Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D+
Conversion Qualification*
#
171
Website Rank
Home page features a hero carousel, app download CTAs, casino/accommodations/entertainment sections, featured events/promos, and local area info, but dense nav and low urgency weaken conversion.
D+
Conversion Qualification*
#
171
Website Rank
D+
Conversion Qualification*
Home page features a hero carousel, app download CTAs, casino/accommodations/entertainment sections, featured events/promos, and local area info, but dense nav and low urgency weaken conversion.
#
171
Website Rank
Home page features a hero carousel, app download CTAs, casino/accommodations/entertainment sections, featured events/promos, and local area info, but dense nav and low urgency weaken conversion.
75
75
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
55
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
55
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero visuals create immediate impact
Strong hero visuals create immediate impact
Strong hero visuals create immediate impact
circle-check
circle-check
Clear navigation structure with defined sections
Clear navigation structure with defined sections
Clear navigation structure with defined sections
circle-check
circle-check
Consistent color palette reinforces brand
Consistent color palette reinforces brand
Consistent color palette reinforces brand
circle-check
circle-check
Prominent TripAdvisor badge builds credibility
Prominent TripAdvisor badge builds credibility
Prominent TripAdvisor badge builds credibility
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero section pushes critical booking CTA below fold
Hero section pushes critical booking CTA below fold
Hero section pushes critical booking CTA below fold
circle-exclamation
circle-exclamation
Navigation menu items are overwhelming
Navigation menu items are overwhelming
Navigation menu items are overwhelming
circle-exclamation
circle-exclamation
Lack of scarcity messaging limits urgency
Lack of scarcity messaging limits urgency
Lack of scarcity messaging limits urgency
circle-exclamation
circle-exclamation
Repeating section titles add redundancy
Repeating section titles add redundancy
Repeating section titles add redundancy
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive structure adapts with hamburger menu on mobile, but some elements crowd small screens.
Responsive structure adapts with hamburger menu on mobile, but some elements crowd small screens.
check
check
Menu transforms to a clear hamburger icon on mobile.
Menu transforms to a clear hamburger icon on mobile.
xmark
xmark
Booking form overlaps content on smaller viewports.
Booking form overlaps content on smaller viewports.
lightbulb
lightbulb
Ensure key CTAs float or reposition to avoid overlap.
Ensure key CTAs float or reposition to avoid overlap.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive structure adapts with hamburger menu on mobile, but some elements crowd small screens.
check
Menu transforms to a clear hamburger icon on mobile.
xmark
Booking form overlaps content on smaller viewports.
lightbulb
Ensure key CTAs float or reposition to avoid overlap.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Social proof via TripAdvisor badge is effective, but scarcity and loyalty incentives are absent.
Social proof via TripAdvisor badge is effective, but scarcity and loyalty incentives are absent.
check
check
TripAdvisor Travelers' Choice badge boosts trust.
TripAdvisor Travelers' Choice badge boosts trust.
xmark
xmark
No visible limited-time offers or discounts.
No visible limited-time offers or discounts.
lightbulb
lightbulb
Add countdown timers to promotions for urgency.
Add countdown timers to promotions for urgency.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Social proof via TripAdvisor badge is effective, but scarcity and loyalty incentives are absent.
check
TripAdvisor Travelers' Choice badge boosts trust.
xmark
No visible limited-time offers or discounts.
lightbulb
Add countdown timers to promotions for urgency.
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
55
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Site uses common hotel website patterns with limited unique branding elements.
Site uses common hotel website patterns with limited unique branding elements.
check
check
Carousel with local imagery adds brand relevance.
Carousel with local imagery adds brand relevance.
xmark
xmark
Multiple standard 'featured events' cards feel repetitive.
Multiple standard 'featured events' cards feel repetitive.
lightbulb
lightbulb
Introduce custom interactive map to showcase location uniqueness.
Introduce custom interactive map to showcase location uniqueness.
Needs work
Check insights
sparkles
Originality & Creativity
55
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Site uses common hotel website patterns with limited unique branding elements.
check
Carousel with local imagery adds brand relevance.
xmark
Multiple standard 'featured events' cards feel repetitive.
lightbulb
Introduce custom interactive map to showcase location uniqueness.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Logical section flow from hero to footer, though heavy nav and repeated CTAs may overwhelm.
Logical section flow from hero to footer, though heavy nav and repeated CTAs may overwhelm.
check
check
Sections are clearly delineated for easy scanning.
Sections are clearly delineated for easy scanning.
xmark
xmark
Over 30 menu items increase decision fatigue.
Over 30 menu items increase decision fatigue.
lightbulb
lightbulb
Group related navigation items under fewer headings.
Group related navigation items under fewer headings.
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Logical section flow from hero to footer, though heavy nav and repeated CTAs may overwhelm.
check
Sections are clearly delineated for easy scanning.
xmark
Over 30 menu items increase decision fatigue.
lightbulb
Group related navigation items under fewer headings.
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Plain, direct copy conveys essentials, yet inconsistent casing and generic CTAs reduce impact.
Plain, direct copy conveys essentials, yet inconsistent casing and generic CTAs reduce impact.
check
check
Messaging is concise and informative.
Messaging is concise and informative.
xmark
xmark
Section headings alternate uppercase and title case inconsistently.
Section headings alternate uppercase and title case inconsistently.
lightbulb
lightbulb
Standardize heading styles and CTA labels for coherence.
Standardize heading styles and CTA labels for coherence.
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Plain, direct copy conveys essentials, yet inconsistent casing and generic CTAs reduce impact.
check
Messaging is concise and informative.
xmark
Section headings alternate uppercase and title case inconsistently.
lightbulb
Standardize heading styles and CTA labels for coherence.
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
High-quality imagery and cohesive palette but heavy textures and inconsistent typography reduce clarity.
High-quality imagery and cohesive palette but heavy textures and inconsistent typography reduce clarity.
check
check
Rich photography and brand colors deliver a premium look.
Rich photography and brand colors deliver a premium look.
xmark
xmark
Dark background texture competes with content clarity.
Dark background texture competes with content clarity.
lightbulb
lightbulb
Simplify background patterns to enhance text legibility.
Simplify background patterns to enhance text legibility.
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
High-quality imagery and cohesive palette but heavy textures and inconsistent typography reduce clarity.
check
Rich photography and brand colors deliver a premium look.
xmark
Dark background texture competes with content clarity.
lightbulb
Simplify background patterns to enhance text legibility.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Limited-Time Offers Banner
Add Limited-Time Offers Banner
Add Limited-Time Offers Banner
Incorporate a top-page banner highlighting time-sensitive deals with countdown to drive immediate bookings.
Incorporate a top-page banner highlighting time-sensitive deals with countdown to drive immediate bookings.
Important
Moderate fix
Streamline Navigation Menu
Streamline Navigation Menu
Streamline Navigation Menu
Reduce and group nav items into drop-downs or mega-menu categories to simplify user choices.
Reduce and group nav items into drop-downs or mega-menu categories to simplify user choices.
Suggestion
Moderate fix
Elevate Booking CTA Visibility
Elevate Booking CTA Visibility
Elevate Booking CTA Visibility
Convert 'Book Now' into a sticky header CTA with contrasting color to ensure it's always accessible.
Convert 'Book Now' into a sticky header CTA with contrasting color to ensure it's always accessible.
Suggestion
Easy fix
Standardize UX Copy Styles
Standardize UX Copy Styles
Standardize UX Copy Styles
Harmonize heading casing and CTA wording to create a consistent tone and improve readability.
Harmonize heading casing and CTA wording to create a consistent tone and improve readability.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025