Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
136
Website Rank
Landing page offers events and promotions with rich imagery and a long list of upcoming entertainment
C+
Conversion Qualification*
#
136
Website Rank
C+
Conversion Qualification*
Landing page offers events and promotions with rich imagery and a long list of upcoming entertainment
#
136
Website Rank
Landing page offers events and promotions with rich imagery and a long list of upcoming entertainment
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clear hero slider with vibrant imagery.
Clear hero slider with vibrant imagery.
Clear hero slider with vibrant imagery.
circle-check
circle-check
Featured shows section highlights key events.
Featured shows section highlights key events.
Featured shows section highlights key events.
circle-check
circle-check
Consistent CTA placement encourages ticket booking.
Consistent CTA placement encourages ticket booking.
Consistent CTA placement encourages ticket booking.
circle-check
circle-check
Loyalty promotion visibly reinforced at bottom.
Loyalty promotion visibly reinforced at bottom.
Loyalty promotion visibly reinforced at bottom.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Upcoming entertainment list feels overwhelming.
Upcoming entertainment list feels overwhelming.
Upcoming entertainment list feels overwhelming.
circle-exclamation
circle-exclamation
No filtering or search for event listings.
No filtering or search for event listings.
No filtering or search for event listings.
circle-exclamation
circle-exclamation
Navigation menus are extensive and cluttered.
Navigation menus are extensive and cluttered.
Navigation menus are extensive and cluttered.
circle-exclamation
circle-exclamation
Lack of scarcity cues reduces urgency.
Lack of scarcity cues reduces urgency.
Lack of scarcity cues reduces urgency.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts to mobile with stacked content.
Layout adapts to mobile with stacked content.
check
check
Menus collapse into a hamburger icon on mobile.
Menus collapse into a hamburger icon on mobile.
xmark
xmark
Image carousels crowd small screens without controls.
Image carousels crowd small screens without controls.
lightbulb
lightbulb
Introduce swipe controls for carousels on mobile.
Introduce swipe controls for carousels on mobile.
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts to mobile with stacked content.
check
Menus collapse into a hamburger icon on mobile.
xmark
Image carousels crowd small screens without controls.
lightbulb
Introduce swipe controls for carousels on mobile.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of scarcity or social proof techniques.
Limited use of scarcity or social proof techniques.
check
check
Loyalty rewards highlight program benefits.
Loyalty rewards highlight program benefits.
xmark
xmark
No countdown timers or limited seat alerts.
No countdown timers or limited seat alerts.
lightbulb
lightbulb
Add limited time offers and social proof for urgency.
Add limited time offers and social proof for urgency.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of scarcity or social proof techniques.
check
Loyalty rewards highlight program benefits.
xmark
No countdown timers or limited seat alerts.
lightbulb
Add limited time offers and social proof for urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Uses standard casino resort motifs.
Uses standard casino resort motifs.
check
check
Event theme graphics add personality.
Event theme graphics add personality.
xmark
xmark
Overall layout feels generic and templated.
Overall layout feels generic and templated.
lightbulb
lightbulb
Introduce unique visual elements to differentiate brand.
Introduce unique visual elements to differentiate brand.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Uses standard casino resort motifs.
check
Event theme graphics add personality.
xmark
Overall layout feels generic and templated.
lightbulb
Introduce unique visual elements to differentiate brand.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation is familiar but content density hinders scanning.
Navigation is familiar but content density hinders scanning.
check
check
Clear hierarchical headings guide attention.
Clear hierarchical headings guide attention.
xmark
xmark
Too many similar options create decision fatigue.
Too many similar options create decision fatigue.
lightbulb
lightbulb
Add filters to reduce choice overload and improve findability.
Add filters to reduce choice overload and improve findability.
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation is familiar but content density hinders scanning.
check
Clear hierarchical headings guide attention.
xmark
Too many similar options create decision fatigue.
lightbulb
Add filters to reduce choice overload and improve findability.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings and labels are direct and straightforward.
Headings and labels are direct and straightforward.
check
check
Action buttons use clear verbs like BOOK NOW.
Action buttons use clear verbs like BOOK NOW.
xmark
xmark
All caps text reduces readability.
All caps text reduces readability.
lightbulb
lightbulb
Use sentence case for body text to improve scanability.
Use sentence case for body text to improve scanability.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings and labels are direct and straightforward.
check
Action buttons use clear verbs like BOOK NOW.
xmark
All caps text reduces readability.
lightbulb
Use sentence case for body text to improve scanability.
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean section layout with consistent styling.
Clean section layout with consistent styling.
check
check
Use of high quality event images enhances appeal.
Use of high quality event images enhances appeal.
xmark
xmark
Color palette feels dated and lacks contrast.
Color palette feels dated and lacks contrast.
lightbulb
lightbulb
Update palette to improve modern look and contrast.
Update palette to improve modern look and contrast.
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Clean section layout with consistent styling.
check
Use of high quality event images enhances appeal.
xmark
Color palette feels dated and lacks contrast.
lightbulb
Update palette to improve modern look and contrast.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Implement Event Filters
Implement Event Filters
Implement Event Filters
Add date and category filters to help users find events quickly without scrolling through entire list
Add date and category filters to help users find events quickly without scrolling through entire list
Important
Easy fix
Introduce Scarcity Cues
Introduce Scarcity Cues
Introduce Scarcity Cues
Display countdown timers or limited seat messages on event cards to drive booking urgency
Display countdown timers or limited seat messages on event cards to drive booking urgency
Suggestion
Easy fix
Improve Color Contrast
Improve Color Contrast
Improve Color Contrast
Update color palette for better contrast and modern feel while maintaining brand identity
Update color palette for better contrast and modern feel while maintaining brand identity
Suggestion
Moderate fix
Optimize Carousel Controls
Optimize Carousel Controls
Optimize Carousel Controls
Add navigation arrows and swipe support to image sliders on all devices for better control
Add navigation arrows and swipe support to image sliders on all devices for better control
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025