Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
46
Website Rank
The Woodstock Inn & Resort homepage features an aerial hero image with tagline, followed by sections on accommodations, dining, spa, activities, weddings, meetings, gardens, exclusive packages, newsletter sign-up, and footer with awards and contact info.
B
Conversion Qualification*
#
46
Website Rank
B
Conversion Qualification*
The Woodstock Inn & Resort homepage features an aerial hero image with tagline, followed by sections on accommodations, dining, spa, activities, weddings, meetings, gardens, exclusive packages, newsletter sign-up, and footer with awards and contact info.
#
46
Website Rank
The Woodstock Inn & Resort homepage features an aerial hero image with tagline, followed by sections on accommodations, dining, spa, activities, weddings, meetings, gardens, exclusive packages, newsletter sign-up, and footer with awards and contact info.
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Eye-catching hero image sets immersive tone.
Eye-catching hero image sets immersive tone.
Eye-catching hero image sets immersive tone.
circle-check
circle-check
Clear, segmented sections guide exploration.
Clear, segmented sections guide exploration.
Clear, segmented sections guide exploration.
circle-check
circle-check
Consistent CTAs like 'Explore' and 'Book Now' visible.
Consistent CTAs like 'Explore' and 'Book Now' visible.
Consistent CTAs like 'Explore' and 'Book Now' visible.
circle-check
circle-check
Elegant typography and balanced whitespace.
Elegant typography and balanced whitespace.
Elegant typography and balanced whitespace.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lack of urgency or scarcity messaging.
Lack of urgency or scarcity messaging.
Lack of urgency or scarcity messaging.
circle-exclamation
circle-exclamation
No visible social proof like guest reviews.
No visible social proof like guest reviews.
No visible social proof like guest reviews.
circle-exclamation
circle-exclamation
Long homepage without clear navigation anchor.
Long homepage without clear navigation anchor.
Long homepage without clear navigation anchor.
circle-exclamation
circle-exclamation
Content slightly repetitive across sections.
Content slightly repetitive across sections.
Content slightly repetitive across sections.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout appears clean but unclear how it adapts across devices.
Layout appears clean but unclear how it adapts across devices.
check
check
Header includes mobile menu button.
Header includes mobile menu button.
xmark
xmark
Text blocks may overflow on smaller screens.
Text blocks may overflow on smaller screens.
lightbulb
lightbulb
Ensure responsive breakpoints maintain legibility.
Ensure responsive breakpoints maintain legibility.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout appears clean but unclear how it adapts across devices.
check
Header includes mobile menu button.
xmark
Text blocks may overflow on smaller screens.
lightbulb
Ensure responsive breakpoints maintain legibility.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
CTAs present but lacks scarcity and social proof elements.
CTAs present but lacks scarcity and social proof elements.
check
check
Clear 'Book Now' CTA stands out.
Clear 'Book Now' CTA stands out.
xmark
xmark
No testimonials to build trust.
No testimonials to build trust.
lightbulb
lightbulb
Add live availability indicators to create urgency.
Add live availability indicators to create urgency.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
CTAs present but lacks scarcity and social proof elements.
check
Clear 'Book Now' CTA stands out.
xmark
No testimonials to build trust.
lightbulb
Add live availability indicators to create urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Classic resort layout with familiar patterns; limited novelty.
Classic resort layout with familiar patterns; limited novelty.
check
check
High-quality imagery sets it apart.
High-quality imagery sets it apart.
xmark
xmark
Overall structure mirrors many hospitality sites.
Overall structure mirrors many hospitality sites.
lightbulb
lightbulb
Experiment with unique interactive features.
Experiment with unique interactive features.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Classic resort layout with familiar patterns; limited novelty.
check
High-quality imagery sets it apart.
xmark
Overall structure mirrors many hospitality sites.
lightbulb
Experiment with unique interactive features.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive content chunks aid scanning but long scroll may overwhelm.
Intuitive content chunks aid scanning but long scroll may overwhelm.
check
check
Clear CTAs are consistently placed.
Clear CTAs are consistently placed.
xmark
xmark
No quick links to jump between sections.
No quick links to jump between sections.
lightbulb
lightbulb
Add anchor navigation or sticky menu for easier access.
Add anchor navigation or sticky menu for easier access.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive content chunks aid scanning but long scroll may overwhelm.
check
Clear CTAs are consistently placed.
xmark
No quick links to jump between sections.
lightbulb
Add anchor navigation or sticky menu for easier access.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Brand voice is warm and authentic but occasionally verbose.
Brand voice is warm and authentic but occasionally verbose.
check
check
Headlines resonate emotionally.
Headlines resonate emotionally.
xmark
xmark
Body text sometimes cuts off mid-sentence.
Body text sometimes cuts off mid-sentence.
lightbulb
lightbulb
Shorten copy and ensure full sentence display.
Shorten copy and ensure full sentence display.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Brand voice is warm and authentic but occasionally verbose.
check
Headlines resonate emotionally.
xmark
Body text sometimes cuts off mid-sentence.
lightbulb
Shorten copy and ensure full sentence display.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visually cohesive and elegant with balanced imagery and whitespace.
Visually cohesive and elegant with balanced imagery and whitespace.
check
check
Harmonious color palette reinforces brand identity.
Harmonious color palette reinforces brand identity.
xmark
xmark
Some sections feel visually similar, causing monotony.
Some sections feel visually similar, causing monotony.
lightbulb
lightbulb
Introduce varied visual treatments to differentiate sections.
Introduce varied visual treatments to differentiate sections.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Visually cohesive and elegant with balanced imagery and whitespace.
check
Harmonious color palette reinforces brand identity.
xmark
Some sections feel visually similar, causing monotony.
lightbulb
Introduce varied visual treatments to differentiate sections.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Incorporate user testimonials with star ratings to boost credibility and social proof.
Incorporate user testimonials with star ratings to boost credibility and social proof.
Important
Moderate fix
Introduce Limited Offers
Introduce Limited Offers
Introduce Limited Offers
Highlight time-sensitive deals or limited availability banners to create urgency.
Highlight time-sensitive deals or limited availability banners to create urgency.
Suggestion
Easy fix
Enhance Navigation
Enhance Navigation
Enhance Navigation
Add anchor links or sticky nav to allow quick jumps between sections on the homepage.
Add anchor links or sticky nav to allow quick jumps between sections on the homepage.
Suggestion
Moderate fix
Optimize Mobile Layout
Optimize Mobile Layout
Optimize Mobile Layout
Adjust breakpoints to ensure text and images scale properly on smaller devices.
Adjust breakpoints to ensure text and images scale properly on smaller devices.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025