Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
108
Website Rank
Austrian inspired lodge in Vermont features hero image navigation and CTAs guiding to rooms dining and events All primary elements visible yet lacks some needed information
B
Conversion Qualification*
#
108
Website Rank
B
Conversion Qualification*
Austrian inspired lodge in Vermont features hero image navigation and CTAs guiding to rooms dining and events All primary elements visible yet lacks some needed information
#
108
Website Rank
Austrian inspired lodge in Vermont features hero image navigation and CTAs guiding to rooms dining and events All primary elements visible yet lacks some needed information
70
70
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image evokes mood and place
Hero image evokes mood and place
Hero image evokes mood and place
circle-check
circle-check
Typography is elegant and consistent
Typography is elegant and consistent
Typography is elegant and consistent
circle-check
circle-check
Navigation labels clearly reflect offerings
Navigation labels clearly reflect offerings
Navigation labels clearly reflect offerings
circle-check
circle-check
Instagram feed at bottom adds social proof
Instagram feed at bottom adds social proof
Instagram feed at bottom adds social proof
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Top level menu feels overly long and dense
Top level menu feels overly long and dense
Top level menu feels overly long and dense
circle-exclamation
circle-exclamation
No visible pricing for rooms disrupts decision process
No visible pricing for rooms disrupts decision process
No visible pricing for rooms disrupts decision process
circle-exclamation
circle-exclamation
Cancellation and policy details are not linked
Cancellation and policy details are not linked
Cancellation and policy details are not linked
circle-exclamation
circle-exclamation
CTAs blend with background and lose contrast
CTAs blend with background and lose contrast
CTAs blend with background and lose contrast
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layouts adapt but mobile view shows info gaps
Responsive layouts adapt but mobile view shows info gaps
check
check
Hero image scales well on tablet and mobile
Hero image scales well on tablet and mobile
xmark
xmark
Menu adapts into long list overcrowding small screens
Menu adapts into long list overcrowding small screens
lightbulb
lightbulb
Simplify mobile navigation to reduce complexity and improve clarity
Simplify mobile navigation to reduce complexity and improve clarity
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layouts adapt but mobile view shows info gaps
check
Hero image scales well on tablet and mobile
xmark
Menu adapts into long list overcrowding small screens
lightbulb
Simplify mobile navigation to reduce complexity and improve clarity
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic promotional elements present but limited social proof and scarcity
Basic promotional elements present but limited social proof and scarcity
check
check
Instagram feed provides user generated content as social proof
Instagram feed provides user generated content as social proof
xmark
xmark
No real time availability or limited offer messaging
No real time availability or limited offer messaging
lightbulb
lightbulb
Add scarcity elements like limited time deals to increase urgency
Add scarcity elements like limited time deals to increase urgency
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic promotional elements present but limited social proof and scarcity
check
Instagram feed provides user generated content as social proof
xmark
No real time availability or limited offer messaging
lightbulb
Add scarcity elements like limited time deals to increase urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Traditional layout with minimal unique interactive features
Traditional layout with minimal unique interactive features
check
check
Austrian theme woven into imagery and copy
Austrian theme woven into imagery and copy
xmark
xmark
Lacks unique interactive elements to engage users
Lacks unique interactive elements to engage users
lightbulb
lightbulb
Introduce immersive features or virtual tours to stand out
Introduce immersive features or virtual tours to stand out
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Traditional layout with minimal unique interactive features
check
Austrian theme woven into imagery and copy
xmark
Lacks unique interactive elements to engage users
lightbulb
Introduce immersive features or virtual tours to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation and CTAs guide users yet overload options without clear hierarchy
Navigation and CTAs guide users yet overload options without clear hierarchy
check
check
Clear call to action button above fold invites booking
Clear call to action button above fold invites booking
xmark
xmark
Too many navigation items increases decision time
Too many navigation items increases decision time
lightbulb
lightbulb
Group related links under concise categories to reduce Hick effect
Group related links under concise categories to reduce Hick effect
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation and CTAs guide users yet overload options without clear hierarchy
check
Clear call to action button above fold invites booking
xmark
Too many navigation items increases decision time
lightbulb
Group related links under concise categories to reduce Hick effect
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Language is descriptive and matches brand but lacks action oriented cues
Language is descriptive and matches brand but lacks action oriented cues
check
check
Section headings clearly signal content like dining and activities
Section headings clearly signal content like dining and activities
xmark
xmark
Calls to action use generic labels without urgency
Calls to action use generic labels without urgency
lightbulb
lightbulb
Use action based phrases to drive engagement and conversion
Use action based phrases to drive engagement and conversion
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Language is descriptive and matches brand but lacks action oriented cues
check
Section headings clearly signal content like dining and activities
xmark
Calls to action use generic labels without urgency
lightbulb
Use action based phrases to drive engagement and conversion
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant aesthetic with classic typography showcases brand heritage
Elegant aesthetic with classic typography showcases brand heritage
check
check
High quality hero image delivers strong first impression
High quality hero image delivers strong first impression
xmark
xmark
Minimal use of color leads to low contrast for key buttons
Minimal use of color leads to low contrast for key buttons
lightbulb
lightbulb
Enhance color contrast on CTAs to improve visual hierarchy
Enhance color contrast on CTAs to improve visual hierarchy
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant aesthetic with classic typography showcases brand heritage
check
High quality hero image delivers strong first impression
xmark
Minimal use of color leads to low contrast for key buttons
lightbulb
Enhance color contrast on CTAs to improve visual hierarchy
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve CTA Contrast
Improve CTA Contrast
Improve CTA Contrast
Enhance visibility of Book Now button by increasing contrast
Enhance visibility of Book Now button by increasing contrast
Important
Moderate fix
Add Cancellation Info
Add Cancellation Info
Add Cancellation Info
Provide link or text about reservation cancellation for clarity
Provide link or text about reservation cancellation for clarity
Suggestion
Easy fix
Introduce Scarcity Messaging
Introduce Scarcity Messaging
Introduce Scarcity Messaging
Use real time availability or limited offers to drive urgency
Use real time availability or limited offers to drive urgency
Suggestion
Moderate fix
Simplify Mobile Menu
Simplify Mobile Menu
Simplify Mobile Menu
Collapse lengthy menu into mega dropdown to reduce complexity
Collapse lengthy menu into mega dropdown to reduce complexity
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025