Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
47
Website Rank
The Langham Chicago site presents a luxurious clean design and clear booking CTAs but heavy choices and verbose copy dilute focus. Offers and loyalty elements exist yet lack dynamic urgency and robust social proof
B+
Conversion Qualification*
#
47
Website Rank
B+
Conversion Qualification*
The Langham Chicago site presents a luxurious clean design and clear booking CTAs but heavy choices and verbose copy dilute focus. Offers and loyalty elements exist yet lack dynamic urgency and robust social proof
#
47
Website Rank
The Langham Chicago site presents a luxurious clean design and clear booking CTAs but heavy choices and verbose copy dilute focus. Offers and loyalty elements exist yet lack dynamic urgency and robust social proof
85
85
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Visually clean design with ample white space
Visually clean design with ample white space
Visually clean design with ample white space
circle-check
circle-check
Prominent hotel awards add trust and prestige
Prominent hotel awards add trust and prestige
Prominent hotel awards add trust and prestige
circle-check
circle-check
Responsive layout adapts cleanly to mobile
Responsive layout adapts cleanly to mobile
Responsive layout adapts cleanly to mobile
circle-check
circle-check
Clear CTAs above the fold accelerate bookings
Clear CTAs above the fold accelerate bookings
Clear CTAs above the fold accelerate bookings
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero image overshadows booking form leading to scroll
Hero image overshadows booking form leading to scroll
Hero image overshadows booking form leading to scroll
circle-exclamation
circle-exclamation
Overwhelming navigation with too many links
Overwhelming navigation with too many links
Overwhelming navigation with too many links
circle-exclamation
circle-exclamation
Offer details buried in long paragraphs
Offer details buried in long paragraphs
Offer details buried in long paragraphs
circle-exclamation
circle-exclamation
Lack of customer testimonials or reviews
Lack of customer testimonials or reviews
Lack of customer testimonials or reviews
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site scales smoothly across desktop tablet and mobile breakpoints
Site scales smoothly across desktop tablet and mobile breakpoints
check
check
Hamburger menu effectively declutters navigation on smaller screens
Hamburger menu effectively declutters navigation on smaller screens
xmark
xmark
Booking form condensed on mobile can feel cramped and long
Booking form condensed on mobile can feel cramped and long
lightbulb
lightbulb
Optimize booking form fields for mobile by collapsing less crucial options
Optimize booking form fields for mobile by collapsing less crucial options
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site scales smoothly across desktop tablet and mobile breakpoints
check
Hamburger menu effectively declutters navigation on smaller screens
xmark
Booking form condensed on mobile can feel cramped and long
lightbulb
Optimize booking form fields for mobile by collapsing less crucial options
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers and loyalty program present but lack social proof and urgency
Offers and loyalty program present but lack social proof and urgency
check
check
Mention of Forbes Five Star and Michelin awards enhances credibility
Mention of Forbes Five Star and Michelin awards enhances credibility
xmark
xmark
Limited visibility of scarcity cues reduces perceived offer urgency
Limited visibility of scarcity cues reduces perceived offer urgency
lightbulb
lightbulb
Add countdown timers on limited time offers to amplify scarcity effect
Add countdown timers on limited time offers to amplify scarcity effect
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers and loyalty program present but lack social proof and urgency
check
Mention of Forbes Five Star and Michelin awards enhances credibility
xmark
Limited visibility of scarcity cues reduces perceived offer urgency
lightbulb
Add countdown timers on limited time offers to amplify scarcity effect
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Adheres to familiar luxury hotel layout limited unique elements present
Adheres to familiar luxury hotel layout limited unique elements present
check
check
Playful themed offers like Think Pink Black Friday add personality
Playful themed offers like Think Pink Black Friday add personality
xmark
xmark
Standard layout without standout interactive features feels generic
Standard layout without standout interactive features feels generic
lightbulb
lightbulb
Introduce interactive elements such as virtual tours to differentiate
Introduce interactive elements such as virtual tours to differentiate
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Adheres to familiar luxury hotel layout limited unique elements present
check
Playful themed offers like Think Pink Black Friday add personality
xmark
Standard layout without standout interactive features feels generic
lightbulb
Introduce interactive elements such as virtual tours to differentiate
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Information is well chunked into sections but user choices feel abundant
Information is well chunked into sections but user choices feel abundant
check
check
Clear section headings guide users through offerings logically
Clear section headings guide users through offerings logically
xmark
xmark
Excessive call to action options can lead to decision fatigue
Excessive call to action options can lead to decision fatigue
lightbulb
lightbulb
Streamline CTAs by prioritizing primary actions and grouping secondary ones
Streamline CTAs by prioritizing primary actions and grouping secondary ones
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Information is well chunked into sections but user choices feel abundant
check
Clear section headings guide users through offerings logically
xmark
Excessive call to action options can lead to decision fatigue
lightbulb
Streamline CTAs by prioritizing primary actions and grouping secondary ones
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Luxurious tone conveys exclusivity but some verbose copy may lose readers
Luxurious tone conveys exclusivity but some verbose copy may lose readers
check
check
Descriptive headings like DISCOVER CHICAGO engage exploration mindsets
Descriptive headings like DISCOVER CHICAGO engage exploration mindsets
xmark
xmark
Long paragraphs within offers hinder quick scanning of key points
Long paragraphs within offers hinder quick scanning of key points
lightbulb
lightbulb
Use bullet points in offers to improve scannability and comprehension
Use bullet points in offers to improve scannability and comprehension
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Luxurious tone conveys exclusivity but some verbose copy may lose readers
check
Descriptive headings like DISCOVER CHICAGO engage exploration mindsets
xmark
Long paragraphs within offers hinder quick scanning of key points
lightbulb
Use bullet points in offers to improve scannability and comprehension
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean minimalist design with neutral palette and wide whitespace
Clean minimalist design with neutral palette and wide whitespace
check
check
High quality hero image and consistent typography elevate brand perception
High quality hero image and consistent typography elevate brand perception
xmark
xmark
Uniform gray placeholders disrupt visual flow and reduce perceived richness
Uniform gray placeholders disrupt visual flow and reduce perceived richness
lightbulb
lightbulb
Use richer imagery in more sections to enhance luxury feel
Use richer imagery in more sections to enhance luxury feel
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Clean minimalist design with neutral palette and wide whitespace
check
High quality hero image and consistent typography elevate brand perception
xmark
Uniform gray placeholders disrupt visual flow and reduce perceived richness
lightbulb
Use richer imagery in more sections to enhance luxury feel
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Customer Testimonials
Add Customer Testimonials
Add Customer Testimonials
Integrate real guest reviews with photos and ratings on the homepage to build trust and social proof
Integrate real guest reviews with photos and ratings on the homepage to build trust and social proof
Important
Easy fix
Enhance Scarcity Cues
Enhance Scarcity Cues
Enhance Scarcity Cues
Include countdown timers and limited availability badges on offers to drive urgency and conversions
Include countdown timers and limited availability badges on offers to drive urgency and conversions
Suggestion
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Group secondary links into a collapsible submenu to reduce decision overload and streamline user flow
Group secondary links into a collapsible submenu to reduce decision overload and streamline user flow
Suggestion
Easy fix
Bullet Key Offer Details
Bullet Key Offer Details
Bullet Key Offer Details
Convert offer descriptions into bullet points for quick scanning and improved clarity on desktop and mobile
Convert offer descriptions into bullet points for quick scanning and improved clarity on desktop and mobile
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025