Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
40
Website Rank
The Setai Miami Beach landing page exudes luxury with impactful imagery and refined typography. Navigation is comprehensive but crowded. Content emphasizes brand narrative yet lacks clear promotions or detailed room info. Mobile adaptation is solid but could improve CTA accessibility.
B
Conversion Qualification*
#
40
Website Rank
B
Conversion Qualification*
The Setai Miami Beach landing page exudes luxury with impactful imagery and refined typography. Navigation is comprehensive but crowded. Content emphasizes brand narrative yet lacks clear promotions or detailed room info. Mobile adaptation is solid but could improve CTA accessibility.
#
40
Website Rank
The Setai Miami Beach landing page exudes luxury with impactful imagery and refined typography. Navigation is comprehensive but crowded. Content emphasizes brand narrative yet lacks clear promotions or detailed room info. Mobile adaptation is solid but could improve CTA accessibility.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
90
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
90
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking full-screen hero imagery fosters emotional appeal.
Striking full-screen hero imagery fosters emotional appeal.
Striking full-screen hero imagery fosters emotional appeal.
circle-check
circle-check
Elegant typography reinforces brand luxury.
Elegant typography reinforces brand luxury.
Elegant typography reinforces brand luxury.
circle-check
circle-check
Clear high-contrast CTA button "Reserve Your Stay".
Clear high-contrast CTA button "Reserve Your Stay".
Clear high-contrast CTA button "Reserve Your Stay".
circle-check
circle-check
Consistent brand aesthetic across the page.
Consistent brand aesthetic across the page.
Consistent brand aesthetic across the page.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Excessive navigation links may overwhelm users.
Excessive navigation links may overwhelm users.
Excessive navigation links may overwhelm users.
circle-exclamation
circle-exclamation
Lack of visible pricing information above the fold.
Lack of visible pricing information above the fold.
Lack of visible pricing information above the fold.
circle-exclamation
circle-exclamation
Sparse scarcity or package deal promotions.
Sparse scarcity or package deal promotions.
Sparse scarcity or package deal promotions.
circle-exclamation
circle-exclamation
Minimal CTAs within content sections beyond hero.
Minimal CTAs within content sections beyond hero.
Minimal CTAs within content sections beyond hero.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layouts adapt well to mobile, but some sections lose context.
Layouts adapt well to mobile, but some sections lose context.
check
check
Navigation collapses into a clear menu button on mobile.
Navigation collapses into a clear menu button on mobile.
xmark
xmark
Long scroll on mobile with sparse content may fatigue users.
Long scroll on mobile with sparse content may fatigue users.
lightbulb
lightbulb
Add sticky book button on mobile to improve accessibility.
Add sticky book button on mobile to improve accessibility.
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layouts adapt well to mobile, but some sections lose context.
check
Navigation collapses into a clear menu button on mobile.
xmark
Long scroll on mobile with sparse content may fatigue users.
lightbulb
Add sticky book button on mobile to improve accessibility.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited scarcity or urgency triggers, relies on brand prestige.
Limited scarcity or urgency triggers, relies on brand prestige.
check
check
Testimonials offer credible social proof.
Testimonials offer credible social proof.
xmark
xmark
Absence of real-time availability warnings or limited-time offers.
Absence of real-time availability warnings or limited-time offers.
lightbulb
lightbulb
Integrate countdown timers for special packages.
Integrate countdown timers for special packages.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited scarcity or urgency triggers, relies on brand prestige.
check
Testimonials offer credible social proof.
xmark
Absence of real-time availability warnings or limited-time offers.
lightbulb
Integrate countdown timers for special packages.
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
90
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Elegant, culturally inspired design sets it apart.
Elegant, culturally inspired design sets it apart.
check
check
Asian Art Deco theme is unique and memorable.
Asian Art Deco theme is unique and memorable.
xmark
xmark
Repetitive section titles could feel redundant.
Repetitive section titles could feel redundant.
lightbulb
lightbulb
Rotate section headers with fresh imagery and copy.
Rotate section headers with fresh imagery and copy.
Great
Keep it up!
sparkles
Originality & Creativity
90
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Elegant, culturally inspired design sets it apart.
check
Asian Art Deco theme is unique and memorable.
xmark
Repetitive section titles could feel redundant.
lightbulb
Rotate section headers with fresh imagery and copy.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Overall intuitive navigation but contains choice overload.
Overall intuitive navigation but contains choice overload.
check
check
Simple menu structure with hierarchical grouping.
Simple menu structure with hierarchical grouping.
xmark
xmark
Too many top-level links may increase decision time.
Too many top-level links may increase decision time.
lightbulb
lightbulb
Simplify menu by consolidating similar items.
Simplify menu by consolidating similar items.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Overall intuitive navigation but contains choice overload.
check
Simple menu structure with hierarchical grouping.
xmark
Too many top-level links may increase decision time.
lightbulb
Simplify menu by consolidating similar items.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Writing evokes luxury but lacks strong calls-to-action.
Writing evokes luxury but lacks strong calls-to-action.
check
check
Headlines communicate brand ethos effectively.
Headlines communicate brand ethos effectively.
xmark
xmark
Body text is poetic but may obscure practical details.
Body text is poetic but may obscure practical details.
lightbulb
lightbulb
Add brief bullet points for key room features.
Add brief bullet points for key room features.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Writing evokes luxury but lacks strong calls-to-action.
check
Headlines communicate brand ethos effectively.
xmark
Body text is poetic but may obscure practical details.
lightbulb
Add brief bullet points for key room features.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Luxurious minimalistic design with high-quality imagery and refined typography.
Luxurious minimalistic design with high-quality imagery and refined typography.
check
check
High-res images create emotional impact and showcase amenities.
High-res images create emotional impact and showcase amenities.
xmark
xmark
Palette feels monochromatic; lacks color accents to highlight key elements.
Palette feels monochromatic; lacks color accents to highlight key elements.
lightbulb
lightbulb
Introduce accent colors to CTAs to draw more attention.
Introduce accent colors to CTAs to draw more attention.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Luxurious minimalistic design with high-quality imagery and refined typography.
check
High-res images create emotional impact and showcase amenities.
xmark
Palette feels monochromatic; lacks color accents to highlight key elements.
lightbulb
Introduce accent colors to CTAs to draw more attention.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Highlight Promotions
Highlight Promotions
Highlight Promotions
Introduce a dedicated banner for special offers with clear scarcity elements like countdown timers to drive urgency.
Introduce a dedicated banner for special offers with clear scarcity elements like countdown timers to drive urgency.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Consolidate similar menu items and reduce top-level links to streamline decision-making and enhance findability.
Consolidate similar menu items and reduce top-level links to streamline decision-making and enhance findability.
Suggestion
Easy fix
Add Mobile Sticky CTA
Add Mobile Sticky CTA
Add Mobile Sticky CTA
Implement a persistent 'Book Now' button on mobile to keep primary CTA accessible without scrolling.
Implement a persistent 'Book Now' button on mobile to keep primary CTA accessible without scrolling.
Suggestion
Easy fix
Enhance Room Details
Enhance Room Details
Enhance Room Details
Include concise bullet lists of room amenities beneath image carousels to improve clarity and decision speed.
Include concise bullet lists of room amenities beneath image carousels to improve clarity and decision speed.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025