Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
108
Website Rank
The Saint Paul Hotel homepage uses a full-screen hero image, elegant typography and sections for dining, events, and offers. Imagery and branding are strong, but CTAs lack prominence and text is verbose.
C+
Conversion Qualification*
#
108
Website Rank
C+
Conversion Qualification*
The Saint Paul Hotel homepage uses a full-screen hero image, elegant typography and sections for dining, events, and offers. Imagery and branding are strong, but CTAs lack prominence and text is verbose.
#
108
Website Rank
The Saint Paul Hotel homepage uses a full-screen hero image, elegant typography and sections for dining, events, and offers. Imagery and branding are strong, but CTAs lack prominence and text is verbose.
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image conveys grandeur and brand identity effectively.
Hero image conveys grandeur and brand identity effectively.
Hero image conveys grandeur and brand identity effectively.
circle-check
circle-check
Elegant typography aligns with luxury positioning.
Elegant typography aligns with luxury positioning.
Elegant typography aligns with luxury positioning.
circle-check
circle-check
Clear navigation categories cover major offerings.
Clear navigation categories cover major offerings.
Clear navigation categories cover major offerings.
circle-check
circle-check
High-quality imagery enhances visual appeal.
High-quality imagery enhances visual appeal.
High-quality imagery enhances visual appeal.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Primary booking CTA is not prominent enough.
Primary booking CTA is not prominent enough.
Primary booking CTA is not prominent enough.
circle-exclamation
circle-exclamation
Information overload due to long paragraphs.
Information overload due to long paragraphs.
Information overload due to long paragraphs.
circle-exclamation
circle-exclamation
No visible user reviews or social proof.
No visible user reviews or social proof.
No visible user reviews or social proof.
circle-exclamation
circle-exclamation
Footer is cluttered with redundant links.
Footer is cluttered with redundant links.
Footer is cluttered with redundant links.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well to screens but some elements shrink making interactions harder.
Layout adapts well to screens but some elements shrink making interactions harder.
check
check
Navigation condenses appropriately on mobile.
Navigation condenses appropriately on mobile.
xmark
xmark
Text size on mobile is small, impacting readability.
Text size on mobile is small, impacting readability.
lightbulb
lightbulb
Adjust font sizes and button hit areas for smaller screens.
Adjust font sizes and button hit areas for smaller screens.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well to screens but some elements shrink making interactions harder.
check
Navigation condenses appropriately on mobile.
xmark
Text size on mobile is small, impacting readability.
lightbulb
Adjust font sizes and button hit areas for smaller screens.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of urgency tactics, no social proof; brand story emphasized.
Limited use of urgency tactics, no social proof; brand story emphasized.
check
check
Promotional gift card offer is clear and visible.
Promotional gift card offer is clear and visible.
xmark
xmark
Absence of user testimonials reduces trust signals.
Absence of user testimonials reduces trust signals.
lightbulb
lightbulb
Add customer reviews and limited-time deals to drive conversions.
Add customer reviews and limited-time deals to drive conversions.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of urgency tactics, no social proof; brand story emphasized.
check
Promotional gift card offer is clear and visible.
xmark
Absence of user testimonials reduces trust signals.
lightbulb
Add customer reviews and limited-time deals to drive conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Classic luxury design meets standard industry patterns, lacking standout features.
Classic luxury design meets standard industry patterns, lacking standout features.
check
check
The curated imagery creates a distinct luxury mood.
The curated imagery creates a distinct luxury mood.
xmark
xmark
Layout follows common hotel site templates.
Layout follows common hotel site templates.
lightbulb
lightbulb
Incorporate unique interactive elements to differentiate brand.
Incorporate unique interactive elements to differentiate brand.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Classic luxury design meets standard industry patterns, lacking standout features.
check
The curated imagery creates a distinct luxury mood.
xmark
Layout follows common hotel site templates.
lightbulb
Incorporate unique interactive elements to differentiate brand.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clean sectioning helps scanning, but lengthy text and lack of direction hamper task flow.
Clean sectioning helps scanning, but lengthy text and lack of direction hamper task flow.
check
check
Intuitive section layout groups content logically.
Intuitive section layout groups content logically.
xmark
xmark
Excessive scrolling needed to find booking options.
Excessive scrolling needed to find booking options.
lightbulb
lightbulb
Introduce sticky booking widget or jump links for quicker access.
Introduce sticky booking widget or jump links for quicker access.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clean sectioning helps scanning, but lengthy text and lack of direction hamper task flow.
check
Intuitive section layout groups content logically.
xmark
Excessive scrolling needed to find booking options.
lightbulb
Introduce sticky booking widget or jump links for quicker access.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is descriptive and brand-aligned but overly verbose and inconsistent in tone.
Copy is descriptive and brand-aligned but overly verbose and inconsistent in tone.
check
check
Headings convey brand story and offerings clearly.
Headings convey brand story and offerings clearly.
xmark
xmark
Body text is heavy and could overwhelm users.
Body text is heavy and could overwhelm users.
lightbulb
lightbulb
Condense paragraphs and add bullet points for skimmability.
Condense paragraphs and add bullet points for skimmability.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is descriptive and brand-aligned but overly verbose and inconsistent in tone.
check
Headings convey brand story and offerings clearly.
xmark
Body text is heavy and could overwhelm users.
lightbulb
Condense paragraphs and add bullet points for skimmability.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Luxurious aesthetic with balanced colors and imagery but CTA contrast and hierarchy could be improved.
Luxurious aesthetic with balanced colors and imagery but CTA contrast and hierarchy could be improved.
check
check
High-quality photos and refined color palette reinforce luxury appeal.
High-quality photos and refined color palette reinforce luxury appeal.
xmark
xmark
CTA button color blends with background, reducing visibility.
CTA button color blends with background, reducing visibility.
lightbulb
lightbulb
Enhance CTA prominence through stronger contrast and spacing.
Enhance CTA prominence through stronger contrast and spacing.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Luxurious aesthetic with balanced colors and imagery but CTA contrast and hierarchy could be improved.
check
High-quality photos and refined color palette reinforce luxury appeal.
xmark
CTA button color blends with background, reducing visibility.
lightbulb
Enhance CTA prominence through stronger contrast and spacing.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Boost CTA Visibility
Boost CTA Visibility
Boost CTA Visibility
Increase contrast and size of primary reservation button to draw attention and improve click-through rates.
Increase contrast and size of primary reservation button to draw attention and improve click-through rates.
Important
Moderate fix
Include Social Proof
Include Social Proof
Include Social Proof
Add guest reviews or testimonials with star ratings to build trust and encourage bookings.
Add guest reviews or testimonials with star ratings to build trust and encourage bookings.
Suggestion
Moderate fix
Implement Sticky Booking Bar
Implement Sticky Booking Bar
Implement Sticky Booking Bar
Introduce a persistent booking widget or anchor links for quick access to reservation tools regardless of scroll position.
Introduce a persistent booking widget or anchor links for quick access to reservation tools regardless of scroll position.
Suggestion
Easy fix
Optimize Text for Scanability
Optimize Text for Scanability
Optimize Text for Scanability
Break long paragraphs into bullet points or shorter sentences to enhance readability and reduce cognitive load.
Break long paragraphs into bullet points or shorter sentences to enhance readability and reduce cognitive load.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025