The Woodlands Resort
The Woodlands Resort
The Woodlands Resort
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
The Woodlands Resort
The Woodlands Resort
The Woodlands Resort
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
183
183
out of 183 websites
out of 183 websites
58.25
58.25
58.25
/100
/100
/100
You ranked
out of 183 websites
183
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
70
70
70
/100
/100
/100
check
check
What you nailed
Mobile nav collapses neatly with clear icons and CTA.
Mobile nav collapses neatly with clear icons and CTA.
Mobile nav collapses neatly with clear icons and CTA.
xmark
xmark
What you can improve
Content gaps create large blank spaces on smaller viewports.
Content gaps create large blank spaces on smaller viewports.
Content gaps create large blank spaces on smaller viewports.
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lightbulb
Quick insight
Ensure hero media scales or swaps for mobile to avoid empty space.
Ensure hero media scales or swaps for mobile to avoid empty space.
Ensure hero media scales or swaps for mobile to avoid empty space.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
45
45
45
/100
/100
/100
check
check
What you nailed
Primary CTA is visible and consistently styled.
Primary CTA is visible and consistently styled.
Primary CTA is visible and consistently styled.
xmark
xmark
What you can improve
No scarcity messages or testimonials to build urgency.
No scarcity messages or testimonials to build urgency.
No scarcity messages or testimonials to build urgency.
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Quick insight
Add urgency prompts like limited availability or group discounts.
Add urgency prompts like limited availability or group discounts.
Add urgency prompts like limited availability or group discounts.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
60
60
60
/100
/100
/100
check
check
What you nailed
Clear footer navigation aids exploration of services.
Clear footer navigation aids exploration of services.
Clear footer navigation aids exploration of services.
xmark
xmark
What you can improve
Users face too many top-level menu options at once.
Users face too many top-level menu options at once.
Users face too many top-level menu options at once.
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lightbulb
Quick insight
Streamline menu items and prioritize key meeting CTAs above fold.
Streamline menu items and prioritize key meeting CTAs above fold.
Streamline menu items and prioritize key meeting CTAs above fold.
Needs work
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
50
50
50
/100
/100
/100
check
check
What you nailed
Buttons use clear action-oriented text like 'Book Now'.
Buttons use clear action-oriented text like 'Book Now'.
Buttons use clear action-oriented text like 'Book Now'.
xmark
xmark
What you can improve
Section headings lack descriptive subtext or benefit statements.
Section headings lack descriptive subtext or benefit statements.
Section headings lack descriptive subtext or benefit statements.
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Quick insight
Add brief contextual copy under headings to guide user intent.
Add brief contextual copy under headings to guide user intent.
Add brief contextual copy under headings to guide user intent.
Good
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
65
65
65
/100
/100
/100
check
check
What you nailed
Consistent branding aligns with Hilton aesthetics, ensuring trust.
Consistent branding aligns with Hilton aesthetics, ensuring trust.
Consistent branding aligns with Hilton aesthetics, ensuring trust.
xmark
xmark
What you can improve
Hero area is dominated by whitespace, reducing visual engagement.
Hero area is dominated by whitespace, reducing visual engagement.
Hero area is dominated by whitespace, reducing visual engagement.
lightbulb
lightbulb
Quick insight
Introduce a compelling hero image or headline to capture interest.
Introduce a compelling hero image or headline to capture interest.
Introduce a compelling hero image or headline to capture interest.
Needs work
Check insights
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
55
55
55
/100
/100
/100
check
check
What you nailed
Branded pattern element in footer adds subtle uniqueness.
Branded pattern element in footer adds subtle uniqueness.
Branded pattern element in footer adds subtle uniqueness.
xmark
xmark
What you can improve
Page feels generic, similar to many Hilton resort pages.
Page feels generic, similar to many Hilton resort pages.
Page feels generic, similar to many Hilton resort pages.
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Quick insight
Incorporate unique meeting experiences or local stories to stand out.
Incorporate unique meeting experiences or local stories to stand out.
Incorporate unique meeting experiences or local stories to stand out.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Hero Image
Replace blank hero area with engaging meeting room imagery and a headline to capture attention.
Important
Moderate fix
Streamline Navigation
Reduce top-level menu items by grouping less-used links into submenus to lower decision load.
Important
Easy fix
Add Hero Image
Replace blank hero area with engaging meeting room imagery and a headline to capture attention.
Important
Moderate fix
Streamline Navigation
Reduce top-level menu items by grouping less-used links into submenus to lower decision load.
Suggestion
Easy fix
Add Testimonials
Include client testimonials or partner logos on meetings page to build credibility and trust.
Suggestion
Moderate fix
Leverage Scarcity
Add prompts like 'Only X rooms left' or time-limited offers to create FOMO for bookings.
Suggestion
Easy fix
Add Testimonials
Include client testimonials or partner logos on meetings page to build credibility and trust.
Suggestion
Moderate fix
Leverage Scarcity
Add prompts like 'Only X rooms left' or time-limited offers to create FOMO for bookings.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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