Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
60
Website Rank
Luxury hotel page with striking imagery, typographic elegance, and clear booking CTA, though dense text and privacy popups interrupt the experience.
B
Conversion Qualification*
#
60
Website Rank
B
Conversion Qualification*
Luxury hotel page with striking imagery, typographic elegance, and clear booking CTA, though dense text and privacy popups interrupt the experience.
#
60
Website Rank
Luxury hotel page with striking imagery, typographic elegance, and clear booking CTA, though dense text and privacy popups interrupt the experience.
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Stunning imagery showcases the hotel’s luxury aesthetic.
Stunning imagery showcases the hotel’s luxury aesthetic.
Stunning imagery showcases the hotel’s luxury aesthetic.
circle-check
circle-check
Clear, elegant typography reinforces brand identity.
Clear, elegant typography reinforces brand identity.
Clear, elegant typography reinforces brand identity.
circle-check
circle-check
“Check Availability” CTA is visible above the fold.
“Check Availability” CTA is visible above the fold.
“Check Availability” CTA is visible above the fold.
circle-check
circle-check
Well-structured sections highlight unique hotel features.
Well-structured sections highlight unique hotel features.
Well-structured sections highlight unique hotel features.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Cookie consent overlay disrupts the initial view.
Cookie consent overlay disrupts the initial view.
Cookie consent overlay disrupts the initial view.
circle-exclamation
circle-exclamation
Dense paragraphs affect readability.
Dense paragraphs affect readability.
Dense paragraphs affect readability.
circle-exclamation
circle-exclamation
Navigation menu lists too many options and can overwhelm.
Navigation menu lists too many options and can overwhelm.
Navigation menu lists too many options and can overwhelm.
circle-exclamation
circle-exclamation
Lack of urgency or scarcity in messaging.
Lack of urgency or scarcity in messaging.
Lack of urgency or scarcity in messaging.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Adapts layout across devices with stacked sections, but overlays occasionally obscure content.
Adapts layout across devices with stacked sections, but overlays occasionally obscure content.
check
check
Sections stack vertically on mobile, preserving visual hierarchy.
Sections stack vertically on mobile, preserving visual hierarchy.
xmark
xmark
Cookie banner overlaps page content on smaller screens.
Cookie banner overlaps page content on smaller screens.
lightbulb
lightbulb
Adjust overlay z-index and sizing to prevent content blockage.
Adjust overlay z-index and sizing to prevent content blockage.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Adapts layout across devices with stacked sections, but overlays occasionally obscure content.
check
Sections stack vertically on mobile, preserving visual hierarchy.
xmark
Cookie banner overlaps page content on smaller screens.
lightbulb
Adjust overlay z-index and sizing to prevent content blockage.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Awards logos provide social proof, but no scarcity cues or dynamic pricing prompts are evident.
Awards logos provide social proof, but no scarcity cues or dynamic pricing prompts are evident.
check
check
Forbes and Traveler awards build strong credibility.
Forbes and Traveler awards build strong credibility.
xmark
xmark
Absent scarcity messaging or limited-time deals reduces urgency to book.
Absent scarcity messaging or limited-time deals reduces urgency to book.
lightbulb
lightbulb
Integrate limited-availability notices to leverage scarcity.
Integrate limited-availability notices to leverage scarcity.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Awards logos provide social proof, but no scarcity cues or dynamic pricing prompts are evident.
check
Forbes and Traveler awards build strong credibility.
xmark
Absent scarcity messaging or limited-time deals reduces urgency to book.
lightbulb
Integrate limited-availability notices to leverage scarcity.
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique luxury aesthetic and typographic style convey exclusivity, though layout follows common patterns.
Unique luxury aesthetic and typographic style convey exclusivity, though layout follows common patterns.
check
check
Distinctive section titles provide an artistic feel.
Distinctive section titles provide an artistic feel.
xmark
xmark
Overall page structure is conventional, limiting memorability.
Overall page structure is conventional, limiting memorability.
lightbulb
lightbulb
Introduce subtle animations or interactive elements to elevate creativity.
Introduce subtle animations or interactive elements to elevate creativity.
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique luxury aesthetic and typographic style convey exclusivity, though layout follows common patterns.
check
Distinctive section titles provide an artistic feel.
xmark
Overall page structure is conventional, limiting memorability.
lightbulb
Introduce subtle animations or interactive elements to elevate creativity.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Organized into clear sections with intuitive CTAs, but verbose copy and menu overload hinder engagement.
Organized into clear sections with intuitive CTAs, but verbose copy and menu overload hinder engagement.
check
check
“Check Availability” CTA is prominently placed above the fold.
“Check Availability” CTA is prominently placed above the fold.
xmark
xmark
Extensive navigation links create decision fatigue.
Extensive navigation links create decision fatigue.
lightbulb
lightbulb
Streamline navigation by grouping related links into dropdowns.
Streamline navigation by grouping related links into dropdowns.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Organized into clear sections with intuitive CTAs, but verbose copy and menu overload hinder engagement.
check
“Check Availability” CTA is prominently placed above the fold.
xmark
Extensive navigation links create decision fatigue.
lightbulb
Streamline navigation by grouping related links into dropdowns.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Elegant, descriptive headings reinforce brand, but body text is lengthy and lacks skimmable structure.
Elegant, descriptive headings reinforce brand, but body text is lengthy and lacks skimmable structure.
check
check
Headlines evoke luxury and exclusivity effectively.
Headlines evoke luxury and exclusivity effectively.
xmark
xmark
Long paragraphs deter quick scanning and reduce clarity.
Long paragraphs deter quick scanning and reduce clarity.
lightbulb
lightbulb
Break content into bullet points or shorter lines to aid readability.
Break content into bullet points or shorter lines to aid readability.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Elegant, descriptive headings reinforce brand, but body text is lengthy and lacks skimmable structure.
check
Headlines evoke luxury and exclusivity effectively.
xmark
Long paragraphs deter quick scanning and reduce clarity.
lightbulb
Break content into bullet points or shorter lines to aid readability.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Refined, luxurious visuals with consistent neutral palette and elegant typography.
Refined, luxurious visuals with consistent neutral palette and elegant typography.
check
check
High-quality photography compellingly showcases hotel interiors.
High-quality photography compellingly showcases hotel interiors.
xmark
xmark
Thin, delicate font reduces readability, especially on small screens.
Thin, delicate font reduces readability, especially on small screens.
lightbulb
lightbulb
Consider increasing contrast or weight of headlines for legibility.
Consider increasing contrast or weight of headlines for legibility.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Refined, luxurious visuals with consistent neutral palette and elegant typography.
check
High-quality photography compellingly showcases hotel interiors.
xmark
Thin, delicate font reduces readability, especially on small screens.
lightbulb
Consider increasing contrast or weight of headlines for legibility.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Scarcity Messaging
Add Scarcity Messaging
Add Scarcity Messaging
Display limited-time offers or low room availability notices to create urgency and boost bookings.
Display limited-time offers or low room availability notices to create urgency and boost bookings.
Important
Moderate fix
Feature Guest Reviews
Feature Guest Reviews
Feature Guest Reviews
Incorporate star ratings and customer testimonials with photos to enhance social proof and credibility.
Incorporate star ratings and customer testimonials with photos to enhance social proof and credibility.
Suggestion
Easy fix
Optimize Text Readability
Optimize Text Readability
Optimize Text Readability
Break long paragraphs into concise bullet points or shorter sentences for easier scanning and comprehension.
Break long paragraphs into concise bullet points or shorter sentences for easier scanning and comprehension.
Suggestion
Easy fix
Simplify Cookie Banner
Simplify Cookie Banner
Simplify Cookie Banner
Use a less intrusive, banner-only consent interface to reduce obstruction and improve user experience.
Use a less intrusive, banner-only consent interface to reduce obstruction and improve user experience.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025