Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

108

Website Rank

The Saint Paul Hotel homepage uses a full-screen hero image, elegant typography and sections for dining, events, and offers. Imagery and branding are strong, but CTAs lack prominence and text is verbose.

C+

Conversion Qualification*

#

108

Website Rank

C+

Conversion Qualification*

The Saint Paul Hotel homepage uses a full-screen hero image, elegant typography and sections for dining, events, and offers. Imagery and branding are strong, but CTAs lack prominence and text is verbose.

#

108

Website Rank

The Saint Paul Hotel homepage uses a full-screen hero image, elegant typography and sections for dining, events, and offers. Imagery and branding are strong, but CTAs lack prominence and text is verbose.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Hero image conveys grandeur and brand identity effectively.

Hero image conveys grandeur and brand identity effectively.

Hero image conveys grandeur and brand identity effectively.

circle-check

circle-check

Elegant typography aligns with luxury positioning.

Elegant typography aligns with luxury positioning.

Elegant typography aligns with luxury positioning.

circle-check

circle-check

Clear navigation categories cover major offerings.

Clear navigation categories cover major offerings.

Clear navigation categories cover major offerings.

circle-check

circle-check

High-quality imagery enhances visual appeal.

High-quality imagery enhances visual appeal.

High-quality imagery enhances visual appeal.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Primary booking CTA is not prominent enough.

Primary booking CTA is not prominent enough.

Primary booking CTA is not prominent enough.

circle-exclamation

circle-exclamation

Information overload due to long paragraphs.

Information overload due to long paragraphs.

Information overload due to long paragraphs.

circle-exclamation

circle-exclamation

No visible user reviews or social proof.

No visible user reviews or social proof.

No visible user reviews or social proof.

circle-exclamation

circle-exclamation

Footer is cluttered with redundant links.

Footer is cluttered with redundant links.

Footer is cluttered with redundant links.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts well to screens but some elements shrink making interactions harder.

Layout adapts well to screens but some elements shrink making interactions harder.

check

check

Navigation condenses appropriately on mobile.

Navigation condenses appropriately on mobile.

xmark

xmark

Text size on mobile is small, impacting readability.

Text size on mobile is small, impacting readability.

lightbulb

lightbulb

Adjust font sizes and button hit areas for smaller screens.

Adjust font sizes and button hit areas for smaller screens.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts well to screens but some elements shrink making interactions harder.

check

Navigation condenses appropriately on mobile.

xmark

Text size on mobile is small, impacting readability.

lightbulb

Adjust font sizes and button hit areas for smaller screens.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited use of urgency tactics, no social proof; brand story emphasized.

Limited use of urgency tactics, no social proof; brand story emphasized.

check

check

Promotional gift card offer is clear and visible.

Promotional gift card offer is clear and visible.

xmark

xmark

Absence of user testimonials reduces trust signals.

Absence of user testimonials reduces trust signals.

lightbulb

lightbulb

Add customer reviews and limited-time deals to drive conversions.

Add customer reviews and limited-time deals to drive conversions.

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited use of urgency tactics, no social proof; brand story emphasized.

check

Promotional gift card offer is clear and visible.

xmark

Absence of user testimonials reduces trust signals.

lightbulb

Add customer reviews and limited-time deals to drive conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Classic luxury design meets standard industry patterns, lacking standout features.

Classic luxury design meets standard industry patterns, lacking standout features.

check

check

The curated imagery creates a distinct luxury mood.

The curated imagery creates a distinct luxury mood.

xmark

xmark

Layout follows common hotel site templates.

Layout follows common hotel site templates.

lightbulb

lightbulb

Incorporate unique interactive elements to differentiate brand.

Incorporate unique interactive elements to differentiate brand.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Classic luxury design meets standard industry patterns, lacking standout features.

check

The curated imagery creates a distinct luxury mood.

xmark

Layout follows common hotel site templates.

lightbulb

Incorporate unique interactive elements to differentiate brand.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clean sectioning helps scanning, but lengthy text and lack of direction hamper task flow.

Clean sectioning helps scanning, but lengthy text and lack of direction hamper task flow.

check

check

Intuitive section layout groups content logically.

Intuitive section layout groups content logically.

xmark

xmark

Excessive scrolling needed to find booking options.

Excessive scrolling needed to find booking options.

lightbulb

lightbulb

Introduce sticky booking widget or jump links for quicker access.

Introduce sticky booking widget or jump links for quicker access.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clean sectioning helps scanning, but lengthy text and lack of direction hamper task flow.

check

Intuitive section layout groups content logically.

xmark

Excessive scrolling needed to find booking options.

lightbulb

Introduce sticky booking widget or jump links for quicker access.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is descriptive and brand-aligned but overly verbose and inconsistent in tone.

Copy is descriptive and brand-aligned but overly verbose and inconsistent in tone.

check

check

Headings convey brand story and offerings clearly.

Headings convey brand story and offerings clearly.

xmark

xmark

Body text is heavy and could overwhelm users.

Body text is heavy and could overwhelm users.

lightbulb

lightbulb

Condense paragraphs and add bullet points for skimmability.

Condense paragraphs and add bullet points for skimmability.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is descriptive and brand-aligned but overly verbose and inconsistent in tone.

check

Headings convey brand story and offerings clearly.

xmark

Body text is heavy and could overwhelm users.

lightbulb

Condense paragraphs and add bullet points for skimmability.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Luxurious aesthetic with balanced colors and imagery but CTA contrast and hierarchy could be improved.

Luxurious aesthetic with balanced colors and imagery but CTA contrast and hierarchy could be improved.

check

check

High-quality photos and refined color palette reinforce luxury appeal.

High-quality photos and refined color palette reinforce luxury appeal.

xmark

xmark

CTA button color blends with background, reducing visibility.

CTA button color blends with background, reducing visibility.

lightbulb

lightbulb

Enhance CTA prominence through stronger contrast and spacing.

Enhance CTA prominence through stronger contrast and spacing.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Luxurious aesthetic with balanced colors and imagery but CTA contrast and hierarchy could be improved.

check

High-quality photos and refined color palette reinforce luxury appeal.

xmark

CTA button color blends with background, reducing visibility.

lightbulb

Enhance CTA prominence through stronger contrast and spacing.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Boost CTA Visibility

Boost CTA Visibility

Boost CTA Visibility

Increase contrast and size of primary reservation button to draw attention and improve click-through rates.

Increase contrast and size of primary reservation button to draw attention and improve click-through rates.

Important

Moderate fix

Include Social Proof

Include Social Proof

Include Social Proof

Add guest reviews or testimonials with star ratings to build trust and encourage bookings.

Add guest reviews or testimonials with star ratings to build trust and encourage bookings.

Suggestion

Moderate fix

Implement Sticky Booking Bar

Implement Sticky Booking Bar

Implement Sticky Booking Bar

Introduce a persistent booking widget or anchor links for quick access to reservation tools regardless of scroll position.

Introduce a persistent booking widget or anchor links for quick access to reservation tools regardless of scroll position.

Suggestion

Easy fix

Optimize Text for Scanability

Optimize Text for Scanability

Optimize Text for Scanability

Break long paragraphs into bullet points or shorter sentences to enhance readability and reduce cognitive load.

Break long paragraphs into bullet points or shorter sentences to enhance readability and reduce cognitive load.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025