Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
54
Website Rank
Homepage of The Saint Paul Hotel features luxury imagery and service sections for dining weddings meetings and reservations accessible via clear CTAs.
B
Conversion Qualification*
#
54
Website Rank
B
Conversion Qualification*
Homepage of The Saint Paul Hotel features luxury imagery and service sections for dining weddings meetings and reservations accessible via clear CTAs.
#
54
Website Rank
Homepage of The Saint Paul Hotel features luxury imagery and service sections for dining weddings meetings and reservations accessible via clear CTAs.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
78
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
78
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality photography reinforces brand luxury
High quality photography reinforces brand luxury
High quality photography reinforces brand luxury
circle-check
circle-check
Consistent color palette evokes sophistication
Consistent color palette evokes sophistication
Consistent color palette evokes sophistication
circle-check
circle-check
Clear primary CTA Reserve is always visible
Clear primary CTA Reserve is always visible
Clear primary CTA Reserve is always visible
circle-check
circle-check
Tile layout for services provides quick scannability
Tile layout for services provides quick scannability
Tile layout for services provides quick scannability
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Excessive block of text deters quick skimming
Excessive block of text deters quick skimming
Excessive block of text deters quick skimming
circle-exclamation
circle-exclamation
Ornate cursive headings hinder readability
Ornate cursive headings hinder readability
Ornate cursive headings hinder readability
circle-exclamation
circle-exclamation
Lack of social proof or guest testimonials
Lack of social proof or guest testimonials
Lack of social proof or guest testimonials
circle-exclamation
circle-exclamation
Footer links are dense and clutter the page
Footer links are dense and clutter the page
Footer links are dense and clutter the page
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layouts adapt well across devices; content reflows nicely but some text blocks seem small on mobile
Layouts adapt well across devices; content reflows nicely but some text blocks seem small on mobile
check
check
The grid of service tiles stacks cleanly ensuring each remains tappable on mobile displays
The grid of service tiles stacks cleanly ensuring each remains tappable on mobile displays
xmark
xmark
Paragraph text appears cramped on narrower viewports affecting readability for mobile users
Paragraph text appears cramped on narrower viewports affecting readability for mobile users
lightbulb
lightbulb
Increase mobile font sizes and adjust line heights to enhance legibility on small screens
Increase mobile font sizes and adjust line heights to enhance legibility on small screens
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layouts adapt well across devices; content reflows nicely but some text blocks seem small on mobile
check
The grid of service tiles stacks cleanly ensuring each remains tappable on mobile displays
xmark
Paragraph text appears cramped on narrower viewports affecting readability for mobile users
lightbulb
Increase mobile font sizes and adjust line heights to enhance legibility on small screens
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited sales tactics; lacks social proof and prominent scarcity cues outside promotions
Limited sales tactics; lacks social proof and prominent scarcity cues outside promotions
check
check
The Holiday Gift Card promotion provides a clear limited time offer incentive
The Holiday Gift Card promotion provides a clear limited time offer incentive
xmark
xmark
Absence of reviews or awards reduces credibility and limits social proof
Absence of reviews or awards reduces credibility and limits social proof
lightbulb
lightbulb
Add guest testimonials star ratings and partner logos to enhance trust and persuasion
Add guest testimonials star ratings and partner logos to enhance trust and persuasion
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited sales tactics; lacks social proof and prominent scarcity cues outside promotions
check
The Holiday Gift Card promotion provides a clear limited time offer incentive
xmark
Absence of reviews or awards reduces credibility and limits social proof
lightbulb
Add guest testimonials star ratings and partner logos to enhance trust and persuasion
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
78
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
The site feels premium but largely follows conventional hospitality templates
The site feels premium but largely follows conventional hospitality templates
check
check
The alternating color blocks and imagery create a visually engaging rhythm
The alternating color blocks and imagery create a visually engaging rhythm
xmark
xmark
No distinct interactive elements or animations to surprise and delight users
No distinct interactive elements or animations to surprise and delight users
lightbulb
lightbulb
Introduce subtle microinteractions to elevate originality and engagement
Introduce subtle microinteractions to elevate originality and engagement
Good
Solid start
sparkles
Originality & Creativity
78
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
The site feels premium but largely follows conventional hospitality templates
check
The alternating color blocks and imagery create a visually engaging rhythm
xmark
No distinct interactive elements or animations to surprise and delight users
lightbulb
Introduce subtle microinteractions to elevate originality and engagement
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation is familiar but abundance of choices and text can overwhelm decision making
Navigation is familiar but abundance of choices and text can overwhelm decision making
check
check
Primary nav with repeat Reserve button offers quick access to booking at any time
Primary nav with repeat Reserve button offers quick access to booking at any time
xmark
xmark
Hick’s law applies as users face too many options in menus and content sections
Hick’s law applies as users face too many options in menus and content sections
lightbulb
lightbulb
Streamline menus by grouping related actions and reducing redundant links to ease choices
Streamline menus by grouping related actions and reducing redundant links to ease choices
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation is familiar but abundance of choices and text can overwhelm decision making
check
Primary nav with repeat Reserve button offers quick access to booking at any time
xmark
Hick’s law applies as users face too many options in menus and content sections
lightbulb
Streamline menus by grouping related actions and reducing redundant links to ease choices
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy emphasizes luxury history but is repetitive and lacks persuasive brevity
Copy emphasizes luxury history but is repetitive and lacks persuasive brevity
check
check
Headings like Modern Luxury With a Storied History capture brand narrative effectively
Headings like Modern Luxury With a Storied History capture brand narrative effectively
xmark
xmark
Duplicate paragraphs and verbose descriptions dilute key messages
Duplicate paragraphs and verbose descriptions dilute key messages
lightbulb
lightbulb
Audit content to remove duplicates shorten paragraphs and focus on benefits
Audit content to remove duplicates shorten paragraphs and focus on benefits
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy emphasizes luxury history but is repetitive and lacks persuasive brevity
check
Headings like Modern Luxury With a Storied History capture brand narrative effectively
xmark
Duplicate paragraphs and verbose descriptions dilute key messages
lightbulb
Audit content to remove duplicates shorten paragraphs and focus on benefits
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant palette and imagery convey luxury but cursive typography hurts readability on some sections
Elegant palette and imagery convey luxury but cursive typography hurts readability on some sections
check
check
The harmonious use of gold teal and charcoal across sections reinforces a cohesive luxury brand feel
The harmonious use of gold teal and charcoal across sections reinforces a cohesive luxury brand feel
xmark
xmark
The reliance on cursive headings sacrifices legibility especially for users scanning quickly
The reliance on cursive headings sacrifices legibility especially for users scanning quickly
lightbulb
lightbulb
Consider replacing cursive fonts with a more legible serif to maintain elegance and improve readability
Consider replacing cursive fonts with a more legible serif to maintain elegance and improve readability
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant palette and imagery convey luxury but cursive typography hurts readability on some sections
check
The harmonious use of gold teal and charcoal across sections reinforces a cohesive luxury brand feel
xmark
The reliance on cursive headings sacrifices legibility especially for users scanning quickly
lightbulb
Consider replacing cursive fonts with a more legible serif to maintain elegance and improve readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Typography Legibility
Enhance Typography Legibility
Enhance Typography Legibility
Swap ornate cursive heading font for a clean elegant serif to improve readability while preserving luxury feel.
Swap ornate cursive heading font for a clean elegant serif to improve readability while preserving luxury feel.
Important
Moderate fix
Add Guest Testimonials
Add Guest Testimonials
Add Guest Testimonials
Integrate a carousel of authentic guest reviews with photos and star ratings to build social proof and trust.
Integrate a carousel of authentic guest reviews with photos and star ratings to build social proof and trust.
Suggestion
Easy fix
Increase Mobile Font Size
Increase Mobile Font Size
Increase Mobile Font Size
Adjust body text font size and line height on mobile to ensure legibility and reduce reading fatigue.
Adjust body text font size and line height on mobile to ensure legibility and reduce reading fatigue.
Suggestion
Moderate fix
Streamline Navigation Menu
Streamline Navigation Menu
Streamline Navigation Menu
Consolidate redundant links and group menu items under clear categories to reduce choice overload and simplify user flow.
Consolidate redundant links and group menu items under clear categories to reduce choice overload and simplify user flow.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025