Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

120

Website Rank

Corporate hospitality site for Timbers Company showcasing brand, expertise, and offerings without direct booking options.

C+

Conversion Qualification*

#

120

Website Rank

C+

Conversion Qualification*

Corporate hospitality site for Timbers Company showcasing brand, expertise, and offerings without direct booking options.

#

120

Website Rank

Corporate hospitality site for Timbers Company showcasing brand, expertise, and offerings without direct booking options.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Engaging video hero sets an immersive brand tone.

Engaging video hero sets an immersive brand tone.

Engaging video hero sets an immersive brand tone.

circle-check

circle-check

Clean, consistent branding and typography throughout.

Clean, consistent branding and typography throughout.

Clean, consistent branding and typography throughout.

circle-check

circle-check

Logical two-column layout segments content effectively.

Logical two-column layout segments content effectively.

Logical two-column layout segments content effectively.

circle-check

circle-check

Clear, prominent CTAs like “Let’s Collaborate” and “Read more”.

Clear, prominent CTAs like “Let’s Collaborate” and “Read more”.

Clear, prominent CTAs like “Let’s Collaborate” and “Read more”.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No social proof like testimonials or reviews visible.

No social proof like testimonials or reviews visible.

No social proof like testimonials or reviews visible.

circle-exclamation

circle-exclamation

Cookie banner overlaps content on mobile view.

Cookie banner overlaps content on mobile view.

Cookie banner overlaps content on mobile view.

circle-exclamation

circle-exclamation

Lack of pricing/pre-booking options may confuse visitors.

Lack of pricing/pre-booking options may confuse visitors.

Lack of pricing/pre-booking options may confuse visitors.

circle-exclamation

circle-exclamation

Navigation menu heavy with links, might overwhelm users.

Navigation menu heavy with links, might overwhelm users.

Navigation menu heavy with links, might overwhelm users.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive design adapts nicely, but some elements overlap.

Responsive design adapts nicely, but some elements overlap.

check

check

Hamburger menu provides familiar navigation on mobile.

Hamburger menu provides familiar navigation on mobile.

xmark

xmark

Cookie notice obscures page content on small screens.

Cookie notice obscures page content on small screens.

lightbulb

lightbulb

Implement non-obtrusive cookie banner placement.

Implement non-obtrusive cookie banner placement.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive design adapts nicely, but some elements overlap.

check

Hamburger menu provides familiar navigation on mobile.

xmark

Cookie notice obscures page content on small screens.

lightbulb

Implement non-obtrusive cookie banner placement.

Needs work

Needs work

Check insights

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited scarcity or social proof lowers persuasive impact.

Limited scarcity or social proof lowers persuasive impact.

check

check

Clear CTAs facilitate direct engagement.

Clear CTAs facilitate direct engagement.

xmark

xmark

No scarcity messages or trust badges to build urgency.

No scarcity messages or trust badges to build urgency.

lightbulb

lightbulb

Add reviews or limited-time offers to boost conversions.

Add reviews or limited-time offers to boost conversions.

Needs work

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited scarcity or social proof lowers persuasive impact.

check

Clear CTAs facilitate direct engagement.

xmark

No scarcity messages or trust badges to build urgency.

lightbulb

Add reviews or limited-time offers to boost conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Visually appealing but follows standard luxury site tropes.

Visually appealing but follows standard luxury site tropes.

check

check

Custom icons add unique visual interest.

Custom icons add unique visual interest.

xmark

xmark

Layout resembles many hospitality corporate sites.

Layout resembles many hospitality corporate sites.

lightbulb

lightbulb

Introduce interactive elements for differentiation.

Introduce interactive elements for differentiation.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Visually appealing but follows standard luxury site tropes.

check

Custom icons add unique visual interest.

xmark

Layout resembles many hospitality corporate sites.

lightbulb

Introduce interactive elements for differentiation.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Good information hierarchy but decision points are limited.

Good information hierarchy but decision points are limited.

check

check

Sections are well-chunked and easy to scan.

Sections are well-chunked and easy to scan.

xmark

xmark

Overly long blocks of text may reduce readability.

Overly long blocks of text may reduce readability.

lightbulb

lightbulb

Break text into shorter paragraphs or bullet points.

Break text into shorter paragraphs or bullet points.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Good information hierarchy but decision points are limited.

check

Sections are well-chunked and easy to scan.

xmark

Overly long blocks of text may reduce readability.

lightbulb

Break text into shorter paragraphs or bullet points.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is clear and professional but feels corporate.

Copy is clear and professional but feels corporate.

check

check

Headings clearly communicate content sections.

Headings clearly communicate content sections.

xmark

xmark

Generic phrasing lacks emotional appeal.

Generic phrasing lacks emotional appeal.

lightbulb

lightbulb

Incorporate more storytelling to humanize the brand.

Incorporate more storytelling to humanize the brand.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is clear and professional but feels corporate.

check

Headings clearly communicate content sections.

xmark

Generic phrasing lacks emotional appeal.

lightbulb

Incorporate more storytelling to humanize the brand.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant and cohesive design with high-quality imagery.

Elegant and cohesive design with high-quality imagery.

check

check

Cohesive color palette reinforces luxury brand identity.

Cohesive color palette reinforces luxury brand identity.

xmark

xmark

Video hero lacks a clear CTA to guide next steps.

Video hero lacks a clear CTA to guide next steps.

lightbulb

lightbulb

Add overlay CTA on hero to drive immediate engagement.

Add overlay CTA on hero to drive immediate engagement.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Elegant and cohesive design with high-quality imagery.

check

Cohesive color palette reinforces luxury brand identity.

xmark

Video hero lacks a clear CTA to guide next steps.

lightbulb

Add overlay CTA on hero to drive immediate engagement.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Hero CTA Overlay

Hero CTA Overlay

Hero CTA Overlay

Add a clear call-to-action button overlay on the hero banner to guide visitors to key pages or actions.

Add a clear call-to-action button overlay on the hero banner to guide visitors to key pages or actions.

Important

Easy fix

Optimize Cookie Banner

Optimize Cookie Banner

Optimize Cookie Banner

Move cookie consent to a less obtrusive position or use a slim banner to avoid covering content on mobile.

Move cookie consent to a less obtrusive position or use a slim banner to avoid covering content on mobile.

Suggestion

Moderate fix

Incorporate Social Proof

Incorporate Social Proof

Incorporate Social Proof

Include customer testimonials, trust badges, or reviews to enhance credibility and leveraging social proof.

Include customer testimonials, trust badges, or reviews to enhance credibility and leveraging social proof.

Suggestion

Easy fix

Enhance Text Readability

Enhance Text Readability

Enhance Text Readability

Break long paragraphs into shorter blocks or bullet lists to improve scanability and user engagement.

Break long paragraphs into shorter blocks or bullet lists to improve scanability and user engagement.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025