The Langham Hotel Chicago
The Langham Hotel Chicago
The Langham Hotel Chicago
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
The Langham Hotel Chicago
The Langham Hotel Chicago
The Langham Hotel Chicago
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
63
63
out of 183 websites
out of 183 websites
74.5
74.5
74.5
/100
/100
/100
You ranked
out of 183 websites
63
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Hamburger menu and collapsed grid work well on mobile.
Hamburger menu and collapsed grid work well on mobile.
Hamburger menu and collapsed grid work well on mobile.
xmark
xmark
What you can improve
Image cards shrink too much on smaller screens.
Image cards shrink too much on smaller screens.
Image cards shrink too much on smaller screens.
lightbulb
lightbulb
Quick insight
Adjust responsive breakpoints to preserve image clarity.
Adjust responsive breakpoints to preserve image clarity.
Adjust responsive breakpoints to preserve image clarity.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
65
65
65
/100
/100
/100
check
check
What you nailed
Promotion blocks showcase timely deals.
Promotion blocks showcase timely deals.
Promotion blocks showcase timely deals.
xmark
xmark
What you can improve
No scarcity timers or guest reviews to build trust.
No scarcity timers or guest reviews to build trust.
No scarcity timers or guest reviews to build trust.
lightbulb
lightbulb
Quick insight
Add guest testimonials and countdown timers for urgency.
Add guest testimonials and countdown timers for urgency.
Add guest testimonials and countdown timers for urgency.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Logical content grouping reduces scanning time.
Logical content grouping reduces scanning time.
Logical content grouping reduces scanning time.
xmark
xmark
What you can improve
Excessive content sections can overwhelm first-time visitors.
Excessive content sections can overwhelm first-time visitors.
Excessive content sections can overwhelm first-time visitors.
lightbulb
lightbulb
Quick insight
Consolidate related offers to simplify choices.
Consolidate related offers to simplify choices.
Consolidate related offers to simplify choices.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Language reflects brand voice effectively.
Language reflects brand voice effectively.
Language reflects brand voice effectively.
xmark
xmark
What you can improve
Repetitive offers copy reduces impact.
Repetitive offers copy reduces impact.
Repetitive offers copy reduces impact.
lightbulb
lightbulb
Quick insight
Streamline headlines and copy for brevity and clarity.
Streamline headlines and copy for brevity and clarity.
Streamline headlines and copy for brevity and clarity.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
Typography and color palette evoke high-end elegance.
Typography and color palette evoke high-end elegance.
Typography and color palette evoke high-end elegance.
xmark
xmark
What you can improve
Grey image placeholders disrupt visual appeal.
Grey image placeholders disrupt visual appeal.
Grey image placeholders disrupt visual appeal.
lightbulb
lightbulb
Quick insight
Swap placeholders with curated lifestyle photos.
Swap placeholders with curated lifestyle photos.
Swap placeholders with curated lifestyle photos.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
Brand storytelling aligns with heritage and locale.
Brand storytelling aligns with heritage and locale.
Brand storytelling aligns with heritage and locale.
xmark
xmark
What you can improve
Layouts feel generic compared to competitors.
Layouts feel generic compared to competitors.
Layouts feel generic compared to competitors.
lightbulb
lightbulb
Quick insight
Integrate interactive local map feature for uniqueness.
Integrate interactive local map feature for uniqueness.
Integrate interactive local map feature for uniqueness.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Incorporate Social Proof
Add guest reviews and testimonials to build credibility and trust for prospective bookers.
Important
Moderate fix
Optimize Image Assets
Use optimized, real images instead of placeholders to enhance emotional connection.
Important
Easy fix
Incorporate Social Proof
Add guest reviews and testimonials to build credibility and trust for prospective bookers.
Important
Moderate fix
Optimize Image Assets
Use optimized, real images instead of placeholders to enhance emotional connection.
Suggestion
Easy fix
Simplify CTAs
Reduce the number of visible CTAs above the fold to minimize choice overload.
Suggestion
Moderate fix
Emphasize Scarcity
Implement countdown timers on offers to leverage scarcity and encourage faster bookings.
Suggestion
Easy fix
Simplify CTAs
Reduce the number of visible CTAs above the fold to minimize choice overload.
Suggestion
Moderate fix
Emphasize Scarcity
Implement countdown timers on offers to leverage scarcity and encourage faster bookings.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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