Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
83
Website Rank
Luxury resort site with rich imagery and event promotions offering compelling deals and loyalty perks
C+
Conversion Qualification*
#
83
Website Rank
C+
Conversion Qualification*
Luxury resort site with rich imagery and event promotions offering compelling deals and loyalty perks
#
83
Website Rank
Luxury resort site with rich imagery and event promotions offering compelling deals and loyalty perks
75
75
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality photography evokes luxury
High-quality photography evokes luxury
High-quality photography evokes luxury
circle-check
circle-check
Clear promotion of exclusive event packages
Clear promotion of exclusive event packages
Clear promotion of exclusive event packages
circle-check
circle-check
Visible Traveler review adds trust
Visible Traveler review adds trust
Visible Traveler review adds trust
circle-check
circle-check
Multiple CTAs guide booking process
Multiple CTAs guide booking process
Multiple CTAs guide booking process
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation feels cluttered with too many links
Navigation feels cluttered with too many links
Navigation feels cluttered with too many links
circle-exclamation
circle-exclamation
Hero section slides can overwhelm users
Hero section slides can overwhelm users
Hero section slides can overwhelm users
circle-exclamation
circle-exclamation
Text heavy sections lack visual breaks
Text heavy sections lack visual breaks
Text heavy sections lack visual breaks
circle-exclamation
circle-exclamation
Offer details are spread widely on page
Offer details are spread widely on page
Offer details are spread widely on page
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
layout stacks content logically but nav may overwhelm on mobile
layout stacks content logically but nav may overwhelm on mobile
check
check
sections adapt to narrow widths well
sections adapt to narrow widths well
xmark
xmark
primary nav has many items on small screens
primary nav has many items on small screens
lightbulb
lightbulb
consolidate nav into dropdown for mobile
consolidate nav into dropdown for mobile
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
layout stacks content logically but nav may overwhelm on mobile
check
sections adapt to narrow widths well
xmark
primary nav has many items on small screens
lightbulb
consolidate nav into dropdown for mobile
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
uses discounts and rewards effectively but scarcity cues are weak
uses discounts and rewards effectively but scarcity cues are weak
check
check
clear discount offers drive interest
clear discount offers drive interest
xmark
xmark
lacks countdown or urgency to seal bookings
lacks countdown or urgency to seal bookings
lightbulb
lightbulb
implement real-time availability indicators
implement real-time availability indicators
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
uses discounts and rewards effectively but scarcity cues are weak
check
clear discount offers drive interest
xmark
lacks countdown or urgency to seal bookings
lightbulb
implement real-time availability indicators
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
luxurious presentation is expected for hospitality sites
luxurious presentation is expected for hospitality sites
check
check
event integrations add unique appeal
event integrations add unique appeal
xmark
xmark
core layout feels typical of big resorts
core layout feels typical of big resorts
lightbulb
lightbulb
introduce novel interactive elements for differentiation
introduce novel interactive elements for differentiation
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
luxurious presentation is expected for hospitality sites
check
event integrations add unique appeal
xmark
core layout feels typical of big resorts
lightbulb
introduce novel interactive elements for differentiation
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
clear CTAs but excessive choices increase complexity
clear CTAs but excessive choices increase complexity
check
check
action buttons are prominent and distinguishable
action buttons are prominent and distinguishable
xmark
xmark
too many simultaneous options hinder decision making
too many simultaneous options hinder decision making
lightbulb
lightbulb
simplify options to reduce decision paralysis
simplify options to reduce decision paralysis
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
clear CTAs but excessive choices increase complexity
check
action buttons are prominent and distinguishable
xmark
too many simultaneous options hinder decision making
lightbulb
simplify options to reduce decision paralysis
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
evocative copy conveys ambiance but some headlines lack clarity
evocative copy conveys ambiance but some headlines lack clarity
check
check
descriptive headings engage users emotionally
descriptive headings engage users emotionally
xmark
xmark
generic section titles need more specificity
generic section titles need more specificity
lightbulb
lightbulb
refine headings to clarify content purpose
refine headings to clarify content purpose
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
evocative copy conveys ambiance but some headlines lack clarity
check
descriptive headings engage users emotionally
xmark
generic section titles need more specificity
lightbulb
refine headings to clarify content purpose
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
elegant color palette and imagery reflect luxury but layout is dense
elegant color palette and imagery reflect luxury but layout is dense
check
check
rich red gold scheme reinforces brand luxury
rich red gold scheme reinforces brand luxury
xmark
xmark
crowded text blocks reduce visual impact
crowded text blocks reduce visual impact
lightbulb
lightbulb
add whitespace to improve clarity
add whitespace to improve clarity
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
elegant color palette and imagery reflect luxury but layout is dense
check
rich red gold scheme reinforces brand luxury
xmark
crowded text blocks reduce visual impact
lightbulb
add whitespace to improve clarity
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Simplify hero CTAs
Simplify hero CTAs
Simplify hero CTAs
Reduce number of slides and focus on primary offer with one clear CTA to prevent overwhelm
Reduce number of slides and focus on primary offer with one clear CTA to prevent overwhelm
Important
Moderate fix
Consolidate navigation
Consolidate navigation
Consolidate navigation
Group secondary links under dropdown menus to declutter the header on all devices
Group secondary links under dropdown menus to declutter the header on all devices
Suggestion
Easy fix
Refine headline clarity
Refine headline clarity
Refine headline clarity
Rewrite generic headings to be more specific about the section content and benefits
Rewrite generic headings to be more specific about the section content and benefits
Suggestion
Moderate fix
Add urgency cues
Add urgency cues
Add urgency cues
Implement countdown timers or limited availability notices on special deals to drive action
Implement countdown timers or limited availability notices on special deals to drive action
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025