Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

97

Website Rank

Stylish, image-rich resort landing page showcasing Hilton Head experiences, accommodations, golf, dining and family activities with clear CTAs and a strong brand presence.

C+

Conversion Qualification*

#

97

Website Rank

C+

Conversion Qualification*

Stylish, image-rich resort landing page showcasing Hilton Head experiences, accommodations, golf, dining and family activities with clear CTAs and a strong brand presence.

#

97

Website Rank

Stylish, image-rich resort landing page showcasing Hilton Head experiences, accommodations, golf, dining and family activities with clear CTAs and a strong brand presence.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

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circle-check

High-quality hero imagery makes an immediate visual impact.

High-quality hero imagery makes an immediate visual impact.

High-quality hero imagery makes an immediate visual impact.

circle-check

circle-check

Clean, consistent color palette aligns with brand identity.

Clean, consistent color palette aligns with brand identity.

Clean, consistent color palette aligns with brand identity.

circle-check

circle-check

Sectioned layout guides users through key offerings.

Sectioned layout guides users through key offerings.

Sectioned layout guides users through key offerings.

circle-check

circle-check

Prominent CTAs above the fold encourage engagement.

Prominent CTAs above the fold encourage engagement.

Prominent CTAs above the fold encourage engagement.

Things to improve

Things to improve

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circle-exclamation

Navigation menu is overwhelming with too many links.

Navigation menu is overwhelming with too many links.

Navigation menu is overwhelming with too many links.

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circle-exclamation

Lack of visible pricing or rate comparisons reduces clarity.

Lack of visible pricing or rate comparisons reduces clarity.

Lack of visible pricing or rate comparisons reduces clarity.

circle-exclamation

circle-exclamation

No social proof or testimonials to build trust.

No social proof or testimonials to build trust.

No social proof or testimonials to build trust.

circle-exclamation

circle-exclamation

Footer and contact details feel dense and text-heavy.

Footer and contact details feel dense and text-heavy.

Footer and contact details feel dense and text-heavy.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layouts adapt but some text may crowd on smaller screens.

Layouts adapt but some text may crowd on smaller screens.

check

check

Key sections remain accessible on tablet and mobile.

Key sections remain accessible on tablet and mobile.

xmark

xmark

Navigation condenses into lengthy dropdowns on mobile.

Navigation condenses into lengthy dropdowns on mobile.

lightbulb

lightbulb

Simplify mobile menu to reduce tap targets and scrolling.

Simplify mobile menu to reduce tap targets and scrolling.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layouts adapt but some text may crowd on smaller screens.

check

Key sections remain accessible on tablet and mobile.

xmark

Navigation condenses into lengthy dropdowns on mobile.

lightbulb

Simplify mobile menu to reduce tap targets and scrolling.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Some scarcity cues but missing social proof and urgency detail.

Some scarcity cues but missing social proof and urgency detail.

check

check

Scarcity message drives interest in summer booking.

Scarcity message drives interest in summer booking.

xmark

xmark

No testimonials or ratings to reinforce trust.

No testimonials or ratings to reinforce trust.

lightbulb

lightbulb

Add guest reviews and limited-time offers for deeper persuasion.

Add guest reviews and limited-time offers for deeper persuasion.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Some scarcity cues but missing social proof and urgency detail.

check

Scarcity message drives interest in summer booking.

xmark

No testimonials or ratings to reinforce trust.

lightbulb

Add guest reviews and limited-time offers for deeper persuasion.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Professional design, though follows standard resort templates.

Professional design, though follows standard resort templates.

check

check

Local imagery and resort-specific references add authenticity.

Local imagery and resort-specific references add authenticity.

xmark

xmark

Layout conventions feel familiar and less innovative.

Layout conventions feel familiar and less innovative.

lightbulb

lightbulb

Incorporate interactive elements to enhance uniqueness.

Incorporate interactive elements to enhance uniqueness.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Professional design, though follows standard resort templates.

check

Local imagery and resort-specific references add authenticity.

xmark

Layout conventions feel familiar and less innovative.

lightbulb

Incorporate interactive elements to enhance uniqueness.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

78

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear sectioning aids navigation but choice overload at top.

Clear sectioning aids navigation but choice overload at top.

check

check

Chunked content helps users scan offerings easily.

Chunked content helps users scan offerings easily.

xmark

xmark

Numerous links in header create decision paralysis.

Numerous links in header create decision paralysis.

lightbulb

lightbulb

Prioritize primary CTAs and collapse tertiary links.

Prioritize primary CTAs and collapse tertiary links.

Good

Solid start

browser

User Experience (UX)

78

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear sectioning aids navigation but choice overload at top.

check

Chunked content helps users scan offerings easily.

xmark

Numerous links in header create decision paralysis.

lightbulb

Prioritize primary CTAs and collapse tertiary links.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Language is descriptive and brand-aligned but verbose in spots.

Language is descriptive and brand-aligned but verbose in spots.

check

check

Headlines evoke a sense of exclusivity and adventure.

Headlines evoke a sense of exclusivity and adventure.

xmark

xmark

Some paragraphs are lengthy and cut off, harming readability.

Some paragraphs are lengthy and cut off, harming readability.

lightbulb

lightbulb

Trim copy to focus on benefits and improve scan-ability.

Trim copy to focus on benefits and improve scan-ability.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Language is descriptive and brand-aligned but verbose in spots.

check

Headlines evoke a sense of exclusivity and adventure.

xmark

Some paragraphs are lengthy and cut off, harming readability.

lightbulb

Trim copy to focus on benefits and improve scan-ability.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Visually cohesive, luxurious design with strong photography.

Visually cohesive, luxurious design with strong photography.

check

check

Hero and grid imagery create aspirational appeal.

Hero and grid imagery create aspirational appeal.

xmark

xmark

Some sections feel repetitive and lack visual variety.

Some sections feel repetitive and lack visual variety.

lightbulb

lightbulb

Introduce varied layouts or accent colors to maintain engagement.

Introduce varied layouts or accent colors to maintain engagement.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Visually cohesive, luxurious design with strong photography.

check

Hero and grid imagery create aspirational appeal.

xmark

Some sections feel repetitive and lack visual variety.

lightbulb

Introduce varied layouts or accent colors to maintain engagement.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Integrate Testimonials

Integrate Testimonials

Integrate Testimonials

Show guest reviews or star ratings near key offerings to boost credibility and conversion.

Show guest reviews or star ratings near key offerings to boost credibility and conversion.

Important

Easy fix

Clarify Pricing

Clarify Pricing

Clarify Pricing

Display starting rates or package prices on relevant cards to reduce friction and uncertainty.

Display starting rates or package prices on relevant cards to reduce friction and uncertainty.

Suggestion

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Streamline header links by grouping secondary items into a condensed menu to reduce Hick’s Law effects.

Streamline header links by grouping secondary items into a condensed menu to reduce Hick’s Law effects.

Suggestion

Easy fix

Add Interactive Map

Add Interactive Map

Add Interactive Map

Embed a small interactive map section to help users visualize location and access details easily.

Embed a small interactive map section to help users visualize location and access details easily.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025