Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

28

Website Rank

Tides Inn’s homepage offers an immersive showcase of rooms, restoration projects, culinary experiences, and guest testimonials, all delivered with high-quality visuals and descriptive copy that captures the coastal resort charm.

B

Conversion Qualification*

#

28

Website Rank

B

Conversion Qualification*

Tides Inn’s homepage offers an immersive showcase of rooms, restoration projects, culinary experiences, and guest testimonials, all delivered with high-quality visuals and descriptive copy that captures the coastal resort charm.

#

28

Website Rank

Tides Inn’s homepage offers an immersive showcase of rooms, restoration projects, culinary experiences, and guest testimonials, all delivered with high-quality visuals and descriptive copy that captures the coastal resort charm.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong hero imagery and minimalist intro give a premium feel.

Strong hero imagery and minimalist intro give a premium feel.

Strong hero imagery and minimalist intro give a premium feel.

circle-check

circle-check

Consistent use of high-quality photos enhances visual appeal.

Consistent use of high-quality photos enhances visual appeal.

Consistent use of high-quality photos enhances visual appeal.

circle-check

circle-check

Descriptive sub-sections highlight unique resort experiences.

Descriptive sub-sections highlight unique resort experiences.

Descriptive sub-sections highlight unique resort experiences.

circle-check

circle-check

Multiple CTAs encourage deeper exploration of content.

Multiple CTAs encourage deeper exploration of content.

Multiple CTAs encourage deeper exploration of content.

Things to improve

Things to improve

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circle-exclamation

Navigation menu is overly long, overwhelming visitors early.

Navigation menu is overly long, overwhelming visitors early.

Navigation menu is overly long, overwhelming visitors early.

circle-exclamation

circle-exclamation

Reservation widget is buried low, reducing booking immediacy.

Reservation widget is buried low, reducing booking immediacy.

Reservation widget is buried low, reducing booking immediacy.

circle-exclamation

circle-exclamation

Lacks scarcity or time-sensitive offers to drive urgency.

Lacks scarcity or time-sensitive offers to drive urgency.

Lacks scarcity or time-sensitive offers to drive urgency.

circle-exclamation

circle-exclamation

Footer is cluttered with many links, detracting from clarity.

Footer is cluttered with many links, detracting from clarity.

Footer is cluttered with many links, detracting from clarity.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts well to various viewports, but complex nav may hamper smaller screens.

Layout adapts well to various viewports, but complex nav may hamper smaller screens.

check

check

Hero and content sections resize gracefully across devices.

Hero and content sections resize gracefully across devices.

xmark

xmark

Extensive menu items could overcrowd mobile navigation.

Extensive menu items could overcrowd mobile navigation.

lightbulb

lightbulb

Simplify mobile navigation into prioritized, collapsible sections.

Simplify mobile navigation into prioritized, collapsible sections.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts well to various viewports, but complex nav may hamper smaller screens.

check

Hero and content sections resize gracefully across devices.

xmark

Extensive menu items could overcrowd mobile navigation.

lightbulb

Simplify mobile navigation into prioritized, collapsible sections.

Good

Good

Solid start

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Solid social proof and branding, but missing urgency and scarcity triggers.

Solid social proof and branding, but missing urgency and scarcity triggers.

check

check

Testimonials section provides credible social proof.

Testimonials section provides credible social proof.

xmark

xmark

No visible countdowns or limited-time offers to create urgency.

No visible countdowns or limited-time offers to create urgency.

lightbulb

lightbulb

Implement limited-time packages or countdown timers to boost bookings.

Implement limited-time packages or countdown timers to boost bookings.

Good

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Solid social proof and branding, but missing urgency and scarcity triggers.

check

Testimonials section provides credible social proof.

xmark

No visible countdowns or limited-time offers to create urgency.

lightbulb

Implement limited-time packages or countdown timers to boost bookings.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Design feels polished but follows common resort website patterns.

Design feels polished but follows common resort website patterns.

check

check

Unique focus on the restoration project differentiates the brand.

Unique focus on the restoration project differentiates the brand.

xmark

xmark

Page lacks distinctive interactive or novel elements.

Page lacks distinctive interactive or novel elements.

lightbulb

lightbulb

Add interactive maps or 360° virtual tours for engagement.

Add interactive maps or 360° virtual tours for engagement.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Design feels polished but follows common resort website patterns.

check

Unique focus on the restoration project differentiates the brand.

xmark

Page lacks distinctive interactive or novel elements.

lightbulb

Add interactive maps or 360° virtual tours for engagement.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Section structure guides users clearly but choice overload and CTA placement hinder flow.

Section structure guides users clearly but choice overload and CTA placement hinder flow.

check

check

Clear in-section CTAs guide users through experiences.

Clear in-section CTAs guide users through experiences.

xmark

xmark

Primary reservation CTA is placed too far down the page.

Primary reservation CTA is placed too far down the page.

lightbulb

lightbulb

Move the booking form CTA higher above the fold for immediacy.

Move the booking form CTA higher above the fold for immediacy.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Section structure guides users clearly but choice overload and CTA placement hinder flow.

check

Clear in-section CTAs guide users through experiences.

xmark

Primary reservation CTA is placed too far down the page.

lightbulb

Move the booking form CTA higher above the fold for immediacy.

Great

Great

Keep it up!

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Engaging descriptive copy evokes coastal charm but can be wordy.

Engaging descriptive copy evokes coastal charm but can be wordy.

check

check

Headlines effectively introduce each section’s purpose.

Headlines effectively introduce each section’s purpose.

xmark

xmark

Body paragraphs are sometimes too lengthy and poetic.

Body paragraphs are sometimes too lengthy and poetic.

lightbulb

lightbulb

Condense copy and use bullet points for scannability.

Condense copy and use bullet points for scannability.

Great

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

UX Writing

Engaging descriptive copy evokes coastal charm but can be wordy.

check

Headlines effectively introduce each section’s purpose.

xmark

Body paragraphs are sometimes too lengthy and poetic.

lightbulb

Condense copy and use bullet points for scannability.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean, airy design with premium imagery and generous whitespace.

Clean, airy design with premium imagery and generous whitespace.

check

check

High-quality photography and elegant whitespace usage.

High-quality photography and elegant whitespace usage.

xmark

xmark

Typography can be too small on some body text sections.

Typography can be too small on some body text sections.

lightbulb

lightbulb

Increase font size or weight on body copy for improved readability.

Increase font size or weight on body copy for improved readability.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Clean, airy design with premium imagery and generous whitespace.

check

High-quality photography and elegant whitespace usage.

xmark

Typography can be too small on some body text sections.

lightbulb

Increase font size or weight on body copy for improved readability.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Elevate CTA Placement

Elevate CTA Placement

Elevate CTA Placement

Move the booking form and primary reserve CTA above the fold to capture immediate interest.

Move the booking form and primary reserve CTA above the fold to capture immediate interest.

Important

Moderate fix

Streamline Navigation

Streamline Navigation

Streamline Navigation

Consolidate and prioritize menu items into logical groups to reduce overwhelm.

Consolidate and prioritize menu items into logical groups to reduce overwhelm.

Suggestion

Easy fix

Enhance Scarcity Messaging

Enhance Scarcity Messaging

Enhance Scarcity Messaging

Add limited-time offers or countdown timers on key packages to drive urgency.

Add limited-time offers or countdown timers on key packages to drive urgency.

Suggestion

Moderate fix

Improve Mobile Menu

Improve Mobile Menu

Improve Mobile Menu

Implement a simplified mobile menu with fewer top-level options and clear icons.

Implement a simplified mobile menu with fewer top-level options and clear icons.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025