Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D+
Conversion Qualification*
#
177
Website Rank
Clean minimal layout showcasing hotel locations and loyalty perks but lacks engaging visuals and clear booking path.
D+
Conversion Qualification*
#
177
Website Rank
D+
Conversion Qualification*
Clean minimal layout showcasing hotel locations and loyalty perks but lacks engaging visuals and clear booking path.
#
177
Website Rank
Clean minimal layout showcasing hotel locations and loyalty perks but lacks engaging visuals and clear booking path.
60
60
/100
/100
Responsive Design
Responsive Design
35
35
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
45
45
/100
/100
User Experience (UX)
User Experience (UX)
55
55
/100
/100
uX writing
uX writing
50
50
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Minimal typography creates a clean aesthetic.
Minimal typography creates a clean aesthetic.
Minimal typography creates a clean aesthetic.
circle-check
circle-check
Consistent use of brand colors reinforces identity.
Consistent use of brand colors reinforces identity.
Consistent use of brand colors reinforces identity.
circle-check
circle-check
Loyalty program benefits clearly outlined.
Loyalty program benefits clearly outlined.
Loyalty program benefits clearly outlined.
circle-check
circle-check
City selection grid provides direct navigation.
City selection grid provides direct navigation.
City selection grid provides direct navigation.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Excessive whitespace without imagery feels empty.
Excessive whitespace without imagery feels empty.
Excessive whitespace without imagery feels empty.
circle-exclamation
circle-exclamation
Lack of hero image fails to inspire travel.
Lack of hero image fails to inspire travel.
Lack of hero image fails to inspire travel.
circle-exclamation
circle-exclamation
City grid overwhelms user with too many choices.
City grid overwhelms user with too many choices.
City grid overwhelms user with too many choices.
circle-exclamation
circle-exclamation
Key booking CTA hidden below the fold.
Key booking CTA hidden below the fold.
Key booking CTA hidden below the fold.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
60
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout scales to different devices though lacks dynamic content.
Layout scales to different devices though lacks dynamic content.
check
check
Menu and grid adapt well to mobile viewport.
Menu and grid adapt well to mobile viewport.
xmark
xmark
Grid density causes small touch targets on mobile.
Grid density causes small touch targets on mobile.
lightbulb
lightbulb
Consider adjusting grid for touch comfort.
Consider adjusting grid for touch comfort.
Good
Solid start
mobile
Responsive Design
60
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout scales to different devices though lacks dynamic content.
check
Menu and grid adapt well to mobile viewport.
xmark
Grid density causes small touch targets on mobile.
lightbulb
Consider adjusting grid for touch comfort.
Needs work
Needs work
Check insights
Check insights
Influence Principles
35
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of scarcity or social proof reduces urgency.
Limited use of scarcity or social proof reduces urgency.
check
check
Loyalty program offering adds value for guests.
Loyalty program offering adds value for guests.
xmark
xmark
No testimonials or ratings to build trust.
No testimonials or ratings to build trust.
lightbulb
lightbulb
Incorporate user reviews to strengthen persuasion.
Incorporate user reviews to strengthen persuasion.
Needs work
Check insights
Influence Principles
35
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of scarcity or social proof reduces urgency.
check
Loyalty program offering adds value for guests.
xmark
No testimonials or ratings to build trust.
lightbulb
Incorporate user reviews to strengthen persuasion.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Bold grid layout is original but needs more creative touch.
Bold grid layout is original but needs more creative touch.
check
check
Unique two chamber rooms feature is intriguing.
Unique two chamber rooms feature is intriguing.
xmark
xmark
Grid design feels repetitive and utilitarian.
Grid design feels repetitive and utilitarian.
lightbulb
lightbulb
Introduce dynamic content to enliven grid.
Introduce dynamic content to enliven grid.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Bold grid layout is original but needs more creative touch.
check
Unique two chamber rooms feature is intriguing.
xmark
Grid design feels repetitive and utilitarian.
lightbulb
Introduce dynamic content to enliven grid.
Needs work
Needs work
Check insights
Check insights
browser
User Experience (UX)
45
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation is straightforward but lacks context and visual cues.
Navigation is straightforward but lacks context and visual cues.
check
check
City names give direct site sections.
City names give direct site sections.
xmark
xmark
No contextual previews hindering decision making.
No contextual previews hindering decision making.
lightbulb
lightbulb
Add hover or preview states for location tiles.
Add hover or preview states for location tiles.
Needs work
Check insights
browser
User Experience (UX)
45
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation is straightforward but lacks context and visual cues.
check
City names give direct site sections.
xmark
No contextual previews hindering decision making.
lightbulb
Add hover or preview states for location tiles.
Needs work
Needs work
Check insights
Check insights
UX Writing
55
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy conveys loyalty perks but misses emotional trigger.
Copy conveys loyalty perks but misses emotional trigger.
check
check
Messaging highlights key membership benefits.
Messaging highlights key membership benefits.
xmark
xmark
Headlines lack persuasive flair or urgency.
Headlines lack persuasive flair or urgency.
lightbulb
lightbulb
Use action oriented headlines to boost engagement.
Use action oriented headlines to boost engagement.
Needs work
Check insights
UX Writing
55
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy conveys loyalty perks but misses emotional trigger.
check
Messaging highlights key membership benefits.
xmark
Headlines lack persuasive flair or urgency.
lightbulb
Use action oriented headlines to boost engagement.
Needs work
Needs work
Check insights
Check insights
50
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean minimal style reflects brand but feels sparse.
Clean minimal style reflects brand but feels sparse.
check
check
Strong brand typography and color palette.
Strong brand typography and color palette.
xmark
xmark
Lack of visual imagery reduces emotional impact.
Lack of visual imagery reduces emotional impact.
lightbulb
lightbulb
Introduce compelling hero visuals for engagement.
Introduce compelling hero visuals for engagement.
swatchbook
Design & Aesthetics
Needs work
Check insights
50
/100
Clean minimal style reflects brand but feels sparse.
check
Strong brand typography and color palette.
xmark
Lack of visual imagery reduces emotional impact.
lightbulb
Introduce compelling hero visuals for engagement.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Hero Imagery
Add Hero Imagery
Add Hero Imagery
Introduce high quality images at page top to create emotion and guide user journey.
Introduce high quality images at page top to create emotion and guide user journey.
Suggestion
Easy fix
Simplify City Grid
Simplify City Grid
Simplify City Grid
Reduce visible options or group by region for faster decision making.
Reduce visible options or group by region for faster decision making.
Suggestion
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Display guest testimonials and ratings to build trust and encourage booking.
Display guest testimonials and ratings to build trust and encourage booking.
Important
Easy fix
Highlight Primary CTA
Highlight Primary CTA
Highlight Primary CTA
Ensure primary CTAs like Book Now stand out with color and placement above fold.
Ensure primary CTAs like Book Now stand out with color and placement above fold.
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025