( Your Hospitality Tech Partner )

( Your Hospitality Tech Partner )

Welcome,

Welcome,

Thunder Valley Casino & Resort

Thunder Valley Casino & Resort

Thunder Valley Casino & Resort

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Trusted by

Trusted by

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

DETAILED ANALYSIS

DETAILED ANALYSIS

DETAILED ANALYSIS

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Solid start

Responsive Design

Responsive Design

Responsive Design

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

75

75

75

/100

/100

/100

check

check

What you nailed

Event cards wrap and stack responsively across viewports.

Event cards wrap and stack responsively across viewports.

Event cards wrap and stack responsively across viewports.

xmark

xmark

What you can improve

Mega menu presents too many items, overwhelming small screens.

Mega menu presents too many items, overwhelming small screens.

Mega menu presents too many items, overwhelming small screens.

lightbulb

lightbulb

Quick insight

Group menu links into collapsible categories to simplify mobile navigation.

Group menu links into collapsible categories to simplify mobile navigation.

Group menu links into collapsible categories to simplify mobile navigation.

Good

Solid start

Influence Principles

Influence Principles

Influence Principles

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

60

60

60

/100

/100

/100

check

check

What you nailed

Loyalty offer Get 5% Back encourages repeat engagement.

Loyalty offer Get 5% Back encourages repeat engagement.

Loyalty offer Get 5% Back encourages repeat engagement.

xmark

xmark

What you can improve

Absence of scarcity cues like countdowns reduces conversion pressure.

Absence of scarcity cues like countdowns reduces conversion pressure.

Absence of scarcity cues like countdowns reduces conversion pressure.

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lightbulb

Quick insight

Add limited-time banners and real-time availability to boost urgency.

Add limited-time banners and real-time availability to boost urgency.

Add limited-time banners and real-time availability to boost urgency.

Good

Solid start

User Experience

User Experience

User Experience

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

65

65

65

/100

/100

/100

check

check

What you nailed

Primary Book Now is visible above the fold for quick access.

Primary Book Now is visible above the fold for quick access.

Primary Book Now is visible above the fold for quick access.

xmark

xmark

What you can improve

Hick’s Law issue: too many choices across menus and sections.

Hick’s Law issue: too many choices across menus and sections.

Hick’s Law issue: too many choices across menus and sections.

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lightbulb

Quick insight

Reduce visible menu options and categorise content to ease decisions.

Reduce visible menu options and categorise content to ease decisions.

Reduce visible menu options and categorise content to ease decisions.

Good

Solid start

Copywriting

Copywriting

Copywriting

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

70

70

70

/100

/100

/100

check

check

What you nailed

Action labels like Buy Tickets clearly communicate next steps.

Action labels like Buy Tickets clearly communicate next steps.

Action labels like Buy Tickets clearly communicate next steps.

xmark

xmark

What you can improve

Typographical errors like BACKON detract from professionalism.

Typographical errors like BACKON detract from professionalism.

Typographical errors like BACKON detract from professionalism.

lightbulb

lightbulb

Quick insight

Conduct a sitewide copy review to fix errors and standardize style.

Conduct a sitewide copy review to fix errors and standardize style.

Conduct a sitewide copy review to fix errors and standardize style.

Good

Solid start

Design & Aesthetics

Design & Aesthetics

Design & Aesthetics

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

70

70

70

/100

/100

/100

check

check

What you nailed

Consistent use of brand colors and fonts reinforces identity.

Consistent use of brand colors and fonts reinforces identity.

Consistent use of brand colors and fonts reinforces identity.

xmark

xmark

What you can improve

Overuse of content blocks makes the design feel overwhelming.

Overuse of content blocks makes the design feel overwhelming.

Overuse of content blocks makes the design feel overwhelming.

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lightbulb

Quick insight

Introduce more whitespace to separate sections and improve focus.

Introduce more whitespace to separate sections and improve focus.

Introduce more whitespace to separate sections and improve focus.

Good

Solid start

Originality & Creativity

Originality & Creativity

Originality & Creativity

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

60

60

60

/100

/100

/100

check

check

What you nailed

The events grid visual presentation adds excitement.

The events grid visual presentation adds excitement.

The events grid visual presentation adds excitement.

xmark

xmark

What you can improve

Booking section feels generic and uninspired compared to competitors.

Booking section feels generic and uninspired compared to competitors.

Booking section feels generic and uninspired compared to competitors.

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lightbulb

Quick insight

Consider micro-animations or interactive elements to stand out.

Consider micro-animations or interactive elements to stand out.

Consider micro-animations or interactive elements to stand out.

Ready to unpack these insights together?

Ready to unpack these insights together?

Ready to unpack these insights together?

QUICK FIXES

QUICK FIXES

Recommended steps to improve your website.

Recommended steps to improve your website.

Important

Moderate fix

Simplify Navigation

Consolidate menu items into logical groups with dropdowns to reduce choice overload.

Important

Easy fix

Fix Copy Errors

Proofread and correct typos like BACKON and standardize capitalization.

Important

Moderate fix

Simplify Navigation

Consolidate menu items into logical groups with dropdowns to reduce choice overload.

Important

Easy fix

Fix Copy Errors

Proofread and correct typos like BACKON and standardize capitalization.

Important

Moderate fix

Add Scarcity Cues

Use countdown timers and availability warnings to create urgency for bookings.

Suggestion

Easy fix

Increase Whitespace

Introduce more padding around sections to reduce clutter and improve readability.

Important

Moderate fix

Add Scarcity Cues

Use countdown timers and availability warnings to create urgency for bookings.

Suggestion

Easy fix

Increase Whitespace

Introduce more padding around sections to reduce clutter and improve readability.

NEED HELP WITH THESE CHALLENGES?

NEED HELP WITH THESE CHALLENGES?

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

We can boost your conversion rate in just 30 days. Book a quick discovery call now.

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Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2025 Zerf | All Rights Reserved

Copyright © 2025 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025