Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

83

Website Rank

Luxury resort site with rich imagery and event promotions offering compelling deals and loyalty perks

C+

Conversion Qualification*

#

83

Website Rank

C+

Conversion Qualification*

Luxury resort site with rich imagery and event promotions offering compelling deals and loyalty perks

#

83

Website Rank

Luxury resort site with rich imagery and event promotions offering compelling deals and loyalty perks

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality photography evokes luxury

High-quality photography evokes luxury

High-quality photography evokes luxury

circle-check

circle-check

Clear promotion of exclusive event packages

Clear promotion of exclusive event packages

Clear promotion of exclusive event packages

circle-check

circle-check

Visible Traveler review adds trust

Visible Traveler review adds trust

Visible Traveler review adds trust

circle-check

circle-check

Multiple CTAs guide booking process

Multiple CTAs guide booking process

Multiple CTAs guide booking process

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation feels cluttered with too many links

Navigation feels cluttered with too many links

Navigation feels cluttered with too many links

circle-exclamation

circle-exclamation

Hero section slides can overwhelm users

Hero section slides can overwhelm users

Hero section slides can overwhelm users

circle-exclamation

circle-exclamation

Text heavy sections lack visual breaks

Text heavy sections lack visual breaks

Text heavy sections lack visual breaks

circle-exclamation

circle-exclamation

Offer details are spread widely on page

Offer details are spread widely on page

Offer details are spread widely on page

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

layout stacks content logically but nav may overwhelm on mobile

layout stacks content logically but nav may overwhelm on mobile

check

check

sections adapt to narrow widths well

sections adapt to narrow widths well

xmark

xmark

primary nav has many items on small screens

primary nav has many items on small screens

lightbulb

lightbulb

consolidate nav into dropdown for mobile

consolidate nav into dropdown for mobile

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

layout stacks content logically but nav may overwhelm on mobile

check

sections adapt to narrow widths well

xmark

primary nav has many items on small screens

lightbulb

consolidate nav into dropdown for mobile

Good

Good

Solid start

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

uses discounts and rewards effectively but scarcity cues are weak

uses discounts and rewards effectively but scarcity cues are weak

check

check

clear discount offers drive interest

clear discount offers drive interest

xmark

xmark

lacks countdown or urgency to seal bookings

lacks countdown or urgency to seal bookings

lightbulb

lightbulb

implement real-time availability indicators

implement real-time availability indicators

Good

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

uses discounts and rewards effectively but scarcity cues are weak

check

clear discount offers drive interest

xmark

lacks countdown or urgency to seal bookings

lightbulb

implement real-time availability indicators

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

luxurious presentation is expected for hospitality sites

luxurious presentation is expected for hospitality sites

check

check

event integrations add unique appeal

event integrations add unique appeal

xmark

xmark

core layout feels typical of big resorts

core layout feels typical of big resorts

lightbulb

lightbulb

introduce novel interactive elements for differentiation

introduce novel interactive elements for differentiation

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

luxurious presentation is expected for hospitality sites

check

event integrations add unique appeal

xmark

core layout feels typical of big resorts

lightbulb

introduce novel interactive elements for differentiation

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

clear CTAs but excessive choices increase complexity

clear CTAs but excessive choices increase complexity

check

check

action buttons are prominent and distinguishable

action buttons are prominent and distinguishable

xmark

xmark

too many simultaneous options hinder decision making

too many simultaneous options hinder decision making

lightbulb

lightbulb

simplify options to reduce decision paralysis

simplify options to reduce decision paralysis

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

clear CTAs but excessive choices increase complexity

check

action buttons are prominent and distinguishable

xmark

too many simultaneous options hinder decision making

lightbulb

simplify options to reduce decision paralysis

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

evocative copy conveys ambiance but some headlines lack clarity

evocative copy conveys ambiance but some headlines lack clarity

check

check

descriptive headings engage users emotionally

descriptive headings engage users emotionally

xmark

xmark

generic section titles need more specificity

generic section titles need more specificity

lightbulb

lightbulb

refine headings to clarify content purpose

refine headings to clarify content purpose

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

evocative copy conveys ambiance but some headlines lack clarity

check

descriptive headings engage users emotionally

xmark

generic section titles need more specificity

lightbulb

refine headings to clarify content purpose

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

elegant color palette and imagery reflect luxury but layout is dense

elegant color palette and imagery reflect luxury but layout is dense

check

check

rich red gold scheme reinforces brand luxury

rich red gold scheme reinforces brand luxury

xmark

xmark

crowded text blocks reduce visual impact

crowded text blocks reduce visual impact

lightbulb

lightbulb

add whitespace to improve clarity

add whitespace to improve clarity

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

elegant color palette and imagery reflect luxury but layout is dense

check

rich red gold scheme reinforces brand luxury

xmark

crowded text blocks reduce visual impact

lightbulb

add whitespace to improve clarity

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Simplify hero CTAs

Simplify hero CTAs

Simplify hero CTAs

Reduce number of slides and focus on primary offer with one clear CTA to prevent overwhelm

Reduce number of slides and focus on primary offer with one clear CTA to prevent overwhelm

Important

Moderate fix

Consolidate navigation

Consolidate navigation

Consolidate navigation

Group secondary links under dropdown menus to declutter the header on all devices

Group secondary links under dropdown menus to declutter the header on all devices

Suggestion

Easy fix

Refine headline clarity

Refine headline clarity

Refine headline clarity

Rewrite generic headings to be more specific about the section content and benefits

Rewrite generic headings to be more specific about the section content and benefits

Suggestion

Moderate fix

Add urgency cues

Add urgency cues

Add urgency cues

Implement countdown timers or limited availability notices on special deals to drive action

Implement countdown timers or limited availability notices on special deals to drive action

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025