Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
35
Website Rank
Virgin Hotels homepage greets users with a personalized hero, city selection grid, loyalty program and app CTAs, social feed, and newsletter form in a clean, modern design.
B
Conversion Qualification*
#
35
Website Rank
B
Conversion Qualification*
Virgin Hotels homepage greets users with a personalized hero, city selection grid, loyalty program and app CTAs, social feed, and newsletter form in a clean, modern design.
#
35
Website Rank
Virgin Hotels homepage greets users with a personalized hero, city selection grid, loyalty program and app CTAs, social feed, and newsletter form in a clean, modern design.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking hero greeting creates warm, engaging first impression.
Striking hero greeting creates warm, engaging first impression.
Striking hero greeting creates warm, engaging first impression.
circle-check
circle-check
City selection grid uses vibrant imagery for clear choice.
City selection grid uses vibrant imagery for clear choice.
City selection grid uses vibrant imagery for clear choice.
circle-check
circle-check
Loyalty program section clearly outlines member benefits.
Loyalty program section clearly outlines member benefits.
Loyalty program section clearly outlines member benefits.
circle-check
circle-check
App download CTAs are prominent with recognized logos.
App download CTAs are prominent with recognized logos.
App download CTAs are prominent with recognized logos.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero section lacks immediate booking CTA above the fold.
Hero section lacks immediate booking CTA above the fold.
Hero section lacks immediate booking CTA above the fold.
circle-exclamation
circle-exclamation
Scrolling required to see actual rooms or rates, slows booking.
Scrolling required to see actual rooms or rates, slows booking.
Scrolling required to see actual rooms or rates, slows booking.
circle-exclamation
circle-exclamation
Newsletter form at bottom has small input fields, low visibility.
Newsletter form at bottom has small input fields, low visibility.
Newsletter form at bottom has small input fields, low visibility.
circle-exclamation
circle-exclamation
Social proof via Instagram lacks captions or context.
Social proof via Instagram lacks captions or context.
Social proof via Instagram lacks captions or context.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well to mobile with straightforward stacking, but CTAs shrink.
Layout adapts well to mobile with straightforward stacking, but CTAs shrink.
check
check
Image grid collapses neatly on mobile, maintaining legibility.
Image grid collapses neatly on mobile, maintaining legibility.
xmark
xmark
Booking CTA becomes less prominent on narrow screens.
Booking CTA becomes less prominent on narrow screens.
lightbulb
lightbulb
Ensure primary CTAs remain full-width and stand out on mobile.
Ensure primary CTAs remain full-width and stand out on mobile.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well to mobile with straightforward stacking, but CTAs shrink.
check
Image grid collapses neatly on mobile, maintaining legibility.
xmark
Booking CTA becomes less prominent on narrow screens.
lightbulb
Ensure primary CTAs remain full-width and stand out on mobile.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Some social proof and loyalty benefits present, but scarcity is minimal.
Some social proof and loyalty benefits present, but scarcity is minimal.
check
check
Loyalty program perks are clearly communicated.
Loyalty program perks are clearly communicated.
xmark
xmark
No limited-time offers or urgency cues on rates.
No limited-time offers or urgency cues on rates.
lightbulb
lightbulb
Introduce limited-time room deals to leverage scarcity.
Introduce limited-time room deals to leverage scarcity.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Some social proof and loyalty benefits present, but scarcity is minimal.
check
Loyalty program perks are clearly communicated.
xmark
No limited-time offers or urgency cues on rates.
lightbulb
Introduce limited-time room deals to leverage scarcity.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Strong brand personality shines, though layout patterns are familiar.
Strong brand personality shines, though layout patterns are familiar.
check
check
The two-chamber room highlight adds unique brand flair.
The two-chamber room highlight adds unique brand flair.
xmark
xmark
City grid design is common across hotel sites.
City grid design is common across hotel sites.
lightbulb
lightbulb
Showcase a distinct interactive element to differentiate.
Showcase a distinct interactive element to differentiate.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Strong brand personality shines, though layout patterns are familiar.
check
The two-chamber room highlight adds unique brand flair.
xmark
City grid design is common across hotel sites.
lightbulb
Showcase a distinct interactive element to differentiate.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive navigation and clear sections, yet booking flow entry is not immediate.
Intuitive navigation and clear sections, yet booking flow entry is not immediate.
check
check
City links clearly labeled and easy to access from the grid.
City links clearly labeled and easy to access from the grid.
xmark
xmark
High scrolling demands may reduce conversion intent.
High scrolling demands may reduce conversion intent.
lightbulb
lightbulb
Add a sticky booking bar to reduce scroll effort for reservations.
Add a sticky booking bar to reduce scroll effort for reservations.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive navigation and clear sections, yet booking flow entry is not immediate.
check
City links clearly labeled and easy to access from the grid.
xmark
High scrolling demands may reduce conversion intent.
lightbulb
Add a sticky booking bar to reduce scroll effort for reservations.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Tone is friendly and aspirational, but some messages lack urgency.
Tone is friendly and aspirational, but some messages lack urgency.
check
check
The 'Good Morning' greeting personalizes the experience.
The 'Good Morning' greeting personalizes the experience.
xmark
xmark
Section headings like 'Discover Your Place' feel vague.
Section headings like 'Discover Your Place' feel vague.
lightbulb
lightbulb
Use action-oriented language in subheaders to drive conversions.
Use action-oriented language in subheaders to drive conversions.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Tone is friendly and aspirational, but some messages lack urgency.
check
The 'Good Morning' greeting personalizes the experience.
xmark
Section headings like 'Discover Your Place' feel vague.
lightbulb
Use action-oriented language in subheaders to drive conversions.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean, modern aesthetic with spacious layouts and high-quality imagery.
Clean, modern aesthetic with spacious layouts and high-quality imagery.
check
check
Consistent typography and ample white space enhance readability.
Consistent typography and ample white space enhance readability.
xmark
xmark
Minimal color palette sometimes leads to visual monotony.
Minimal color palette sometimes leads to visual monotony.
lightbulb
lightbulb
Introduce accent colors to highlight CTAs without altering palette.
Introduce accent colors to highlight CTAs without altering palette.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Clean, modern aesthetic with spacious layouts and high-quality imagery.
check
Consistent typography and ample white space enhance readability.
xmark
Minimal color palette sometimes leads to visual monotony.
lightbulb
Introduce accent colors to highlight CTAs without altering palette.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Sticky Booking Bar
Add Sticky Booking Bar
Add Sticky Booking Bar
Implement a persistent booking CTA at screen bottom to boost conversions.
Implement a persistent booking CTA at screen bottom to boost conversions.
Important
Moderate fix
Highlight Limited Offers
Highlight Limited Offers
Highlight Limited Offers
Display countdown timers or featured deals to create a sense of scarcity.
Display countdown timers or featured deals to create a sense of scarcity.
Suggestion
Easy fix
Enhance Mobile CTAs
Enhance Mobile CTAs
Enhance Mobile CTAs
Make primary action buttons full-width and prominent on mobile screens.
Make primary action buttons full-width and prominent on mobile screens.
Suggestion
Moderate fix
Interactive Room Preview
Interactive Room Preview
Interactive Room Preview
Add hover or tap-triggered room sneak peeks to engage users and inform choices.
Add hover or tap-triggered room sneak peeks to engage users and inform choices.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025