Welcome,
Welcome,
Virgin Hotels
Virgin Hotels
Virgin Hotels
Scroll to see full report
Scroll to see full report
Trusted by
Trusted by
REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
35
35
out of 183 websites
out of 183 websites
76.5
76.5
76.5
/100
/100
/100
You ranked
out of 183 websites
35
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Image grid collapses neatly on mobile, maintaining legibility.
Image grid collapses neatly on mobile, maintaining legibility.
Image grid collapses neatly on mobile, maintaining legibility.
xmark
xmark
What you can improve
Booking CTA becomes less prominent on narrow screens.
Booking CTA becomes less prominent on narrow screens.
Booking CTA becomes less prominent on narrow screens.
lightbulb
lightbulb
Quick insight
Ensure primary CTAs remain full-width and stand out on mobile.
Ensure primary CTAs remain full-width and stand out on mobile.
Ensure primary CTAs remain full-width and stand out on mobile.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
65
65
65
/100
/100
/100
check
check
What you nailed
Loyalty program perks are clearly communicated.
Loyalty program perks are clearly communicated.
Loyalty program perks are clearly communicated.
xmark
xmark
What you can improve
No limited-time offers or urgency cues on rates.
No limited-time offers or urgency cues on rates.
No limited-time offers or urgency cues on rates.
lightbulb
lightbulb
Quick insight
Introduce limited-time room deals to leverage scarcity.
Introduce limited-time room deals to leverage scarcity.
Introduce limited-time room deals to leverage scarcity.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
City links clearly labeled and easy to access from the grid.
City links clearly labeled and easy to access from the grid.
City links clearly labeled and easy to access from the grid.
xmark
xmark
What you can improve
High scrolling demands may reduce conversion intent.
High scrolling demands may reduce conversion intent.
High scrolling demands may reduce conversion intent.
lightbulb
lightbulb
Quick insight
Add a sticky booking bar to reduce scroll effort for reservations.
Add a sticky booking bar to reduce scroll effort for reservations.
Add a sticky booking bar to reduce scroll effort for reservations.
Great
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
80
80
80
/100
/100
/100
check
check
What you nailed
The 'Good Morning' greeting personalizes the experience.
The 'Good Morning' greeting personalizes the experience.
The 'Good Morning' greeting personalizes the experience.
xmark
xmark
What you can improve
Section headings like 'Discover Your Place' feel vague.
Section headings like 'Discover Your Place' feel vague.
Section headings like 'Discover Your Place' feel vague.
lightbulb
lightbulb
Quick insight
Use action-oriented language in subheaders to drive conversions.
Use action-oriented language in subheaders to drive conversions.
Use action-oriented language in subheaders to drive conversions.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
Consistent typography and ample white space enhance readability.
Consistent typography and ample white space enhance readability.
Consistent typography and ample white space enhance readability.
xmark
xmark
What you can improve
Minimal color palette sometimes leads to visual monotony.
Minimal color palette sometimes leads to visual monotony.
Minimal color palette sometimes leads to visual monotony.
lightbulb
lightbulb
Quick insight
Introduce accent colors to highlight CTAs without altering palette.
Introduce accent colors to highlight CTAs without altering palette.
Introduce accent colors to highlight CTAs without altering palette.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
The two-chamber room highlight adds unique brand flair.
The two-chamber room highlight adds unique brand flair.
The two-chamber room highlight adds unique brand flair.
xmark
xmark
What you can improve
City grid design is common across hotel sites.
City grid design is common across hotel sites.
City grid design is common across hotel sites.
lightbulb
lightbulb
Quick insight
Showcase a distinct interactive element to differentiate.
Showcase a distinct interactive element to differentiate.
Showcase a distinct interactive element to differentiate.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Sticky Booking Bar
Implement a persistent booking CTA at screen bottom to boost conversions.
Important
Moderate fix
Highlight Limited Offers
Display countdown timers or featured deals to create a sense of scarcity.
Important
Easy fix
Add Sticky Booking Bar
Implement a persistent booking CTA at screen bottom to boost conversions.
Important
Moderate fix
Highlight Limited Offers
Display countdown timers or featured deals to create a sense of scarcity.
Suggestion
Easy fix
Enhance Mobile CTAs
Make primary action buttons full-width and prominent on mobile screens.
Suggestion
Moderate fix
Interactive Room Preview
Add hover or tap-triggered room sneak peeks to engage users and inform choices.
Suggestion
Easy fix
Enhance Mobile CTAs
Make primary action buttons full-width and prominent on mobile screens.
Suggestion
Moderate fix
Interactive Room Preview
Add hover or tap-triggered room sneak peeks to engage users and inform choices.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
Copyright © 2025 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025