Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
154
Website Rank
Vantage Hotels Stay Inns homepage offers a branded hero, location selector, amenity icons, featured hotels carousel, and FAQ. Clean layout but lacks date selection, reviews, and dynamic offers to drive conversion.
C
Conversion Qualification*
#
154
Website Rank
C
Conversion Qualification*
Vantage Hotels Stay Inns homepage offers a branded hero, location selector, amenity icons, featured hotels carousel, and FAQ. Clean layout but lacks date selection, reviews, and dynamic offers to drive conversion.
#
154
Website Rank
Vantage Hotels Stay Inns homepage offers a branded hero, location selector, amenity icons, featured hotels carousel, and FAQ. Clean layout but lacks date selection, reviews, and dynamic offers to drive conversion.
80
80
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking hero image with clear headline.
Striking hero image with clear headline.
Striking hero image with clear headline.
circle-check
circle-check
Icons highlight key amenities instantly.
Icons highlight key amenities instantly.
Icons highlight key amenities instantly.
circle-check
circle-check
Consistent brand logos showcase portfolio.
Consistent brand logos showcase portfolio.
Consistent brand logos showcase portfolio.
circle-check
circle-check
Accordion FAQ reduces page clutter.
Accordion FAQ reduces page clutter.
Accordion FAQ reduces page clutter.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No date picker in hero hampers booking start.
No date picker in hero hampers booking start.
No date picker in hero hampers booking start.
circle-exclamation
circle-exclamation
Lacks guest reviews or social proof.
Lacks guest reviews or social proof.
Lacks guest reviews or social proof.
circle-exclamation
circle-exclamation
Destination dropdown has no autocomplete.
Destination dropdown has no autocomplete.
Destination dropdown has no autocomplete.
circle-exclamation
circle-exclamation
Imagery feels generic across locations.
Imagery feels generic across locations.
Imagery feels generic across locations.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts across viewports with consistent elements and accessible navigation.
Layout adapts across viewports with consistent elements and accessible navigation.
check
check
Mobile view stacks content logically for easy scrolling.
Mobile view stacks content logically for easy scrolling.
xmark
xmark
Some elements like the dropdown feel cramped on smaller screens.
Some elements like the dropdown feel cramped on smaller screens.
lightbulb
lightbulb
Optimize input field spacing to improve tap targets on mobile.
Optimize input field spacing to improve tap targets on mobile.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts across viewports with consistent elements and accessible navigation.
check
Mobile view stacks content logically for easy scrolling.
xmark
Some elements like the dropdown feel cramped on smaller screens.
lightbulb
Optimize input field spacing to improve tap targets on mobile.
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal use of sales tactics; lacks scarcity cues and social proof to drive urgency.
Minimal use of sales tactics; lacks scarcity cues and social proof to drive urgency.
check
check
Amenity icons support the value proposition effectively.
Amenity icons support the value proposition effectively.
xmark
xmark
No display of customer reviews or limited-time offers to drive conversion.
No display of customer reviews or limited-time offers to drive conversion.
lightbulb
lightbulb
Integrate ratings and limited-time deals to boost social proof and urgency.
Integrate ratings and limited-time deals to boost social proof and urgency.
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal use of sales tactics; lacks scarcity cues and social proof to drive urgency.
check
Amenity icons support the value proposition effectively.
xmark
No display of customer reviews or limited-time offers to drive conversion.
lightbulb
Integrate ratings and limited-time deals to boost social proof and urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design follows common hospitality templates with limited unique flair.
Design follows common hospitality templates with limited unique flair.
check
check
Brand logos effectively showcase variety of hotel offerings.
Brand logos effectively showcase variety of hotel offerings.
xmark
xmark
Overall theme feels generic and mirrors competitor designs.
Overall theme feels generic and mirrors competitor designs.
lightbulb
lightbulb
Incorporate storytelling or interactive elements for distinctiveness.
Incorporate storytelling or interactive elements for distinctiveness.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design follows common hospitality templates with limited unique flair.
check
Brand logos effectively showcase variety of hotel offerings.
xmark
Overall theme feels generic and mirrors competitor designs.
lightbulb
Incorporate storytelling or interactive elements for distinctiveness.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear structure guides users from hero search to featured hotels and FAQs.
Clear structure guides users from hero search to featured hotels and FAQs.
check
check
Accordion FAQ helps users find answers without overwhelming the page.
Accordion FAQ helps users find answers without overwhelming the page.
xmark
xmark
Search lacks date selection, requiring additional steps to start booking.
Search lacks date selection, requiring additional steps to start booking.
lightbulb
lightbulb
Add date selection in hero section to streamline booking initiation.
Add date selection in hero section to streamline booking initiation.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear structure guides users from hero search to featured hotels and FAQs.
check
Accordion FAQ helps users find answers without overwhelming the page.
xmark
Search lacks date selection, requiring additional steps to start booking.
lightbulb
Add date selection in hero section to streamline booking initiation.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise copy highlights value proposition, amenities, and ease of booking.
Concise copy highlights value proposition, amenities, and ease of booking.
check
check
Headlines use clear, benefit-focused language.
Headlines use clear, benefit-focused language.
xmark
xmark
Copy repeats similar phrases, reducing overall impact.
Copy repeats similar phrases, reducing overall impact.
lightbulb
lightbulb
Refine CTAs to be more action-oriented and tie to user benefits.
Refine CTAs to be more action-oriented and tie to user benefits.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise copy highlights value proposition, amenities, and ease of booking.
check
Headlines use clear, benefit-focused language.
xmark
Copy repeats similar phrases, reducing overall impact.
lightbulb
Refine CTAs to be more action-oriented and tie to user benefits.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean, elegant layout with high-quality imagery, cohesive color palette, and clear typography.
Clean, elegant layout with high-quality imagery, cohesive color palette, and clear typography.
check
check
Professional photography enhances trust and visual appeal.
Professional photography enhances trust and visual appeal.
xmark
xmark
Visual design is safe but lacks unique brand personality.
Visual design is safe but lacks unique brand personality.
lightbulb
lightbulb
Introduce distinctive design elements to stand out from generic hotel sites.
Introduce distinctive design elements to stand out from generic hotel sites.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Clean, elegant layout with high-quality imagery, cohesive color palette, and clear typography.
check
Professional photography enhances trust and visual appeal.
xmark
Visual design is safe but lacks unique brand personality.
lightbulb
Introduce distinctive design elements to stand out from generic hotel sites.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Date Picker
Add Date Picker
Add Date Picker
Integrate a date range picker in the hero search to let users specify check-in and check-out dates instantly, reducing booking friction.
Integrate a date range picker in the hero search to let users specify check-in and check-out dates instantly, reducing booking friction.
Important
Moderate fix
Show Customer Reviews
Show Customer Reviews
Show Customer Reviews
Include star ratings and review snippets in featured hotel cards to build trust, credibility, and social proof.
Include star ratings and review snippets in featured hotel cards to build trust, credibility, and social proof.
Suggestion
Easy fix
Enhance Search Autocomplete
Enhance Search Autocomplete
Enhance Search Autocomplete
Enable autocomplete and search capabilities in the destination dropdown to help users find locations faster.
Enable autocomplete and search capabilities in the destination dropdown to help users find locations faster.
Suggestion
Easy fix
Highlight Limited Offers
Highlight Limited Offers
Highlight Limited Offers
Implement scarcity messaging such as 'Limited rooms left' or 'Book now for best rates' to create urgency and drive bookings.
Implement scarcity messaging such as 'Limited rooms left' or 'Book now for best rates' to create urgency and drive bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025