Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

73

Website Rank

A luxury hotel homepage with full-screen imagery, elegant typography, carousel sections for rooms, dining, wellness, neighborhood, a newsletter sign-up, and footer nav.

C+

Conversion Qualification*

#

73

Website Rank

C+

Conversion Qualification*

A luxury hotel homepage with full-screen imagery, elegant typography, carousel sections for rooms, dining, wellness, neighborhood, a newsletter sign-up, and footer nav.

#

73

Website Rank

A luxury hotel homepage with full-screen imagery, elegant typography, carousel sections for rooms, dining, wellness, neighborhood, a newsletter sign-up, and footer nav.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Striking, high-resolution hero images convey luxury instantly.

Striking, high-resolution hero images convey luxury instantly.

Striking, high-resolution hero images convey luxury instantly.

circle-check

circle-check

Typography and color palette feel sophisticated and cohesive.

Typography and color palette feel sophisticated and cohesive.

Typography and color palette feel sophisticated and cohesive.

circle-check

circle-check

Logical section-based layout with chunked content and imagery.

Logical section-based layout with chunked content and imagery.

Logical section-based layout with chunked content and imagery.

circle-check

circle-check

Mobile nav collapses neatly into a clean hamburger menu.

Mobile nav collapses neatly into a clean hamburger menu.

Mobile nav collapses neatly into a clean hamburger menu.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Primary ‘Book’ CTA is not visible above the fold on first view.

Primary ‘Book’ CTA is not visible above the fold on first view.

Primary ‘Book’ CTA is not visible above the fold on first view.

circle-exclamation

circle-exclamation

Multiple H1 tags break heading hierarchy and may harm SEO.

Multiple H1 tags break heading hierarchy and may harm SEO.

Multiple H1 tags break heading hierarchy and may harm SEO.

circle-exclamation

circle-exclamation

No scarcity cues or time-sensitive offers to drive urgency.

No scarcity cues or time-sensitive offers to drive urgency.

No scarcity cues or time-sensitive offers to drive urgency.

circle-exclamation

circle-exclamation

Limited social proof elements beyond a single Michelin mention.

Limited social proof elements beyond a single Michelin mention.

Limited social proof elements beyond a single Michelin mention.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Clean mobile adaptation with stacked sections and hidden menu.

Clean mobile adaptation with stacked sections and hidden menu.

check

check

Navigation collapses appropriately into a hamburger menu on mobile.

Navigation collapses appropriately into a hamburger menu on mobile.

xmark

xmark

Carousel controls may be too small to tap comfortably on small screens.

Carousel controls may be too small to tap comfortably on small screens.

lightbulb

lightbulb

Increase touch target sizes for interactive elements on mobile.

Increase touch target sizes for interactive elements on mobile.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Clean mobile adaptation with stacked sections and hidden menu.

check

Navigation collapses appropriately into a hamburger menu on mobile.

xmark

Carousel controls may be too small to tap comfortably on small screens.

lightbulb

Increase touch target sizes for interactive elements on mobile.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited use of scarcity or social proof reduces conversion potential.

Limited use of scarcity or social proof reduces conversion potential.

check

check

Michelin acclaim provides credible third-party validation.

Michelin acclaim provides credible third-party validation.

xmark

xmark

No urgency messaging or guest testimonials to reinforce trust.

No urgency messaging or guest testimonials to reinforce trust.

lightbulb

lightbulb

Integrate limited-time offers and real guest reviews to boost conversions.

Integrate limited-time offers and real guest reviews to boost conversions.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited use of scarcity or social proof reduces conversion potential.

check

Michelin acclaim provides credible third-party validation.

xmark

No urgency messaging or guest testimonials to reinforce trust.

lightbulb

Integrate limited-time offers and real guest reviews to boost conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Classic luxury hotel style with cinematic sections, but familiar.

Classic luxury hotel style with cinematic sections, but familiar.

check

check

Full-screen slides create an immersive visual narrative.

Full-screen slides create an immersive visual narrative.

xmark

xmark

Section patterns mirror many competitor hotel sites.

Section patterns mirror many competitor hotel sites.

lightbulb

lightbulb

Introduce unique interactive elements, like virtual tours.

Introduce unique interactive elements, like virtual tours.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Classic luxury hotel style with cinematic sections, but familiar.

check

Full-screen slides create an immersive visual narrative.

xmark

Section patterns mirror many competitor hotel sites.

lightbulb

Introduce unique interactive elements, like virtual tours.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Visually driven journey but lacks immediate action prompts.

Visually driven journey but lacks immediate action prompts.

check

check

Chunked content with clear imagery reduces cognitive overload.

Chunked content with clear imagery reduces cognitive overload.

xmark

xmark

Delayed CTAs force users to scroll, increasing friction to book.

Delayed CTAs force users to scroll, increasing friction to book.

lightbulb

lightbulb

Add persistent booking button or banner to speed user actions.

Add persistent booking button or banner to speed user actions.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Visually driven journey but lacks immediate action prompts.

check

Chunked content with clear imagery reduces cognitive overload.

xmark

Delayed CTAs force users to scroll, increasing friction to book.

lightbulb

Add persistent booking button or banner to speed user actions.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Stylish, aspirational copy aligns with brand tone but isn’t always actionable.

Stylish, aspirational copy aligns with brand tone but isn’t always actionable.

check

check

Headlines are evocative and align with luxury positioning.

Headlines are evocative and align with luxury positioning.

xmark

xmark

Generic labels like ‘EXPLORE’ lack clarity about specific actions.

Generic labels like ‘EXPLORE’ lack clarity about specific actions.

lightbulb

lightbulb

Use direct CTAs with clear verbs to guide user behavior.

Use direct CTAs with clear verbs to guide user behavior.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Stylish, aspirational copy aligns with brand tone but isn’t always actionable.

check

Headlines are evocative and align with luxury positioning.

xmark

Generic labels like ‘EXPLORE’ lack clarity about specific actions.

lightbulb

Use direct CTAs with clear verbs to guide user behavior.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant visuals and consistent palette present a premium feel.

Elegant visuals and consistent palette present a premium feel.

check

check

High-quality photography and subtle textures enhance luxury.

High-quality photography and subtle textures enhance luxury.

xmark

xmark

CTAs blend into background due to low contrast and subdued styling.

CTAs blend into background due to low contrast and subdued styling.

lightbulb

lightbulb

Boost button visibility by using accent colors or bold styles.

Boost button visibility by using accent colors or bold styles.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Elegant visuals and consistent palette present a premium feel.

check

High-quality photography and subtle textures enhance luxury.

xmark

CTAs blend into background due to low contrast and subdued styling.

lightbulb

Boost button visibility by using accent colors or bold styles.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Improve CTA Visibility

Improve CTA Visibility

Improve CTA Visibility

Apply a contrasting accent color and larger size to primary booking buttons to ensure they stand out above the fold.

Apply a contrasting accent color and larger size to primary booking buttons to ensure they stand out above the fold.

Important

Moderate fix

Add Scarcity Cues

Add Scarcity Cues

Add Scarcity Cues

Introduce countdown timers or ‘limited rooms available’ badges on room offers to create urgency and drive faster bookings.

Introduce countdown timers or ‘limited rooms available’ badges on room offers to create urgency and drive faster bookings.

Suggestion

Moderate fix

Include Guest Testimonials

Include Guest Testimonials

Include Guest Testimonials

Feature authentic guest reviews with photos in a dedicated section to strengthen social proof and credibility.

Feature authentic guest reviews with photos in a dedicated section to strengthen social proof and credibility.

Suggestion

Easy fix

Enhance Mobile Touch Targets

Enhance Mobile Touch Targets

Enhance Mobile Touch Targets

Increase the size and spacing of carousel controls and buttons to comply with mobile touch guidelines for better usability.

Increase the size and spacing of carousel controls and buttons to comply with mobile touch guidelines for better usability.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025