Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
138
Website Rank
Corporate site showcasing Timbers Company portfolio capabilities and corporate info with clear sections and standard layout
C+
Conversion Qualification*
#
138
Website Rank
C+
Conversion Qualification*
Corporate site showcasing Timbers Company portfolio capabilities and corporate info with clear sections and standard layout
#
138
Website Rank
Corporate site showcasing Timbers Company portfolio capabilities and corporate info with clear sections and standard layout
70
70
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clean consistent typography and color palette
Clean consistent typography and color palette
Clean consistent typography and color palette
circle-check
circle-check
Well structured sections aid readability
Well structured sections aid readability
Well structured sections aid readability
circle-check
circle-check
Accessible skip to content enhances navigation
Accessible skip to content enhances navigation
Accessible skip to content enhances navigation
circle-check
circle-check
Clear corporate branding throughout
Clear corporate branding throughout
Clear corporate branding throughout
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero section lacks engaging imagery
Hero section lacks engaging imagery
Hero section lacks engaging imagery
circle-exclamation
circle-exclamation
CTA labels are inconsistent across sections
CTA labels are inconsistent across sections
CTA labels are inconsistent across sections
circle-exclamation
circle-exclamation
Limited social proof or testimonial presence
Limited social proof or testimonial presence
Limited social proof or testimonial presence
circle-exclamation
circle-exclamation
Some text appears truncated and incomplete
Some text appears truncated and incomplete
Some text appears truncated and incomplete
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts but mobile behavior not fully observable here
Layout adapts but mobile behavior not fully observable here
check
check
Navigation collapses likely work for smaller screens
Navigation collapses likely work for smaller screens
xmark
xmark
No visible mobile menu icon in this view
No visible mobile menu icon in this view
lightbulb
lightbulb
Confirm mobile nav usability and adjust breakpoints
Confirm mobile nav usability and adjust breakpoints
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts but mobile behavior not fully observable here
check
Navigation collapses likely work for smaller screens
xmark
No visible mobile menu icon in this view
lightbulb
Confirm mobile nav usability and adjust breakpoints
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal use of persuasion tactics and social proof
Minimal use of persuasion tactics and social proof
check
check
Brand messaging clearly states capabilities
Brand messaging clearly states capabilities
xmark
xmark
No scarcity or urgency messaging present
No scarcity or urgency messaging present
lightbulb
lightbulb
Incorporate testimonials and limited time offers
Incorporate testimonials and limited time offers
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal use of persuasion tactics and social proof
check
Brand messaging clearly states capabilities
xmark
No scarcity or urgency messaging present
lightbulb
Incorporate testimonials and limited time offers
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard corporate layout with minimal unique elements
Standard corporate layout with minimal unique elements
check
check
Illustrative icons add visual interest
Illustrative icons add visual interest
xmark
xmark
Overall design feels conventional and expected
Overall design feels conventional and expected
lightbulb
lightbulb
Consider unique interactive elements to stand out
Consider unique interactive elements to stand out
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard corporate layout with minimal unique elements
check
Illustrative icons add visual interest
xmark
Overall design feels conventional and expected
lightbulb
Consider unique interactive elements to stand out
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear section headings and content chunks improve scanning
Clear section headings and content chunks improve scanning
check
check
Content organized in digestible segments
Content organized in digestible segments
xmark
xmark
Multiple CTAs with varied labels cause decision friction
Multiple CTAs with varied labels cause decision friction
lightbulb
lightbulb
Simplify CTA hierarchy to guide user flow
Simplify CTA hierarchy to guide user flow
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear section headings and content chunks improve scanning
check
Content organized in digestible segments
xmark
Multiple CTAs with varied labels cause decision friction
lightbulb
Simplify CTA hierarchy to guide user flow
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Professional tone consistent but some copy is truncated
Professional tone consistent but some copy is truncated
check
check
Tone matches brand voice well
Tone matches brand voice well
xmark
xmark
Truncated sentences break reading flow
Truncated sentences break reading flow
lightbulb
lightbulb
Review content for completeness and clarity
Review content for completeness and clarity
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Professional tone consistent but some copy is truncated
check
Tone matches brand voice well
xmark
Truncated sentences break reading flow
lightbulb
Review content for completeness and clarity
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern minimal design with ample whitespace and clear typography
Modern minimal design with ample whitespace and clear typography
check
check
Use of whitespace creates visual breathing room
Use of whitespace creates visual breathing room
xmark
xmark
Lack of prominent imagery makes layout feel sparse
Lack of prominent imagery makes layout feel sparse
lightbulb
lightbulb
Adding hero visuals would increase visual engagement
Adding hero visuals would increase visual engagement
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Modern minimal design with ample whitespace and clear typography
check
Use of whitespace creates visual breathing room
xmark
Lack of prominent imagery makes layout feel sparse
lightbulb
Adding hero visuals would increase visual engagement
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Suggestion
Moderate fix
Add Hero Visuals
Add Hero Visuals
Add Hero Visuals
Integrate engaging images or video in hero section to draw attention and convey brand essence
Integrate engaging images or video in hero section to draw attention and convey brand essence
Important
Easy fix
Unify CTA Labels
Unify CTA Labels
Unify CTA Labels
Standardize call to action text and style to reduce confusion and improve click rates
Standardize call to action text and style to reduce confusion and improve click rates
Important
Moderate fix
Implement Social Proof
Implement Social Proof
Implement Social Proof
Add client testimonials staff quotes or press logos to build credibility and trust
Add client testimonials staff quotes or press logos to build credibility and trust
Suggestion
Easy fix
Fix Truncated Copy
Fix Truncated Copy
Fix Truncated Copy
Review website text for incomplete sentences and errors to enhance professionalism and readability
Review website text for incomplete sentences and errors to enhance professionalism and readability
RELATED RESOURCES
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025