Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

35

Website Rank

Virgin Hotels homepage greets users with a personalized hero, city selection grid, loyalty program and app CTAs, social feed, and newsletter form in a clean, modern design.

B

Conversion Qualification*

#

35

Website Rank

B

Conversion Qualification*

Virgin Hotels homepage greets users with a personalized hero, city selection grid, loyalty program and app CTAs, social feed, and newsletter form in a clean, modern design.

#

35

Website Rank

Virgin Hotels homepage greets users with a personalized hero, city selection grid, loyalty program and app CTAs, social feed, and newsletter form in a clean, modern design.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Striking hero greeting creates warm, engaging first impression.

Striking hero greeting creates warm, engaging first impression.

Striking hero greeting creates warm, engaging first impression.

circle-check

circle-check

City selection grid uses vibrant imagery for clear choice.

City selection grid uses vibrant imagery for clear choice.

City selection grid uses vibrant imagery for clear choice.

circle-check

circle-check

Loyalty program section clearly outlines member benefits.

Loyalty program section clearly outlines member benefits.

Loyalty program section clearly outlines member benefits.

circle-check

circle-check

App download CTAs are prominent with recognized logos.

App download CTAs are prominent with recognized logos.

App download CTAs are prominent with recognized logos.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Hero section lacks immediate booking CTA above the fold.

Hero section lacks immediate booking CTA above the fold.

Hero section lacks immediate booking CTA above the fold.

circle-exclamation

circle-exclamation

Scrolling required to see actual rooms or rates, slows booking.

Scrolling required to see actual rooms or rates, slows booking.

Scrolling required to see actual rooms or rates, slows booking.

circle-exclamation

circle-exclamation

Newsletter form at bottom has small input fields, low visibility.

Newsletter form at bottom has small input fields, low visibility.

Newsletter form at bottom has small input fields, low visibility.

circle-exclamation

circle-exclamation

Social proof via Instagram lacks captions or context.

Social proof via Instagram lacks captions or context.

Social proof via Instagram lacks captions or context.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts well to mobile with straightforward stacking, but CTAs shrink.

Layout adapts well to mobile with straightforward stacking, but CTAs shrink.

check

check

Image grid collapses neatly on mobile, maintaining legibility.

Image grid collapses neatly on mobile, maintaining legibility.

xmark

xmark

Booking CTA becomes less prominent on narrow screens.

Booking CTA becomes less prominent on narrow screens.

lightbulb

lightbulb

Ensure primary CTAs remain full-width and stand out on mobile.

Ensure primary CTAs remain full-width and stand out on mobile.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts well to mobile with straightforward stacking, but CTAs shrink.

check

Image grid collapses neatly on mobile, maintaining legibility.

xmark

Booking CTA becomes less prominent on narrow screens.

lightbulb

Ensure primary CTAs remain full-width and stand out on mobile.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Some social proof and loyalty benefits present, but scarcity is minimal.

Some social proof and loyalty benefits present, but scarcity is minimal.

check

check

Loyalty program perks are clearly communicated.

Loyalty program perks are clearly communicated.

xmark

xmark

No limited-time offers or urgency cues on rates.

No limited-time offers or urgency cues on rates.

lightbulb

lightbulb

Introduce limited-time room deals to leverage scarcity.

Introduce limited-time room deals to leverage scarcity.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Some social proof and loyalty benefits present, but scarcity is minimal.

check

Loyalty program perks are clearly communicated.

xmark

No limited-time offers or urgency cues on rates.

lightbulb

Introduce limited-time room deals to leverage scarcity.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Strong brand personality shines, though layout patterns are familiar.

Strong brand personality shines, though layout patterns are familiar.

check

check

The two-chamber room highlight adds unique brand flair.

The two-chamber room highlight adds unique brand flair.

xmark

xmark

City grid design is common across hotel sites.

City grid design is common across hotel sites.

lightbulb

lightbulb

Showcase a distinct interactive element to differentiate.

Showcase a distinct interactive element to differentiate.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Strong brand personality shines, though layout patterns are familiar.

check

The two-chamber room highlight adds unique brand flair.

xmark

City grid design is common across hotel sites.

lightbulb

Showcase a distinct interactive element to differentiate.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive navigation and clear sections, yet booking flow entry is not immediate.

Intuitive navigation and clear sections, yet booking flow entry is not immediate.

check

check

City links clearly labeled and easy to access from the grid.

City links clearly labeled and easy to access from the grid.

xmark

xmark

High scrolling demands may reduce conversion intent.

High scrolling demands may reduce conversion intent.

lightbulb

lightbulb

Add a sticky booking bar to reduce scroll effort for reservations.

Add a sticky booking bar to reduce scroll effort for reservations.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive navigation and clear sections, yet booking flow entry is not immediate.

check

City links clearly labeled and easy to access from the grid.

xmark

High scrolling demands may reduce conversion intent.

lightbulb

Add a sticky booking bar to reduce scroll effort for reservations.

Great

Great

Keep it up!

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Tone is friendly and aspirational, but some messages lack urgency.

Tone is friendly and aspirational, but some messages lack urgency.

check

check

The 'Good Morning' greeting personalizes the experience.

The 'Good Morning' greeting personalizes the experience.

xmark

xmark

Section headings like 'Discover Your Place' feel vague.

Section headings like 'Discover Your Place' feel vague.

lightbulb

lightbulb

Use action-oriented language in subheaders to drive conversions.

Use action-oriented language in subheaders to drive conversions.

Great

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

UX Writing

Tone is friendly and aspirational, but some messages lack urgency.

check

The 'Good Morning' greeting personalizes the experience.

xmark

Section headings like 'Discover Your Place' feel vague.

lightbulb

Use action-oriented language in subheaders to drive conversions.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean, modern aesthetic with spacious layouts and high-quality imagery.

Clean, modern aesthetic with spacious layouts and high-quality imagery.

check

check

Consistent typography and ample white space enhance readability.

Consistent typography and ample white space enhance readability.

xmark

xmark

Minimal color palette sometimes leads to visual monotony.

Minimal color palette sometimes leads to visual monotony.

lightbulb

lightbulb

Introduce accent colors to highlight CTAs without altering palette.

Introduce accent colors to highlight CTAs without altering palette.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Clean, modern aesthetic with spacious layouts and high-quality imagery.

check

Consistent typography and ample white space enhance readability.

xmark

Minimal color palette sometimes leads to visual monotony.

lightbulb

Introduce accent colors to highlight CTAs without altering palette.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Sticky Booking Bar

Add Sticky Booking Bar

Add Sticky Booking Bar

Implement a persistent booking CTA at screen bottom to boost conversions.

Implement a persistent booking CTA at screen bottom to boost conversions.

Important

Moderate fix

Highlight Limited Offers

Highlight Limited Offers

Highlight Limited Offers

Display countdown timers or featured deals to create a sense of scarcity.

Display countdown timers or featured deals to create a sense of scarcity.

Suggestion

Easy fix

Enhance Mobile CTAs

Enhance Mobile CTAs

Enhance Mobile CTAs

Make primary action buttons full-width and prominent on mobile screens.

Make primary action buttons full-width and prominent on mobile screens.

Suggestion

Moderate fix

Interactive Room Preview

Interactive Room Preview

Interactive Room Preview

Add hover or tap-triggered room sneak peeks to engage users and inform choices.

Add hover or tap-triggered room sneak peeks to engage users and inform choices.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025