Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
6
Website Rank
Luxurious resort homepage with bold imagery clear offers and event promos
B+
Conversion Qualification*
#
6
Website Rank
B+
Conversion Qualification*
Luxurious resort homepage with bold imagery clear offers and event promos
#
6
Website Rank
Luxurious resort homepage with bold imagery clear offers and event promos
80
80
/100
/100
Responsive Design
Responsive Design
80
80
/100
/100
influence principles
influence principles
85
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
85
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Bold high quality imagery enhances visual appeal
Bold high quality imagery enhances visual appeal
Bold high quality imagery enhances visual appeal
circle-check
circle-check
Clear event promotions highlight timely offers
Clear event promotions highlight timely offers
Clear event promotions highlight timely offers
circle-check
circle-check
Multiple CTAs above the fold guide user actions
Multiple CTAs above the fold guide user actions
Multiple CTAs above the fold guide user actions
circle-check
circle-check
Consistent brand styling reinforces luxury identity
Consistent brand styling reinforces luxury identity
Consistent brand styling reinforces luxury identity
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Text heavy sections overwhelm visitors
Text heavy sections overwhelm visitors
Text heavy sections overwhelm visitors
circle-exclamation
circle-exclamation
Navigation menu crowded with options
Navigation menu crowded with options
Navigation menu crowded with options
circle-exclamation
circle-exclamation
Pricing and packages buried in long paragraphs
Pricing and packages buried in long paragraphs
Pricing and packages buried in long paragraphs
circle-exclamation
circle-exclamation
Lack of clear urgency on limited offers
Lack of clear urgency on limited offers
Lack of clear urgency on limited offers
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts but nav may be cramped on small screens
Layout adapts but nav may be cramped on small screens
check
check
Primary CTA remains visible on mobile
Primary CTA remains visible on mobile
xmark
xmark
Mega menu could overflow on narrow viewports
Mega menu could overflow on narrow viewports
lightbulb
lightbulb
Simplify mobile nav for easier access
Simplify mobile nav for easier access
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts but nav may be cramped on small screens
check
Primary CTA remains visible on mobile
xmark
Mega menu could overflow on narrow viewports
lightbulb
Simplify mobile nav for easier access
Great
Great
Keep it up!
Keep it up!
Influence Principles
80
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Discounts and reviews leverage persuasion well
Discounts and reviews leverage persuasion well
check
check
Tripadvisor widget adds credible social proof
Tripadvisor widget adds credible social proof
xmark
xmark
Scarcity messages lack expiration cues
Scarcity messages lack expiration cues
lightbulb
lightbulb
Add countdown timers to emphasize urgency
Add countdown timers to emphasize urgency
Great
Keep it up!
Influence Principles
80
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Discounts and reviews leverage persuasion well
check
Tripadvisor widget adds credible social proof
xmark
Scarcity messages lack expiration cues
lightbulb
Add countdown timers to emphasize urgency
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
85
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Italian themed narrative feels distinctive
Italian themed narrative feels distinctive
check
check
Venetian theme immerses user in storytelling
Venetian theme immerses user in storytelling
xmark
xmark
Repeated intro paragraphs feel redundant
Repeated intro paragraphs feel redundant
lightbulb
lightbulb
Use unique microcopy to reinforce theme
Use unique microcopy to reinforce theme
Great
Keep it up!
sparkles
Originality & Creativity
85
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Italian themed narrative feels distinctive
check
Venetian theme immerses user in storytelling
xmark
Repeated intro paragraphs feel redundant
lightbulb
Use unique microcopy to reinforce theme
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive CTAs but decision overload risks distraction
Intuitive CTAs but decision overload risks distraction
check
check
CTAs are prominent and action oriented
CTAs are prominent and action oriented
xmark
xmark
Too many choices slow decision process
Too many choices slow decision process
lightbulb
lightbulb
Group options to reduce complexity
Group options to reduce complexity
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive CTAs but decision overload risks distraction
check
CTAs are prominent and action oriented
xmark
Too many choices slow decision process
lightbulb
Group options to reduce complexity
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings clear but body copy lengthy
Headings clear but body copy lengthy
check
check
Headlines are compelling and descriptive
Headlines are compelling and descriptive
xmark
xmark
Paragraphs are verbose and dilute focus
Paragraphs are verbose and dilute focus
lightbulb
lightbulb
Trim copy to highlight key points only
Trim copy to highlight key points only
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings clear but body copy lengthy
check
Headlines are compelling and descriptive
xmark
Paragraphs are verbose and dilute focus
lightbulb
Trim copy to highlight key points only
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
High quality images and cohesive palette create elegant look
High quality images and cohesive palette create elegant look
check
check
Imagery is crisp background supports luxury positioning
Imagery is crisp background supports luxury positioning
xmark
xmark
Text heavy areas break visual rhythm
Text heavy areas break visual rhythm
lightbulb
lightbulb
Reduce text density to improve visual balance
Reduce text density to improve visual balance
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
High quality images and cohesive palette create elegant look
check
Imagery is crisp background supports luxury positioning
xmark
Text heavy areas break visual rhythm
lightbulb
Reduce text density to improve visual balance
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Streamline Body Copy
Streamline Body Copy
Streamline Body Copy
Reduce lengthy paragraphs to concise bullet points enhancing scannability
Reduce lengthy paragraphs to concise bullet points enhancing scannability
Important
Moderate fix
Enhance Scarcity
Enhance Scarcity
Enhance Scarcity
Introduce visible countdown timers or limited time labels to strengthen urgency
Introduce visible countdown timers or limited time labels to strengthen urgency
Suggestion
Easy fix
Optimize Mobile Navigation
Optimize Mobile Navigation
Optimize Mobile Navigation
Simplify menu options on mobile to enhance usability and reduce clutter
Simplify menu options on mobile to enhance usability and reduce clutter
Suggestion
Moderate fix
Group Offer Options
Group Offer Options
Group Offer Options
Cluster similar CTAs regionally to reduce decision overload and guide users
Cluster similar CTAs regionally to reduce decision overload and guide users
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025