Welcome,
Welcome,
The Palms Hotel
The Palms Hotel
The Palms Hotel
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
78
78
out of 183 websites
out of 183 websites
73.75
73.75
73.75
/100
/100
/100
You ranked
out of 183 websites
78
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Flexible grid structure likely ensures consistent appearances.
Flexible grid structure likely ensures consistent appearances.
Flexible grid structure likely ensures consistent appearances.
xmark
xmark
What you can improve
Dense navigation may become hard to navigate on smaller screens.
Dense navigation may become hard to navigate on smaller screens.
Dense navigation may become hard to navigate on smaller screens.
lightbulb
lightbulb
Quick insight
Implement a collapsible hamburger menu to declutter mobile nav.
Implement a collapsible hamburger menu to declutter mobile nav.
Implement a collapsible hamburger menu to declutter mobile nav.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Awards and accolades enhance trustworthiness.
Awards and accolades enhance trustworthiness.
Awards and accolades enhance trustworthiness.
xmark
xmark
What you can improve
No visible reviews or guest ratings for social proof.
No visible reviews or guest ratings for social proof.
No visible reviews or guest ratings for social proof.
lightbulb
lightbulb
Quick insight
Incorporate real guest testimonials with ratings to boost social proof.
Incorporate real guest testimonials with ratings to boost social proof.
Incorporate real guest testimonials with ratings to boost social proof.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Prominent CTAs streamline the booking journey.
Prominent CTAs streamline the booking journey.
Prominent CTAs streamline the booking journey.
xmark
xmark
What you can improve
Excessive menu links may cause decision paralysis.
Excessive menu links may cause decision paralysis.
Excessive menu links may cause decision paralysis.
lightbulb
lightbulb
Quick insight
Consolidate related nav items under dropdowns to reduce complexity.
Consolidate related nav items under dropdowns to reduce complexity.
Consolidate related nav items under dropdowns to reduce complexity.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Brand voice is consistent and inviting.
Brand voice is consistent and inviting.
Brand voice is consistent and inviting.
xmark
xmark
What you can improve
Long paragraphs dilute key messages and obscure CTAs.
Long paragraphs dilute key messages and obscure CTAs.
Long paragraphs dilute key messages and obscure CTAs.
lightbulb
lightbulb
Quick insight
Use bullet points to highlight benefits and improve scanability.
Use bullet points to highlight benefits and improve scanability.
Use bullet points to highlight benefits and improve scanability.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
Imagery and typography work harmoniously for a premium feel.
Imagery and typography work harmoniously for a premium feel.
Imagery and typography work harmoniously for a premium feel.
xmark
xmark
What you can improve
Overreliance on full-width images can slow perceived load times.
Overreliance on full-width images can slow perceived load times.
Overreliance on full-width images can slow perceived load times.
lightbulb
lightbulb
Quick insight
Balance background images with whitespace to improve readability.
Balance background images with whitespace to improve readability.
Balance background images with whitespace to improve readability.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
65
65
65
/100
/100
/100
check
check
What you nailed
Sustainability pillars add a unique brand story.
Sustainability pillars add a unique brand story.
Sustainability pillars add a unique brand story.
xmark
xmark
What you can improve
Section templates are predictable and may feel generic.
Section templates are predictable and may feel generic.
Section templates are predictable and may feel generic.
lightbulb
lightbulb
Quick insight
Introduce interactive elements like hover animations to surprise users.
Introduce interactive elements like hover animations to surprise users.
Introduce interactive elements like hover animations to surprise users.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Simplify Navigation
Consolidate menu items into dropdowns and use a hamburger menu on mobile to reduce clutter.
Important
Moderate fix
Add Guest Reviews
Embed star ratings and short testimonials to leverage social proof and build trust.
Important
Easy fix
Simplify Navigation
Consolidate menu items into dropdowns and use a hamburger menu on mobile to reduce clutter.
Important
Moderate fix
Add Guest Reviews
Embed star ratings and short testimonials to leverage social proof and build trust.
Suggestion
Moderate fix
Introduce Booking Urgency
Display limited-time offers or countdown timers to evoke scarcity and encourage bookings.
Suggestion
Easy fix
Optimize Copy for Scanning
Use bullet lists and subheadings to break up text and highlight key selling points.
Suggestion
Moderate fix
Introduce Booking Urgency
Display limited-time offers or countdown timers to evoke scarcity and encourage bookings.
Suggestion
Easy fix
Optimize Copy for Scanning
Use bullet lists and subheadings to break up text and highlight key selling points.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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Hospitality & Leisure 2025