Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
61
Website Rank
The Jefferson DC landing page features a dark elegant hero with video background and scroll prompt; succinct heritage copy; testimonials slider; rooms carousel; culinary and offers sections; social feed and signup.
B
Conversion Qualification*
#
61
Website Rank
B
Conversion Qualification*
The Jefferson DC landing page features a dark elegant hero with video background and scroll prompt; succinct heritage copy; testimonials slider; rooms carousel; culinary and offers sections; social feed and signup.
#
61
Website Rank
The Jefferson DC landing page features a dark elegant hero with video background and scroll prompt; succinct heritage copy; testimonials slider; rooms carousel; culinary and offers sections; social feed and signup.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Elegant typography reinforces brand luxury.
Elegant typography reinforces brand luxury.
Elegant typography reinforces brand luxury.
circle-check
circle-check
High quality imagery throughout pages.
High quality imagery throughout pages.
High quality imagery throughout pages.
circle-check
circle-check
Clear section hierarchy guides exploration.
Clear section hierarchy guides exploration.
Clear section hierarchy guides exploration.
circle-check
circle-check
Effective use of white space and contrast.
Effective use of white space and contrast.
Effective use of white space and contrast.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Missing visible map limits location context.
Missing visible map limits location context.
Missing visible map limits location context.
circle-exclamation
circle-exclamation
No pricing details above fold reduces clarity.
No pricing details above fold reduces clarity.
No pricing details above fold reduces clarity.
circle-exclamation
circle-exclamation
Some CTA labels are ambiguous.
Some CTA labels are ambiguous.
Some CTA labels are ambiguous.
circle-exclamation
circle-exclamation
Accessibility features are not apparent.
Accessibility features are not apparent.
Accessibility features are not apparent.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Consistent layout across devices with minor mobile spacing issues.
Consistent layout across devices with minor mobile spacing issues.
check
check
Responsive images and layout adjust seamlessly.
Responsive images and layout adjust seamlessly.
xmark
xmark
Mobile hero text appears cramped at narrow widths.
Mobile hero text appears cramped at narrow widths.
lightbulb
lightbulb
Increase mobile typography spacing for readability.
Increase mobile typography spacing for readability.
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Consistent layout across devices with minor mobile spacing issues.
check
Responsive images and layout adjust seamlessly.
xmark
Mobile hero text appears cramped at narrow widths.
lightbulb
Increase mobile typography spacing for readability.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Good social proof but scarcity urgency elements are missing.
Good social proof but scarcity urgency elements are missing.
check
check
Testimonials build visitor trust well.
Testimonials build visitor trust well.
xmark
xmark
No countdowns or limited offers to drive action.
No countdowns or limited offers to drive action.
lightbulb
lightbulb
Implement limited time offer timers to create urgency.
Implement limited time offer timers to create urgency.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Good social proof but scarcity urgency elements are missing.
check
Testimonials build visitor trust well.
xmark
No countdowns or limited offers to drive action.
lightbulb
Implement limited time offer timers to create urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Stylish design but follows standard luxury hotel patterns.
Stylish design but follows standard luxury hotel patterns.
check
check
Subtle animations add sophistication.
Subtle animations add sophistication.
xmark
xmark
Overall layout feels template based.
Overall layout feels template based.
lightbulb
lightbulb
Introduce unique interactive elements for differentiation.
Introduce unique interactive elements for differentiation.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Stylish design but follows standard luxury hotel patterns.
check
Subtle animations add sophistication.
xmark
Overall layout feels template based.
lightbulb
Introduce unique interactive elements for differentiation.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear linear content flow but lacks booking tools and location map.
Clear linear content flow but lacks booking tools and location map.
check
check
Hero arrow prompt encourages scrolling.
Hero arrow prompt encourages scrolling.
xmark
xmark
No booking widget above fold hinders conversions.
No booking widget above fold hinders conversions.
lightbulb
lightbulb
Add booking datepicker above fold to streamline process.
Add booking datepicker above fold to streamline process.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear linear content flow but lacks booking tools and location map.
check
Hero arrow prompt encourages scrolling.
xmark
No booking widget above fold hinders conversions.
lightbulb
Add booking datepicker above fold to streamline process.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy evokes brand story but some CTAs lack specificity.
Copy evokes brand story but some CTAs lack specificity.
check
check
Headings tell a cohesive narrative.
Headings tell a cohesive narrative.
xmark
xmark
Generic CTAs like See All lack context.
Generic CTAs like See All lack context.
lightbulb
lightbulb
Use action focused CTA text such as Book Room Now.
Use action focused CTA text such as Book Room Now.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy evokes brand story but some CTAs lack specificity.
check
Headings tell a cohesive narrative.
xmark
Generic CTAs like See All lack context.
lightbulb
Use action focused CTA text such as Book Room Now.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant design with high end feel and ample white space.
Elegant design with high end feel and ample white space.
check
check
High quality imagery strengthens brand perception.
High quality imagery strengthens brand perception.
xmark
xmark
Low contrast in some buttons affects legibility.
Low contrast in some buttons affects legibility.
lightbulb
lightbulb
Adjust color contrast to meet WCAG guidelines.
Adjust color contrast to meet WCAG guidelines.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant design with high end feel and ample white space.
check
High quality imagery strengthens brand perception.
xmark
Low contrast in some buttons affects legibility.
lightbulb
Adjust color contrast to meet WCAG guidelines.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Booking Widget
Add Booking Widget
Add Booking Widget
Embed a date and room picker above the fold to reduce friction and increase bookings.
Embed a date and room picker above the fold to reduce friction and increase bookings.
Suggestion
Easy fix
Improve CTA Labels
Improve CTA Labels
Improve CTA Labels
Replace generic CTAs with descriptive actions to clarify user intent and boost click rates.
Replace generic CTAs with descriptive actions to clarify user intent and boost click rates.
Important
Moderate fix
Introduce Urgency
Introduce Urgency
Introduce Urgency
Add limited time offers with countdown timers to leverage scarcity and increase conversions.
Add limited time offers with countdown timers to leverage scarcity and increase conversions.
Suggestion
Easy fix
Enhance Mobile Spacing
Enhance Mobile Spacing
Enhance Mobile Spacing
Refine mobile typography and spacing on hero and content sections for better readability.
Refine mobile typography and spacing on hero and content sections for better readability.
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025