( WEBSITE CONVERSION ANALYSIS )
marriott.com/en-us/hotels/sjdls-solaz-a-luxury-collection-resort-los-cabos
( OVERVIEW )
Clean modern page for Solaz Los Cabos with hero heading rooms carousel offers amenity list spa info map faqs and footer Strong brand identity but imagery placeholders and dense navigation reduce engagement
( SCORES )
( DETAIL )
Minimalist design with generous white-space conveys luxury but placeholder images reduce visual impact
Working: Elegant layout aligns with luxury positioning and maintains visual hierarchy
Gap: Overuse of white-space without compelling imagery makes page feel empty and unengaging
Insight: Introduce high quality hero images to balance white-space with engaging visuals
Layout appears fluid with carousel and collapsible sections but image placeholders raise responsive clarity concerns
Working: Carousel adapts well to varying widths ensuring content remains accessible across devices
Gap: Placeholder boxes instead of images may break layout on smaller viewports
Insight: Test actual high-res images to ensure carousel responsiveness and avoid layout shifts
Content is organized into clear sections but navigation complexity may strain decision making
Working: Sections chunk info logically aiding user scanning for relevant details
Gap: Mega menu with dozens of links introduces Hicks Law friction
Insight: Streamline navigation to key actions and collapse less-used links
Headings and policy texts are clear though some copy is truncated and CTAs lack urgency
Working: Headings clearly signal section content and purpose
Gap: Promotional text cuts off mid sentence reducing clarity
Insight: Ensure full copy is displayed or include Read more to prevent truncation
Page follows standard hotel site conventions with limited unique creative elements
Working: Luxury branding is consistent reinforcing Marriotts identity
Gap: Layout and features mirror other Marriott pages lacking distinct Solaz personality
Insight: Integrate local cultural visuals and storytelling to differentiate the resort experience
Offers are showcased but lack scarcity or social proof to drive bookings urgency
Working: Offers carousel highlights promotions clearly and invites exploration
Gap: Absence of countdowns or limited availability messaging reduces incentive
Insight: Implement booking countdown timers and guest testimonials to boost conversion
( OPPORTUNITIES )
The highest-impact changes we'd prioritize first.
Place high resolution hero image to replace blank background improving visual engagement and brand impact
Reduce the number of top level links grouping less-used items under a More menu to decrease cognitive load
Incorporate third party review snippets or star ratings below hero to provide social proof and trust signals
Include limited time deal countdown timers on offer cards to create urgency and encourage bookings
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