The Mill Casino Hotel
The Mill Casino Hotel
The Mill Casino Hotel
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
The Mill Casino Hotel
The Mill Casino Hotel
The Mill Casino Hotel
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
171
171
out of 183 websites
out of 183 websites
63.75
63.75
63.75
/100
/100
/100
You ranked
out of 183 websites
171
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
75
75
75
/100
/100
/100
check
check
What you nailed
Menu transforms to a clear hamburger icon on mobile.
Menu transforms to a clear hamburger icon on mobile.
Menu transforms to a clear hamburger icon on mobile.
xmark
xmark
What you can improve
Booking form overlaps content on smaller viewports.
Booking form overlaps content on smaller viewports.
Booking form overlaps content on smaller viewports.
lightbulb
lightbulb
Quick insight
Ensure key CTAs float or reposition to avoid overlap.
Ensure key CTAs float or reposition to avoid overlap.
Ensure key CTAs float or reposition to avoid overlap.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
50
50
50
/100
/100
/100
check
check
What you nailed
TripAdvisor Travelers' Choice badge boosts trust.
TripAdvisor Travelers' Choice badge boosts trust.
TripAdvisor Travelers' Choice badge boosts trust.
xmark
xmark
What you can improve
No visible limited-time offers or discounts.
No visible limited-time offers or discounts.
No visible limited-time offers or discounts.
lightbulb
lightbulb
Quick insight
Add countdown timers to promotions for urgency.
Add countdown timers to promotions for urgency.
Add countdown timers to promotions for urgency.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
65
65
65
/100
/100
/100
check
check
What you nailed
Sections are clearly delineated for easy scanning.
Sections are clearly delineated for easy scanning.
Sections are clearly delineated for easy scanning.
xmark
xmark
What you can improve
Over 30 menu items increase decision fatigue.
Over 30 menu items increase decision fatigue.
Over 30 menu items increase decision fatigue.
lightbulb
lightbulb
Quick insight
Group related navigation items under fewer headings.
Group related navigation items under fewer headings.
Group related navigation items under fewer headings.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
60
60
60
/100
/100
/100
check
check
What you nailed
Messaging is concise and informative.
Messaging is concise and informative.
Messaging is concise and informative.
xmark
xmark
What you can improve
Section headings alternate uppercase and title case inconsistently.
Section headings alternate uppercase and title case inconsistently.
Section headings alternate uppercase and title case inconsistently.
lightbulb
lightbulb
Quick insight
Standardize heading styles and CTA labels for coherence.
Standardize heading styles and CTA labels for coherence.
Standardize heading styles and CTA labels for coherence.
Good
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
70
70
70
/100
/100
/100
check
check
What you nailed
Rich photography and brand colors deliver a premium look.
Rich photography and brand colors deliver a premium look.
Rich photography and brand colors deliver a premium look.
xmark
xmark
What you can improve
Dark background texture competes with content clarity.
Dark background texture competes with content clarity.
Dark background texture competes with content clarity.
lightbulb
lightbulb
Quick insight
Simplify background patterns to enhance text legibility.
Simplify background patterns to enhance text legibility.
Simplify background patterns to enhance text legibility.
Needs work
Check insights
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
55
55
55
/100
/100
/100
check
check
What you nailed
Carousel with local imagery adds brand relevance.
Carousel with local imagery adds brand relevance.
Carousel with local imagery adds brand relevance.
xmark
xmark
What you can improve
Multiple standard 'featured events' cards feel repetitive.
Multiple standard 'featured events' cards feel repetitive.
Multiple standard 'featured events' cards feel repetitive.
lightbulb
lightbulb
Quick insight
Introduce custom interactive map to showcase location uniqueness.
Introduce custom interactive map to showcase location uniqueness.
Introduce custom interactive map to showcase location uniqueness.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Limited-Time Offers Banner
Incorporate a top-page banner highlighting time-sensitive deals with countdown to drive immediate bookings.
Important
Moderate fix
Streamline Navigation Menu
Reduce and group nav items into drop-downs or mega-menu categories to simplify user choices.
Important
Easy fix
Add Limited-Time Offers Banner
Incorporate a top-page banner highlighting time-sensitive deals with countdown to drive immediate bookings.
Important
Moderate fix
Streamline Navigation Menu
Reduce and group nav items into drop-downs or mega-menu categories to simplify user choices.
Suggestion
Moderate fix
Elevate Booking CTA Visibility
Convert 'Book Now' into a sticky header CTA with contrasting color to ensure it's always accessible.
Suggestion
Easy fix
Standardize UX Copy Styles
Harmonize heading casing and CTA wording to create a consistent tone and improve readability.
Suggestion
Moderate fix
Elevate Booking CTA Visibility
Convert 'Book Now' into a sticky header CTA with contrasting color to ensure it's always accessible.
Suggestion
Easy fix
Standardize UX Copy Styles
Harmonize heading casing and CTA wording to create a consistent tone and improve readability.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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