Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D+

Conversion Qualification*

#

171

Website Rank

Home page features a hero carousel, app download CTAs, casino/accommodations/entertainment sections, featured events/promos, and local area info, but dense nav and low urgency weaken conversion.

D+

Conversion Qualification*

#

171

Website Rank

D+

Conversion Qualification*

Home page features a hero carousel, app download CTAs, casino/accommodations/entertainment sections, featured events/promos, and local area info, but dense nav and low urgency weaken conversion.

#

171

Website Rank

Home page features a hero carousel, app download CTAs, casino/accommodations/entertainment sections, featured events/promos, and local area info, but dense nav and low urgency weaken conversion.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong hero visuals create immediate impact

Strong hero visuals create immediate impact

Strong hero visuals create immediate impact

circle-check

circle-check

Clear navigation structure with defined sections

Clear navigation structure with defined sections

Clear navigation structure with defined sections

circle-check

circle-check

Consistent color palette reinforces brand

Consistent color palette reinforces brand

Consistent color palette reinforces brand

circle-check

circle-check

Prominent TripAdvisor badge builds credibility

Prominent TripAdvisor badge builds credibility

Prominent TripAdvisor badge builds credibility

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Hero section pushes critical booking CTA below fold

Hero section pushes critical booking CTA below fold

Hero section pushes critical booking CTA below fold

circle-exclamation

circle-exclamation

Navigation menu items are overwhelming

Navigation menu items are overwhelming

Navigation menu items are overwhelming

circle-exclamation

circle-exclamation

Lack of scarcity messaging limits urgency

Lack of scarcity messaging limits urgency

Lack of scarcity messaging limits urgency

circle-exclamation

circle-exclamation

Repeating section titles add redundancy

Repeating section titles add redundancy

Repeating section titles add redundancy

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive structure adapts with hamburger menu on mobile, but some elements crowd small screens.

Responsive structure adapts with hamburger menu on mobile, but some elements crowd small screens.

check

check

Menu transforms to a clear hamburger icon on mobile.

Menu transforms to a clear hamburger icon on mobile.

xmark

xmark

Booking form overlaps content on smaller viewports.

Booking form overlaps content on smaller viewports.

lightbulb

lightbulb

Ensure key CTAs float or reposition to avoid overlap.

Ensure key CTAs float or reposition to avoid overlap.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive structure adapts with hamburger menu on mobile, but some elements crowd small screens.

check

Menu transforms to a clear hamburger icon on mobile.

xmark

Booking form overlaps content on smaller viewports.

lightbulb

Ensure key CTAs float or reposition to avoid overlap.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Social proof via TripAdvisor badge is effective, but scarcity and loyalty incentives are absent.

Social proof via TripAdvisor badge is effective, but scarcity and loyalty incentives are absent.

check

check

TripAdvisor Travelers' Choice badge boosts trust.

TripAdvisor Travelers' Choice badge boosts trust.

xmark

xmark

No visible limited-time offers or discounts.

No visible limited-time offers or discounts.

lightbulb

lightbulb

Add countdown timers to promotions for urgency.

Add countdown timers to promotions for urgency.

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Social proof via TripAdvisor badge is effective, but scarcity and loyalty incentives are absent.

check

TripAdvisor Travelers' Choice badge boosts trust.

xmark

No visible limited-time offers or discounts.

lightbulb

Add countdown timers to promotions for urgency.

Needs work

Needs work

Check insights

Check insights

sparkles

Originality & Creativity

55

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Site uses common hotel website patterns with limited unique branding elements.

Site uses common hotel website patterns with limited unique branding elements.

check

check

Carousel with local imagery adds brand relevance.

Carousel with local imagery adds brand relevance.

xmark

xmark

Multiple standard 'featured events' cards feel repetitive.

Multiple standard 'featured events' cards feel repetitive.

lightbulb

lightbulb

Introduce custom interactive map to showcase location uniqueness.

Introduce custom interactive map to showcase location uniqueness.

Needs work

Check insights

sparkles

Originality & Creativity

55

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Site uses common hotel website patterns with limited unique branding elements.

check

Carousel with local imagery adds brand relevance.

xmark

Multiple standard 'featured events' cards feel repetitive.

lightbulb

Introduce custom interactive map to showcase location uniqueness.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Logical section flow from hero to footer, though heavy nav and repeated CTAs may overwhelm.

Logical section flow from hero to footer, though heavy nav and repeated CTAs may overwhelm.

check

check

Sections are clearly delineated for easy scanning.

Sections are clearly delineated for easy scanning.

xmark

xmark

Over 30 menu items increase decision fatigue.

Over 30 menu items increase decision fatigue.

lightbulb

lightbulb

Group related navigation items under fewer headings.

Group related navigation items under fewer headings.

Good

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Logical section flow from hero to footer, though heavy nav and repeated CTAs may overwhelm.

check

Sections are clearly delineated for easy scanning.

xmark

Over 30 menu items increase decision fatigue.

lightbulb

Group related navigation items under fewer headings.

Good

Good

Solid start

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Plain, direct copy conveys essentials, yet inconsistent casing and generic CTAs reduce impact.

Plain, direct copy conveys essentials, yet inconsistent casing and generic CTAs reduce impact.

check

check

Messaging is concise and informative.

Messaging is concise and informative.

xmark

xmark

Section headings alternate uppercase and title case inconsistently.

Section headings alternate uppercase and title case inconsistently.

lightbulb

lightbulb

Standardize heading styles and CTA labels for coherence.

Standardize heading styles and CTA labels for coherence.

Good

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

UX Writing

Plain, direct copy conveys essentials, yet inconsistent casing and generic CTAs reduce impact.

check

Messaging is concise and informative.

xmark

Section headings alternate uppercase and title case inconsistently.

lightbulb

Standardize heading styles and CTA labels for coherence.

Good

Good

Solid start

Solid start

70

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

High-quality imagery and cohesive palette but heavy textures and inconsistent typography reduce clarity.

High-quality imagery and cohesive palette but heavy textures and inconsistent typography reduce clarity.

check

check

Rich photography and brand colors deliver a premium look.

Rich photography and brand colors deliver a premium look.

xmark

xmark

Dark background texture competes with content clarity.

Dark background texture competes with content clarity.

lightbulb

lightbulb

Simplify background patterns to enhance text legibility.

Simplify background patterns to enhance text legibility.

swatchbook

Design & Aesthetics

Good

Solid start

70

/100

High-quality imagery and cohesive palette but heavy textures and inconsistent typography reduce clarity.

check

Rich photography and brand colors deliver a premium look.

xmark

Dark background texture competes with content clarity.

lightbulb

Simplify background patterns to enhance text legibility.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Limited-Time Offers Banner

Add Limited-Time Offers Banner

Add Limited-Time Offers Banner

Incorporate a top-page banner highlighting time-sensitive deals with countdown to drive immediate bookings.

Incorporate a top-page banner highlighting time-sensitive deals with countdown to drive immediate bookings.

Important

Moderate fix

Streamline Navigation Menu

Streamline Navigation Menu

Streamline Navigation Menu

Reduce and group nav items into drop-downs or mega-menu categories to simplify user choices.

Reduce and group nav items into drop-downs or mega-menu categories to simplify user choices.

Suggestion

Moderate fix

Elevate Booking CTA Visibility

Elevate Booking CTA Visibility

Elevate Booking CTA Visibility

Convert 'Book Now' into a sticky header CTA with contrasting color to ensure it's always accessible.

Convert 'Book Now' into a sticky header CTA with contrasting color to ensure it's always accessible.

Suggestion

Easy fix

Standardize UX Copy Styles

Standardize UX Copy Styles

Standardize UX Copy Styles

Harmonize heading casing and CTA wording to create a consistent tone and improve readability.

Harmonize heading casing and CTA wording to create a consistent tone and improve readability.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025