Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
113
Website Rank
Clean, visually appealing landing page with strong hero image, clear CTAs, and multiple deal sections. Offers are well organized, but lacks social proof and detailed room info. Footer is extensive and navigation can feel cluttered.
C+
Conversion Qualification*
#
113
Website Rank
C+
Conversion Qualification*
Clean, visually appealing landing page with strong hero image, clear CTAs, and multiple deal sections. Offers are well organized, but lacks social proof and detailed room info. Footer is extensive and navigation can feel cluttered.
#
113
Website Rank
Clean, visually appealing landing page with strong hero image, clear CTAs, and multiple deal sections. Offers are well organized, but lacks social proof and detailed room info. Footer is extensive and navigation can feel cluttered.
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero section features vibrant imagery that captures attention.
Hero section features vibrant imagery that captures attention.
Hero section features vibrant imagery that captures attention.
circle-check
circle-check
Offers are structured into clear cards across sections.
Offers are structured into clear cards across sections.
Offers are structured into clear cards across sections.
circle-check
circle-check
Consistent color palette and typography enhances branding.
Consistent color palette and typography enhances branding.
Consistent color palette and typography enhances branding.
circle-check
circle-check
CTAs are prominent and encourage exploration.
CTAs are prominent and encourage exploration.
CTAs are prominent and encourage exploration.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No customer reviews or ratings to build trust.
No customer reviews or ratings to build trust.
No customer reviews or ratings to build trust.
circle-exclamation
circle-exclamation
Lack of detailed room or amenity information.
Lack of detailed room or amenity information.
Lack of detailed room or amenity information.
circle-exclamation
circle-exclamation
Deals section feels text-heavy without visual distinction.
Deals section feels text-heavy without visual distinction.
Deals section feels text-heavy without visual distinction.
circle-exclamation
circle-exclamation
Footer contains too many links, overwhelming users.
Footer contains too many links, overwhelming users.
Footer contains too many links, overwhelming users.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts smoothly to mobile, but some elements appear compressed.
Layout adapts smoothly to mobile, but some elements appear compressed.
check
check
Navigation condenses well on smaller screens.
Navigation condenses well on smaller screens.
xmark
xmark
Offer cards on mobile require excessive scrolling.
Offer cards on mobile require excessive scrolling.
lightbulb
lightbulb
Consider collapsible sections to streamline mobile view.
Consider collapsible sections to streamline mobile view.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts smoothly to mobile, but some elements appear compressed.
check
Navigation condenses well on smaller screens.
xmark
Offer cards on mobile require excessive scrolling.
lightbulb
Consider collapsible sections to streamline mobile view.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers showcase multiple deals, but scarcity and social proof are minimal.
Offers showcase multiple deals, but scarcity and social proof are minimal.
check
check
Members-only pricing is clearly highlighted.
Members-only pricing is clearly highlighted.
xmark
xmark
No urgency cues like countdown timers are present.
No urgency cues like countdown timers are present.
lightbulb
lightbulb
Implement scarcity timers and real guest reviews to drive action.
Implement scarcity timers and real guest reviews to drive action.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers showcase multiple deals, but scarcity and social proof are minimal.
check
Members-only pricing is clearly highlighted.
xmark
No urgency cues like countdown timers are present.
lightbulb
Implement scarcity timers and real guest reviews to drive action.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Page uses standard hospitality layout; lacks standout elements.
Page uses standard hospitality layout; lacks standout elements.
check
check
Hero campaign with family imagery feels warm and inviting.
Hero campaign with family imagery feels warm and inviting.
xmark
xmark
Offer cards mirror industry norms without unique twist.
Offer cards mirror industry norms without unique twist.
lightbulb
lightbulb
Incorporate interactive elements to differentiate the experience.
Incorporate interactive elements to differentiate the experience.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Page uses standard hospitality layout; lacks standout elements.
check
Hero campaign with family imagery feels warm and inviting.
xmark
Offer cards mirror industry norms without unique twist.
lightbulb
Incorporate interactive elements to differentiate the experience.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
UX flows guide users to offers, but information overload may confuse.
UX flows guide users to offers, but information overload may confuse.
check
check
Distinct sections help users scan and find deals.
Distinct sections help users scan and find deals.
xmark
xmark
Excessive links in nav impede decision-making.
Excessive links in nav impede decision-making.
lightbulb
lightbulb
Simplify choices by grouping related links in menus.
Simplify choices by grouping related links in menus.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
UX flows guide users to offers, but information overload may confuse.
check
Distinct sections help users scan and find deals.
xmark
Excessive links in nav impede decision-making.
lightbulb
Simplify choices by grouping related links in menus.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is concise and promotional, yet occasionally jargon-heavy.
Copy is concise and promotional, yet occasionally jargon-heavy.
check
check
Headlines communicate value propositions clearly.
Headlines communicate value propositions clearly.
xmark
xmark
Long policy text lacks brevity and skimmability.
Long policy text lacks brevity and skimmability.
lightbulb
lightbulb
Use bullet points or tooltips for dense disclosures.
Use bullet points or tooltips for dense disclosures.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is concise and promotional, yet occasionally jargon-heavy.
check
Headlines communicate value propositions clearly.
xmark
Long policy text lacks brevity and skimmability.
lightbulb
Use bullet points or tooltips for dense disclosures.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
The design is clean and modern, with strong visuals but some text density issues.
The design is clean and modern, with strong visuals but some text density issues.
check
check
High-quality imagery evokes aspiration and aligns with brand.
High-quality imagery evokes aspiration and aligns with brand.
xmark
xmark
Text-heavy deal cards reduce visual impact.
Text-heavy deal cards reduce visual impact.
lightbulb
lightbulb
Balance text and visuals by introducing icons or whitespace.
Balance text and visuals by introducing icons or whitespace.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
The design is clean and modern, with strong visuals but some text density issues.
check
High-quality imagery evokes aspiration and aligns with brand.
xmark
Text-heavy deal cards reduce visual impact.
lightbulb
Balance text and visuals by introducing icons or whitespace.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Integrate star ratings and guest testimonials to build trust and credibility.
Integrate star ratings and guest testimonials to build trust and credibility.
Suggestion
Easy fix
Use Countdown Timers
Use Countdown Timers
Use Countdown Timers
Add dynamic countdown timers to limited-time offers to create urgency.
Add dynamic countdown timers to limited-time offers to create urgency.
Important
Moderate fix
Introduce Room Previews
Introduce Room Previews
Introduce Room Previews
Feature room type cards with images and key details to inform bookings.
Feature room type cards with images and key details to inform bookings.
Suggestion
Easy fix
Condense Footer Links
Condense Footer Links
Condense Footer Links
Group related footer links into expandable categories to reduce clutter.
Group related footer links into expandable categories to reduce clutter.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025