The Saint Paul Hotel
The Saint Paul Hotel
The Saint Paul Hotel
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
The Saint Paul Hotel
The Saint Paul Hotel
The Saint Paul Hotel
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
108
108
out of 183 websites
out of 183 websites
71.5
71.5
71.5
/100
/100
/100
You ranked
out of 183 websites
108
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Navigation condenses appropriately on mobile.
Navigation condenses appropriately on mobile.
Navigation condenses appropriately on mobile.
xmark
xmark
What you can improve
Text size on mobile is small, impacting readability.
Text size on mobile is small, impacting readability.
Text size on mobile is small, impacting readability.
lightbulb
lightbulb
Quick insight
Adjust font sizes and button hit areas for smaller screens.
Adjust font sizes and button hit areas for smaller screens.
Adjust font sizes and button hit areas for smaller screens.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
50
50
50
/100
/100
/100
check
check
What you nailed
Promotional gift card offer is clear and visible.
Promotional gift card offer is clear and visible.
Promotional gift card offer is clear and visible.
xmark
xmark
What you can improve
Absence of user testimonials reduces trust signals.
Absence of user testimonials reduces trust signals.
Absence of user testimonials reduces trust signals.
lightbulb
lightbulb
Quick insight
Add customer reviews and limited-time deals to drive conversions.
Add customer reviews and limited-time deals to drive conversions.
Add customer reviews and limited-time deals to drive conversions.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Intuitive section layout groups content logically.
Intuitive section layout groups content logically.
Intuitive section layout groups content logically.
xmark
xmark
What you can improve
Excessive scrolling needed to find booking options.
Excessive scrolling needed to find booking options.
Excessive scrolling needed to find booking options.
lightbulb
lightbulb
Quick insight
Introduce sticky booking widget or jump links for quicker access.
Introduce sticky booking widget or jump links for quicker access.
Introduce sticky booking widget or jump links for quicker access.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Headings convey brand story and offerings clearly.
Headings convey brand story and offerings clearly.
Headings convey brand story and offerings clearly.
xmark
xmark
What you can improve
Body text is heavy and could overwhelm users.
Body text is heavy and could overwhelm users.
Body text is heavy and could overwhelm users.
lightbulb
lightbulb
Quick insight
Condense paragraphs and add bullet points for skimmability.
Condense paragraphs and add bullet points for skimmability.
Condense paragraphs and add bullet points for skimmability.
Great
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
High-quality photos and refined color palette reinforce luxury appeal.
High-quality photos and refined color palette reinforce luxury appeal.
High-quality photos and refined color palette reinforce luxury appeal.
xmark
xmark
What you can improve
CTA button color blends with background, reducing visibility.
CTA button color blends with background, reducing visibility.
CTA button color blends with background, reducing visibility.
lightbulb
lightbulb
Quick insight
Enhance CTA prominence through stronger contrast and spacing.
Enhance CTA prominence through stronger contrast and spacing.
Enhance CTA prominence through stronger contrast and spacing.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
The curated imagery creates a distinct luxury mood.
The curated imagery creates a distinct luxury mood.
The curated imagery creates a distinct luxury mood.
xmark
xmark
What you can improve
Layout follows common hotel site templates.
Layout follows common hotel site templates.
Layout follows common hotel site templates.
lightbulb
lightbulb
Quick insight
Incorporate unique interactive elements to differentiate brand.
Incorporate unique interactive elements to differentiate brand.
Incorporate unique interactive elements to differentiate brand.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Boost CTA Visibility
Increase contrast and size of primary reservation button to draw attention and improve click-through rates.
Important
Moderate fix
Include Social Proof
Add guest reviews or testimonials with star ratings to build trust and encourage bookings.
Important
Easy fix
Boost CTA Visibility
Increase contrast and size of primary reservation button to draw attention and improve click-through rates.
Important
Moderate fix
Include Social Proof
Add guest reviews or testimonials with star ratings to build trust and encourage bookings.
Suggestion
Moderate fix
Implement Sticky Booking Bar
Introduce a persistent booking widget or anchor links for quick access to reservation tools regardless of scroll position.
Suggestion
Easy fix
Optimize Text for Scanability
Break long paragraphs into bullet points or shorter sentences to enhance readability and reduce cognitive load.
Suggestion
Moderate fix
Implement Sticky Booking Bar
Introduce a persistent booking widget or anchor links for quick access to reservation tools regardless of scroll position.
Suggestion
Easy fix
Optimize Text for Scanability
Break long paragraphs into bullet points or shorter sentences to enhance readability and reduce cognitive load.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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