Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

152

Website Rank

A visually engaging landing page featuring a hero image and booking widget, followed by detailed sections on event spaces, accommodations, pub & restaurant, and catering, each with photos and Read More CTAs, plus contact info and social links.

C

Conversion Qualification*

#

152

Website Rank

C

Conversion Qualification*

A visually engaging landing page featuring a hero image and booking widget, followed by detailed sections on event spaces, accommodations, pub & restaurant, and catering, each with photos and Read More CTAs, plus contact info and social links.

#

152

Website Rank

A visually engaging landing page featuring a hero image and booking widget, followed by detailed sections on event spaces, accommodations, pub & restaurant, and catering, each with photos and Read More CTAs, plus contact info and social links.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong hero section with clear booking form

Strong hero section with clear booking form

Strong hero section with clear booking form

circle-check

circle-check

High-quality venue and room photography

High-quality venue and room photography

High-quality venue and room photography

circle-check

circle-check

Logical section flow detailing services

Logical section flow detailing services

Logical section flow detailing services

circle-check

circle-check

Consistent color palette strengthens brand

Consistent color palette strengthens brand

Consistent color palette strengthens brand

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Text blocks are overly long and dense

Text blocks are overly long and dense

Text blocks are overly long and dense

circle-exclamation

circle-exclamation

Lack of social proof or testimonials

Lack of social proof or testimonials

Lack of social proof or testimonials

circle-exclamation

circle-exclamation

No visible scarcity offers or promotions

No visible scarcity offers or promotions

No visible scarcity offers or promotions

circle-exclamation

circle-exclamation

Mobile nav not clearly indicated

Mobile nav not clearly indicated

Mobile nav not clearly indicated

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts to mobile, stacking sections; booking form condenses but remains usable

Layout adapts to mobile, stacking sections; booking form condenses but remains usable

check

check

Booking form remains accessible on smaller screens

Booking form remains accessible on smaller screens

xmark

xmark

Menu reveals as full list, may cause long scrolling

Menu reveals as full list, may cause long scrolling

lightbulb

lightbulb

Implement a collapsible mobile menu to reduce length

Implement a collapsible mobile menu to reduce length

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts to mobile, stacking sections; booking form condenses but remains usable

check

Booking form remains accessible on smaller screens

xmark

Menu reveals as full list, may cause long scrolling

lightbulb

Implement a collapsible mobile menu to reduce length

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Basic informational hierarchy, but missing scarcity and social proof triggers

Basic informational hierarchy, but missing scarcity and social proof triggers

check

check

Booking form encourages direct reservations

Booking form encourages direct reservations

xmark

xmark

No limited-time offers or testimonial highlights

No limited-time offers or testimonial highlights

lightbulb

lightbulb

Add user reviews and limited-time deals for urgency

Add user reviews and limited-time deals for urgency

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Basic informational hierarchy, but missing scarcity and social proof triggers

check

Booking form encourages direct reservations

xmark

No limited-time offers or testimonial highlights

lightbulb

Add user reviews and limited-time deals for urgency

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard hospitality layout; content is clear but lacks unique visual elements

Standard hospitality layout; content is clear but lacks unique visual elements

check

check

Branding is consistent with Trademark Collection by Wyndham

Branding is consistent with Trademark Collection by Wyndham

xmark

xmark

Design feels templated and predictable

Design feels templated and predictable

lightbulb

lightbulb

Incorporate custom graphics or icons to stand out

Incorporate custom graphics or icons to stand out

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard hospitality layout; content is clear but lacks unique visual elements

check

Branding is consistent with Trademark Collection by Wyndham

xmark

Design feels templated and predictable

lightbulb

Incorporate custom graphics or icons to stand out

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear CTAs guide exploration, but long paragraphs may overwhelm users

Clear CTAs guide exploration, but long paragraphs may overwhelm users

check

check

Read More buttons help segment content

Read More buttons help segment content

xmark

xmark

Dense copy increases cognitive load

Dense copy increases cognitive load

lightbulb

lightbulb

Shorten paragraphs and use bullet points for scanability

Shorten paragraphs and use bullet points for scanability

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear CTAs guide exploration, but long paragraphs may overwhelm users

check

Read More buttons help segment content

xmark

Dense copy increases cognitive load

lightbulb

Shorten paragraphs and use bullet points for scanability

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Professional tone, informative copy, but lacks punchy CTAs and concise phrasing

Professional tone, informative copy, but lacks punchy CTAs and concise phrasing

check

check

Copy effectively describes venue features

Copy effectively describes venue features

xmark

xmark

Generic 'Read More' offers minimal direction

Generic 'Read More' offers minimal direction

lightbulb

lightbulb

Personalize CTAs to reflect each section’s action

Personalize CTAs to reflect each section’s action

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Professional tone, informative copy, but lacks punchy CTAs and concise phrasing

check

Copy effectively describes venue features

xmark

Generic 'Read More' offers minimal direction

lightbulb

Personalize CTAs to reflect each section’s action

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean visual hierarchy with alternating image and text blocks, cohesive color scheme

Clean visual hierarchy with alternating image and text blocks, cohesive color scheme

check

check

Alternating sections create rhythm and visual interest

Alternating sections create rhythm and visual interest

xmark

xmark

Over-reliance on beige background makes sections feel monotonous

Over-reliance on beige background makes sections feel monotonous

lightbulb

lightbulb

Introduce subtle accent variations to break visual repetition

Introduce subtle accent variations to break visual repetition

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Clean visual hierarchy with alternating image and text blocks, cohesive color scheme

check

Alternating sections create rhythm and visual interest

xmark

Over-reliance on beige background makes sections feel monotonous

lightbulb

Introduce subtle accent variations to break visual repetition

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Testimonials

Add Testimonials

Add Testimonials

Introduce guest testimonials with ratings to build trust and social proof prominently.

Introduce guest testimonials with ratings to build trust and social proof prominently.

Important

Moderate fix

Implement Scarcity

Implement Scarcity

Implement Scarcity

Display limited-time offers or room availability alerts to create urgency and motivate bookings.

Display limited-time offers or room availability alerts to create urgency and motivate bookings.

Suggestion

Easy fix

Enhance Mobile Nav

Enhance Mobile Nav

Enhance Mobile Nav

Convert the mobile menu into a hamburger with collapsible sections to streamline navigation.

Convert the mobile menu into a hamburger with collapsible sections to streamline navigation.

Suggestion

Easy fix

Shorten Copy

Shorten Copy

Shorten Copy

Break long paragraphs into bullets and concise headings to improve readability and scanning.

Break long paragraphs into bullets and concise headings to improve readability and scanning.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025