Welcome,
Welcome,
Wyndham
Wyndham
Wyndham
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
113
113
out of 183 websites
out of 183 websites
71.5
71.5
71.5
/100
/100
/100
You ranked
out of 183 websites
113
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
75
75
75
/100
/100
/100
check
check
What you nailed
Navigation condenses well on smaller screens.
Navigation condenses well on smaller screens.
Navigation condenses well on smaller screens.
xmark
xmark
What you can improve
Offer cards on mobile require excessive scrolling.
Offer cards on mobile require excessive scrolling.
Offer cards on mobile require excessive scrolling.
lightbulb
lightbulb
Quick insight
Consider collapsible sections to streamline mobile view.
Consider collapsible sections to streamline mobile view.
Consider collapsible sections to streamline mobile view.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Members-only pricing is clearly highlighted.
Members-only pricing is clearly highlighted.
Members-only pricing is clearly highlighted.
xmark
xmark
What you can improve
No urgency cues like countdown timers are present.
No urgency cues like countdown timers are present.
No urgency cues like countdown timers are present.
lightbulb
lightbulb
Quick insight
Implement scarcity timers and real guest reviews to drive action.
Implement scarcity timers and real guest reviews to drive action.
Implement scarcity timers and real guest reviews to drive action.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
70
70
70
/100
/100
/100
check
check
What you nailed
Distinct sections help users scan and find deals.
Distinct sections help users scan and find deals.
Distinct sections help users scan and find deals.
xmark
xmark
What you can improve
Excessive links in nav impede decision-making.
Excessive links in nav impede decision-making.
Excessive links in nav impede decision-making.
lightbulb
lightbulb
Quick insight
Simplify choices by grouping related links in menus.
Simplify choices by grouping related links in menus.
Simplify choices by grouping related links in menus.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
75
75
75
/100
/100
/100
check
check
What you nailed
Headlines communicate value propositions clearly.
Headlines communicate value propositions clearly.
Headlines communicate value propositions clearly.
xmark
xmark
What you can improve
Long policy text lacks brevity and skimmability.
Long policy text lacks brevity and skimmability.
Long policy text lacks brevity and skimmability.
lightbulb
lightbulb
Quick insight
Use bullet points or tooltips for dense disclosures.
Use bullet points or tooltips for dense disclosures.
Use bullet points or tooltips for dense disclosures.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
80
80
80
/100
/100
/100
check
check
What you nailed
High-quality imagery evokes aspiration and aligns with brand.
High-quality imagery evokes aspiration and aligns with brand.
High-quality imagery evokes aspiration and aligns with brand.
xmark
xmark
What you can improve
Text-heavy deal cards reduce visual impact.
Text-heavy deal cards reduce visual impact.
Text-heavy deal cards reduce visual impact.
lightbulb
lightbulb
Quick insight
Balance text and visuals by introducing icons or whitespace.
Balance text and visuals by introducing icons or whitespace.
Balance text and visuals by introducing icons or whitespace.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
65
65
65
/100
/100
/100
check
check
What you nailed
Hero campaign with family imagery feels warm and inviting.
Hero campaign with family imagery feels warm and inviting.
Hero campaign with family imagery feels warm and inviting.
xmark
xmark
What you can improve
Offer cards mirror industry norms without unique twist.
Offer cards mirror industry norms without unique twist.
Offer cards mirror industry norms without unique twist.
lightbulb
lightbulb
Quick insight
Incorporate interactive elements to differentiate the experience.
Incorporate interactive elements to differentiate the experience.
Incorporate interactive elements to differentiate the experience.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Add Guest Reviews
Integrate star ratings and guest testimonials to build trust and credibility.
Suggestion
Easy fix
Use Countdown Timers
Add dynamic countdown timers to limited-time offers to create urgency.
Important
Moderate fix
Add Guest Reviews
Integrate star ratings and guest testimonials to build trust and credibility.
Suggestion
Easy fix
Use Countdown Timers
Add dynamic countdown timers to limited-time offers to create urgency.
Important
Moderate fix
Introduce Room Previews
Feature room type cards with images and key details to inform bookings.
Suggestion
Easy fix
Condense Footer Links
Group related footer links into expandable categories to reduce clutter.
Important
Moderate fix
Introduce Room Previews
Feature room type cards with images and key details to inform bookings.
Suggestion
Easy fix
Condense Footer Links
Group related footer links into expandable categories to reduce clutter.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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