Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
103
Website Rank
Award-winning resort casino homepage features rich event & promotion content, strong visuals but heavy text density could overwhelm visitors.
C+
Conversion Qualification*
#
103
Website Rank
C+
Conversion Qualification*
Award-winning resort casino homepage features rich event & promotion content, strong visuals but heavy text density could overwhelm visitors.
#
103
Website Rank
Award-winning resort casino homepage features rich event & promotion content, strong visuals but heavy text density could overwhelm visitors.
75
75
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero imagery showcases events and energy.
Strong hero imagery showcases events and energy.
Strong hero imagery showcases events and energy.
circle-check
circle-check
Clear navigation with prominent CTAs.
Clear navigation with prominent CTAs.
Clear navigation with prominent CTAs.
circle-check
circle-check
Consistent brand styling and typography.
Consistent brand styling and typography.
Consistent brand styling and typography.
circle-check
circle-check
Detailed promotions and event information available.
Detailed promotions and event information available.
Detailed promotions and event information available.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Heavy text blocks hinder quick scanning.
Heavy text blocks hinder quick scanning.
Heavy text blocks hinder quick scanning.
circle-exclamation
circle-exclamation
Date selection component is not visible.
Date selection component is not visible.
Date selection component is not visible.
circle-exclamation
circle-exclamation
Footer link density is overwhelming.
Footer link density is overwhelming.
Footer link density is overwhelming.
circle-exclamation
circle-exclamation
Limited accessibility signifiers present.
Limited accessibility signifiers present.
Limited accessibility signifiers present.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout but needs improvement on component scaling.
Responsive layout but needs improvement on component scaling.
check
check
Mobile menu converts well from desktop nav.
Mobile menu converts well from desktop nav.
xmark
xmark
Promotional cards overflow on narrow screens.
Promotional cards overflow on narrow screens.
lightbulb
lightbulb
Ensure flexible grid for card overflow and text wrapping.
Ensure flexible grid for card overflow and text wrapping.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout but needs improvement on component scaling.
check
Mobile menu converts well from desktop nav.
xmark
Promotional cards overflow on narrow screens.
lightbulb
Ensure flexible grid for card overflow and text wrapping.
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Promotions highlighted but urgency is underplayed.
Promotions highlighted but urgency is underplayed.
check
check
Promos and tournaments catch attention with bold visuals.
Promos and tournaments catch attention with bold visuals.
xmark
xmark
No visible countdowns or scarcity indicators.
No visible countdowns or scarcity indicators.
lightbulb
lightbulb
Incorporate timers or limited availability labels to boost urgency.
Incorporate timers or limited availability labels to boost urgency.
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Promotions highlighted but urgency is underplayed.
check
Promos and tournaments catch attention with bold visuals.
xmark
No visible countdowns or scarcity indicators.
lightbulb
Incorporate timers or limited availability labels to boost urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Brand visuals stand out, structure is conventional.
Brand visuals stand out, structure is conventional.
check
check
Event imagery and tipping brand elements add flair.
Event imagery and tipping brand elements add flair.
xmark
xmark
Layout resembles generic templates, lacks unique elements.
Layout resembles generic templates, lacks unique elements.
lightbulb
lightbulb
Add interactive map or timeline for unique engagement.
Add interactive map or timeline for unique engagement.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Brand visuals stand out, structure is conventional.
check
Event imagery and tipping brand elements add flair.
xmark
Layout resembles generic templates, lacks unique elements.
lightbulb
Add interactive map or timeline for unique engagement.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Logical organization yet high decision complexity.
Logical organization yet high decision complexity.
check
check
Main menu logically groups offerings.
Main menu logically groups offerings.
xmark
xmark
Too many options at once may overwhelm users.
Too many options at once may overwhelm users.
lightbulb
lightbulb
Implement accordion for grouped promotions to reduce choices.
Implement accordion for grouped promotions to reduce choices.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Logical organization yet high decision complexity.
check
Main menu logically groups offerings.
xmark
Too many options at once may overwhelm users.
lightbulb
Implement accordion for grouped promotions to reduce choices.
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clear headings overshadowed by verbose paragraphs.
Clear headings overshadowed by verbose paragraphs.
check
check
Section headers clearly describe content.
Section headers clearly describe content.
xmark
xmark
Body text breaks mid-sentence and is truncated.
Body text breaks mid-sentence and is truncated.
lightbulb
lightbulb
Shorten paragraphs and use bullet points for clarity.
Shorten paragraphs and use bullet points for clarity.
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clear headings overshadowed by verbose paragraphs.
check
Section headers clearly describe content.
xmark
Body text breaks mid-sentence and is truncated.
lightbulb
Shorten paragraphs and use bullet points for clarity.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visually appealing branding but some sections feel cluttered.
Visually appealing branding but some sections feel cluttered.
check
check
Hero banner and image sliders create engaging visuals.
Hero banner and image sliders create engaging visuals.
xmark
xmark
Section spacing is tight, causing clutter.
Section spacing is tight, causing clutter.
lightbulb
lightbulb
Introduce more whitespace to separate content blocks.
Introduce more whitespace to separate content blocks.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Visually appealing branding but some sections feel cluttered.
check
Hero banner and image sliders create engaging visuals.
xmark
Section spacing is tight, causing clutter.
lightbulb
Introduce more whitespace to separate content blocks.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve Text Readability
Improve Text Readability
Improve Text Readability
Shorten long paragraphs, improve contrast, and use bullet lists for key details to aid scanning.
Shorten long paragraphs, improve contrast, and use bullet lists for key details to aid scanning.
Important
Moderate fix
Optimize Responsive Cards
Optimize Responsive Cards
Optimize Responsive Cards
Adjust grid and flex settings to prevent card overflow and ensure text wraps gracefully on small screens.
Adjust grid and flex settings to prevent card overflow and ensure text wraps gracefully on small screens.
Suggestion
Moderate fix
Implement Content Accordions
Implement Content Accordions
Implement Content Accordions
Group promotions and event details in collapsible accordions to reduce cognitive load and streamline browsing.
Group promotions and event details in collapsible accordions to reduce cognitive load and streamline browsing.
Suggestion
Easy fix
Add Scarcity Cues
Add Scarcity Cues
Add Scarcity Cues
Include countdown timers or limited availability labels on promotions to create urgency and drive bookings.
Include countdown timers or limited availability labels on promotions to create urgency and drive bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025