Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
97
Website Rank
Stylish, image-rich resort landing page showcasing Hilton Head experiences, accommodations, golf, dining and family activities with clear CTAs and a strong brand presence.
C+
Conversion Qualification*
#
97
Website Rank
C+
Conversion Qualification*
Stylish, image-rich resort landing page showcasing Hilton Head experiences, accommodations, golf, dining and family activities with clear CTAs and a strong brand presence.
#
97
Website Rank
Stylish, image-rich resort landing page showcasing Hilton Head experiences, accommodations, golf, dining and family activities with clear CTAs and a strong brand presence.
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
78
78
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality hero imagery makes an immediate visual impact.
High-quality hero imagery makes an immediate visual impact.
High-quality hero imagery makes an immediate visual impact.
circle-check
circle-check
Clean, consistent color palette aligns with brand identity.
Clean, consistent color palette aligns with brand identity.
Clean, consistent color palette aligns with brand identity.
circle-check
circle-check
Sectioned layout guides users through key offerings.
Sectioned layout guides users through key offerings.
Sectioned layout guides users through key offerings.
circle-check
circle-check
Prominent CTAs above the fold encourage engagement.
Prominent CTAs above the fold encourage engagement.
Prominent CTAs above the fold encourage engagement.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overwhelming with too many links.
Navigation menu is overwhelming with too many links.
Navigation menu is overwhelming with too many links.
circle-exclamation
circle-exclamation
Lack of visible pricing or rate comparisons reduces clarity.
Lack of visible pricing or rate comparisons reduces clarity.
Lack of visible pricing or rate comparisons reduces clarity.
circle-exclamation
circle-exclamation
No social proof or testimonials to build trust.
No social proof or testimonials to build trust.
No social proof or testimonials to build trust.
circle-exclamation
circle-exclamation
Footer and contact details feel dense and text-heavy.
Footer and contact details feel dense and text-heavy.
Footer and contact details feel dense and text-heavy.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layouts adapt but some text may crowd on smaller screens.
Layouts adapt but some text may crowd on smaller screens.
check
check
Key sections remain accessible on tablet and mobile.
Key sections remain accessible on tablet and mobile.
xmark
xmark
Navigation condenses into lengthy dropdowns on mobile.
Navigation condenses into lengthy dropdowns on mobile.
lightbulb
lightbulb
Simplify mobile menu to reduce tap targets and scrolling.
Simplify mobile menu to reduce tap targets and scrolling.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layouts adapt but some text may crowd on smaller screens.
check
Key sections remain accessible on tablet and mobile.
xmark
Navigation condenses into lengthy dropdowns on mobile.
lightbulb
Simplify mobile menu to reduce tap targets and scrolling.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Some scarcity cues but missing social proof and urgency detail.
Some scarcity cues but missing social proof and urgency detail.
check
check
Scarcity message drives interest in summer booking.
Scarcity message drives interest in summer booking.
xmark
xmark
No testimonials or ratings to reinforce trust.
No testimonials or ratings to reinforce trust.
lightbulb
lightbulb
Add guest reviews and limited-time offers for deeper persuasion.
Add guest reviews and limited-time offers for deeper persuasion.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Some scarcity cues but missing social proof and urgency detail.
check
Scarcity message drives interest in summer booking.
xmark
No testimonials or ratings to reinforce trust.
lightbulb
Add guest reviews and limited-time offers for deeper persuasion.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Professional design, though follows standard resort templates.
Professional design, though follows standard resort templates.
check
check
Local imagery and resort-specific references add authenticity.
Local imagery and resort-specific references add authenticity.
xmark
xmark
Layout conventions feel familiar and less innovative.
Layout conventions feel familiar and less innovative.
lightbulb
lightbulb
Incorporate interactive elements to enhance uniqueness.
Incorporate interactive elements to enhance uniqueness.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Professional design, though follows standard resort templates.
check
Local imagery and resort-specific references add authenticity.
xmark
Layout conventions feel familiar and less innovative.
lightbulb
Incorporate interactive elements to enhance uniqueness.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear sectioning aids navigation but choice overload at top.
Clear sectioning aids navigation but choice overload at top.
check
check
Chunked content helps users scan offerings easily.
Chunked content helps users scan offerings easily.
xmark
xmark
Numerous links in header create decision paralysis.
Numerous links in header create decision paralysis.
lightbulb
lightbulb
Prioritize primary CTAs and collapse tertiary links.
Prioritize primary CTAs and collapse tertiary links.
Good
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear sectioning aids navigation but choice overload at top.
check
Chunked content helps users scan offerings easily.
xmark
Numerous links in header create decision paralysis.
lightbulb
Prioritize primary CTAs and collapse tertiary links.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Language is descriptive and brand-aligned but verbose in spots.
Language is descriptive and brand-aligned but verbose in spots.
check
check
Headlines evoke a sense of exclusivity and adventure.
Headlines evoke a sense of exclusivity and adventure.
xmark
xmark
Some paragraphs are lengthy and cut off, harming readability.
Some paragraphs are lengthy and cut off, harming readability.
lightbulb
lightbulb
Trim copy to focus on benefits and improve scan-ability.
Trim copy to focus on benefits and improve scan-ability.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Language is descriptive and brand-aligned but verbose in spots.
check
Headlines evoke a sense of exclusivity and adventure.
xmark
Some paragraphs are lengthy and cut off, harming readability.
lightbulb
Trim copy to focus on benefits and improve scan-ability.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visually cohesive, luxurious design with strong photography.
Visually cohesive, luxurious design with strong photography.
check
check
Hero and grid imagery create aspirational appeal.
Hero and grid imagery create aspirational appeal.
xmark
xmark
Some sections feel repetitive and lack visual variety.
Some sections feel repetitive and lack visual variety.
lightbulb
lightbulb
Introduce varied layouts or accent colors to maintain engagement.
Introduce varied layouts or accent colors to maintain engagement.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Visually cohesive, luxurious design with strong photography.
check
Hero and grid imagery create aspirational appeal.
xmark
Some sections feel repetitive and lack visual variety.
lightbulb
Introduce varied layouts or accent colors to maintain engagement.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Integrate Testimonials
Integrate Testimonials
Integrate Testimonials
Show guest reviews or star ratings near key offerings to boost credibility and conversion.
Show guest reviews or star ratings near key offerings to boost credibility and conversion.
Important
Easy fix
Clarify Pricing
Clarify Pricing
Clarify Pricing
Display starting rates or package prices on relevant cards to reduce friction and uncertainty.
Display starting rates or package prices on relevant cards to reduce friction and uncertainty.
Suggestion
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Streamline header links by grouping secondary items into a condensed menu to reduce Hick’s Law effects.
Streamline header links by grouping secondary items into a condensed menu to reduce Hick’s Law effects.
Suggestion
Easy fix
Add Interactive Map
Add Interactive Map
Add Interactive Map
Embed a small interactive map section to help users visualize location and access details easily.
Embed a small interactive map section to help users visualize location and access details easily.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025