Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B+

Conversion Qualification*

#

21

Website Rank

Homepage of The Hermitage Hotel, Nashville’s historic luxury property showcasing hero imagery, room and suite offerings, dining, boutique shopping, events, local experiences, and heritage content with calls-to-action and rich visuals.

B+

Conversion Qualification*

#

21

Website Rank

B+

Conversion Qualification*

Homepage of The Hermitage Hotel, Nashville’s historic luxury property showcasing hero imagery, room and suite offerings, dining, boutique shopping, events, local experiences, and heritage content with calls-to-action and rich visuals.

#

21

Website Rank

Homepage of The Hermitage Hotel, Nashville’s historic luxury property showcasing hero imagery, room and suite offerings, dining, boutique shopping, events, local experiences, and heritage content with calls-to-action and rich visuals.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Striking hero image gives immediate sense of luxury and location.

Striking hero image gives immediate sense of luxury and location.

Striking hero image gives immediate sense of luxury and location.

circle-check

circle-check

Consistent typography and color palette reinforce brand identity.

Consistent typography and color palette reinforce brand identity.

Consistent typography and color palette reinforce brand identity.

circle-check

circle-check

High-quality photography showcases rooms and amenities effectively.

High-quality photography showcases rooms and amenities effectively.

High-quality photography showcases rooms and amenities effectively.

circle-check

circle-check

Clear section hierarchy guides users through offerings.

Clear section hierarchy guides users through offerings.

Clear section hierarchy guides users through offerings.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menu is overcrowded with many links.

Navigation menu is overcrowded with many links.

Navigation menu is overcrowded with many links.

circle-exclamation

circle-exclamation

Lack of visible date picker for booking above the fold.

Lack of visible date picker for booking above the fold.

Lack of visible date picker for booking above the fold.

circle-exclamation

circle-exclamation

Some CTAs blend into background reducing prominence.

Some CTAs blend into background reducing prominence.

Some CTAs blend into background reducing prominence.

circle-exclamation

circle-exclamation

Page length may overwhelm users without quick jump links.

Page length may overwhelm users without quick jump links.

Page length may overwhelm users without quick jump links.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts across breakpoints but complex carousels and small text may hamper mobile readability.

Layout adapts across breakpoints but complex carousels and small text may hamper mobile readability.

check

check

Responsive images and flexible grids maintain design integrity on various devices.

Responsive images and flexible grids maintain design integrity on various devices.

xmark

xmark

Navigation and CTAs shrink extensively on mobile, challenging tap accuracy.

Navigation and CTAs shrink extensively on mobile, challenging tap accuracy.

lightbulb

lightbulb

Implement sticky quick links and optimize text size for touch-friendliness on smaller screens.

Implement sticky quick links and optimize text size for touch-friendliness on smaller screens.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts across breakpoints but complex carousels and small text may hamper mobile readability.

check

Responsive images and flexible grids maintain design integrity on various devices.

xmark

Navigation and CTAs shrink extensively on mobile, challenging tap accuracy.

lightbulb

Implement sticky quick links and optimize text size for touch-friendliness on smaller screens.

Good

Good

Solid start

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Social proof and scarcity cues are minimal, relying mainly on brand heritage to inspire booking.

Social proof and scarcity cues are minimal, relying mainly on brand heritage to inspire booking.

check

check

Heritage storytelling builds emotional connection and brand prestige.

Heritage storytelling builds emotional connection and brand prestige.

xmark

xmark

Absence of real-time availability or limited-time offer messaging reduces urgency.

Absence of real-time availability or limited-time offer messaging reduces urgency.

lightbulb

lightbulb

Introduce testimonial snippets and time-bound offers to leverage social proof and scarcity.

Introduce testimonial snippets and time-bound offers to leverage social proof and scarcity.

Good

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Social proof and scarcity cues are minimal, relying mainly on brand heritage to inspire booking.

check

Heritage storytelling builds emotional connection and brand prestige.

xmark

Absence of real-time availability or limited-time offer messaging reduces urgency.

lightbulb

Introduce testimonial snippets and time-bound offers to leverage social proof and scarcity.

Great

Great

Keep it up!

Keep it up!

sparkles

Originality & Creativity

82

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Unique curved section dividers and heritage storytelling add creative differentiation.

Unique curved section dividers and heritage storytelling add creative differentiation.

check

check

Curved shapes introduce dynamic flow uncommon in hotel websites.

Curved shapes introduce dynamic flow uncommon in hotel websites.

xmark

xmark

Some design elements feel overly ornamental and could distract from action items.

Some design elements feel overly ornamental and could distract from action items.

lightbulb

lightbulb

Balance decorative flair with functional clarity to maintain focus on conversion.

Balance decorative flair with functional clarity to maintain focus on conversion.

Great

Keep it up!

sparkles

Originality & Creativity

82

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Unique curved section dividers and heritage storytelling add creative differentiation.

check

Curved shapes introduce dynamic flow uncommon in hotel websites.

xmark

Some design elements feel overly ornamental and could distract from action items.

lightbulb

Balance decorative flair with functional clarity to maintain focus on conversion.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Content-rich layout informs visitors but requires streamlined navigation for efficient exploration.

Content-rich layout informs visitors but requires streamlined navigation for efficient exploration.

check

check

Logical section sequence aligns with visitor interests from rooms to experiences.

Logical section sequence aligns with visitor interests from rooms to experiences.

xmark

xmark

Too many discrete menu items increase cognitive load under Hick’s Law.

Too many discrete menu items increase cognitive load under Hick’s Law.

lightbulb

lightbulb

Consolidate similar menu entries to simplify choices and improve decision speed.

Consolidate similar menu entries to simplify choices and improve decision speed.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Content-rich layout informs visitors but requires streamlined navigation for efficient exploration.

check

Logical section sequence aligns with visitor interests from rooms to experiences.

xmark

Too many discrete menu items increase cognitive load under Hick’s Law.

lightbulb

Consolidate similar menu entries to simplify choices and improve decision speed.

Good

Good

Solid start

Solid start

UX Writing

78

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy conveys brand history and offerings with elegance, though some headers are lengthy.

Copy conveys brand history and offerings with elegance, though some headers are lengthy.

check

check

Historical anecdotes engage readers and reinforce hotel’s legacy.

Historical anecdotes engage readers and reinforce hotel’s legacy.

xmark

xmark

Multi-line headers are verbose and may confuse skimmers.

Multi-line headers are verbose and may confuse skimmers.

lightbulb

lightbulb

Shorten headings and use clear CTAs to improve readability and scannability.

Shorten headings and use clear CTAs to improve readability and scannability.

Good

Solid start

UX Writing

78

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy conveys brand history and offerings with elegance, though some headers are lengthy.

check

Historical anecdotes engage readers and reinforce hotel’s legacy.

xmark

Multi-line headers are verbose and may confuse skimmers.

lightbulb

Shorten headings and use clear CTAs to improve readability and scannability.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant layout with cohesive color scheme and premium imagery establishing a refined brand experience.

Elegant layout with cohesive color scheme and premium imagery establishing a refined brand experience.

check

check

Premium photography and curved layouts create a visually engaging and luxurious feel.

Premium photography and curved layouts create a visually engaging and luxurious feel.

xmark

xmark

Excessive white/negative space squeezes some content too tightly in sections.

Excessive white/negative space squeezes some content too tightly in sections.

lightbulb

lightbulb

Introduce subtle accents or patterns to balance empty areas and maintain visual richness.

Introduce subtle accents or patterns to balance empty areas and maintain visual richness.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Elegant layout with cohesive color scheme and premium imagery establishing a refined brand experience.

check

Premium photography and curved layouts create a visually engaging and luxurious feel.

xmark

Excessive white/negative space squeezes some content too tightly in sections.

lightbulb

Introduce subtle accents or patterns to balance empty areas and maintain visual richness.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Group related menu links into dropdowns to reduce cognitive load and streamline user navigation.

Group related menu links into dropdowns to reduce cognitive load and streamline user navigation.

Important

Moderate fix

Enhance Booking CTA

Enhance Booking CTA

Enhance Booking CTA

Add a prominent date picker and a 'Check Availability' button above the fold to facilitate immediate booking.

Add a prominent date picker and a 'Check Availability' button above the fold to facilitate immediate booking.

Suggestion

Easy fix

Implement Testimonials

Implement Testimonials

Implement Testimonials

Incorporate guest reviews or rating badges in key sections to build trust through social proof.

Incorporate guest reviews or rating badges in key sections to build trust through social proof.

Suggestion

Moderate fix

Optimize Mobile CTAs

Optimize Mobile CTAs

Optimize Mobile CTAs

Increase mobile button sizes and contrast to improve tap targets and visibility on small screens.

Increase mobile button sizes and contrast to improve tap targets and visibility on small screens.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025