Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

153

Website Rank

Dynamic casino site with prominent booking CTA and rich event listings; strong branding but heavy navigation and content density can overwhelm users.

C

Conversion Qualification*

#

153

Website Rank

C

Conversion Qualification*

Dynamic casino site with prominent booking CTA and rich event listings; strong branding but heavy navigation and content density can overwhelm users.

#

153

Website Rank

Dynamic casino site with prominent booking CTA and rich event listings; strong branding but heavy navigation and content density can overwhelm users.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong brand imagery and consistent color scheme.

Strong brand imagery and consistent color scheme.

Strong brand imagery and consistent color scheme.

circle-check

circle-check

Clear booking form CTA immediately visible.

Clear booking form CTA immediately visible.

Clear booking form CTA immediately visible.

circle-check

circle-check

High-quality event photography throughout.

High-quality event photography throughout.

High-quality event photography throughout.

circle-check

circle-check

Intuitive Buy Tickets CTAs on each event card.

Intuitive Buy Tickets CTAs on each event card.

Intuitive Buy Tickets CTAs on each event card.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menu is overcrowded with links.

Navigation menu is overcrowded with links.

Navigation menu is overcrowded with links.

circle-exclamation

circle-exclamation

Page is extremely long with dense event listings.

Page is extremely long with dense event listings.

Page is extremely long with dense event listings.

circle-exclamation

circle-exclamation

Copy inconsistency (BACKON typo) reduces credibility.

Copy inconsistency (BACKON typo) reduces credibility.

Copy inconsistency (BACKON typo) reduces credibility.

circle-exclamation

circle-exclamation

No visible scarcity indicators to drive urgency.

No visible scarcity indicators to drive urgency.

No visible scarcity indicators to drive urgency.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Grid adapts to screen widths but navigation overload may hinder mobile users.

Grid adapts to screen widths but navigation overload may hinder mobile users.

check

check

Event cards wrap and stack responsively across viewports.

Event cards wrap and stack responsively across viewports.

xmark

xmark

Mega menu presents too many items, overwhelming small screens.

Mega menu presents too many items, overwhelming small screens.

lightbulb

lightbulb

Group menu links into collapsible categories to simplify mobile navigation.

Group menu links into collapsible categories to simplify mobile navigation.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Grid adapts to screen widths but navigation overload may hinder mobile users.

check

Event cards wrap and stack responsively across viewports.

xmark

Mega menu presents too many items, overwhelming small screens.

lightbulb

Group menu links into collapsible categories to simplify mobile navigation.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Effective promotions and loyalty messaging but lacks urgency and social proof.

Effective promotions and loyalty messaging but lacks urgency and social proof.

check

check

Loyalty offer Get 5% Back encourages repeat engagement.

Loyalty offer Get 5% Back encourages repeat engagement.

xmark

xmark

Absence of scarcity cues like countdowns reduces conversion pressure.

Absence of scarcity cues like countdowns reduces conversion pressure.

lightbulb

lightbulb

Add limited-time banners and real-time availability to boost urgency.

Add limited-time banners and real-time availability to boost urgency.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Effective promotions and loyalty messaging but lacks urgency and social proof.

check

Loyalty offer Get 5% Back encourages repeat engagement.

xmark

Absence of scarcity cues like countdowns reduces conversion pressure.

lightbulb

Add limited-time banners and real-time availability to boost urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard casino layout with engaging event visuals but limited uniqueness.

Standard casino layout with engaging event visuals but limited uniqueness.

check

check

The events grid visual presentation adds excitement.

The events grid visual presentation adds excitement.

xmark

xmark

Booking section feels generic and uninspired compared to competitors.

Booking section feels generic and uninspired compared to competitors.

lightbulb

lightbulb

Consider micro-animations or interactive elements to stand out.

Consider micro-animations or interactive elements to stand out.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard casino layout with engaging event visuals but limited uniqueness.

check

The events grid visual presentation adds excitement.

xmark

Booking section feels generic and uninspired compared to competitors.

lightbulb

Consider micro-animations or interactive elements to stand out.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Prominent CTAs aid booking but content overload and complex nav hurt flow.

Prominent CTAs aid booking but content overload and complex nav hurt flow.

check

check

Primary Book Now is visible above the fold for quick access.

Primary Book Now is visible above the fold for quick access.

xmark

xmark

Hick’s Law issue: too many choices across menus and sections.

Hick’s Law issue: too many choices across menus and sections.

lightbulb

lightbulb

Reduce visible menu options and categorise content to ease decisions.

Reduce visible menu options and categorise content to ease decisions.

Good

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Prominent CTAs aid booking but content overload and complex nav hurt flow.

check

Primary Book Now is visible above the fold for quick access.

xmark

Hick’s Law issue: too many choices across menus and sections.

lightbulb

Reduce visible menu options and categorise content to ease decisions.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Headlines and CTAs are clear but typos and inconsistent capitalization appear.

Headlines and CTAs are clear but typos and inconsistent capitalization appear.

check

check

Action labels like Buy Tickets clearly communicate next steps.

Action labels like Buy Tickets clearly communicate next steps.

xmark

xmark

Typographical errors like BACKON detract from professionalism.

Typographical errors like BACKON detract from professionalism.

lightbulb

lightbulb

Conduct a sitewide copy review to fix errors and standardize style.

Conduct a sitewide copy review to fix errors and standardize style.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Headlines and CTAs are clear but typos and inconsistent capitalization appear.

check

Action labels like Buy Tickets clearly communicate next steps.

xmark

Typographical errors like BACKON detract from professionalism.

lightbulb

Conduct a sitewide copy review to fix errors and standardize style.

Good

Good

Solid start

Solid start

70

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Bold brand colors and imagery create impact but layout feels cluttered.

Bold brand colors and imagery create impact but layout feels cluttered.

check

check

Consistent use of brand colors and fonts reinforces identity.

Consistent use of brand colors and fonts reinforces identity.

xmark

xmark

Overuse of content blocks makes the design feel overwhelming.

Overuse of content blocks makes the design feel overwhelming.

lightbulb

lightbulb

Introduce more whitespace to separate sections and improve focus.

Introduce more whitespace to separate sections and improve focus.

swatchbook

Design & Aesthetics

Good

Solid start

70

/100

Bold brand colors and imagery create impact but layout feels cluttered.

check

Consistent use of brand colors and fonts reinforces identity.

xmark

Overuse of content blocks makes the design feel overwhelming.

lightbulb

Introduce more whitespace to separate sections and improve focus.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Consolidate menu items into logical groups with dropdowns to reduce choice overload.

Consolidate menu items into logical groups with dropdowns to reduce choice overload.

Important

Easy fix

Fix Copy Errors

Fix Copy Errors

Fix Copy Errors

Proofread and correct typos like BACKON and standardize capitalization.

Proofread and correct typos like BACKON and standardize capitalization.

Important

Moderate fix

Add Scarcity Cues

Add Scarcity Cues

Add Scarcity Cues

Use countdown timers and availability warnings to create urgency for bookings.

Use countdown timers and availability warnings to create urgency for bookings.

Suggestion

Easy fix

Increase Whitespace

Increase Whitespace

Increase Whitespace

Introduce more padding around sections to reduce clutter and improve readability.

Introduce more padding around sections to reduce clutter and improve readability.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025