Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
135
Website Rank
Venue homepage features a bold hero image and tagline a prominent booking widget and sections highlighting event spaces accommodations dining and catering details organized with alternating images and text
C+
Conversion Qualification*
#
135
Website Rank
C+
Conversion Qualification*
Venue homepage features a bold hero image and tagline a prominent booking widget and sections highlighting event spaces accommodations dining and catering details organized with alternating images and text
#
135
Website Rank
Venue homepage features a bold hero image and tagline a prominent booking widget and sections highlighting event spaces accommodations dining and catering details organized with alternating images and text
70
70
/100
/100
Responsive Design
Responsive Design
45
45
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero headline is clear and descriptive
Hero headline is clear and descriptive
Hero headline is clear and descriptive
circle-check
circle-check
Large high quality images showcase the venue
Large high quality images showcase the venue
Large high quality images showcase the venue
circle-check
circle-check
Section layout alternates images and text keeping engagement
Section layout alternates images and text keeping engagement
Section layout alternates images and text keeping engagement
circle-check
circle-check
Booking widget positioned prominently above the fold
Booking widget positioned prominently above the fold
Booking widget positioned prominently above the fold
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No clear in content CTA besides read more
No clear in content CTA besides read more
No clear in content CTA besides read more
circle-exclamation
circle-exclamation
Navigation in mobile view is unclear or hidden
Navigation in mobile view is unclear or hidden
Navigation in mobile view is unclear or hidden
circle-exclamation
circle-exclamation
Paragraph blocks are overly long and dense
Paragraph blocks are overly long and dense
Paragraph blocks are overly long and dense
circle-exclamation
circle-exclamation
Lacks social proof elements such as reviews or testimonials
Lacks social proof elements such as reviews or testimonials
Lacks social proof elements such as reviews or testimonials
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adjusts images and text stack for smaller screens but mobile navigation lacks clarity
Layout adjusts images and text stack for smaller screens but mobile navigation lacks clarity
check
check
Content stacks nicely with images and text on mobile view
Content stacks nicely with images and text on mobile view
xmark
xmark
Top navigation is not visible or discoverable on mobile screens
Top navigation is not visible or discoverable on mobile screens
lightbulb
lightbulb
Include a visible hamburger icon and slide in menu for mobile users
Include a visible hamburger icon and slide in menu for mobile users
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adjusts images and text stack for smaller screens but mobile navigation lacks clarity
check
Content stacks nicely with images and text on mobile view
xmark
Top navigation is not visible or discoverable on mobile screens
lightbulb
Include a visible hamburger icon and slide in menu for mobile users
Needs work
Needs work
Check insights
Check insights
Influence Principles
45
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of persuasion tactics no urgency social proof or incentives present
Limited use of persuasion tactics no urgency social proof or incentives present
check
check
Service offerings are clearly described with concise detail
Service offerings are clearly described with concise detail
xmark
xmark
No limited time offers or scarcity cues to prompt immediate booking
No limited time offers or scarcity cues to prompt immediate booking
lightbulb
lightbulb
Introduce limited time offers or special rates to instill urgency
Introduce limited time offers or special rates to instill urgency
Needs work
Check insights
Influence Principles
45
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of persuasion tactics no urgency social proof or incentives present
check
Service offerings are clearly described with concise detail
xmark
No limited time offers or scarcity cues to prompt immediate booking
lightbulb
Introduce limited time offers or special rates to instill urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard layout with minimal unique interactive features specific to this venue
Standard layout with minimal unique interactive features specific to this venue
check
check
Tagline communicates venue versatility effectively
Tagline communicates venue versatility effectively
xmark
xmark
Design follows common hotel website templates without standout elements
Design follows common hotel website templates without standout elements
lightbulb
lightbulb
Incorporate interactive map or virtual tour for unique experience
Incorporate interactive map or virtual tour for unique experience
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard layout with minimal unique interactive features specific to this venue
check
Tagline communicates venue versatility effectively
xmark
Design follows common hotel website templates without standout elements
lightbulb
Incorporate interactive map or virtual tour for unique experience
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear structure and prominent booking form but long text blocks and hidden nav can hinder usability
Clear structure and prominent booking form but long text blocks and hidden nav can hinder usability
check
check
Booking form above the fold reduces friction for reservations
Booking form above the fold reduces friction for reservations
xmark
xmark
Uniform read more buttons do not distinguish key offers
Uniform read more buttons do not distinguish key offers
lightbulb
lightbulb
Add contextual calls to action in each section for improved engagement
Add contextual calls to action in each section for improved engagement
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear structure and prominent booking form but long text blocks and hidden nav can hinder usability
check
Booking form above the fold reduces friction for reservations
xmark
Uniform read more buttons do not distinguish key offers
lightbulb
Add contextual calls to action in each section for improved engagement
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Friendly welcoming tone but content is repetitive and headings are overused
Friendly welcoming tone but content is repetitive and headings are overused
check
check
Copy conveys warm inviting atmosphere and venue versatility
Copy conveys warm inviting atmosphere and venue versatility
xmark
xmark
Headline repeated in multiple positions wastes valuable space
Headline repeated in multiple positions wastes valuable space
lightbulb
lightbulb
Streamline headings and reduce duplication to enhance scannability
Streamline headings and reduce duplication to enhance scannability
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Friendly welcoming tone but content is repetitive and headings are overused
check
Copy conveys warm inviting atmosphere and venue versatility
xmark
Headline repeated in multiple positions wastes valuable space
lightbulb
Streamline headings and reduce duplication to enhance scannability
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Cohesive color scheme and branding but template style looks generic
Cohesive color scheme and branding but template style looks generic
check
check
Strong imagery and consistent branding deliver professional look
Strong imagery and consistent branding deliver professional look
xmark
xmark
Hero text blends into background making it hard to read on some screens
Hero text blends into background making it hard to read on some screens
lightbulb
lightbulb
Add subtle overlay or text shadow to improve legibility of overlay text
Add subtle overlay or text shadow to improve legibility of overlay text
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Cohesive color scheme and branding but template style looks generic
check
Strong imagery and consistent branding deliver professional look
xmark
Hero text blends into background making it hard to read on some screens
lightbulb
Add subtle overlay or text shadow to improve legibility of overlay text
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve Mobile Navigation
Improve Mobile Navigation
Improve Mobile Navigation
Add a visible hamburger icon and slide in menu for mobile view to enhance discoverability
Add a visible hamburger icon and slide in menu for mobile view to enhance discoverability
Important
Moderate fix
Integrate Social Proof
Integrate Social Proof
Integrate Social Proof
Display guest testimonials and star ratings prominently to build trust and credibility
Display guest testimonials and star ratings prominently to build trust and credibility
Suggestion
Easy fix
Enhance Text Layout
Enhance Text Layout
Enhance Text Layout
Break long paragraphs into bulleted lists and subheadings to improve readability
Break long paragraphs into bulleted lists and subheadings to improve readability
Suggestion
Moderate fix
Add Limited Time Offers
Add Limited Time Offers
Add Limited Time Offers
Include banners or popups highlighting special promotions to create urgency for bookings
Include banners or popups highlighting special promotions to create urgency for bookings
RELATED RESOURCES
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RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025