Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
63
Website Rank
Luxurious Chicago hotel landing page with rich content, minimalist design, but can feel text-heavy and overwhelming with many CTAs.
B
Conversion Qualification*
#
63
Website Rank
B
Conversion Qualification*
Luxurious Chicago hotel landing page with rich content, minimalist design, but can feel text-heavy and overwhelming with many CTAs.
#
63
Website Rank
Luxurious Chicago hotel landing page with rich content, minimalist design, but can feel text-heavy and overwhelming with many CTAs.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Consistent and elegant typography aligns with luxury branding.
Consistent and elegant typography aligns with luxury branding.
Consistent and elegant typography aligns with luxury branding.
circle-check
circle-check
Whitespace and layout guide the eye through content sections.
Whitespace and layout guide the eye through content sections.
Whitespace and layout guide the eye through content sections.
circle-check
circle-check
Multiple CTAs ensure users can book or learn more easily.
Multiple CTAs ensure users can book or learn more easily.
Multiple CTAs ensure users can book or learn more easily.
circle-check
circle-check
Hero image showcases prime Chicago riverfront location.
Hero image showcases prime Chicago riverfront location.
Hero image showcases prime Chicago riverfront location.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Too many CTAs create decision fatigue.
Too many CTAs create decision fatigue.
Too many CTAs create decision fatigue.
circle-exclamation
circle-exclamation
Placeholder images break immersion in experience.
Placeholder images break immersion in experience.
Placeholder images break immersion in experience.
circle-exclamation
circle-exclamation
Text-heavy sections may overwhelm users quickly.
Text-heavy sections may overwhelm users quickly.
Text-heavy sections may overwhelm users quickly.
circle-exclamation
circle-exclamation
Lacks social proof such as guest reviews or testimonials.
Lacks social proof such as guest reviews or testimonials.
Lacks social proof such as guest reviews or testimonials.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Page adapts across devices, with intuitive mobile nav, but image scaling could be improved.
Page adapts across devices, with intuitive mobile nav, but image scaling could be improved.
check
check
Hamburger menu and collapsed grid work well on mobile.
Hamburger menu and collapsed grid work well on mobile.
xmark
xmark
Image cards shrink too much on smaller screens.
Image cards shrink too much on smaller screens.
lightbulb
lightbulb
Adjust responsive breakpoints to preserve image clarity.
Adjust responsive breakpoints to preserve image clarity.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Page adapts across devices, with intuitive mobile nav, but image scaling could be improved.
check
Hamburger menu and collapsed grid work well on mobile.
xmark
Image cards shrink too much on smaller screens.
lightbulb
Adjust responsive breakpoints to preserve image clarity.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers clear rates and promotions but misses on social proof and urgency cues.
Offers clear rates and promotions but misses on social proof and urgency cues.
check
check
Promotion blocks showcase timely deals.
Promotion blocks showcase timely deals.
xmark
xmark
No scarcity timers or guest reviews to build trust.
No scarcity timers or guest reviews to build trust.
lightbulb
lightbulb
Add guest testimonials and countdown timers for urgency.
Add guest testimonials and countdown timers for urgency.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers clear rates and promotions but misses on social proof and urgency cues.
check
Promotion blocks showcase timely deals.
xmark
No scarcity timers or guest reviews to build trust.
lightbulb
Add guest testimonials and countdown timers for urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Meets standard luxury hotel conventions but lacks standout creative elements.
Meets standard luxury hotel conventions but lacks standout creative elements.
check
check
Brand storytelling aligns with heritage and locale.
Brand storytelling aligns with heritage and locale.
xmark
xmark
Layouts feel generic compared to competitors.
Layouts feel generic compared to competitors.
lightbulb
lightbulb
Integrate interactive local map feature for uniqueness.
Integrate interactive local map feature for uniqueness.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Meets standard luxury hotel conventions but lacks standout creative elements.
check
Brand storytelling aligns with heritage and locale.
xmark
Layouts feel generic compared to competitors.
lightbulb
Integrate interactive local map feature for uniqueness.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear section separation and CTAs support exploration, though content volume may slow decision-making.
Clear section separation and CTAs support exploration, though content volume may slow decision-making.
check
check
Logical content grouping reduces scanning time.
Logical content grouping reduces scanning time.
xmark
xmark
Excessive content sections can overwhelm first-time visitors.
Excessive content sections can overwhelm first-time visitors.
lightbulb
lightbulb
Consolidate related offers to simplify choices.
Consolidate related offers to simplify choices.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear section separation and CTAs support exploration, though content volume may slow decision-making.
check
Logical content grouping reduces scanning time.
xmark
Excessive content sections can overwhelm first-time visitors.
lightbulb
Consolidate related offers to simplify choices.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Descriptive, evocative copy fits luxury tone but sometimes verbose and repetitive.
Descriptive, evocative copy fits luxury tone but sometimes verbose and repetitive.
check
check
Language reflects brand voice effectively.
Language reflects brand voice effectively.
xmark
xmark
Repetitive offers copy reduces impact.
Repetitive offers copy reduces impact.
lightbulb
lightbulb
Streamline headlines and copy for brevity and clarity.
Streamline headlines and copy for brevity and clarity.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Descriptive, evocative copy fits luxury tone but sometimes verbose and repetitive.
check
Language reflects brand voice effectively.
xmark
Repetitive offers copy reduces impact.
lightbulb
Streamline headlines and copy for brevity and clarity.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Stylish, luxury-oriented aesthetic with balanced white space and refined fonts.
Stylish, luxury-oriented aesthetic with balanced white space and refined fonts.
check
check
Typography and color palette evoke high-end elegance.
Typography and color palette evoke high-end elegance.
xmark
xmark
Grey image placeholders disrupt visual appeal.
Grey image placeholders disrupt visual appeal.
lightbulb
lightbulb
Swap placeholders with curated lifestyle photos.
Swap placeholders with curated lifestyle photos.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Stylish, luxury-oriented aesthetic with balanced white space and refined fonts.
check
Typography and color palette evoke high-end elegance.
xmark
Grey image placeholders disrupt visual appeal.
lightbulb
Swap placeholders with curated lifestyle photos.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Incorporate Social Proof
Incorporate Social Proof
Incorporate Social Proof
Add guest reviews and testimonials to build credibility and trust for prospective bookers.
Add guest reviews and testimonials to build credibility and trust for prospective bookers.
Important
Moderate fix
Optimize Image Assets
Optimize Image Assets
Optimize Image Assets
Use optimized, real images instead of placeholders to enhance emotional connection.
Use optimized, real images instead of placeholders to enhance emotional connection.
Suggestion
Easy fix
Simplify CTAs
Simplify CTAs
Simplify CTAs
Reduce the number of visible CTAs above the fold to minimize choice overload.
Reduce the number of visible CTAs above the fold to minimize choice overload.
Suggestion
Moderate fix
Emphasize Scarcity
Emphasize Scarcity
Emphasize Scarcity
Implement countdown timers on offers to leverage scarcity and encourage faster bookings.
Implement countdown timers on offers to leverage scarcity and encourage faster bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025