Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D+

Conversion Qualification*

#

161

Website Rank

Tokyo Dome Hotel's landing page features a sweeping hero image of the Tokyo Dome, a prominent reservation form, pick-up highlights, and contact details. Elegant dark blue and gold palette, but content feels unbalanced and lacks social proof and urgency.

D+

Conversion Qualification*

#

161

Website Rank

D+

Conversion Qualification*

Tokyo Dome Hotel's landing page features a sweeping hero image of the Tokyo Dome, a prominent reservation form, pick-up highlights, and contact details. Elegant dark blue and gold palette, but content feels unbalanced and lacks social proof and urgency.

#

161

Website Rank

Tokyo Dome Hotel's landing page features a sweeping hero image of the Tokyo Dome, a prominent reservation form, pick-up highlights, and contact details. Elegant dark blue and gold palette, but content feels unbalanced and lacks social proof and urgency.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Attractive hero image showcases hotel's location

Attractive hero image showcases hotel's location

Attractive hero image showcases hotel's location

circle-check

circle-check

Elegant dark blue and gold palette reinforces premium feel

Elegant dark blue and gold palette reinforces premium feel

Elegant dark blue and gold palette reinforces premium feel

circle-check

circle-check

Reservation form placed prominently above the fold

Reservation form placed prominently above the fold

Reservation form placed prominently above the fold

circle-check

circle-check

Clear contact information for phone and fax

Clear contact information for phone and fax

Clear contact information for phone and fax

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Right-side white space gives unbalanced layout desktop

Right-side white space gives unbalanced layout desktop

Right-side white space gives unbalanced layout desktop

circle-exclamation

circle-exclamation

Intrusive popup blocks content without obvious close

Intrusive popup blocks content without obvious close

Intrusive popup blocks content without obvious close

circle-exclamation

circle-exclamation

No visible social proof like reviews or ratings

No visible social proof like reviews or ratings

No visible social proof like reviews or ratings

circle-exclamation

circle-exclamation

Navigation links small and plain

Navigation links small and plain

Navigation links small and plain

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Mobile stacks elements but some inputs are small

Mobile stacks elements but some inputs are small

check

check

Reservation form adapts to full width on mobile

Reservation form adapts to full width on mobile

xmark

xmark

Form inputs and buttons appear cramped on small screens

Form inputs and buttons appear cramped on small screens

lightbulb

lightbulb

Increase input and button size for better touch usability

Increase input and button size for better touch usability

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Mobile stacks elements but some inputs are small

check

Reservation form adapts to full width on mobile

xmark

Form inputs and buttons appear cramped on small screens

lightbulb

Increase input and button size for better touch usability

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

No scarcity banners or reviews, weak conversion triggers

No scarcity banners or reviews, weak conversion triggers

check

check

Direct phone booking info supports immediate action

Direct phone booking info supports immediate action

xmark

xmark

Absence of limited-time offers or guest testimonials

Absence of limited-time offers or guest testimonials

lightbulb

lightbulb

Integrate scarcity messages and customer reviews

Integrate scarcity messages and customer reviews

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

No scarcity banners or reviews, weak conversion triggers

check

Direct phone booking info supports immediate action

xmark

Absence of limited-time offers or guest testimonials

lightbulb

Integrate scarcity messages and customer reviews

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Refined visual style but lacks standout features

Refined visual style but lacks standout features

check

check

Image carousels in Pick Up section add visual interest

Image carousels in Pick Up section add visual interest

xmark

xmark

Section headings are identical and unremarkable

Section headings are identical and unremarkable

lightbulb

lightbulb

Introduce interactive elements to showcase uniqueness

Introduce interactive elements to showcase uniqueness

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Refined visual style but lacks standout features

check

Image carousels in Pick Up section add visual interest

xmark

Section headings are identical and unremarkable

lightbulb

Introduce interactive elements to showcase uniqueness

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Reservation section clear but popup interrupts flow

Reservation section clear but popup interrupts flow

check

check

Reservation widget is intuitive and immediate

Reservation widget is intuitive and immediate

xmark

xmark

Popup obscures critical CTAs and information

Popup obscures critical CTAs and information

lightbulb

lightbulb

Delay or relocate popup to avoid blocking key content

Delay or relocate popup to avoid blocking key content

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Reservation section clear but popup interrupts flow

check

Reservation widget is intuitive and immediate

xmark

Popup obscures critical CTAs and information

lightbulb

Delay or relocate popup to avoid blocking key content

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Labels are concise but lack persuasion

Labels are concise but lack persuasion

check

check

Check Availability button label is clear

Check Availability button label is clear

xmark

xmark

Copy is generic and misses unique benefits

Copy is generic and misses unique benefits

lightbulb

lightbulb

Add benefit-focused microcopy to highlight value

Add benefit-focused microcopy to highlight value

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Labels are concise but lack persuasion

check

Check Availability button label is clear

xmark

Copy is generic and misses unique benefits

lightbulb

Add benefit-focused microcopy to highlight value

Good

Good

Solid start

Solid start

70

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Cohesive palette and typography with elegant accents

Cohesive palette and typography with elegant accents

check

check

High-resolution hero and consistent gold accent support brand

High-resolution hero and consistent gold accent support brand

xmark

xmark

Excessive white space on right disrupts balance

Excessive white space on right disrupts balance

lightbulb

lightbulb

Center content to reduce unused margins and improve symmetry

Center content to reduce unused margins and improve symmetry

swatchbook

Design & Aesthetics

Good

Solid start

70

/100

Cohesive palette and typography with elegant accents

check

High-resolution hero and consistent gold accent support brand

xmark

Excessive white space on right disrupts balance

lightbulb

Center content to reduce unused margins and improve symmetry

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Center Content Container

Center Content Container

Center Content Container

Adjust the page wrapper to center content and eliminate excessive whitespace on large screens.

Adjust the page wrapper to center content and eliminate excessive whitespace on large screens.

Important

Moderate fix

Optimize Popup Timing

Optimize Popup Timing

Optimize Popup Timing

Configure the promotional popup to appear after user engagement or scroll to avoid early blocking of content.

Configure the promotional popup to appear after user engagement or scroll to avoid early blocking of content.

Suggestion

Moderate fix

Add Social Proof

Add Social Proof

Add Social Proof

Display guest ratings and testimonials near the reservation form to build trust.

Display guest ratings and testimonials near the reservation form to build trust.

Suggestion

Easy fix

Improve Mobile Taps

Improve Mobile Taps

Improve Mobile Taps

Increase the size and spacing of buttons and inputs on mobile for easier interaction.

Increase the size and spacing of buttons and inputs on mobile for easier interaction.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025