Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
117
Website Rank
Luxury resort homepage with high-impact visuals, concise aspirational copy, varied offerings, but navigation density may overwhelm users.
C+
Conversion Qualification*
#
117
Website Rank
C+
Conversion Qualification*
Luxury resort homepage with high-impact visuals, concise aspirational copy, varied offerings, but navigation density may overwhelm users.
#
117
Website Rank
Luxury resort homepage with high-impact visuals, concise aspirational copy, varied offerings, but navigation density may overwhelm users.
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality hero imagery showcases the destination attractively.
High-quality hero imagery showcases the destination attractively.
High-quality hero imagery showcases the destination attractively.
circle-check
circle-check
Elegant typography aligns with brand luxury identity.
Elegant typography aligns with brand luxury identity.
Elegant typography aligns with brand luxury identity.
circle-check
circle-check
Clean navigation structure groups offerings logically.
Clean navigation structure groups offerings logically.
Clean navigation structure groups offerings logically.
circle-check
circle-check
Footer includes comprehensive contact and legal info.
Footer includes comprehensive contact and legal info.
Footer includes comprehensive contact and legal info.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Text contrast low in hero titles affects readability.
Text contrast low in hero titles affects readability.
Text contrast low in hero titles affects readability.
circle-exclamation
circle-exclamation
Navigation overflow with many links can confuse users.
Navigation overflow with many links can confuse users.
Navigation overflow with many links can confuse users.
circle-exclamation
circle-exclamation
Key CTAs like 'Check Availability' blend into background.
Key CTAs like 'Check Availability' blend into background.
Key CTAs like 'Check Availability' blend into background.
circle-exclamation
circle-exclamation
Essential policy info like cancellation policy isn't visible.
Essential policy info like cancellation policy isn't visible.
Essential policy info like cancellation policy isn't visible.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site elements resize smoothly but navigation may crowd on smaller viewports.
Site elements resize smoothly but navigation may crowd on smaller viewports.
check
check
Flexible image scaling retains visual appeal across devices.
Flexible image scaling retains visual appeal across devices.
xmark
xmark
Dense link menus risk becoming unwieldy on mobile screens.
Dense link menus risk becoming unwieldy on mobile screens.
lightbulb
lightbulb
Implement collapsible menus to streamline mobile navigation.
Implement collapsible menus to streamline mobile navigation.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site elements resize smoothly but navigation may crowd on smaller viewports.
check
Flexible image scaling retains visual appeal across devices.
xmark
Dense link menus risk becoming unwieldy on mobile screens.
lightbulb
Implement collapsible menus to streamline mobile navigation.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Social proof sparse, no clear scarcity, CTAs present but lack urgency cues.
Social proof sparse, no clear scarcity, CTAs present but lack urgency cues.
check
check
Awards badges in footer provide third-party validation.
Awards badges in footer provide third-party validation.
xmark
xmark
No visible limited-time offers or booking urgency messages.
No visible limited-time offers or booking urgency messages.
lightbulb
lightbulb
Add scarcity elements like countdown timers on promotions.
Add scarcity elements like countdown timers on promotions.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Social proof sparse, no clear scarcity, CTAs present but lack urgency cues.
check
Awards badges in footer provide third-party validation.
xmark
No visible limited-time offers or booking urgency messages.
lightbulb
Add scarcity elements like countdown timers on promotions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Elegant brand aesthetic present but conventions dominate, limiting uniqueness.
Elegant brand aesthetic present but conventions dominate, limiting uniqueness.
check
check
Creative section titles like 'Authentic Moments' add brand personality.
Creative section titles like 'Authentic Moments' add brand personality.
xmark
xmark
Layout follows familiar luxury hotel templates without new patterns.
Layout follows familiar luxury hotel templates without new patterns.
lightbulb
lightbulb
Introduce interactive or storytelling elements to stand out.
Introduce interactive or storytelling elements to stand out.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Elegant brand aesthetic present but conventions dominate, limiting uniqueness.
check
Creative section titles like 'Authentic Moments' add brand personality.
xmark
Layout follows familiar luxury hotel templates without new patterns.
lightbulb
Introduce interactive or storytelling elements to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive layout paired with ample choices, though decision complexity high.
Intuitive layout paired with ample choices, though decision complexity high.
check
check
Logical grouping of rooms, dining, and experiences aids wayfinding.
Logical grouping of rooms, dining, and experiences aids wayfinding.
xmark
xmark
Excessive menu options increase cognitive load.
Excessive menu options increase cognitive load.
lightbulb
lightbulb
Prioritize top actions and de-emphasize secondary links.
Prioritize top actions and de-emphasize secondary links.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive layout paired with ample choices, though decision complexity high.
check
Logical grouping of rooms, dining, and experiences aids wayfinding.
xmark
Excessive menu options increase cognitive load.
lightbulb
Prioritize top actions and de-emphasize secondary links.
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Minimalist, aspirational copy evokes luxury but lacks detail in key areas.
Minimalist, aspirational copy evokes luxury but lacks detail in key areas.
check
check
Headings like 'An Elevated Stay' convey brand promise succinctly.
Headings like 'An Elevated Stay' convey brand promise succinctly.
xmark
xmark
Incomplete sentences in hero text leave messages unclear.
Incomplete sentences in hero text leave messages unclear.
lightbulb
lightbulb
Refine copy to complete thoughts and include unique selling points.
Refine copy to complete thoughts and include unique selling points.
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Minimalist, aspirational copy evokes luxury but lacks detail in key areas.
check
Headings like 'An Elevated Stay' convey brand promise succinctly.
xmark
Incomplete sentences in hero text leave messages unclear.
lightbulb
Refine copy to complete thoughts and include unique selling points.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Luxurious imagery and refined typography deliver premium feel.
Luxurious imagery and refined typography deliver premium feel.
check
check
Stunning full-screen hero section creates immediate impact.
Stunning full-screen hero section creates immediate impact.
xmark
xmark
Muted text overlay lacks contrast on bright backgrounds.
Muted text overlay lacks contrast on bright backgrounds.
lightbulb
lightbulb
Increase text contrast or add overlay for better readability.
Increase text contrast or add overlay for better readability.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Luxurious imagery and refined typography deliver premium feel.
check
Stunning full-screen hero section creates immediate impact.
xmark
Muted text overlay lacks contrast on bright backgrounds.
lightbulb
Increase text contrast or add overlay for better readability.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Text Contrast
Enhance Text Contrast
Enhance Text Contrast
Add a semi-transparent overlay behind hero text or adjust font color for better readability across all slides.
Add a semi-transparent overlay behind hero text or adjust font color for better readability across all slides.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Group secondary links under dropdowns, reducing top-level menu items to prioritize primary booking actions.
Group secondary links under dropdowns, reducing top-level menu items to prioritize primary booking actions.
Suggestion
Moderate fix
Introduce Scarcity Cues
Introduce Scarcity Cues
Introduce Scarcity Cues
Incorporate limited-time offers with countdown timers and emphasize package availability to boost conversions.
Incorporate limited-time offers with countdown timers and emphasize package availability to boost conversions.
Suggestion
Easy fix
Highlight Cancellation Policy
Highlight Cancellation Policy
Highlight Cancellation Policy
Link clear cancellation and reservation policies near booking CTAs to reduce friction and build trust.
Link clear cancellation and reservation policies near booking CTAs to reduce friction and build trust.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025