Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
143
Website Rank
The Tides Inn site uses clean coastal-inspired design to showcase accommodations and experiences. Rich descriptive copy and sectioned layouts support exploration but overlong navigation low text contrast and generic CTAs hinder conversion.
C+
Conversion Qualification*
#
143
Website Rank
C+
Conversion Qualification*
The Tides Inn site uses clean coastal-inspired design to showcase accommodations and experiences. Rich descriptive copy and sectioned layouts support exploration but overlong navigation low text contrast and generic CTAs hinder conversion.
#
143
Website Rank
The Tides Inn site uses clean coastal-inspired design to showcase accommodations and experiences. Rich descriptive copy and sectioned layouts support exploration but overlong navigation low text contrast and generic CTAs hinder conversion.
70
70
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clean and elegant layout enhances brand perception.
Clean and elegant layout enhances brand perception.
Clean and elegant layout enhances brand perception.
circle-check
circle-check
High-quality photography highlights the waterfront setting.
High-quality photography highlights the waterfront setting.
High-quality photography highlights the waterfront setting.
circle-check
circle-check
Clear section headings guide users through content.
Clear section headings guide users through content.
Clear section headings guide users through content.
circle-check
circle-check
Consistent typography maintains a unified visual flow.
Consistent typography maintains a unified visual flow.
Consistent typography maintains a unified visual flow.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu feels overwhelming with excessive links.
Navigation menu feels overwhelming with excessive links.
Navigation menu feels overwhelming with excessive links.
circle-exclamation
circle-exclamation
No visible real-time rates or scarcity cues to drive urgency.
No visible real-time rates or scarcity cues to drive urgency.
No visible real-time rates or scarcity cues to drive urgency.
circle-exclamation
circle-exclamation
CTAs like Explore are generic and lack specificity.
CTAs like Explore are generic and lack specificity.
CTAs like Explore are generic and lack specificity.
circle-exclamation
circle-exclamation
Contrast between text and background low in some areas.
Contrast between text and background low in some areas.
Contrast between text and background low in some areas.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Nav adapts but lengthy link list may not collapse intuitively on small screens.
Nav adapts but lengthy link list may not collapse intuitively on small screens.
check
check
Primary nav shrinks appropriately but essentials remain accessible.
Primary nav shrinks appropriately but essentials remain accessible.
xmark
xmark
Excessive menu items risk clutter on smaller screens and slower load.
Excessive menu items risk clutter on smaller screens and slower load.
lightbulb
lightbulb
Prioritize and collapse less critical links into expandable menus for mobile ease.
Prioritize and collapse less critical links into expandable menus for mobile ease.
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Nav adapts but lengthy link list may not collapse intuitively on small screens.
check
Primary nav shrinks appropriately but essentials remain accessible.
xmark
Excessive menu items risk clutter on smaller screens and slower load.
lightbulb
Prioritize and collapse less critical links into expandable menus for mobile ease.
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited scarcity or social proof cues weaken conversion potential despite testimonials section.
Limited scarcity or social proof cues weaken conversion potential despite testimonials section.
check
check
Section titled What Our Guests Are Saying signals social proof intent.
Section titled What Our Guests Are Saying signals social proof intent.
xmark
xmark
No visible guest reviews or star ratings displayed to build trust immediately.
No visible guest reviews or star ratings displayed to build trust immediately.
lightbulb
lightbulb
Incorporate real guest quotes and star ratings near CTAs to enhance credibility.
Incorporate real guest quotes and star ratings near CTAs to enhance credibility.
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited scarcity or social proof cues weaken conversion potential despite testimonials section.
check
Section titled What Our Guests Are Saying signals social proof intent.
xmark
No visible guest reviews or star ratings displayed to build trust immediately.
lightbulb
Incorporate real guest quotes and star ratings near CTAs to enhance credibility.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Classic resort layout with familiar patterns and minimal interactive differentiation.
Classic resort layout with familiar patterns and minimal interactive differentiation.
check
check
The waterfront restoration film adds a unique storytelling dimension.
The waterfront restoration film adds a unique storytelling dimension.
xmark
xmark
Overall site structure follows typical hospitality templates without standout features.
Overall site structure follows typical hospitality templates without standout features.
lightbulb
lightbulb
Introduce interactive elements like 360 degree room tours to differentiate experience.
Introduce interactive elements like 360 degree room tours to differentiate experience.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Classic resort layout with familiar patterns and minimal interactive differentiation.
check
The waterfront restoration film adds a unique storytelling dimension.
xmark
Overall site structure follows typical hospitality templates without standout features.
lightbulb
Introduce interactive elements like 360 degree room tours to differentiate experience.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Rich content navigation aids discovery but overwhelms with choice slowing decision.
Rich content navigation aids discovery but overwhelms with choice slowing decision.
check
check
Chunked content sections allow users to scan and locate information quickly.
Chunked content sections allow users to scan and locate information quickly.
xmark
xmark
Too many navigational choices conflict with Hicks Law increasing cognitive load.
Too many navigational choices conflict with Hicks Law increasing cognitive load.
lightbulb
lightbulb
Streamline top-level menu to primary categories to reduce decision friction.
Streamline top-level menu to primary categories to reduce decision friction.
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Rich content navigation aids discovery but overwhelms with choice slowing decision.
check
Chunked content sections allow users to scan and locate information quickly.
xmark
Too many navigational choices conflict with Hicks Law increasing cognitive load.
lightbulb
Streamline top-level menu to primary categories to reduce decision friction.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Descriptive evocative copy immerses visitors but lacks concise calls to action.
Descriptive evocative copy immerses visitors but lacks concise calls to action.
check
check
Vivid descriptions evoke place identity and set a compelling tone.
Vivid descriptions evoke place identity and set a compelling tone.
xmark
xmark
CTAs labels like Explore lack urgency and context to guide user actions.
CTAs labels like Explore lack urgency and context to guide user actions.
lightbulb
lightbulb
Revise CTAs to more action-oriented benefit-focused labels for clarity.
Revise CTAs to more action-oriented benefit-focused labels for clarity.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Descriptive evocative copy immerses visitors but lacks concise calls to action.
check
Vivid descriptions evoke place identity and set a compelling tone.
xmark
CTAs labels like Explore lack urgency and context to guide user actions.
lightbulb
Revise CTAs to more action-oriented benefit-focused labels for clarity.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant minimal design with cohesive palette but suffers low contrast and some hierarchy issues.
Elegant minimal design with cohesive palette but suffers low contrast and some hierarchy issues.
check
check
The muted color scheme and generous whitespace create a serene upscale ambiance.
The muted color scheme and generous whitespace create a serene upscale ambiance.
xmark
xmark
Background overlays reduce text legibility and diminish impact in sections.
Background overlays reduce text legibility and diminish impact in sections.
lightbulb
lightbulb
Boost contrast on key text layers to improve readability and strengthen hierarchy.
Boost contrast on key text layers to improve readability and strengthen hierarchy.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Elegant minimal design with cohesive palette but suffers low contrast and some hierarchy issues.
check
The muted color scheme and generous whitespace create a serene upscale ambiance.
xmark
Background overlays reduce text legibility and diminish impact in sections.
lightbulb
Boost contrast on key text layers to improve readability and strengthen hierarchy.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Text Contrast
Enhance Text Contrast
Enhance Text Contrast
Increase contrast between text and background overlays especially in hero and section headers to improve readability and user engagement.
Increase contrast between text and background overlays especially in hero and section headers to improve readability and user engagement.
Important
Moderate fix
Condense Navigation
Condense Navigation
Condense Navigation
Prioritize main navigation items and group secondary links under expandable menus to reduce cognitive load and aid mobile navigation.
Prioritize main navigation items and group secondary links under expandable menus to reduce cognitive load and aid mobile navigation.
Suggestion
Easy fix
Revise CTA Labels
Revise CTA Labels
Revise CTA Labels
Update generic CTA labels with action-oriented benefit-driven wording like Book Your Waterfront Room for clarity and to drive clicks.
Update generic CTA labels with action-oriented benefit-driven wording like Book Your Waterfront Room for clarity and to drive clicks.
Important
Moderate fix
Show Real Guest Reviews
Show Real Guest Reviews
Show Real Guest Reviews
Display star ratings and concise guest testimonials near booking CTAs to leverage social proof and build trust instantly.
Display star ratings and concise guest testimonials near booking CTAs to leverage social proof and build trust instantly.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025