Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
164
Website Rank
Elegant resort homepage with a strong brand voice and clear sections but suffers from missing imagery and text cut offs
C+
Conversion Qualification*
#
164
Website Rank
C+
Conversion Qualification*
Elegant resort homepage with a strong brand voice and clear sections but suffers from missing imagery and text cut offs
#
164
Website Rank
Elegant resort homepage with a strong brand voice and clear sections but suffers from missing imagery and text cut offs
70
70
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
75
/100
Originality & creativity
60
60
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
65
65
/100
/100
Design & Aesthetics
Design & Aesthetics
75
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image sets an emotional tone
Hero image sets an emotional tone
Hero image sets an emotional tone
circle-check
circle-check
Clear section headings aid navigation
Clear section headings aid navigation
Clear section headings aid navigation
circle-check
circle-check
Consistent color palette enhances elegance
Consistent color palette enhances elegance
Consistent color palette enhances elegance
circle-check
circle-check
Book Now link is prominent
Book Now link is prominent
Book Now link is prominent
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Several image placeholders reduce credibility
Several image placeholders reduce credibility
Several image placeholders reduce credibility
circle-exclamation
circle-exclamation
Body text is truncated mid sentence
Body text is truncated mid sentence
Body text is truncated mid sentence
circle-exclamation
circle-exclamation
No visible urgency or limited time offers
No visible urgency or limited time offers
No visible urgency or limited time offers
circle-exclamation
circle-exclamation
Page length may overwhelm some users
Page length may overwhelm some users
Page length may overwhelm some users
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts to single column but image placeholders suggest load issues
Layout adapts to single column but image placeholders suggest load issues
check
check
Navigation condenses well into a single flow for all viewports
Navigation condenses well into a single flow for all viewports
xmark
xmark
Broken image placeholders indicate lazy load errors
Broken image placeholders indicate lazy load errors
lightbulb
lightbulb
Optimize image loading to ensure responsiveness across devices
Optimize image loading to ensure responsiveness across devices
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts to single column but image placeholders suggest load issues
check
Navigation condenses well into a single flow for all viewports
xmark
Broken image placeholders indicate lazy load errors
lightbulb
Optimize image loading to ensure responsiveness across devices
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Missing scarcity and social proof weaken conversion potential
Missing scarcity and social proof weaken conversion potential
check
check
Clear Explore calls allow easy navigation to specific offers
Clear Explore calls allow easy navigation to specific offers
xmark
xmark
Lack of limited time deals or guest reviews reduces urgency
Lack of limited time deals or guest reviews reduces urgency
lightbulb
lightbulb
Add social proof and scarcity elements to drive bookings
Add social proof and scarcity elements to drive bookings
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Missing scarcity and social proof weaken conversion potential
check
Clear Explore calls allow easy navigation to specific offers
xmark
Lack of limited time deals or guest reviews reduces urgency
lightbulb
Add social proof and scarcity elements to drive bookings
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
The curved elements add unique flair but image gaps dilute effect
The curved elements add unique flair but image gaps dilute effect
check
check
Subtle curves and framed images feel distinct and elegant
Subtle curves and framed images feel distinct and elegant
xmark
xmark
Repetitive layouts and blank areas reduce novelty
Repetitive layouts and blank areas reduce novelty
lightbulb
lightbulb
Introduce more dynamic content modules to boost originality
Introduce more dynamic content modules to boost originality
Good
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
The curved elements add unique flair but image gaps dilute effect
check
Subtle curves and framed images feel distinct and elegant
xmark
Repetitive layouts and blank areas reduce novelty
lightbulb
Introduce more dynamic content modules to boost originality
Good
Good
Solid start
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear section headings guide users but missing content hinders flow
Clear section headings guide users but missing content hinders flow
check
check
Section labels help users scan offerings quickly
Section labels help users scan offerings quickly
xmark
xmark
Truncated text stops information flow and confuses visitors
Truncated text stops information flow and confuses visitors
lightbulb
lightbulb
Review content loading and text wrappers to avoid cut offs
Review content loading and text wrappers to avoid cut offs
Good
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear section headings guide users but missing content hinders flow
check
Section labels help users scan offerings quickly
xmark
Truncated text stops information flow and confuses visitors
lightbulb
Review content loading and text wrappers to avoid cut offs
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is evocative and on brand yet suffers from abrupt truncations
Copy is evocative and on brand yet suffers from abrupt truncations
check
check
Headlines evoke emotion and reinforce brand values
Headlines evoke emotion and reinforce brand values
xmark
xmark
Body text being truncated mid sentence impacts readability
Body text being truncated mid sentence impacts readability
lightbulb
lightbulb
Audit text containers to ensure full paragraphs appear as intended
Audit text containers to ensure full paragraphs appear as intended
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is evocative and on brand yet suffers from abrupt truncations
check
Headlines evoke emotion and reinforce brand values
xmark
Body text being truncated mid sentence impacts readability
lightbulb
Audit text containers to ensure full paragraphs appear as intended
Good
Good
Solid start
Solid start
65
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant layout with inviting hero image but placeholders weaken cohesion
Elegant layout with inviting hero image but placeholders weaken cohesion
check
check
Inviting hero image and refined typography convey luxury
Inviting hero image and refined typography convey luxury
xmark
xmark
Placeholder shapes replace crucial imagery creating fragmented experience
Placeholder shapes replace crucial imagery creating fragmented experience
lightbulb
lightbulb
Ensure all visual elements fully load to maintain design integrity
Ensure all visual elements fully load to maintain design integrity
swatchbook
Design & Aesthetics
Good
Solid start
65
/100
Elegant layout with inviting hero image but placeholders weaken cohesion
check
Inviting hero image and refined typography convey luxury
xmark
Placeholder shapes replace crucial imagery creating fragmented experience
lightbulb
Ensure all visual elements fully load to maintain design integrity
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Fix Image Placeholders
Fix Image Placeholders
Fix Image Placeholders
Optimize lazy loading and image paths to ensure all photos load properly enhancing visual appeal
Optimize lazy loading and image paths to ensure all photos load properly enhancing visual appeal
Important
Easy fix
Correct Text Truncation
Correct Text Truncation
Correct Text Truncation
Review and adjust text containers to display complete sentences avoiding mid sentence cut offs
Review and adjust text containers to display complete sentences avoiding mid sentence cut offs
Suggestion
Easy fix
Add Limited Time Offers
Add Limited Time Offers
Add Limited Time Offers
Introduce scarcity messaging such as limited time deals near key CTAs to increase booking urgency
Introduce scarcity messaging such as limited time deals near key CTAs to increase booking urgency
Suggestion
Moderate fix
Showcase Guest Reviews
Showcase Guest Reviews
Showcase Guest Reviews
Integrate testimonials and award logos near the hero to provide social proof and build visitor trust
Integrate testimonials and award logos near the hero to provide social proof and build visitor trust
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025