
Introduce countdown timers or ‘limited rooms available’ badges on room offers to create urgency and drive faster bookings.
Introduce countdown timers or ‘limited rooms available’ badges on room offers to create urgency and drive faster bookings.
Suggestion
Moderate fix
Include Guest Testimonials
Include Guest Testimonials
Include Guest Testimonials
Feature authentic guest reviews with photos in a dedicated section to strengthen social proof and credibility.
Feature authentic guest reviews with photos in a dedicated section to strengthen social proof and credibility.
Suggestion
Easy fix
Enhance Mobile Touch Targets
Enhance Mobile Touch Targets
Enhance Mobile Touch Targets
Increase the size and spacing of carousel controls and buttons to comply with mobile touch guidelines for better usability.
Increase the size and spacing of carousel controls and buttons to comply with mobile touch guidelines for better usability.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025