Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

113

Website Rank

Clean, visually appealing landing page with strong hero image, clear CTAs, and multiple deal sections. Offers are well organized, but lacks social proof and detailed room info. Footer is extensive and navigation can feel cluttered.

C+

Conversion Qualification*

#

113

Website Rank

C+

Conversion Qualification*

Clean, visually appealing landing page with strong hero image, clear CTAs, and multiple deal sections. Offers are well organized, but lacks social proof and detailed room info. Footer is extensive and navigation can feel cluttered.

#

113

Website Rank

Clean, visually appealing landing page with strong hero image, clear CTAs, and multiple deal sections. Offers are well organized, but lacks social proof and detailed room info. Footer is extensive and navigation can feel cluttered.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Hero section features vibrant imagery that captures attention.

Hero section features vibrant imagery that captures attention.

Hero section features vibrant imagery that captures attention.

circle-check

circle-check

Offers are structured into clear cards across sections.

Offers are structured into clear cards across sections.

Offers are structured into clear cards across sections.

circle-check

circle-check

Consistent color palette and typography enhances branding.

Consistent color palette and typography enhances branding.

Consistent color palette and typography enhances branding.

circle-check

circle-check

CTAs are prominent and encourage exploration.

CTAs are prominent and encourage exploration.

CTAs are prominent and encourage exploration.

Things to improve

Things to improve

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circle-exclamation

No customer reviews or ratings to build trust.

No customer reviews or ratings to build trust.

No customer reviews or ratings to build trust.

circle-exclamation

circle-exclamation

Lack of detailed room or amenity information.

Lack of detailed room or amenity information.

Lack of detailed room or amenity information.

circle-exclamation

circle-exclamation

Deals section feels text-heavy without visual distinction.

Deals section feels text-heavy without visual distinction.

Deals section feels text-heavy without visual distinction.

circle-exclamation

circle-exclamation

Footer contains too many links, overwhelming users.

Footer contains too many links, overwhelming users.

Footer contains too many links, overwhelming users.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts smoothly to mobile, but some elements appear compressed.

Layout adapts smoothly to mobile, but some elements appear compressed.

check

check

Navigation condenses well on smaller screens.

Navigation condenses well on smaller screens.

xmark

xmark

Offer cards on mobile require excessive scrolling.

Offer cards on mobile require excessive scrolling.

lightbulb

lightbulb

Consider collapsible sections to streamline mobile view.

Consider collapsible sections to streamline mobile view.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts smoothly to mobile, but some elements appear compressed.

check

Navigation condenses well on smaller screens.

xmark

Offer cards on mobile require excessive scrolling.

lightbulb

Consider collapsible sections to streamline mobile view.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Offers showcase multiple deals, but scarcity and social proof are minimal.

Offers showcase multiple deals, but scarcity and social proof are minimal.

check

check

Members-only pricing is clearly highlighted.

Members-only pricing is clearly highlighted.

xmark

xmark

No urgency cues like countdown timers are present.

No urgency cues like countdown timers are present.

lightbulb

lightbulb

Implement scarcity timers and real guest reviews to drive action.

Implement scarcity timers and real guest reviews to drive action.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Offers showcase multiple deals, but scarcity and social proof are minimal.

check

Members-only pricing is clearly highlighted.

xmark

No urgency cues like countdown timers are present.

lightbulb

Implement scarcity timers and real guest reviews to drive action.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Page uses standard hospitality layout; lacks standout elements.

Page uses standard hospitality layout; lacks standout elements.

check

check

Hero campaign with family imagery feels warm and inviting.

Hero campaign with family imagery feels warm and inviting.

xmark

xmark

Offer cards mirror industry norms without unique twist.

Offer cards mirror industry norms without unique twist.

lightbulb

lightbulb

Incorporate interactive elements to differentiate the experience.

Incorporate interactive elements to differentiate the experience.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Page uses standard hospitality layout; lacks standout elements.

check

Hero campaign with family imagery feels warm and inviting.

xmark

Offer cards mirror industry norms without unique twist.

lightbulb

Incorporate interactive elements to differentiate the experience.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

UX flows guide users to offers, but information overload may confuse.

UX flows guide users to offers, but information overload may confuse.

check

check

Distinct sections help users scan and find deals.

Distinct sections help users scan and find deals.

xmark

xmark

Excessive links in nav impede decision-making.

Excessive links in nav impede decision-making.

lightbulb

lightbulb

Simplify choices by grouping related links in menus.

Simplify choices by grouping related links in menus.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

UX flows guide users to offers, but information overload may confuse.

check

Distinct sections help users scan and find deals.

xmark

Excessive links in nav impede decision-making.

lightbulb

Simplify choices by grouping related links in menus.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is concise and promotional, yet occasionally jargon-heavy.

Copy is concise and promotional, yet occasionally jargon-heavy.

check

check

Headlines communicate value propositions clearly.

Headlines communicate value propositions clearly.

xmark

xmark

Long policy text lacks brevity and skimmability.

Long policy text lacks brevity and skimmability.

lightbulb

lightbulb

Use bullet points or tooltips for dense disclosures.

Use bullet points or tooltips for dense disclosures.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is concise and promotional, yet occasionally jargon-heavy.

check

Headlines communicate value propositions clearly.

xmark

Long policy text lacks brevity and skimmability.

lightbulb

Use bullet points or tooltips for dense disclosures.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

The design is clean and modern, with strong visuals but some text density issues.

The design is clean and modern, with strong visuals but some text density issues.

check

check

High-quality imagery evokes aspiration and aligns with brand.

High-quality imagery evokes aspiration and aligns with brand.

xmark

xmark

Text-heavy deal cards reduce visual impact.

Text-heavy deal cards reduce visual impact.

lightbulb

lightbulb

Balance text and visuals by introducing icons or whitespace.

Balance text and visuals by introducing icons or whitespace.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

The design is clean and modern, with strong visuals but some text density issues.

check

High-quality imagery evokes aspiration and aligns with brand.

xmark

Text-heavy deal cards reduce visual impact.

lightbulb

Balance text and visuals by introducing icons or whitespace.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Guest Reviews

Add Guest Reviews

Add Guest Reviews

Integrate star ratings and guest testimonials to build trust and credibility.

Integrate star ratings and guest testimonials to build trust and credibility.

Suggestion

Easy fix

Use Countdown Timers

Use Countdown Timers

Use Countdown Timers

Add dynamic countdown timers to limited-time offers to create urgency.

Add dynamic countdown timers to limited-time offers to create urgency.

Important

Moderate fix

Introduce Room Previews

Introduce Room Previews

Introduce Room Previews

Feature room type cards with images and key details to inform bookings.

Feature room type cards with images and key details to inform bookings.

Suggestion

Easy fix

Condense Footer Links

Condense Footer Links

Condense Footer Links

Group related footer links into expandable categories to reduce clutter.

Group related footer links into expandable categories to reduce clutter.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025