Welcome,
Welcome,
Village Inn
Village Inn
Village Inn
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
152
152
out of 183 websites
out of 183 websites
67.75
67.75
67.75
/100
/100
/100
You ranked
out of 183 websites
152
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Booking form remains accessible on smaller screens
Booking form remains accessible on smaller screens
Booking form remains accessible on smaller screens
xmark
xmark
What you can improve
Menu reveals as full list, may cause long scrolling
Menu reveals as full list, may cause long scrolling
Menu reveals as full list, may cause long scrolling
lightbulb
lightbulb
Quick insight
Implement a collapsible mobile menu to reduce length
Implement a collapsible mobile menu to reduce length
Implement a collapsible mobile menu to reduce length
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
50
50
50
/100
/100
/100
check
check
What you nailed
Booking form encourages direct reservations
Booking form encourages direct reservations
Booking form encourages direct reservations
xmark
xmark
What you can improve
No limited-time offers or testimonial highlights
No limited-time offers or testimonial highlights
No limited-time offers or testimonial highlights
lightbulb
lightbulb
Quick insight
Add user reviews and limited-time deals for urgency
Add user reviews and limited-time deals for urgency
Add user reviews and limited-time deals for urgency
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
70
70
70
/100
/100
/100
check
check
What you nailed
Read More buttons help segment content
Read More buttons help segment content
Read More buttons help segment content
xmark
xmark
What you can improve
Dense copy increases cognitive load
Dense copy increases cognitive load
Dense copy increases cognitive load
lightbulb
lightbulb
Quick insight
Shorten paragraphs and use bullet points for scanability
Shorten paragraphs and use bullet points for scanability
Shorten paragraphs and use bullet points for scanability
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
65
65
65
/100
/100
/100
check
check
What you nailed
Copy effectively describes venue features
Copy effectively describes venue features
Copy effectively describes venue features
xmark
xmark
What you can improve
Generic 'Read More' offers minimal direction
Generic 'Read More' offers minimal direction
Generic 'Read More' offers minimal direction
lightbulb
lightbulb
Quick insight
Personalize CTAs to reflect each section’s action
Personalize CTAs to reflect each section’s action
Personalize CTAs to reflect each section’s action
Good
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
75
75
75
/100
/100
/100
check
check
What you nailed
Alternating sections create rhythm and visual interest
Alternating sections create rhythm and visual interest
Alternating sections create rhythm and visual interest
xmark
xmark
What you can improve
Over-reliance on beige background makes sections feel monotonous
Over-reliance on beige background makes sections feel monotonous
Over-reliance on beige background makes sections feel monotonous
lightbulb
lightbulb
Quick insight
Introduce subtle accent variations to break visual repetition
Introduce subtle accent variations to break visual repetition
Introduce subtle accent variations to break visual repetition
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
Branding is consistent with Trademark Collection by Wyndham
Branding is consistent with Trademark Collection by Wyndham
Branding is consistent with Trademark Collection by Wyndham
xmark
xmark
What you can improve
Design feels templated and predictable
Design feels templated and predictable
Design feels templated and predictable
lightbulb
lightbulb
Quick insight
Incorporate custom graphics or icons to stand out
Incorporate custom graphics or icons to stand out
Incorporate custom graphics or icons to stand out
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Add Testimonials
Introduce guest testimonials with ratings to build trust and social proof prominently.
Important
Moderate fix
Implement Scarcity
Display limited-time offers or room availability alerts to create urgency and motivate bookings.
Important
Moderate fix
Add Testimonials
Introduce guest testimonials with ratings to build trust and social proof prominently.
Important
Moderate fix
Implement Scarcity
Display limited-time offers or room availability alerts to create urgency and motivate bookings.
Suggestion
Easy fix
Enhance Mobile Nav
Convert the mobile menu into a hamburger with collapsible sections to streamline navigation.
Suggestion
Easy fix
Shorten Copy
Break long paragraphs into bullets and concise headings to improve readability and scanning.
Suggestion
Easy fix
Enhance Mobile Nav
Convert the mobile menu into a hamburger with collapsible sections to streamline navigation.
Suggestion
Easy fix
Shorten Copy
Break long paragraphs into bullets and concise headings to improve readability and scanning.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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