Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
137
Website Rank
A hotel site with premium visuals a clear booking form and multiple plan sections
C+
Conversion Qualification*
#
137
Website Rank
C+
Conversion Qualification*
A hotel site with premium visuals a clear booking form and multiple plan sections
#
137
Website Rank
A hotel site with premium visuals a clear booking form and multiple plan sections
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clean high quality hero photo
Clean high quality hero photo
Clean high quality hero photo
circle-check
circle-check
Visible booking form above fold
Visible booking form above fold
Visible booking form above fold
circle-check
circle-check
Consistent color palette
Consistent color palette
Consistent color palette
circle-check
circle-check
Clear section headings
Clear section headings
Clear section headings
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Dense link list in footer
Dense link list in footer
Dense link list in footer
circle-exclamation
circle-exclamation
Navigation overloaded with options
Navigation overloaded with options
Navigation overloaded with options
circle-exclamation
circle-exclamation
Limited social proof or reviews
Limited social proof or reviews
Limited social proof or reviews
circle-exclamation
circle-exclamation
Some CTAs appear small
Some CTAs appear small
Some CTAs appear small
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts neatly across viewports but some text is small to tap
Layout adapts neatly across viewports but some text is small to tap
check
check
Reservation widget reflows cleanly on mobile
Reservation widget reflows cleanly on mobile
xmark
xmark
Tiny text links hamper tap accuracy on small screens
Tiny text links hamper tap accuracy on small screens
lightbulb
lightbulb
Increase tap targets for links to meet mobile usability needs
Increase tap targets for links to meet mobile usability needs
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts neatly across viewports but some text is small to tap
check
Reservation widget reflows cleanly on mobile
xmark
Tiny text links hamper tap accuracy on small screens
lightbulb
Increase tap targets for links to meet mobile usability needs
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic plan promotions present but sparse use of scarcity or social proof
Basic plan promotions present but sparse use of scarcity or social proof
check
check
Exclusive one group wedding plan invokes scarcity
Exclusive one group wedding plan invokes scarcity
xmark
xmark
No guest reviews or star ratings to build trust
No guest reviews or star ratings to build trust
lightbulb
lightbulb
Incorporate guest testimonials to boost credibility and conversions
Incorporate guest testimonials to boost credibility and conversions
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic plan promotions present but sparse use of scarcity or social proof
check
Exclusive one group wedding plan invokes scarcity
xmark
No guest reviews or star ratings to build trust
lightbulb
Incorporate guest testimonials to boost credibility and conversions
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard structure with unique collabs adds interest
Standard structure with unique collabs adds interest
check
check
Unique collaboration plans add distinctive flair
Unique collaboration plans add distinctive flair
xmark
xmark
Overall layout follows common hotel template without surprises
Overall layout follows common hotel template without surprises
lightbulb
lightbulb
Introduce subtle interactions for freshness
Introduce subtle interactions for freshness
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard structure with unique collabs adds interest
check
Unique collaboration plans add distinctive flair
xmark
Overall layout follows common hotel template without surprises
lightbulb
Introduce subtle interactions for freshness
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear CTAs above the fold but menu offers too many choices
Clear CTAs above the fold but menu offers too many choices
check
check
Search booking button is prominent and accessible
Search booking button is prominent and accessible
xmark
xmark
Overwhelming link count in main navigation distracts users
Overwhelming link count in main navigation distracts users
lightbulb
lightbulb
Simplify primary menu to guide users to top tasks first
Simplify primary menu to guide users to top tasks first
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear CTAs above the fold but menu offers too many choices
check
Search booking button is prominent and accessible
xmark
Overwhelming link count in main navigation distracts users
lightbulb
Simplify primary menu to guide users to top tasks first
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Section labels bilingual but some long text blocks reduce scanability
Section labels bilingual but some long text blocks reduce scanability
check
check
Section headings include english cues for easier navigation
Section headings include english cues for easier navigation
xmark
xmark
Offer descriptions lack punchy summary for quick skimming
Offer descriptions lack punchy summary for quick skimming
lightbulb
lightbulb
Shorten description lines to improve readability and scanning
Shorten description lines to improve readability and scanning
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Section labels bilingual but some long text blocks reduce scanability
check
Section headings include english cues for easier navigation
xmark
Offer descriptions lack punchy summary for quick skimming
lightbulb
Shorten description lines to improve readability and scanning
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant high res imagery and refined palette support premium feel
Elegant high res imagery and refined palette support premium feel
check
check
Professional hero imagery enhances visual appeal
Professional hero imagery enhances visual appeal
xmark
xmark
Some sections feel cramped due to heavy text blocks
Some sections feel cramped due to heavy text blocks
lightbulb
lightbulb
Balance whitespace and text to improve focus on key visuals
Balance whitespace and text to improve focus on key visuals
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Elegant high res imagery and refined palette support premium feel
check
Professional hero imagery enhances visual appeal
xmark
Some sections feel cramped due to heavy text blocks
lightbulb
Balance whitespace and text to improve focus on key visuals
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify main navigation
Simplify main navigation
Simplify main navigation
Reduce number of top level menu items and focus on most used links to lower cognitive load
Reduce number of top level menu items and focus on most used links to lower cognitive load
Important
Easy fix
Add guest testimonials
Add guest testimonials
Add guest testimonials
Feature star ratings and brief guest reviews to build social proof and trust on landing
Feature star ratings and brief guest reviews to build social proof and trust on landing
Suggestion
Easy fix
Increase tap targets
Increase tap targets
Increase tap targets
Enlarge clickable areas and text links on mobile to enhance touch accuracy
Enlarge clickable areas and text links on mobile to enhance touch accuracy
Suggestion
Moderate fix
Shorten plan descriptions
Shorten plan descriptions
Shorten plan descriptions
Condense long text in plan and topics sections into bullet highlights for scannability
Condense long text in plan and topics sections into bullet highlights for scannability
RELATED RESOURCES
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025