Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
28
Website Rank
Tides Inn’s homepage offers an immersive showcase of rooms, restoration projects, culinary experiences, and guest testimonials, all delivered with high-quality visuals and descriptive copy that captures the coastal resort charm.
B
Conversion Qualification*
#
28
Website Rank
B
Conversion Qualification*
Tides Inn’s homepage offers an immersive showcase of rooms, restoration projects, culinary experiences, and guest testimonials, all delivered with high-quality visuals and descriptive copy that captures the coastal resort charm.
#
28
Website Rank
Tides Inn’s homepage offers an immersive showcase of rooms, restoration projects, culinary experiences, and guest testimonials, all delivered with high-quality visuals and descriptive copy that captures the coastal resort charm.
80
80
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero imagery and minimalist intro give a premium feel.
Strong hero imagery and minimalist intro give a premium feel.
Strong hero imagery and minimalist intro give a premium feel.
circle-check
circle-check
Consistent use of high-quality photos enhances visual appeal.
Consistent use of high-quality photos enhances visual appeal.
Consistent use of high-quality photos enhances visual appeal.
circle-check
circle-check
Descriptive sub-sections highlight unique resort experiences.
Descriptive sub-sections highlight unique resort experiences.
Descriptive sub-sections highlight unique resort experiences.
circle-check
circle-check
Multiple CTAs encourage deeper exploration of content.
Multiple CTAs encourage deeper exploration of content.
Multiple CTAs encourage deeper exploration of content.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overly long, overwhelming visitors early.
Navigation menu is overly long, overwhelming visitors early.
Navigation menu is overly long, overwhelming visitors early.
circle-exclamation
circle-exclamation
Reservation widget is buried low, reducing booking immediacy.
Reservation widget is buried low, reducing booking immediacy.
Reservation widget is buried low, reducing booking immediacy.
circle-exclamation
circle-exclamation
Lacks scarcity or time-sensitive offers to drive urgency.
Lacks scarcity or time-sensitive offers to drive urgency.
Lacks scarcity or time-sensitive offers to drive urgency.
circle-exclamation
circle-exclamation
Footer is cluttered with many links, detracting from clarity.
Footer is cluttered with many links, detracting from clarity.
Footer is cluttered with many links, detracting from clarity.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well to various viewports, but complex nav may hamper smaller screens.
Layout adapts well to various viewports, but complex nav may hamper smaller screens.
check
check
Hero and content sections resize gracefully across devices.
Hero and content sections resize gracefully across devices.
xmark
xmark
Extensive menu items could overcrowd mobile navigation.
Extensive menu items could overcrowd mobile navigation.
lightbulb
lightbulb
Simplify mobile navigation into prioritized, collapsible sections.
Simplify mobile navigation into prioritized, collapsible sections.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well to various viewports, but complex nav may hamper smaller screens.
check
Hero and content sections resize gracefully across devices.
xmark
Extensive menu items could overcrowd mobile navigation.
lightbulb
Simplify mobile navigation into prioritized, collapsible sections.
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Solid social proof and branding, but missing urgency and scarcity triggers.
Solid social proof and branding, but missing urgency and scarcity triggers.
check
check
Testimonials section provides credible social proof.
Testimonials section provides credible social proof.
xmark
xmark
No visible countdowns or limited-time offers to create urgency.
No visible countdowns or limited-time offers to create urgency.
lightbulb
lightbulb
Implement limited-time packages or countdown timers to boost bookings.
Implement limited-time packages or countdown timers to boost bookings.
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Solid social proof and branding, but missing urgency and scarcity triggers.
check
Testimonials section provides credible social proof.
xmark
No visible countdowns or limited-time offers to create urgency.
lightbulb
Implement limited-time packages or countdown timers to boost bookings.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design feels polished but follows common resort website patterns.
Design feels polished but follows common resort website patterns.
check
check
Unique focus on the restoration project differentiates the brand.
Unique focus on the restoration project differentiates the brand.
xmark
xmark
Page lacks distinctive interactive or novel elements.
Page lacks distinctive interactive or novel elements.
lightbulb
lightbulb
Add interactive maps or 360° virtual tours for engagement.
Add interactive maps or 360° virtual tours for engagement.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design feels polished but follows common resort website patterns.
check
Unique focus on the restoration project differentiates the brand.
xmark
Page lacks distinctive interactive or novel elements.
lightbulb
Add interactive maps or 360° virtual tours for engagement.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Section structure guides users clearly but choice overload and CTA placement hinder flow.
Section structure guides users clearly but choice overload and CTA placement hinder flow.
check
check
Clear in-section CTAs guide users through experiences.
Clear in-section CTAs guide users through experiences.
xmark
xmark
Primary reservation CTA is placed too far down the page.
Primary reservation CTA is placed too far down the page.
lightbulb
lightbulb
Move the booking form CTA higher above the fold for immediacy.
Move the booking form CTA higher above the fold for immediacy.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Section structure guides users clearly but choice overload and CTA placement hinder flow.
check
Clear in-section CTAs guide users through experiences.
xmark
Primary reservation CTA is placed too far down the page.
lightbulb
Move the booking form CTA higher above the fold for immediacy.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Engaging descriptive copy evokes coastal charm but can be wordy.
Engaging descriptive copy evokes coastal charm but can be wordy.
check
check
Headlines effectively introduce each section’s purpose.
Headlines effectively introduce each section’s purpose.
xmark
xmark
Body paragraphs are sometimes too lengthy and poetic.
Body paragraphs are sometimes too lengthy and poetic.
lightbulb
lightbulb
Condense copy and use bullet points for scannability.
Condense copy and use bullet points for scannability.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Engaging descriptive copy evokes coastal charm but can be wordy.
check
Headlines effectively introduce each section’s purpose.
xmark
Body paragraphs are sometimes too lengthy and poetic.
lightbulb
Condense copy and use bullet points for scannability.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean, airy design with premium imagery and generous whitespace.
Clean, airy design with premium imagery and generous whitespace.
check
check
High-quality photography and elegant whitespace usage.
High-quality photography and elegant whitespace usage.
xmark
xmark
Typography can be too small on some body text sections.
Typography can be too small on some body text sections.
lightbulb
lightbulb
Increase font size or weight on body copy for improved readability.
Increase font size or weight on body copy for improved readability.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Clean, airy design with premium imagery and generous whitespace.
check
High-quality photography and elegant whitespace usage.
xmark
Typography can be too small on some body text sections.
lightbulb
Increase font size or weight on body copy for improved readability.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Elevate CTA Placement
Elevate CTA Placement
Elevate CTA Placement
Move the booking form and primary reserve CTA above the fold to capture immediate interest.
Move the booking form and primary reserve CTA above the fold to capture immediate interest.
Important
Moderate fix
Streamline Navigation
Streamline Navigation
Streamline Navigation
Consolidate and prioritize menu items into logical groups to reduce overwhelm.
Consolidate and prioritize menu items into logical groups to reduce overwhelm.
Suggestion
Easy fix
Enhance Scarcity Messaging
Enhance Scarcity Messaging
Enhance Scarcity Messaging
Add limited-time offers or countdown timers on key packages to drive urgency.
Add limited-time offers or countdown timers on key packages to drive urgency.
Suggestion
Moderate fix
Improve Mobile Menu
Improve Mobile Menu
Improve Mobile Menu
Implement a simplified mobile menu with fewer top-level options and clear icons.
Implement a simplified mobile menu with fewer top-level options and clear icons.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025