Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
152
Website Rank
A visually engaging landing page featuring a hero image and booking widget, followed by detailed sections on event spaces, accommodations, pub & restaurant, and catering, each with photos and Read More CTAs, plus contact info and social links.
C
Conversion Qualification*
#
152
Website Rank
C
Conversion Qualification*
A visually engaging landing page featuring a hero image and booking widget, followed by detailed sections on event spaces, accommodations, pub & restaurant, and catering, each with photos and Read More CTAs, plus contact info and social links.
#
152
Website Rank
A visually engaging landing page featuring a hero image and booking widget, followed by detailed sections on event spaces, accommodations, pub & restaurant, and catering, each with photos and Read More CTAs, plus contact info and social links.
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero section with clear booking form
Strong hero section with clear booking form
Strong hero section with clear booking form
circle-check
circle-check
High-quality venue and room photography
High-quality venue and room photography
High-quality venue and room photography
circle-check
circle-check
Logical section flow detailing services
Logical section flow detailing services
Logical section flow detailing services
circle-check
circle-check
Consistent color palette strengthens brand
Consistent color palette strengthens brand
Consistent color palette strengthens brand
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Text blocks are overly long and dense
Text blocks are overly long and dense
Text blocks are overly long and dense
circle-exclamation
circle-exclamation
Lack of social proof or testimonials
Lack of social proof or testimonials
Lack of social proof or testimonials
circle-exclamation
circle-exclamation
No visible scarcity offers or promotions
No visible scarcity offers or promotions
No visible scarcity offers or promotions
circle-exclamation
circle-exclamation
Mobile nav not clearly indicated
Mobile nav not clearly indicated
Mobile nav not clearly indicated
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts to mobile, stacking sections; booking form condenses but remains usable
Layout adapts to mobile, stacking sections; booking form condenses but remains usable
check
check
Booking form remains accessible on smaller screens
Booking form remains accessible on smaller screens
xmark
xmark
Menu reveals as full list, may cause long scrolling
Menu reveals as full list, may cause long scrolling
lightbulb
lightbulb
Implement a collapsible mobile menu to reduce length
Implement a collapsible mobile menu to reduce length
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts to mobile, stacking sections; booking form condenses but remains usable
check
Booking form remains accessible on smaller screens
xmark
Menu reveals as full list, may cause long scrolling
lightbulb
Implement a collapsible mobile menu to reduce length
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic informational hierarchy, but missing scarcity and social proof triggers
Basic informational hierarchy, but missing scarcity and social proof triggers
check
check
Booking form encourages direct reservations
Booking form encourages direct reservations
xmark
xmark
No limited-time offers or testimonial highlights
No limited-time offers or testimonial highlights
lightbulb
lightbulb
Add user reviews and limited-time deals for urgency
Add user reviews and limited-time deals for urgency
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic informational hierarchy, but missing scarcity and social proof triggers
check
Booking form encourages direct reservations
xmark
No limited-time offers or testimonial highlights
lightbulb
Add user reviews and limited-time deals for urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard hospitality layout; content is clear but lacks unique visual elements
Standard hospitality layout; content is clear but lacks unique visual elements
check
check
Branding is consistent with Trademark Collection by Wyndham
Branding is consistent with Trademark Collection by Wyndham
xmark
xmark
Design feels templated and predictable
Design feels templated and predictable
lightbulb
lightbulb
Incorporate custom graphics or icons to stand out
Incorporate custom graphics or icons to stand out
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard hospitality layout; content is clear but lacks unique visual elements
check
Branding is consistent with Trademark Collection by Wyndham
xmark
Design feels templated and predictable
lightbulb
Incorporate custom graphics or icons to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear CTAs guide exploration, but long paragraphs may overwhelm users
Clear CTAs guide exploration, but long paragraphs may overwhelm users
check
check
Read More buttons help segment content
Read More buttons help segment content
xmark
xmark
Dense copy increases cognitive load
Dense copy increases cognitive load
lightbulb
lightbulb
Shorten paragraphs and use bullet points for scanability
Shorten paragraphs and use bullet points for scanability
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear CTAs guide exploration, but long paragraphs may overwhelm users
check
Read More buttons help segment content
xmark
Dense copy increases cognitive load
lightbulb
Shorten paragraphs and use bullet points for scanability
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Professional tone, informative copy, but lacks punchy CTAs and concise phrasing
Professional tone, informative copy, but lacks punchy CTAs and concise phrasing
check
check
Copy effectively describes venue features
Copy effectively describes venue features
xmark
xmark
Generic 'Read More' offers minimal direction
Generic 'Read More' offers minimal direction
lightbulb
lightbulb
Personalize CTAs to reflect each section’s action
Personalize CTAs to reflect each section’s action
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Professional tone, informative copy, but lacks punchy CTAs and concise phrasing
check
Copy effectively describes venue features
xmark
Generic 'Read More' offers minimal direction
lightbulb
Personalize CTAs to reflect each section’s action
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean visual hierarchy with alternating image and text blocks, cohesive color scheme
Clean visual hierarchy with alternating image and text blocks, cohesive color scheme
check
check
Alternating sections create rhythm and visual interest
Alternating sections create rhythm and visual interest
xmark
xmark
Over-reliance on beige background makes sections feel monotonous
Over-reliance on beige background makes sections feel monotonous
lightbulb
lightbulb
Introduce subtle accent variations to break visual repetition
Introduce subtle accent variations to break visual repetition
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Clean visual hierarchy with alternating image and text blocks, cohesive color scheme
check
Alternating sections create rhythm and visual interest
xmark
Over-reliance on beige background makes sections feel monotonous
lightbulb
Introduce subtle accent variations to break visual repetition
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Testimonials
Add Testimonials
Add Testimonials
Introduce guest testimonials with ratings to build trust and social proof prominently.
Introduce guest testimonials with ratings to build trust and social proof prominently.
Important
Moderate fix
Implement Scarcity
Implement Scarcity
Implement Scarcity
Display limited-time offers or room availability alerts to create urgency and motivate bookings.
Display limited-time offers or room availability alerts to create urgency and motivate bookings.
Suggestion
Easy fix
Enhance Mobile Nav
Enhance Mobile Nav
Enhance Mobile Nav
Convert the mobile menu into a hamburger with collapsible sections to streamline navigation.
Convert the mobile menu into a hamburger with collapsible sections to streamline navigation.
Suggestion
Easy fix
Shorten Copy
Shorten Copy
Shorten Copy
Break long paragraphs into bullets and concise headings to improve readability and scanning.
Break long paragraphs into bullets and concise headings to improve readability and scanning.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025