Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

117

Website Rank

Luxury resort homepage with high-impact visuals, concise aspirational copy, varied offerings, but navigation density may overwhelm users.

C+

Conversion Qualification*

#

117

Website Rank

C+

Conversion Qualification*

Luxury resort homepage with high-impact visuals, concise aspirational copy, varied offerings, but navigation density may overwhelm users.

#

117

Website Rank

Luxury resort homepage with high-impact visuals, concise aspirational copy, varied offerings, but navigation density may overwhelm users.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

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circle-check

High-quality hero imagery showcases the destination attractively.

High-quality hero imagery showcases the destination attractively.

High-quality hero imagery showcases the destination attractively.

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circle-check

Elegant typography aligns with brand luxury identity.

Elegant typography aligns with brand luxury identity.

Elegant typography aligns with brand luxury identity.

circle-check

circle-check

Clean navigation structure groups offerings logically.

Clean navigation structure groups offerings logically.

Clean navigation structure groups offerings logically.

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circle-check

Footer includes comprehensive contact and legal info.

Footer includes comprehensive contact and legal info.

Footer includes comprehensive contact and legal info.

Things to improve

Things to improve

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circle-exclamation

Text contrast low in hero titles affects readability.

Text contrast low in hero titles affects readability.

Text contrast low in hero titles affects readability.

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circle-exclamation

Navigation overflow with many links can confuse users.

Navigation overflow with many links can confuse users.

Navigation overflow with many links can confuse users.

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circle-exclamation

Key CTAs like 'Check Availability' blend into background.

Key CTAs like 'Check Availability' blend into background.

Key CTAs like 'Check Availability' blend into background.

circle-exclamation

circle-exclamation

Essential policy info like cancellation policy isn't visible.

Essential policy info like cancellation policy isn't visible.

Essential policy info like cancellation policy isn't visible.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Site elements resize smoothly but navigation may crowd on smaller viewports.

Site elements resize smoothly but navigation may crowd on smaller viewports.

check

check

Flexible image scaling retains visual appeal across devices.

Flexible image scaling retains visual appeal across devices.

xmark

xmark

Dense link menus risk becoming unwieldy on mobile screens.

Dense link menus risk becoming unwieldy on mobile screens.

lightbulb

lightbulb

Implement collapsible menus to streamline mobile navigation.

Implement collapsible menus to streamline mobile navigation.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Site elements resize smoothly but navigation may crowd on smaller viewports.

check

Flexible image scaling retains visual appeal across devices.

xmark

Dense link menus risk becoming unwieldy on mobile screens.

lightbulb

Implement collapsible menus to streamline mobile navigation.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Social proof sparse, no clear scarcity, CTAs present but lack urgency cues.

Social proof sparse, no clear scarcity, CTAs present but lack urgency cues.

check

check

Awards badges in footer provide third-party validation.

Awards badges in footer provide third-party validation.

xmark

xmark

No visible limited-time offers or booking urgency messages.

No visible limited-time offers or booking urgency messages.

lightbulb

lightbulb

Add scarcity elements like countdown timers on promotions.

Add scarcity elements like countdown timers on promotions.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Social proof sparse, no clear scarcity, CTAs present but lack urgency cues.

check

Awards badges in footer provide third-party validation.

xmark

No visible limited-time offers or booking urgency messages.

lightbulb

Add scarcity elements like countdown timers on promotions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Elegant brand aesthetic present but conventions dominate, limiting uniqueness.

Elegant brand aesthetic present but conventions dominate, limiting uniqueness.

check

check

Creative section titles like 'Authentic Moments' add brand personality.

Creative section titles like 'Authentic Moments' add brand personality.

xmark

xmark

Layout follows familiar luxury hotel templates without new patterns.

Layout follows familiar luxury hotel templates without new patterns.

lightbulb

lightbulb

Introduce interactive or storytelling elements to stand out.

Introduce interactive or storytelling elements to stand out.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Elegant brand aesthetic present but conventions dominate, limiting uniqueness.

check

Creative section titles like 'Authentic Moments' add brand personality.

xmark

Layout follows familiar luxury hotel templates without new patterns.

lightbulb

Introduce interactive or storytelling elements to stand out.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive layout paired with ample choices, though decision complexity high.

Intuitive layout paired with ample choices, though decision complexity high.

check

check

Logical grouping of rooms, dining, and experiences aids wayfinding.

Logical grouping of rooms, dining, and experiences aids wayfinding.

xmark

xmark

Excessive menu options increase cognitive load.

Excessive menu options increase cognitive load.

lightbulb

lightbulb

Prioritize top actions and de-emphasize secondary links.

Prioritize top actions and de-emphasize secondary links.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive layout paired with ample choices, though decision complexity high.

check

Logical grouping of rooms, dining, and experiences aids wayfinding.

xmark

Excessive menu options increase cognitive load.

lightbulb

Prioritize top actions and de-emphasize secondary links.

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Minimalist, aspirational copy evokes luxury but lacks detail in key areas.

Minimalist, aspirational copy evokes luxury but lacks detail in key areas.

check

check

Headings like 'An Elevated Stay' convey brand promise succinctly.

Headings like 'An Elevated Stay' convey brand promise succinctly.

xmark

xmark

Incomplete sentences in hero text leave messages unclear.

Incomplete sentences in hero text leave messages unclear.

lightbulb

lightbulb

Refine copy to complete thoughts and include unique selling points.

Refine copy to complete thoughts and include unique selling points.

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Minimalist, aspirational copy evokes luxury but lacks detail in key areas.

check

Headings like 'An Elevated Stay' convey brand promise succinctly.

xmark

Incomplete sentences in hero text leave messages unclear.

lightbulb

Refine copy to complete thoughts and include unique selling points.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Luxurious imagery and refined typography deliver premium feel.

Luxurious imagery and refined typography deliver premium feel.

check

check

Stunning full-screen hero section creates immediate impact.

Stunning full-screen hero section creates immediate impact.

xmark

xmark

Muted text overlay lacks contrast on bright backgrounds.

Muted text overlay lacks contrast on bright backgrounds.

lightbulb

lightbulb

Increase text contrast or add overlay for better readability.

Increase text contrast or add overlay for better readability.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Luxurious imagery and refined typography deliver premium feel.

check

Stunning full-screen hero section creates immediate impact.

xmark

Muted text overlay lacks contrast on bright backgrounds.

lightbulb

Increase text contrast or add overlay for better readability.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Enhance Text Contrast

Enhance Text Contrast

Enhance Text Contrast

Add a semi-transparent overlay behind hero text or adjust font color for better readability across all slides.

Add a semi-transparent overlay behind hero text or adjust font color for better readability across all slides.

Important

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Group secondary links under dropdowns, reducing top-level menu items to prioritize primary booking actions.

Group secondary links under dropdowns, reducing top-level menu items to prioritize primary booking actions.

Suggestion

Moderate fix

Introduce Scarcity Cues

Introduce Scarcity Cues

Introduce Scarcity Cues

Incorporate limited-time offers with countdown timers and emphasize package availability to boost conversions.

Incorporate limited-time offers with countdown timers and emphasize package availability to boost conversions.

Suggestion

Easy fix

Highlight Cancellation Policy

Highlight Cancellation Policy

Highlight Cancellation Policy

Link clear cancellation and reservation policies near booking CTAs to reduce friction and build trust.

Link clear cancellation and reservation policies near booking CTAs to reduce friction and build trust.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025