Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
91
Website Rank
Vibrant hero image invites bookings; dropdown and CTA guide user; clear brand section; featured carousel and FAQ add info; missing pricing reviews and loyalty prompts
B
Conversion Qualification*
#
91
Website Rank
B
Conversion Qualification*
Vibrant hero image invites bookings; dropdown and CTA guide user; clear brand section; featured carousel and FAQ add info; missing pricing reviews and loyalty prompts
#
91
Website Rank
Vibrant hero image invites bookings; dropdown and CTA guide user; clear brand section; featured carousel and FAQ add info; missing pricing reviews and loyalty prompts
85
85
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Inviting hero image creates positive first impression
Inviting hero image creates positive first impression
Inviting hero image creates positive first impression
circle-check
circle-check
CTAs are prominently placed above the fold
CTAs are prominently placed above the fold
CTAs are prominently placed above the fold
circle-check
circle-check
Icon based features communicate core benefits clearly
Icon based features communicate core benefits clearly
Icon based features communicate core benefits clearly
circle-check
circle-check
FAQ section anticipates common visitor questions
FAQ section anticipates common visitor questions
FAQ section anticipates common visitor questions
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No pricing or rate details visible to users
No pricing or rate details visible to users
No pricing or rate details visible to users
circle-exclamation
circle-exclamation
Absence of social proof or guest reviews reduces trust
Absence of social proof or guest reviews reduces trust
Absence of social proof or guest reviews reduces trust
circle-exclamation
circle-exclamation
Lack of loyalty member offers deter repeat bookings
Lack of loyalty member offers deter repeat bookings
Lack of loyalty member offers deter repeat bookings
circle-exclamation
circle-exclamation
No interactive map or transport options provided
No interactive map or transport options provided
No interactive map or transport options provided
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout scales smoothly mobile supports all elements
Layout scales smoothly mobile supports all elements
check
check
Dropdown and button remain easy to tap on mobile
Dropdown and button remain easy to tap on mobile
xmark
xmark
Carousel controls appear small on narrow screens
Carousel controls appear small on narrow screens
lightbulb
lightbulb
Enlarge carousel navigation touch areas for usability
Enlarge carousel navigation touch areas for usability
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout scales smoothly mobile supports all elements
check
Dropdown and button remain easy to tap on mobile
xmark
Carousel controls appear small on narrow screens
lightbulb
Enlarge carousel navigation touch areas for usability
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Lacks scarcity and social proof elements
Lacks scarcity and social proof elements
check
check
Benefit icons effectively communicate core offerings
Benefit icons effectively communicate core offerings
xmark
xmark
No limited time offers or urgency triggers
No limited time offers or urgency triggers
lightbulb
lightbulb
Introduce special offer banners and review snippets
Introduce special offer banners and review snippets
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Lacks scarcity and social proof elements
check
Benefit icons effectively communicate core offerings
xmark
No limited time offers or urgency triggers
lightbulb
Introduce special offer banners and review snippets
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Functional design but minimal unique engagement
Functional design but minimal unique engagement
check
check
Brand logo showcase adds credibility
Brand logo showcase adds credibility
xmark
xmark
Site feels similar to many hotel chains
Site feels similar to many hotel chains
lightbulb
lightbulb
Highlight local experiences to differentiate
Highlight local experiences to differentiate
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Functional design but minimal unique engagement
check
Brand logo showcase adds credibility
xmark
Site feels similar to many hotel chains
lightbulb
Highlight local experiences to differentiate
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear structure and CTAs guide users but deep clicks
Clear structure and CTAs guide users but deep clicks
check
check
Section headings create logical content flow
Section headings create logical content flow
xmark
xmark
Booking path requires multiple clicks to specific hotels
Booking path requires multiple clicks to specific hotels
lightbulb
lightbulb
Add direct booking widget on homepage to shorten path
Add direct booking widget on homepage to shorten path
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear structure and CTAs guide users but deep clicks
check
Section headings create logical content flow
xmark
Booking path requires multiple clicks to specific hotels
lightbulb
Add direct booking widget on homepage to shorten path
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy aligns brand promise but lacks persuasive urgency
Copy aligns brand promise but lacks persuasive urgency
check
check
Taglines are concise and engaging
Taglines are concise and engaging
xmark
xmark
CTAs use generic language and offer low compel
CTAs use generic language and offer low compel
lightbulb
lightbulb
A B test stronger action verbs in CTA buttons
A B test stronger action verbs in CTA buttons
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy aligns brand promise but lacks persuasive urgency
check
Taglines are concise and engaging
xmark
CTAs use generic language and offer low compel
lightbulb
A B test stronger action verbs in CTA buttons
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean layout with consistent palette but generic style
Clean layout with consistent palette but generic style
check
check
Hero image and overlay text look polished
Hero image and overlay text look polished
xmark
xmark
Text can blend into background reducing legibility
Text can blend into background reducing legibility
lightbulb
lightbulb
Increase contrast on hero overlay text for clarity
Increase contrast on hero overlay text for clarity
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Clean layout with consistent palette but generic style
check
Hero image and overlay text look polished
xmark
Text can blend into background reducing legibility
lightbulb
Increase contrast on hero overlay text for clarity
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add social proof
Add social proof
Add social proof
Integrate guest reviews stars and text snippets on homepage to boost trust
Integrate guest reviews stars and text snippets on homepage to boost trust
Important
Easy fix
Highlight scarcity
Highlight scarcity
Highlight scarcity
Show number of available rooms or limited time rates on hero area to create urgency
Show number of available rooms or limited time rates on hero area to create urgency
Suggestion
Moderate fix
Display pricing
Display pricing
Display pricing
Add dynamic rate previews next to CTAs so users see price context before clicking
Add dynamic rate previews next to CTAs so users see price context before clicking
Suggestion
Easy fix
Improve carousel controls
Improve carousel controls
Improve carousel controls
Increase size and spacing of mobile carousel buttons for better tap targets
Increase size and spacing of mobile carousel buttons for better tap targets
RELATED RESOURCES
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025