Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
78
Website Rank
The Palms Hotel homepage features a nature-inspired design, highlighting sustainability, wellness, and amenities through large hero imagery, modular sections for rooms, spa, dining, and environmental accolades, with CTAs for bookings and navigation to key pages.
C+
Conversion Qualification*
#
78
Website Rank
C+
Conversion Qualification*
The Palms Hotel homepage features a nature-inspired design, highlighting sustainability, wellness, and amenities through large hero imagery, modular sections for rooms, spa, dining, and environmental accolades, with CTAs for bookings and navigation to key pages.
#
78
Website Rank
The Palms Hotel homepage features a nature-inspired design, highlighting sustainability, wellness, and amenities through large hero imagery, modular sections for rooms, spa, dining, and environmental accolades, with CTAs for bookings and navigation to key pages.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking hero imagery sets an inviting tone.
Striking hero imagery sets an inviting tone.
Striking hero imagery sets an inviting tone.
circle-check
circle-check
Consistent nature-inspired color palette reinforces brand.
Consistent nature-inspired color palette reinforces brand.
Consistent nature-inspired color palette reinforces brand.
circle-check
circle-check
Clear CTAs for booking and room exploration above the fold.
Clear CTAs for booking and room exploration above the fold.
Clear CTAs for booking and room exploration above the fold.
circle-check
circle-check
Modular section layout allows easy scanning of offerings.
Modular section layout allows easy scanning of offerings.
Modular section layout allows easy scanning of offerings.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Top navigation is overcrowded with many links.
Top navigation is overcrowded with many links.
Top navigation is overcrowded with many links.
circle-exclamation
circle-exclamation
Lack of urgency or countdown to promote immediate booking.
Lack of urgency or countdown to promote immediate booking.
Lack of urgency or countdown to promote immediate booking.
circle-exclamation
circle-exclamation
Testimonials section lacks visible customer quotes.
Testimonials section lacks visible customer quotes.
Testimonials section lacks visible customer quotes.
circle-exclamation
circle-exclamation
Some paragraphs are lengthy and may overwhelm readers.
Some paragraphs are lengthy and may overwhelm readers.
Some paragraphs are lengthy and may overwhelm readers.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout appears adaptable across devices, with fluid images and stacked modules for mobile.
Layout appears adaptable across devices, with fluid images and stacked modules for mobile.
check
check
Flexible grid structure likely ensures consistent appearances.
Flexible grid structure likely ensures consistent appearances.
xmark
xmark
Dense navigation may become hard to navigate on smaller screens.
Dense navigation may become hard to navigate on smaller screens.
lightbulb
lightbulb
Implement a collapsible hamburger menu to declutter mobile nav.
Implement a collapsible hamburger menu to declutter mobile nav.
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout appears adaptable across devices, with fluid images and stacked modules for mobile.
check
Flexible grid structure likely ensures consistent appearances.
xmark
Dense navigation may become hard to navigate on smaller screens.
lightbulb
Implement a collapsible hamburger menu to declutter mobile nav.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Multiple CTAs and awards signal credibility, but scarcity and social proof opportunities are underutilized.
Multiple CTAs and awards signal credibility, but scarcity and social proof opportunities are underutilized.
check
check
Awards and accolades enhance trustworthiness.
Awards and accolades enhance trustworthiness.
xmark
xmark
No visible reviews or guest ratings for social proof.
No visible reviews or guest ratings for social proof.
lightbulb
lightbulb
Incorporate real guest testimonials with ratings to boost social proof.
Incorporate real guest testimonials with ratings to boost social proof.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Multiple CTAs and awards signal credibility, but scarcity and social proof opportunities are underutilized.
check
Awards and accolades enhance trustworthiness.
xmark
No visible reviews or guest ratings for social proof.
lightbulb
Incorporate real guest testimonials with ratings to boost social proof.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Nature-centric theme integrates sustainability messaging, though layout follows common hotel site patterns.
Nature-centric theme integrates sustainability messaging, though layout follows common hotel site patterns.
check
check
Sustainability pillars add a unique brand story.
Sustainability pillars add a unique brand story.
xmark
xmark
Section templates are predictable and may feel generic.
Section templates are predictable and may feel generic.
lightbulb
lightbulb
Introduce interactive elements like hover animations to surprise users.
Introduce interactive elements like hover animations to surprise users.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Nature-centric theme integrates sustainability messaging, though layout follows common hotel site patterns.
check
Sustainability pillars add a unique brand story.
xmark
Section templates are predictable and may feel generic.
lightbulb
Introduce interactive elements like hover animations to surprise users.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive modular sections guide visitors through offerings, though navigation depth is high.
Intuitive modular sections guide visitors through offerings, though navigation depth is high.
check
check
Prominent CTAs streamline the booking journey.
Prominent CTAs streamline the booking journey.
xmark
xmark
Excessive menu links may cause decision paralysis.
Excessive menu links may cause decision paralysis.
lightbulb
lightbulb
Consolidate related nav items under dropdowns to reduce complexity.
Consolidate related nav items under dropdowns to reduce complexity.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive modular sections guide visitors through offerings, though navigation depth is high.
check
Prominent CTAs streamline the booking journey.
xmark
Excessive menu links may cause decision paralysis.
lightbulb
Consolidate related nav items under dropdowns to reduce complexity.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Content communicates wellness focus with warm, descriptive language but occasionally verbose.
Content communicates wellness focus with warm, descriptive language but occasionally verbose.
check
check
Brand voice is consistent and inviting.
Brand voice is consistent and inviting.
xmark
xmark
Long paragraphs dilute key messages and obscure CTAs.
Long paragraphs dilute key messages and obscure CTAs.
lightbulb
lightbulb
Use bullet points to highlight benefits and improve scanability.
Use bullet points to highlight benefits and improve scanability.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Content communicates wellness focus with warm, descriptive language but occasionally verbose.
check
Brand voice is consistent and inviting.
xmark
Long paragraphs dilute key messages and obscure CTAs.
lightbulb
Use bullet points to highlight benefits and improve scanability.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
High-quality photography and cohesive nature motif create an elegant, calming aesthetic throughout the page.
High-quality photography and cohesive nature motif create an elegant, calming aesthetic throughout the page.
check
check
Imagery and typography work harmoniously for a premium feel.
Imagery and typography work harmoniously for a premium feel.
xmark
xmark
Overreliance on full-width images can slow perceived load times.
Overreliance on full-width images can slow perceived load times.
lightbulb
lightbulb
Balance background images with whitespace to improve readability.
Balance background images with whitespace to improve readability.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
High-quality photography and cohesive nature motif create an elegant, calming aesthetic throughout the page.
check
Imagery and typography work harmoniously for a premium feel.
xmark
Overreliance on full-width images can slow perceived load times.
lightbulb
Balance background images with whitespace to improve readability.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Consolidate menu items into dropdowns and use a hamburger menu on mobile to reduce clutter.
Consolidate menu items into dropdowns and use a hamburger menu on mobile to reduce clutter.
Important
Moderate fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Embed star ratings and short testimonials to leverage social proof and build trust.
Embed star ratings and short testimonials to leverage social proof and build trust.
Suggestion
Moderate fix
Introduce Booking Urgency
Introduce Booking Urgency
Introduce Booking Urgency
Display limited-time offers or countdown timers to evoke scarcity and encourage bookings.
Display limited-time offers or countdown timers to evoke scarcity and encourage bookings.
Suggestion
Easy fix
Optimize Copy for Scanning
Optimize Copy for Scanning
Optimize Copy for Scanning
Use bullet lists and subheadings to break up text and highlight key selling points.
Use bullet lists and subheadings to break up text and highlight key selling points.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025