Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
21
Website Rank
Homepage of The Hermitage Hotel, Nashville’s historic luxury property showcasing hero imagery, room and suite offerings, dining, boutique shopping, events, local experiences, and heritage content with calls-to-action and rich visuals.
B+
Conversion Qualification*
#
21
Website Rank
B+
Conversion Qualification*
Homepage of The Hermitage Hotel, Nashville’s historic luxury property showcasing hero imagery, room and suite offerings, dining, boutique shopping, events, local experiences, and heritage content with calls-to-action and rich visuals.
#
21
Website Rank
Homepage of The Hermitage Hotel, Nashville’s historic luxury property showcasing hero imagery, room and suite offerings, dining, boutique shopping, events, local experiences, and heritage content with calls-to-action and rich visuals.
75
75
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
82
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
78
78
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
82
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking hero image gives immediate sense of luxury and location.
Striking hero image gives immediate sense of luxury and location.
Striking hero image gives immediate sense of luxury and location.
circle-check
circle-check
Consistent typography and color palette reinforce brand identity.
Consistent typography and color palette reinforce brand identity.
Consistent typography and color palette reinforce brand identity.
circle-check
circle-check
High-quality photography showcases rooms and amenities effectively.
High-quality photography showcases rooms and amenities effectively.
High-quality photography showcases rooms and amenities effectively.
circle-check
circle-check
Clear section hierarchy guides users through offerings.
Clear section hierarchy guides users through offerings.
Clear section hierarchy guides users through offerings.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overcrowded with many links.
Navigation menu is overcrowded with many links.
Navigation menu is overcrowded with many links.
circle-exclamation
circle-exclamation
Lack of visible date picker for booking above the fold.
Lack of visible date picker for booking above the fold.
Lack of visible date picker for booking above the fold.
circle-exclamation
circle-exclamation
Some CTAs blend into background reducing prominence.
Some CTAs blend into background reducing prominence.
Some CTAs blend into background reducing prominence.
circle-exclamation
circle-exclamation
Page length may overwhelm users without quick jump links.
Page length may overwhelm users without quick jump links.
Page length may overwhelm users without quick jump links.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts across breakpoints but complex carousels and small text may hamper mobile readability.
Layout adapts across breakpoints but complex carousels and small text may hamper mobile readability.
check
check
Responsive images and flexible grids maintain design integrity on various devices.
Responsive images and flexible grids maintain design integrity on various devices.
xmark
xmark
Navigation and CTAs shrink extensively on mobile, challenging tap accuracy.
Navigation and CTAs shrink extensively on mobile, challenging tap accuracy.
lightbulb
lightbulb
Implement sticky quick links and optimize text size for touch-friendliness on smaller screens.
Implement sticky quick links and optimize text size for touch-friendliness on smaller screens.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts across breakpoints but complex carousels and small text may hamper mobile readability.
check
Responsive images and flexible grids maintain design integrity on various devices.
xmark
Navigation and CTAs shrink extensively on mobile, challenging tap accuracy.
lightbulb
Implement sticky quick links and optimize text size for touch-friendliness on smaller screens.
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Social proof and scarcity cues are minimal, relying mainly on brand heritage to inspire booking.
Social proof and scarcity cues are minimal, relying mainly on brand heritage to inspire booking.
check
check
Heritage storytelling builds emotional connection and brand prestige.
Heritage storytelling builds emotional connection and brand prestige.
xmark
xmark
Absence of real-time availability or limited-time offer messaging reduces urgency.
Absence of real-time availability or limited-time offer messaging reduces urgency.
lightbulb
lightbulb
Introduce testimonial snippets and time-bound offers to leverage social proof and scarcity.
Introduce testimonial snippets and time-bound offers to leverage social proof and scarcity.
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Social proof and scarcity cues are minimal, relying mainly on brand heritage to inspire booking.
check
Heritage storytelling builds emotional connection and brand prestige.
xmark
Absence of real-time availability or limited-time offer messaging reduces urgency.
lightbulb
Introduce testimonial snippets and time-bound offers to leverage social proof and scarcity.
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
82
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique curved section dividers and heritage storytelling add creative differentiation.
Unique curved section dividers and heritage storytelling add creative differentiation.
check
check
Curved shapes introduce dynamic flow uncommon in hotel websites.
Curved shapes introduce dynamic flow uncommon in hotel websites.
xmark
xmark
Some design elements feel overly ornamental and could distract from action items.
Some design elements feel overly ornamental and could distract from action items.
lightbulb
lightbulb
Balance decorative flair with functional clarity to maintain focus on conversion.
Balance decorative flair with functional clarity to maintain focus on conversion.
Great
Keep it up!
sparkles
Originality & Creativity
82
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique curved section dividers and heritage storytelling add creative differentiation.
check
Curved shapes introduce dynamic flow uncommon in hotel websites.
xmark
Some design elements feel overly ornamental and could distract from action items.
lightbulb
Balance decorative flair with functional clarity to maintain focus on conversion.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Content-rich layout informs visitors but requires streamlined navigation for efficient exploration.
Content-rich layout informs visitors but requires streamlined navigation for efficient exploration.
check
check
Logical section sequence aligns with visitor interests from rooms to experiences.
Logical section sequence aligns with visitor interests from rooms to experiences.
xmark
xmark
Too many discrete menu items increase cognitive load under Hick’s Law.
Too many discrete menu items increase cognitive load under Hick’s Law.
lightbulb
lightbulb
Consolidate similar menu entries to simplify choices and improve decision speed.
Consolidate similar menu entries to simplify choices and improve decision speed.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Content-rich layout informs visitors but requires streamlined navigation for efficient exploration.
check
Logical section sequence aligns with visitor interests from rooms to experiences.
xmark
Too many discrete menu items increase cognitive load under Hick’s Law.
lightbulb
Consolidate similar menu entries to simplify choices and improve decision speed.
Good
Good
Solid start
Solid start
UX Writing
78
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy conveys brand history and offerings with elegance, though some headers are lengthy.
Copy conveys brand history and offerings with elegance, though some headers are lengthy.
check
check
Historical anecdotes engage readers and reinforce hotel’s legacy.
Historical anecdotes engage readers and reinforce hotel’s legacy.
xmark
xmark
Multi-line headers are verbose and may confuse skimmers.
Multi-line headers are verbose and may confuse skimmers.
lightbulb
lightbulb
Shorten headings and use clear CTAs to improve readability and scannability.
Shorten headings and use clear CTAs to improve readability and scannability.
Good
Solid start
UX Writing
78
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy conveys brand history and offerings with elegance, though some headers are lengthy.
check
Historical anecdotes engage readers and reinforce hotel’s legacy.
xmark
Multi-line headers are verbose and may confuse skimmers.
lightbulb
Shorten headings and use clear CTAs to improve readability and scannability.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant layout with cohesive color scheme and premium imagery establishing a refined brand experience.
Elegant layout with cohesive color scheme and premium imagery establishing a refined brand experience.
check
check
Premium photography and curved layouts create a visually engaging and luxurious feel.
Premium photography and curved layouts create a visually engaging and luxurious feel.
xmark
xmark
Excessive white/negative space squeezes some content too tightly in sections.
Excessive white/negative space squeezes some content too tightly in sections.
lightbulb
lightbulb
Introduce subtle accents or patterns to balance empty areas and maintain visual richness.
Introduce subtle accents or patterns to balance empty areas and maintain visual richness.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant layout with cohesive color scheme and premium imagery establishing a refined brand experience.
check
Premium photography and curved layouts create a visually engaging and luxurious feel.
xmark
Excessive white/negative space squeezes some content too tightly in sections.
lightbulb
Introduce subtle accents or patterns to balance empty areas and maintain visual richness.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Group related menu links into dropdowns to reduce cognitive load and streamline user navigation.
Group related menu links into dropdowns to reduce cognitive load and streamline user navigation.
Important
Moderate fix
Enhance Booking CTA
Enhance Booking CTA
Enhance Booking CTA
Add a prominent date picker and a 'Check Availability' button above the fold to facilitate immediate booking.
Add a prominent date picker and a 'Check Availability' button above the fold to facilitate immediate booking.
Suggestion
Easy fix
Implement Testimonials
Implement Testimonials
Implement Testimonials
Incorporate guest reviews or rating badges in key sections to build trust through social proof.
Incorporate guest reviews or rating badges in key sections to build trust through social proof.
Suggestion
Moderate fix
Optimize Mobile CTAs
Optimize Mobile CTAs
Optimize Mobile CTAs
Increase mobile button sizes and contrast to improve tap targets and visibility on small screens.
Increase mobile button sizes and contrast to improve tap targets and visibility on small screens.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025