Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
153
Website Rank
Dynamic casino site with prominent booking CTA and rich event listings; strong branding but heavy navigation and content density can overwhelm users.
C
Conversion Qualification*
#
153
Website Rank
C
Conversion Qualification*
Dynamic casino site with prominent booking CTA and rich event listings; strong branding but heavy navigation and content density can overwhelm users.
#
153
Website Rank
Dynamic casino site with prominent booking CTA and rich event listings; strong branding but heavy navigation and content density can overwhelm users.
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong brand imagery and consistent color scheme.
Strong brand imagery and consistent color scheme.
Strong brand imagery and consistent color scheme.
circle-check
circle-check
Clear booking form CTA immediately visible.
Clear booking form CTA immediately visible.
Clear booking form CTA immediately visible.
circle-check
circle-check
High-quality event photography throughout.
High-quality event photography throughout.
High-quality event photography throughout.
circle-check
circle-check
Intuitive Buy Tickets CTAs on each event card.
Intuitive Buy Tickets CTAs on each event card.
Intuitive Buy Tickets CTAs on each event card.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overcrowded with links.
Navigation menu is overcrowded with links.
Navigation menu is overcrowded with links.
circle-exclamation
circle-exclamation
Page is extremely long with dense event listings.
Page is extremely long with dense event listings.
Page is extremely long with dense event listings.
circle-exclamation
circle-exclamation
Copy inconsistency (BACKON typo) reduces credibility.
Copy inconsistency (BACKON typo) reduces credibility.
Copy inconsistency (BACKON typo) reduces credibility.
circle-exclamation
circle-exclamation
No visible scarcity indicators to drive urgency.
No visible scarcity indicators to drive urgency.
No visible scarcity indicators to drive urgency.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Grid adapts to screen widths but navigation overload may hinder mobile users.
Grid adapts to screen widths but navigation overload may hinder mobile users.
check
check
Event cards wrap and stack responsively across viewports.
Event cards wrap and stack responsively across viewports.
xmark
xmark
Mega menu presents too many items, overwhelming small screens.
Mega menu presents too many items, overwhelming small screens.
lightbulb
lightbulb
Group menu links into collapsible categories to simplify mobile navigation.
Group menu links into collapsible categories to simplify mobile navigation.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Grid adapts to screen widths but navigation overload may hinder mobile users.
check
Event cards wrap and stack responsively across viewports.
xmark
Mega menu presents too many items, overwhelming small screens.
lightbulb
Group menu links into collapsible categories to simplify mobile navigation.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Effective promotions and loyalty messaging but lacks urgency and social proof.
Effective promotions and loyalty messaging but lacks urgency and social proof.
check
check
Loyalty offer Get 5% Back encourages repeat engagement.
Loyalty offer Get 5% Back encourages repeat engagement.
xmark
xmark
Absence of scarcity cues like countdowns reduces conversion pressure.
Absence of scarcity cues like countdowns reduces conversion pressure.
lightbulb
lightbulb
Add limited-time banners and real-time availability to boost urgency.
Add limited-time banners and real-time availability to boost urgency.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Effective promotions and loyalty messaging but lacks urgency and social proof.
check
Loyalty offer Get 5% Back encourages repeat engagement.
xmark
Absence of scarcity cues like countdowns reduces conversion pressure.
lightbulb
Add limited-time banners and real-time availability to boost urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard casino layout with engaging event visuals but limited uniqueness.
Standard casino layout with engaging event visuals but limited uniqueness.
check
check
The events grid visual presentation adds excitement.
The events grid visual presentation adds excitement.
xmark
xmark
Booking section feels generic and uninspired compared to competitors.
Booking section feels generic and uninspired compared to competitors.
lightbulb
lightbulb
Consider micro-animations or interactive elements to stand out.
Consider micro-animations or interactive elements to stand out.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard casino layout with engaging event visuals but limited uniqueness.
check
The events grid visual presentation adds excitement.
xmark
Booking section feels generic and uninspired compared to competitors.
lightbulb
Consider micro-animations or interactive elements to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Prominent CTAs aid booking but content overload and complex nav hurt flow.
Prominent CTAs aid booking but content overload and complex nav hurt flow.
check
check
Primary Book Now is visible above the fold for quick access.
Primary Book Now is visible above the fold for quick access.
xmark
xmark
Hick’s Law issue: too many choices across menus and sections.
Hick’s Law issue: too many choices across menus and sections.
lightbulb
lightbulb
Reduce visible menu options and categorise content to ease decisions.
Reduce visible menu options and categorise content to ease decisions.
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Prominent CTAs aid booking but content overload and complex nav hurt flow.
check
Primary Book Now is visible above the fold for quick access.
xmark
Hick’s Law issue: too many choices across menus and sections.
lightbulb
Reduce visible menu options and categorise content to ease decisions.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines and CTAs are clear but typos and inconsistent capitalization appear.
Headlines and CTAs are clear but typos and inconsistent capitalization appear.
check
check
Action labels like Buy Tickets clearly communicate next steps.
Action labels like Buy Tickets clearly communicate next steps.
xmark
xmark
Typographical errors like BACKON detract from professionalism.
Typographical errors like BACKON detract from professionalism.
lightbulb
lightbulb
Conduct a sitewide copy review to fix errors and standardize style.
Conduct a sitewide copy review to fix errors and standardize style.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines and CTAs are clear but typos and inconsistent capitalization appear.
check
Action labels like Buy Tickets clearly communicate next steps.
xmark
Typographical errors like BACKON detract from professionalism.
lightbulb
Conduct a sitewide copy review to fix errors and standardize style.
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Bold brand colors and imagery create impact but layout feels cluttered.
Bold brand colors and imagery create impact but layout feels cluttered.
check
check
Consistent use of brand colors and fonts reinforces identity.
Consistent use of brand colors and fonts reinforces identity.
xmark
xmark
Overuse of content blocks makes the design feel overwhelming.
Overuse of content blocks makes the design feel overwhelming.
lightbulb
lightbulb
Introduce more whitespace to separate sections and improve focus.
Introduce more whitespace to separate sections and improve focus.
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Bold brand colors and imagery create impact but layout feels cluttered.
check
Consistent use of brand colors and fonts reinforces identity.
xmark
Overuse of content blocks makes the design feel overwhelming.
lightbulb
Introduce more whitespace to separate sections and improve focus.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Consolidate menu items into logical groups with dropdowns to reduce choice overload.
Consolidate menu items into logical groups with dropdowns to reduce choice overload.
Important
Easy fix
Fix Copy Errors
Fix Copy Errors
Fix Copy Errors
Proofread and correct typos like BACKON and standardize capitalization.
Proofread and correct typos like BACKON and standardize capitalization.
Important
Moderate fix
Add Scarcity Cues
Add Scarcity Cues
Add Scarcity Cues
Use countdown timers and availability warnings to create urgency for bookings.
Use countdown timers and availability warnings to create urgency for bookings.
Suggestion
Easy fix
Increase Whitespace
Increase Whitespace
Increase Whitespace
Introduce more padding around sections to reduce clutter and improve readability.
Introduce more padding around sections to reduce clutter and improve readability.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025