Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
120
Website Rank
Corporate hospitality site for Timbers Company showcasing brand, expertise, and offerings without direct booking options.
C+
Conversion Qualification*
#
120
Website Rank
C+
Conversion Qualification*
Corporate hospitality site for Timbers Company showcasing brand, expertise, and offerings without direct booking options.
#
120
Website Rank
Corporate hospitality site for Timbers Company showcasing brand, expertise, and offerings without direct booking options.
75
75
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Engaging video hero sets an immersive brand tone.
Engaging video hero sets an immersive brand tone.
Engaging video hero sets an immersive brand tone.
circle-check
circle-check
Clean, consistent branding and typography throughout.
Clean, consistent branding and typography throughout.
Clean, consistent branding and typography throughout.
circle-check
circle-check
Logical two-column layout segments content effectively.
Logical two-column layout segments content effectively.
Logical two-column layout segments content effectively.
circle-check
circle-check
Clear, prominent CTAs like “Let’s Collaborate” and “Read more”.
Clear, prominent CTAs like “Let’s Collaborate” and “Read more”.
Clear, prominent CTAs like “Let’s Collaborate” and “Read more”.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No social proof like testimonials or reviews visible.
No social proof like testimonials or reviews visible.
No social proof like testimonials or reviews visible.
circle-exclamation
circle-exclamation
Cookie banner overlaps content on mobile view.
Cookie banner overlaps content on mobile view.
Cookie banner overlaps content on mobile view.
circle-exclamation
circle-exclamation
Lack of pricing/pre-booking options may confuse visitors.
Lack of pricing/pre-booking options may confuse visitors.
Lack of pricing/pre-booking options may confuse visitors.
circle-exclamation
circle-exclamation
Navigation menu heavy with links, might overwhelm users.
Navigation menu heavy with links, might overwhelm users.
Navigation menu heavy with links, might overwhelm users.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive design adapts nicely, but some elements overlap.
Responsive design adapts nicely, but some elements overlap.
check
check
Hamburger menu provides familiar navigation on mobile.
Hamburger menu provides familiar navigation on mobile.
xmark
xmark
Cookie notice obscures page content on small screens.
Cookie notice obscures page content on small screens.
lightbulb
lightbulb
Implement non-obtrusive cookie banner placement.
Implement non-obtrusive cookie banner placement.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive design adapts nicely, but some elements overlap.
check
Hamburger menu provides familiar navigation on mobile.
xmark
Cookie notice obscures page content on small screens.
lightbulb
Implement non-obtrusive cookie banner placement.
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited scarcity or social proof lowers persuasive impact.
Limited scarcity or social proof lowers persuasive impact.
check
check
Clear CTAs facilitate direct engagement.
Clear CTAs facilitate direct engagement.
xmark
xmark
No scarcity messages or trust badges to build urgency.
No scarcity messages or trust badges to build urgency.
lightbulb
lightbulb
Add reviews or limited-time offers to boost conversions.
Add reviews or limited-time offers to boost conversions.
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited scarcity or social proof lowers persuasive impact.
check
Clear CTAs facilitate direct engagement.
xmark
No scarcity messages or trust badges to build urgency.
lightbulb
Add reviews or limited-time offers to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Visually appealing but follows standard luxury site tropes.
Visually appealing but follows standard luxury site tropes.
check
check
Custom icons add unique visual interest.
Custom icons add unique visual interest.
xmark
xmark
Layout resembles many hospitality corporate sites.
Layout resembles many hospitality corporate sites.
lightbulb
lightbulb
Introduce interactive elements for differentiation.
Introduce interactive elements for differentiation.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Visually appealing but follows standard luxury site tropes.
check
Custom icons add unique visual interest.
xmark
Layout resembles many hospitality corporate sites.
lightbulb
Introduce interactive elements for differentiation.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Good information hierarchy but decision points are limited.
Good information hierarchy but decision points are limited.
check
check
Sections are well-chunked and easy to scan.
Sections are well-chunked and easy to scan.
xmark
xmark
Overly long blocks of text may reduce readability.
Overly long blocks of text may reduce readability.
lightbulb
lightbulb
Break text into shorter paragraphs or bullet points.
Break text into shorter paragraphs or bullet points.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Good information hierarchy but decision points are limited.
check
Sections are well-chunked and easy to scan.
xmark
Overly long blocks of text may reduce readability.
lightbulb
Break text into shorter paragraphs or bullet points.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is clear and professional but feels corporate.
Copy is clear and professional but feels corporate.
check
check
Headings clearly communicate content sections.
Headings clearly communicate content sections.
xmark
xmark
Generic phrasing lacks emotional appeal.
Generic phrasing lacks emotional appeal.
lightbulb
lightbulb
Incorporate more storytelling to humanize the brand.
Incorporate more storytelling to humanize the brand.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is clear and professional but feels corporate.
check
Headings clearly communicate content sections.
xmark
Generic phrasing lacks emotional appeal.
lightbulb
Incorporate more storytelling to humanize the brand.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant and cohesive design with high-quality imagery.
Elegant and cohesive design with high-quality imagery.
check
check
Cohesive color palette reinforces luxury brand identity.
Cohesive color palette reinforces luxury brand identity.
xmark
xmark
Video hero lacks a clear CTA to guide next steps.
Video hero lacks a clear CTA to guide next steps.
lightbulb
lightbulb
Add overlay CTA on hero to drive immediate engagement.
Add overlay CTA on hero to drive immediate engagement.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant and cohesive design with high-quality imagery.
check
Cohesive color palette reinforces luxury brand identity.
xmark
Video hero lacks a clear CTA to guide next steps.
lightbulb
Add overlay CTA on hero to drive immediate engagement.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Hero CTA Overlay
Hero CTA Overlay
Hero CTA Overlay
Add a clear call-to-action button overlay on the hero banner to guide visitors to key pages or actions.
Add a clear call-to-action button overlay on the hero banner to guide visitors to key pages or actions.
Important
Easy fix
Optimize Cookie Banner
Optimize Cookie Banner
Optimize Cookie Banner
Move cookie consent to a less obtrusive position or use a slim banner to avoid covering content on mobile.
Move cookie consent to a less obtrusive position or use a slim banner to avoid covering content on mobile.
Suggestion
Moderate fix
Incorporate Social Proof
Incorporate Social Proof
Incorporate Social Proof
Include customer testimonials, trust badges, or reviews to enhance credibility and leveraging social proof.
Include customer testimonials, trust badges, or reviews to enhance credibility and leveraging social proof.
Suggestion
Easy fix
Enhance Text Readability
Enhance Text Readability
Enhance Text Readability
Break long paragraphs into shorter blocks or bullet lists to improve scanability and user engagement.
Break long paragraphs into shorter blocks or bullet lists to improve scanability and user engagement.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025