The Jefferson, DC
The Jefferson, DC
The Jefferson, DC
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
The Jefferson, DC
The Jefferson, DC
The Jefferson, DC
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
71
71
out of 183 websites
out of 183 websites
74
74
74
/100
/100
/100
You ranked
out of 183 websites
71
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Content reflows well from desktop to mobile views.
Content reflows well from desktop to mobile views.
Content reflows well from desktop to mobile views.
xmark
xmark
What you can improve
CTA buttons shrink too much on smaller screens.
CTA buttons shrink too much on smaller screens.
CTA buttons shrink too much on smaller screens.
lightbulb
lightbulb
Quick insight
Ensure touch targets remain large enough on mobile.
Ensure touch targets remain large enough on mobile.
Ensure touch targets remain large enough on mobile.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Testimonials showcase guest satisfaction effectively.
Testimonials showcase guest satisfaction effectively.
Testimonials showcase guest satisfaction effectively.
xmark
xmark
What you can improve
No limited-time deal indicators to prompt booking.
No limited-time deal indicators to prompt booking.
No limited-time deal indicators to prompt booking.
lightbulb
lightbulb
Quick insight
Add countdown timers for special offers to drive action.
Add countdown timers for special offers to drive action.
Add countdown timers for special offers to drive action.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Sections follow a logical flow from hero to footer.
Sections follow a logical flow from hero to footer.
Sections follow a logical flow from hero to footer.
xmark
xmark
What you can improve
Excessive navigation links may overwhelm users.
Excessive navigation links may overwhelm users.
Excessive navigation links may overwhelm users.
lightbulb
lightbulb
Quick insight
Add a sticky booking bar to streamline reservation.
Add a sticky booking bar to streamline reservation.
Add a sticky booking bar to streamline reservation.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Headings clearly describe each section’s purpose.
Headings clearly describe each section’s purpose.
Headings clearly describe each section’s purpose.
xmark
xmark
What you can improve
Calls to action lack persuasive language.
Calls to action lack persuasive language.
Calls to action lack persuasive language.
lightbulb
lightbulb
Quick insight
Incorporate action-oriented text like 'Book Your Stay'.
Incorporate action-oriented text like 'Book Your Stay'.
Incorporate action-oriented text like 'Book Your Stay'.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
The full-screen hero video and refined typography shine.
The full-screen hero video and refined typography shine.
The full-screen hero video and refined typography shine.
xmark
xmark
What you can improve
Grey placeholders for room images feel unfinished.
Grey placeholders for room images feel unfinished.
Grey placeholders for room images feel unfinished.
lightbulb
lightbulb
Quick insight
Integrate real room photography to enhance visual appeal.
Integrate real room photography to enhance visual appeal.
Integrate real room photography to enhance visual appeal.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Hero video creates an immersive first impression.
Hero video creates an immersive first impression.
Hero video creates an immersive first impression.
xmark
xmark
What you can improve
Design feels similar to other boutique hotel sites.
Design feels similar to other boutique hotel sites.
Design feels similar to other boutique hotel sites.
lightbulb
lightbulb
Quick insight
Experiment with interactive floorplan or 360° tours.
Experiment with interactive floorplan or 360° tours.
Experiment with interactive floorplan or 360° tours.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Add Booking Widget
Introduce a date and room picker prominently in the hero area to reduce clicks.
Suggestion
Easy fix
Display Real Room Photos
Replace grey placeholders with high-quality room images for better engagement.
Important
Moderate fix
Add Booking Widget
Introduce a date and room picker prominently in the hero area to reduce clicks.
Suggestion
Easy fix
Display Real Room Photos
Replace grey placeholders with high-quality room images for better engagement.
Suggestion
Easy fix
Implement Scarcity Timers
Add countdowns or limited availability indicators on special offers to create urgency.
Suggestion
Moderate fix
Embed Interactive Map
Include a map or directions section to help users plan arrival and boost conversions.
Suggestion
Easy fix
Implement Scarcity Timers
Add countdowns or limited availability indicators on special offers to create urgency.
Suggestion
Moderate fix
Embed Interactive Map
Include a map or directions section to help users plan arrival and boost conversions.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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