The Hermitage Hotel
The Hermitage Hotel
The Hermitage Hotel
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
The Hermitage Hotel
The Hermitage Hotel
The Hermitage Hotel
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
21
21
out of 183 websites
out of 183 websites
77.8
77.8
77.8
/100
/100
/100
You ranked
out of 183 websites
21
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
75
75
75
/100
/100
/100
check
check
What you nailed
Responsive images and flexible grids maintain design integrity on various devices.
Responsive images and flexible grids maintain design integrity on various devices.
Responsive images and flexible grids maintain design integrity on various devices.
xmark
xmark
What you can improve
Navigation and CTAs shrink extensively on mobile, challenging tap accuracy.
Navigation and CTAs shrink extensively on mobile, challenging tap accuracy.
Navigation and CTAs shrink extensively on mobile, challenging tap accuracy.
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Quick insight
Implement sticky quick links and optimize text size for touch-friendliness on smaller screens.
Implement sticky quick links and optimize text size for touch-friendliness on smaller screens.
Implement sticky quick links and optimize text size for touch-friendliness on smaller screens.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
70
70
70
/100
/100
/100
check
check
What you nailed
Heritage storytelling builds emotional connection and brand prestige.
Heritage storytelling builds emotional connection and brand prestige.
Heritage storytelling builds emotional connection and brand prestige.
xmark
xmark
What you can improve
Absence of real-time availability or limited-time offer messaging reduces urgency.
Absence of real-time availability or limited-time offer messaging reduces urgency.
Absence of real-time availability or limited-time offer messaging reduces urgency.
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Quick insight
Introduce testimonial snippets and time-bound offers to leverage social proof and scarcity.
Introduce testimonial snippets and time-bound offers to leverage social proof and scarcity.
Introduce testimonial snippets and time-bound offers to leverage social proof and scarcity.
Great
Keep it up!
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
80
80
80
/100
/100
/100
check
check
What you nailed
Logical section sequence aligns with visitor interests from rooms to experiences.
Logical section sequence aligns with visitor interests from rooms to experiences.
Logical section sequence aligns with visitor interests from rooms to experiences.
xmark
xmark
What you can improve
Too many discrete menu items increase cognitive load under Hick’s Law.
Too many discrete menu items increase cognitive load under Hick’s Law.
Too many discrete menu items increase cognitive load under Hick’s Law.
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Quick insight
Consolidate similar menu entries to simplify choices and improve decision speed.
Consolidate similar menu entries to simplify choices and improve decision speed.
Consolidate similar menu entries to simplify choices and improve decision speed.
Good
Keep it up!
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
78
78
78
/100
/100
/100
check
check
What you nailed
Historical anecdotes engage readers and reinforce hotel’s legacy.
Historical anecdotes engage readers and reinforce hotel’s legacy.
Historical anecdotes engage readers and reinforce hotel’s legacy.
xmark
xmark
What you can improve
Multi-line headers are verbose and may confuse skimmers.
Multi-line headers are verbose and may confuse skimmers.
Multi-line headers are verbose and may confuse skimmers.
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Quick insight
Shorten headings and use clear CTAs to improve readability and scannability.
Shorten headings and use clear CTAs to improve readability and scannability.
Shorten headings and use clear CTAs to improve readability and scannability.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
Premium photography and curved layouts create a visually engaging and luxurious feel.
Premium photography and curved layouts create a visually engaging and luxurious feel.
Premium photography and curved layouts create a visually engaging and luxurious feel.
xmark
xmark
What you can improve
Excessive white/negative space squeezes some content too tightly in sections.
Excessive white/negative space squeezes some content too tightly in sections.
Excessive white/negative space squeezes some content too tightly in sections.
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Quick insight
Introduce subtle accents or patterns to balance empty areas and maintain visual richness.
Introduce subtle accents or patterns to balance empty areas and maintain visual richness.
Introduce subtle accents or patterns to balance empty areas and maintain visual richness.
Great
Keep it up!
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
82
82
82
/100
/100
/100
check
check
What you nailed
Curved shapes introduce dynamic flow uncommon in hotel websites.
Curved shapes introduce dynamic flow uncommon in hotel websites.
Curved shapes introduce dynamic flow uncommon in hotel websites.
xmark
xmark
What you can improve
Some design elements feel overly ornamental and could distract from action items.
Some design elements feel overly ornamental and could distract from action items.
Some design elements feel overly ornamental and could distract from action items.
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Quick insight
Balance decorative flair with functional clarity to maintain focus on conversion.
Balance decorative flair with functional clarity to maintain focus on conversion.
Balance decorative flair with functional clarity to maintain focus on conversion.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Simplify Navigation
Group related menu links into dropdowns to reduce cognitive load and streamline user navigation.
Important
Moderate fix
Enhance Booking CTA
Add a prominent date picker and a 'Check Availability' button above the fold to facilitate immediate booking.
Important
Easy fix
Simplify Navigation
Group related menu links into dropdowns to reduce cognitive load and streamline user navigation.
Important
Moderate fix
Enhance Booking CTA
Add a prominent date picker and a 'Check Availability' button above the fold to facilitate immediate booking.
Suggestion
Easy fix
Implement Testimonials
Incorporate guest reviews or rating badges in key sections to build trust through social proof.
Suggestion
Moderate fix
Optimize Mobile CTAs
Increase mobile button sizes and contrast to improve tap targets and visibility on small screens.
Suggestion
Easy fix
Implement Testimonials
Incorporate guest reviews or rating badges in key sections to build trust through social proof.
Suggestion
Moderate fix
Optimize Mobile CTAs
Increase mobile button sizes and contrast to improve tap targets and visibility on small screens.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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