Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

60

Website Rank

Luxury hotel page with striking imagery, typographic elegance, and clear booking CTA, though dense text and privacy popups interrupt the experience.

B

Conversion Qualification*

#

60

Website Rank

B

Conversion Qualification*

Luxury hotel page with striking imagery, typographic elegance, and clear booking CTA, though dense text and privacy popups interrupt the experience.

#

60

Website Rank

Luxury hotel page with striking imagery, typographic elegance, and clear booking CTA, though dense text and privacy popups interrupt the experience.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Stunning imagery showcases the hotel’s luxury aesthetic.

Stunning imagery showcases the hotel’s luxury aesthetic.

Stunning imagery showcases the hotel’s luxury aesthetic.

circle-check

circle-check

Clear, elegant typography reinforces brand identity.

Clear, elegant typography reinforces brand identity.

Clear, elegant typography reinforces brand identity.

circle-check

circle-check

“Check Availability” CTA is visible above the fold.

“Check Availability” CTA is visible above the fold.

“Check Availability” CTA is visible above the fold.

circle-check

circle-check

Well-structured sections highlight unique hotel features.

Well-structured sections highlight unique hotel features.

Well-structured sections highlight unique hotel features.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Cookie consent overlay disrupts the initial view.

Cookie consent overlay disrupts the initial view.

Cookie consent overlay disrupts the initial view.

circle-exclamation

circle-exclamation

Dense paragraphs affect readability.

Dense paragraphs affect readability.

Dense paragraphs affect readability.

circle-exclamation

circle-exclamation

Navigation menu lists too many options and can overwhelm.

Navigation menu lists too many options and can overwhelm.

Navigation menu lists too many options and can overwhelm.

circle-exclamation

circle-exclamation

Lack of urgency or scarcity in messaging.

Lack of urgency or scarcity in messaging.

Lack of urgency or scarcity in messaging.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Adapts layout across devices with stacked sections, but overlays occasionally obscure content.

Adapts layout across devices with stacked sections, but overlays occasionally obscure content.

check

check

Sections stack vertically on mobile, preserving visual hierarchy.

Sections stack vertically on mobile, preserving visual hierarchy.

xmark

xmark

Cookie banner overlaps page content on smaller screens.

Cookie banner overlaps page content on smaller screens.

lightbulb

lightbulb

Adjust overlay z-index and sizing to prevent content blockage.

Adjust overlay z-index and sizing to prevent content blockage.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Adapts layout across devices with stacked sections, but overlays occasionally obscure content.

check

Sections stack vertically on mobile, preserving visual hierarchy.

xmark

Cookie banner overlaps page content on smaller screens.

lightbulb

Adjust overlay z-index and sizing to prevent content blockage.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Awards logos provide social proof, but no scarcity cues or dynamic pricing prompts are evident.

Awards logos provide social proof, but no scarcity cues or dynamic pricing prompts are evident.

check

check

Forbes and Traveler awards build strong credibility.

Forbes and Traveler awards build strong credibility.

xmark

xmark

Absent scarcity messaging or limited-time deals reduces urgency to book.

Absent scarcity messaging or limited-time deals reduces urgency to book.

lightbulb

lightbulb

Integrate limited-availability notices to leverage scarcity.

Integrate limited-availability notices to leverage scarcity.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Awards logos provide social proof, but no scarcity cues or dynamic pricing prompts are evident.

check

Forbes and Traveler awards build strong credibility.

xmark

Absent scarcity messaging or limited-time deals reduces urgency to book.

lightbulb

Integrate limited-availability notices to leverage scarcity.

Great

Great

Keep it up!

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Unique luxury aesthetic and typographic style convey exclusivity, though layout follows common patterns.

Unique luxury aesthetic and typographic style convey exclusivity, though layout follows common patterns.

check

check

Distinctive section titles provide an artistic feel.

Distinctive section titles provide an artistic feel.

xmark

xmark

Overall page structure is conventional, limiting memorability.

Overall page structure is conventional, limiting memorability.

lightbulb

lightbulb

Introduce subtle animations or interactive elements to elevate creativity.

Introduce subtle animations or interactive elements to elevate creativity.

Great

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Unique luxury aesthetic and typographic style convey exclusivity, though layout follows common patterns.

check

Distinctive section titles provide an artistic feel.

xmark

Overall page structure is conventional, limiting memorability.

lightbulb

Introduce subtle animations or interactive elements to elevate creativity.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Organized into clear sections with intuitive CTAs, but verbose copy and menu overload hinder engagement.

Organized into clear sections with intuitive CTAs, but verbose copy and menu overload hinder engagement.

check

check

“Check Availability” CTA is prominently placed above the fold.

“Check Availability” CTA is prominently placed above the fold.

xmark

xmark

Extensive navigation links create decision fatigue.

Extensive navigation links create decision fatigue.

lightbulb

lightbulb

Streamline navigation by grouping related links into dropdowns.

Streamline navigation by grouping related links into dropdowns.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Organized into clear sections with intuitive CTAs, but verbose copy and menu overload hinder engagement.

check

“Check Availability” CTA is prominently placed above the fold.

xmark

Extensive navigation links create decision fatigue.

lightbulb

Streamline navigation by grouping related links into dropdowns.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Elegant, descriptive headings reinforce brand, but body text is lengthy and lacks skimmable structure.

Elegant, descriptive headings reinforce brand, but body text is lengthy and lacks skimmable structure.

check

check

Headlines evoke luxury and exclusivity effectively.

Headlines evoke luxury and exclusivity effectively.

xmark

xmark

Long paragraphs deter quick scanning and reduce clarity.

Long paragraphs deter quick scanning and reduce clarity.

lightbulb

lightbulb

Break content into bullet points or shorter lines to aid readability.

Break content into bullet points or shorter lines to aid readability.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Elegant, descriptive headings reinforce brand, but body text is lengthy and lacks skimmable structure.

check

Headlines evoke luxury and exclusivity effectively.

xmark

Long paragraphs deter quick scanning and reduce clarity.

lightbulb

Break content into bullet points or shorter lines to aid readability.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Refined, luxurious visuals with consistent neutral palette and elegant typography.

Refined, luxurious visuals with consistent neutral palette and elegant typography.

check

check

High-quality photography compellingly showcases hotel interiors.

High-quality photography compellingly showcases hotel interiors.

xmark

xmark

Thin, delicate font reduces readability, especially on small screens.

Thin, delicate font reduces readability, especially on small screens.

lightbulb

lightbulb

Consider increasing contrast or weight of headlines for legibility.

Consider increasing contrast or weight of headlines for legibility.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Refined, luxurious visuals with consistent neutral palette and elegant typography.

check

High-quality photography compellingly showcases hotel interiors.

xmark

Thin, delicate font reduces readability, especially on small screens.

lightbulb

Consider increasing contrast or weight of headlines for legibility.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Scarcity Messaging

Add Scarcity Messaging

Add Scarcity Messaging

Display limited-time offers or low room availability notices to create urgency and boost bookings.

Display limited-time offers or low room availability notices to create urgency and boost bookings.

Important

Moderate fix

Feature Guest Reviews

Feature Guest Reviews

Feature Guest Reviews

Incorporate star ratings and customer testimonials with photos to enhance social proof and credibility.

Incorporate star ratings and customer testimonials with photos to enhance social proof and credibility.

Suggestion

Easy fix

Optimize Text Readability

Optimize Text Readability

Optimize Text Readability

Break long paragraphs into concise bullet points or shorter sentences for easier scanning and comprehension.

Break long paragraphs into concise bullet points or shorter sentences for easier scanning and comprehension.

Suggestion

Easy fix

Simplify Cookie Banner

Simplify Cookie Banner

Simplify Cookie Banner

Use a less intrusive, banner-only consent interface to reduce obstruction and improve user experience.

Use a less intrusive, banner-only consent interface to reduce obstruction and improve user experience.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025