Turning Stone Resort & Casino
Turning Stone Resort & Casino
Turning Stone Resort & Casino
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Turning Stone Resort & Casino
Turning Stone Resort & Casino
Turning Stone Resort & Casino
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
103
103
out of 183 websites
out of 183 websites
71.75
71.75
71.75
/100
/100
/100
You ranked
out of 183 websites
103
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
75
75
75
/100
/100
/100
check
check
What you nailed
Mobile menu converts well from desktop nav.
Mobile menu converts well from desktop nav.
Mobile menu converts well from desktop nav.
xmark
xmark
What you can improve
Promotional cards overflow on narrow screens.
Promotional cards overflow on narrow screens.
Promotional cards overflow on narrow screens.
lightbulb
lightbulb
Quick insight
Ensure flexible grid for card overflow and text wrapping.
Ensure flexible grid for card overflow and text wrapping.
Ensure flexible grid for card overflow and text wrapping.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
70
70
70
/100
/100
/100
check
check
What you nailed
Promos and tournaments catch attention with bold visuals.
Promos and tournaments catch attention with bold visuals.
Promos and tournaments catch attention with bold visuals.
xmark
xmark
What you can improve
No visible countdowns or scarcity indicators.
No visible countdowns or scarcity indicators.
No visible countdowns or scarcity indicators.
lightbulb
lightbulb
Quick insight
Incorporate timers or limited availability labels to boost urgency.
Incorporate timers or limited availability labels to boost urgency.
Incorporate timers or limited availability labels to boost urgency.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
70
70
70
/100
/100
/100
check
check
What you nailed
Main menu logically groups offerings.
Main menu logically groups offerings.
Main menu logically groups offerings.
xmark
xmark
What you can improve
Too many options at once may overwhelm users.
Too many options at once may overwhelm users.
Too many options at once may overwhelm users.
lightbulb
lightbulb
Quick insight
Implement accordion for grouped promotions to reduce choices.
Implement accordion for grouped promotions to reduce choices.
Implement accordion for grouped promotions to reduce choices.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
65
65
65
/100
/100
/100
check
check
What you nailed
Section headers clearly describe content.
Section headers clearly describe content.
Section headers clearly describe content.
xmark
xmark
What you can improve
Body text breaks mid-sentence and is truncated.
Body text breaks mid-sentence and is truncated.
Body text breaks mid-sentence and is truncated.
lightbulb
lightbulb
Quick insight
Shorten paragraphs and use bullet points for clarity.
Shorten paragraphs and use bullet points for clarity.
Shorten paragraphs and use bullet points for clarity.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
80
80
80
/100
/100
/100
check
check
What you nailed
Hero banner and image sliders create engaging visuals.
Hero banner and image sliders create engaging visuals.
Hero banner and image sliders create engaging visuals.
xmark
xmark
What you can improve
Section spacing is tight, causing clutter.
Section spacing is tight, causing clutter.
Section spacing is tight, causing clutter.
lightbulb
lightbulb
Quick insight
Introduce more whitespace to separate content blocks.
Introduce more whitespace to separate content blocks.
Introduce more whitespace to separate content blocks.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
Event imagery and tipping brand elements add flair.
Event imagery and tipping brand elements add flair.
Event imagery and tipping brand elements add flair.
xmark
xmark
What you can improve
Layout resembles generic templates, lacks unique elements.
Layout resembles generic templates, lacks unique elements.
Layout resembles generic templates, lacks unique elements.
lightbulb
lightbulb
Quick insight
Add interactive map or timeline for unique engagement.
Add interactive map or timeline for unique engagement.
Add interactive map or timeline for unique engagement.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Improve Text Readability
Shorten long paragraphs, improve contrast, and use bullet lists for key details to aid scanning.
Important
Moderate fix
Optimize Responsive Cards
Adjust grid and flex settings to prevent card overflow and ensure text wraps gracefully on small screens.
Important
Easy fix
Improve Text Readability
Shorten long paragraphs, improve contrast, and use bullet lists for key details to aid scanning.
Important
Moderate fix
Optimize Responsive Cards
Adjust grid and flex settings to prevent card overflow and ensure text wraps gracefully on small screens.
Suggestion
Moderate fix
Implement Content Accordions
Group promotions and event details in collapsible accordions to reduce cognitive load and streamline browsing.
Suggestion
Easy fix
Add Scarcity Cues
Include countdown timers or limited availability labels on promotions to create urgency and drive bookings.
Suggestion
Moderate fix
Implement Content Accordions
Group promotions and event details in collapsible accordions to reduce cognitive load and streamline browsing.
Suggestion
Easy fix
Add Scarcity Cues
Include countdown timers or limited availability labels on promotions to create urgency and drive bookings.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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