Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

63

Website Rank

Luxurious Chicago hotel landing page with rich content, minimalist design, but can feel text-heavy and overwhelming with many CTAs.

B

Conversion Qualification*

#

63

Website Rank

B

Conversion Qualification*

Luxurious Chicago hotel landing page with rich content, minimalist design, but can feel text-heavy and overwhelming with many CTAs.

#

63

Website Rank

Luxurious Chicago hotel landing page with rich content, minimalist design, but can feel text-heavy and overwhelming with many CTAs.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Consistent and elegant typography aligns with luxury branding.

Consistent and elegant typography aligns with luxury branding.

Consistent and elegant typography aligns with luxury branding.

circle-check

circle-check

Whitespace and layout guide the eye through content sections.

Whitespace and layout guide the eye through content sections.

Whitespace and layout guide the eye through content sections.

circle-check

circle-check

Multiple CTAs ensure users can book or learn more easily.

Multiple CTAs ensure users can book or learn more easily.

Multiple CTAs ensure users can book or learn more easily.

circle-check

circle-check

Hero image showcases prime Chicago riverfront location.

Hero image showcases prime Chicago riverfront location.

Hero image showcases prime Chicago riverfront location.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Too many CTAs create decision fatigue.

Too many CTAs create decision fatigue.

Too many CTAs create decision fatigue.

circle-exclamation

circle-exclamation

Placeholder images break immersion in experience.

Placeholder images break immersion in experience.

Placeholder images break immersion in experience.

circle-exclamation

circle-exclamation

Text-heavy sections may overwhelm users quickly.

Text-heavy sections may overwhelm users quickly.

Text-heavy sections may overwhelm users quickly.

circle-exclamation

circle-exclamation

Lacks social proof such as guest reviews or testimonials.

Lacks social proof such as guest reviews or testimonials.

Lacks social proof such as guest reviews or testimonials.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Page adapts across devices, with intuitive mobile nav, but image scaling could be improved.

Page adapts across devices, with intuitive mobile nav, but image scaling could be improved.

check

check

Hamburger menu and collapsed grid work well on mobile.

Hamburger menu and collapsed grid work well on mobile.

xmark

xmark

Image cards shrink too much on smaller screens.

Image cards shrink too much on smaller screens.

lightbulb

lightbulb

Adjust responsive breakpoints to preserve image clarity.

Adjust responsive breakpoints to preserve image clarity.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Page adapts across devices, with intuitive mobile nav, but image scaling could be improved.

check

Hamburger menu and collapsed grid work well on mobile.

xmark

Image cards shrink too much on smaller screens.

lightbulb

Adjust responsive breakpoints to preserve image clarity.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Offers clear rates and promotions but misses on social proof and urgency cues.

Offers clear rates and promotions but misses on social proof and urgency cues.

check

check

Promotion blocks showcase timely deals.

Promotion blocks showcase timely deals.

xmark

xmark

No scarcity timers or guest reviews to build trust.

No scarcity timers or guest reviews to build trust.

lightbulb

lightbulb

Add guest testimonials and countdown timers for urgency.

Add guest testimonials and countdown timers for urgency.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Offers clear rates and promotions but misses on social proof and urgency cues.

check

Promotion blocks showcase timely deals.

xmark

No scarcity timers or guest reviews to build trust.

lightbulb

Add guest testimonials and countdown timers for urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Meets standard luxury hotel conventions but lacks standout creative elements.

Meets standard luxury hotel conventions but lacks standout creative elements.

check

check

Brand storytelling aligns with heritage and locale.

Brand storytelling aligns with heritage and locale.

xmark

xmark

Layouts feel generic compared to competitors.

Layouts feel generic compared to competitors.

lightbulb

lightbulb

Integrate interactive local map feature for uniqueness.

Integrate interactive local map feature for uniqueness.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Meets standard luxury hotel conventions but lacks standout creative elements.

check

Brand storytelling aligns with heritage and locale.

xmark

Layouts feel generic compared to competitors.

lightbulb

Integrate interactive local map feature for uniqueness.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear section separation and CTAs support exploration, though content volume may slow decision-making.

Clear section separation and CTAs support exploration, though content volume may slow decision-making.

check

check

Logical content grouping reduces scanning time.

Logical content grouping reduces scanning time.

xmark

xmark

Excessive content sections can overwhelm first-time visitors.

Excessive content sections can overwhelm first-time visitors.

lightbulb

lightbulb

Consolidate related offers to simplify choices.

Consolidate related offers to simplify choices.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear section separation and CTAs support exploration, though content volume may slow decision-making.

check

Logical content grouping reduces scanning time.

xmark

Excessive content sections can overwhelm first-time visitors.

lightbulb

Consolidate related offers to simplify choices.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Descriptive, evocative copy fits luxury tone but sometimes verbose and repetitive.

Descriptive, evocative copy fits luxury tone but sometimes verbose and repetitive.

check

check

Language reflects brand voice effectively.

Language reflects brand voice effectively.

xmark

xmark

Repetitive offers copy reduces impact.

Repetitive offers copy reduces impact.

lightbulb

lightbulb

Streamline headlines and copy for brevity and clarity.

Streamline headlines and copy for brevity and clarity.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Descriptive, evocative copy fits luxury tone but sometimes verbose and repetitive.

check

Language reflects brand voice effectively.

xmark

Repetitive offers copy reduces impact.

lightbulb

Streamline headlines and copy for brevity and clarity.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Stylish, luxury-oriented aesthetic with balanced white space and refined fonts.

Stylish, luxury-oriented aesthetic with balanced white space and refined fonts.

check

check

Typography and color palette evoke high-end elegance.

Typography and color palette evoke high-end elegance.

xmark

xmark

Grey image placeholders disrupt visual appeal.

Grey image placeholders disrupt visual appeal.

lightbulb

lightbulb

Swap placeholders with curated lifestyle photos.

Swap placeholders with curated lifestyle photos.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Stylish, luxury-oriented aesthetic with balanced white space and refined fonts.

check

Typography and color palette evoke high-end elegance.

xmark

Grey image placeholders disrupt visual appeal.

lightbulb

Swap placeholders with curated lifestyle photos.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Incorporate Social Proof

Incorporate Social Proof

Incorporate Social Proof

Add guest reviews and testimonials to build credibility and trust for prospective bookers.

Add guest reviews and testimonials to build credibility and trust for prospective bookers.

Important

Moderate fix

Optimize Image Assets

Optimize Image Assets

Optimize Image Assets

Use optimized, real images instead of placeholders to enhance emotional connection.

Use optimized, real images instead of placeholders to enhance emotional connection.

Suggestion

Easy fix

Simplify CTAs

Simplify CTAs

Simplify CTAs

Reduce the number of visible CTAs above the fold to minimize choice overload.

Reduce the number of visible CTAs above the fold to minimize choice overload.

Suggestion

Moderate fix

Emphasize Scarcity

Emphasize Scarcity

Emphasize Scarcity

Implement countdown timers on offers to leverage scarcity and encourage faster bookings.

Implement countdown timers on offers to leverage scarcity and encourage faster bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025