The Global Ambassador Hotel
The Global Ambassador Hotel
The Global Ambassador Hotel
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
The Global Ambassador Hotel
The Global Ambassador Hotel
The Global Ambassador Hotel
Scroll to see full report
Scroll to see full report
Trusted by
Trusted by
REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
73
73
out of 183 websites
out of 183 websites
74
74
74
/100
/100
/100
You ranked
out of 183 websites
73
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Navigation collapses appropriately into a hamburger menu on mobile.
Navigation collapses appropriately into a hamburger menu on mobile.
Navigation collapses appropriately into a hamburger menu on mobile.
xmark
xmark
What you can improve
Carousel controls may be too small to tap comfortably on small screens.
Carousel controls may be too small to tap comfortably on small screens.
Carousel controls may be too small to tap comfortably on small screens.
lightbulb
lightbulb
Quick insight
Increase touch target sizes for interactive elements on mobile.
Increase touch target sizes for interactive elements on mobile.
Increase touch target sizes for interactive elements on mobile.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Michelin acclaim provides credible third-party validation.
Michelin acclaim provides credible third-party validation.
Michelin acclaim provides credible third-party validation.
xmark
xmark
What you can improve
No urgency messaging or guest testimonials to reinforce trust.
No urgency messaging or guest testimonials to reinforce trust.
No urgency messaging or guest testimonials to reinforce trust.
lightbulb
lightbulb
Quick insight
Integrate limited-time offers and real guest reviews to boost conversions.
Integrate limited-time offers and real guest reviews to boost conversions.
Integrate limited-time offers and real guest reviews to boost conversions.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Chunked content with clear imagery reduces cognitive overload.
Chunked content with clear imagery reduces cognitive overload.
Chunked content with clear imagery reduces cognitive overload.
xmark
xmark
What you can improve
Delayed CTAs force users to scroll, increasing friction to book.
Delayed CTAs force users to scroll, increasing friction to book.
Delayed CTAs force users to scroll, increasing friction to book.
lightbulb
lightbulb
Quick insight
Add persistent booking button or banner to speed user actions.
Add persistent booking button or banner to speed user actions.
Add persistent booking button or banner to speed user actions.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Headlines are evocative and align with luxury positioning.
Headlines are evocative and align with luxury positioning.
Headlines are evocative and align with luxury positioning.
xmark
xmark
What you can improve
Generic labels like ‘EXPLORE’ lack clarity about specific actions.
Generic labels like ‘EXPLORE’ lack clarity about specific actions.
Generic labels like ‘EXPLORE’ lack clarity about specific actions.
lightbulb
lightbulb
Quick insight
Use direct CTAs with clear verbs to guide user behavior.
Use direct CTAs with clear verbs to guide user behavior.
Use direct CTAs with clear verbs to guide user behavior.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
High-quality photography and subtle textures enhance luxury.
High-quality photography and subtle textures enhance luxury.
High-quality photography and subtle textures enhance luxury.
xmark
xmark
What you can improve
CTAs blend into background due to low contrast and subdued styling.
CTAs blend into background due to low contrast and subdued styling.
CTAs blend into background due to low contrast and subdued styling.
lightbulb
lightbulb
Quick insight
Boost button visibility by using accent colors or bold styles.
Boost button visibility by using accent colors or bold styles.
Boost button visibility by using accent colors or bold styles.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Full-screen slides create an immersive visual narrative.
Full-screen slides create an immersive visual narrative.
Full-screen slides create an immersive visual narrative.
xmark
xmark
What you can improve
Section patterns mirror many competitor hotel sites.
Section patterns mirror many competitor hotel sites.
Section patterns mirror many competitor hotel sites.
lightbulb
lightbulb
Quick insight
Introduce unique interactive elements, like virtual tours.
Introduce unique interactive elements, like virtual tours.
Introduce unique interactive elements, like virtual tours.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Improve CTA Visibility
Apply a contrasting accent color and larger size to primary booking buttons to ensure they stand out above the fold.
Important
Moderate fix
Add Scarcity Cues
Introduce countdown timers or ‘limited rooms available’ badges on room offers to create urgency and drive faster bookings.
Important
Easy fix
Improve CTA Visibility
Apply a contrasting accent color and larger size to primary booking buttons to ensure they stand out above the fold.
Important
Moderate fix
Add Scarcity Cues
Introduce countdown timers or ‘limited rooms available’ badges on room offers to create urgency and drive faster bookings.
Suggestion
Moderate fix
Include Guest Testimonials
Feature authentic guest reviews with photos in a dedicated section to strengthen social proof and credibility.
Suggestion
Easy fix
Enhance Mobile Touch Targets
Increase the size and spacing of carousel controls and buttons to comply with mobile touch guidelines for better usability.
Suggestion
Moderate fix
Include Guest Testimonials
Feature authentic guest reviews with photos in a dedicated section to strengthen social proof and credibility.
Suggestion
Easy fix
Enhance Mobile Touch Targets
Increase the size and spacing of carousel controls and buttons to comply with mobile touch guidelines for better usability.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
Copyright © 2025 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025