Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

103

Website Rank

Award-winning resort casino homepage features rich event & promotion content, strong visuals but heavy text density could overwhelm visitors.

C+

Conversion Qualification*

#

103

Website Rank

C+

Conversion Qualification*

Award-winning resort casino homepage features rich event & promotion content, strong visuals but heavy text density could overwhelm visitors.

#

103

Website Rank

Award-winning resort casino homepage features rich event & promotion content, strong visuals but heavy text density could overwhelm visitors.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong hero imagery showcases events and energy.

Strong hero imagery showcases events and energy.

Strong hero imagery showcases events and energy.

circle-check

circle-check

Clear navigation with prominent CTAs.

Clear navigation with prominent CTAs.

Clear navigation with prominent CTAs.

circle-check

circle-check

Consistent brand styling and typography.

Consistent brand styling and typography.

Consistent brand styling and typography.

circle-check

circle-check

Detailed promotions and event information available.

Detailed promotions and event information available.

Detailed promotions and event information available.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Heavy text blocks hinder quick scanning.

Heavy text blocks hinder quick scanning.

Heavy text blocks hinder quick scanning.

circle-exclamation

circle-exclamation

Date selection component is not visible.

Date selection component is not visible.

Date selection component is not visible.

circle-exclamation

circle-exclamation

Footer link density is overwhelming.

Footer link density is overwhelming.

Footer link density is overwhelming.

circle-exclamation

circle-exclamation

Limited accessibility signifiers present.

Limited accessibility signifiers present.

Limited accessibility signifiers present.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout but needs improvement on component scaling.

Responsive layout but needs improvement on component scaling.

check

check

Mobile menu converts well from desktop nav.

Mobile menu converts well from desktop nav.

xmark

xmark

Promotional cards overflow on narrow screens.

Promotional cards overflow on narrow screens.

lightbulb

lightbulb

Ensure flexible grid for card overflow and text wrapping.

Ensure flexible grid for card overflow and text wrapping.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout but needs improvement on component scaling.

check

Mobile menu converts well from desktop nav.

xmark

Promotional cards overflow on narrow screens.

lightbulb

Ensure flexible grid for card overflow and text wrapping.

Good

Good

Solid start

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Promotions highlighted but urgency is underplayed.

Promotions highlighted but urgency is underplayed.

check

check

Promos and tournaments catch attention with bold visuals.

Promos and tournaments catch attention with bold visuals.

xmark

xmark

No visible countdowns or scarcity indicators.

No visible countdowns or scarcity indicators.

lightbulb

lightbulb

Incorporate timers or limited availability labels to boost urgency.

Incorporate timers or limited availability labels to boost urgency.

Good

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Promotions highlighted but urgency is underplayed.

check

Promos and tournaments catch attention with bold visuals.

xmark

No visible countdowns or scarcity indicators.

lightbulb

Incorporate timers or limited availability labels to boost urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Brand visuals stand out, structure is conventional.

Brand visuals stand out, structure is conventional.

check

check

Event imagery and tipping brand elements add flair.

Event imagery and tipping brand elements add flair.

xmark

xmark

Layout resembles generic templates, lacks unique elements.

Layout resembles generic templates, lacks unique elements.

lightbulb

lightbulb

Add interactive map or timeline for unique engagement.

Add interactive map or timeline for unique engagement.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Brand visuals stand out, structure is conventional.

check

Event imagery and tipping brand elements add flair.

xmark

Layout resembles generic templates, lacks unique elements.

lightbulb

Add interactive map or timeline for unique engagement.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Logical organization yet high decision complexity.

Logical organization yet high decision complexity.

check

check

Main menu logically groups offerings.

Main menu logically groups offerings.

xmark

xmark

Too many options at once may overwhelm users.

Too many options at once may overwhelm users.

lightbulb

lightbulb

Implement accordion for grouped promotions to reduce choices.

Implement accordion for grouped promotions to reduce choices.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Logical organization yet high decision complexity.

check

Main menu logically groups offerings.

xmark

Too many options at once may overwhelm users.

lightbulb

Implement accordion for grouped promotions to reduce choices.

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Clear headings overshadowed by verbose paragraphs.

Clear headings overshadowed by verbose paragraphs.

check

check

Section headers clearly describe content.

Section headers clearly describe content.

xmark

xmark

Body text breaks mid-sentence and is truncated.

Body text breaks mid-sentence and is truncated.

lightbulb

lightbulb

Shorten paragraphs and use bullet points for clarity.

Shorten paragraphs and use bullet points for clarity.

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Clear headings overshadowed by verbose paragraphs.

check

Section headers clearly describe content.

xmark

Body text breaks mid-sentence and is truncated.

lightbulb

Shorten paragraphs and use bullet points for clarity.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Visually appealing branding but some sections feel cluttered.

Visually appealing branding but some sections feel cluttered.

check

check

Hero banner and image sliders create engaging visuals.

Hero banner and image sliders create engaging visuals.

xmark

xmark

Section spacing is tight, causing clutter.

Section spacing is tight, causing clutter.

lightbulb

lightbulb

Introduce more whitespace to separate content blocks.

Introduce more whitespace to separate content blocks.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Visually appealing branding but some sections feel cluttered.

check

Hero banner and image sliders create engaging visuals.

xmark

Section spacing is tight, causing clutter.

lightbulb

Introduce more whitespace to separate content blocks.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Improve Text Readability

Improve Text Readability

Improve Text Readability

Shorten long paragraphs, improve contrast, and use bullet lists for key details to aid scanning.

Shorten long paragraphs, improve contrast, and use bullet lists for key details to aid scanning.

Important

Moderate fix

Optimize Responsive Cards

Optimize Responsive Cards

Optimize Responsive Cards

Adjust grid and flex settings to prevent card overflow and ensure text wraps gracefully on small screens.

Adjust grid and flex settings to prevent card overflow and ensure text wraps gracefully on small screens.

Suggestion

Moderate fix

Implement Content Accordions

Implement Content Accordions

Implement Content Accordions

Group promotions and event details in collapsible accordions to reduce cognitive load and streamline browsing.

Group promotions and event details in collapsible accordions to reduce cognitive load and streamline browsing.

Suggestion

Easy fix

Add Scarcity Cues

Add Scarcity Cues

Add Scarcity Cues

Include countdown timers or limited availability labels on promotions to create urgency and drive bookings.

Include countdown timers or limited availability labels on promotions to create urgency and drive bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025