Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
21
Website Rank
Luxury hotel site with immersive imagery clear navigation and curated content sections
B+
Conversion Qualification*
#
21
Website Rank
B+
Conversion Qualification*
Luxury hotel site with immersive imagery clear navigation and curated content sections
#
21
Website Rank
Luxury hotel site with immersive imagery clear navigation and curated content sections
75
75
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High resolution imagery creates strong visual impact
High resolution imagery creates strong visual impact
High resolution imagery creates strong visual impact
circle-check
circle-check
Elegant typography reinforces luxury positioning
Elegant typography reinforces luxury positioning
Elegant typography reinforces luxury positioning
circle-check
circle-check
Clear section breaks help guide user journey
Clear section breaks help guide user journey
Clear section breaks help guide user journey
circle-check
circle-check
Consistent brand palette across page
Consistent brand palette across page
Consistent brand palette across page
Things to improve
Things to improve
circle-exclamation
circle-exclamation
CTAs blend into background and lack emphasis
CTAs blend into background and lack emphasis
CTAs blend into background and lack emphasis
circle-exclamation
circle-exclamation
No visible pricing details forces extra clicks
No visible pricing details forces extra clicks
No visible pricing details forces extra clicks
circle-exclamation
circle-exclamation
Social proof elements are minimal and not prominent
Social proof elements are minimal and not prominent
Social proof elements are minimal and not prominent
circle-exclamation
circle-exclamation
Navigation menu is overwhelming with many links
Navigation menu is overwhelming with many links
Navigation menu is overwhelming with many links
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile layout adapts images and menu for small screens
Mobile layout adapts images and menu for small screens
check
check
Hamburger menu collapses navigation neatly
Hamburger menu collapses navigation neatly
xmark
xmark
Footer covers content when sticky on mobile view
Footer covers content when sticky on mobile view
lightbulb
lightbulb
Adjust sticky elements to avoid overlapping content
Adjust sticky elements to avoid overlapping content
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile layout adapts images and menu for small screens
check
Hamburger menu collapses navigation neatly
xmark
Footer covers content when sticky on mobile view
lightbulb
Adjust sticky elements to avoid overlapping content
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of scarcity or social proof may reduce conversions
Limited use of scarcity or social proof may reduce conversions
check
check
Michelin badge adds credible third party validation
Michelin badge adds credible third party validation
xmark
xmark
No countdown timers or limited availability cues
No countdown timers or limited availability cues
lightbulb
lightbulb
Add limited time offers or badges to boost urgency
Add limited time offers or badges to boost urgency
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of scarcity or social proof may reduce conversions
check
Michelin badge adds credible third party validation
xmark
No countdown timers or limited availability cues
lightbulb
Add limited time offers or badges to boost urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique curated content but follows common hotel patterns
Unique curated content but follows common hotel patterns
check
check
Creative headline rotations add dynamic feel
Creative headline rotations add dynamic feel
xmark
xmark
Layout structure is similar to many luxury hotel sites
Layout structure is similar to many luxury hotel sites
lightbulb
lightbulb
Experiment with interactive floor plans or virtual tours
Experiment with interactive floor plans or virtual tours
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique curated content but follows common hotel patterns
check
Creative headline rotations add dynamic feel
xmark
Layout structure is similar to many luxury hotel sites
lightbulb
Experiment with interactive floor plans or virtual tours
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive content flow but CTAs could be more prominent
Intuitive content flow but CTAs could be more prominent
check
check
Sections are chunked for easy scanning
Sections are chunked for easy scanning
xmark
xmark
Overuse of rotating headlines may distract users
Overuse of rotating headlines may distract users
lightbulb
lightbulb
Introduce persistent CTA on screen to improve clickthrough
Introduce persistent CTA on screen to improve clickthrough
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive content flow but CTAs could be more prominent
check
Sections are chunked for easy scanning
xmark
Overuse of rotating headlines may distract users
lightbulb
Introduce persistent CTA on screen to improve clickthrough
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy aligns with luxury tone but sometimes generic
Copy aligns with luxury tone but sometimes generic
check
check
Headings evoke aspirational travel feelings
Headings evoke aspirational travel feelings
xmark
xmark
CTA labels lack urgency or clear benefit
CTA labels lack urgency or clear benefit
lightbulb
lightbulb
Revise CTAs to include clear benefits and urgency cues
Revise CTAs to include clear benefits and urgency cues
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy aligns with luxury tone but sometimes generic
check
Headings evoke aspirational travel feelings
xmark
CTA labels lack urgency or clear benefit
lightbulb
Revise CTAs to include clear benefits and urgency cues
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Cohesive upscale design with refined textures and image heavy layout
Cohesive upscale design with refined textures and image heavy layout
check
check
Superb visual hierarchy with large striking hero image
Superb visual hierarchy with large striking hero image
xmark
xmark
Background texture reduces legibility in text sections
Background texture reduces legibility in text sections
lightbulb
lightbulb
Increase contrast between text and background for readability
Increase contrast between text and background for readability
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Cohesive upscale design with refined textures and image heavy layout
check
Superb visual hierarchy with large striking hero image
xmark
Background texture reduces legibility in text sections
lightbulb
Increase contrast between text and background for readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve CTA Visibility
Improve CTA Visibility
Improve CTA Visibility
Enhance CTA buttons with contrasting colors and larger size to draw user attention
Enhance CTA buttons with contrasting colors and larger size to draw user attention
Important
Moderate fix
Add Pricing Preview
Add Pricing Preview
Add Pricing Preview
Display starting room rates directly under room sections to reduce uncertainty and clicks
Display starting room rates directly under room sections to reduce uncertainty and clicks
Suggestion
Moderate fix
Integrate Social Proof
Integrate Social Proof
Integrate Social Proof
Include guest reviews stars and ratings in key sections to build trust and credibility
Include guest reviews stars and ratings in key sections to build trust and credibility
Suggestion
Easy fix
Enhance Navigation Simplification
Enhance Navigation Simplification
Enhance Navigation Simplification
Streamline menu items grouping related links to reduce choice overload and improve findability
Streamline menu items grouping related links to reduce choice overload and improve findability
RELATED RESOURCES
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UX/UI ANALYSIS
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RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025