( Your Hospitality Tech Partner )

( Your Hospitality Tech Partner )

The Sea Pines Resort

The Sea Pines Resort

The Sea Pines Resort

Website Conversion Analysis

Website Conversion Analysis

Welcome,

Welcome,

The Sea Pines Resort

The Sea Pines Resort

The Sea Pines Resort

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Scroll to see full report

Trusted by

Trusted by

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

DETAILED ANALYSIS

DETAILED ANALYSIS

DETAILED ANALYSIS

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Solid start

Responsive Design

Responsive Design

Responsive Design

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

75

75

75

/100

/100

/100

check

check

What you nailed

Key sections remain accessible on tablet and mobile.

Key sections remain accessible on tablet and mobile.

Key sections remain accessible on tablet and mobile.

xmark

xmark

What you can improve

Navigation condenses into lengthy dropdowns on mobile.

Navigation condenses into lengthy dropdowns on mobile.

Navigation condenses into lengthy dropdowns on mobile.

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Quick insight

Simplify mobile menu to reduce tap targets and scrolling.

Simplify mobile menu to reduce tap targets and scrolling.

Simplify mobile menu to reduce tap targets and scrolling.

Good

Solid start

Influence Principles

Influence Principles

Influence Principles

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

60

60

60

/100

/100

/100

check

check

What you nailed

Scarcity message drives interest in summer booking.

Scarcity message drives interest in summer booking.

Scarcity message drives interest in summer booking.

xmark

xmark

What you can improve

No testimonials or ratings to reinforce trust.

No testimonials or ratings to reinforce trust.

No testimonials or ratings to reinforce trust.

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Quick insight

Add guest reviews and limited-time offers for deeper persuasion.

Add guest reviews and limited-time offers for deeper persuasion.

Add guest reviews and limited-time offers for deeper persuasion.

Good

Solid start

User Experience

User Experience

User Experience

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

78

78

78

/100

/100

/100

check

check

What you nailed

Chunked content helps users scan offerings easily.

Chunked content helps users scan offerings easily.

Chunked content helps users scan offerings easily.

xmark

xmark

What you can improve

Numerous links in header create decision paralysis.

Numerous links in header create decision paralysis.

Numerous links in header create decision paralysis.

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Quick insight

Prioritize primary CTAs and collapse tertiary links.

Prioritize primary CTAs and collapse tertiary links.

Prioritize primary CTAs and collapse tertiary links.

Good

Solid start

Copywriting

Copywriting

Copywriting

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

70

70

70

/100

/100

/100

check

check

What you nailed

Headlines evoke a sense of exclusivity and adventure.

Headlines evoke a sense of exclusivity and adventure.

Headlines evoke a sense of exclusivity and adventure.

xmark

xmark

What you can improve

Some paragraphs are lengthy and cut off, harming readability.

Some paragraphs are lengthy and cut off, harming readability.

Some paragraphs are lengthy and cut off, harming readability.

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Quick insight

Trim copy to focus on benefits and improve scan-ability.

Trim copy to focus on benefits and improve scan-ability.

Trim copy to focus on benefits and improve scan-ability.

Great

Solid start

Design & Aesthetics

Design & Aesthetics

Design & Aesthetics

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

80

80

80

/100

/100

/100

check

check

What you nailed

Hero and grid imagery create aspirational appeal.

Hero and grid imagery create aspirational appeal.

Hero and grid imagery create aspirational appeal.

xmark

xmark

What you can improve

Some sections feel repetitive and lack visual variety.

Some sections feel repetitive and lack visual variety.

Some sections feel repetitive and lack visual variety.

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Quick insight

Introduce varied layouts or accent colors to maintain engagement.

Introduce varied layouts or accent colors to maintain engagement.

Introduce varied layouts or accent colors to maintain engagement.

Good

Solid start

Originality & Creativity

Originality & Creativity

Originality & Creativity

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

65

65

65

/100

/100

/100

check

check

What you nailed

Local imagery and resort-specific references add authenticity.

Local imagery and resort-specific references add authenticity.

Local imagery and resort-specific references add authenticity.

xmark

xmark

What you can improve

Layout conventions feel familiar and less innovative.

Layout conventions feel familiar and less innovative.

Layout conventions feel familiar and less innovative.

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Quick insight

Incorporate interactive elements to enhance uniqueness.

Incorporate interactive elements to enhance uniqueness.

Incorporate interactive elements to enhance uniqueness.

Ready to unpack these insights together?

Ready to unpack these insights together?

Ready to unpack these insights together?

QUICK FIXES

QUICK FIXES

Recommended steps to improve your website.

Recommended steps to improve your website.

Important

Moderate fix

Integrate Testimonials

Show guest reviews or star ratings near key offerings to boost credibility and conversion.

Important

Easy fix

Clarify Pricing

Display starting rates or package prices on relevant cards to reduce friction and uncertainty.

Important

Moderate fix

Integrate Testimonials

Show guest reviews or star ratings near key offerings to boost credibility and conversion.

Important

Easy fix

Clarify Pricing

Display starting rates or package prices on relevant cards to reduce friction and uncertainty.

Suggestion

Moderate fix

Simplify Navigation

Streamline header links by grouping secondary items into a condensed menu to reduce Hick’s Law effects.

Suggestion

Easy fix

Add Interactive Map

Embed a small interactive map section to help users visualize location and access details easily.

Suggestion

Moderate fix

Simplify Navigation

Streamline header links by grouping secondary items into a condensed menu to reduce Hick’s Law effects.

Suggestion

Easy fix

Add Interactive Map

Embed a small interactive map section to help users visualize location and access details easily.

NEED HELP WITH THESE CHALLENGES?

NEED HELP WITH THESE CHALLENGES?

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

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Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2025 Zerf | All Rights Reserved

Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025