Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
109
Website Rank
The Trapp Family Lodge homepage showcases Austrian-inspired lodging in Stowe, Vermont, featuring a striking hero image, clear CTAs, extensive navigation, and rich imagery, though it lacks urgency cues and social proof elements.
C+
Conversion Qualification*
#
109
Website Rank
C+
Conversion Qualification*
The Trapp Family Lodge homepage showcases Austrian-inspired lodging in Stowe, Vermont, featuring a striking hero image, clear CTAs, extensive navigation, and rich imagery, though it lacks urgency cues and social proof elements.
#
109
Website Rank
The Trapp Family Lodge homepage showcases Austrian-inspired lodging in Stowe, Vermont, featuring a striking hero image, clear CTAs, extensive navigation, and rich imagery, though it lacks urgency cues and social proof elements.
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking hero image builds immediate visual appeal
Striking hero image builds immediate visual appeal
Striking hero image builds immediate visual appeal
circle-check
circle-check
Primary CTA View Rooms is highly visible and inviting
Primary CTA View Rooms is highly visible and inviting
Primary CTA View Rooms is highly visible and inviting
circle-check
circle-check
Consistent gold and white palette reinforces brand identity
Consistent gold and white palette reinforces brand identity
Consistent gold and white palette reinforces brand identity
circle-check
circle-check
Footer offers clear contact info and social links for trust
Footer offers clear contact info and social links for trust
Footer offers clear contact info and social links for trust
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No scarcity or urgency messaging to prompt quick bookings
No scarcity or urgency messaging to prompt quick bookings
No scarcity or urgency messaging to prompt quick bookings
circle-exclamation
circle-exclamation
Navigation menu is overcrowded, may overwhelm users
Navigation menu is overcrowded, may overwhelm users
Navigation menu is overcrowded, may overwhelm users
circle-exclamation
circle-exclamation
Missing customer reviews or testimonials for social proof
Missing customer reviews or testimonials for social proof
Missing customer reviews or testimonials for social proof
circle-exclamation
circle-exclamation
Hero headline formatting glitch creates readability issue
Hero headline formatting glitch creates readability issue
Hero headline formatting glitch creates readability issue
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts to various devices, preserving key elements above the fold
Responsive layout adapts to various devices, preserving key elements above the fold
check
check
CTA remains prominent across desktop, tablet, and mobile
CTA remains prominent across desktop, tablet, and mobile
xmark
xmark
Some elements extend beyond visible area on mobile, empty whitespace appears
Some elements extend beyond visible area on mobile, empty whitespace appears
lightbulb
lightbulb
Optimize mobile scaling to reduce blank space and streamline content flow
Optimize mobile scaling to reduce blank space and streamline content flow
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts to various devices, preserving key elements above the fold
check
CTA remains prominent across desktop, tablet, and mobile
xmark
Some elements extend beyond visible area on mobile, empty whitespace appears
lightbulb
Optimize mobile scaling to reduce blank space and streamline content flow
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Good CTAs but lacks scarcity cues and detailed social proof to drive conversions
Good CTAs but lacks scarcity cues and detailed social proof to drive conversions
check
check
Prominent call-to-action nudges users to book
Prominent call-to-action nudges users to book
xmark
xmark
No limited-time offers or real-time availability hints
No limited-time offers or real-time availability hints
lightbulb
lightbulb
Add scarcity messages and user testimonials to boost trust and urgency
Add scarcity messages and user testimonials to boost trust and urgency
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Good CTAs but lacks scarcity cues and detailed social proof to drive conversions
check
Prominent call-to-action nudges users to book
xmark
No limited-time offers or real-time availability hints
lightbulb
Add scarcity messages and user testimonials to boost trust and urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Distinct Austrian theme gives character but standard layout limits innovation
Distinct Austrian theme gives character but standard layout limits innovation
check
check
The Austrian-inspired motif distinguishes the brand
The Austrian-inspired motif distinguishes the brand
xmark
xmark
Menu structure and layout feel conventional
Menu structure and layout feel conventional
lightbulb
lightbulb
Introduce unique interactive elements to enhance brand storytelling
Introduce unique interactive elements to enhance brand storytelling
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Distinct Austrian theme gives character but standard layout limits innovation
check
The Austrian-inspired motif distinguishes the brand
xmark
Menu structure and layout feel conventional
lightbulb
Introduce unique interactive elements to enhance brand storytelling
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive structure but complex navigation and missing social proof hinder engagement
Intuitive structure but complex navigation and missing social proof hinder engagement
check
check
Clear section headings make content scanning easy
Clear section headings make content scanning easy
xmark
xmark
Excessive menu items increase decision complexity
Excessive menu items increase decision complexity
lightbulb
lightbulb
Group related links or use mega-menu to simplify navigation
Group related links or use mega-menu to simplify navigation
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive structure but complex navigation and missing social proof hinder engagement
check
Clear section headings make content scanning easy
xmark
Excessive menu items increase decision complexity
lightbulb
Group related links or use mega-menu to simplify navigation
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Friendly and informative copy but inconsistent headlines and lacking urgency messaging
Friendly and informative copy but inconsistent headlines and lacking urgency messaging
check
check
Copy highlights local experiences and lodge heritage
Copy highlights local experiences and lodge heritage
xmark
xmark
Headline missing space reduces readability
Headline missing space reduces readability
lightbulb
lightbulb
Ensure consistent formatting and include urgency triggers in copy
Ensure consistent formatting and include urgency triggers in copy
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Friendly and informative copy but inconsistent headlines and lacking urgency messaging
check
Copy highlights local experiences and lodge heritage
xmark
Headline missing space reduces readability
lightbulb
Ensure consistent formatting and include urgency triggers in copy
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean, elegant design with cohesive color palette and high-quality imagery
Clean, elegant design with cohesive color palette and high-quality imagery
check
check
High-resolution hero and balanced layout convey professionalism and warmth
High-resolution hero and balanced layout convey professionalism and warmth
xmark
xmark
Hero headline typography lacks spacing consistency
Hero headline typography lacks spacing consistency
lightbulb
lightbulb
Refine headline typography to maintain design polish and clarity
Refine headline typography to maintain design polish and clarity
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Clean, elegant design with cohesive color palette and high-quality imagery
check
High-resolution hero and balanced layout convey professionalism and warmth
xmark
Hero headline typography lacks spacing consistency
lightbulb
Refine headline typography to maintain design polish and clarity
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Fix Hero Headline Formatting
Fix Hero Headline Formatting
Fix Hero Headline Formatting
Correct spacing and line breaks in the hero headline for better readability and visual consistency.
Correct spacing and line breaks in the hero headline for better readability and visual consistency.
Important
Moderate fix
Implement Scarcity Messaging
Implement Scarcity Messaging
Implement Scarcity Messaging
Display limited availability warnings or countdowns to create urgency and encourage faster bookings.
Display limited availability warnings or countdowns to create urgency and encourage faster bookings.
Important
Moderate fix
Simplify Navigation Structure
Simplify Navigation Structure
Simplify Navigation Structure
Consolidate related menu items under grouped dropdowns or a mega-menu to reduce clutter and decision load.
Consolidate related menu items under grouped dropdowns or a mega-menu to reduce clutter and decision load.
Suggestion
Easy fix
Add Social Proof Section
Add Social Proof Section
Add Social Proof Section
Integrate guest reviews and testimonials with photos to build credibility and trust.
Integrate guest reviews and testimonials with photos to build credibility and trust.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025