Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D+
Conversion Qualification*
#
161
Website Rank
Tokyo Dome Hotel's landing page features a sweeping hero image of the Tokyo Dome, a prominent reservation form, pick-up highlights, and contact details. Elegant dark blue and gold palette, but content feels unbalanced and lacks social proof and urgency.
D+
Conversion Qualification*
#
161
Website Rank
D+
Conversion Qualification*
Tokyo Dome Hotel's landing page features a sweeping hero image of the Tokyo Dome, a prominent reservation form, pick-up highlights, and contact details. Elegant dark blue and gold palette, but content feels unbalanced and lacks social proof and urgency.
#
161
Website Rank
Tokyo Dome Hotel's landing page features a sweeping hero image of the Tokyo Dome, a prominent reservation form, pick-up highlights, and contact details. Elegant dark blue and gold palette, but content feels unbalanced and lacks social proof and urgency.
75
75
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Attractive hero image showcases hotel's location
Attractive hero image showcases hotel's location
Attractive hero image showcases hotel's location
circle-check
circle-check
Elegant dark blue and gold palette reinforces premium feel
Elegant dark blue and gold palette reinforces premium feel
Elegant dark blue and gold palette reinforces premium feel
circle-check
circle-check
Reservation form placed prominently above the fold
Reservation form placed prominently above the fold
Reservation form placed prominently above the fold
circle-check
circle-check
Clear contact information for phone and fax
Clear contact information for phone and fax
Clear contact information for phone and fax
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Right-side white space gives unbalanced layout desktop
Right-side white space gives unbalanced layout desktop
Right-side white space gives unbalanced layout desktop
circle-exclamation
circle-exclamation
Intrusive popup blocks content without obvious close
Intrusive popup blocks content without obvious close
Intrusive popup blocks content without obvious close
circle-exclamation
circle-exclamation
No visible social proof like reviews or ratings
No visible social proof like reviews or ratings
No visible social proof like reviews or ratings
circle-exclamation
circle-exclamation
Navigation links small and plain
Navigation links small and plain
Navigation links small and plain
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile stacks elements but some inputs are small
Mobile stacks elements but some inputs are small
check
check
Reservation form adapts to full width on mobile
Reservation form adapts to full width on mobile
xmark
xmark
Form inputs and buttons appear cramped on small screens
Form inputs and buttons appear cramped on small screens
lightbulb
lightbulb
Increase input and button size for better touch usability
Increase input and button size for better touch usability
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile stacks elements but some inputs are small
check
Reservation form adapts to full width on mobile
xmark
Form inputs and buttons appear cramped on small screens
lightbulb
Increase input and button size for better touch usability
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
No scarcity banners or reviews, weak conversion triggers
No scarcity banners or reviews, weak conversion triggers
check
check
Direct phone booking info supports immediate action
Direct phone booking info supports immediate action
xmark
xmark
Absence of limited-time offers or guest testimonials
Absence of limited-time offers or guest testimonials
lightbulb
lightbulb
Integrate scarcity messages and customer reviews
Integrate scarcity messages and customer reviews
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
No scarcity banners or reviews, weak conversion triggers
check
Direct phone booking info supports immediate action
xmark
Absence of limited-time offers or guest testimonials
lightbulb
Integrate scarcity messages and customer reviews
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Refined visual style but lacks standout features
Refined visual style but lacks standout features
check
check
Image carousels in Pick Up section add visual interest
Image carousels in Pick Up section add visual interest
xmark
xmark
Section headings are identical and unremarkable
Section headings are identical and unremarkable
lightbulb
lightbulb
Introduce interactive elements to showcase uniqueness
Introduce interactive elements to showcase uniqueness
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Refined visual style but lacks standout features
check
Image carousels in Pick Up section add visual interest
xmark
Section headings are identical and unremarkable
lightbulb
Introduce interactive elements to showcase uniqueness
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Reservation section clear but popup interrupts flow
Reservation section clear but popup interrupts flow
check
check
Reservation widget is intuitive and immediate
Reservation widget is intuitive and immediate
xmark
xmark
Popup obscures critical CTAs and information
Popup obscures critical CTAs and information
lightbulb
lightbulb
Delay or relocate popup to avoid blocking key content
Delay or relocate popup to avoid blocking key content
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Reservation section clear but popup interrupts flow
check
Reservation widget is intuitive and immediate
xmark
Popup obscures critical CTAs and information
lightbulb
Delay or relocate popup to avoid blocking key content
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Labels are concise but lack persuasion
Labels are concise but lack persuasion
check
check
Check Availability button label is clear
Check Availability button label is clear
xmark
xmark
Copy is generic and misses unique benefits
Copy is generic and misses unique benefits
lightbulb
lightbulb
Add benefit-focused microcopy to highlight value
Add benefit-focused microcopy to highlight value
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Labels are concise but lack persuasion
check
Check Availability button label is clear
xmark
Copy is generic and misses unique benefits
lightbulb
Add benefit-focused microcopy to highlight value
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Cohesive palette and typography with elegant accents
Cohesive palette and typography with elegant accents
check
check
High-resolution hero and consistent gold accent support brand
High-resolution hero and consistent gold accent support brand
xmark
xmark
Excessive white space on right disrupts balance
Excessive white space on right disrupts balance
lightbulb
lightbulb
Center content to reduce unused margins and improve symmetry
Center content to reduce unused margins and improve symmetry
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Cohesive palette and typography with elegant accents
check
High-resolution hero and consistent gold accent support brand
xmark
Excessive white space on right disrupts balance
lightbulb
Center content to reduce unused margins and improve symmetry
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Center Content Container
Center Content Container
Center Content Container
Adjust the page wrapper to center content and eliminate excessive whitespace on large screens.
Adjust the page wrapper to center content and eliminate excessive whitespace on large screens.
Important
Moderate fix
Optimize Popup Timing
Optimize Popup Timing
Optimize Popup Timing
Configure the promotional popup to appear after user engagement or scroll to avoid early blocking of content.
Configure the promotional popup to appear after user engagement or scroll to avoid early blocking of content.
Suggestion
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Display guest ratings and testimonials near the reservation form to build trust.
Display guest ratings and testimonials near the reservation form to build trust.
Suggestion
Easy fix
Improve Mobile Taps
Improve Mobile Taps
Improve Mobile Taps
Increase the size and spacing of buttons and inputs on mobile for easier interaction.
Increase the size and spacing of buttons and inputs on mobile for easier interaction.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025