Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
24
Website Rank
Large hero imagery. Segmented content highlights rooms and dining. Visually rich scrolling layout with clear calls to action.
B+
Conversion Qualification*
#
24
Website Rank
B+
Conversion Qualification*
Large hero imagery. Segmented content highlights rooms and dining. Visually rich scrolling layout with clear calls to action.
#
24
Website Rank
Large hero imagery. Segmented content highlights rooms and dining. Visually rich scrolling layout with clear calls to action.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
78
78
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Engaging hero image draws users in
Engaging hero image draws users in
Engaging hero image draws users in
circle-check
circle-check
Clean typography balances elegance and readability
Clean typography balances elegance and readability
Clean typography balances elegance and readability
circle-check
circle-check
Distinct sections help users navigate offerings
Distinct sections help users navigate offerings
Distinct sections help users navigate offerings
circle-check
circle-check
Strong visual hierarchy highlights key CTAs
Strong visual hierarchy highlights key CTAs
Strong visual hierarchy highlights key CTAs
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu feels overwhelming with many links
Navigation menu feels overwhelming with many links
Navigation menu feels overwhelming with many links
circle-exclamation
circle-exclamation
Lack of clear pricing details up front
Lack of clear pricing details up front
Lack of clear pricing details up front
circle-exclamation
circle-exclamation
No visible social proof like reviews or testimonials
No visible social proof like reviews or testimonials
No visible social proof like reviews or testimonials
circle-exclamation
circle-exclamation
Dense footer could distract from main content
Dense footer could distract from main content
Dense footer could distract from main content
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts cleanly to various screen sizes but menu dense
Layout adapts cleanly to various screen sizes but menu dense
check
check
Content rearranges effectively on smaller viewports
Content rearranges effectively on smaller viewports
xmark
xmark
Mobile navigation still shows too many options
Mobile navigation still shows too many options
lightbulb
lightbulb
Simplify menu items in mobile view for clarity
Simplify menu items in mobile view for clarity
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts cleanly to various screen sizes but menu dense
check
Content rearranges effectively on smaller viewports
xmark
Mobile navigation still shows too many options
lightbulb
Simplify menu items in mobile view for clarity
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Present offerings clearly but limited social proof or scarcity tactics
Present offerings clearly but limited social proof or scarcity tactics
check
check
Offers and packages are described in context
Offers and packages are described in context
xmark
xmark
No visible countdown or limited availability indicators
No visible countdown or limited availability indicators
lightbulb
lightbulb
Add real time scarcity cues to drive urgency
Add real time scarcity cues to drive urgency
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Present offerings clearly but limited social proof or scarcity tactics
check
Offers and packages are described in context
xmark
No visible countdown or limited availability indicators
lightbulb
Add real time scarcity cues to drive urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique color motif ties historical theme but layout conventional
Unique color motif ties historical theme but layout conventional
check
check
Yellow accent adds distinct brand personality
Yellow accent adds distinct brand personality
xmark
xmark
Section layouts resemble common hospitality templates
Section layouts resemble common hospitality templates
lightbulb
lightbulb
Incorporate interactive elements to stand out
Incorporate interactive elements to stand out
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique color motif ties historical theme but layout conventional
check
Yellow accent adds distinct brand personality
xmark
Section layouts resemble common hospitality templates
lightbulb
Incorporate interactive elements to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Scrolling flow guides users well yet choice overload may occur
Scrolling flow guides users well yet choice overload may occur
check
check
Clear section breaks improve content digestibility
Clear section breaks improve content digestibility
xmark
xmark
Multiple CTAs compete for attention on each screen
Multiple CTAs compete for attention on each screen
lightbulb
lightbulb
Prioritize primary CTA and minimize secondary buttons
Prioritize primary CTA and minimize secondary buttons
Good
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Scrolling flow guides users well yet choice overload may occur
check
Clear section breaks improve content digestibility
xmark
Multiple CTAs compete for attention on each screen
lightbulb
Prioritize primary CTA and minimize secondary buttons
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Tone evokes luxury but lacks actionable urgency in CTAs
Tone evokes luxury but lacks actionable urgency in CTAs
check
check
Copy conveys brand heritage and charm
Copy conveys brand heritage and charm
xmark
xmark
CTA labels generic lacking persuasive language
CTA labels generic lacking persuasive language
lightbulb
lightbulb
Use benefit driven verbs to boost CTA engagement
Use benefit driven verbs to boost CTA engagement
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Tone evokes luxury but lacks actionable urgency in CTAs
check
Copy conveys brand heritage and charm
xmark
CTA labels generic lacking persuasive language
lightbulb
Use benefit driven verbs to boost CTA engagement
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant design with cohesive palette and polished visuals
Elegant design with cohesive palette and polished visuals
check
check
High quality photography enhances premium feel
High quality photography enhances premium feel
xmark
xmark
Overuse of similar tones can feel monotonous
Overuse of similar tones can feel monotonous
lightbulb
lightbulb
Introduce contrasting accent color to improve focus
Introduce contrasting accent color to improve focus
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant design with cohesive palette and polished visuals
check
High quality photography enhances premium feel
xmark
Overuse of similar tones can feel monotonous
lightbulb
Introduce contrasting accent color to improve focus
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Simplify Mobile Menu
Simplify Mobile Menu
Simplify Mobile Menu
Reduce visible menu items in mobile navigation to improve usability and reduce decision fatigue
Reduce visible menu items in mobile navigation to improve usability and reduce decision fatigue
Important
Moderate fix
Highlight Real Scarcity
Highlight Real Scarcity
Highlight Real Scarcity
Add limited time offers or countdown timers to create urgency and boost conversions
Add limited time offers or countdown timers to create urgency and boost conversions
Suggestion
Easy fix
Refine CTALanguage
Refine CTALanguage
Refine CTALanguage
Use more action oriented CTAs with benefits like Book Now To Save or Experience Elegance Today
Use more action oriented CTAs with benefits like Book Now To Save or Experience Elegance Today
Suggestion
Moderate fix
Introduce Testimonials
Introduce Testimonials
Introduce Testimonials
Display guest reviews or ratings to reinforce trust and social proof on key pages
Display guest reviews or ratings to reinforce trust and social proof on key pages
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025