Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
83
Website Rank
Aspirational hero image and clear rewards messaging lead the page yet the abundance of deals can overwhelm users
B
Conversion Qualification*
#
83
Website Rank
B
Conversion Qualification*
Aspirational hero image and clear rewards messaging lead the page yet the abundance of deals can overwhelm users
#
83
Website Rank
Aspirational hero image and clear rewards messaging lead the page yet the abundance of deals can overwhelm users
80
80
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero with attractive lifestyle image
Strong hero with attractive lifestyle image
Strong hero with attractive lifestyle image
circle-check
circle-check
Prominent rewards callouts engage loyalty members
Prominent rewards callouts engage loyalty members
Prominent rewards callouts engage loyalty members
circle-check
circle-check
Clear CTA buttons above the fold
Clear CTA buttons above the fold
Clear CTA buttons above the fold
circle-check
circle-check
Well organized brand and destination sections
Well organized brand and destination sections
Well organized brand and destination sections
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero CTA blends into image background
Hero CTA blends into image background
Hero CTA blends into image background
circle-exclamation
circle-exclamation
Dense text in deals section feels overwhelming
Dense text in deals section feels overwhelming
Dense text in deals section feels overwhelming
circle-exclamation
circle-exclamation
Lack of visible map or location details
Lack of visible map or location details
Lack of visible map or location details
circle-exclamation
circle-exclamation
Security prompts interrupt browsing flow
Security prompts interrupt browsing flow
Security prompts interrupt browsing flow
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site adapts layout smoothly with collapsible menus and stacked content
Site adapts layout smoothly with collapsible menus and stacked content
check
check
Navigation menu condenses effectively on smaller viewports
Navigation menu condenses effectively on smaller viewports
xmark
xmark
Some text blocks may shrink to unreadable sizes on mobile
Some text blocks may shrink to unreadable sizes on mobile
lightbulb
lightbulb
Increase font sizes and tap targets for small screens accessibility
Increase font sizes and tap targets for small screens accessibility
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site adapts layout smoothly with collapsible menus and stacked content
check
Navigation menu condenses effectively on smaller viewports
xmark
Some text blocks may shrink to unreadable sizes on mobile
lightbulb
Increase font sizes and tap targets for small screens accessibility
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Multipronged promotions leverage loyalty but scarcity cues are weak
Multipronged promotions leverage loyalty but scarcity cues are weak
check
check
Loyalty rate guarantee builds trust in booking direct
Loyalty rate guarantee builds trust in booking direct
xmark
xmark
No countdown timers or limited availability visuals to signal urgency
No countdown timers or limited availability visuals to signal urgency
lightbulb
lightbulb
Employ timers or inventory counts to activate scarcity and prompt action
Employ timers or inventory counts to activate scarcity and prompt action
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Multipronged promotions leverage loyalty but scarcity cues are weak
check
Loyalty rate guarantee builds trust in booking direct
xmark
No countdown timers or limited availability visuals to signal urgency
lightbulb
Employ timers or inventory counts to activate scarcity and prompt action
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Branding consistent but layout and content mirrors competitor patterns
Branding consistent but layout and content mirrors competitor patterns
check
check
Unique hotel collections add personalized discovery experience
Unique hotel collections add personalized discovery experience
xmark
xmark
Overall structure feels similar to standard hotel corporate sites
Overall structure feels similar to standard hotel corporate sites
lightbulb
lightbulb
Add interactive elements like dynamic quizzes to stand apart
Add interactive elements like dynamic quizzes to stand apart
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Branding consistent but layout and content mirrors competitor patterns
check
Unique hotel collections add personalized discovery experience
xmark
Overall structure feels similar to standard hotel corporate sites
lightbulb
Add interactive elements like dynamic quizzes to stand apart
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive structure but information overload risk deters decision making
Intuitive structure but information overload risk deters decision making
check
check
Quick access to rewards and offers encourages engagement
Quick access to rewards and offers encourages engagement
xmark
xmark
Excessive deals create choice paralysis for new visitors
Excessive deals create choice paralysis for new visitors
lightbulb
lightbulb
Group deals by theme and collapse secondary offers to simplify choices
Group deals by theme and collapse secondary offers to simplify choices
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive structure but information overload risk deters decision making
check
Quick access to rewards and offers encourages engagement
xmark
Excessive deals create choice paralysis for new visitors
lightbulb
Group deals by theme and collapse secondary offers to simplify choices
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy speaks to value and rewards but often lacks urgency cues
Copy speaks to value and rewards but often lacks urgency cues
check
check
Reward benefits are clearly stated in headline copy
Reward benefits are clearly stated in headline copy
xmark
xmark
CTAs use generic Learn More label without specifying next step
CTAs use generic Learn More label without specifying next step
lightbulb
lightbulb
Use action oriented labels detailing benefit or outcome for CTAs
Use action oriented labels detailing benefit or outcome for CTAs
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy speaks to value and rewards but often lacks urgency cues
check
Reward benefits are clearly stated in headline copy
xmark
CTAs use generic Learn More label without specifying next step
lightbulb
Use action oriented labels detailing benefit or outcome for CTAs
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean modern design with high quality photos and brand consistency
Clean modern design with high quality photos and brand consistency
check
check
High resolution imagery conveys aspirational travel mood
High resolution imagery conveys aspirational travel mood
xmark
xmark
Visual hierarchy suffers from similar weight headlines and body text
Visual hierarchy suffers from similar weight headlines and body text
lightbulb
lightbulb
Introduce more whitespace to reduce perceived clutter around deals
Introduce more whitespace to reduce perceived clutter around deals
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Clean modern design with high quality photos and brand consistency
check
High resolution imagery conveys aspirational travel mood
xmark
Visual hierarchy suffers from similar weight headlines and body text
lightbulb
Introduce more whitespace to reduce perceived clutter around deals
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance CTA Contrast
Enhance CTA Contrast
Enhance CTA Contrast
Increase button color contrast against background image to improve visibility and click through rates
Increase button color contrast against background image to improve visibility and click through rates
Important
Moderate fix
Simplify Deals Section
Simplify Deals Section
Simplify Deals Section
Collapse secondary offers into expandable accordions to reduce cognitive load and highlight top promotions
Collapse secondary offers into expandable accordions to reduce cognitive load and highlight top promotions
Suggestion
Moderate fix
Add Scarcity Timers
Add Scarcity Timers
Add Scarcity Timers
Integrate countdown clocks on limited time offers to induce urgency and increase conversion rates
Integrate countdown clocks on limited time offers to induce urgency and increase conversion rates
Suggestion
Easy fix
Improve Mobile Typography
Improve Mobile Typography
Improve Mobile Typography
Adjust font sizes and line spacing on mobile for better readability and tap target accessibility
Adjust font sizes and line spacing on mobile for better readability and tap target accessibility
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025