Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

154

Website Rank

Vantage Hotels Stay Inns homepage offers a branded hero, location selector, amenity icons, featured hotels carousel, and FAQ. Clean layout but lacks date selection, reviews, and dynamic offers to drive conversion.

C

Conversion Qualification*

#

154

Website Rank

C

Conversion Qualification*

Vantage Hotels Stay Inns homepage offers a branded hero, location selector, amenity icons, featured hotels carousel, and FAQ. Clean layout but lacks date selection, reviews, and dynamic offers to drive conversion.

#

154

Website Rank

Vantage Hotels Stay Inns homepage offers a branded hero, location selector, amenity icons, featured hotels carousel, and FAQ. Clean layout but lacks date selection, reviews, and dynamic offers to drive conversion.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Striking hero image with clear headline.

Striking hero image with clear headline.

Striking hero image with clear headline.

circle-check

circle-check

Icons highlight key amenities instantly.

Icons highlight key amenities instantly.

Icons highlight key amenities instantly.

circle-check

circle-check

Consistent brand logos showcase portfolio.

Consistent brand logos showcase portfolio.

Consistent brand logos showcase portfolio.

circle-check

circle-check

Accordion FAQ reduces page clutter.

Accordion FAQ reduces page clutter.

Accordion FAQ reduces page clutter.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No date picker in hero hampers booking start.

No date picker in hero hampers booking start.

No date picker in hero hampers booking start.

circle-exclamation

circle-exclamation

Lacks guest reviews or social proof.

Lacks guest reviews or social proof.

Lacks guest reviews or social proof.

circle-exclamation

circle-exclamation

Destination dropdown has no autocomplete.

Destination dropdown has no autocomplete.

Destination dropdown has no autocomplete.

circle-exclamation

circle-exclamation

Imagery feels generic across locations.

Imagery feels generic across locations.

Imagery feels generic across locations.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts across viewports with consistent elements and accessible navigation.

Layout adapts across viewports with consistent elements and accessible navigation.

check

check

Mobile view stacks content logically for easy scrolling.

Mobile view stacks content logically for easy scrolling.

xmark

xmark

Some elements like the dropdown feel cramped on smaller screens.

Some elements like the dropdown feel cramped on smaller screens.

lightbulb

lightbulb

Optimize input field spacing to improve tap targets on mobile.

Optimize input field spacing to improve tap targets on mobile.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts across viewports with consistent elements and accessible navigation.

check

Mobile view stacks content logically for easy scrolling.

xmark

Some elements like the dropdown feel cramped on smaller screens.

lightbulb

Optimize input field spacing to improve tap targets on mobile.

Needs work

Needs work

Check insights

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Minimal use of sales tactics; lacks scarcity cues and social proof to drive urgency.

Minimal use of sales tactics; lacks scarcity cues and social proof to drive urgency.

check

check

Amenity icons support the value proposition effectively.

Amenity icons support the value proposition effectively.

xmark

xmark

No display of customer reviews or limited-time offers to drive conversion.

No display of customer reviews or limited-time offers to drive conversion.

lightbulb

lightbulb

Integrate ratings and limited-time deals to boost social proof and urgency.

Integrate ratings and limited-time deals to boost social proof and urgency.

Needs work

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Minimal use of sales tactics; lacks scarcity cues and social proof to drive urgency.

check

Amenity icons support the value proposition effectively.

xmark

No display of customer reviews or limited-time offers to drive conversion.

lightbulb

Integrate ratings and limited-time deals to boost social proof and urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Design follows common hospitality templates with limited unique flair.

Design follows common hospitality templates with limited unique flair.

check

check

Brand logos effectively showcase variety of hotel offerings.

Brand logos effectively showcase variety of hotel offerings.

xmark

xmark

Overall theme feels generic and mirrors competitor designs.

Overall theme feels generic and mirrors competitor designs.

lightbulb

lightbulb

Incorporate storytelling or interactive elements for distinctiveness.

Incorporate storytelling or interactive elements for distinctiveness.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Design follows common hospitality templates with limited unique flair.

check

Brand logos effectively showcase variety of hotel offerings.

xmark

Overall theme feels generic and mirrors competitor designs.

lightbulb

Incorporate storytelling or interactive elements for distinctiveness.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear structure guides users from hero search to featured hotels and FAQs.

Clear structure guides users from hero search to featured hotels and FAQs.

check

check

Accordion FAQ helps users find answers without overwhelming the page.

Accordion FAQ helps users find answers without overwhelming the page.

xmark

xmark

Search lacks date selection, requiring additional steps to start booking.

Search lacks date selection, requiring additional steps to start booking.

lightbulb

lightbulb

Add date selection in hero section to streamline booking initiation.

Add date selection in hero section to streamline booking initiation.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear structure guides users from hero search to featured hotels and FAQs.

check

Accordion FAQ helps users find answers without overwhelming the page.

xmark

Search lacks date selection, requiring additional steps to start booking.

lightbulb

Add date selection in hero section to streamline booking initiation.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise copy highlights value proposition, amenities, and ease of booking.

Concise copy highlights value proposition, amenities, and ease of booking.

check

check

Headlines use clear, benefit-focused language.

Headlines use clear, benefit-focused language.

xmark

xmark

Copy repeats similar phrases, reducing overall impact.

Copy repeats similar phrases, reducing overall impact.

lightbulb

lightbulb

Refine CTAs to be more action-oriented and tie to user benefits.

Refine CTAs to be more action-oriented and tie to user benefits.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise copy highlights value proposition, amenities, and ease of booking.

check

Headlines use clear, benefit-focused language.

xmark

Copy repeats similar phrases, reducing overall impact.

lightbulb

Refine CTAs to be more action-oriented and tie to user benefits.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean, elegant layout with high-quality imagery, cohesive color palette, and clear typography.

Clean, elegant layout with high-quality imagery, cohesive color palette, and clear typography.

check

check

Professional photography enhances trust and visual appeal.

Professional photography enhances trust and visual appeal.

xmark

xmark

Visual design is safe but lacks unique brand personality.

Visual design is safe but lacks unique brand personality.

lightbulb

lightbulb

Introduce distinctive design elements to stand out from generic hotel sites.

Introduce distinctive design elements to stand out from generic hotel sites.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Clean, elegant layout with high-quality imagery, cohesive color palette, and clear typography.

check

Professional photography enhances trust and visual appeal.

xmark

Visual design is safe but lacks unique brand personality.

lightbulb

Introduce distinctive design elements to stand out from generic hotel sites.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Date Picker

Add Date Picker

Add Date Picker

Integrate a date range picker in the hero search to let users specify check-in and check-out dates instantly, reducing booking friction.

Integrate a date range picker in the hero search to let users specify check-in and check-out dates instantly, reducing booking friction.

Important

Moderate fix

Show Customer Reviews

Show Customer Reviews

Show Customer Reviews

Include star ratings and review snippets in featured hotel cards to build trust, credibility, and social proof.

Include star ratings and review snippets in featured hotel cards to build trust, credibility, and social proof.

Suggestion

Easy fix

Enhance Search Autocomplete

Enhance Search Autocomplete

Enhance Search Autocomplete

Enable autocomplete and search capabilities in the destination dropdown to help users find locations faster.

Enable autocomplete and search capabilities in the destination dropdown to help users find locations faster.

Suggestion

Easy fix

Highlight Limited Offers

Highlight Limited Offers

Highlight Limited Offers

Implement scarcity messaging such as 'Limited rooms left' or 'Book now for best rates' to create urgency and drive bookings.

Implement scarcity messaging such as 'Limited rooms left' or 'Book now for best rates' to create urgency and drive bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025